SEO, SEM & PPC- Deeply Explained
Part 2
(Continuation)SEO is one of the lower-cost SEM options, particularly compared to PPC. When you create your SEO strategy, you will need to optimize your website content to ensure you reach your target audience. This will increase your website traffic and that can increase conversions. The content on your website can be created by you or you can hire a professional who specializes in this.
What Is PPC?
PPC or pay-per-click is a different form of marketing. This marketing will use a formula to determine the price of an online advert and advertisers will pay this amount when a user clicks on their ad, regardless of the overall outcome. Companies have to pay for the click whether the user converts into a paying customer or immediately leaves the website. PPC advertisers are able to enter a bid for specific keywords and this plays a significant role in what the cost per click will be. They could also pay a fixed rate per click, but this will vary depending on the publisher and network they are working with.
PPC adverts will generally be the banners on the edge of the window when you perform a search or the first listings you see in the search engine results. These first listings will be marked to show they are adverts or sponsored content. There are other types of PPC ads commonly called display advertising. An example of this will be a display ad with an image, video, or text. The advert you should look at will depend on what your goals for the advertising are.
With PPC, the primary benefit will be that you are paying for the ad space and you will be prominently seen when users search for information related to your business. This advertising can be easy to set up and does not have the complications of SEO. However, the fee for the ad only guarantees visibility and you will have to pay regardless of the outcome of the click. This means you have less control over the traffic you get when compared to SEO.
Reach More Potential Customers With Smart Marketing
Like every business undertaking, marketing will need to be carefully planned and there is a fair amount of trial and error. This is particularly true when you are starting out. With the business landscape becoming more competitive, it is important to remember that digital marketing will not provide a quick fix for your business. If you want to be successful, you need to combine this marketing with the other stages of your business journey.
If your current goal is to increase traffic and visibility of your business, SEM, SEO, and PPC will be a good idea. To get the most out of these marketing techniques, you may want to hire a professional digital marketing company. They understand how buyers think, work and search for information and will help you create the right marketing strategy for your business needs.
Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.
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