What Is A Local Citation

August 28, 2018 By SEO Houston Pros Leave a Comment

The Role Of Local Citations In SEO

According to top-rated Houston SEO experts, local citations are items that mention your company on the internet. It is a piece of information combining the company’s name, address, phone number, postal code, and website address. Citations in search engine optimization (SEO) are a core element to improve your ranking in local search engine results or local SEO. A local citation is available in different forms, including the following:

• Business name
• Business name and telephone number
• Business name, telephone number, and physical address
• Business name, telephone number, physical address, and website
• Business name and website
• Business telephone number

A full local citation should include the business name, the physical address, and the telephone number which is referred to as the “NAP.” Local citations do not always include all three of these items, and a citation that does not include all three items is known as a partial citation. You will hear Houston SEO consultants discuss an NAPW or a UNAP citation. Here the W refers to the company’s website, and the U refers to the company’s URL. The website link obtained from citations is valuable because it provides additional data to search engines; thereby, connecting the search engine to your company and allowing people to include it in the acronym. For assistance regarding your local search engine optimization and citations, contact the #1 Houston SEO Experts for help.

Types Of Local Citations

1. The Structured Citation

Structured citations include your company’s information (NAP) on a business listing directory. When you view lists of citation websites, these are almost always business listing directories where you are able to submit your company and receive a citation. Example websites for structured citations include the following:

• Yelp
• Facebook
• Yellowpages
• MapQuest
• Superpages

2. The Unstructured Citation

Typically, the unstructured citation is one where your company’s information (NAP) is found on websites that are not specifically business listing directories. For instance, you can discover unstructured citations on magazine or newspaper websites, blogs, wiki pages, and more like this.

Local Search Rankings & The Importance Of Citations

A citation can help search engines, such as Bing and Google, verify your company exists. When multiple reputable sources present with the same information about your company, it indicates to the search engines that your business is a legitimate one. By listing the company on prominent local and national websites, the company creates authority, establishes trust, and improves the ability to rank in local search engine results. Local ranking algorithms utilized by search engines regarding citations influence the local search rankings. For example, currently, local search specialists rate citation-related factors as influencing approximately 13% of the top 50 websites appearing in search engine results. The more websites on which your company information appears, the more prominent your business appears to search engines; it makes sense. If the algorithm sees the business information on many websites, as compared to those who appear on fewer websites, this will make you seem like a more popular company and offer you a boost in the rankings!

Houston SEO Executives

Providing a strong citation profile is one of the easiest means of optimizing for local SEO. Citations are considered part of the foundational basics for local search; thereby, by completing citations you can move along to other areas, such as engagement, link building, reputation management, and content creation. You should not need to worry about the citation profile again unless your information changes (such as moving locations, changing your telephone number, or altering your website domain). After reading this article, the most important key point to take with you is that business websites need local citations to improve their overall rankings on local search or local SEO. Houston SEO professionals are here to help you with your local SEO, all you have to do is call us today at (888) 439-4224. Visit our Houston SEO blog for more related content.

SEO Houston Pros: A Practical Methodology For Getting Google To Index Your Website Faster

April 25, 2018 By SEO Houston Pros Leave a Comment

Key Facts About Indexing & How To Get Your Houston Website Recognized By Google With The Right SEO Techniques

In essence, the process of Google Indexing involves getting your website listed in search engine results pages. Lots of folks in the online marketing world are under the impression that this is something that requires many weeks, or perhaps even months to accomplish, but this is not necessarily the case in all instances. The fact is that getting a site indexed is possible, and it can be done in the span of just a few hours. A number of techniques exist for making this indexing happen. Therefore, if you have a new website, the following information is sure to be helpful. Google indexing requires you to obtain links to your website from a number of highly-respected sites as well as sites that get crawled search engine spiders. While it is not necessary to pay for these sorts of links, work is still required. One way to begin is to go to a site such as Pingomatic.com and having your site pinged. Just put in your site’s name and its URL. The RSS feed link is left blank, and then you just need to hit submit.

