Does Your Houston SEO Content Go To Your Site Or Somewhere Else

January 28, 2019 By SEO Houston Pros Leave a Comment

Where Does Your Content Belong – Your Site or Others? (Part 2)

Cons:

The first con is that you’re driving traffic towards somebody else’s site thanks to your content. For that matter, your reputation might wind up being influenced by the reputation that the hosting site has. Also, that hosting site might shut down, and your content can get pulled at any given moment.

The following are a handful of pros and cons to consider if you choose to keep your content at home on your very own site:

Pros:

To start with, your site will enjoy traffic without having to have a middleman involved. You’ll also be in total control over your content. Any link building you do for your content will only help your site, rather than someone else’s. Also, you are boosting the authority status and level of your site.

Cons:

If you get penalized by any means, then your chances of getting traffic after the penalty will go down. If your site doesn’t get decent traffic or rank very well, then your content might not generate much ROI for you. Based on your site’s demographics, your audience might not be as diverse as you would like. If your site isn’t popular, then you might be losing the chance to draw in links.

Kinds Of Content And Where They Usually Go

There are three primary kinds of common content. Each one has a particular place where it is best put as well as reasons why.

Evergreen Content That Gets Updated: This is the kind of content that typically should stay on your site unless it gets no traffic at all. It’s just a lot easier to stay in control of updates. I personally like how evergreen content can draw in some really great links, so I’d just as soon have those pointed at my own site and not someone else’s since not all backlinks are the same. For instance, if I set up a site that sells vintage record players, and I put together a how-to guide that goes over setting those up, using them, and even doing basic maintenance and repairs, with text content in step-by-step format with videos to boot, that’s not something I’d want on someone else’s site. That’s premium content I want staying ‘home’.

One-Time Pieces: If you’re able to find a place that’s really relevant for a one-time piece, I’d suggest putting it there rather than your own site. For instance, if you write content about great WordPress plug-ins, find a site about WordPress blogs or even web design, especially if you don’t have a site that’s about these topics.

Resource Lists: Try to keep the main lists on your own site, where it’s a lot easier to update things. What you can do for other sites is contribute portions of that list or just slightly different lists. For instance, if you have a list of the best free WordPress plug-ins, keep that on your own web design site if you have one, but do a related list like the “Top 5 Premium WordPress Plug-Ins of 2019” for a different site.

Never neglect social platforms. You can generate lots of good traffic at sites like Medium and LinkedIn. Tweet out news and tips through Twitter, and engage people directly on Facebook. All these platforms help you get traffic as well as feedback, thanks to any comments posted about your content.

Content isn’t just about articles anymore. You can do survey results, slide decks, case studies, podcasts, podcast transcripts, infographics, and a lot more. Keep things mixed up, since all content can bring in great traffic, and that’s what’s most essential when it’s all said and done.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the first article in this series.

Does Your Houston SEO Content Go To Your Site Or Somewhere Else

January 25, 2019 By SEO Houston Pros Leave a Comment

Where Does Your Content Belong – Your Site or Others? (Part 1)

In the past few weeks, I’ve participated in an informative dialogue with some other pros in the search engine optimization (SEO) game. The subject under debate has been the proper place for your site’s promotional content. Does it belong on your own site, or should you send it out into the wilds of the internet?

Is the answer immediately obvious to you? It was to a lot of my colleagues. By a slight majority, I think, the most popular opinion on this subject is that your best content belongs on your own site.

But the dissenting voices in our dialogue raised a lot of excellent points. There are some surprisingly strong arguments in favor of producing premium content for sites other than your own. Webmasters who are operating on a shoestring, without the funds available for a full-time writing staff, like the idea of soliciting guest bloggers. And to match them, a lot of hungry bloggers are looking to publicize themselves and score some quality links by writing for sites owned by other people. Some webmasters look for seasoned writers to contribute content so that their site gets a little credibility boost.

In point of fact, I myself tend to come down on the “send your content out into the world” side of the fence. It’s not that I don’t see the value of posting great content to your own site – that’s really not arguable. But I like the idea of all the extra benefits my content can unlock when I place it on other sites. It scares me more traffic and creates new leads that I might be able to turn into clients.

I’m thoroughly comfortable with placing my content on someone else’s site. I’m an advocate for this strategy for the best possible reason: It works for me.

My Search Engine Land column generates a steady supply of leads on its own. It also gets me a fair amount of online exposure, interviews, roundups, and guest posts.

