What Is Programmatic Marketing? – Part 2
Using programmatic marketing means you’re able to arrange the targeting of people to a much greater extent. You’re buying experience will be more flexible and easier. The opportunities will be improved as well. The programmatic technology allows you to accumulate customer data that helps you identify what the individual wants, allowing you to target them on specific sites that they are more likely to engage with and also at times they are the most likely to engage with the content. You may be starting to understand the effect of adblockers on programmatic advertising as your audience becomes aware of how their personal data is being used and they are seeing those ads stalk them everywhere they go on the internet. This has caused more users to take advantage of adblockers over the last couple of years. The exact reasons each individual uses these vary based on their personal concerns as well as the country they live in. Because more people have a greater concern about data security it is making marketers evolve in the way that they use advertising. In fact, some site publishers disallow access to viewers who use adblockers. Another approach, however, is to restrict how many retargeting ads show which will help users feel as though they’re not being stalked as much. This might be an effective way to get the users trust and make the experience less negative.
Global Programmatic Ads
One of the big reasons why data on customers is so highly valued is its effectiveness and this is why programmatic advertising is experiencing rapid growth. In fact, it is believed that this type of advertising will represent the majority of AD spend from now. In recent years, advertisers have spent over 3.4 billion dollars on programmatic training. It is almost 24% above what was previously spent. In the UK, this type of ad spend represents almost 80% of total spending on ads. Programmatic ads are the most popular in North America according to the World Federation of Advertisers and it represents almost 1/3 of all digital budgets currently being spent. The least keen on this type of ad spend are the Chinese and those in Latin America. These areas spend about one-fifth of their digital ad spend on programmatic ads.
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