1. Demonstrating Authority Through Content

SEO is a tactic that depends on search engines’ willingness to index and catalog a given website. As such, it is necessary for a mortgage-related SEO service provider to heed the guidelines promulgated by Google and other search engines. Google believes that blogs and websites need to strive for top-notch content. Therefore, if a blog is being used as a way to promote your mortgage business and maximize SEO, having truly high-quality content is critical. The key is to offer content that is of real value to the intended audience and do so in a fresh and timely way. There are several ways in which this will result in a larger volume of leads. First, such a strategy is great for SEO techniques such as keyword research, internal linking, revised metadata and the like. Once addressed, these realms will attract the interest of search bots responsible for ranking sites appropriately based on the type of content they include. Furthermore, the content of this nature will develop your reputation as an authoritative voice in the industry, boosting the chances that your content will be shared as well as read. If all goes as planned, lead data can be gleaned in this way.

2. Format Experimentation

It is possible to engage in SEO optimization of a range of content in a multitude of ways. A local SEO Houston specialist in the area of mortgage lending will be able to explain how video content, in particular, can make a real difference when compared to simple text posts or even infographic elements.

3. Localized SEO Efforts

It is certainly true that a large number of mortgage professionals are focused on serving a specific geographic area. Therefore, they will need to attract a legion of local consumers during the lead generation process. Though making inroads with prospects in other areas may be helpful if they plan to relocate to your town, primarily the key will be in attracting potential borrowers in the immediate vicinity. A local SEO Houston service provider for mortgage brokers will offer the insights required for an effective local initiative that helps attract immediately actionable leads. Using localized search terms really is the best way to get in touch with a targeted group of prospects for your loan products. Online searches are increasingly characterized by their inclusion of local terminology. Rather than seeking a “mortgage broker,” a user may seek out “mortgage broker Houston.” The fact of the matter is that embarking on an SEO strategy centered on localized terms is the best way to bring the strongest prospects to the table. You also want to take into account how important reputation management is.

4. Ad Remarketing Methods

More and more mortgage professionals are finding that customized advertising is among the best ways to keep one’s name on the tongues of potential customers. As leads find your site, it is easy to utilize trackers to continue the marketing process with that targeted group. Lots of folks who come to a site remain unprepared to make a final decision but are rather shopping around and learning more. However, to secure their business in the end, it is important to stay on their minds throughout their decision-making process. Remarketing in the mortgage SEO realm is crucial to becoming a home buyer’s go-to contact once they have decided to move ahead.

5. Knowledgeable SEO Guidance For The Mortgage Industry

Savvy assistance with SEO strategies is within reach, as there are highly-skilled optimization professionals standing ready and willing to give you a leg up on the competition. Lead generation is the lifeblood of mortgage brokers, and that is why SEO plays a pivotal part in the success of many. To reap the benefits of these techniques, the aid of a seasoned expert is truly indispensable.

6. Local SEO Houston Services

SEO Houston Pros are the expert consultants that you want to hire if you are a loan officer or a business person looking to get more leads for their business. Through search engine optimization you can get preference on Google or any search engine to rank higher on the first page. This allows potential consumers to see your post first and they are more likely to click on your page than anybody else. The higher you rank on any search engine the more visible you become.

For more information on our local SEO Houston services please inquire by calling us today for more insight. If you would like to take a look at more related articles from SEO Houston Pros please check out our blog.

Houston SEO Experts: A Guide On Writing Quality Content For Your Mortgage Website

June 15, 2018 By SEO Houston Pros Leave a Comment

SEO Houston Experts: Effective Content Writing For Your Mortgage-Focused Websites

When it comes to creating effective content for a mortgage-centered website, the first thing to do is to come up with a discrete issue or subject that you would like to address. If this proves difficult, take some time to think back on common client questions and endeavor to provide a detailed answer in writing. Once the topic has been selected, it is wise to start researching keywords connected to the issue at hand. Houston SEO experts would agree that this is the way to do it:

1. Pick a primary phrase or keyword for your SEO

This ought to be clearly and directly linked to the topic of your content. Use the chosen keyword as part of the article’s title and also within the post’s body. Should you decide to use a phrase instead of a single word, try to put it into a form that would likely be used by someone searching online. For instance, it is more probable that a potential customer would type “home loans in Houston” than “Acme Mortgages in Houston.” It is also possible to utilize long-tail key phrases, examples of which might be “small down payments in Houston” or “loans for first-time buyers in Houston.”

