SEO - Archive - SEO Houston Experts & Search Engine Optimization Consultants

1. Demonstrating Authority Through Content

SEO is a tactic that depends on search engines’ willingness to index and catalog a given website. As such, it is necessary for a mortgage-related SEO service provider to heed the guidelines promulgated by Google and other search engines. Google believes that blogs and websites need to strive for top-notch content. Therefore, if a blog is being used as a way to promote your mortgage business and maximize SEO, having truly high-quality content is critical. The key is to offer content that is of real value to the intended audience and do so in a fresh and timely way. There are several ways in which this will result in a larger volume of leads. First, such a strategy is great for SEO techniques such as keyword research, internal linking, revised metadata and the like. Once addressed, these realms will attract the interest of search bots responsible for ranking sites appropriately based on the type of content they include. Furthermore, the content of this nature will develop your reputation as an authoritative voice in the industry, boosting the chances that your content will be shared as well as read. If all goes as planned, lead data can be gleaned in this way.

2. Format Experimentation

It is possible to engage in SEO optimization of a range of content in a multitude of ways. A local SEO Houston specialist in the area of mortgage lending will be able to explain how video content, in particular, can make a real difference when compared to simple text posts or even infographic elements.

3. Localized SEO Efforts

It is certainly true that a large number of mortgage professionals are focused on serving a specific geographic area. Therefore, they will need to attract a legion of local consumers during the lead generation process. Though making inroads with prospects in other areas may be helpful if they plan to relocate to your town, primarily the key will be in attracting potential borrowers in the immediate vicinity. A local SEO Houston service provider for mortgage brokers will offer the insights required for an effective local initiative that helps attract immediately actionable leads. Using localized search terms really is the best way to get in touch with a targeted group of prospects for your loan products. Online searches are increasingly characterized by their inclusion of local terminology. Rather than seeking a “mortgage broker,” a user may seek out “mortgage broker Houston.” The fact of the matter is that embarking on an SEO strategy centered on localized terms is the best way to bring the strongest prospects to the table. You also want to take into account how important reputation management is.

4. Ad Remarketing Methods

More and more mortgage professionals are finding that customized advertising is among the best ways to keep one’s name on the tongues of potential customers. As leads find your site, it is easy to utilize trackers to continue the marketing process with that targeted group. Lots of folks who come to a site remain unprepared to make a final decision but are rather shopping around and learning more. However, to secure their business in the end, it is important to stay on their minds throughout their decision-making process. Remarketing in the mortgage SEO realm is crucial to becoming a home buyer’s go-to contact once they have decided to move ahead.

5. Knowledgeable SEO Guidance For The Mortgage Industry

Savvy assistance with SEO strategies is within reach, as there are highly-skilled optimization professionals standing ready and willing to give you a leg up on the competition. Lead generation is the lifeblood of mortgage brokers, and that is why SEO plays a pivotal part in the success of many. To reap the benefits of these techniques, the aid of a seasoned expert is truly indispensable.

6. Local SEO Houston Services

SEO Houston Pros are the expert consultants that you want to hire if you are a loan officer or a business person looking to get more leads for their business. Through search engine optimization you can get preference on Google or any search engine to rank higher on the first page. This allows potential consumers to see your post first and they are more likely to click on your page than anybody else. The higher you rank on any search engine the more visible you become.

For more information on our local SEO Houston services please inquire by calling us today for more insight. If you would like to take a look at more related articles from SEO Houston Pros please check out our blog.

SEO Houston Expert: How To Get Mortgage Leads On Social Media

June 20, 2018 By SEO Houston Pros Leave a Comment

Houston SEO Expert: Using Social Media To Acquire Mortgage Leads

Perhaps you have heard talk about using social media to garner mortgage leads. Maybe you scour the social media accounts of others in the industry to learn what they do to achieve marketing success. Sales funnels can be great for meeting revenue objectives, but the following paragraphs will concentrate on using social media as a means to secure strong leads. A sales funnel is a way to describe how an enterprise helps guide a customer toward a purchase decision. From the first bite through the final sale (or mortgage lead conversion), sales funnels are useful methods for bringing in new clients.

