Online Marketing Companies Houston - Archive - SEO Houston Experts & Search Engine Optimization Consultants

While much the magic of SEO just sort of happens organically, you can’t expect to abandon your SEO efforts after the site is set up. You must continuously update and adapt your website to match the trends and evolution of the current mortgage market. Pencil in some time every week to create new and engaging content to post on your site. Improve your efforts by promoting this content and regularly critique your efforts to ensure you are keeping only those efforts that are bringing results and not those that waste precious time and resources. This is one place that an experienced expert in Houston SEO services can provide valuable insights. Keeping a few important tactics in mind will allow you to create an SEO campaign that flows, reaches your audience and engages those potential borrowers looking for financial advantages. In the end, this is the point of your business and having an SEO plan that is perfectly aligned with your business intentions is essential to reaching these goals.

Digital Marketing – Search Engine Optimization & Reputation Management

It is no secret that internet has become the single most important place of online business, in the modern world. The online markets have presented buyers sellers and services of all types the most effective connection this world has ever known. It is essential that each business have the plan to keep up with and even excel their competition as online community lends huge preference to those businesses with spots on the first page of Google search results. But, the big question is “How exactly can you perform this small miracle?” With everyone clamoring for the same prize what chance does a small business have in the broad scheme of things? The important thing to know is that you aren’t competing with the entire internet, only searching to make a better connection with the online consumers looking for your products or services. When you look at it this way there are a great many ways that your site can greatly increase its online prominence and broadcast radius with a few techniques that are easy to understand but can take a lifetime to master.

1. Build your website on an SEO-friendly platform

If you don’t have a website in full function for your mortgage business this will be your first task. Your website is your online presence to the most important customer pool you have and professionalism is everything. The first step is to choose an advantageous spot where you can begin to build your blossoming site. There are many different options available for platforms that will function as a simplistic host to your website, WordPress is one such option. There are some advantages to using an option such as this, but even though they are very simplistic, it is important the setup is done professionally as small errors can come back later to haunt your performance later and bring misfortune. Getting an expert in Houston SEO services is the best way to lay the foundation for a flourishing mortgage website. Hosting services can be found in a huge array of prices and included services. Remember that the cheapest are not the most economical and the most expensive not the most appropriate for your needs.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Houston SEO Expert: A Guide To Help Improve Your SEO Performance By Updating Old Content For The Google Freshness Algorithm

April 25, 2018 By SEO Houston Pros Leave a Comment

How To Boost Your Houston SEO Performance On Google By Updating Older Content

Google threw the SEO game for a major loop in 2011 when they announced the launch of their new freshness algorithm. The stated goal of this change was to deliver “fresher, more recent results” to the search engine’s users. What does that mean from an online marketing standpoint? Let a Houston SEO expert explain it to you: The practical upshot of Google’s freshness algorithm is that whether or not it seems sensible, all of your content now loses its SEO potency as it ages. The search engine is going to prioritize more recently-published content over older content, no matter how useful and evergreen that old content might be. So, how do you deal with this game-changer? Do you have to hire a full-time writer to churn out fresh articles in order to stay on top of the search results? Fortunately, no! You can turn the Google freshness algorithm into an asset instead of a challenge: It’s an excuse to rework older content and turn it into a more productive marketing tool.

Here’s a step-by-step guide to refreshing your content to improve SEO the same way the pros do:

1) Tweak The Words

How is the tone of your old content? Does it still match the new articles you’re posting? Are the facts still accurate? Is it up to the latest standards in your industry? Don’t be afraid to cut, modify, and expand your writing to make sure it’s as good as can be! This is also an excellent time to check your content’s keyword placement. Are you dumping too many keywords into your articles? Have you shifted targets and need to rephrase to target new keywords? Bear in mind that best SEO practices on this subject evolve over time; a keyword density that was considered “adequate” a few years ago might be “overstuffed” today. You want to do what you can to gain Google’s trust so you can rank higher.

