Why Video Subtitles Matter For Quality SEO

July 30, 2018 By SEO Houston Pros Leave a Comment

Houston SEO: Why Subtitles Are Essential In Video Marketing

Video SEO is optimizing your videos so that they will be indexed in the search engines and rank well for relevant keyword searches in the search engine results pages. There are numerous optimization strategies that provide your videos with a better chance of ranking well. In 2018, video marketing is extremely hot, and it isn’t difficult to understand why. According to research, moving images increase sales, conversions, and traffic better than anything else does – and that finding is back up by actual commercial experience. However, if your tried video marketing and were disappointed with your results, then you might be wondering what all of the hype is about. It is possible you may have overlooked a basic, yet critical piece of the video marketing puzzle. Adding captions or subtitles to your videos can significantly increase the success of your Houston SEO and video efforts. The following are the reasons why.

Increased Accessibility

One straightforward reason why it is important for your videos to have a subtitle is approximately 20% of individuals have some form of hearing impairment. When subtitles are added, not only is it good manners for those users, but it makes commercial sense as well. There is no reason to alienate one-fifth of your prospective customers.

Silent Viewing

Numerous individuals make the choice to be in silence when spending time online. They might be browsing secretly while they are at work, or perhaps they don’t want to disturb family members. Most likely, auto-playing audio has ambushed them once time too many. Whatever their reason is, with as many as 80% of individuals avoiding a sound party of the time at least while they are browsing, having subtitles helps your videos reach a much larger audience.

Your Message Is Strengthened

Even when sound is on when subtitles are added it provides your message with additional clarity and strength. Causal viewers might only half-watch and half-listen to start, but when the two are added together, it will result in the content having a stronger impact. Many people all over the world have various issues that prevent them from being able to get the message that is portrayed in your video. There are some individuals whose speaker aren’t loud enough while other people might be hard of hearing. No matter what the reason is for being unable to hear it completely, adding subtitles or giving the option to turn subtitles on makes it a lot easier for your audience.

Holds Attention Better

It has been shown by research that videos that have subtitles are able to hold the attention of viewers for a longer period of time, and are 50% more likely, on average, to be watched all the way to the end.

Share Rates Are Increased

The combination of increased attention and stronger messages significantly increases social media engagement. When a video is captioned it typically provides an average 15% increase in sharing rates, to provide wider exposure for basically no extra expense or effort.

Multilingual Audiences

Not all of the people who view your videos will be native speakers of the language your video is in. Even when you are not targeting an international audience, these days audiences are increasingly multilingual. When subtitles are added it can make it easier for individuals who aren’t fluent 100% to be able to follow the content in your video.

Video SEO Metadata

Finally, captions and subtitles act as a form of metadata for videos, which enables the search engines to understand the content better. That can result in web pages with videos achieving higher rankings, along with greater prominence for your videos on YouTube as well as other video sites. A video marketing campaign that is well-implemented can provide you with amazing results. However, if your video experience has been underwhelming so far, subtitles could save you.

For more insight on our Houston SEO services please inquire by calling us today. If you would like to take a look at more related articles about our Houston SEO please check out our blog.

Improve Your Rankings With The Best Houston TX SEO Tricks For Your Mortgage Website

June 15, 2018 By SEO Houston Pros Leave a Comment

Jump-Starting Mortgage Websites With The Top Houston TX SEO Techniques

1. Ensure Contact Information Consistency In All Formats

A frequent mistake made with regard to mortgage-related websites has to do with contact information. If you have moved offices in recent months or have brought additional branches on board, it is vital that important contact information be updated to reflect such facts. This needs to be done in a global way that includes not just websites, but also social media accounts that are used to prospective customers to find you.

2. Functional Click-To-Call Options

In essence, this is a dedicated link on the website that permits users to simply click and place a call to you from the mobile phone on which they found your site. Given how prevalent mobile searching has become and because search engines love sites that are mobile-accessible, this is a decision that can pay huge SEO Houston tx dividends. While coding for this feature is not complicated, it can be difficult to identify just the right place for it. Therefore, a web developer’s assistance is recommended. If you are among those who use third-party applications as part of a mortgage website, it is wise to reconsider in terms of using one for click-to-call functionality. Apps from third parties are well-known for crashes, and they are frequently unable to cope with certain types of updates. Therefore, a native click-to-call option is a safer choice for your mortgage site.