How To Get Your Website Indexed By Google Faster

1. Social bookmarking

An additional fast method of Google indexing is to create social bookmarking websites. Such sites are wonderful due to the fact that they tend to be crawled multiple times daily, allowing your site to be picked up in rapid fashion.

2. Press Releases

It is also possible to produce press releases that can be issued on especially popular sites. Sites of this type are almost always crawled with great frequency, and it may be that your release will be picked up for posting on a host of other sites as well, making your reach even broader.

3. Article Marketing

While it represents an older technique for getting a site indexed, article marketing still tends to work quite well, provided it is not overdone. Lots of article directories maintain high rankings and offer great opportunities for exposure.

4. Comment On Relevant Blogs

Also useful for fast indexing is the tactic of commenting often on relevant blogs. It is important to never leave spam comments, but rather add valuable insight together with your site’s link. It should be noted, though, that blogs on which comments are posted should not have “nofollow” tags on them, otherwise search engines will be prevented from crawling links left by commenters.

5. Nofollow Tags

Nofollow tags are the subject of hearty debate in the SEO world at present. There are those who believe they offer a bit of an advantage, while others suggest that blogs bearing them will be of little use to those seeking rapid indexing.

6. Render Links So They Are Easily Found

While building your site, make certain to boost the likelihood that search engine spiders can actually crawl it. Render links in such a way so that they are easily found and followed. Make sure text links, not images are used, and Flash and image maps should also be avoided. Work to ensure that your pages are not too link-heavy, as this tends to flummox the spiders and thwart the indexing you seek.

7. Relevant Forum Comments

Comments are also useful when placed in relevant forums. These types of pages are crawled often, given that they contain continuously updated content. Lots of highly-trafficked forums have pages show up in Google searches mere minutes following their publication. Make sure comments you place in forums have a link within the signature.

8. Exchange Links With Fellow Webmasters

Finally, those who provide Houston SEO services remind us that it makes sense to consider exchanging links with fellow webmasters. This allows you to take advantage of other sites’ popularity and frequent attention from crawlers. Links of this nature do not result in Google penalties unless they are placed in large quantities in a brief period.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

How To Gain Google’s Trust So Youre SEO Houston Company Can Rank Higher

April 6, 2018 By SEO Houston Pros Leave a Comment

How To Use SEO To Prove Your Websites Worth To Google

An Introduction To SEO

Search engine optimization isn’t anything mystical. You may have heard about SEO before and some discussion about the way it works within the Google Algorithm. Basically, it is a repeatable and measurable process that send the search engines signals to demonstrate that your pages are worthy of being displayed in Google’s index.

A complex mathematical formula is basically used by Google. It is referred to an algorithm, and it provides every website with a score and all searches that are done on Google by people in order to determine which website should rank on top for what individuals are searching for. The algorithm can be thought of as a set of empty buckets. When it comes to SEO, your task is filling up more algorithm buckets compared to all of the other websites that you are competing with. You can help to affect the search engine rankings of your website by achieving the highest scores for your website’s quality, authority and being the most trusted store when people are looking for what you have to offer. If you need help with this, you can search for an SEO company Houston to assist you.

Some buckets are given more weight compared to other ones. There are three major buckets you need to thoroughly understand when it comes to search rankings. Those buckets are an authority, trust, and quality. In terms of quality, the thing that Google is attempting to measure when it is trying to determine which websites should rank is those that offer something interesting, unique, or valuable to Google searchers. One example of this is good content. So if you sell t-shirts, and you use the same exact description that all of the other t-shirt sellers use on their sites, then you aren’t providing anything that is unique for the searchers on Google. Although your t-shirts may look cool, you have the same exact content that all of the other sites have. So what you need to offer instead is interesting content that people will enjoy. For example, you can make it possible for people to personalize their shirts. Provide people with valuable information. You can get even more creative than that. Having people take pictures of themselves wearing your t-shirt is one great idea. Get a community created by individuals who love your products. Have a celebrity wear one of your t-shirts and get them to share photos online. Try to do something that is unique or something that is different. If you are able to show Google that your company is unique and interesting then it will start to be reflected in your search engine rankings.