2) Overhaul Your Visuals

This step is absolutely vital in making your old content look fresh again. Change out the existing graphics and consider adding new videos or infographics if you have them. Overhaul the layout to conform to the latest standards. Your goal here is to make your content look appealing even to a visitor who might have read it before.

3) Aim At New Social Networks

If your marketing techniques have evolved over time, the odds are good that you’re promoting yourself in new channels where you previously had no presence. Make sure that your overhauled content gets announced in all of your most effective social media channels. Reworked content is a great “icebreaker” to use to break into new platforms.

4) Expand Your Audience

The refreshed material may attract a dramatically different audience than your original content. You can even aim for this effect intentionally and conduct your entire overhaul with an eye toward capturing a new audience’s attention. Never overlook an opportunity to expand your business by expanding your market!

5) Automate As Much As Possible

Once you start to unlock the content renewal potential in all of your old material, every scrap of stuff you’ve published will likely start to look valuable. Don’t let the sheer volume of material overwhelm you! Establish a consistent process for content renewal and automate it as much as possible. You should use your time where it’s most effective: Making substantive decisions on how best to overhaul your material. The minutiae of picking it out and posting it should be handled by a rigidly-defined process.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

How To Gain Google’s Trust So Youre SEO Houston Company Can Rank Higher

April 6, 2018 By SEO Houston Pros Leave a Comment

How To Use SEO To Prove Your Websites Worth To Google

An Introduction To SEO

Search engine optimization isn’t anything mystical. You may have heard about SEO before and some discussion about the way it works within the Google Algorithm. Basically, it is a repeatable and measurable process that send the search engines signals to demonstrate that your pages are worthy of being displayed in Google’s index.

A complex mathematical formula is basically used by Google. It is referred to an algorithm, and it provides every website with a score and all searches that are done on Google by people in order to determine which website should rank on top for what individuals are searching for. The algorithm can be thought of as a set of empty buckets. When it comes to SEO, your task is filling up more algorithm buckets compared to all of the other websites that you are competing with. You can help to affect the search engine rankings of your website by achieving the highest scores for your website’s quality, authority and being the most trusted store when people are looking for what you have to offer. If you need help with this, you can search for an SEO company Houston to assist you.

Some buckets are given more weight compared to other ones. There are three major buckets you need to thoroughly understand when it comes to search rankings. Those buckets are an authority, trust, and quality. In terms of quality, the thing that Google is attempting to measure when it is trying to determine which websites should rank is those that offer something interesting, unique, or valuable to Google searchers. One example of this is good content. So if you sell t-shirts, and you use the same exact description that all of the other t-shirt sellers use on their sites, then you aren’t providing anything that is unique for the searchers on Google. Although your t-shirts may look cool, you have the same exact content that all of the other sites have. So what you need to offer instead is interesting content that people will enjoy. For example, you can make it possible for people to personalize their shirts. Provide people with valuable information. You can get even more creative than that. Having people take pictures of themselves wearing your t-shirt is one great idea. Get a community created by individuals who love your products. Have a celebrity wear one of your t-shirts and get them to share photos online. Try to do something that is unique or something that is different. If you are able to show Google that your company is unique and interesting then it will start to be reflected in your search engine rankings.

Does Google Trust your Site?

Another very important bucket is trust. You need to be sure that you thoroughly understand this when you are attempting to rank your site in Google’s search results. Google really doesn’t want to display just any old website to their searchers. Instead, they would like to show searchers the best website, and Google needs to know your site is trustworthy in order to show it. Google had indicated that one thing it does is penalize companies or stores or websites that get poor reviews on a consistent basis. So if you have lots of poor reviews, sooner or later Google will stop showing your website within their search results since it doesn’t like showing their searchers those kinds of sites. So prove to the Google algorithm that your website is trustworthy. Find some authoritative websites that will link back to your site. Get industry links, newspaper links, have trusted websites link to your site: happy customers, vendors, business partners – have them link back to your site so that you can demonstrate that you are highly trustworthy and credible.

