Tips For Coming Up With An Effective Digital Marketing Plan
It is easy to talk about how important it is to develop a digital marketing strategy. Actually sitting down and figuring out how to reach your desired audience online, however, is a lot more complicated.
Most business owners have a lot of questions when it comes to digital marketing. Fortunately, this is the perfect time to start educating yourself about how to market your business online. Many industries are experiencing a bit of a lull right now, which means that you should have time to devote to your 2019 marketing plan. Prior to getting started, you should spend some time thinking about the following questions:
- Exactly who are you targeting and where are they located?
- Which online platforms are the most popular with your target market?
- What options are available in terms of digital and social media marketing?
A good way to get started is by thinking about the people that you know and interact with on a daily basis. Where do your friends, business associates, and family members discuss local businesses on the Internet? Typically, these are great places to promote your business. If people are already talking about their favorite businesses on a particular platform, it is a lot easier to get them to interact with your content.
Digital Marketing On Facebook
Do you already have a Facebook page set up for your business? If not, that is something that you should do right away. Setting up a page is easy, although it can be a little bit time-consuming. During the process, you will have to put together a lot of information about your business and you may need to spend time gathering high-quality photos so that you can create a page that makes a good first impression.
The process itself is quite easy. All that you have to do is log into your personal account and click on the ‘Create a Page’ link. Even though your personal account and your business page are linked behind-the-scenes, they will never appear together or overlap with one another publicly unless you want them to. You can easily switch between accounts when making comments or performing other actions on Facebook simply by choosing your desired account near the profile picture in the comment area.
Once your page is set up, it is time to start thinking about how to put it to use. If you were one of your customers or clients, what type of information would you be interested in seeing? For instance, if you have a physical office or retail store, you may want to start by providing directions to your place of business. You could also do something like review one of the products that you sell or provide a demonstration showing how to use one of the items that you carry.
Until you get a few people following your page, you won’t be able to set up a custom URL. The number of followers required can vary. Usually, it is anywhere between 15 and 30 followers. The key to gaining more followers is to create great content. Make sure that you always use proper spelling and grammar in your posts. Find high-quality, interesting images and videos to share, as well, since visual content tends to get more interaction. If you want, you can even look into paying to boost your post. We will talk about paid advertising on Facebook in a future post.