Does Google Trust your Site?

Another very important bucket is trust. You need to be sure that you thoroughly understand this when you are attempting to rank your site in Google’s search results. Google really doesn’t want to display just any old website to their searchers. Instead, they would like to show searchers the best website, and Google needs to know your site is trustworthy in order to show it. Google had indicated that one thing it does is penalize companies or stores or websites that get poor reviews on a consistent basis. So if you have lots of poor reviews, sooner or later Google will stop showing your website within their search results since it doesn’t like showing their searchers those kinds of sites. So prove to the Google algorithm that your website is trustworthy. Find some authoritative websites that will link back to your site. Get industry links, newspaper links, have trusted websites link to your site: happy customers, vendors, business partners – have them link back to your site so that you can demonstrate that you are highly trustworthy and credible.

The final important bucket that you need to be aware of is an authority. Google likes displaying popular websites. If the most popular of all t-shirt websites can be shown to individuals searching for t-shirts online to buy, then that is the website that Google wants to show to its searchers. You need to convince Google by sending them signals that your website is the most popular one die the type of t-shirts you are selling. Build a strong fan base. Get a social network built. Have people link to your site, have people share pages from your website on their social networks. Get as many people as you can to show photos of themselves using or wearing your products, get them to leave testimonials and make connections with them. Get a fan base created and ga e they rally behind you to talk about your company and link to your site. Prove to Google how authoritative and trustworthy you are.

If you really think about it, SEO is simply the process if providing the search engines with proof that your website is the best, the most interesting and unique site, the most trusted, the most authoritative, that their customer – the search – can be offered. Do everything that you can to get customers to talk about your products and your company, and produce lots of great content, get links. If you do all of that Google will have more confidence that your website provides the best result that can be offered to their searchers, and your website will start to rank on Google’s first page.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

The Best SEO Company In Houston Lists The 5 KPI’S You Need To Track In 2018

March 23, 2018 By SEO Houston Pros Leave a Comment

Top Five SEO KPIs to Track in 2018

Over the last several years, search engine optimization has evolved. Additionally, search engine optimization metrics have changed. One of the most important components of an effective SEO campaign is keeping track of your results. Continue reading to learn the top five key SEO KPIs to track in 2018.

What are KPIs?

KPI is an abbreviation for Key Performance Indicators. These indicators measure several things and help you determine the effectiveness of your campaign and evaluate if you are achieving your objectives. Let’s take a look at the five most important metrics to track.

1. Page Speed –

As internet speeds increase, page speed becomes more important. Starting in 2017, page speed was one of the most critical KPIs. Google wants to provide its users with a first-rate experience, which includes giving internet users immediate access to each website. Because most visitors are directed to your site through Google or another search engine, it is essential that you rank high in search engine results. One way to improve your ranking is to have a fast page speed. Finally, fast loading websites provide a better experience for your visitors. Studies show that website navigation efficiency results in higher conversion rates.

2. Indexed Pages –

Many website owners think that when they submit a page to Google that Google automatically indexes it. This is untrue. When you submit a page to Google for indexing, Google considers it a suggestion. This does not mean your page will ever be indexed. Keeping track of your indexed pages on Google is critical. Your unindexed pages can be causing you to miss out on important opportunities, especially if those pages are critical to the success of your website. In order to ensure that your pages are indexed, submit your sitemap using the Google Search Console. Finally, make sure that the important pages on your website aren’t blocked by robots.txt. If you struggle to improve your website’s performance, make sure to contact the best Houston SEO company for help.