2. Check into competition levels for your chosen keywords or phrases

Make sure to look into the competition status for the keywords you want to use. The greater the competition identified, the lower the probability that your SEO content will secure the high rankings and increased traffic volumes you seek. Rather, go for keywords with a lower degree of competition, but which still have a strong relationship to the topic at hand. Suggestion: Pay-to-use tools do exist for the purpose of making keyword research easier. But, if spending time of researching keywords does not fit into your plan, the in-house team of marketing professionals at LendingHomePage stands ready to produce a customized aggregation of phrases and keywords. Just click to learn how to get started.

3. Select another 2 or 3 secondary level keywords

Also referred to as Latent Semantic Indexing keywords, or “LSI keywords,” secondary terms are those that in some important way related to the primary keyword. Secondary selections are useful in helping search engines grasp the thrust of your content and assign it a proper ranking within the topic area.

Tips for selecting secondary keyword options:

Type the primary keyword into a search engine.
Review the related search results.
Select a few of the phrases that appear which still fit with the original keyword.

Once a primary and a few secondary keywords have been identified, it is time to begin the actual process of drafting the SEO content.

4. Readers should be the top priority, ahead of search engines

Picture yourself chatting with a client in person, whether in the office or somewhere else. You present a professional image but are also conveying a willingness to assist with their needs. Once you have paid close attention to their issues and concerns, you take the reins of the discourse. Is this something you can envision? Can you imagine the response you would have for the prospective client? If so, now is the time to get it in writing. Tackle the specific issue in a focused, clear and straightforward manner.

5. Produce an article that runs between 500 and 2,500 words

While this is not a hard and fast requirement, research has shown that posts of at least 500 words tend to achieve higher rankings than shorter ones. This is likely because such posts include sufficient content to help search engines grasp their meaning. Content can run the gamut in terms of length, but writing too long of a piece will probably not be a common concern. But, feel free to write as many words as you believe are required to convey the desired points, but work to limit yourself to 2,500 words. Suggestion: Should your mortgage-related content start to get close to 2,500 words in length, stop and review it to make sure you are not attempting to explain a topic that is too vast. If you feel you are just getting started at 2,500 words, it may be better to divide the subject into multiple, shorter posts.

6. Utilize the primary keyword often, but not in a forced or heavy-handed way.

Keep in mind that the beauty of SEO posts is the fact that they are produced for actual readers as well as for search engines. Though the keyword or chosen phrase needs to appear in various places within the post, this needs to feel organic. Forcing keywords is never a good idea.

Get in touch with us or call now for more information on getting your SEO started!

The Best SEO Company For Lawyers : How Search Engine Optimization Can Help Your Houston Law Firm Grow Part 2

May 15, 2018 By SEO Houston Pros Leave a Comment

Grow Your Law Firm With The Best SEO Company In Houston Part 2

Schema

The schema is the HTML code that is applied to ensure that the content on your website can be understood by machines. The schema helps search engines filter the different types of content on your website. The legal industry’s schema is different than other industries and ensures that search engines know that the content is related to the legal field or a law firm. The schema should be used for the following content on your law firm’s website:

Attorney names
Attorney biographies
Customer reviews
Email addresses
Physical addresses
Telephone Numbers

Schema accompanies snippets of text and can show up as video thumbnails, site links, etc. Although schemas do not seem exciting, they are when you compare schema results to results that do not use schema. Marking content with a schema can help to increase clickthroughs from search engine results.

Content Based on Types of Legal Work

Google indexes the content on a website in a systematic and methodical way. For best results, ensure that you dedicate a webpage for each area of practice. When a law practice utilizes a systematic way of categorizing information, a visitor will be able to quickly find the content they are looking for on your website.

Content Written by Lawyers for Lawyers

When it comes to creating content for your website, your content must be drafted by legal professionals like other attorneys, JDs or paralegals. Some states have strict rules concerning publishing legal advice on the internet. Attorneys who will be including content should ensure that it is written in-house by a JD or lawyer or outsource it to an agency that offers acceptable resources like SEO Houston Pros.