3. Positive Client Feedback

These days, an online review is akin to an old-fashioned word of mouth referral, and it is certainly true that search engines see them quite favorably. Reviews on sites including LinkedIn, Yelp, Zillow and the like are gold when it comes to search results, so it is important to generate a real presence and collect customer feedback. Always make time to reply to reviews that are received, because feedback platforms may post how long it takes for a response to be provided. Quick reactions can boost rankings to a notable degree.

4. Revising Meta Descriptions And Titles

It is worth remembering that meta descriptions and meta titles are what come up in search inquiry results. As such, a mortgage site needs to have topical and interesting to achieve success in the opinion of those driving the SEO Houston TX loves best. It is important to approach revisions to metas in a careful manner or risk harming existing rankings. Rather, just the metas for pages known to have good search outcomes but poor click-through numbers should be adjusted. Pages that rank nicely but do not receive a concomitant amount of traffic should have metas changed in order to spark interest from prospective mortgage clients.

5. Using Featured Images To Real Advantage

Featured images are the primary images used in conjunction with a blog or piece of content. If you have experience with sharing articles on social media, you have probably seen how images naturally appear in those posts. These are, in fact, featured images. It is well-known that images generate clicks, and this drives search engine results as well as appearances in Google image searches. Pinterest, for example, is a rare example of a platform that Google includes in search outcomes. Searchers are unlikely to get the same type of results from Instagram or Facebook. Therefore, to ensure that a given image works well in relation to search engines, its description ought to be written so that it encompasses the article’s title. You also want to make sure you are updating old content.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

SEO Houston Pros: A Practical Methodology For Getting Google To Index Your Website Faster

April 25, 2018 By SEO Houston Pros Leave a Comment

Key Facts About Indexing & How To Get Your Houston Website Recognized By Google With The Right SEO Techniques

In essence, the process of Google Indexing involves getting your website listed in search engine results pages. Lots of folks in the online marketing world are under the impression that this is something that requires many weeks, or perhaps even months to accomplish, but this is not necessarily the case in all instances. The fact is that getting a site indexed is possible, and it can be done in the span of just a few hours. A number of techniques exist for making this indexing happen. Therefore, if you have a new website, the following information is sure to be helpful. Google indexing requires you to obtain links to your website from a number of highly-respected sites as well as sites that get crawled search engine spiders. While it is not necessary to pay for these sorts of links, work is still required. One way to begin is to go to a site such as Pingomatic.com and having your site pinged. Just put in your site’s name and its URL. The RSS feed link is left blank, and then you just need to hit submit.

How To Get Your Website Indexed By Google Faster

1. Social bookmarking

An additional fast method of Google indexing is to create social bookmarking websites. Such sites are wonderful due to the fact that they tend to be crawled multiple times daily, allowing your site to be picked up in rapid fashion.

2. Press Releases

It is also possible to produce press releases that can be issued on especially popular sites. Sites of this type are almost always crawled with great frequency, and it may be that your release will be picked up for posting on a host of other sites as well, making your reach even broader.

3. Article Marketing

While it represents an older technique for getting a site indexed, article marketing still tends to work quite well, provided it is not overdone. Lots of article directories maintain high rankings and offer great opportunities for exposure.

4. Comment On Relevant Blogs

Also useful for fast indexing is the tactic of commenting often on relevant blogs. It is important to never leave spam comments, but rather add valuable insight together with your site’s link. It should be noted, though, that blogs on which comments are posted should not have “nofollow” tags on them, otherwise search engines will be prevented from crawling links left by commenters.

5. Nofollow Tags

Nofollow tags are the subject of hearty debate in the SEO world at present. There are those who believe they offer a bit of an advantage, while others suggest that blogs bearing them will be of little use to those seeking rapid indexing.