3. Bounce Rate –

Website owners often forget to look at bounce rates; however, this is an essential metric that should be tracked. A bounce rate is the number of website visitors that leave a website after viewing a single page. Bounce rate metrics show you how a visitor navigates your site once they click your link. If you notice visitors are leaving within seconds of visiting your landing page, it should be a red flag that there is something wrong with your website. One of the most common reasons for this is that your meta description or ad has unclear information. For example, if a visitor thinks your website is offering something and they visit and realize you are not offering what they want, they will leave immediately. Therefore, it is essential that your meta description and ads are easy to understand and accurate. Once you have verified this, you will need to evaluate your web design, layout and content to help you determine why your bounce rate is high.

4. Conversion Rate –

The point of getting visitors to your site is to convert them into customers. Even if your website has 50,000 visitors each day, it is not productive if these visitors are not converted into customers. Keeping track of your conversion rate can help you improve your website so you can turn casual visitors into paying customers.

Here are several things to look at when you are trying to improve your conversion rate:

Can visitors easily navigate your website?
Is your call to action statements simple and easy to understand?
Does your website have an easy to follow conversion process (newsletter sign-up, brochure download, purchase, etc)?
Is your website mobile friendly?
Does your webpage load quickly?
Does your website provide valuable content that meets the needs of your visitors?

If you answer no to any of these questions, it is time to identify changes that need to be made to your website to increase your conversion rate.

5. Web Ranking –

Where Google ranks your page when an internet search is performed is one of the most important things to track. Google has made changes to how they rank a website, so it is essential to stay up to date on the latest updates. When Google updated its SERPs to Rank Brain, the content on your website became even more important. Content that answers visitors’ queries can help improve your rank better than content developed based on keywords.

Final Thoughts

As you monitor and track your search engine optimization KPIs, you may find a number of issues arise. When this occurs, it is time to take a look at your website and make the necessary changes. When you do this, you will find that your conversion rate and web ranking will improve quickly. Take the information listed above to help your website succeed in 2018 and beyond.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

The Best Of The Best For Houston SEO

September 19, 2017 By SEO Houston Pros Leave a Comment

Selecting The Finest SEO Company In Houston

Are you wondering how to select the right SEO firm for your unique business needs? Keep reading for all the information you need.

Many believe that securing the help of a well-known SEO company in Houston is an instant ticket to search result success for any website. While this may well be achieved, this should not be the only objective a business has in mind. The realm of search engine optimization should also strive to drive qualified, high-impact web traffic to the client’s website and aid in boosting conversion rates. A number of different SEO techniques exist, but it is important to choose those that specifically suit the type of enterprise involved. Identifying the SEO firm that is most capable of taking full advantage of the latest methods is critical. Lots of SEO firms are available in the Houston, Texas area, and with a bit of leg work, finding the right one need not be a challenge.

As you work to choose the proper SEO firm for your online marketing needs, you ought to remember a couple of points. The first of these is to focus on your desired online campaign and the second is to contemplate budgetary factors. Lots of people have the impression that a Houston SEO firm would be cost prohibitive. But, the fact is that numerous, well-qualified firms are priced very competitively, making them affordable to most everyone. Remaining mindful of these points can ensure that you are able to enlist the aid of an SEO firm able to make a real difference in your online campaign success.

It really is important to state the true goal of any online marketing campaign, because each SEO firm in Houston may have a different approach in mind. There is much more to SEO services than simply topping the search engine results pages. Additional ways of increasing the right type of web traffic on your site need to be explored, and a reputable Houston SEO firm can do precisely that.

Because so many business owners have an interest in cost-effective SEO services, the market has expanded tremendously. Lots of firms and independent contractors have entered the fray, touting their ability to provide affordable, effective SEO assistance in the Houston area. However, this reality can create pitfalls for the unwary. Business owners must exercise caution when engaging with relative unknowns in the SEO industry, as unscrupulous operators or those lacking in key qualifications can cause more problems than they solve.

Affordability does not necessarily equal poor quality when it comes to SEO services in Houston. By reading online forums and seeking personal recommendations from trusted colleagues, the process of obtaining skilled assistance in this realm can be easier than ever. Just make sure to review the full menu of services each firm provides and make detailed comparisons among each and every one of the companies in the running to undertake SEO duties for your enterprise. In this way, the best candidate for the job is sure to emerge.