Local SEO to Maintain Visibility

Lawyers must think local when it comes to SEO, which means you need the BEST Houston SEO company that specializes in Local Search Engine Optimization & that is SEO Houston Pros. Google is moving towards monetizing local searches with ads that compete for top ranking results in Google My Business. Here are some strategies to help ensure a high local search ranking. First, you should join traditional and legal directories. You will also want to claim your Google My Business profile by filling the form out completely and verifying it. You should claim your AVVO profile and Bing Business listing. Make a webpage with location-specific terms. Use link building strategies for attorneys and sign up for Yext to get your website listed on hundreds of local websites. In 2016, Google announced that one of the main things that influenced the rank of a web search was links. However, not all links are created equally. Attorneys must acquire links from sources with relevant information like Laerys.com, NOLO, Justia an AVVO. Having a plethora of high-quality links on your site will help you rank well with your targeted keywords and keyword phrases. Marketing online is essential to lawyers. Hiring a Houston SEO company that specializes in working with attorneys can help you develop a comprehensive SEO plan to ensure first page results.

Get in touch with us or call now for more information on getting your campaign started!

How To Gain Google’s Trust So Youre SEO Houston Company Can Rank Higher

April 6, 2018 By SEO Houston Pros Leave a Comment

How To Use SEO To Prove Your Websites Worth To Google

An Introduction To SEO

Search engine optimization isn’t anything mystical. You may have heard about SEO before and some discussion about the way it works within the Google Algorithm. Basically, it is a repeatable and measurable process that send the search engines signals to demonstrate that your pages are worthy of being displayed in Google’s index.

A complex mathematical formula is basically used by Google. It is referred to an algorithm, and it provides every website with a score and all searches that are done on Google by people in order to determine which website should rank on top for what individuals are searching for. The algorithm can be thought of as a set of empty buckets. When it comes to SEO, your task is filling up more algorithm buckets compared to all of the other websites that you are competing with. You can help to affect the search engine rankings of your website by achieving the highest scores for your website’s quality, authority and being the most trusted store when people are looking for what you have to offer. If you need help with this, you can search for an SEO company Houston to assist you.

Some buckets are given more weight compared to other ones. There are three major buckets you need to thoroughly understand when it comes to search rankings. Those buckets are an authority, trust, and quality. In terms of quality, the thing that Google is attempting to measure when it is trying to determine which websites should rank is those that offer something interesting, unique, or valuable to Google searchers. One example of this is good content. So if you sell t-shirts, and you use the same exact description that all of the other t-shirt sellers use on their sites, then you aren’t providing anything that is unique for the searchers on Google. Although your t-shirts may look cool, you have the same exact content that all of the other sites have. So what you need to offer instead is interesting content that people will enjoy. For example, you can make it possible for people to personalize their shirts. Provide people with valuable information. You can get even more creative than that. Having people take pictures of themselves wearing your t-shirt is one great idea. Get a community created by individuals who love your products. Have a celebrity wear one of your t-shirts and get them to share photos online. Try to do something that is unique or something that is different. If you are able to show Google that your company is unique and interesting then it will start to be reflected in your search engine rankings.

Does Google Trust your Site?

Another very important bucket is trust. You need to be sure that you thoroughly understand this when you are attempting to rank your site in Google’s search results. Google really doesn’t want to display just any old website to their searchers. Instead, they would like to show searchers the best website, and Google needs to know your site is trustworthy in order to show it. Google had indicated that one thing it does is penalize companies or stores or websites that get poor reviews on a consistent basis. So if you have lots of poor reviews, sooner or later Google will stop showing your website within their search results since it doesn’t like showing their searchers those kinds of sites. So prove to the Google algorithm that your website is trustworthy. Find some authoritative websites that will link back to your site. Get industry links, newspaper links, have trusted websites link to your site: happy customers, vendors, business partners – have them link back to your site so that you can demonstrate that you are highly trustworthy and credible.

