7 Tips For Using SEO To Increase Sales In Houston
Sales are the lifeblood of business. In today’s digital world, it’s almost impossible to grow sales without a strong digital presence. Globally, e-commerce sales totaled $2.3 trillion in 2017 and this number is expected to grow to $4.88 trillion by the end of 2021. You need to have a well-researched search engine optimization strategy to take advantage of the growing e-commerce sales.
E-commerce is extremely competitive. This is why you should learn and implement the latest SEO techniques in order to get a bigger piece of the pie and to convert potential customers into buyers. The thing with search engine optimization is that it is evolving constantly which means practices that used to work yesterday might not work today or tomorrow, which makes it a challenge to increase your sales with SEO.
1. Focus On Keyword Research
The way keywords are used in SEO today has changed but keywords still remain important. Prospective customers might not be able to find you without proper keywords, and this is why you should make keywords the very foundation of your overall strategy.
One of the best places to begin your keyword research journey is Google Adwords. Thankfully, there are a number of other keyword research and planning tools to help you. Pay special attention to long-tail keywords as almost 50% of search queries use more than 4 words. Longtail keywords tend to be less competitive and typically convert at a higher rate. Once you have found the right keywords for your niche, it will help you target prospective customers who are searching to buy the products or services you’re selling.
2. Quality Content
Keywords are only a part, albeit an important part, of your SEO journey. You won’t reach anywhere without content. Don’t think of content as something that should be stuffed with keywords. Think of it as a proper tool that can be used for converting potential buyers into paying customers, for providing value to your customers, and as a shareable resource that can help you reach new audiences.
When potential buyers are scouring the Internet to find information about a service or product related to your niche, they will find different types of content such as webpages, blog posts, or social media posts that provide the information, answer their queries, and help them make a buying decision. By creating the most authoritative, most engaging, and most relevant content online for the targeted query, you will increase your chances of prospects finding your brand. It offers you an opportunity to build relationships with prospective customers and to convert potential buyers into paying customers.
3. Using Social Media For Growing Your Reach & Audience
One of the most critical and fastest-growing aspects of SEO strategy is social media. Consumers are increasingly using these platforms for engaging with businesses. Almost 80% of people online use Facebook to discover interesting content. It presents a huge possibility for you to get more leads, reach newer audiences and build strong relationships with your customers.
Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.