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Lead Generation Tips From SEO Experts SEO Houston Pros

March 11, 2019 By SEO Houston Pros Leave a Comment

ALL YOU NEED TO KNOW ABOUT LEAD GENERATION

Part 2

To be successful at lead generation, a lead must be willing to invest in lead nurturing and facets of Middle of Funnel (MOFU) techniques. The MOFU techniques are designed to nurture the already established relationship and create and grow trust by providing high-quality engaging content. Importantly, the techniques should gently guide the lead to making a purchasing.

In recent times, to be successful in lead generation, you have to combine TOFU and MOFU techniques and approaches effectively into a holistic marketing philosophy. Only then can you efficiently convert your leads into paying customers and or clients.

Lead Generation Research

Lead generation tactics are an important part of lead generation. Increasingly, companies are now spending a lot of money to diversify the creative means they can capture their audience’s attention despite all the noise that exists.

Lead Generation Budget Observed Trends

In recent times, we have observed the rise in the net spending on lead generation by marketers. The money is typically used in SEO, website optimization, and social media.

CMO Lead Generation Focus

MarketingSherpa reckons that senior-level marketing executives and CMOs are prioritizing increasing or getting measurable ROI from their marketing efforts. Moreover, they are prioritizing the optimization of marketing and sales funnel over in their lead generation. As such, CMOs are focusing on finding viable methods of improving the quality of the leads generated from their marketing efforts and investments.

Top Lead Generation Challenges

As mentioned above, lead quality is the main priority for marketing executives across the board. However, lead quality is a significant challenge that marketers have to deal with. An IDG study revealed that 61% of the marketers in the study find generating high-quality leads to be a huge challenge.

That being said, marketing executives have to contend with inadequate resources. They have to operate with inadequate budgetary resources, staffing, and inadequate data (both quality and quantity-wise) while still trying to generate quality leads.

Most Effective And Efficient Lead Generation Tactics

Another IDG survey dubbed The B2B Lead Generation Marketing Trends Survey revealed email marketing, corporate websites, tradeshows, and conferences are the most effective and popular lead generation tactics in use today. Conversely, direct mail and print advertising have been identified as the least effective lead generation tactics.

Fundamentals of Lead Generation

To get the fundamental of lead generation right, you need to appreciate that defining a lead is a subjective matter. It all depends on the company involved. Typically, the definition of a lead will depend on a company’s sales cycle. However, a lead is generally defined as a qualified potential buyer who offers a certain level of interest in buying your goods or services. It is important to note that every lead that submits details with you gets something in return; this might be additional information on the products or a convincing offer.

Generally, there are two types of lead generation – inbound and outbound. Nonetheless, the basic principles of recognizing, nurturing, and customer retention remain part and parcel of a comprehensive strategy.

Inbound Marketing

Inbound marketing entails assisting potential customers and/or clients learn about or locate your company, typically before they consider making a purchase. In doing this, you convert this early audience into having a preference for your brand, eventually turning them to a lead and revenue.

In a market where customers are immensely empowered by having ample choices, marketers cannot rely on trade shows, advertisements, cold calling, and other outbound marketing tactics only. Today’s consumers are educated and knowledgeable, and, therefore, require a lot of information. As a marketer, you work is find innovative and creative ways of standing out in the crowd and catching the attention of the audience. To achieve this, you need a good grasp of inbound marketing.

You can achieve this by providing a blend of informative, relevant, and entertaining contents. The goal is to create a relationship with your audience who are also your potential clients. That said, note that creating content is not enough. You need to avail the content to your audience through channels your potential clients use.

We will delve into some of the most effective inbound leads generation:

SEO and Content

Your inbound marketing efforts will quickly hit a brick wall if you do not generate and use the right content. Content marketing, therefore, is a cornerstone to inbound leads generation. Content marketing is at its core creating and disseminating in-depth and useful content in an effort to capture the attention of a well-defined target audience and engage with the audience with the end goal being helping the audience take profitable customer actions.

