July 19, 2021 By SEO Houston Pros Leave a Comment

15 Incredible Benefits Of SEO For Your Business In Houston

Part 2

9. SEO For Mobile Friendly Websites

Search engine optimization is all about creating the perfect user experience and in recent years, Google search has added friendliness to mobile devices as a ranking parameter.

10. SEO For A Long-Term Marketing Strategy

While it takes a bit of time to get to the top of the search engines, it takes an equally long time to begin falling down. One must understand that search engine optimization is a long-term marketing strategy. Typically, a website will remain with optimal ranking for six months. Unless the search engine algorithm changes or you have a competitor who is amping up their own search engine optimization strategies, it is not easy to pull down a top-ranked website.

11. SEO Fuel Sales & Leads

When your website is at the top of the search engine rankings, it is quite easy for your customers to find you. In addition, it makes it even easier for noncustomers to find you, these are individuals who will become your new leads. If you have a good website that converts well, it is possible that these leads can become customers. These are individuals who may sign up for membership, described your newsletter, or even make a purchase.

12. SEO Creates A Fluid Marketing Campaign

Everything that you do online in terms of marketing achieves your search engine optimization success. A wide variety of activities such as email campaigns, blogging, social media marketing, content marketing, e-commerce, and others can help you achieve the rankings you desire throughout several search engine sites. When all of your marketing activities have been integrated towards achieving a common goal, you will see an overall success including your search engine optimization efforts.

13. SEO Helps To Increase Social Media Followers

Once your website is able to land on the first page of the search engines, quite a few people will know about you. Your overall brand awareness will go a long way, even onto social media channels. As visitors find your website, they’ll be more than likely to click on your social media icons and follow you.

14. SEO Improves Website Speed

Your website’s overall speed can affect your rankings on a variety of search engine websites. It may be hard to believe but a two-second loading time delay on your website could lose 4.3% of sales! It is essential to have your loading time as fast as possible to increase customer satisfaction, improve sales and gain search engine rankings.

15. SEO Races You Against The Competition

Your business will grow exponentially as you implement various digital marketing strategies. This is going to include search engine optimization as one of your main strategies. By integrating search engine optimization in addition to other strategies will allow you to leap ahead of all the competition in the market.

Conclusion

Without a doubt, search engine optimization is one of the top strategies to help you get ahead of the competition. Search engine optimization is one of the absolute best ways to gain quantitative and qualitative websites with the help of organic search results. Be sure to begin implementing search engine optimization strategies in your overall marketing campaigns.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

July 19, 2021 By SEO Houston Pros Leave a Comment

15 Incredible Benefits Of SEO For Your Business In Houston

Part 1

More than likely you have heard the term SEO. In fact, you may have already researched the fundamentals and basics of this term. However, you may not have considered the full effects SEO can have on your business. Today is the day you find out!

1. SEO Promotes A Better User Experience

There are several ways in which you can help to improve your website and promote a better user experience. This can include adding relevant photographs and information as well as videos, easier navigation as well as mobile-friendly website configurations.

2. Using SEO For Sourcing Of Leads

When looking at business-to-business and business-to-consumer leads, inbound strategies are typically the most successful. Inbound marketing strategies can include social media content, content marketing, referrals, and of course, search engine optimization.

3. SEO Improves Closing Rates

Studies have shown that the average close rate that is achieved from search engine optimization leads averages around 14.6%. This is an incredibly higher rate than the average 1.7% close rate sourced from outbound leads. When a company reaches out directly to a customer through a cold or outbound lead it will typically result in lower conversion rates. However, search engine optimization leads the customer is contacting you in search of a product or service, increasing the number of conversions. These individuals have already done their research and have a specific purpose and requirement in mind.

4. Higher Conversion Rates Through SEO

A well-ranked website on a search engine is going to almost always guarantee higher conversion rates. As long as you are able to maintain a top position, your target market is going to remain aware of you. Over time, your target customer is going to become more familiar with your brand and their knowledge of your brand will increase, likely converting to a sale.