The final important bucket that you need to be aware of is an authority. Google likes displaying popular websites. If the most popular of all t-shirt websites can be shown to individuals searching for t-shirts online to buy, then that is the website that Google wants to show to its searchers. You need to convince Google by sending them signals that your website is the most popular one die the type of t-shirts you are selling. Build a strong fan base. Get a social network built. Have people link to your site, have people share pages from your website on their social networks. Get as many people as you can to show photos of themselves using or wearing your products, get them to leave testimonials and make connections with them. Get a fan base created and ga e they rally behind you to talk about your company and link to your site. Prove to Google how authoritative and trustworthy you are.

If you really think about it, SEO is simply the process if providing the search engines with proof that your website is the best, the most interesting and unique site, the most trusted, the most authoritative, that their customer – the search – can be offered. Do everything that you can to get customers to talk about your products and your company, and produce lots of great content, get links. If you do all of that Google will have more confidence that your website provides the best result that can be offered to their searchers, and your website will start to rank on Google’s first page.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

The Best SEO Company In Houston Lists The 5 KPI’S You Need To Track In 2018

March 23, 2018 By SEO Houston Pros Leave a Comment

Top Five SEO KPIs to Track in 2018

Over the last several years, search engine optimization has evolved. Additionally, search engine optimization metrics have changed. One of the most important components of an effective SEO campaign is keeping track of your results. Continue reading to learn the top five key SEO KPIs to track in 2018.

What are KPIs?

KPI is an abbreviation for Key Performance Indicators. These indicators measure several things and help you determine the effectiveness of your campaign and evaluate if you are achieving your objectives. Let’s take a look at the five most important metrics to track.

1. Page Speed –

As internet speeds increase, page speed becomes more important. Starting in 2017, page speed was one of the most critical KPIs. Google wants to provide its users with a first-rate experience, which includes giving internet users immediate access to each website. Because most visitors are directed to your site through Google or another search engine, it is essential that you rank high in search engine results. One way to improve your ranking is to have a fast page speed. Finally, fast loading websites provide a better experience for your visitors. Studies show that website navigation efficiency results in higher conversion rates.

2. Indexed Pages –

Many website owners think that when they submit a page to Google that Google automatically indexes it. This is untrue. When you submit a page to Google for indexing, Google considers it a suggestion. This does not mean your page will ever be indexed. Keeping track of your indexed pages on Google is critical. Your unindexed pages can be causing you to miss out on important opportunities, especially if those pages are critical to the success of your website. In order to ensure that your pages are indexed, submit your sitemap using the Google Search Console. Finally, make sure that the important pages on your website aren’t blocked by robots.txt. If you struggle to improve your website’s performance, make sure to contact the best Houston SEO company for help.

3. Bounce Rate –

Website owners often forget to look at bounce rates; however, this is an essential metric that should be tracked. A bounce rate is the number of website visitors that leave a website after viewing a single page. Bounce rate metrics show you how a visitor navigates your site once they click your link. If you notice visitors are leaving within seconds of visiting your landing page, it should be a red flag that there is something wrong with your website. One of the most common reasons for this is that your meta description or ad has unclear information. For example, if a visitor thinks your website is offering something and they visit and realize you are not offering what they want, they will leave immediately. Therefore, it is essential that your meta description and ads are easy to understand and accurate. Once you have verified this, you will need to evaluate your web design, layout and content to help you determine why your bounce rate is high.

4. Conversion Rate –

The point of getting visitors to your site is to convert them into customers. Even if your website has 50,000 visitors each day, it is not productive if these visitors are not converted into customers. Keeping track of your conversion rate can help you improve your website so you can turn casual visitors into paying customers.

Here are several things to look at when you are trying to improve your conversion rate:

Can visitors easily navigate your website?
Is your call to action statements simple and easy to understand?
Does your website have an easy to follow conversion process (newsletter sign-up, brochure download, purchase, etc)?
Is your website mobile friendly?
Does your webpage load quickly?
Does your website provide valuable content that meets the needs of your visitors?

