Is Video Marketing Effective To Grow Your Business?

June 9, 2022 By SEO Houston Pros Leave a Comment

10 Reasons To Invest In Video Marketing Campaign

What is video marketing?

Video marketing uses visuals to promote products and services among target audiences. Video marketing gives potential customers a visual overview of your company and allows them to interact with you before they make a purchase. These are just a few reasons to include video marketing in your content marketing strategy.

1. Search Engine Optimization

Videos will make up 80% of all internet traffic by 2021. It is considered high-quality content by search engines, so different visuals can be used on your website to improve your SEO. It must be properly optimized using the right keywords and a strong meta description.

2. Increase Conversions & Sales

Visuals are the most attractive to people. Visuals transmit most of the information to the brain. Video marketing is a great way of increasing sales and engagement. Video marketing can increase landing page conversions by up to 80%.

3. Builds Trust

Video marketing is built on trust and building healthy relationships with potential consumers. Trust is the cornerstone of all sales and conversions. It is important that the user receives useful and interesting information.

4. High Rate Of Social Shares

Social media users love sharing engaging and informative posts. You get free advertising when a user shares your video. To make sharing easy, it is important to add all social share buttons to your videos. This is how you can make your content viral on social media.

5. High Retention Value

It is difficult to get people’s attention online, as it is so crowded with billions of users. Research shows that people retain more information from what they see than what they read. Video doesn’t just communicate visuals; it also increases brand awareness and enhances brand visibility over time.

6. Take A Leap Of Faith & Get Ahead Of The Competition

Many businesses still don’t use video marketing. Many people believe that video marketing is too expensive. Video marketing’s results clearly outweigh its cost when compared to the potential consumer’s reach and conversion rates as well as the engagement of a video.

7. Grab The Attention Of Google’s Web Crawlers

YouTube videos are ranked high on Google. YouTube videos are a great way of increasing your target audience. High-quality videos with optimized SEO titles, descriptions, and keywords will grab the user’s attention by appearing on the first page of Google.

8. Engages Lazy Buyers

Great videos are the best tools for learning. It’s also easy to remember and consume. The user of today doesn’t have the time or patience to read product descriptions. They prefer to visualize products and services. They are actually looking for video content that clearly explains everything.

9. Conversion Rates Increased

Businesses are increasingly turning to video marketing for better conversion rates. Attractive videos can convert visitors to regular customers. According to a survey, 70% of marketers believe that video conversion rates are superior to other content.

10. Recall Brand

According to a survey, more than 80% of clients said they can recall a video that was viewed within the last 12 months. Video marketing has one of the greatest benefits: brand awareness. Your brand is remembered by visitors who recall your video content.

Contact us or call us today for the help you need with your video marketing campaign! Visit our blog for more related articles on how to execute the best SEO!

Video Marketing And SEO 101

July 30, 2018 By SEO Houston Pros Leave a Comment

An Introduction To Video Marketing And SEO

What video SEO is is just a way to optimize your video for indexing and ranking on Google and other search engine results pages for targeted keyword searches. There are numerous optimization strategies that can be used to provide your videos with a better chance of ranking. We will be outlining some of the best ones in this article. You can also get assistance from a video marketing specialist. At SEO Houston Pros we have a team of professional video marketing experts that can help you in the process of promoting your business through Video SEO.

1: Select the Best Hosting Platforms For Your Video Marketing

Whenever you are selecting video hosting platforms, it is important to consider why you are wanting good rankings for your videos. Are you trying to optimize your video in order to obtain new leads or site traffic? Or do you have a goal of achieving more brand awareness or general thought leadership? If you are not concerned about driving traffic to your site, and your focus is more on general brand awareness, then Vimeo and YouTube might be options that you want to consider. With these types of platforms, after your video gets indexed, a majority of the traffic goes to those sites rather than your own site. That can result in your potential site visitors getting lost competing videos (such as suggested videos on YouTube appearing after yours).

