2. Choose your words wisely

Once you have a good spot where you can begin your SEO efforts and start grabbing attention, we can begin flexing your SEO biceps and pecs. Content is king and as you begin to churn out more valuable content for your customers, the search engines will begin to turn their life-giving gaze in your direction. The essential key in this stage is the value of the keywords you apply to describing your business to borrowers looking for your specific financial services. The more carefully selected your keywords the greatest chance you have of striking a chord with your target demographic and the business they will bring. Your keywords should always be selected for their relevance to what your target audience is looking for. You will want to formulate your keyword list after an investigation into the types of things your clients will look for when searching for you. This is not always what it seems and there are broader and more specific keywords to consider so be sure you have an experienced researcher handles this essential task. You will also need reputation management along with your Houston SEO services.

3. Where to Place the Keywords

Keywords need to be placed as carefully as they were selected. Use too many and the search engines may penalize you for keyword-stuffing, use too few and your website and identity will not be effectively communicated. There are several places to include your keyword phrases for best results:

The HTML title tag
Page Content but easy does it, too many words will get you kicked down a notch.
The file names and alt tags for each image on your site.
The file name and alt tag for each photo you post
The meta description

After you have selected the best keywords to apply to your site and placed them all where they will do the most good, you can expect better results from the search engines. You can get a free website audit by clicking here.

4. Being a Valuable Resource to Your Clients

There is no better way of gaining attention from your potential borrowers and the search engines then becoming an active member of your industry. As a knowledgeable pinnacle of your industry, you have plenty to share with your audience in the form of mortgage news and statistics, guidance for borrowers and other high-level insightful content that your customers will appreciate. This can also help to set you apart from your competition. This type of online prominence will gain your attention from the other mortgage and real estate organizations and business online. Each time you cite each other’s work or create a link to each other’s pages you create many more doors through which your clients will come walking in. This also shows the Search Engines that you are a serious business and improves your relevance. Mass media is one of the best allies in this regard as their links and posting are taken seriously by the search engines. If you can get your content quoted in the local paper, or have a journalist who is well known in the mortgage and real-estate line of work link you in an online article, your authority and relevance will be kicked through the ceiling. Even just a mention will have a profound effect on your position in the search engine results page.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO Services!

Houston SEO Expert: A Guide To Help Improve Your SEO Performance By Updating Old Content For The Google Freshness Algorithm

April 25, 2018 By SEO Houston Pros Leave a Comment

How To Boost Your Houston SEO Performance On Google By Updating Older Content

Google threw the SEO game for a major loop in 2011 when they announced the launch of their new freshness algorithm. The stated goal of this change was to deliver “fresher, more recent results” to the search engine’s users. What does that mean from an online marketing standpoint? Let a Houston SEO expert explain it to you: The practical upshot of Google’s freshness algorithm is that whether or not it seems sensible, all of your content now loses its SEO potency as it ages. The search engine is going to prioritize more recently-published content over older content, no matter how useful and evergreen that old content might be. So, how do you deal with this game-changer? Do you have to hire a full-time writer to churn out fresh articles in order to stay on top of the search results? Fortunately, no! You can turn the Google freshness algorithm into an asset instead of a challenge: It’s an excuse to rework older content and turn it into a more productive marketing tool.

Here’s a step-by-step guide to refreshing your content to improve SEO the same way the pros do:

1) Tweak The Words

How is the tone of your old content? Does it still match the new articles you’re posting? Are the facts still accurate? Is it up to the latest standards in your industry? Don’t be afraid to cut, modify, and expand your writing to make sure it’s as good as can be! This is also an excellent time to check your content’s keyword placement. Are you dumping too many keywords into your articles? Have you shifted targets and need to rephrase to target new keywords? Bear in mind that best SEO practices on this subject evolve over time; a keyword density that was considered “adequate” a few years ago might be “overstuffed” today. You want to do what you can to gain Google’s trust so you can rank higher.

2) Overhaul Your Visuals

This step is absolutely vital in making your old content look fresh again. Change out the existing graphics and consider adding new videos or infographics if you have them. Overhaul the layout to conform to the latest standards. Your goal here is to make your content look appealing even to a visitor who might have read it before.

3) Aim At New Social Networks

If your marketing techniques have evolved over time, the odds are good that you’re promoting yourself in new channels where you previously had no presence. Make sure that your overhauled content gets announced in all of your most effective social media channels. Reworked content is a great “icebreaker” to use to break into new platforms.