5. A Better ROI Through SEO

Search engine optimization can dramatically lower advertising costs. If you have a page that is ranking high enough, there is absolutely no need for advertising or pay-per-click promotions. Through proper SEO efforts, your website will remain at the top of the results for a very long time. Typical outbound lead generation includes visiting clients, direct selling as well as cold calls. As you can see, search engine optimization helps to lower costs which is an added benefit.

6. SEO Encourages Users To Visit Local Physical Stores

Once a user has conducted a local search, there is a high probability that the usual visit the local shop or store. This then shows a variety of different options. The user will typically choose a top choice and more than likely become a regular customer.

7. SEO For Brand Credibility

When your customers see that your website is on the first page of the search engine results, it tends to lead to credibility. This is going to show you as a top player in the field and that many other customers have researched you as well. However, if your webpage does not show up on the first page or even the second page, they may believe that you are new to the industry or not highly regarded.

8. SEO For Brand Awareness

Brand awareness simply means the extent that your target market recognizes your brand. This is simply how familiar your customers are with your service or product. The process of creating brand awareness is actually one of the essential steps in the promotion of our product. Search engine optimization is one of the best ways to ensure that your product or service is easily found in the search engines through organic or regular search. Once your website has reached the top of the rankings, users will be able to find you easily.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

 

July 19, 2021 By SEO Houston Pros Leave a Comment

Understanding If You Still Need Houston SEO

If you are someone that already works in the hospitality industry or any other industry for that matter, you might wonder whether or not SEO is as important as it used to be. The fact is, SEO is just as important as it has ever been. While there has been a lot of changes to SEO and how it impacts sites, its importance has only grown. As search engines begin to focus on the end-user experience, it is only becoming increasingly beneficial to people in every industry. With that being said, here are some of the top tips that you will want to implement within your SEO hospitality strategy to maximize its potential impact on your business.

Is Your Website Mobile Responsive?

This might be one of the most important things to figure out. After all, with the increasing number of mobile users, it only makes sense that Google and other search engines are rewarding websites for being properly optimized for this growing segment of users. Therefore, it is very important to factor this into your web design and web building process as your customers will be doing everything from researching your location to making purchases and other integral actions on their favorite mobile devices. Therefore, to provide an exceptional user experience to the growing mobile segment, you will need your website to be highly optimized for these users. Thus, to achieve a high ranking within the Google search engine results, your website must be fully responsive for mobile and tablet visitors.

Google My Business

Having a highly optimized Google My Business (GMB) page is crucial for any business within the hospitality industry. This is the page that will allow you to really control the pertinent information about your business. It includes everything from your phone number to your business description to landmarks surrounding your business and more. You can probably tell why this would be such an integral component for a business operating in the hospitality industry.

Consistent NAP

Google and other search engines are constantly looking to ensure that they are providing the most up-to-date and relevant information to their users. Therefore, you need to ensure that your NAP (Name, Address, and Phone Number) are constantly updated. Having any inconsistency with your NAP on various local directories scattered throughout the web is only going to hinder your ability to rank well within the search engines. Google will view this inconsistency as a negative and it will detract from your ranking potential. Your NAP should be the same across the board. Therefore, you want to be sure that it remains consistent by regularly updating it across all directories ranging from the Yellow Pages, Yelp and Trip Advisor, and more.

Using The Best SEO Tips

One of the best ways to gain visibility within the search engines is by getting your business to show up on the local 3-pack listing that is on the first page of the Google search results. To even be considered for this high ranking, you need to ensure that you are utilizing and implementing the most effective and proven SEO keywords within your niche/industry. Not only do you want to target keywords within your industry, but you should be targeting local keywords and long-tail phrases, as well. Find the best keywords to target and look to create descriptions that pertain to them and include primary and secondary cities nearby for a local SEO boost.

Get Your Reviews Up

A majority of consumers actively seek out reviews nowadays. Because of this, you will want to be certain that you are doing what is required to maintain a stellar reputation across the marketplace. This will require reputation management. You want to attract customers to write good reviews on your business and you also want to look to increase your cumulative reviews to boost your rankings.

By following the tips above, you should be able to dramatically improve your website’s ranking potential. Have a good social media presence, maintain a good reputation, ensure your website is optimized for mobile, and integrate highly effective SEO best practices into your strategy.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!