online marketing in houston - Archive - SEO Houston Experts & Search Engine Optimization Consultants

SEO Houston Expert: How To Get Mortgage Leads On Social Media

June 20, 2018 By SEO Houston Pros Leave a Comment

Houston SEO Expert: Using Social Media To Acquire Mortgage Leads

Perhaps you have heard talk about using social media to garner mortgage leads. Maybe you scour the social media accounts of others in the industry to learn what they do to achieve marketing success. Sales funnels can be great for meeting revenue objectives, but the following paragraphs will concentrate on using social media as a means to secure strong leads. A sales funnel is a way to describe how an enterprise helps guide a customer toward a purchase decision. From the first bite through the final sale (or mortgage lead conversion), sales funnels are useful methods for bringing in new clients.

First Step: Boosting Recognition On Your Social Media Platforms

Start working to generate broader awareness of your enterprise, what you have to offer and what sets you apart from the competition. Go for as many facets as you wish, but it is worth noting that it may be better to hone in on a small number and perfect them instead of trying to be a jack of all trades, but master of none.

A. Natural Social Media Techniques

Start taking part in LinkedIn and Facebook groups as well as Twitter-based chats.
Make routine shares of blog posts on social media, making certain that the content is useful and appealing to the desired buying audience.
Utilize visual elements including GIFs, charts, infographics and the like that offer helpful mortgage tips.
Use strong hashtags in conjunction with postings, possibly using a free tool to help select them.
Produce video clips for use on social media and YouTube.

B. Pay-To-Play Methods

Paid Advertising options include paid placements on YouTube, Facebook, Twitter, and Pinterest.
It is also worth collaborating with influences to spark interest and get messages to larger audience groups.

Second Step: Engagement And Visibility Work

Boost and maintain a visible presence by utilizing the aforementioned methods and then adding in a couple of those that follow. There is no substitute for engagement, regardless of your potential customer’s current stage in the decision process. The techniques below will help drive them forward to the next one.

A. Methods Of An Organic Nature

Engage in sharing of “insider” posts that describe the home loan process and your specific business.
Try sharing actual client testimonials and positive reviews.
Utilize images of real clients and their new homes.
Make use of live video exchanges in which questions are answered.
Provide a complimentary guidebook to those who provide an email address that can be used in a subsequent marketing initiative.
Make an offer of a no-cost educational course on mortgages to those who give an email address.
Host a timely and topical Twitter chat.

B. Paid Options

Make use of remarketing advertisements on Twitter, Instagram, and Facebook designed to show your competitive advantage and availability.
Develop Messenger ads.
Work with a digital influencer on sponsored content and social media postings to advance engagement efforts.

Third Step: Converting Leads Into Mortgage Success

Here we have the last stage in converting a prospect into a customer. This is a point at which multiple contacts have been made, your business has been explained and trust has been developed about the services you provide. Now is when a prospect becomes ready to get in touch, and it is important to give them a pathway to do just that.

A. Organically-Based Techniques

Send social media visitors to the landing page by using a “apply now” or “quick quote” option.
For those who utilize the above lead capture options, make prompt contact and place them on the email marketing list.
Urge phone contact by placing a relevant Facebook post.
Let Instagram viewers known that instant contact can be made by utilizing the “call” option on the company profile.

B. Paid Methods

Make use of remarketing advertisements on social media that include strong calls to action that send prospects to the mortgage loan landing page that includes a lead capture or online lending application.

That about covers it! According to the Houston SEO expert that business owners trust, following these steps can help you produce a winning lead funnel via social media. For more information on SEO Houston Pros and the services we provide, contact us by giving us a call today.

Improve Your Rankings With The Best Houston TX SEO Tricks For Your Mortgage Website

June 15, 2018 By SEO Houston Pros Leave a Comment

Jump-Starting Mortgage Websites With The Top Houston TX SEO Techniques

1. Ensure Contact Information Consistency In All Formats

A frequent mistake made with regard to mortgage-related websites has to do with contact information. If you have moved offices in recent months or have brought additional branches on board, it is vital that important contact information be updated to reflect such facts. This needs to be done in a global way that includes not just websites, but also social media accounts that are used to prospective customers to find you.