6. Render Links So They Are Easily Found

While building your site, make certain to boost the likelihood that search engine spiders can actually crawl it. Render links in such a way so that they are easily found and followed. Make sure text links, not images are used, and Flash and image maps should also be avoided. Work to ensure that your pages are not too link-heavy, as this tends to flummox the spiders and thwart the indexing you seek.

7. Relevant Forum Comments

Comments are also useful when placed in relevant forums. These types of pages are crawled often, given that they contain continuously updated content. Lots of highly-trafficked forums have pages show up in Google searches mere minutes following their publication. Make sure comments you place in forums have a link within the signature.

8. Exchange Links With Fellow Webmasters

Finally, those who provide Houston SEO services remind us that it makes sense to consider exchanging links with fellow webmasters. This allows you to take advantage of other sites’ popularity and frequent attention from crawlers. Links of this nature do not result in Google penalties unless they are placed in large quantities in a brief period.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Best Of The Best For Houston SEO

September 19, 2017 By SEO Houston Pros Leave a Comment

Selecting The Finest SEO Company In Houston

Are you wondering how to select the right SEO firm for your unique business needs? Keep reading for all the information you need.

Many believe that securing the help of a well-known SEO company in Houston is an instant ticket to search result success for any website. While this may well be achieved, this should not be the only objective a business has in mind. The realm of search engine optimization should also strive to drive qualified, high-impact web traffic to the client’s website and aid in boosting conversion rates. A number of different SEO techniques exist, but it is important to choose those that specifically suit the type of enterprise involved. Identifying the SEO firm that is most capable of taking full advantage of the latest methods is critical. Lots of SEO firms are available in the Houston, Texas area, and with a bit of leg work, finding the right one need not be a challenge.

As you work to choose the proper SEO firm for your online marketing needs, you ought to remember a couple of points. The first of these is to focus on your desired online campaign and the second is to contemplate budgetary factors. Lots of people have the impression that a Houston SEO firm would be cost prohibitive. But, the fact is that numerous, well-qualified firms are priced very competitively, making them affordable to most everyone. Remaining mindful of these points can ensure that you are able to enlist the aid of an SEO firm able to make a real difference in your online campaign success.

It really is important to state the true goal of any online marketing campaign, because each SEO firm in Houston may have a different approach in mind. There is much more to SEO services than simply topping the search engine results pages. Additional ways of increasing the right type of web traffic on your site need to be explored, and a reputable Houston SEO firm can do precisely that.

Because so many business owners have an interest in cost-effective SEO services, the market has expanded tremendously. Lots of firms and independent contractors have entered the fray, touting their ability to provide affordable, effective SEO assistance in the Houston area. However, this reality can create pitfalls for the unwary. Business owners must exercise caution when engaging with relative unknowns in the SEO industry, as unscrupulous operators or those lacking in key qualifications can cause more problems than they solve.

Affordability does not necessarily equal poor quality when it comes to SEO services in Houston. By reading online forums and seeking personal recommendations from trusted colleagues, the process of obtaining skilled assistance in this realm can be easier than ever. Just make sure to review the full menu of services each firm provides and make detailed comparisons among each and every one of the companies in the running to undertake SEO duties for your enterprise. In this way, the best candidate for the job is sure to emerge.

For more information on the best SEO company in Houston call now or contact us today!

The Benefits Of Local SEO For Your Houston Business

September 19, 2017 By SEO Houston Pros Leave a Comment

How Local SEO Services In Houston Can Benefit Your Business

If you operate a business in Texas, our company can help you get a handle on marketing to a local audience via the Internet. The importance of online marketing can’t be overstated. Once you understand the power of the Internet, you will be able to see exactly why it is so important to master local search.

There are a number of ways that local SEO services in Houston can benefit your business. The primary goal of any search engine optimization campaign should be to get more targeted traffic to your website. When people who are interested in your products or services can easily find your site, they are far more likely to make a purchase.