Email marketing, social media marketing, and other types of marketing thrive on content. Having the right content can get you right in front of the buyers, helping you to gain their trust.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the third installment of this article!

Lead Generation Tips From SEO Experts SEO Houston Pros

March 4, 2019 By SEO Houston Pros Leave a Comment

Everything Important That You Need To Know About The Lead Generation Process

Part 1

The Basics Of Lead Generation

When it comes to lead generation, there is so much to know about the process. However, basically, it is a type of marketing process for energizing and capturing interest for a specific service or product, and then leverage them to develop a sales pipeline. Digital channels are critical for generating leads, and the techniques that are applied to the changes that have continued to evolve over the years. Today we have modern social and online techniques that are available. One notable development is the rise of a “self-directed buyer,” who thrives on the degree of information that is available online. Now we have modern social and online techniques. These new techniques help to create and evaluate prospective leads before they are converted into sales.

Here Is Why Lead Generation Is So Important

The buying process’s new face calls on marketers to come up with fresh ways of getting their messages across to prospective buyers. Up until now mass advertisements and email blasts were acceptable ways to advertise. However, marketers have the new now to do more in order to remain on the radar screen and increase their chances every day of customers being able to find them. After they are discovered, they need to develop close working relationships with customers.

Attention Economics And The Abundance Of Information

The rise of the internet has caused information to be more abundant. Although it is great to have so much information available, it also comes with a challenge. An abundance of information results in the security of attention: this is a basic principle associated with attention economics. Herbert Simon, a pioneer of attention economics and a social scientist, says that in the economic sense, that information obviously consumes its recipients’ attention. And it has changed the buying process. Now, buyers have so much information that is available to them, and in an attempt to not be influenced, buyers are continuing to ignore or reject a majority of these messages. They instead rely on personal research in order to learn more about a topic that interests them.

The New Buying Process

IN the past, in the age of information scarcity, lead generation involved marketing, which was the process of finding out the name of prospective buyers and then converting the information into sales. Buyers then relied on engaging with sales agents to assist them with making a decision. On the other hand, the sales agent might be lacking in the knowledge that is needed to convince early stage, uneducated buyers.

The new buying process, by contrast, the new buying process involves buyers doing their own prospective research online where they search for resources that can help them make the right decisions. They rely on search engines, other online channels, and social media for obtaining more information on a specific service or products. They are well-equipped before they ever engage with a sales person.

That is why businesses need to ensure that have a solid digital presence. This new buying process puts the vendor on the tail end of the buyer journey of the consumer since they have obtained the information that would have received when they were in contract earlier with the seller. So they are more of their own experts.

Any business that has a well-developed lead generation strategy will stand a much better chance of earning a potential buyer’s total trust and sparking their interests before reaching the final stage of meeting with the vendor. This also saves stress and the waste of time for the sales team with a reduced need for cold-calling. It is an easier process when you have solid leads for your sales, and you ultimately will get faster and higher conversations of the leads into revenue.

Rented Attention and Owned Attention

Currently, the buying process is experiencing a shift away from “renter attention” and over to “owned attention” instead, due to attention scarcity. Before now the common practice was to apply a marketing strategy that thrived on rental attention, i.e. attention that is built by other individuals. For example. renting a space at a tradeshow or purchasing an aad in a magazine. however, those are less expensive now, due to information overload. So more needs to be done to gain the buyers’ attention, maybe a combination of refined attention and owned attention – to archive results from the lead generation efforts that you make.

IN order to build attention for yourself, the only way to do that now is to establish yourself as a trustor advisor for your prospective buyers. This can be done through constantly creating and disseminating thought leadership and valuable content. When done correctly, it will help to increase your chances of your lead generating success instead of being a very complex buying environment that we are in now.

Leading Down The Sales Funnel

It is critical that you understand that the current process demands you do more than simply convert a new lead into a sale. A business needs to go beyond marketing at the Top of the Funnel. If you consider that noo every new lead will purchase something tat the moment, then you will understand that there is the need to retain your leads, so that they don’t get ignored, lost, or snapped up y the competition.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second installment of this article!