The final important bucket that you need to be aware of is an authority. Google likes displaying popular websites. If the most popular of all t-shirt websites can be shown to individuals searching for t-shirts online to buy, then that is the website that Google wants to show to its searchers. You need to convince Google by sending them signals that your website is the most popular one die the type of t-shirts you are selling. Build a strong fan base. Get a social network built. Have people link to your site, have people share pages from your website on their social networks. Get as many people as you can to show photos of themselves using or wearing your products, get them to leave testimonials and make connections with them. Get a fan base created and ga e they rally behind you to talk about your company and link to your site. Prove to Google how authoritative and trustworthy you are.

If you really think about it, SEO is simply the process if providing the search engines with proof that your website is the best, the most interesting and unique site, the most trusted, the most authoritative, that their customer – the search – can be offered. Do everything that you can to get customers to talk about your products and your company, and produce lots of great content, get links. If you do all of that Google will have more confidence that your website provides the best result that can be offered to their searchers, and your website will start to rank on Google’s first page.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

Let Our Team Handle Your Online Marketing On Every Outlet

July 5, 2017 By SEO Houston Pros Leave a Comment

Marketing Automation Is Thriving And Growing But Often Misunderstood

Many people have the misconception in 2017 that marketing automation is declining when in fact, it’s a growing trend for businesses and will continue to be so going forward. The biggest issue with marketing concepts is the misunderstandings related to automation and how to use it effectively. If you have been using marketing automation or you are thinking about using it, you want to be aware of the ways in which it is often misunderstood. This is where a Search Engine Optimization Company Houston can help.

1. Only Marketers Use Marketing Automation

The fact is that marketing automation gets its best results when sales and marketing are used together as a tool. List building along with email marketing and nurturing those leads account for only half of what’s possible. The results that can come from the sales department using these tools to analyze prospective customers along with sending them messages that are specifically personalized to their behavior and with designing sales campaigns that are based on the information gathered are just some of the possibilities.

2. It’s Too Complicated

Many people get overwhelmed when they first see an automation process. But it’s not as difficult as it might first seem if you simply get some quality training and guidance when first learning the software. Anyone needing help can call on a Search Engine Optimization company Houston. Everything is customizable, from workflow options to email automation and even contacting leads. With a little practice, it’ll be simple.

3. Marketing Automation Is Just Another Name For Email Marketing

At first glance, they may appear to be the same but there is a considerable difference. The reason why so many people have this misconception is simply that it’s the only part of automation that they’re familiar with. The fact is, however, there are many moving parts that make this type of tool a substantial powerhouse that goes beyond just email marketing. Obviously, using email is an essential ingredient but there are other aspects such as tracking the behavior of your leads which allows you to personalize the emails by defining exactly who they are.

4. Is Marketing Automation Spam?

In no way is it spam and in fact, it is highly personalized email marketing. Tracking the behavior of leads allows you to see the best way to contact them and interact with them on your website. Some of these interactions can include the type of page that’s being viewed along with the time of day and even the date that they view it. For some of your leads, you will have information from forms that they filled out and from links that they clicked or videos that they watched.

All of that information can be used collectively to better understand your leads and make a very personal email campaign and workflow. You will get their attention because of the highly personalized messages in the email. It will resonate with them and they will begin to build trust in your company which increases the opportunities to change the lead into a customer.

Don’t Delay, Begin Your Marketing Automation Now!

Are you ready to grow your business using this powerful tool? If so, call or contact the SEO Houston Pros right now. Our team of dedicated staff will help with each step of the process. You get the platform setup along with email templates and the workflow process. Our business is to help your business thrive!

SEO Houston Pros Keeps You Up-To-Date With Content Strategies

July 5, 2017 By SEO Houston Pros Leave a Comment

Staying Current in Houston, Texas With Content Strategy

In this digital day and age, it is crucial to have a well-planned content strategy in place. All day everyday consumers use the internet for research as well as purchases. If they happen to need what it is you offer, you want them to be able to easily find you. You want a professional and well-planned digital strategy that is always kept up-to-date.