First Step: Boosting Recognition On Your Social Media Platforms

Start working to generate broader awareness of your enterprise, what you have to offer and what sets you apart from the competition. Go for as many facets as you wish, but it is worth noting that it may be better to hone in on a small number and perfect them instead of trying to be a jack of all trades, but master of none.

A. Natural Social Media Techniques

Start taking part in LinkedIn and Facebook groups as well as Twitter-based chats.
Make routine shares of blog posts on social media, making certain that the content is useful and appealing to the desired buying audience.
Utilize visual elements including GIFs, charts, infographics and the like that offer helpful mortgage tips.
Use strong hashtags in conjunction with postings, possibly using a free tool to help select them.
Produce video clips for use on social media and YouTube.

B. Pay-To-Play Methods

Paid Advertising options include paid placements on YouTube, Facebook, Twitter, and Pinterest.
It is also worth collaborating with influences to spark interest and get messages to larger audience groups.

Second Step: Engagement And Visibility Work

Boost and maintain a visible presence by utilizing the aforementioned methods and then adding in a couple of those that follow. There is no substitute for engagement, regardless of your potential customer’s current stage in the decision process. The techniques below will help drive them forward to the next one.

A. Methods Of An Organic Nature

Engage in sharing of “insider” posts that describe the home loan process and your specific business.
Try sharing actual client testimonials and positive reviews.
Utilize images of real clients and their new homes.
Make use of live video exchanges in which questions are answered.
Provide a complimentary guidebook to those who provide an email address that can be used in a subsequent marketing initiative.
Make an offer of a no-cost educational course on mortgages to those who give an email address.
Host a timely and topical Twitter chat.

B. Paid Options

Make use of remarketing advertisements on Twitter, Instagram, and Facebook designed to show your competitive advantage and availability.
Develop Messenger ads.
Work with a digital influencer on sponsored content and social media postings to advance engagement efforts.

Third Step: Converting Leads Into Mortgage Success

Here we have the last stage in converting a prospect into a customer. This is a point at which multiple contacts have been made, your business has been explained and trust has been developed about the services you provide. Now is when a prospect becomes ready to get in touch, and it is important to give them a pathway to do just that.

A. Organically-Based Techniques

Send social media visitors to the landing page by using a “apply now” or “quick quote” option.
For those who utilize the above lead capture options, make prompt contact and place them on the email marketing list.
Urge phone contact by placing a relevant Facebook post.
Let Instagram viewers known that instant contact can be made by utilizing the “call” option on the company profile.

B. Paid Methods

Make use of remarketing advertisements on social media that include strong calls to action that send prospects to the mortgage loan landing page that includes a lead capture or online lending application.

That about covers it! According to the Houston SEO expert that business owners trust, following these steps can help you produce a winning lead funnel via social media. For more information on SEO Houston Pros and the services we provide, contact us by giving us a call today.

Improve Your Rankings With The Best Houston TX SEO Tricks For Your Mortgage Website

June 15, 2018 By SEO Houston Pros Leave a Comment

Jump-Starting Mortgage Websites With The Top Houston TX SEO Techniques

1. Ensure Contact Information Consistency In All Formats

A frequent mistake made with regard to mortgage-related websites has to do with contact information. If you have moved offices in recent months or have brought additional branches on board, it is vital that important contact information be updated to reflect such facts. This needs to be done in a global way that includes not just websites, but also social media accounts that are used to prospective customers to find you.

2. Functional Click-To-Call Options

In essence, this is a dedicated link on the website that permits users to simply click and place a call to you from the mobile phone on which they found your site. Given how prevalent mobile searching has become and because search engines love sites that are mobile-accessible, this is a decision that can pay huge SEO Houston tx dividends. While coding for this feature is not complicated, it can be difficult to identify just the right place for it. Therefore, a web developer’s assistance is recommended. If you are among those who use third-party applications as part of a mortgage website, it is wise to reconsider in terms of using one for click-to-call functionality. Apps from third parties are well-known for crashes, and they are frequently unable to cope with certain types of updates. Therefore, a native click-to-call option is a safer choice for your mortgage site.