To tell the honest truth, my rankings have fallen off considerably from where they used to be. Want to know the surprising thing? I haven’t had a corresponding dip in inbound traffic. Admittedly, my traffic is a lot more up-and-down. I get a lot more attention when I publish and a lot less when I haven’t. The average is about the same, though. And the flow of leads has done more than hold steady; I’m actually getting more than I used to.

This is a big advantage worth considering: The way I publish content now, I’d still be generating traffic and leads even if my site went “poof.” The amount would probably fall off, though. Right now I still get 30 percent of my traffic via organic search results. Referrals come in third.

What’s my takeaway from the numbers: My own site is still the place to publish my very best content. I’m willing to send good stuff off to someone else, but I remain selfish with the content I’ve really sweated bullets over.

Offsite Content Placement: The Pros And Cons

When we leave the hypotheticals and talk about where YOU should be publishing, I advise you to use your current traffic numbers as your foremost guidepost. If referrals are paying big dividends, you should consider moving more of your content offsite. If organic search is still your bread and butter, your site deserves the lion’s share of your attention.

Let’s break down the advantages and drawbacks of placing content on other sites:

Pros

Exposure to a different audience unlocks the potential for new leads.
Spreading your expertise around gains you authority in a wider community.
Getting your content into newsletters and roundups broadens your reach even further.
The more you publish offsite, the better-protected you are against a catastrophic failure of your own site.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article in this series.

Houston SEO Experts Prioritize Based On Impact

January 23, 2019 By SEO Houston Pros Leave a Comment

Ways To Prioritize SEO Tasks By Impact SHP P2

In many ways, SEOs often rely on different departments in order to become successful. We need to become aware of resources that are available, followed by adjusting when necessary.

Aligning Recommendations With Business Goals

It may seem obvious to match up with your business goals, yet it is important that you drive results which will have an impact on your overall organization. Are you achieving this yet? Or are the recommendations you use just focused on improving revenue and organic traffic.

I need to be honest. I was once 100% guilty when it came to offering recommendations to help an SEO program that did not align necessarily with the goals of the organization. This is one of those traps that you can easily fall into.

Look at Client B that we mentioned above. In the initial stages of a program, we first identified our main keyword set and the content types we needed in order to improve and drive visibility. Everyone involved agreed until such stage that we started to build the content.

Everyone understood that they needed the content, yet many felt it didn’t really match up with their current strategy and existing campaigns.

From here the 3 blog posts just sat with more content that went unpublished, until a couple of months down the line.

We began asking them more questions and becoming more integrated with their demand-gen calendar. It was discovered that the 3 blog posts that went unpublished matched up perfectly with their next upcoming campaign.

It was something very easy to overlook. This content matched up to the SEO program, but it was not the ideal fit at the time when they needed it.

You need to ensure you understand the team’s objectives that are responsible for SEO along with objectives of supporting teams along with the overall business.

Avoid Jumping At The Latest Thing

A few weeks back I provided a presentation that involved the common SEO mistakes that people make. One mistake included overacting to Google along with its many changes and updates.

I really get it. When Google starts to alert you that you need to make your site secure or it will start to warn users, its time to pay attention. Yet when Google is telling you to make the site secure, but then it is unable to determine a way to differentiate between non-secured and secured versions, it can become very frustrating.

Do you remember Google Plus? Authorship? Or even the 300-character meta descriptions?

We need to make sure what we are recommending is making sense for businesses. We cannot provide a recommendation just because Google is telling us to.

Now I am in no way saying your website should not be secure or that it shouldn’t be mobile-friendly and fast. But I am suggesting that your current mobile traffic may be insignificant, which means you should not be spending 90% of your valuable time focusing on mobile strategies.

Below is another classic example:

When AMP (Accelerated Mobile Pages) launched, it appeared like it was something easy to do. It was definitely built for the publishers, but it was Yoast that made it easy, and for this reason, it soon formed a portion of our technical standard recs. Yet what about people that are not on WordPress? And the ones with custom CMS ( Content Management System) that need to hire developers in order to build-out AMP functionality. Was it really worth it?

In fact, it wasn’t. The webmaster in this particular case did not publish a lot of fresh and new content, and the overall numbers in mobile traffic were somewhat small. An, even more, telltale sign, was the mobile search-results linked to the core terms did not contain the AMP results.

In this particular case, Google said “Jump” when there wasn’t any reason to jump.

Final Thoughts

To put it simply, success should be regarded as a type of moving target, where the world we live in today is constantly saying ” What have you done for me lately?” Programs have the ability to change over a year and in some cases even in 6 months. As SEOs, we should continuously measure, adjust and keep our strategies aligned with changing landscapes.