2: Add a Video Transcript

When you scroll through a Facebook feed, most likely you will see a number of videos that have captions next to them so that you can view them without disturbing other people in the house. The text that goes along with the video is called the video transcript. These transcripts help to make your video accessible to a bigger audience and also make the video be able to be scraped by search bots since there is extra text on the page. A video transcript serves as page copy. Make sure to pay more attention to your transcript on longer videos and when it is the main focus on a page since those transcripts can have an even greater impact on the rankings of the video.

3: Be Sure To Have An Engaging Thumbnail Image

The thumbnail of the video is what is seen by the searcher whenever your video gets indexed, and plays an important role in whether or not people click on it. Your thumbnail image is similar to how a book cover or website home page should be viewed. It must be attractive, relevant, and compelling. Videos that have custom human thumbnails get 30% higher rates compared to those that don’t. Also, make sure that it is relevant to whatever you are attempting to rank for. So if you were to type into the search bar “how to water ski,” then having a thumbnail of an individual actually water skiing will win the competition. Other videos that have thumbnails that are not as enticing or relevant are less likely to get clicked on. Video marketing is very competitive and so you must make sure that you optimize respectfully.

4: Pay Close Attention To Your Video’s Title and Description

Just like with blog posts, a video’s meta description and title factor into how a video ranks. Set aside the time to create a title and description for your video that is engaging. Do some keyword research to make sure you are targeting keywords that are actually searched for by people. Make sure your titles and descriptions for your videos are highly optimized since that is among the most effective ways of ensuring greater search visibility. Don’t simply stuff tons of keywords into your titles and descriptions. When you are uploading videos to help promote your business, the subtitles are incredibly important because they play a major part in search engine optimization.

5: Make Sure The Page Is Optimized For SEO and Relevant to Your Video

You can’t only rely on optimizing your video in order to get good rankings in the SERPs. These days it is still just as important or even more critical to optimize the page that the video is on for SEO Otherwise, the search engines will not take the time to crawl it. If your video is not raking it may be due to the fact that the page it is ion is terrible. Although it can be difficult for your website to rank organically, you can continue creating high-quality content and make sure all of your technical SEO components have been set up properly. That will help you achieve higher rankings over time. Also, make sure that the video is relevant to whatever is on the page it is embedded into. Ask yourself if the page relates to your video. If it is a generic page, and you just throw your video up, it has a very low chance of ranking.

6. Embed The Video That You Would Like To Rank First

Typically, Google only indexes one video for each page. So if there are multiple videos included on a page make sure to embed the video that you want to rank first. Usually, the search engine crawlers top crawling videos once they find the first video. If you are attempting to specifically optimize one video, then it’s probably not a good idea to have multiple videos on a page. Keep your page focused to ensure that your video gets the traction that it deserves.

For more info on our video marketing services please inquire by calling us today at (832)230-4495. To read more related articles about our video marketing and SEO services, please check out our blog.

Why Video Subtitles Matter For Quality SEO

July 30, 2018 By SEO Houston Pros Leave a Comment

Houston SEO: Why Subtitles Are Essential In Video Marketing

Video SEO is optimizing your videos so that they will be indexed in the search engines and rank well for relevant keyword searches in the search engine results pages. There are numerous optimization strategies that provide your videos with a better chance of ranking well. In 2018, video marketing is extremely hot, and it isn’t difficult to understand why. According to research, moving images increase sales, conversions, and traffic better than anything else does – and that finding is back up by actual commercial experience. However, if your tried video marketing and were disappointed with your results, then you might be wondering what all of the hype is about. It is possible you may have overlooked a basic, yet critical piece of the video marketing puzzle. Adding captions or subtitles to your videos can significantly increase the success of your Houston SEO and video efforts. The following are the reasons why.

Increased Accessibility

One straightforward reason why it is important for your videos to have a subtitle is approximately 20% of individuals have some form of hearing impairment. When subtitles are added, not only is it good manners for those users, but it makes commercial sense as well. There is no reason to alienate one-fifth of your prospective customers.

Silent Viewing

Numerous individuals make the choice to be in silence when spending time online. They might be browsing secretly while they are at work, or perhaps they don’t want to disturb family members. Most likely, auto-playing audio has ambushed them once time too many. Whatever their reason is, with as many as 80% of individuals avoiding a sound party of the time at least while they are browsing, having subtitles helps your videos reach a much larger audience.