3. Positive Client Feedback

These days, an online review is akin to an old-fashioned word of mouth referral, and it is certainly true that search engines see them quite favorably. Reviews on sites including LinkedIn, Yelp, Zillow and the like are gold when it comes to search results, so it is important to generate a real presence and collect customer feedback. Always make time to reply to reviews that are received, because feedback platforms may post how long it takes for a response to be provided. Quick reactions can boost rankings to a notable degree.

4. Revising Meta Descriptions And Titles

It is worth remembering that meta descriptions and meta titles are what come up in search inquiry results. As such, a mortgage site needs to have topical and interesting to achieve success in the opinion of those driving the SEO Houston TX loves best. It is important to approach revisions to metas in a careful manner or risk harming existing rankings. Rather, just the metas for pages known to have good search outcomes but poor click-through numbers should be adjusted. Pages that rank nicely but do not receive a concomitant amount of traffic should have metas changed in order to spark interest from prospective mortgage clients.

5. Using Featured Images To Real Advantage

Featured images are the primary images used in conjunction with a blog or piece of content. If you have experience with sharing articles on social media, you have probably seen how images naturally appear in those posts. These are, in fact, featured images. It is well-known that images generate clicks, and this drives search engine results as well as appearances in Google image searches. Pinterest, for example, is a rare example of a platform that Google includes in search outcomes. Searchers are unlikely to get the same type of results from Instagram or Facebook. Therefore, to ensure that a given image works well in relation to search engines, its description ought to be written so that it encompasses the article’s title. You also want to make sure you are updating old content.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Best SEO Company For Lawyers : How Search Engine Optimization Can Help Your Houston Law Firm Grow Part 2

May 15, 2018 By SEO Houston Pros Leave a Comment

Grow Your Law Firm With The Best SEO Company In Houston Part 2

Schema

The schema is the HTML code that is applied to ensure that the content on your website can be understood by machines. The schema helps search engines filter the different types of content on your website. The legal industry’s schema is different than other industries and ensures that search engines know that the content is related to the legal field or a law firm. The schema should be used for the following content on your law firm’s website:

Attorney names
Attorney biographies
Customer reviews
Email addresses
Physical addresses
Telephone Numbers

Schema accompanies snippets of text and can show up as video thumbnails, site links, etc. Although schemas do not seem exciting, they are when you compare schema results to results that do not use schema. Marking content with a schema can help to increase clickthroughs from search engine results.

Content Based on Types of Legal Work

Google indexes the content on a website in a systematic and methodical way. For best results, ensure that you dedicate a webpage for each area of practice. When a law practice utilizes a systematic way of categorizing information, a visitor will be able to quickly find the content they are looking for on your website.

Content Written by Lawyers for Lawyers

When it comes to creating content for your website, your content must be drafted by legal professionals like other attorneys, JDs or paralegals. Some states have strict rules concerning publishing legal advice on the internet. Attorneys who will be including content should ensure that it is written in-house by a JD or lawyer or outsource it to an agency that offers acceptable resources like SEO Houston Pros.

Local SEO to Maintain Visibility

Lawyers must think local when it comes to SEO, which means you need the BEST Houston SEO company that specializes in Local Search Engine Optimization & that is SEO Houston Pros. Google is moving towards monetizing local searches with ads that compete for top ranking results in Google My Business. Here are some strategies to help ensure a high local search ranking. First, you should join traditional and legal directories. You will also want to claim your Google My Business profile by filling the form out completely and verifying it. You should claim your AVVO profile and Bing Business listing. Make a webpage with location-specific terms. Use link building strategies for attorneys and sign up for Yext to get your website listed on hundreds of local websites. In 2016, Google announced that one of the main things that influenced the rank of a web search was links. However, not all links are created equally. Attorneys must acquire links from sources with relevant information like Laerys.com, NOLO, Justia an AVVO. Having a plethora of high-quality links on your site will help you rank well with your targeted keywords and keyword phrases. Marketing online is essential to lawyers. Hiring a Houston SEO company that specializes in working with attorneys can help you develop a comprehensive SEO plan to ensure first page results.

Get in touch with us or call now for more information on getting your campaign started!