For more information on the best SEO company in Houston call now or contact us today!

The Benefits Of Local SEO For Your Houston Business

September 19, 2017 By SEO Houston Pros Leave a Comment

How Local SEO Services In Houston Can Benefit Your Business

If you operate a business in Texas, our company can help you get a handle on marketing to a local audience via the Internet. The importance of online marketing can’t be overstated. Once you understand the power of the Internet, you will be able to see exactly why it is so important to master local search.

There are a number of ways that local SEO services in Houston can benefit your business. The primary goal of any search engine optimization campaign should be to get more targeted traffic to your website. When people who are interested in your products or services can easily find your site, they are far more likely to make a purchase.

One of the advantages of working with a Houston-based SEO company is that they are familiar with the local area. This will help them more effectively market your business online. Because they already have a good idea of how people in the Houston area use the Internet to search for products and services, they can optimize your site to improve your chances of connecting with a local audience. They can also conduct extensive research to find out what keywords people in your neighborhood are using to search for products or services in your industry. Again, this will allow them to laser-target your optimization strategy so that your site reaches the intended audience.

Getting your business listed on Google Maps is especially important. That way, it will show up when people search for local businesses. An SEO company in the Houston area can help ensure that your business shows up on Google Maps and that all of the information included in your listing is correct. This can help improve your chances of having local customers discover your business online, which is a real advantage when it comes to targeting a local audience.

Working with an SEO specialist in Houston makes sense for a lot of different reasons. Not only can you meet with them in person to discuss your website but they are also familiar with how people in your part of the country think. As a result, they can often develop more effective SEO campaigns than an SEO company located in another area could. That is why it is so advantageous to work with an SEO company that is located right in your community.

You can reach far more people through the Internet than you can by using traditional advertising methods such as hanging flyers or putting an ad in the paper. When you advertise online, you have the potential to connect with people who are located throughout the world. Even if you are just targeting people in your community, it is essential that you optimize your website so that it is easy to find. When people search for the products that you sell, your site should come up as one of the first results.

If you have any questions about the SEO services that we offer, feel free to contact us and we will be more than happy to talk to you about how we can help your business connect with customers in the Houston area. We can also help you understand how local SEO services in Houston can help your business get more customers and make more sales.

We invite you to call us today! To expedite your online exposure, you can start the process by filling out our Discovery Page!

PPC Is Getting A New Wardrobe in 2017

July 10, 2017 By SEO Houston Pros Leave a Comment

The Most Significant Changes in PPC for 2017

From changes in targeting to the latest products available, following are the need-to-know changes in PPC this year from your expert SEO company in Houston.

2016 was the year that brought mobile advertising to a new level when it surpassed the searches completed from desktops and increased search spend by $6 Billion. Since we know that mobile will be even more important this year, let’s take a closer look at the most significant news, trends, and launches seen from Google AdWords and Bing Ads. We’ll begin with this key: Machine Learning.

Machine Learning

Frederick Vallaeys, the former Google technician and founder of Optimyzer mentioned in his column, Adwords 201 is all about dealing with an artificial intelligence. Today machine learning is behind every significant revolution in search marketing.

One good example would be the earlier announcements for smart display campaigns from Google. These specialized campaigns depend on the capacity for machine learning to automate each feature of the campaign.

In March 2017, there was another important development on the machine learning frontier. Google has announced that it will be expanding the meaning of “close variants” for exact matches. In the future, word order will be ignored and functions words in exact matches can be added or ignored as necessity demands.

