A Guide On Choosing Between SEO & PPC
For years, people have been debating whether SEO or PPC is better. So, which is the way to go? Pay your way to the top of search engine result pages (SERPs) with a pay-per-click (PPC) campaign or grow your organic (or natural) search engine marketing campaign with search engine optimization (SEO)?
Deciding where to spend your digital marketing funds is challenging for many business owners, and it frequently leaves individuals questioning which method is superior.
Is there a correct or incorrect answer? Is it possible to choose both? To make this decision, you must first grasp the benefits and drawbacks of both SEO and PPC.
SEO – Search Engine Optimization
SEO is sometimes known as “natural” or “organic” lead generation. In general, SEO entails improving your web pages in order to improve their rank in search engine result pages. Organic SEO involves ensuring that search engine spiders can comprehend what is on your web pages and, ideally, rank your site higher than your competition.
Because of industry developments and changes to Google’s algorithm, the definition of SEO is subject to change. Even with modifications, SEO boils down to having a site that effectively describes what a business does and provides useful content to human users and Google search crawlers.
This might include ensuring that the website is in excellent working order by using clean coding and search engine-friendly content that appeals to both human traffic and crawlers. Cultivating inbound links from other websites can influence your “link authority” and help your site rank higher. Social media marketing, blogging, and online videos are the top three successful methods for obtaining quality or authoritative links.
Benefits Of Organic SEO:
- Organic SEO is pretty cost-effective – The labor expenses of establishing and managing a pay-per-click campaign are typically the same as, if not more than, the labor costs of SEO. The distinction is that with a PPC campaign, there are ongoing click charges.
- Organic SEO is long-lasting – A well-optimized website can maintain a high position in search results even after a PPC campaign has been discontinued.
- Search engine positioning achieved through organic SEO is relatively stable, whereas PPC ad positions fluctuate based on your competitor’s bidding strategies. A well-optimized website with great content and strong link authority may maintain its search engine position even if you have to take a month off from SEO optimization.
- SEO is much slower than PPC. Results don’t happen overnight, and it might take months after optimizing your site to see actual results. On the other hand, PPC can generate leads for your site right away.
- SEO is a continuous process. Your site will never be completely “optimized,” but its optimization will improve every time you dedicate more work and time to it. The good news is that your rankings will undoubtedly improve in the future, and you will hopefully realize the benefits of your SEO investment.
- SEO takes time, especially if you decide to go with DIY SEO. You have the option of purchasing SEO tools or hiring digital marketers to handle SEO for you, but this will cost you money rather than your time.