The Best SEO Company For Lawyers : How Search Engine Optimization Can Help Your Houston Law Firm Grow Part 1

May 15, 2018 By SEO Houston Pros Leave a Comment

Grow Your Law Firm With The Best SEO Company In Houston Part 1

Due to an increased online presence of attorneys, changes to consumer shopping behaviors and online marketing, attorneys must fight for their clientele through effective search engine optimization. Search engine optimization is the technique of configuring the onsite and offsite elements of your website so that your website ranks high when specific keywords or key phrases are searched for. Approximately 60 to 80 percent of all searches performed are done so through Google, making it the dominant search engine, which is why you must stay up to date on the latest Google updates. Many of the same SEO tactics can be used across various industries across the web. However, to improve the effectiveness of your online marketing, you should custom tailor your SEO for the legal industry. Because of the regulations and rules of the state bar associations, marketing can be quite different than other industries, which is why you need a top-rated Houston SEO company like SEO Houston Pros. Attorneys must be careful when marketing their firms online. If an attorney violates any advertising or ethical guidelines, the state bar could impose stiff penalties. Continue reading to learn the best tips to help get your law firm ranked on the first page of search results.

Keyword Research

The first step towards optimizing a legal website is performing keyword research. Lawyers for focus on keywords that an internet user would be when searching for an attorney to use. Those terms should be used to help increase the traffic of your law firm’s website. For example, people may search for the keywords “Houston car accident lawyer” or they may search for “Houston car accident attorney.” Research has shown that there are more searches for the term attorney than the term lawyer. The key is to determine the keywords that people in your area are using when doing a search. This information can help you determine the keywords and phrases that you should include on your website to increase your visibility by ensuring that your website appears on the first page of Google results.

Find Related Terms for Your Practice Area

Compare different variations of your keyword phrases to help you determine what people are searching for. When choosing phrases, look for those with high search volumes but moderate competition in your area. In addition to this, low competition keywords should be targeted to increase your website rank. In addition to your main keyword or keyword phrase, use phrases and terms that are synonymous. Take a look at where your competition ranks with keywords and phrases and work to make the content on your website better than your competitors.

Specific Calls to Action

A call to action is used to prompt your visitor to do something. Call to actions for attorneys are different than other industries and requires additional strategies by a Houston SEO company. Lawyers should place the call to action in the top portion of the website before a visitor is required to scroll down to view more information. Your telephone number should also be displayed in a prominent location like the header or the footer of your webpage. In addition to this, you should use more than one contact method. Do not rely solely on a contact form or a phone number; instead, provide several ways for a visitor to reach out to you.

Get in touch with us or call now for more information on getting your campaign started with SEO Houston Pros!

The Best SEO Services & Techniques You Need For Your Company’s Website In 2018 Part 2

May 8, 2018 By SEO Houston Pros Leave a Comment

Best SEO Practices By The #1 Digital Marketing Services Providers In Houston Part 2

2. Choose your words wisely

Once you have a good spot where you can begin your SEO efforts and start grabbing attention, we can begin flexing your SEO biceps and pecs. Content is king and as you begin to churn out more valuable content for your customers, the search engines will begin to turn their life-giving gaze in your direction. The essential key in this stage is the value of the keywords you apply to describing your business to borrowers looking for your specific financial services. The more carefully selected your keywords the greatest chance you have of striking a chord with your target demographic and the business they will bring. Your keywords should always be selected for their relevance to what your target audience is looking for. You will want to formulate your keyword list after an investigation into the types of things your clients will look for when searching for you. This is not always what it seems and there are broader and more specific keywords to consider so be sure you have an experienced researcher handles this essential task. You will also need reputation management along with your Houston SEO services.

3. Where to Place the Keywords

Keywords need to be placed as carefully as they were selected. Use too many and the search engines may penalize you for keyword-stuffing, use too few and your website and identity will not be effectively communicated. There are several places to include your keyword phrases for best results:

The HTML title tag
Page Content but easy does it, too many words will get you kicked down a notch.
The file names and alt tags for each image on your site.
The file name and alt tag for each photo you post
The meta description

After you have selected the best keywords to apply to your site and placed them all where they will do the most good, you can expect better results from the search engines. You can get a free website audit by clicking here.