One of the advantages of working with a Houston-based SEO company is that they are familiar with the local area. This will help them more effectively market your business online. Because they already have a good idea of how people in the Houston area use the Internet to search for products and services, they can optimize your site to improve your chances of connecting with a local audience. They can also conduct extensive research to find out what keywords people in your neighborhood are using to search for products or services in your industry. Again, this will allow them to laser-target your optimization strategy so that your site reaches the intended audience.

Getting your business listed on Google Maps is especially important. That way, it will show up when people search for local businesses. An SEO company in the Houston area can help ensure that your business shows up on Google Maps and that all of the information included in your listing is correct. This can help improve your chances of having local customers discover your business online, which is a real advantage when it comes to targeting a local audience.

Working with an SEO specialist in Houston makes sense for a lot of different reasons. Not only can you meet with them in person to discuss your website but they are also familiar with how people in your part of the country think. As a result, they can often develop more effective SEO campaigns than an SEO company located in another area could. That is why it is so advantageous to work with an SEO company that is located right in your community.

You can reach far more people through the Internet than you can by using traditional advertising methods such as hanging flyers or putting an ad in the paper. When you advertise online, you have the potential to connect with people who are located throughout the world. Even if you are just targeting people in your community, it is essential that you optimize your website so that it is easy to find. When people search for the products that you sell, your site should come up as one of the first results.

If you have any questions about the SEO services that we offer, feel free to contact us and we will be more than happy to talk to you about how we can help your business connect with customers in the Houston area. We can also help you understand how local SEO services in Houston can help your business get more customers and make more sales.

We invite you to call us today! To expedite your online exposure, you can start the process by filling out our Discovery Page!

Using Anchor Text The Right Way In 2017

August 18, 2017 By SEO Houston Pros Leave a Comment

How To Use Anchor Text In A Post-Penguin World

In the post-penguin world that we are living in, there has been a lot of attention focused on anchor text and how to properly use it now. When the over-optimization penalty is considered as well, there definitely had to be changes made to when and how to add anchor text. That is why it is so important to work with a reputable Houston SEO service provider to ensure that you are using anchor text properly for the current conditions.

First of all, let’s recap the way things were done back in the good old days. A certain keyword would be selected to focus our article on and we would add a hyperlink to the relevant page each time the keyword appeared in the text. In the days where keyword densities might see words repeated as many as 10 or more times, that included an excessive amount of highlight anchor text and made for a very unnatural situation since no one would ever add a word this many times naturally.

As time moved forward we started slowly cutting back on anchor text being created that had the keyword directly in the article. That was a significant change from the way it was formerly taught. We started moving away from having multiple links on one page that used the same word over and over again to diversifying the words that we used. However, this still involved having as many as 10 links per page and then navigational links on top of that.

Today, when links are made in the copy we need to ensure that they are strong links. There are some pages where on anchor text is added because it simply doesn’t make any sense. I believe we are working more in the way that was intended by Google now than we did in the past. When you have something that is relevant and related, then make the link naturally. If you don’t, then simply don’t.

It isn’t a good idea any longer to try forcing anchor text on a page simply to create a link since you will soon discover that the page is over-optimized.

There are also new challenges to link building and making links to your website. You don’t want to add monetizable keywords at a feverish pace to an article or post that you are submitting via a third party any longer. If the subject of your article is helmets you wouldn’t add gloves, brakes or tires t your author box. Instead, you might have “Click Here,” with those words being your anchor text.

So how do you go about creating a link naturally? That is a major consideration now whenever you add anchor text to an article.

The world we live in now is dramatically different than the one from even five years ago. You will be much more successful trying to provide users with relevant links and information than you will be trying to gain Google.

Google is onto over-optimization in addition to Exact Match Domains. Therefore the best advice is simply to act naturally in everything you do, create engaging, high-quality content and watch your rankings continue to improve over time.

Call now! Or contact us here to learn more about the benefits of getting SEO done right foryouru business with SEO Houston Pros!