If you answer no to any of these questions, it is time to identify changes that need to be made to your website to increase your conversion rate.

5. Web Ranking –

Where Google ranks your page when an internet search is performed is one of the most important things to track. Google has made changes to how they rank a website, so it is essential to stay up to date on the latest updates. When Google updated its SERPs to Rank Brain, the content on your website became even more important. Content that answers visitors’ queries can help improve your rank better than content developed based on keywords.

Final Thoughts

As you monitor and track your search engine optimization KPIs, you may find a number of issues arise. When this occurs, it is time to take a look at your website and make the necessary changes. When you do this, you will find that your conversion rate and web ranking will improve quickly. Take the information listed above to help your website succeed in 2018 and beyond.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

Free Web Hosting Negatively Affects Your Houston Internet Marketing

November 27, 2017 By SEO Houston Pros Leave a Comment

7 Reasons Not To Use a Free Web Hosting Service

There’s an old saying that nothing in this world is free. Even if a company offers a free product or service, there’s usually an ulterior motive, such as collecting customers information or upselling them additional products or services. Well, web hosting is no exception. There are many reasons that can impact your website negatively. Here’s why you shouldn’t use free web hosting.

Ads, Ads, Ads

Free web hosting services have to make money somehow, otherwise, they wouldn’t be able to keep their servers running. The most common monetization method used by free web hosts is forced advertisements. They’ll display ads for which they earn money on users websites. The user doesn’t earn this money, however, nor can he or she opt out. Instead, they are forced to display ads while filling the host’s coffers.

Downtime

Not surprisingly, free web hosts have more downtime than their premium counterparts. With limited personnel and outdated hardware, free hosts often struggle to keep their servers up and running. Granted, many still advertise 99.9% uptime, but this is far from what they offer.

Security Vulnerabilities

Roughly 30,000 websites get hacked each day, according to a Sophos Security Threat Report. While factors affect a website’s susceptibility to cyber intrusion, web hosting is one of the most influential. Free web hosting services often run outdated software, such as PHP, phpMyAdmin, and MySQL, that hackers can exploit to access clients’ websites.

Furthermore, nearly all free hosting services use shared hosting instead of dedicated or virtual private servers (VPS). As a result, servers are congested with thousands of websites. That is concerning because the security of a server is only as good as its weakest link. With thousands of sites hosted on the same server, there’s a higher risk of cyber attack when using free hosting services.

Limited Disk Space

Free web hosting services also offer limited disk space. If you just recently launched your website, this may not be a problem. If your site is established and contains hundreds of pages of content, however, you may encounter a “Disk Space Limit Reached” message in your account.

Most free web hosting services offer between 500 MB and 1 GB of disk space. According to a report by the HTTP Archive, the average size of a web page is roughly 2 MB, which means you can publish 250 to 500 pages if each page is 2 MB. Realistically, though, you’ll probably reach 500 MB to 1 GB with significantly fewer pages due to the large file sizes of images, video, and other media.

Limited Bandwidth

In addition to disk space, free web hosting also places limits on bandwidth. Bandwidth refers to the amount of data that can be transmitted between the server and clients in a specified period. If a free web host offers 5 GB of bandwidth per month, for instance, visitors can only download and upload 5 GB worth of data from your site every month.

Again, limited bandwidth may not be an issue if your site is new or otherwise small. As your site grows and becomes more popular, though, your bandwidth requirements will also increase.

Pay for Upgrades

While free web hosting services have limited bandwidth and disk space, you can usually increase these limits – but only if you’re willing to pay. As previously mentioned, free web hosts make money by displaying ads on users’ websites. However, another way they make money is by selling optional upgrades.

Poor Customer Service

Finally, free web hosts offer poor customer service at best or non-existent customer service at worst. When a server fault causes your website to go offline, you’ll want to contact your web host as soon as possible to resolve the issue. The longer your site is offline, the more traffic you’ll lose. And for online businesses, traffic means money. Unfortunately, it can take days to get a response from a free web host.