Keep in mind that even though you would like to make sure everything is fixed, this is not always a possibility. Assist your teams to become successful in the way of prioritizing tasks and helping them to gain an understanding on what will have a direct impact along with offering recommendations which are built on the objectives of the business.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the first article in this series.

Houston SEO Experts Prioritize Based On Impact

January 11, 2019 By SEO Houston Pros Leave a Comment

Prioritizing SEO Tasks Based On Impact Pt1

How can you really know if the content and SEO changes that you are making to your website will actually benefit it? In this article, we will be looking at various ways that your resources can be prioritized so that your bottom line is impacted and your business objectives are supported.

“What needs to be done to optimize our website?”

Every search engine optimization (SEO) expert is faced with this question, but unfortunately, there is no easy answer to it. After all, there has never been a website that only needs one single thing.

That is the problem with search engine optimization. It is comprised of numerous things so that when you are faced with that all-important question of what needs to be done, we tend to provide too many recommendations. Most teams, unfortunately, are not equipped with the necessary knowledge or resources for handling them and end up getting very little or nothing is done, instead of everything that needs to be completed.

So how can we guarantee that the necessary changes are being made by our teams in order to drive a successful outcome?

Throughout my career, I have faced this challenging time and time again, and fortunately, I have learned a couple of different ways to handle this. So let’s take a look at some of them.

Prioritize According To Impact

There are only so many hours in the day, meaning that you often can’t get everything done. So, if there are only one to two things that we can get to on our list, then we need to make sure we select the recommendations that will have the greatest impact on the overall website.

For example, let’s examine the technical SEO audit. With a technical audit, some of the things that we may recommend include image compression, heading tags, redirect updates, canonicalization, and 15 other different things. If a development team is bogged down already with their regular daily tasks, it won’t be able to fit all of these things in.

In order to ensure that something gets done, we need to look at what is actually holding the website back. Title tags might not appear to be the world’s highest priority, but if your website doesn’t have them, then just making that change could lead to some fairly significant improvements for your site.

When recommendations are being made, teams need to understand where they need to begin and what things can wait until later. Not everything will be a top priority.

Prioritize according to resources

When it comes to resource the exact same thing applies.

We recommended last year that a client transition their website over to HTTPS from HTTP. They were excited and completely on board, but then we realized the client didn’t have anybody for managing this process.

It is no small task to move a website to HTTPs. Errors can be made, it may be a difficult process, and several times now I have seen it result in the loss of significant amounts of organic traffic (thanks a lot, Google). We were unable to take on that risk. For nearly a year we held onto the recommendation until the right personnel was in place to guarantee a smooth transition. Now everything has been switched over properly, and the website is enjoying a nice increase in traffic.

Here is another example to look at. Other clients of ours needed help with writing content. However, they didn’t have anybody to approve, edit or manage the process, which would result in a backlog of blog posts that went unpublished. Unpublished blog posts help absolutely no one.

We decided instead to switch over to blog refreshes. What we did is identified some older blog posts that could use an update and began updating the content. It wasn’t necessary to have an extensive review for this, and we were able to implement these changes. It resulted in an increase in blog traffic, and improvements were made without having to have any new content.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article in this series.

Houston Seo Experts On Link Building

December 20, 2018 By SEO Houston Pros Leave a Comment

Link Building and Houston SEO: What You Need to Know

There have been many changes in strategies in the world of search engine optimization, but there is one constant that has remained, and this is the importance of high-quality link building on search engine rankings and increasing brand recognition. If you run a small business or even a startup, you will need to have a Houston SEO campaign that includes inbound link building;

What is it?

In simple terms, inbound links are those links that are placed on external websites and they link back to your website. This can link to a specific page or a blog post.
It is one of the factors used in ranking, and this is why search engines will look at the inbound links of your website. It will use this information to determine how you are going to rank. But is not where they stop. They will go ahead and do an evaluation of the relevance and authority of the website linking to yours. Is the external website authoritative? Is the website trustworthy? Is it relevant in the industry it is in? In short, the website that you are using to link to yours must be of high-quality before it can have any impact on your Houston SEO.

What Are the Benefits?

What can you expect when you have effectively used inbound link building as part of the campaign?
Some of the benefits you can expect to get include:
Brand visibility: The brand name of the company will be used and this will help in improving your brand visibility.
Improve rankings: Links from external sites will help in boosting the domain authority of your website, and this will lead to improved rankings.
Long-term value: The impact it will have strengthens with time, and this means you can see the benefits for a long time to come.