Your Content Strategy Doing Its Job

Life nowadays goes faster than any other era in history. Everything is always improving and changing or disappearing. So that you and your content are found when consumers search, you must keep your content up-to-date. Keep the following tips and pointers in mind when managing your content:

SEO Is A Moving Target

Google is always making small tweaks to its algorithm, on a yearly basis over 500 are made. If your SEO campaign is not frequently reviewed and updated, you will most certainly fall behind. Over time, browsing habits also evolve and when a consumer searches for what you offer, they may not be able to find you. It is critical that you perform a quarterly review of the effectiveness of your SEO campaign. This will allow you to make any changes needed so that you stay in front of your target audience as often as is possible.

Changes In Your Industry and Company

You also want to reflect changes which could affect your customers in your content. Perhaps there will be small changes to your products or services, maybe some company news that from time to time will need to be updated. At times, changes that occur in your industry itself could impact the content on your sites as well. Running into information that is incorrect or out-of-date can cause customers to look elsewhere, and at times never return. It is also good to periodically refresh your content and looks so that it doesn’t become outdated.

Creation of a Company Blog

Does your company have a blog? This is a key component to brand management and inbound marketing. Your blog is where you have the chance to engage outside of your business with your target audience. On your blog, you can educate, entertain, capture interest, and even add value. Basically, you are able to establish yourself as an authority and engage in conversation which builds relationships. Being as this is dynamic, it is important to regularly post content. How regularly? Well, there are few things that this depends on such as your resources, business, and your target audience.

Catch Them On Social Media

It is undeniable how often people use social media. Another opportunity for communicating professionally with your target audience is through social media marketing, even if it is casual. It is another great way of building relationships. A steady social media campaign opens doors like nothing else can. Simply imagine the amount of free publicity that your posts being shared with friends and family members of your clients will provide. Now if you are wondering how often you should post on social media, once again it depends on your resources, business and target audience.

It Can Be Challenging To Keep Current

From business changes to SEO, social media and blogs, it can be challenging for you keep your content current. It takes resources, time and energy. However, if it is done right, your ROI will be unmatched. You may already be so occupied with your business that thinking about it is overwhelming. SEO Houston Pros is your choice for a Houston Internet marketing company. We are a local digital marketing firm whose specialty is content management and inbound marketing. Call us today and we can help you analyze your needs for content management as well as create a marketing strategy for your business in Houston.

Making Your Mark With Internet Marketing in Houston

June 27, 2017 By SEO Houston Pros Leave a Comment

A Powerful Tool For Brand Awareness

It might feel like an elusive goal to build brand awareness. To keep your Houston business running smoothly you have so much work and very limited time. You might be wondering about the best use of your marketing budget. Here are 7 important tips on the impact of a company blog on your brand.

Here are 7 important tips on the impact of a company blog on your brand.

7 Ways Your Blog Builds Brand Awareness

A company blog is an incredibly powerful tool to help you build your brand. Your company website helps establish your web identity while a blog is responsible for drawing people to you. It is your direct channel of communication with your clients. An opportunity for enduring opportunity. Consider the 7 benefits below of a company blog for your brand:

1. Increasing Website Traffic

The content on your website probably does not change all too often. Chances are that you just have a handful of pages that stay constant over extended periods. This makes sense. Web design is important but you need to think about this: each blog post is a new page for the search engines to pick up. It is another hook in the water for fish to find you. Quality content posted frequently will continue driving traffic to your website.

2. Lead Generation

Blogs are typically not places to sell products. They are a great platform for connecting with clients. However, if you add a call-to-action, each blog post provides a great opportunity for lead generation. Especially if you provide value and high-quality content on topics that your target audience would be interested in. The role of the call-to-action is to prompt the reader to engage with your brand in one way or another. It could be a webinar, free eBook, or just a “Contact Us for additional information.” The call-to-action on your blog will help generate more leads for the sales team.

3. Establishing Your Authority

Consistent valuable content is what distinguishes you as an authority to your clients and in your industry. The more valuable the content, the more it will enhance your authority. Think of the blog as a platform for answering common questions your target audience and clients will love. If you generate valuable content consistently over time you will establish yourself as an authority in your field. Your clients will be coming to you.

4. Supporting Various Social Media Initiatives

Frequent quality content is the key to a successful social media marketing strategy. You can draw from other sources but a blog will provide a steady flow of content to share. Each blog post you share on social media will point readers back to you and not just them but also everyone that they share it with too. It is an opportunity that you would not like to miss.