4) Expand Your Audience

The refreshed material may attract a dramatically different audience than your original content. You can even aim for this effect intentionally and conduct your entire overhaul with an eye toward capturing a new audience’s attention. Never overlook an opportunity to expand your business by expanding your market!

5) Automate As Much As Possible

Once you start to unlock the content renewal potential in all of your old material, every scrap of stuff you’ve published will likely start to look valuable. Don’t let the sheer volume of material overwhelm you! Establish a consistent process for content renewal and automate it as much as possible. You should use your time where it’s most effective: Making substantive decisions on how best to overhaul your material. The minutiae of picking it out and posting it should be handled by a rigidly-defined process.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

Should I Fire My Houston SEO Firm Or Keep Them?

April 25, 2018 By SEO Houston Pros Leave a Comment

Reasons Why You Should Probably Fire Your SEO Agency In Houston

Advantages To Staying With Your SEO Digital Marketing Agency

True potential – Being with an SEO Houston agency for a couple of months isn’t really enough time to see everything that they can offer you. A flawed or bad initial strategic plan can potentially be grounds for having a new strategy session, instead of completely abandoning the agency.
Brand familiarity – The agency is familiar with your brand. Having to teach the standards of your brand to a new agency is going to require a large upfront investment of both money & time.
History and data – The new agency might be doomed to make the same mistakes if it is blind to your history and metric information.
If you are working with the top-rated Digital Marketing Agency in the nation ie SEO Houston Pros, that means you are getting amazing results already.

Problems With SEO Results

Timing – Keep in mind that search engine optimization is a long-term strategy. Therefore, during the first few months, you shouldn’t expect any meaningful results. However, if it has been six months or even longer and the campaign is still not providing you with anything valuable, that could be a sign that you have an ineffective strategy.
Type of results – You might be dissatisfied as well is you don’t see your campaign providing you with the kind of results that you wanted. For several queries, you may have number one rankings, but it isn’t giving you any organic traffic. That might mean that your priorities are misaligned between your agency and you.
Responsive Actions – Does your agency admit that your campaign should perform better, and have strategic change suggestions to get things to improve? Or are they using the same ineffective tactics over and over again?
If your agency or firm doesn’t do content marketing, definitely fire them. Don’t waste time thinking about it.

Communication Problems With Your Current SEO Company

Another thing that could be happening is you and your agency might be having communication problems:
Unresponsiveness. A big red flag is untimely responses or gaps in communication.
Lack of clarity. When you don’t understand something, then that problem must be addressed and solved.
Lack of transparency. If results are promised by your SEO agency without them telling you what is occurring behind the scenes, that can potentially be a red flag to watch out for.
Misleading conversations. If you are receiving many empty promises, or your account reps mislead you at all, then that can be signs of intentional lying, apathy, disorganization, or all three.
Reporting. It may be time to find a new agency if you don’t get suitable information in this area.

Competitive Threats Between Different SEO Service Providers In Houston

Even if you and your existing agency have a decent relationship, you might still think that it’s time for you to fire them if there are any discrepancies between them and other potential agency alternatives:

Service discrepancies – Another agency might offer more thorough or modern services. It doesn’t make any sense to stay with an agency that doesn’t meet your needs any longer.
Pricing discrepancies – Many digital marketing agencies offer different price packages with similar if not the same products. Make sure to pick one that is charging according to your budget. Keep in mind that the agency that is charging a little bit more may provide better results.
A better fit emerges – You could come in contact with an SEO agency that has everything you are looking for in an agency. If this happens you should definitely consider.

Sometimes, an agency will fit better with your brand than another. It could be a combination of personnel, industry focus, services, and price. Whatever it happens to be, it is always worth exploring upgrades. If you are experiencing any of the signs discussed in this article, then it may be time for you to consider firing your SEO agency. If that is the direction you are leaning in, then be sure to check out your contract. There might be language in it that requires you to provide advance notice to the agency or might preclude you from ending the partnership prematurely without incurring a financial penalty. If you decide it is time to find an agency that will provide you with better results and takes the time to pay attention to your specific company, look no further. SEO Houston Pros are a great team of experienced digital marketers that have been named the best SEO company in Houston, time and time again.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

When It Comes To Houston SEO & Outbound Linking: Here’s How

February 16, 2018 By SEO Houston Pros Leave a Comment

Houston Content Marketing: Information On Linking Entities To Content

Entities have become a major positive for search engines. What are entities? These can vary and are often spotted in the “Knowledge Graph” as being concepts, things, places, ideas, or people. However, there is more to it with search engines because each search term can be a unique entity. A good example would be the word “Apple” because it can be the fruit or the largest tech company in Silicon Valley. Both are separate entities but share the same search term. Therefore, it is the context that plays an important role in what the search engine puts in front of its users once the search is made. This is where linking entities becomes vital.