Creating The Perfect Landing Page With A PPC Specialist In Houston

September 21, 2018 By SEO Houston Pros Leave a Comment

A Guide To Ensure You Design A Perfect Landing Page – SEO Houston Pros

The landing page of a website is one of the most important web pages on your website. They work very well when accompanied by a pay-per-click campaign. In order to ensure the best results, you want to ensure that all of the essential elements are included when you design your landing page. Since Google no longer provides information on keywords to webmasters, landing pages are now used to measure how well a website is performing. Like many SEO firms, we track our client’s landing pages using Google Analytics. This data provides us with information including the keywords that were used in a web search, how visitors come to a website and the links that are most often clicked.

In order to ensure your landing site is successful, you must include the following essential elements. Let’s take a look at each element and how a search engine optimization specialist incorporates them into a website to help ensure the success of a website.

A Clear Purpose – Webmasters must determine the purpose of a landing page. You must determine what you want your landing page to accomplish in order to determine the effectiveness of the landing page.
Creating Clear Call to Actions – The call to action must be tied to your website’s purpose and must support all of the other content found on your landing page.
Keep Your Landing Page Simple – The design, layout, and content should be simple and free from distractions. You should avoid including links to other content and information that can distract your visitors.
Edit Your Content – The content found on your landing page should be concise, yet persuasive. You need to understand that just because a visitor comes to your website, it does not mean that they will stay there. You must provide the information that they are looking for to keep them on your website and interested.
Earn Your Visitors’ Trust – One of the quickest ways to run off a visitor is to request too much information. One way to prevent this is to request a minimal amount of information when your visitor decides to sign up for your newsletter. For example, ask for your visitors’ first name and email address. If you are selling products on your site, simply ask for the vital information like billing and shipping information to process the order.

Creating the Perfect Design for Your Landing Page

Although a landing page contains valuable information, there is no proven method for the design and content of a landing page. Remember creating an effective landing page is different than designing the perfect newsletter or website.

The landing page should be used to direct attention to your call to action. When it comes to landing pages, less is more. When creating your landing page, the only clickable link should be your call to action. You may also want to include a link to your Home page at the bottom of the landing page in case more information is needed.

Your call to action should be placed before the fold. Before the fold refers to the area of the webpage that is visible when the website loads. This prevents your visitor from needing to scroll the page to find your call to action. You may also want to include a call to action elsewhere on the page especially if your landing page is long.

Avoid using too many images. Landing pages should only contain a couple of relevant images or one video. Any more than this can distract your visitors or cause your landing page to load slowly which can frustrate your visitors.

Single column centered landing pages should be used because they convert the best across all devices. Make sure that your design keeps your call to action as your focal point on your landing page. Try to keep the color scheme of your website similar to your company’s logo and color scheme.

You can avoid many of the common flaws that happen on landing pages by following the information listed above. Following this advice will help you to avoid many of the pitfalls that surround landing page design.

When it comes to using Google Analytics, you must remember that the most effective layout and design of a landing page often take time and several changes. What works for one website, may not work well for another website. The design of a website and its landing page will depend on the type of business as well as the type of visitors that typically visit a website. Therefore, it is recommended that different designs be tested to determine which design works best for your business.

Most people think that a website only needs one landing page; however, having more than one landing page can increase traffic to your website. And, the more traffic that you have, the more likely you are to make a sale or boost your company’s popularity. The best way to do this is to create a landing page for each service or product that your company offers. Then, write blog posts and content about these services or products and post them to your Google+ page, your Facebook and Twitter accounts. In addition, send out newsletters to increase interest and sales. The key to a successful website is to create relevant data that your visitors want to read and link the content to your landing page.

Call us today or contact us now for more information. Visit our blog for more related articles.

Houston PPC Agency: How Paid Advertising Works

July 31, 2018 By SEO Houston Pros Leave a Comment

Paid Advertising 101 With The Best PPC Agency In Houston

In order for your website to rank organically on Google, it will take lots of hard work and extensive knowledge when it comes to how websites are structured. So if you aren’t a web expert but want your website to rank high on Google to drive more traffic to your website, then maybe a Pay-Per-Click (PPC) or Google Adwords campaign is just what you need. You can get more information from a PPC agency Houston expert to help you. So how does PPC advertising work anyway?