Your Message Is Strengthened

Even when sound is on when subtitles are added it provides your message with additional clarity and strength. Causal viewers might only half-watch and half-listen to start, but when the two are added together, it will result in the content having a stronger impact. Many people all over the world have various issues that prevent them from being able to get the message that is portrayed in your video. There are some individuals whose speaker aren’t loud enough while other people might be hard of hearing. No matter what the reason is for being unable to hear it completely, adding subtitles or giving the option to turn subtitles on makes it a lot easier for your audience.

Holds Attention Better

It has been shown by research that videos that have subtitles are able to hold the attention of viewers for a longer period of time, and are 50% more likely, on average, to be watched all the way to the end.

Share Rates Are Increased

The combination of increased attention and stronger messages significantly increases social media engagement. When a video is captioned it typically provides an average 15% increase in sharing rates, to provide wider exposure for basically no extra expense or effort.

Multilingual Audiences

Not all of the people who view your videos will be native speakers of the language your video is in. Even when you are not targeting an international audience, these days audiences are increasingly multilingual. When subtitles are added it can make it easier for individuals who aren’t fluent 100% to be able to follow the content in your video.

Video SEO Metadata

Finally, captions and subtitles act as a form of metadata for videos, which enables the search engines to understand the content better. That can result in web pages with videos achieving higher rankings, along with greater prominence for your videos on YouTube as well as other video sites. A video marketing campaign that is well-implemented can provide you with amazing results. However, if your video experience has been underwhelming so far, subtitles could save you.

For more insight on our Houston SEO services please inquire by calling us today. If you would like to take a look at more related articles about our Houston SEO please check out our blog.

How To Gain Google’s Trust So Youre SEO Houston Company Can Rank Higher

April 6, 2018 By SEO Houston Pros Leave a Comment

How To Use SEO To Prove Your Websites Worth To Google

An Introduction To SEO

Search engine optimization isn’t anything mystical. You may have heard about SEO before and some discussion about the way it works within the Google Algorithm. Basically, it is a repeatable and measurable process that send the search engines signals to demonstrate that your pages are worthy of being displayed in Google’s index.

A complex mathematical formula is basically used by Google. It is referred to an algorithm, and it provides every website with a score and all searches that are done on Google by people in order to determine which website should rank on top for what individuals are searching for. The algorithm can be thought of as a set of empty buckets. When it comes to SEO, your task is filling up more algorithm buckets compared to all of the other websites that you are competing with. You can help to affect the search engine rankings of your website by achieving the highest scores for your website’s quality, authority and being the most trusted store when people are looking for what you have to offer. If you need help with this, you can search for an SEO company Houston to assist you.

Some buckets are given more weight compared to other ones. There are three major buckets you need to thoroughly understand when it comes to search rankings. Those buckets are an authority, trust, and quality. In terms of quality, the thing that Google is attempting to measure when it is trying to determine which websites should rank is those that offer something interesting, unique, or valuable to Google searchers. One example of this is good content. So if you sell t-shirts, and you use the same exact description that all of the other t-shirt sellers use on their sites, then you aren’t providing anything that is unique for the searchers on Google. Although your t-shirts may look cool, you have the same exact content that all of the other sites have. So what you need to offer instead is interesting content that people will enjoy. For example, you can make it possible for people to personalize their shirts. Provide people with valuable information. You can get even more creative than that. Having people take pictures of themselves wearing your t-shirt is one great idea. Get a community created by individuals who love your products. Have a celebrity wear one of your t-shirts and get them to share photos online. Try to do something that is unique or something that is different. If you are able to show Google that your company is unique and interesting then it will start to be reflected in your search engine rankings.

Does Google Trust your Site?

Another very important bucket is trust. You need to be sure that you thoroughly understand this when you are attempting to rank your site in Google’s search results. Google really doesn’t want to display just any old website to their searchers. Instead, they would like to show searchers the best website, and Google needs to know your site is trustworthy in order to show it. Google had indicated that one thing it does is penalize companies or stores or websites that get poor reviews on a consistent basis. So if you have lots of poor reviews, sooner or later Google will stop showing your website within their search results since it doesn’t like showing their searchers those kinds of sites. So prove to the Google algorithm that your website is trustworthy. Find some authoritative websites that will link back to your site. Get industry links, newspaper links, have trusted websites link to your site: happy customers, vendors, business partners – have them link back to your site so that you can demonstrate that you are highly trustworthy and credible.