Facts on Inbound Link Building

There is no doubt of the role played by inbound link building in your SEO plan. But this area can be a little confusing. It is not like the other SEO concepts such as picking specific keywords and publishing informative content, it is not a straightforward process.
Another fact that tends to confuse many people is that it will take some time before you see results. Even businesses using some of the best SEO link building strategies are not able to get immediate results. Inbound links will help in providing tremendous benefits both in building the domain authority of your website and improvement in rankings. Linking will be the backbone of your SEO plan.

Inbound Link Building Solutions With Houston SEO Experts

The volume of links you are able to get from an authoritative site will have a direct impact on your rankings. Give us a call because we are an experienced Houston SEO company ready to help you out with your campaign.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Houston SEO Service On Voice Searching & SEO

December 20, 2018 By SEO Houston Pros Leave a Comment

Voice Search and SEO: What You Need to Know

Voice-activated search was once thought as being a joke, but the growth it has been having in the recent months has proved otherwise. There are many experts who were surprised by this increase, and this has shown that voice search is not something that can be overlooked when it comes to Houston SEO strategies and web design.
Why has it become popular?

Users loved voice assistant when they first came out, but most of the results were a hit and miss thing. There were very few responses that were making sense. AI technology has become even more sophisticated, and this has led to improved accuracy. Google report showed that the accuracy of voice recognition had grown to 95 percent by 2017.

Many players in the industry such as Microsoft’s Cortana, Amazon Alexa, and Google assistant started to release them because of the increased accuracy. Many mobile devices started coming with inbuilt voice activation, which added to the numbers.

What does it mean for SEO?

It is common for people to use it for things such as making calls, but it has started to be used by many people to search for things. What does the growth of voice search mean for Houston marketing strategy?

There was a recent survey done which showed that asking for directions was the most common voice request both in adults and teens. Some other information high on the list includes the location and store hours.

It also showed an increase in voice recognition searches for inquiries related to business, like customer support, sales and deals, and upcoming events. It is important to think about voice during your Houston SEO and web design plan.

What makes it Different?

Google has continued to do improvements on their algorithm so as to get rid of non-relevant results and filter out any spam. They have guidelines and penalties that ensure that the most accurate results are displayed. The area of voice search is still in its infancy, so it is not the same because the refined processes aren’t there yet.

People tend to use voice search in a different way than they would do text. With voice, people are more likely to use short questions and phrase inquires. You will need to use a different approach when optimizing for voice.

Why is Now the Best Time for Voice SEO?

Experts believe there will come a time when voice will overtake text. Time will tell, but the number of people using voice has been increasing fast. Many mobile phones are coming with voice assistants, and this has lead voice assistants to reach 420 million. Voice search should be part and parcel of any Houston SEO and web design.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Digital Marketing Tips From Houston’s Best SEO

December 20, 2018 By SEO Houston Pros Leave a Comment

Tips For Coming Up With An Effective Digital Marketing Plan

It is easy to talk about how important it is to develop a digital marketing strategy. Actually sitting down and figuring out how to reach your desired audience online, however, is a lot more complicated.

Most business owners have a lot of questions when it comes to digital marketing. Fortunately, this is the perfect time to start educating yourself about how to market your business online. Many industries are experiencing a bit of a lull right now, which means that you should have time to devote to your 2019 marketing plan. Prior to getting started, you should spend some time thinking about the following questions:

Exactly who are you targeting and where are they located?
Which online platforms are the most popular with your target market?
What options are available in terms of digital and social media marketing?

A good way to get started is by thinking about the people that you know and interact with on a daily basis. Where do your friends, business associates, and family members discuss local businesses on the Internet? Typically, these are great places to promote your business. If people are already talking about their favorite businesses on a particular platform, it is a lot easier to get them to interact with your content.

Digital Marketing On Facebook

Do you already have a Facebook page set up for your business? If not, that is something that you should do right away. Setting up a page is easy, although it can be a little bit time-consuming. During the process, you will have to put together a lot of information about your business and you may need to spend time gathering high-quality photos so that you can create a page that makes a good first impression.

The process itself is quite easy. All that you have to do is log into your personal account and click on the ‘Create a Page’ link. Even though your personal account and your business page are linked behind-the-scenes, they will never appear together or overlap with one another publicly unless you want them to. You can easily switch between accounts when making comments or performing other actions on Facebook simply by choosing your desired account near the profile picture in the comment area.