Staying Up To Date With Googles Search AI

August 3, 2017 By SEO Houston Pros Leave a Comment

Google Continues Improving Search AI

In order to keep current with the SEO world, it is very important that you keep a close watch on Google’s plans. Last month John Giannandrea, who is the vice-president for search at Google, spoke about the increasing role that artificial intelligence was playing in search engine optimization. We have gained some very valuable insights from this interview as to what is on the horizon for the world of SEO.

In fewer than 20 years, Google went from processing approximately 10,000 searches on a daily basis to 40,000 per second (or about 3.4 billion per day). Both the Internet and Google have changed significantly over the past 18 years; there were about 2 million websites when Google first started, and there are more than 860 million today. Even more shocking than that, there are now more than 3 million Internet users – or nearly half of the world’s population that are online now. A majority of them use Google on a daily basis.

For Google, all of this has caused huge challenges for the search engine giant. It can not only rely on a search engineer team to adjust algorithms and monitor trends manually in order to provide search engine results that are the most relevant. The solution to this problem is a combination of machine learning and artificial intelligence.

Six years ago, before John Giannandrea joined Google, he was CEO for Metaweb Technologies Inc. That company was acquired by Google. He now leads Google’s Computer Science Research and Machine Intelligence that is at the heart of driving change for Google.

Google has made advances within many of the key aspects of AI already, like translation, natural language processing as well as image and voice recognition. However, it is now looking to use AI for improving how it ranks websites.

Giannandrea discussed what it means for both Google as well as its customers ultimately. He said the machine learning helps them improve the products they offer and makes things possible that only a couple of years ago were impossible. It is now possible to use your smartphone to talk to Google’s app. Deep learning has improved speech recognition, while natural language process (NLP) assists with understanding what someone means. Gamil is now able to block more than 99.9% of spam through the use of neutral networks, including some spam that has never been seen before.

Google being able to block email spam also is connected with being able to properly identify web spam. Already we have seen that algorithms like Penguin and Panda have been able to significantly reduce how much web (search) spam there is on the Internet. However, one thing that Google has been quite cagey about so far is in revealing how much of it is due to manual programming and how much machine learning governs.

Over the past few years, one of the largest changes at Google has been the Knowledge Graph’s increasing importance, which was the reason why Metaweb Technologies was purchased by Google.

Google Search will definitely continue focusing attention on either one or both of these two core aspects: improving the breadth and quality of instant results, or the Knowledge Graph, and the development of more reliable and faster machine learning algorithms for eliminating web spam as well as helping to rank the best websites and businesses at the very top of the search engine results pages (SERPS).

Google has definitely made impressive progress with its algorithms with the likes of RankBrain and Humming Bird. Giannandrea said that Google has gotten a bit smarter and doesn’t rely on only matching keywords any longer. Over just the past year alone we have seen plenty of evidence of this – many old SEO techniques such as SEO services that in the past used to help vault companies up to the top of the SERPS for their most important keywords are not working as well as in the past. This is where reputable SEO services in Houston can come into play.

How Google Has Been Changed By RankBrain

Giannandrea offered some critical insights on RankBrain as well, stating that it has helped Google better understand complex or long questions. And it is tied to real-world people, things and places by the Knowledge Graph.

Within the SEO world, it is a fairly gray area still. We just know that it exists and that it is massive, but what exactly is Google Rankbrain? No one really knows how it works or what it does! That poses one of the great challenges faced by SEO in many years and is no doubt something that Google is deliberately doing. Google doesn’t like SEO much – it wants to completely control its search index, and doesn’t like having any reliance on SEO professionals to assist businesses with ranking well.

Allo is the most recent update. It isn’t directly linked to search currently. However, since Giannandrea was discussing it, we can be confident that the data collected from the Allo app (which is a chat app) will be used for improving Google’s artificial intelligence even further. Giannandrea said that as they are developing their Google Assistant, that they will be using all of the experience they have from building Search, and that it will be extended to all types of other things that need to be done on a regular basis. And that they were still in the early phase of the journey.