4. Being a Valuable Resource to Your Clients

There is no better way of gaining attention from your potential borrowers and the search engines then becoming an active member of your industry. As a knowledgeable pinnacle of your industry, you have plenty to share with your audience in the form of mortgage news and statistics, guidance for borrowers and other high-level insightful content that your customers will appreciate. This can also help to set you apart from your competition. This type of online prominence will gain your attention from the other mortgage and real estate organizations and business online. Each time you cite each other’s work or create a link to each other’s pages you create many more doors through which your clients will come walking in. This also shows the Search Engines that you are a serious business and improves your relevance. Mass media is one of the best allies in this regard as their links and posting are taken seriously by the search engines. If you can get your content quoted in the local paper, or have a journalist who is well known in the mortgage and real-estate line of work link you in an online article, your authority and relevance will be kicked through the ceiling. Even just a mention will have a profound effect on your position in the search engine results page.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO Services!

The Best SEO Services & Techniques You Need For Your Company’s Website In 2018 Part 1

May 8, 2018 By SEO Houston Pros Leave a Comment

Best SEO Practices By The #1 Digital Marketing Services Providers In Houston Part 1

While much the magic of SEO just sort of happens organically, you can’t expect to abandon your SEO efforts after the site is set up. You must continuously update and adapt your website to match the trends and evolution of the current mortgage market. Pencil in some time every week to create new and engaging content to post on your site. Improve your efforts by promoting this content and regularly critique your efforts to ensure you are keeping only those efforts that are bringing results and not those that waste precious time and resources. This is one place that an experienced expert in Houston SEO services can provide valuable insights. Keeping a few important tactics in mind will allow you to create an SEO campaign that flows, reaches your audience and engages those potential borrowers looking for financial advantages. In the end, this is the point of your business and having an SEO plan that is perfectly aligned with your business intentions is essential to reaching these goals.

Digital Marketing – Search Engine Optimization & Reputation Management

It is no secret that internet has become the single most important place of online business, in the modern world. The online markets have presented buyers sellers and services of all types the most effective connection this world has ever known. It is essential that each business have the plan to keep up with and even excel their competition as online community lends huge preference to those businesses with spots on the first page of Google search results. But, the big question is “How exactly can you perform this small miracle?” With everyone clamoring for the same prize what chance does a small business have in the broad scheme of things? The important thing to know is that you aren’t competing with the entire internet, only searching to make a better connection with the online consumers looking for your products or services. When you look at it this way there are a great many ways that your site can greatly increase its online prominence and broadcast radius with a few techniques that are easy to understand but can take a lifetime to master.

1. Build your website on an SEO-friendly platform

If you don’t have a website in full function for your mortgage business this will be your first task. Your website is your online presence to the most important customer pool you have and professionalism is everything. The first step is to choose an advantageous spot where you can begin to build your blossoming site. There are many different options available for platforms that will function as a simplistic host to your website, WordPress is one such option. There are some advantages to using an option such as this, but even though they are very simplistic, it is important the setup is done professionally as small errors can come back later to haunt your performance later and bring misfortune. Getting an expert in Houston SEO services is the best way to lay the foundation for a flourishing mortgage website. Hosting services can be found in a huge array of prices and included services. Remember that the cheapest are not the most economical and the most expensive not the most appropriate for your needs.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

SEO Houston Pros: A Practical Methodology For Getting Google To Index Your Website Faster

April 25, 2018 By SEO Houston Pros Leave a Comment

Key Facts About Indexing & How To Get Your Houston Website Recognized By Google With The Right SEO Techniques

In essence, the process of Google Indexing involves getting your website listed in search engine results pages. Lots of folks in the online marketing world are under the impression that this is something that requires many weeks, or perhaps even months to accomplish, but this is not necessarily the case in all instances. The fact is that getting a site indexed is possible, and it can be done in the span of just a few hours. A number of techniques exist for making this indexing happen. Therefore, if you have a new website, the following information is sure to be helpful. Google indexing requires you to obtain links to your website from a number of highly-respected sites as well as sites that get crawled search engine spiders. While it is not necessary to pay for these sorts of links, work is still required. One way to begin is to go to a site such as Pingomatic.com and having your site pinged. Just put in your site’s name and its URL. The RSS feed link is left blank, and then you just need to hit submit.