The final important bucket that you need to be aware of is an authority. Google likes displaying popular websites. If the most popular of all t-shirt websites can be shown to individuals searching for t-shirts online to buy, then that is the website that Google wants to show to its searchers. You need to convince Google by sending them signals that your website is the most popular one die the type of t-shirts you are selling. Build a strong fan base. Get a social network built. Have people link to your site, have people share pages from your website on their social networks. Get as many people as you can to show photos of themselves using or wearing your products, get them to leave testimonials and make connections with them. Get a fan base created and ga e they rally behind you to talk about your company and link to your site. Prove to Google how authoritative and trustworthy you are.

If you really think about it, SEO is simply the process if providing the search engines with proof that your website is the best, the most interesting and unique site, the most trusted, the most authoritative, that their customer – the search – can be offered. Do everything that you can to get customers to talk about your products and your company, and produce lots of great content, get links. If you do all of that Google will have more confidence that your website provides the best result that can be offered to their searchers, and your website will start to rank on Google’s first page.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

Using Live Stream & Video Marketing In Houston To Better Your Online Presence

November 27, 2017 By SEO Houston Pros Leave a Comment

Everything You Need To Know About Live Streaming For Small Business

Live streams are the future of digital media. It’s no coincidence that all of the major user-generated video services, such as Facebook and YouTube, are developing the live streaming aspects of their platforms. Viewers enjoy the idea of watching a broadcast right as it happens. The history of broadcast media is repeating itself through these live broadcast mediums. Back in the old days, the radio was the home for live content. Live video streaming on the internet is the modern version of that. You can use live streaming to build your small business’s online presence. Here is everything you need to know to do it:

Choosing Where to LiveStream

Live streaming is naturally an exclusive kind of content. When you are streaming and engaging with Facebook Live, you can’t do YouTube at the same time. You have to pick your platform and stick with it. The four major live streaming platforms right now are Facebook, YouTube, Instagram, and Twitch. Each one has its quirks.

YouTube and Facebook are both similar to each other, offering a simple live stream interface alongside their other video content.

Twitch is the original streaming site, focused on video game culture. While this won’t make sense for a lot of businesses, you can technically broadcast anything you want in the “Creative” or “IRL” categories.

Instagram is designed for casual live streams. You stream directly from your phone when you use this platform and viewers won’t be able to revisit the stream after the fact. That is mostly good if you already have an Instagram presence. A lot of musicians and artists use this platform.

Most businesses will want to live stream on either Facebook or YouTube. These are the two most general platforms available for the task.

Understand Your Streaming Goals

You should have two goals for your live streaming project. Start by aiming to provide valuable content for your fans. They need to feel good about watching your live stream if they are going to become regular viewers. People tune into live streams to avoid boredom. Teenagers, in particular, become obsessed with streams, often watching the content while doing other activities at the same time. It’s a way to counteract the feeling of loneliness that might emerge from sitting alone in a room. Other live streams are focused on sharing information. An educational program could be away for an entire classroom to go through a lesson together. Your business could do a stream to announce a new product or provide updates on your service.

After you figure out your value proposition, decide what your business will try to accomplish for itself. That is your second, more selfish goal. You may want to gain a certain number of followers or reach a consistent enough audience that you can run ads on your streams. The exact target doesn’t matter so long as it will be worth it. When you have a good reason for people to tune in and a good internal metric to build upon, your live stream will thrive. Your needs and the desires of your audience will be in sync. You should have at least a hypothesis about this stuff before you start streaming.

How to Act on Stream

Streaming is a lot like being a DJ at a radio station. Your host will need to be comfortable talking and able to think on their feet. Your most significant goal is never to have any dead air or silence. There are two different standard visual layouts for a live stream. It can be a camera that is full-screen on your host’s face while they talk and respond to questions. Or you can do a screen share where the viewers can see the host’s computer screen, with the live camera view shrunk down to the corner of the screen. The latter is the most popular style for streaming.