Once your page is set up, it is time to start thinking about how to put it to use. If you were one of your customers or clients, what type of information would you be interested in seeing? For instance, if you have a physical office or retail store, you may want to start by providing directions to your place of business. You could also do something like review one of the products that you sell or provide a demonstration showing how to use one of the items that you carry.

Until you get a few people following your page, you won’t be able to set up a custom URL. The number of followers required can vary. Usually, it is anywhere between 15 and 30 followers. The key to gaining more followers is to create great content. Make sure that you always use proper spelling and grammar in your posts. Find high-quality, interesting images and videos to share, as well, since visual content tends to get more interaction. If you want, you can even look into paying to boost your post. We will talk about paid advertising on Facebook in a future post.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Having An Issue Ranking? Houston’s Best SEO Firm Tells You Why Pt3

December 20, 2018 By SEO Houston Pros Leave a Comment

Why Won’t My Website Rank Pt 3

You Treat Your Website Like It Lives in a Vacuum

The problem with this is that SEO does not live in a vacuum. It exists with web content, social media, pay-per-click, and other online components.

You are not being sold on a host of our other services. We are simply pointing out that online marketing is more holistic than ever before.

All elements are important to rank including the time visitors stay on your site, how often people click through it, the number of times it is mentioned online and how much engagement you get on social media.

Some things will impact your rank more directly than others, but every component is important.

Google looks at more than the signals that are being put forth from your website.

This is not to say that posting consistently on Facebook equals better ranking. We are saying that if you build a community on Facebook and on other platforms, more people will visit your website, read your content and click your links.

All these things lead to more than higher rankings.

Today, the most common reason for not getting a website to rank is:

Competitors Are Doing More Than You
You are doing SEO in a vacuum.
Search engine optimization is not a secret to the competition like it was years ago. It is a crucial part of today’s marketing. For every link you don’t build and for every blog you don’t publish you are falling behind your competitors.
If you think you do not need SEO or that you have done enough, someone out there will prove you wrong.
If you have been testing the SEO waters, you should start to see your website go up in rank. If you don’ t jump in, you will find that other companies have beat you to the results you want to get.
Bear in mind that when you start implementing SEO strategies it is not about you against Google. It is you against your competitors. All these competitors are vying for a top spot in a limited arena. competition. And you’re all aiming to set up shop in a very limited space.
Small Changes Make Big Differences

By now, you are thinking there is a lot to do to climb up to the search engine ranks.

And you’re right.

But, that’s all the more reason to start now. Begin by thinking of the small changes that you can make to your site. Do this before you decide to either hire an SEO company or stick with in-house experts.

If your site has not ranked yet, give it a little more time.

If this does not work, you will need to overhaul your site completely.

Whichever it is, look at your situation carefully and start small.

You will be surprised how much simple changes will help.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the First installment of this article, And here for the second.

Having An Issue Ranking? Houston’s Best SEO Firm Tells You Why Pt2

December 6, 2018 By SEO Houston Pros Leave a Comment

Why Isn’t My Website ranking? Pt 2

The truth is that there could be a number of things holding you back. They may include:

Unsatisfactory content
Plagiarized content
Untouched, old content
Poor navigation
Split keyword focus
Incomplete basics such as schema markup, alt tags, and metas
No links (even though there are many ways to get them, not all are worth having and others could prove fatal)
No blog (no way of continually refreshing content)
You have not marketed the website

The bottom line is that you need a good portfolio of links from different sources. Well, even though this is the case, there are some links that are not good for a website. At the same time, you should never think of buying links. Link schemes are also bad for you. Therefore, the best way to do this is a natural way and avoid those that might raise flags.

And of course, there are bad links. For example:

If you get targeted by someone with ill intent. What does this mean? Well, some people may begin using unethical tactics on your website.

Such people do not actually have a reason to do this. They simply target a website and choose to inject malicious codes. Other may start scraping your blogs and republishing all of your contents. Others choose to build several links to your website from questionable websites.

Remember, Google is very good at spotting negative SEO attacks. Nevertheless, you do not want to risk your website and the penalties that may come because of the issue. Therefore, it is wise to always stay on guard.

Google’s Penalty

This is another factor why your website is not ranking. Because of some unprofessionalism, Google may decide to penalize your website. Often, the manual action to penalties is a complete removal of your website from Google’s search engine result page.

Therefore, if you were ranked very well on the result page and then you notice a huge drop in rank (if not completely out of the rankings), then automatically know that you are on the wrong side. This simply means that there is something wrong with your website and you are being penalized.