As you can see, free web hosting poses many problems for webmasters. Even if there is no cost for the initial service, you could end up paying for upgrades later down the road. If you’re serious about building a website, choose a premium, reputable hosting service. It’s a smart investment that lays the groundwork for a successful online presence.

Call or contact SEO Houston Pros for more information on Houston internet marketing today!

The Benefits of Influencer Marketing for B2B

November 21, 2017 By SEO Houston Pros Leave a Comment

How Influencer Marketing Can Work Brilliantly for B2B

Whatever your business area, it’s been hard to miss the buzz surrounding influencer marketing in recent months. However, the application of influence has mainly been in the consumer sectors of beauty, lifestyle, and other niches where the focus is on high-volume, low-value sales.

Farless has been seen of it in big-ticket B2B marketing but there’s no reason the concept can’t be used to boost business-to-business success as well. The use of internet marketing in Houston alongside the use of influencer marketing has become a power house when looking to create more online exposure for your business.

What is Influencer Marketing?

Influencer marketing is a new take on the venerable technique of celebrity endorsements, translated into today’s social media-dominated digital landscape. It works by leveraging the popularity of a social media figure within a tightly defined niche and having them either overtly endorse a product, or merely give some neutral exposure to increase awareness.

Compared to mass-media endorsements made by mega-celebrities, the numbers involved may be small, but the credibility of the influencer and the highly targeted interest group means it can be a winner if you get it right.

How Does Influence Translate to B2B

Critical areas for B2C influencer marketing have been beauty and fashion, travel, and consumer technology. However, the technique can be pressed into service for B2B as well. It just requires a slightly different approach and a recognition of the overarching marketing differences between the B2B and B2C arenas.

The B2B Buying Process

Much of consumer buying depends on impulse purchases, with marketing strategies playing on emotional triggers to generate interest. That makes influencer marketing a perfect fit, relying as it does on social proof, loyalty, and credibility.

The business buyer operates in a significantly different way. Purchasing decisions are taken much more methodically, with a longer buying cycle, and with greater importance given to cold figures instead of an emotional appeal.

When using influencers to reach business buyers, it makes more sense to take a brand-building approach rather than pushing for direct sales. You should aim to be forging a reputation among decision makers, who will then add your brand to the consideration mix during their next purchasing round.

That has a massive impact on the choice of influencer, who needs to have a strong standing within a sector rather than sheer celebrity. Consumers must see the endorsers as trusted business operators rather than famous but ephemeral figures. Considering this, ideal candidates for B2B influencers include:

Prominent operators within a defined industry, who have established a history of proven success.
Thought leaders who can provide distinctive views on a sector, even if they’re not necessarily major players commercially.
Sector personalities are known for their conference and media visibility.
Journalists who enjoy wide respect and trust in specialist publications, or who are communicators in more general media.

Whether you’re dealing with B2B or B2C, the crucial point is that influence is about far more than pure numbers. Unlike traditional celebrity endorsements, you’re not aiming for saturation exposure which translates into emotional buys, but to leverage reputation within your direct market. Focus and credibility are essential.

Connecting with B2B Customers

Once you’ve identified a candidate figure within your niche, you then need to make sure they’re capable of reaching your target audience. The major players in consumer influencer marketing tend to focus on Instagram, Facebook, and other social media platforms with large user bases. However, few serious business decision makers will be found frequenting these services in a commercial capacity.

Instead, LinkedIn is the obvious choice for reaching professionals, although depending on your industry, Twitter can provide rich hunting grounds too. Your ideal influencer will have a following that overlaps with your business accounts but enjoys a broader reach.

Quality Content for B2B influencer Marketing

There’s little point in using an influencer to try and boost B2B sales in a one-off campaign. That may work for lifestyle-based purchases, but B2B marketing requires a more extended game. You should aim to have your influencer become a brand advocate and explainer, who can transfer some of their trust and credibility onto your reputation.