Here is a short story about how this industry will be such a great place to be right now. This all happened on a Friday before the SMX West was launched. I had the pleasure of hosting a last-minute conference session with fellow moderators Matt Van Wagner and Brad Geddes. The previous night we were wondering if we would spend the session talking amongst ourselves, but at 7:55 on the following morning the conference hall filled and we were the center of a lively discussion filled with important questions and tips, you can hear parts of the conference in this podcast. Sometime after the conference, I learned that an important project manager from Google had also arrived to hear about feedback. The feedback showed that over 100 people had risen early to talk shop and cross-cultivate many ideas a true testament to the nature of this important industry.

In May, there was an important update made for the AD Rank thresholds that works to determine the context of a query, for example, if this relates to a recent news article or a specific product.

Conversion Tracking & Attribution

Another important event in the first half of the year was the advent of AdWords Converted Clicks and the initial presentation of Google Attribution. This was the biggest product launch mentioned at Google Marketing Next. Search marketers have had some experience with Google attribution data in the Analytics and Adwords, but the latest introduction pulls in more data from across different channels and makes this essential data available for bespoke bidding strategies.

Another important addition was that of the Maximize Conversions tools that were added to the suite of automated strategies sometime near the end of May. If you regularly use the offline conversions tools you can schedule these Adwords imports today.

These new releases and tools have a host of different advantages to lend. Google can now track and provide reports on visits made to store that come in from a large selection of YouTube campaigns.

Google launched another important pilot and dubbed it “Ads Added by AdWords”. Over 2000 accounts were invited to participate in the campaign that adds ads which are tested in each different ad group.

The green outline featured in the Google ad label became an official symbol at the end of February. Those interested can see the entire history of the Google ad labeling at his exclusive trip down memory lane.

Then in March, expanded text ads can begin receiving support through Dynamic Search Ad very own page feeds. This means that headlines can now be generated in a dynamic way, and the extra characters are all available to the advertisers in a unique type of description.

Not long back Google decided to test a second description line for text ads. So far it’s only a limited test. Price extensions are available on all devices. You’ll find those extensions in carousels that are swipeable on mobile. Google is in experimental mode with that format and experiments include the extensions found in a carousel.

There’ve been a number of announcements by Google concerning call ads. Headlines for the call only ads where the default and the extensions are set at the account level. These are the kind of issues that a quality local SEO Houston service can help out with.

Ads with AMP are ramping up and Google is testing AMP enabled landing pages. Mr. Vallaeys recently wrote a column expressing the value of using AMP landing pages. That column was entitled ‘The Best Kept Adwords Secret: AMP and your landing pages.’ An e-commerce company has decided to develop a full AMP experience for their audiences on mobile search. They made the decision to do so after testing the landing pages orf mobile using AMP. You can find where I profiled about that test case.

In mid-May Google open things up so that when someone buys from PLA’s they can do so faster. In addition to that, they also added extensions for automated calling and those additions are rolling out to more and more advertisers. For those advertisers that don’t have call extension set up, Google actually pulls their phone numbers into the ads. These actions came after Google had announced that they would automatically display any local phone numbers instead of using a central number.

Audiences

From this year forward targeting specific audiences will be a major action. During the first half of 2017 Market audiences for search and shopping became available in AdWords. Bing ads followed up by allowing marketers to exclude list and their retargeting campaigns and is testing custom audiences.

Shopping

Bing ads can now query reports for products. It’s also added promotions for shopping in the US and now allows merchants to show special offers in any product Ads they have. Anyone who is not able to do so can fill out a form and apply. It’s now possible to find shopping ads on the Display Network And Google is experimenting with home design and fashion sites to show shopping on display.

Google made the choice to include all advertisers in that test program. Any advertiser who wants can opt out but it’s not possible to set up any type of separate shopping campaign because the volume is still low. Google shopping was also the main reason for the record fines applied against Google by the EU for being in breach of antitrust laws. It’s my opinion that the ruling against Google is outrageous. If you’re interested you can read more at Crealytics.

UI Changes

It is now finally possible to view a company’s historical quality score information inside of Adwords. You’ll also find that the interface for bidding inside the UI will show suggestions for bids and a variety of page positions. Adwords Next is rolling out, and recently a million advertisers gained access to the new interface. It is scheduled to be released to everyone before the end of the year.