Semantics

Defining or applying “context” to each word is what semantics involves. For example, one could write about Apple and never once bring up the word. Even if the word isn’t present, a reader can still understand what it is talking about and that’s where the context matters. It can often be seen with commonly used words. Continuing with the example of Apple as an entity, we can assess the semantics of a search.

Let’s assume you pop into Google and search “Apple,” what is the first thing you are going to see? You are going to see the tech company pop up. However, why is that happening? Why does the tech company show up and not the actual fruit? What about other things that are listed as “Apple” including candies? Why are they not at the top of the rankings? It has to do with Google using your search history to determine what is best suited for your search. If you are searching tech topics and companies all the time, it’s a good guess to assume you were searching the tech company named Apple. Google can even start to look at co-occurring synonyms/phrases/keywords as a means to filter out pages you aren’t looking for.

What are Co-occurring Phrases?

These are phrases that are often seen being used to describe a specific entity. For example, Apple (tech company) might have phrases involving keywords such as tech, macs, computers, hardware. While co-occurring terms or phrases for apple (the fruit) would include things such as pies, farms, farmers, supermarkets, and recipes. Of course, this can be expanded with more and more terms that Google can pick up on.

All of these words can pop up under the label of “co-occurring phrases.” The goal is to semantically link up these entities with the content that is showing up even if the main keyword isn’t present (i.e. Apple). It is more finding synonyms and linking them to the main keyword but about related terms that would be used in the same sentence based on the context you’re using it in. If done right, this will ensure the right page is being indexed every single time a search is made. Search engines will use spiders/bots to go through these related terms to figure out what you could be searching.

Optimization of Phrase-Based Indexing

Google has taken a liking to phrase-based indexing over time and continues to apply for new patents as a way to enhance its present systems. The goal is to look at the value of co-occurrence and make sure it is applied the right way. This makes it easier to manage the plethora of topics that use the same search terms or phrases. Phrase-based indexing is reliant on making sure the retrieval of information is spot on and can be organized rapidly. As the context is assessed, the phrases can be indexed along with the entity as they related to each other. This helps Google recognize what the content has to offer and which entity it is connecting back to. Yes, it is one of the more complicated systems Google has been working on but the goal is to optimize everything. Most websites will be optimizing their content along these lines anyway (i.e. researching keywords and building content around them).

For those who write their content, you will often take the keyword and build content around it.The goal should always be to write content with purpose and make sure it is as relevant as possible. This is how the search engine will know what is being written about as soon as possible. It ensures there is no doubt about the content and what it is saying.

For example, if you are still talking about Apple (tech company), you want to make sure you are assessing various sources such as the Knowledge Graph, Wikipedia, and other relevant sources. You want to start looking for those co-occurring phrases or keywords that are going to work well with your content and its main keyword. You want to make sure the context is apparent. The best way to do this is to run a search of the term you want to rank for and look at the words they have used in their content. This is how you can start to link to the entity.

No LSI Keywords

Don’t look for LSI keywords because they don’t work out well with Google’s algorithm. You are not going to b providing context by using them. This has never worked and never will be based on the direction Google is going in. It doesn’t play a role in SEO.

With the help of a good Internet marketing company Houston has to offer, it’s possible to rank well and link entities properly.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Utilizing Efficient Houston Content Marketing

December 14, 2017 By SEO Houston Pros Leave a Comment

Are You Measuring Your Content Marketing Success?

According to Hubspot, only 30% of B2B marketers reveal that their organizations are effective at content marketing. A big reason is that many do not test their efforts to discover what’s producing results and what needs modification for success.

Merely creating, publishing, and promoting content is not enough. It’s important to measure your content’s performance to ensure you’re increasing traffic to your websites, fostering engagement from social media, capturing leads, and generating sales from your content.