You’ll need to get your influencer entirely on board and committed to the project, working for the long term, rather than signing them up for a one-off product placement deal. For this, quality campaign content is critical.

The straightforward promotional material isn’t particularly useful; you need to provide genuine value to the reader. Ideally, the entire arrangement should be beneficial to everyone involved – the customer should learn something that helps their business, the influencer should bolster their reputation, and your brand should gain visibility and credibility within your sector.

Influencer marketing is one of the fastest-growing techniques in the consumer sphere but has hardly begun to find its feet in B2B. That means the opportunities are enormous for those who can move quickly to establish firm foundations before their competitors see the potential.

Call or contact SEO Houston Pros for more information!

Content Marketing In Houston Is A Great Tool To Use

October 12, 2017 By SEO Houston Pros Leave a Comment

The Benefits Of Utilizing Houston Content Marketing

Content marketing is nothing new, but it is more important now than it has ever been. Remember, content is king and it is usually the cornerstone of all digital marketing strategies and it is one of the best ways to get the most from the internet. In other words, there are many rewards you can reap from content marketing.

With that said, there is no single strategy that works for everyone when it comes to content marketing. If you want to get the most from it, then you have to focus on creating content that is useful, of high-quality and unique, as well as entertaining and interesting to your targeted market. It doesn’t matter whether it’s video content, text content or podcasts, you want to make content shareable and relevant. With that said, read on to find out what exactly determines content is king.

Content Marketing Is Great For SEO In Houston

Houston SEO companies know that quality content writing is a must, and there are two reasons why high-quality content impacts SEO and ranking. One reason is that content that is unique and between 300 to 500 words long and that include internal links to relevant content can boost a site’s organic rank, so does including keywords in a natural way. When a site is ranked high, then it will be exposed to many more consumers who are searching for similar content.

Also, the authority of your brand can improve via a consistent content strategy. It may also help you create a backlink profile. Having a strong backlink profile is important in regards to SEO.

Content Encourages Engagement

Great content encourages users to engage with you, regardless if the content is in the form of a blog post or social media post. If the content is amazing and people love it, then they will comment on it, share it with others or like it. If you want to increase engagement on your content, then you’ll want to make sure your strategy includes posting content on social media channels, and this includes all social media channels you use and not just one or two.This is how you’ll expose your content to as many people as possible.

Generate New Leads And Make More Sales

The better your content, the more awareness you’ll raise for your brand and this will help you generate more leads. Not only will you generate more leads, but you’ll make more sales. High-quality content is described as being content that is not that sales-oriented nor reads like an advertisement. This allows consumers to read and enjoy content without feeling like they are reading a sales pitch.

Content is king and there are many reasons why. If you need help with content, work with one of the few Houston SEO companies that can help. Contact us or call SEO Houston Pros if you want to make the most of your content and SEO.

How To Pro-Actively Respond To Online Reviews In Houston

September 29, 2017 By SEO Houston Pros Leave a Comment

Customer reviews online are playing an ever-increasing role in a company’s ability to build trust with their audience. If you have a business with an online presence you will find that the better your reputation and the more good reviews that you have will increase your bottom line and if you have too many poor reviews it could cost you everything. If you need help, consider getting SEO services Houston, Tx. The most important fact to be aware of is that when a person is satisfied they are less likely to make an effort to post a review but when they’re unsatisfied they are highly motivated to let everyone possible know about it.

To Put Things In Perspective Take A Look At These Statistics

1. Over 90% of all consumers check for and read online reviews.

2. Almost half of those who read a review online formulate an opinion after reading only 1 to 3 of the reviews posted.

3. One of the top factors used by consumers when judging a business is its star ratings.

4. Your search engine ranking is significantly impacted by your online reviews.

5. Most people today will make a search online to check reviews and star ratings before making any buying decision.

6. It’s imperative that you respond to your reviews.

If you’ve managed to get a good amount of reviews online for your business in places such as Foursquare, Yelp, Google and Facebook, then that’s an excellent start. But it’s necessary for you to continue making additional efforts. You need to begin to respond to reviews whether they’re good or bad and you need to learn how to respond to them in a way that encourages others to leave good reviews.