5. Connecting with Customers

A blog can be considered a way to add a human touch to the business. You can use it to touch people’s hearts, make them laugh, and even engage their minds. You can address the issues that your clients are concerned about. You can use it to give clients an inside look into your company values and culture. A blog can give your company a voice and personality and will make you more approachable.

6. Building Long-Term Relationships with the Community and Clients

Your clients will appreciate the content that you provide over time and will start looking to you as a leader in your community. You will facilitate ongoing conversations and the clients will participate if you offer them the chance. Pay attention to comments to your posts and respond to them. Make an effort to know your clients and allow your brand to connect with the target audience.

7. Gaining Insight Into the Target Audience

Blog analytics can provide valuable insight into the interests of the target audience. You can note popular topics, track readers, keeping an eye on comments and shares, and recording click-throughs. You can use the data to find out what makes the target audience tick and will guide future marketing decisions and blog topics.

A Word of Caution

You might be tempted to use blog posts as written commercials but you shouldn’t do it. The goal is for the target audience to decide to read the content you provide. You can be sure that they are not interested in reading sales material. Provide them with valuable content, which is interesting, funny, or heart-warming and they will keep coming for more.

One Blog at a Time

Brand awareness is a critical part of a long-term Houston internet marketing strategy. A blog is one of the best tools available to you when it comes to building brand awareness. Do not miss this opportunity for connecting with the target audience. Consider starting a blog. We are your resource for digital marketing, branding, and generating high-quality content. If you would like to learn more about digital marketing or to get started with your business blog, contact us.

SEO Houston Pros Provides Expert Social Media Marketing

June 20, 2017 By SEO Houston Pros Leave a Comment

Expert Social Media Marketing Advice: Learn Good Pointers

After formulating an SEO strategy to dominate your market, it will then come to sharing and/or linking content on your social media platforms and accounts, then there are a number of guidelines to follow, as well as a few things not to do. When you have created your own social content, it could be an on-site article or blog post, an article from another site, a podcast, or even a produced video. It might just be content that you are sharing with someone else. Anything that’s interesting or of value to others needs to be shared and also linked through the right channels. Here are a few pointers that you can use freely for optimizing your social media content.

If you think you might need further assistance on this matter, then also check out our search engine marketing Houston services website. We can help you out with things like increasing your social media and search engine conversions both with great content, including video production and marketing.

What You Should Do When Linking Social Content

As a general rule of thumb, it’s good to start with Facebook when posting any of your content. This is the biggest social media platform of all, and estimated one-quarter of all Internet traffic goes through links that are on Facebook.

When you do create your own social content, make sure it is linked directly to a web page hosting it, often your company site or business blog.

There’s a pair of ways to accomplish this, as you either get to include the website you are targeting with your Facebook post, or you can just include the Facebook post itself on your actual website using Google Analytics and Facebook SDK Embed tools. That works, interestingly enough, by tracking pixels for every website from Google Analytics and your social sites.

That content also needs to be linked to any indirect pages too. Indirect pages are any Web pages with content that is similar, but not actually your personal page. That means that if you are posting anything important on social media regarding your company, be it an article, video, or press release, then you are able to share your own social link from other sites that have news about your business or industry. That includes your own website, blogs, and even other Facebook pages.

Next, just make sure that your own direct website is linked to any indirect pages, and that part is finished. Do this simply by incorporating your website links where your content originates in the post you share. It’s easier than it looks.

Next, you move into both the middle and bottom sections of the above graphic. The middle section is easy enough, since you should always, always, always duplicate all your content on other sites with social networking. That means that if you post something to a Facebook page you have, it should also get posted on any other social media site that is possible, be it Twitter, LinkedIn, YouTube, or Pinterest. If your social platforms are linked, as they should be, this process can be automated. If your various social platforms aren’t linked currently, please click here to learn how you can accomplish this.

The bottom section of your graphic is to be used when sharing any content that you are not the actual or original author of. For instance, if a news reporter writes any news story regarding your company’s new store opening, product, or service, then that reporter should be listed as the “author.” Include their social media sites if it’s not already there, as it’s easiest and best to just do a direct social share straight from their own social media profiles.

Finally, if you any content you get and share come from an original website, then a link back to it needs to be included with any other links that might be relevant based on the content or circumstances in question.

