A Guide To Ensure You Design A Perfect Landing Page – SEO Houston Pros
The landing page of a website is one of the most important web pages on your website. They work very well when accompanied by a pay-per-click campaign. In order to ensure the best results, you want to ensure that all of the essential elements are included when you design your landing page. Since Google no longer provides information on keywords to webmasters, landing pages are now used to measure how well a website is performing. Like many SEO firms, we track our client’s landing pages using Google Analytics. This data provides us with information including the keywords that were used in a web search, how visitors come to a website and the links that are most often clicked.
In order to ensure your landing site is successful, you must include the following essential elements. Let’s take a look at each element and how a search engine optimization specialist incorporates them into a website to help ensure the success of a website.
- A Clear Purpose – Webmasters must determine the purpose of a landing page. You must determine what you want your landing page to accomplish in order to determine the effectiveness of the landing page.
- Creating Clear Call to Actions – The call to action must be tied to your website’s purpose and must support all of the other content found on your landing page.
- Keep Your Landing Page Simple – The design, layout, and content should be simple and free from distractions. You should avoid including links to other content and information that can distract your visitors.
- Edit Your Content – The content found on your landing page should be concise, yet persuasive. You need to understand that just because a visitor comes to your website, it does not mean that they will stay there. You must provide the information that they are looking for to keep them on your website and interested.
- Earn Your Visitors’ Trust – One of the quickest ways to run off a visitor is to request too much information. One way to prevent this is to request a minimal amount of information when your visitor decides to sign up for your newsletter. For example, ask for your visitors’ first name and email address. If you are selling products on your site, simply ask for the vital information like billing and shipping information to process the order.
Creating the Perfect Design for Your Landing Page
Although a landing page contains valuable information, there is no proven method for the design and content of a landing page. Remember creating an effective landing page is different than designing the perfect newsletter or website.
The landing page should be used to direct attention to your call to action. When it comes to landing pages, less is more. When creating your landing page, the only clickable link should be your call to action. You may also want to include a link to your Home page at the bottom of the landing page in case more information is needed.
Your call to action should be placed before the fold. Before the fold refers to the area of the webpage that is visible when the website loads. This prevents your visitor from needing to scroll the page to find your call to action. You may also want to include a call to action elsewhere on the page especially if your landing page is long.
Avoid using too many images. Landing pages should only contain a couple of relevant images or one video. Any more than this can distract your visitors or cause your landing page to load slowly which can frustrate your visitors.
Single column centered landing pages should be used because they convert the best across all devices. Make sure that your design keeps your call to action as your focal point on your landing page. Try to keep the color scheme of your website similar to your company’s logo and color scheme.
You can avoid many of the common flaws that happen on landing pages by following the information listed above. Following this advice will help you to avoid many of the pitfalls that surround landing page design.
When it comes to using Google Analytics, you must remember that the most effective layout and design of a landing page often take time and several changes. What works for one website, may not work well for another website. The design of a website and its landing page will depend on the type of business as well as the type of visitors that typically visit a website. Therefore, it is recommended that different designs be tested to determine which design works best for your business.
Most people think that a website only needs one landing page; however, having more than one landing page can increase traffic to your website. And, the more traffic that you have, the more likely you are to make a sale or boost your company’s popularity. The best way to do this is to create a landing page for each service or product that your company offers. Then, write blog posts and content about these services or products and post them to your Google+ page, your Facebook and Twitter accounts. In addition, send out newsletters to increase interest and sales. The key to a successful website is to create relevant data that your visitors want to read and link the content to your landing page.
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