So it appears that the future of search includes more machine learning, more artificial intelligence, and more user data being harvested to feed into the systems. SEO is becoming increasingly more challenging. However, ultimately, if best SEO practices are followed, then a website that is well-designed and has search optimized quality content, will be able to perform quite well.

Let our team at SEO Houston Pros keep you up-to-date on all algorithm updates from Google and better your online exposure within Google’s search engine. By calling us or contacting us today you can rest assured that you are provided with ahead of the curve SEO services in Houston. One of our architects is waiting to hear from you, don’t wait any longer!

Being Mister Geppetto In A World of SEO Pinocchios

June 12, 2017 By SEO Houston Pros Leave a Comment

8 Internet Marketing And Social Media Lies You Still Believe Are The Truth

SEO and social media are fairly new marketing methods. This is why businesses owners are still trying to figure out how to use them to their advantage. During the learning process, bad habits are often picked up. Unfortunately, many so-called experts promote these as great ideas when they are the furthest things from it. Here are 8 marketing lies that most believe and they are absolutely true. If you need additional information on the subject, check out our social media service page or take a peek at some of our blog posts.

Lie #1 – Advertising To Your Audience Is A Great Idea

Many people believe that it is wise to advertise to all of your followers on social media sites. This is actually a huge mistake. People who visit these sites like reading unique content that is trendy and has the ability to keep them engaged. They do not care to follow links and browse your website for hours on end. If you advertise, there is a chance they may stop following you. The best way to get around this would be to urge them to sign up to receive email communications. Use this channel to show them all of the products and services you have to offer.

Lie #2 – You Automatically Do Well If You Have More Followers

It may seem like having a ton of followers makes people believe that you are someone who is cool and worth taking a look at, but that is not the case. If you are following random people in an effort to boost your numbers, your audience will be filled with people who have no interest in you, which means they will not engage with you. Sites like Google take note of follower engagement. Those who have content that is not very popular will not bode well.

Lie #3 – Buying Followers Is A Great Business Decision

As you were told earlier, having a large following is often seen as a benefit. The reality is that having people around who don’t engage with your content is terrible. When you pay for followers, most of the accounts will be bots; not real people. This means that none of the accounts you add will engage with you in any way. If you want to find ways to find followers who will engage with your posts, take a look at our video production page. It is filled with tips on creating solid content.

Lie #4 – You Are Free To Post Whatever You Like

It is important that you are using the proper links when posting content from your site on social media sites. You should add things like images, cards, and graphs to your posts in order to optimize them. When your posts are optimized, people will be more likely to share them with others. Google may also take note that you are linking back to your site the right way.

Lie #5 – Posting More Is A Wise Choice

Social media is filled with all kinds of discussions from people all over the globe. Some business owners think it will make people feel more connected if they post personal content. This is not true at all. If this is something you have been doing, you should STOP right away! There are social media tools you can use that will let you know when your followers are engaging with your content. Do not post all day about things no one cares about. Try posting once or twice a day and make sure all content is trending, exciting and relevant to your business.

Lie #6 – It is Okay To Have Online Arguments

This point cannot be stressed enough. If you receive a bad review from someone online, your response should not be argumentative. This will make you look unprofessional and devoid of intelligence. People have no interest in doing business with children, so act like an adult. Contact the person in private and try to resolve the problem civilly.

Lie #7 – Badmouthing Competitors Won’t Cause Damage

This may seem obvious, but many people act like they never got the memo. It may seem like a great idea to trash talk businesses you are in competition with. Instead, you will look very petty and people will assume you are not very smart. You may even come across as weak. If you have a great business and you are proud of it, there is no need to stoop that low.

Lie #8 – Link Building Software Is Awesome And Simplifies Things

Link building is a term used in SEO. It refers to the act of building links from your website to other sites on the Web. There is a good and bad way of going about this. The best way would be to look for other sites that are similar to your own. Focus on those that have content that is relevant to yours. Building links to their sites would be a wise idea. If you buy a program that builds tons of random links, Google will destroy your site before you know it. Even if it looks easy, do yourself a favor and stay away.