What You Shouldn’t Do With Social Media Content Posting

When you are posting various content on your social media sites, always make sure that you incorporate links back to your website, the other social media platforms you’re on, or even both. You should never just post something trivial regarding your business and then put your feet up waiting for conversions.

How Crucial Content Really Is for SEO Marketing

May 30, 2017 By SEO Houston Pros Leave a Comment

Content Management: An Essential SEO Strategy

For an SEO campaign that is successful, there are many pieces that must work together, social media and blog posts, and your target audience are just a few of them. When all’s said and done however, it is really about your content. Is your content telling a story in a way that will cause your target audience to read it? Is it compelling, engaging, and does it keep the attention of the reader? Even when it is, it is something that has to continue happening over and over again, month after month and year after year. The best way in which this crucial challenge is met is through monthly content management.

A Case for Content Management that is Compelling

There are many components that have to work together, they must shift and morph together as needed in order for SEO to be successful. You cannot afford to have an unfocused approach or to leave it to luck. If this is done properly, your brand name will continue reaping the benefits. When it comes to successful content management, consider the guide below:

A Website Cannot Be Static

In life things can rapidly change, things can change even faster in the cyber world. Search habits are not a constant, they evolve over time. If you have a website that is static and built off of the keyword research you did yesterday, eventually search engines will stop seeing you. Not only is it critical to make sure that you optimize your website today, but that is continues to be optimized using the latest SEO strategies and keyword research.

New Content is Crucial

Your website will periodically be updated as new SEO strategies evolve and keywords change. That being said, search engines like seeing new content being generated consistently and frequently, the best way that this is accomplished is by creating as well as maintaining a company blog. The key here is to post articles that are original and engaging, the kind that your target audience wants to read, these must be posted often.

Become a Part of the Conversation

Nowadays everyone is on social media and all they do is talk, and talk, and talk. Are you what they are talking about? Social media marketing can be viewed as an open door to a fun backyard barbecue you can enjoy with your target audience. What people want is to be entertained, they want to be in the know about what’s happening, and they want information on what interests them. If you do this, they will share your posts. If you do it consistently they will help you build your brand awareness.

Target Your Audience

I cannot stress enough how important it is to tailor all of your content to your target audience. People only watch and read what they want to. If you capture their attention and they find value, not only will they read it, they will also share it. This is crucial for your social media and blog strategy. Another strategy for targeting an even narrower audience is with the use of a digital newsletter. In it you can company news, blog posts, events, and more. If is an opportunity to provide your subscribers with a taste of the culture of your company.

Write Some Books

What I mean is e-books. An e-book provides a great opportunity for you to focus on a certain aspect of your company. With the use of text and images, you are able to inform your target audience of the value you can provide them with. As you take this on, keep the latest SEO strategies in mind and you will also enhance your SEO campaign with your e-book.

Spread Your Reach

Although the foundation of your digital marketing strategy is organic optimization, it should not be all of it. It is also important that you broaden your reach with the use of paid advertising on the web´s largest search engine; Google. As with anything you invest into marketing, you want to make sure to really get the most out of your Ad words campaigns.

Measure Your Results

It is important to measure your results, this way you will know when to make more changes. You want to monitor as well as review the performance of every aspect of your SEO strategy. A successful SEO campaign needs consistent attention as well as adjustment. What this means is that you must have a digital marketing campaign that is focused yet flexible. You are given direction by tracking and analysis and it also allows you to know when it is time to make changes.

Time and Attention are Required

This may all sound well and good, however you do not have the time to take it on. It is however crucial to your brand and continued growth. This is why hiring the best SEO Houston digital marketing firm that specializes in is content management may be the best option for you. They will handle your digital marketing campaign allowing you to do what you do best: grow your business.

Content Keeps Them Coming Back for More

Consumers today are able to choose what they view and when they view it. Being as you do not have a captive audience, you must find a way to use your content to capture them. This means that you must have content that is engaging, well-written, and relevant to your own target audience. For it to be effective, it must also be consistently generated. A content strategy that is well designed will combine all components for the purpose of enhancing the brand. Your key to digital marketing success is monthly content management. For further information on the best SEO strategies and content management, contact us today!