Online Review Management Is Key

Take a look at the video to see our recommendations on how exactly how you should respond to negative and positive reviews and how those responses can have a positive impact on your web presence. If you need help managing your online reputation then you should consider using SEO services Houston, Tx to help improve your business. You can call SEO Houston Pros or contact us for a free consultation to learn how you can control your online reputation.

The Benefits Of SEO First Approach To Your Marketing Strategy In 2017

September 29, 2017 By SEO Houston Pros Leave a Comment

Many marketers are still pursuing a largely outdated and ineffective approach to content marketing. When they should be putting search engine optimization in front while planning a new marketing campaign or writing a blog, they are doing the exact opposite by thinking of SEO right at the end.

The modern SEO approach can help you figure out your targeted audience, the stage of the visitors in their buyer’s journey, the kind of content preferred by most of the audience as well as the information they want. These insights combined together allow you to create a highly effective overall content strategy. Therefore, it is recommended to put SEO right at the beginning of every marketing project in order to get the full benefits of the best SEO marketing in Houston.

Content Should Be Focused on Particular Keywords

The approach of creating your content calendar on the basis of questions asked in the comments, customer service as well as in your office is not effective. Digital users may not be necessarily looking for those particular content ideas. The type of content that needs to be put on your website should be based on the questions that your targeted audience is already asking. The best way to get ideas and inspiration for your content is Google.

An effective content strategy begins with proper keyword research as modern keyword research approach can give you a lot of insights into what your audience is searching for. This approach to content creation allows marketers to quickly identify the needs of their users and brainstorm ideas for content based on the needs of the users which in turn allows them to create the content right the first time. This approach also helps in generating good amount of content ideas to fill up your editorial calendar.

Content Should Be Defined by Keyword Research

Keyword research not only helps you in identifying the type of content users want but it also tells marketers ways to create that content. Marketers can use the search results for targeted keywords to discover important insights into content creation.

Here is a little guide on how keyword research can be used for content creation.

Type of Information

When the search results for the targeted keyword include a lot of basic definitions, information for beginners as well as how-to guides, it means that the intent behind the keyword is general information acquisition.

Defining the Audience

If this search results returned by Google are highly technical or offer extremely detailed information, it’s likely that the content is targeted at individual contributors. If the returned results are high-level thought leadership pieces, it’s likely that it is targeted at executives.

User intent research allows marketers to define their audience and figure out who are searching for a particular keyword. It allows marketers to create personalized content for the audience.

Defining the Stage of the Journey

If the results returned for a keyword is beginner level content, it shows that the searchers are still looking for information and may not have identified the problem that requires a solved. On the other hand, if the results for keywords produce product comparisons or similar content, it suggests that users have identified the problem and are looking to make a purchase in order to solve their problem.

Keyword research performed in this manner allows marketers to expand the ideas in their editorial calendars. The content that is written using this approach will include all the required information and will be targeted at the right audience, and it will cater to searchers at that particular stage in their journey. In simple terms, this approach to keyword research helps in getting the content right the first time instead of discovering these insights once the content has been created.

SERP Analysis Reveals Google’s Ranking Priorities

SERP analysis helps marketers in determining the kind of results preferred by Google’s algorithms. To gain high rankings in the search engine result pages, marketers need to find out the factors that are prioritized for their content, niche, industry and other such things. Without a proper SERP analysis, it’s a waste of their time and effort as these efforts are unlikely to have any positive effect on their business.

First-page search results should be analyzed by marketers in order to build a personalized list of factors that affect rankings in their niche or industry. The top search results should be analyzed for identifying consistencies to figure out the main ranking factors in that particular niche or industry.

It will allow marketers to identify their user’s preferences and create the right kind of content in the right format in order to get high rankings in the search engine result pages.

Contact SEO Houston Pros or call now for more information on how we can jump start your SEO campaign!