October 23, 2017 By SEO Houston Pros Leave a Comment

A Short Guide To Better Social Media Marketing in Houston

Do you want to make small adjustments to your social media presence or are you just started doing business in social media? If the answer is a big yes, then this article was written with you in mind. Below are 5 social media tips that will help you enhance your brand’s social media presence.

1. Set Social Media Goals

Even though each and every business out there has to define the specific goals of their social media strategy, there are some common goals that can help businesses when it comes to social media presence including:

• Customer loyalty
• Brand awareness
• Recruiting new employees
• Introducing a new product
• Generating online traffic
• Customer support
• Generation of physical traffic
• Demonstrating industry authority
• Improving public goodwill
• Crisis preparation

Social media goals usually change and develop as the business’s social media presence grows and matures.

2. Create A Voice

Each business has its own corporate culture or personality. This is something you should consider when coming up with a “voice” for your business on social media. You should ensure that the “voice” is consistent and represents the authority and personality of your brand in the best way possible. The voice should also ring true or sound authentic to your customers.

3. Listen and Engage

Engagement, in this case, describes the communication that takes on social media networks. Keep in mind that social media is not a place to push a brand’s message but a place to engage with customers, industry professionals, potential clients and thought leaders.

The dialogue that usually takes place on social media is very important as it builds a foundation for business relationships both physically and online.

4. Be Consistently Present

This is a key detail where many businesses go wrong. Most businesses create social media profiles, post on them for some time and then stop. To actively participate on social media and meet any of your social media goals, be present in your social media networks on a regular basis.

5. Target Your Demographic Group

Each and every social media network represent a segment of the online society. This is why it is important to know who your customers are, where they are and know a network that works best to reach them. Always remember that not every network will be a natural fit for every brand.

Contact SEO Houston Pros or call us today for more information!

October 23, 2017 By SEO Houston Pros Leave a Comment

Houston Social Media Marketing With Twitter

With the year finally winding down, local social media strategists are considering the best paths to take for the new year. One thing is for certain: the Twitter platform will provide the best social media marketing Houston companies will find anywhere. Over the last year, the social networking giant averaged over 315 million active users each month. That’s not just in the pure number of accounts, but a staggering figure for how many people were signing in to the platform and browsing or interacting with it every single day. Since 2016, it’s reported that nearly 1.5 billion accounts have been active overall. With that in mind, anyone hoping to market online needs to jump on board as soon as possible.

Twitter, of course, is based on posting and sharing short 140 character messages known as tweets. (The character limit is said to be increasing ever so slightly quite soon.) While users struggled to monetize the service at first, Twitter has now grown into one of the most powerful marketing tools around. Every entity from top individuals in politics to blockbuster motion picture ad campaigns and virtually everyone/everything in between is now using Twitter to promote themselves, and it works.

Best of all, it isn’t even a hassle to sign up. All you need to get started on Twitter is an active e-mail and a little bit of creativity. Once you establish your brand and build a nice looking profile, it’s all about building an audience and keeping them engaged. The sky is the limit from there.

New users of Twitter may initially find the 140 character limit a bit too restrictive. You’ll likely be surprised at just how quickly you run out of letters. The brevity that this forces from your messages are actually incredibly powerful, however. If you can conquer the challenge of getting your point across in such a short blurb, you’ll have an immediate leg up on the competition, given how quickly people like to consume their information and entertainment these days.

Many successful entities use Twitter as a means of sales promotions and announcements, as well as basic marketing for new items or releases. It’s an incredible means of boosting brand awareness while also making your audience feel as if they’re actively participating to help that grow. (As it turns out, they really will be thanks to the re-tweet system!) In time, you’ll get a feel for how to successfully engage with your audience and get the most out of every single tweet that you post.

As our world and the rate in which information travels becomes faster and faster, Twitter is the ideal social media marketing platform. It allows you to easily advertise your latest and greatest projects in a flash, and people can latch on and spread your promotions far and wide. There’s just no doubting that Twitter is the leading social media marketing Houston companies should rely upon; the same is true for any business or entity around the world! With its popularity literally growing by the day, you’d be well served to sign up as soon as possible.

Call SEO Houston Pros now or contact us today for more information regarding our social media marketing services!

September 29, 2017 By SEO Houston Pros Leave a Comment

It’s a grave error to not use social media as part of your marketing strategy to improve search engine rankings. Almost three-quarters of all the people on the planet currently use one social network or another. Well over 2 billion people are currently registered and regularly use social media. Some say this is likely to increase by half a billion people in the next year or so.

No one knows for certain exactly how Google chooses to use social media signals as part of their algorithm to ranks sites but there is no doubt that it does so. Social media sites have real people that are engaged there and they freely share the things that they like. So, of course, it makes sense that search engines like Google are going to use that information as part of their ranking algorithm.

Most sites that are found ranking on the top of the search engine results were also found to have a very strong presence on many of the social networks. For this reason, even if the sharing of content across social media accounts don’t factory in exactly the same as other types of links, it’s still clear that there is a way that they are counted towards the overall ranking system. If you need help with Houston social media marketing services, consider calling us. Now, let’s take a look at some ideas on how social media marketing can have a significant impact on rankings.

Build Relationships With Your Customers On Social Media Accounts

Companies of all sizes have found that they can easily interact with their customer base on a variety of different social media sites. These interactions go far deeper than just something that is superficial and actually allows the company to develop lasting relationships and impressions with their customers. Very often, the influence customers have on these sites even influence the businesses and how they offer their products. Using these sites in the right way to interact with clients and customers allow you to drive traffic directly from those sites and that along with other factors improves your Google ranking.

The most effective way to do this is to have real conversations with your customers and have them respond to you and you to them. It requires a give and take conversation instead of something that is only one way. If you fail to have good communications with your customers, it is likely to cause misunderstandings whereas good communication builds trust. Always strive to continually improve your skills on social media.

To Build Service And Product Awareness Use Social Networking

For businesses, the main reason to use social media marketing is to make your customers more aware of your services and your products. Search engines like Google have a priority of serving the most relevant results when someone searches for something on their search engine. The simple act of placing a link to your website on a social network and asking your customers to share it will bring more traffic to your site.

Digital Marketing And Social Media Work Hand-In-Hand

Businesses are not on social media accounts to waste time but rather to improve overall results. Google does not give any recognition in any visible way on the search engine result pages. For that reason, it’s important that you always post content with the intent of having it go viral. YouTube has become a major player in the digital marketing industry and many marketers attempt to make viral videos. These types of videos may or may not bring direct traffic to your site but they do build your brand by putting it firmly in a person’s mind.

For all of these reasons, it is important that you regularly post great content. On the social media sites, customers will not generally accept a failure to respond to their post. For this reason, either you or someone you assigned the job will need to be readily available to respond to any comments posted. Once you have managed to satisfy a customer they become highly likely to recommend your business to their friends, colleagues, and family. If you need help with Houston social media marketing services to build your brand on social media you can call now or contact SEO Houston Pros today and will be glad to let you know about our different services.