The Perks of Knowing SEO Tactics in the Houston Market

May 30, 2017 By SEO Houston Pros Leave a Comment

When It Comes To Web Marketing Houston, Businesses Can Benefit From These Tips

If you have a business in Houston, you may be wondering how you can get more people through your door. Why do some businesses succeed while others fail? In a word — marketing.

Marketing your products or services to people in the Houston area isn’t as complex as it might sound. As long as you are willing to evaluate your current marketing strategy and modify it so that it works better, you should be able to succeed.

The tips below will give you some great starting points that you can use to develop a successful marketing strategy for your business.

Know Your Audience

If you want to be able to effectively market to people, you first need to understand them. This doesn’t just mean understanding them from a statistical standpoint. Instead, it means understanding who they are as people. What are their wants and needs? What do they lay awake thinking about at night? Do they browse and purchase similar products or services via social media? Once you understand your customers, you can then begin developing a strategy to help you reach your goals. Be sure to clearly define your goals before you begin so that you have a solid, measurable target to shoot for.

Familiarize Yourself with the Buying Process Your Customers Go Through

Really understand the various steps that people go through when deciding whether or not to make a purchase. From the very beginning of the buying cycle all the way through to the time that they give you their credit card information, you should have a thorough understanding of each of the steps that are involved.

As you begin to get a better idea of the entire buying process, you can find ways to maximize it through marketing. By determining which sales funnels result in the greatest amount of profit, you can tweak your marketing strategy to boost the amount of money that your business makes.

Work with a Trained Staff

One of the biggest mistakes that entrepreneurs make is trying to do everything themselves. As it turns out, however, this almost always backfires. Rather than taking on too many projects, you should employ knowledgeable people who can help you develop an effective marketing strategy for your business. They should be involved in the process from the beginning so that they can provide their input on the overall strategy.

When looking for people to fill these types of roles, you should look for employees who are excellent at writing. They should also be familiar with all aspects of web design including graphic design. In addition, they should have experience managing social media accounts, email marketing lists, pay-per-click marketing campaigns, and other marketing tools.

Make Sure Your Website Is Up To Snuff

No matter what kind of business you have, a well-designed website is a must. You need to make sure that your site looks professional and that it works as well on mobile devices as it does on desktop computers. Give it an honest look to find areas where you may be able to improve.

Install a tracking code on your pages that can help you see where your visitors are going when they land on your site. Evaluate which of your content is the most popular. This can help guide you as you decide which direction you want to take your site. Comparing your website to those of your competitors can also be a good way to determine how well you are doing.

Take Advantage of Automated Tools

Today’s software programs and marketing tools make it easier than ever to stay on top of tasks such as email marketing. Instead of having to manually deal with every part of the process, much of the work can be automated when you use these tools.

Not only will this free up your time to work on other things but it will also allow you to reach a larger audience. You can grow your mailing list as big as you want without having to worry about adding to your workload. The more automation you can incorporate into your marketing plan, the more freedom you will have to focus on other aspects of your business.

Put the Needs of Your Audience First

Your ultimate goal should be to meet or exceed the expectations of your customers. When they land on your website, they should be able to find everything that they need quickly and easily.

All of the content that you create should be exceptionally high in quality and should benefit your visitors. Don’t forget to think about the types of keywords that your audience may be using to search for your products or services. Incorporating these keywords into your content can not only make it easier for people to find but can also help it resonate better.

Don’t hesitate to provide many different types of content on your site. By using articles, e-books, videos, or informational graphics, you can connect with as many people as possible. Diversifying the content on your site allows you to reach many different audiences.

These are some of the best strategies for web marketing Houston businesses can use to beat out their competition. If you are ready to take your business to the next level, you should begin implementing some of these ideas today. Before you know it, you can start growing your customer base and increasing your profits as a result.

SEO Houston Pros is Houston’s #1 Search Engine Optimization provider. We encourage any and all new business owners to contact us or call us today at 832-230-4495 with questions regarding the building of a new website for your business, any aspect of SEO and its benefits to your business’ online exposure. Or for the existing business owner, a review on your current website by visiting and completing our Discovery Page. We look forward to answering any of the questions that you may have!