With this problem, the only thing you can do is to check the Google Manual Action report, and then start correcting the issue(s). The moment you receive such a report, it simply means that Google’s personnel (not robots) has reviewed your website and determined that it is no longer complying with Google’s Guidelines.

What Factors Could Cause Such Actions To My Local Houston SEO?

Well, Google can penalize your website if the person reviewing it finds that you have:

A hacked Website This simply means that a person hacked your website and hidden or uploaded hateful information on the website
Has User Created Spam The Website uses spam comments on the blog or forum
Spammy Structured Markup This means using markups on a page that are outside the guidelines. For examples, making certain contents invisible to users.
Spammy Freehosts This means pages that are hosted on spammy services
Unnatural Links from the Website This means having unnatural links coming from your website
Unnatural Links to the website Just like the above but vice vasa.
Content with No Added value The pages must offer help or add value to users.
Sneaky or Clocking Redirects This simply means showing different pages to users and Google.
Clocked Images Manipulating images with the aim of getting more clicks.
Keyword Stuffing and Hidden texts These techniques worked in the past, but Google does not recommend using them anymore.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the First installment of this article!

Having An Issue Ranking? Houston’s Best SEO Firm Tells You Why

December 6, 2018 By SEO Houston Pros Leave a Comment

WHY ISN’T MY WEBSITE RANKING? Pt1

You can improve your business’s exposure, enjoy the sort of ROI you would like to see and establish yourself as an industry authority by simply ranking at the search engine results top spots.

The question, therefore, becomes, why is your site not at the top of search engine result pages?

Every company, at one point or the other, has asked itself this million dollar question. The absence of a matching million dollar answer is, however, unfortunate.

To rephrase this, there’s is no single answer to this question.

There are many reasons why your company may be finding it hard to get to the top. Consider the following possibilities if you feel as if you have not been getting the best outcome even after trying for so long.

You Have Not Been Patient Enough

There are no shortcuts. It takes more than one night to get Search Engine Optimization right.

You must follow the correct order when it comes to implementing your strategy. For instance, if your website is not able to convert traffic, building a huge amount of links will be of no use.

Researching, creating and implementing an SEO strategy as well as building content takes a lot of time.

Google will also take their time when it comes to discovering the changes you make; on top of that, you need to wait for the search engine to determine your relevance.

Whenever possible we like to back up our claims and have linked to the video above in the past.

According to the speaker in the video, for you to see any results, it generally takes anything from 4 to 12 months to conduct any positive changes.

Bidding your time is necessary, in other words. SEO requires a lot of patience, as hard as it might be.

The Meaning Of Your Chosen Keyword May Not Be What You Think It Is

When it comes to the term “SEO” this is what we have seen.

For us, that keyword has been essential in our blog about boosting traffic by more than 200 percent we discussed this. However, our homepage wasn’t at all visible for that keyword at one point. One day the page simply disappeared from the rankings, without us doing anything to cause it.

Consequently, we began to scour through search result pages for the keyword.

For a long time, we had been ranking on the 2nd page, having made it to tenth every now and then. Then all of a sudden it was gone!

However, our blog page remained.

It’s clear to see that Google doesn’t believe that internet users are looking for an SEO company when they use the keyword “SEO” when making a search, when you really go through that first page, as it turns out.

The search engine is trying to offer users all the information it possibly can on the definition of SEO and how it is done, instead.

Excluding paid results, this is why nearly all entries in the first page, in one way or the other, cover a description of SEO, the SEO process and whether it can help you.

On the front page, Google itself is hogging a couple of entries.

We believed for a while therefore that we could not rank our homepage on the first page any longer. With regard to a query of the term “SEO”, Google simply didn’t consider it as the most appropriate answer.

Google started ranking our homepage again; just to prove us wrong of course! As it stands, ours is the sole agency website on the first page of their search rankings.

The main lesson to take home is that even though you may aim to rank highly for a given keyword, it might not work out for you because the term has a different meaning to Google than it does to you, despite all the positive SEO work you conduct.

As such, go through the results displayed by Google on their first page and find out whether what you are offering is different from what they want users to see.

Your Website’s Appealing Look is Only Superficial

To get a modern and well-designed website you must have paid a handsome amount. It looks awesome from every angle. In fact, just to appreciate the design more, not a day goes by without you looking at it.

Google doesn’t seem to share your level of appreciation, why?

It’s likely that your design missed a few important SEO angles, as appealing as it might look.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second installment of this article!