Having a content performance plan allows you to hone in on what’s working so you can continue creating these favorable outcomes from your marketing. Through testing and analyzing you’ll gain a better understanding of your audience’s behavior and what they want, which positions you to deliver more of what they want.

How to Measure Your Content Marketing in Houston

The good news is, measuring your content’s performance doesn’t have to be a technical, arduous task.

Although there are a plethora of tools you can use, keep it simple by using Google Analytics for your website and the native analytics on the marketing platform you’re promoting on. You’ll efficiently collect the data you need to discover which content is resonating best with your audience.

Next, ask yourself the following questions on a weekly or monthly basis to gauge your content marketing results:

What keywords are people using to find my content on Google? On social media?
Which content types are viewed or read the most? (blog posts, videos, social videos, email messages, infographics, articles, etc.)
Which content types are shared the most?
Which content topics generate the most engagement (i.e., likes, shares, and comments)?
Which content types create the most social engagement?
How long are visitors staying on my page (dwell-time)?
Do they visit other pages on my website?
How many page views did my content receive?
How many leads did my content generate?

Can you see how these questions can give you a greater sense of what’s driving results from your Houston internet marketing? It helps you see what your audience gravitates to the most, allowing you to focus more on creating content to better serve their needs and wants.

Measuring your content marketing is a key ingredient to inbound success. Use this guide to begin better assessing your content efforts. With consistency, you’ll create a winning formula that produces favorable results, enriching your overall digital marketing.

Google Shutting Down Unverified Google My Business Listings

October 25, 2017 By SEO Houston Pros Leave a Comment

This news is critical for business owners to understand, as it has the potential to impact your business’s overall web presence. In case you don’t know what your GMB page is – it’s essentially a listing for your business on the internet, that provides consumers your business’s product/service information, location, contact information, testimonials and much more!

Not only is your GMB page an avenue for customers to find you, but it also plays an important role in the organic rankings of your website within search engine results. If your GMB page becomes unverified and subsequently shut down, you’ll start to lose out on potential customers. Here example email that’s been circulating.

Why Google, Why?

You may be asking yourself the above question. The answer’s quite simple. Google is performing a “housekeeping” of sorts. Google wants to provide the best experience to its customers (searchers) as possible.

As Google put it, “these changes, including how we treat business pages without owners, are part of Google’s ongoing effort to simplify people’s experience with our tools. We are constantly working to provide only valuable rich content to our users”.

Ready, Set, Plan of Action

Alright, we know what’s going on, but how do we make sure that our listings don’t become unverified and deleted. It’s actually quite easy, and if you’re working with Townsquare, it’s even easier (we’ll walk you through it, step by step).

Periodically log in and make edits to your GMB account so that it does not become unverified.

- Update business photos and videos
- Change your business description
- Respond to customer reviews
- Verify your contact information
Verify your unverified listings so that they will not be deleted.

In essence, Google is forcing businesses to do, what in reality, they should already be doing. Verifying your listing will help your website’s SEO and making changes to your GMB page keeps your online presence nice and fresh. So thanks, Google!

If you have questions about this latest change to GMB or have questions about your online presence, our digital specialists can help.

Content Marketing In Houston Is A Great Tool To Use

October 12, 2017 By SEO Houston Pros Leave a Comment

The Benefits Of Utilizing Houston Content Marketing

Content marketing is nothing new, but it is more important now than it has ever been. Remember, content is king and it is usually the cornerstone of all digital marketing strategies and it is one of the best ways to get the most from the internet. In other words, there are many rewards you can reap from content marketing.

With that said, there is no single strategy that works for everyone when it comes to content marketing. If you want to get the most from it, then you have to focus on creating content that is useful, of high-quality and unique, as well as entertaining and interesting to your targeted market. It doesn’t matter whether it’s video content, text content or podcasts, you want to make content shareable and relevant. With that said, read on to find out what exactly determines content is king.

Content Marketing Is Great For SEO In Houston

Houston SEO companies know that quality content writing is a must, and there are two reasons why high-quality content impacts SEO and ranking. One reason is that content that is unique and between 300 to 500 words long and that include internal links to relevant content can boost a site’s organic rank, so does including keywords in a natural way. When a site is ranked high, then it will be exposed to many more consumers who are searching for similar content.

