Understanding Why A Houston SEO Will Never Die Part 1
In the past few years, there has been a rise in the number of social networks, and new words, such as Voice Search, TikTok, Digital PR, have been devised. Therefore, the question that keeps popping up over and over again is “Is SEO dead these days?”
So, is SEO dead? No! It is not dead.
If you are a business owner reading this article because you want to spend your hard-earned money in SEO, you want to know if SEO is still a viable marketing approach these days, or you are thinking of investing your money elsewhere, continue reading.
Why Do People Say SEO Is Dead?
Some website owner’s entire SEO experience is through suspicious emails, which bypass the spam filter of their email provider. Imagine these website owners getting an email like this: “Dear Sir, you might want to know why your website is not ranking on top of the search results, despite having main keywords and having several backlinks.”
Or consider those that do not use SEO because they still rely on traditional marketing. Studies show that 61% of business owners agree that it is important to boost brand awareness. How many of these business owners know that SEO is an effective strategy for increasing the awareness of their brand organically? One study shows that the website, on the first position of Google search results, captures around 31.7% of search traffic as compared to the website, on the second position, that gets 17% of search traffic. And the website in position 10 gets 2% of search traffic. Unfortunately, these business owners do not know SEO is an effective marketing strategy.
Some people think monetized media is the top dog, so SEO must be dead.
However, we know that the top position in Google is much longer than what it used to be. This is because there is an ad at the top of the search results, “Google Answer Box” follows, and then a knowledge panel. All these constitute zero-click searches. However, it is hard to achieve top positions. And not everyone will get on the first page of Google. To secure these placements, here is the blend of elements you need:
- Use the best technical SEO
- Build high-quality backlinks to your web page
- Quality on-page content
- And a lot of hard work to keep the top position and stay ahead of your competitors
The Past, Present, & Future Of SEO
How would things be if the world was without SEO? Picture it! Nowadays, it difficult to think of living in a world without SEO. Oxford English Dictionary has documented the term “to Google”, so it is impossible to think of a world without Google.
However, the digital world evolves quickly. Now, search engines rank pages based on OPIC scores. OPIC means on page importance criteria. In the past, SEO strategies had started evolving. And even though keywords were important, people still used discoveries, such as secondary title tag manipulation, to get instant first position rankings.
To understand how SEO operates today, it is essential to comprehend how the entire digital world and SEO have evolved. SEO looks simple on paper – to use SEO, target several good keywords, ensure your website works efficiently, maintain a good outlook, and build a few valuable links to your website.
Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the second article in this series.