As a rule of thumb, avoid silences that last more than five seconds. Keep the stream active. The host should keep an eye on the chat and try to engage with viewer comments as often as possible.

Great streaming takes practice. The best way for anybody to get better at hosting a live stream is to watch the video afterward. Notice what behaviors seem useful and which ones are annoying or distracting. Take notes and review your thoughts before the next broadcast.

Promoting Your Stream

There are a few tricks you can use to get more viewers on your stream. If the stream is on Facebook, ask everybody involved with the production to share it on their personal page. The good news is that Facebook prioritizes live content in the feed so that a few shares can go along way. You should cut the best moments of past streams into short video clips of 30-60 seconds. Re-upload these as individual videos with catchy titles like “The Five Funniest Moments From Our Last Live Stream Event.” That will help to raise awareness.

If you are serious about your streams, do publicity for them. Try to get industry blogs to cover your new broadcast by playing up the significance of the project. Your live streams will gain significant clout if they get media coverage.

Live Streaming for Small Business

Live streaming is still uncharted territory in a lot of ways. You will have to get creative and find a way to entertain fans of your business in the live format, which requires some trial and effort. With that said, most of the world’s digital attention goes to the brands with the most courage. Take advantage of live streaming and video marketing in Houston and your business can gain a lot of extra momentum online.

For more information call or contact SEO Houston Pros today!

Video Marketing For Your Houston Business

September 19, 2017 By SEO Houston Pros Leave a Comment

The Best Houston Video Marketing Tactics To Reach A Local Audience

Video marketing is becoming one of the top ways of delivering content online. The sheer number of videos uploaded during a typical day is absolutely staggering. For instance, one study found that over 48 hours worth of video content is uploaded to the Internet every single minute of the day. Perhaps even more importantly, people are willing to spend far more time viewing a video online than they are willing to spend visiting a web page. This clearly shows why videos are one of the best ways to get your message across.

No matter how good the videos you produce for your business are, however, they won’t have the desired impact if people can’t find them. In order to ensure that your videos are getting in front of the right people, you need to use the best Houston video marketing tactics.

Over the years, we have developed highly effective marketing techniques that are designed to maximize your company’s growth potential. Along with helping you to create professional quality videos, our experts will help ensure that those videos rank well in the search results for all of the major search engines. This can result in more views and more online traffic.

Using videos can benefit your business in a number of different ways. For one thing, it helps personalize your company, putting a face to your business. Videos also make it easier to explain difficult or complex topics. In addition, they are far more likely to get shared on social media, improving the chances of them eventually going viral. Creating videos is a great way to differentiate yourself from your competitors while at the same time building a bond with potential customers.

There is a common misconception that making videos is complicated. These days, however, it is a lot easier than you might think. Even inexpensive cameras are capable of taking high-quality footage. The key is to successfully market the videos after they have been created. It is all about identifying your target market and creating videos that speak directly to their needs.

What We Do

Video Production

Our professionally trained experts can create video content that captures and engages your audience. These can range from how-to videos to informative videos that address fascinating topics related to your industry. No matter what topics you choose to cover in your videos, it is important that they are professionally produced. They should be optimized in terms of both their content and their length. When you work with a company that specializes in video production like ours, you have the benefit of getting professional advice and expertise that can help you create videos that get results.

Reporting

It is important to monitor your videos to see how they are performing. Our team will keep track of your videos, delivering timely reports to you showing how much interaction they are getting and how effective they are at driving traffic or delivering sales.

Helping You Get Results

Ultimately, our goal is to help you get more targeted traffic for your business. The way that we do this is by helping you develop highly-optimized, professional-quality videos that actively engage your target audience. This can bring more traffic to your site, resulting in more sales.

It is important to adapt with the times. Today, more and more people are using videos when deciding which products they want to purchase or services they want to use. Integrating video marketing into your overall marketing strategy with our help is a great way to stay on the cutting edge of content development. This can help ensure that your business is as successful as possible online.

Call or contact us today for more information on how video marketing can benefit you and your business in all the right ways by choosing SEO Houston Pros!