SEO Houston Pros is Houston’s leader in local SEO services. We have always stressed the importance of doing your research before deciding on what route to go for your companies SEO. If you have any questions in regards to the route you are looking to take we insist that you contact us or call today!

How Crucial Content Really Is for SEO Marketing

May 30, 2017 By SEO Houston Pros Leave a Comment

Content Management: An Essential SEO Strategy

For an SEO campaign that is successful, there are many pieces that must work together, social media and blog posts, and your target audience are just a few of them. When all’s said and done however, it is really about your content. Is your content telling a story in a way that will cause your target audience to read it? Is it compelling, engaging, and does it keep the attention of the reader? Even when it is, it is something that has to continue happening over and over again, month after month and year after year. The best way in which this crucial challenge is met is through monthly content management.

A Case for Content Management that is Compelling

There are many components that have to work together, they must shift and morph together as needed in order for SEO to be successful. You cannot afford to have an unfocused approach or to leave it to luck. If this is done properly, your brand name will continue reaping the benefits. When it comes to successful content management, consider the guide below:

A Website Cannot Be Static

In life things can rapidly change, things can change even faster in the cyber world. Search habits are not a constant, they evolve over time. If you have a website that is static and built off of the keyword research you did yesterday, eventually search engines will stop seeing you. Not only is it critical to make sure that you optimize your website today, but that is continues to be optimized using the latest SEO strategies and keyword research.

New Content is Crucial

Your website will periodically be updated as new SEO strategies evolve and keywords change. That being said, search engines like seeing new content being generated consistently and frequently, the best way that this is accomplished is by creating as well as maintaining a company blog. The key here is to post articles that are original and engaging, the kind that your target audience wants to read, these must be posted often.

Become a Part of the Conversation

Nowadays everyone is on social media and all they do is talk, and talk, and talk. Are you what they are talking about? Social media marketing can be viewed as an open door to a fun backyard barbecue you can enjoy with your target audience. What people want is to be entertained, they want to be in the know about what’s happening, and they want information on what interests them. If you do this, they will share your posts. If you do it consistently they will help you build your brand awareness.

Target Your Audience

I cannot stress enough how important it is to tailor all of your content to your target audience. People only watch and read what they want to. If you capture their attention and they find value, not only will they read it, they will also share it. This is crucial for your social media and blog strategy. Another strategy for targeting an even narrower audience is with the use of a digital newsletter. In it you can company news, blog posts, events, and more. If is an opportunity to provide your subscribers with a taste of the culture of your company.

Write Some Books

What I mean is e-books. An e-book provides a great opportunity for you to focus on a certain aspect of your company. With the use of text and images, you are able to inform your target audience of the value you can provide them with. As you take this on, keep the latest SEO strategies in mind and you will also enhance your SEO campaign with your e-book.

Spread Your Reach

Although the foundation of your digital marketing strategy is organic optimization, it should not be all of it. It is also important that you broaden your reach with the use of paid advertising on the web´s largest search engine; Google. As with anything you invest into marketing, you want to make sure to really get the most out of your Ad words campaigns.

Measure Your Results

It is important to measure your results, this way you will know when to make more changes. You want to monitor as well as review the performance of every aspect of your SEO strategy. A successful SEO campaign needs consistent attention as well as adjustment. What this means is that you must have a digital marketing campaign that is focused yet flexible. You are given direction by tracking and analysis and it also allows you to know when it is time to make changes.

Time and Attention are Required

This may all sound well and good, however you do not have the time to take it on. It is however crucial to your brand and continued growth. This is why hiring the best SEO Houston digital marketing firm that specializes in is content management may be the best option for you. They will handle your digital marketing campaign allowing you to do what you do best: grow your business.

Content Keeps Them Coming Back for More

Consumers today are able to choose what they view and when they view it. Being as you do not have a captive audience, you must find a way to use your content to capture them. This means that you must have content that is engaging, well-written, and relevant to your own target audience. For it to be effective, it must also be consistently generated. A content strategy that is well designed will combine all components for the purpose of enhancing the brand. Your key to digital marketing success is monthly content management. For further information on the best SEO strategies and content management, contact us today!