Also, the authority of your brand can improve via a consistent content strategy. It may also help you create a backlink profile. Having a strong backlink profile is important in regards to SEO.

Content Encourages Engagement

Great content encourages users to engage with you, regardless if the content is in the form of a blog post or social media post. If the content is amazing and people love it, then they will comment on it, share it with others or like it. If you want to increase engagement on your content, then you’ll want to make sure your strategy includes posting content on social media channels, and this includes all social media channels you use and not just one or two.This is how you’ll expose your content to as many people as possible.

Generate New Leads And Make More Sales

The better your content, the more awareness you’ll raise for your brand and this will help you generate more leads. Not only will you generate more leads, but you’ll make more sales. High-quality content is described as being content that is not that sales-oriented nor reads like an advertisement. This allows consumers to read and enjoy content without feeling like they are reading a sales pitch.

Content is king and there are many reasons why. If you need help with content, work with one of the few Houston SEO companies that can help. Contact us or call SEO Houston Pros if you want to make the most of your content and SEO.

Google Securing Search For Ad Clicks

August 14, 2017 By SEO Houston Pros Leave a Comment

Recent Changes To Google Search

Google announced last week that they are moving to secure search on paid ad clicks and that all searches were being switched to encrypted searches. AdWords advertisers until recently were provided with complete access to keyword data, either through Google itself or via a third party tool that uses the API for the data. In the future, you can expect that even paid search keyword data is going to be blocked and you will see “Not Provided” instead.

What Do These Changes Mean?

What this means is that keyword data will no longer be passed on to website owners. The change eliminates a website’s ability to track its users based on keyword searches. This makes it harder for organic searcher marketing professionals to have the ability to which keywords are driving traffic to websites. That is why it is essential to have a reputable Houston SEO company to work with to adjust to these important new changes. Specifically, what this will mean is that the search query that is typed in by a user before they click on now will get passed through using a Google redirect over to the destination URL without the data being passed on to Google Analytics or any other software except for Google AdWords.

Why Is Google Doing This?

According to Google Adwords’ Product Management Director Paul Feng, this change is mainly due to security.

Feng said in an announcement that they worked hard for a long to keep searches secure on Google. Since 2011 SSL encryption has been provided for signed-in searches and that has been rolled out to searches made in the Chrome browser from the Omnibox. Feng added that they were extending their efforts for keeping search secure by removing the query from the ad click refer the originates from SSL searches at Google.com.

Advertisers will still have access to a lot of useful data for optimizing and improving their landing pages and campaigns. For example, detailed information can be accessed in the AdWords search term report along with the Search Queries report in Google Webmaster Tools.

The aim of this move is to homogenize search query referrer data from organic clicks and ad clicks. Last year when search terms in organic searches were encrypted by Google, it leads to claims of the hypocrisy of advertisers continuing to get access to the terms while others did now. Now that there will be across the board secure search, Google is effectively closing those claims of hypocrisy when it comes to paid and organic search terms.

How Are Users Affected?

Advertisers still will have access to paid search query data through utilizing the search terms report inside of the Google AdWords dashboard. Those advertisers who don’t utilize third party management tools might not notice any difference either, other than maybe needed to have access to AdWords tags.

Google is effectively removing the referral keyword string in order to prevent keywords from being displayed in website logs and providing secure search. All data, however, will continue being stored in the AdWords dashboard and advertisers will still have access to it.

Call or contact SEO Houston Pros today for further information.

Be The Best When It Comes To SEO Content Marketing in Houston

August 14, 2017 By SEO Houston Pros Leave a Comment

Content Marketing Tips

Content marketing is not a walk in the park especially if you are new to it. However, if you are able to master it you will be able to drive the right customers to your website. You will have new ideas and numerous questions along the way. So, to make it less of a hurdle, here are a few expert content marketing tips to make your campaign a success.

Simple Communication

Don’t write your articles or posts like a novel. Most people like it when such information is straightforward and simple. Make it a conversation with your audience and offer value in a way they can comprehend.

Write Excellent Headlines

Your headline is what grabs the audience’s attention. Your headline should be able to attract and encourage the target audience to read your content. So, come up with informative and relevant headlines like “tips for content marketing..”, “what business owners need to know about..” “The benefits of..” etc. Ensure they are catchy and always give the readers an idea of what they can expect in the post.

