What Is Programmatic Marketing? – Part 1
Programmatic marketing has been dabbed as the future of digital advertising. Therefore, what is programmatic marketing? What opportunities does it offer? Well, programmatic marketing is the future of advertising online. Google plans to use 60% of digital advertising revenue on programmatic by next year. Programmatic advertising will be included or contained in all digital platforms going over the next few years. This is according to Forrester. According to leading experts, the one thing that is standing in the way of this change is marketer’s lack of knowledge of the process. Furthermore, a majority of them are reluctant to give up previous ways of purchasing Ads, in favor of a complex and yet effective way. The truth is that a little knowledge will go a long way, and it is wise to get yourself introduced to the new concept known as programmatic marketing, which would be useful to digital marketers. Therefore, the million-dollar question is, what is programmatic digital marketing? What opportunities does it offer? And finally, what benefits does it offer? Well, if you are looking for these answers, then you should continue reading.
What Is Houston Programmatic Digital Marketing?
Programmatic marketing can be defined as mechanized bidding on promotion inventory as it occurs. Generally, it is a technique that will help show ads to specific customers, in certain specific content. Programmatic marketing is a general term, and therefore, they are generally categorized depending on if they involve real-time bidding or not. However, often it is considered to be real-time transaction bid. Since it generally involves millisecond actions when the page is lording, through algorithms, a programmatic marketing can seem a baffling concept at first. However, when you look at it in another light, it is very simple.
The Future Of Programmatic Marketing In Houston
According to Magna Global Programmatic Intelligence, programmatic marketing will take a learning curve that will take from 2014 to 2019. However, it has been estimated that by 2019, almost ½ of all advertising (which is much less compared to Forrester’s estimation), will be in programmatic. However, both agree that there will be a significant growth.
How Does Houston Programmatic Marketing Work?
The moment a person clicks on a web page with advertising space and designed for programmatic digital marketing, the publisher displays an advertisement impression for sale in an advertisement marketplace. The advertisement marketplace will then run an action among advertisers interested in displaying an ad specific to customers clicking the page. There could be many promoters challenging for the auction, and whoever wins the bid will then place the ad to the customer when a page is loading. Because the process is automated, and the maximum cost each advertiser is willing to bid for the impression, the action can be completed within seconds that it takes the page to load.
The Advantages Of Programmatic Marketing In Houston
The truth that programmatic marketing opens serious opportunities, that may not be possible if done manually. This marketing method gives advertisers the power to display ads without actually having to pre-negotiate the price and hence paid for what is relevant. At the same time, they can sign up for a minimum number of budget or impression, which makes it more flexible. Furthermore, they can buy digital media across publishers, which reduces administration costs.