Tips On Writing Houston SEO Friendly Content
Part 2
3. Well Optimized Articles
In the earlier days, most of the articles published on websites were usually a few hundred words. It used to be a numbers game which essentially meant that you needed to publish more in order to get more traffic. Things have changed today as most articles are longer than 500 words and the publishing frequency has also gone down.
This is due to the reason that Google has shown a preference for articles that are longer and of higher quality. Google’s aim is to provide the best possible answers to their user’s queries which often means ranking those posts higher that offer the most in-depth answer to the query.
300-word articles are not enough these days but it does not mean that you need to water down the content. Take a good look at the reports in Google Analytics and find out the posts with the highest engagement. Check the posts that have received the highest number of visits and the posts that have been read for the longest time. Also, find out the posts that have led to the highest conversions such as newsletter sign-ups.
Make use of this information to formalize a strategy as it works best for your particular niche.
4. Choosing Keywords Carefully
Some marketers prioritize writing without paying attention to SEO. On the other hand, some like to focus on the keywords that should be incorporated into the content.
You should begin your writing by identifying a good set of keywords that are relevant to the topic on which you are writing. For determining keywords, you can come up with them on your own or use keyword planning tools such as the one from Google or advanced SEO tools such as AHrefs or SERPSTAT. You also have the option of hiring the services of an SEO agency for keyword research.
If you haven’t started already, use this guide on how to do keyword research.
When you begin to write, make sure to use the identified keywords in the headlines, title, meta descriptions, main copy as well as ALT tags.
5. Image Optimization
It is important to add relevant images to your content to make it shareable and interesting. Websites with attractive and relevant photos are likely to make more sales as that’s what people like.
As far as image optimization is concerned, you should optimize the images by adding relevant keywords to the files and by writing ALT tags. Photo size should also be optimized as large photos slow down the load time which, in turn, hurts SEO.
Try to keep the image file size as small as possible but make sure that the images are high quality and look good. There are many image editors that allow you to do just that.
6. Focus On Shareable Content
Once you have written a content-rich, SEO friendly, and interesting article that people want to read, you need to make it shareable. There are several solutions available in the market including websites such as AddThis and ShareThis that allow you to add social media buttons to the website which makes it easy for people to share content.
7. Keep Producing Higher Quality Content
It should be self-evident by now but not every marketer applies it. If you want people to read and engage with the content, you need to make sure it is entertaining and useful. Search engines like to rank websites with relevant and high-quality content. The quality of your content is much more important as compared to all the other factors mentioned in this list.
Once you have figured out a strategy for writing and formatting your content, make use of the following tools for simplifying and improving your writing process.
Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.
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