Paid Advertising Campaigns

When you want to run a PPC campaign, what you do is pay Google however much you want in order for them to list your website’s ads on the right-hand side and top of the Google organic search results. Whenever your ad is clicked, you will pay whatever the Cost Per Click (CPC) is at the time out of your advertising budget. After you have depleted your whole budget, Google will stop running your ads until your fund is replenished. Although implementing PPC is fairly easy, if you rush into the process without knowing what you are doing, it can lead to a huge disaster without knowing the fundamentals. If you review the 3 useful tips below, it can help you launch a PPC campaign that is very effective and help your website obtain new visitors. If you still have numerous questions after your account is set up, just visit the SEO Houston Pros contact page to get more help on paid advertising from a top PPC Agency Houston professional.

1. Creating Goals For PPC Campaigns

The following three questions can be helpful for your PPC campaigns: Who is my campaign targeting? Anytime you are trying to reach new customers through paid search, already remember to ask yourself “who” it is you are trying to connect with. When you are selecting your keywords and getting your ad text created, make sure to choose terms that would be searched for by your audience and have ad text created that speaks to their interests and needs. Make sure that your landing page content aligns logically with your ad text and keywords to maximize your ROI and ensure that your users have a quality experience. Place yourself in the shoes of your visitors. Would your attention be caught by the ad text and keywords you are using or provide helpful information to you? What are the outcomes you are wanting to have? Identify what you would like your visitor to do after they click on your PPC ad. The goal to get them to convert is in your ad text as your call to action. Visitors should be sent to a landing page that leads them easily towards your goal. So how can you tell when you have a successful PPC campaign? Before you even launch your campaign make sure to set up some way to measure your success. Set up tracking URLs so that your Paid Search traffic can be analyzed. Analyzing your campaign metrics on an ongoing basis will help to reveal keywords that you might want to pause as well as growth opportunities. SEO Houston Pros is the top PPC agency Houston expert that has all of the knowledge to help your ads perform at their best. Paid advertising is a popular form of digital marketing that brings your company more exposure.

2. Establish A Campaign Structure That Is Easy To Use

Keep in mind the 2 words Simple and Relevant:

Relevant: Created ad groups that tightly theme with small keyword groups. Go through every keyword to make sure that the ad text is totally relevant for every keyword contained in each of your ad groups.
Simple: Your campaign will need to be managed every day. Make sure you have a manageable and intuitive campaign structure to make it more effective to monitor your campaigns and enable you to better identify inefficiencies and efficiencies.

3. Check all of your PPC Settings Inside of Google Adwords

When it comes to the Google Network, be smart about it. Google Adwords by default, opts all campaigns into the entire Google Network. The network of websites includes Display Network sites, partner sites like Ask.com and AOL.com, and Google.com. The best practice to use when you are first getting started is to opt out of using the Google Display network. The Display Network can result in thousands of impression through your ads being displayed across thousands of different websites. If you have a tight budget, your budget can be quickly depleted by the Google Display network, and your visibility can be compromised on Google.com. It may be effective to use the Display network with carefully chosen keywords as well as ad text that has been specifically designed for this kind of ad placement. After you achieve some initial experience with the Google Search network is is a good idea to revisit this technique.

#1 PPC Agency Houston Experts

Capitalize on Local Searches. Google Adwords, by default, sets your campaigns nationally. However, if you provide services to just a specific geographic area, sip to only a certain location, or are a local merchant, then the best practice for you is to customize your Google Adwords location targeting. Adwords offers specific options for devices, ad scheduling, and language targeting. Always click to Settings on each of your campaigns to make sure that your campaigns are properly set up.

For more info on our PPC Agency Houston services please inquire by calling us today. If you would like to take a look at more related articles from SEO Houston Pros please check out our blog.