Bing ads now have more device targeting. This allows advertisers to create mobile-only campaigns. All advertisers on the Bing Network now have access to the new ads editor for Mac. When you need help with these changes you can contact your local SEO Houston expert to get the help you need.

Putting Yourself Above The Competition And On The Map

June 13, 2017 By SEO Houston Pros Leave a Comment

Why Your Local Business Should Focus on Google Maps

Google Maps offers buyers and sellers a chance to see how easy it is to transact business. A search on Google Maps can provide all available businesses in an area, offering the consumer choices in which business they want to visit.

Google Maps can provide a link to the company’s website for additional information, or provide contact information for the business. That’s why it’s extremely important to ensure you’re precise, the use of citations and the ability to build great local links has huge potential. The more precise your information is, the better Google can categorize your business. With proper categorization, your business will be able to generate targeted local traffic for keywords that are widely searched

Google updates the maps periodically. SEO Houston Pros is ranked highly in the Google Maps for SEO in Houston and other major markets. We make sure we use the best data to create keywords, generate citations, build local links, and any other parameters needed to get a site ranked well to get the attention of local SEO clients.

Some Things Google Maps SEO Can Do For a Small Business

Influence Consumers – A better ranking means you get more calls and leads.

Creates interaction – Great for businesses that have customers who use mobile search.

Provides relevant information

Provide potential customers with company reviews – Which is a great thing!

It can be expensive to rank organically depending on your business industry or niche. However, Google Local is a cost-effective method of generating traffic. A small business can compete with larger local businesses. This platform can get your business on the web, which for come small businesses is enough to get their business moving in the right direction, giving them a fighting chance against the larger competitors.

So, there’s no reason for a business to not have a verified Google listing. Business owners should be researching SEO tips and looking for articles like this one to learn how to find ways to beat the competition. Or, they should be seeking help from an SEO professional, like those at SEO Houston Pros, the lead Houston search engine marketing company.

Local SEO companies like SEO Houston Pros will source citations needed for local business listings. We get the precise keywords needed to bring targeted leads or customers into your business. A local business’ top priority should be to be visible in the search engines. A high traffic volume can increase a business’ revenue in the long run.

A customer navigates through Google’s Houston Maps to find routes to a destination and nearby places to visit. Local business must be aware that this search plays a role in the choice the customer makes when looking at Google Maps.

The Google map search is mainly made up of location, keywords, and industry. If you use the right citations you gain a competitive edge. Local Seo companies look for citations since they are one of the most powerful tools that can be used to build trust with Google and improve your listing in Google Maps.

A small business owner should quickly learn that citations are important on Google Maps. Google relies on this information to determine the niche and rank you. Based on your citations you may be ranked above or below your competitors.

The SEO company you work with should conduct competitor research to determine what links your top competitors have. Then, they can get those links for your business. This eliminates the double leg work.

Google maps can improve your businesses bottom line. The perks of knowing what tactics to use to dominate Houston or other markets will make your businesses online exposure unstoppable. However many clients make simple mistakes that can cost them dearly when it comes to building their citations. If you do it right a citation can bring in a better search engine rank. A good ranking is a basis for bringing in more leads and customers.

A Citation Must Be Precise and Unique

You should avoid generalizations – Reach out to your customer by being specific.

Restructure the citation – If you change one listing, you must change all of them.

Avoid using ambiguous keyword terms

Use a consistent N.A.P – Company name, address and phone number.

The competition in local search is high since all businesses want more customers. That’s why you need to work with a top marketing company in Houston, and other major markets nationwide. The company you hire will be involved in optimizing your citations as needed since the usage should be relevant to your local area.

Google Maps should be verified periodically to update listings and ensure all of your company information is correct. When you have a high user rating, Google will believe your business is established and trusted. A local business thrives when it has frequent visits on its listing and reviews. If you need help establishing your business online and dominating your competition, we’re just a phone call away!