Always Have SEO in Mind

When it comes to content marketing, search engine optimization is a tool that you cannot afford to overlook. Yes, content is king, but it is useless if it can’t reach the right audience. Proper optimization of your content will make it easily reachable to your audience.

Share the Content

As mentioned, your content is almost useless if it has no readers. You can reach your target audience by sharing your posts across various platforms such as social media and forums. Pushing your content out there can make a world of a difference.

Test Your Posts

This is an excellent way to test picture posts, headlines as well as your social media content. Share it on different social media platforms but not in a similar manner. However, ensure you share them at the same time and day of the week. This will help you know the ideal delivery method as you analyze the results.

Recycle the Content

You want to give your readers posts that bring value and are relevant to your niche, but you do not want to reuse the same content. So, brainstorm and find fresh and unique content, so that the readers stay interested in your blog or site. If writing’s not your thing, you may want to consider hiring a team of writers to do the job.

Content marketing can be hard for some, but if you implement these tips properly, it will become simpler. Remember that doing business online requires consistency to stay relevant. So, be smart and take the expert advice and your business will certainly flourish.

Providing your website with the best Houston SEO services and staying relevant with any and all of your content is key. Contact SEO Houston Pros or call us today to learn more about how search engine optimization can benefit your business in all of the right ways!

A Guide To Increasing Website Conversion Rates

August 14, 2017 By SEO Houston Pros Leave a Comment

A Plan of Action When It Comes To Increasing Website Conversion Rates

The success of any website is highly dependent on website conversions. If you consider the hype about visitors to a website or page views, one may assume that this is the means of online site success; however, this is untrue. The effectiveness of a company’s website is not about how many people you can attract to the site, but the number of conversions. Of course, first you need to build an effective SEO strategy to dominate your market, but it is quickly followed by using this strategy to make your new website the money maker.

How does a conversion work? Conversions are relatively simple concepts to grasp. A conversion is a sale or subscription performed by a visitor who comes across the website.

Why is this important? If, for example, you were to receive 10,000 page views per month but one conversion, what good are the remaining 9,999 views? Conversely, if you receive 1,000 views per month but twenty conversions – well, you can see the point. A successful website is about conversions and to achieve conversions you will require qualified leads.

One of the most effective means of directing high-quality traffic to a website is by using a search engine marketing plan. The high-quality traffic is typically likely to convert into sales and, therefore, increase the website’s conversion rate. As is mentioned above, the conversion rate refers to the percentage of visitors to the website that makes purchases or subscribes to services. By taking the above examples, a conversion rate from 10,000 visitors with one sale would be 1/10,000 or 0.01%. The conversion rate from 1,000 with 20 sales would be 20/1,000 or 2% which is far more substantial.

How Can Conversion Rates Be Increased?

A strong or positive conversion rate is highly dependent on the company’s industry, but the typical good rate ranges from 2% – 5%. Regardless of the industry, there are two stages to any conversion or sale.

1. Attracting The Qualified Leads Or Traffic

If you are attracting visitors who are already interested in the company’s product or service, then it is easier to “work the sale” before a visitor’s arrival.

2. Completing The Sale

The second stage of the sale takes place on the website. To successfully complete a sale, it is important that the website uses the correct graphics, verbiage and usability tools to persuade the visitor to purchase the product.

Tips To Increase Conversion Rates

1. Targeting The Correct Search Terms

When attracting visitors to a website, it is important to consider the terms people will be typing into a search engine to locate your service or product. You will want your website to be ranked on the first page on a search engine results list, but what search terms can contribute to this? It is always detrimental to focus efforts on the broadest search terms – for targeted leads; it is recommended that you focus on targeted search terms.

For example, if you sell Dalmatians you should not focus all SEO efforts on reaching the first page of a “dogs” search engine results list. Consider the different requirements people searching “dogs” could be looking for and how they may overlook your service. If you targeted a search term as “Dalmatian puppies in Houston”, this would attract more targeted leads with a higher rate of conversion.

2. Pay Attention To The Website Titles And Descriptions

It is important to remember that the website title and description displayed on the search engine page acts as a ‘mini-ad’ promoting your site. It must accurately describe what the visitor will view when clicking the link or the potential conversion may be discouraged.

To receive the best website SEO in Houston call or contact SEO Houston Pros today!

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