How To Get Your Website Indexed By Google Faster

1. Social bookmarking

An additional fast method of Google indexing is to create social bookmarking websites. Such sites are wonderful due to the fact that they tend to be crawled multiple times daily, allowing your site to be picked up in rapid fashion.

2. Press Releases

It is also possible to produce press releases that can be issued on especially popular sites. Sites of this type are almost always crawled with great frequency, and it may be that your release will be picked up for posting on a host of other sites as well, making your reach even broader.

3. Article Marketing

While it represents an older technique for getting a site indexed, article marketing still tends to work quite well, provided it is not overdone. Lots of article directories maintain high rankings and offer great opportunities for exposure.

4. Comment On Relevant Blogs

Also useful for fast indexing is the tactic of commenting often on relevant blogs. It is important to never leave spam comments, but rather add valuable insight together with your site’s link. It should be noted, though, that blogs on which comments are posted should not have “nofollow” tags on them, otherwise search engines will be prevented from crawling links left by commenters.

5. Nofollow Tags

Nofollow tags are the subject of hearty debate in the SEO world at present. There are those who believe they offer a bit of an advantage, while others suggest that blogs bearing them will be of little use to those seeking rapid indexing.

6. Render Links So They Are Easily Found

While building your site, make certain to boost the likelihood that search engine spiders can actually crawl it. Render links in such a way so that they are easily found and followed. Make sure text links, not images are used, and Flash and image maps should also be avoided. Work to ensure that your pages are not too link-heavy, as this tends to flummox the spiders and thwart the indexing you seek.

7. Relevant Forum Comments

Comments are also useful when placed in relevant forums. These types of pages are crawled often, given that they contain continuously updated content. Lots of highly-trafficked forums have pages show up in Google searches mere minutes following their publication. Make sure comments you place in forums have a link within the signature.

8. Exchange Links With Fellow Webmasters

Finally, those who provide Houston SEO services remind us that it makes sense to consider exchanging links with fellow webmasters. This allows you to take advantage of other sites’ popularity and frequent attention from crawlers. Links of this nature do not result in Google penalties unless they are placed in large quantities in a brief period.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Houston SEO Expert: A Guide To Help Improve Your SEO Performance By Updating Old Content For The Google Freshness Algorithm

April 25, 2018 By SEO Houston Pros Leave a Comment

How To Boost Your Houston SEO Performance On Google By Updating Older Content

Google threw the SEO game for a major loop in 2011 when they announced the launch of their new freshness algorithm. The stated goal of this change was to deliver “fresher, more recent results” to the search engine’s users. What does that mean from an online marketing standpoint? Let a Houston SEO expert explain it to you: The practical upshot of Google’s freshness algorithm is that whether or not it seems sensible, all of your content now loses its SEO potency as it ages. The search engine is going to prioritize more recently-published content over older content, no matter how useful and evergreen that old content might be. So, how do you deal with this game-changer? Do you have to hire a full-time writer to churn out fresh articles in order to stay on top of the search results? Fortunately, no! You can turn the Google freshness algorithm into an asset instead of a challenge: It’s an excuse to rework older content and turn it into a more productive marketing tool.

Here’s a step-by-step guide to refreshing your content to improve SEO the same way the pros do:

1) Tweak The Words

How is the tone of your old content? Does it still match the new articles you’re posting? Are the facts still accurate? Is it up to the latest standards in your industry? Don’t be afraid to cut, modify, and expand your writing to make sure it’s as good as can be! This is also an excellent time to check your content’s keyword placement. Are you dumping too many keywords into your articles? Have you shifted targets and need to rephrase to target new keywords? Bear in mind that best SEO practices on this subject evolve over time; a keyword density that was considered “adequate” a few years ago might be “overstuffed” today. You want to do what you can to gain Google’s trust so you can rank higher.

2) Overhaul Your Visuals

This step is absolutely vital in making your old content look fresh again. Change out the existing graphics and consider adding new videos or infographics if you have them. Overhaul the layout to conform to the latest standards. Your goal here is to make your content look appealing even to a visitor who might have read it before.

3) Aim At New Social Networks

If your marketing techniques have evolved over time, the odds are good that you’re promoting yourself in new channels where you previously had no presence. Make sure that your overhauled content gets announced in all of your most effective social media channels. Reworked content is a great “icebreaker” to use to break into new platforms.