The Creation and Exposure For Your New Blog

May 22, 2017 By SEO Houston Pros Leave a Comment

Houston SEO Guide For Starting A New Blog

Anyone considering starting a blog should unquestionably go for it without hesitation. This is not only a way to get out whatever it is you want to share with others but is also in its self a great SEO strategy. As you begin, it is important to think about exactly how you want to set your blog up because doing it right from the beginning will save you lots of time later on. As your Houston SEO Guide, we will discuss some of the most important tips you’ll need to follow when starting your blog.

Picking Your Niche

It is highly recommended that you start a blog on a topic that you already know. But that is not to say that you should write about everything you know. Once you decide on the main topic you will want to write all of your post around a concentrated line of related subtopics. The reason this is important is you will keep your readers more engaged and you will keep them coming back because that is specifically the topic of Interest they have. It’s important that your reader feels comfortable knowing that you’re going to stay on topic and they can depend on the articles that you right.

If you start a blog about Dad then your readers are going to know that it is related to activities such as family or children activities and yet it will be different from a Blog that’s about moms. If you start a blog about current events then all your post should be related to news related to current events. If you’re going to do a Blog on travel then it should always be related to travel.

Start With Keyword Research

To begin a new blog requires that you first decide on your niche which is, of course, the topic that you’re going to write everything about and around. This will require that you do some deep keyword research. You will need to search and find out what people are interested in and what they’re actually searching for when they look for information on the topic. Exactly what words are they typing when they want to read about the topic within your niche? The more you can get inside the heads of your potential audience the more likely you are to experience success with your blog.

It’s important that you research lots of keywords and phrases that are suitable for you to write about. You will want a good combination of competitive keywords as well as less competitive keyword phrases.

Site Structure And Its Importance

Now that you have your long list of keywords you will now need to consider exactly how to structure your site. Can you put groups of your keywords and keyword phrases into categories? Which are the top keywords that you would like to rank four? Begin with articles around the most important keywords and write long articles for them. Those long well-written articles are going to be the centerpiece of your blog. As such, you should give those articles a very prominent place within your site.

Begin With The First Post

It is important when starting out that you don’t delay. Your blog doesn’t start until you have your first post. It doesn’t have to be completely perfect, it just needs to be published! Learn more by checking out the 10 tips for an awesome post.

Videos And Images

Today’s blogs need images and videos if they’re going to be successful. You should never publish a post without at least including one image on it. Including a short video is an extremely good strategy for creating a successful blog post as well. Videos and images will keep your readers and visitors more engaged.

Optimize Your Site For The Search Engines

Use good SEO on your WordPress, Typo3, and Magneto sites. It is important to remember that the title will get the reader to read the rest of the post. You should also make a great snippet. All the text on the page should be easily readable and it should be friendly for SEO purposes.

Promote Your Blog Post

One of the best ways to promote your blog is by using social media. Every new blog needs to have a corresponding Facebook page. Facebook sharing is a great marketing strategy. You should also include Twitter and Instagram as well.

In addition to all your social media efforts, you should also have a digital newsletter for visitors to sign up with and stay engaged with. Encourage all your visitors to sign up for the newsletter and then regularly send them emails with a link to your newest blog post. Managing your social media reputation is key when looking to gain exposure while using these specific platforms.

Follow This Houston SEO Guide And Never Give Up

Wind starting, one of the hardest things to do is to get that very first post published. Once that happens you have begun. For the best chance of success make a schedule for regularly posting new material to your blog. It’s not necessary to publish a new post daily but you should do it at least once a week. Even if you can only post once or twice a month, at least decide from the beginning what the minimum amount you’re going to do is, and then stick with it. If you do that your audience will know exactly what they can expect from you and this will keep them coming back.

We at SEO Houston Pros – Houston’s #1 Search Engine Optimization Agency encourage you to visit our Discovery Page and receive a FREE website audit and consultation! We look forward to helping you continue to better your business in every way possible! Contact us today with any inquires that you may have or call now at 832-230-4495!