4) Expand Your Audience

The refreshed material may attract a dramatically different audience than your original content. You can even aim for this effect intentionally and conduct your entire overhaul with an eye toward capturing a new audience’s attention. Never overlook an opportunity to expand your business by expanding your market!

5) Automate As Much As Possible

Once you start to unlock the content renewal potential in all of your old material, every scrap of stuff you’ve published will likely start to look valuable. Don’t let the sheer volume of material overwhelm you! Establish a consistent process for content renewal and automate it as much as possible. You should use your time where it’s most effective: Making substantive decisions on how best to overhaul your material. The minutiae of picking it out and posting it should be handled by a rigidly-defined process.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

Should I Fire My Houston SEO Firm Or Keep Them?

April 25, 2018 By SEO Houston Pros Leave a Comment

Reasons Why You Should Probably Fire Your SEO Agency In Houston

Advantages To Staying With Your SEO Digital Marketing Agency

True potential – Being with an SEO Houston agency for a couple of months isn’t really enough time to see everything that they can offer you. A flawed or bad initial strategic plan can potentially be grounds for having a new strategy session, instead of completely abandoning the agency.
Brand familiarity – The agency is familiar with your brand. Having to teach the standards of your brand to a new agency is going to require a large upfront investment of both money & time.
History and data – The new agency might be doomed to make the same mistakes if it is blind to your history and metric information.
If you are working with the top-rated Digital Marketing Agency in the nation ie SEO Houston Pros, that means you are getting amazing results already.

Problems With SEO Results

Timing – Keep in mind that search engine optimization is a long-term strategy. Therefore, during the first few months, you shouldn’t expect any meaningful results. However, if it has been six months or even longer and the campaign is still not providing you with anything valuable, that could be a sign that you have an ineffective strategy.
Type of results – You might be dissatisfied as well is you don’t see your campaign providing you with the kind of results that you wanted. For several queries, you may have number one rankings, but it isn’t giving you any organic traffic. That might mean that your priorities are misaligned between your agency and you.
Responsive Actions – Does your agency admit that your campaign should perform better, and have strategic change suggestions to get things to improve? Or are they using the same ineffective tactics over and over again?
If your agency or firm doesn’t do content marketing, definitely fire them. Don’t waste time thinking about it.

Communication Problems With Your Current SEO Company

Another thing that could be happening is you and your agency might be having communication problems:
Unresponsiveness. A big red flag is untimely responses or gaps in communication.
Lack of clarity. When you don’t understand something, then that problem must be addressed and solved.
Lack of transparency. If results are promised by your SEO agency without them telling you what is occurring behind the scenes, that can potentially be a red flag to watch out for.
Misleading conversations. If you are receiving many empty promises, or your account reps mislead you at all, then that can be signs of intentional lying, apathy, disorganization, or all three.
Reporting. It may be time to find a new agency if you don’t get suitable information in this area.

Competitive Threats Between Different SEO Service Providers In Houston

Even if you and your existing agency have a decent relationship, you might still think that it’s time for you to fire them if there are any discrepancies between them and other potential agency alternatives:

Service discrepancies – Another agency might offer more thorough or modern services. It doesn’t make any sense to stay with an agency that doesn’t meet your needs any longer.
Pricing discrepancies – Many digital marketing agencies offer different price packages with similar if not the same products. Make sure to pick one that is charging according to your budget. Keep in mind that the agency that is charging a little bit more may provide better results.
A better fit emerges – You could come in contact with an SEO agency that has everything you are looking for in an agency. If this happens you should definitely consider.

Sometimes, an agency will fit better with your brand than another. It could be a combination of personnel, industry focus, services, and price. Whatever it happens to be, it is always worth exploring upgrades. If you are experiencing any of the signs discussed in this article, then it may be time for you to consider firing your SEO agency. If that is the direction you are leaning in, then be sure to check out your contract. There might be language in it that requires you to provide advance notice to the agency or might preclude you from ending the partnership prematurely without incurring a financial penalty. If you decide it is time to find an agency that will provide you with better results and takes the time to pay attention to your specific company, look no further. SEO Houston Pros are a great team of experienced digital marketers that have been named the best SEO company in Houston, time and time again.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!