2. Functional Click-To-Call Options

In essence, this is a dedicated link on the website that permits users to simply click and place a call to you from the mobile phone on which they found your site. Given how prevalent mobile searching has become and because search engines love sites that are mobile-accessible, this is a decision that can pay huge SEO Houston tx dividends. While coding for this feature is not complicated, it can be difficult to identify just the right place for it. Therefore, a web developer’s assistance is recommended. If you are among those who use third-party applications as part of a mortgage website, it is wise to reconsider in terms of using one for click-to-call functionality. Apps from third parties are well-known for crashes, and they are frequently unable to cope with certain types of updates. Therefore, a native click-to-call option is a safer choice for your mortgage site.

3. Positive Client Feedback

These days, an online review is akin to an old-fashioned word of mouth referral, and it is certainly true that search engines see them quite favorably. Reviews on sites including LinkedIn, Yelp, Zillow and the like are gold when it comes to search results, so it is important to generate a real presence and collect customer feedback. Always make time to reply to reviews that are received, because feedback platforms may post how long it takes for a response to be provided. Quick reactions can boost rankings to a notable degree.

4. Revising Meta Descriptions And Titles

It is worth remembering that meta descriptions and meta titles are what come up in search inquiry results. As such, a mortgage site needs to have topical and interesting to achieve success in the opinion of those driving the SEO Houston TX loves best. It is important to approach revisions to metas in a careful manner or risk harming existing rankings. Rather, just the metas for pages known to have good search outcomes but poor click-through numbers should be adjusted. Pages that rank nicely but do not receive a concomitant amount of traffic should have metas changed in order to spark interest from prospective mortgage clients.

5. Using Featured Images To Real Advantage

Featured images are the primary images used in conjunction with a blog or piece of content. If you have experience with sharing articles on social media, you have probably seen how images naturally appear in those posts. These are, in fact, featured images. It is well-known that images generate clicks, and this drives search engine results as well as appearances in Google image searches. Pinterest, for example, is a rare example of a platform that Google includes in search outcomes. Searchers are unlikely to get the same type of results from Instagram or Facebook. Therefore, to ensure that a given image works well in relation to search engines, its description ought to be written so that it encompasses the article’s title. You also want to make sure you are updating old content.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Best SEO Services & Techniques You Need For Your Company’s Website In 2018 Part 1

May 8, 2018 By SEO Houston Pros Leave a Comment

Best SEO Practices By The #1 Digital Marketing Services Providers In Houston Part 1

While much the magic of SEO just sort of happens organically, you can’t expect to abandon your SEO efforts after the site is set up. You must continuously update and adapt your website to match the trends and evolution of the current mortgage market. Pencil in some time every week to create new and engaging content to post on your site. Improve your efforts by promoting this content and regularly critique your efforts to ensure you are keeping only those efforts that are bringing results and not those that waste precious time and resources. This is one place that an experienced expert in Houston SEO services can provide valuable insights. Keeping a few important tactics in mind will allow you to create an SEO campaign that flows, reaches your audience and engages those potential borrowers looking for financial advantages. In the end, this is the point of your business and having an SEO plan that is perfectly aligned with your business intentions is essential to reaching these goals.

Digital Marketing – Search Engine Optimization & Reputation Management

It is no secret that internet has become the single most important place of online business, in the modern world. The online markets have presented buyers sellers and services of all types the most effective connection this world has ever known. It is essential that each business have the plan to keep up with and even excel their competition as online community lends huge preference to those businesses with spots on the first page of Google search results. But, the big question is “How exactly can you perform this small miracle?” With everyone clamoring for the same prize what chance does a small business have in the broad scheme of things? The important thing to know is that you aren’t competing with the entire internet, only searching to make a better connection with the online consumers looking for your products or services. When you look at it this way there are a great many ways that your site can greatly increase its online prominence and broadcast radius with a few techniques that are easy to understand but can take a lifetime to master.

1. Build your website on an SEO-friendly platform

If you don’t have a website in full function for your mortgage business this will be your first task. Your website is your online presence to the most important customer pool you have and professionalism is everything. The first step is to choose an advantageous spot where you can begin to build your blossoming site. There are many different options available for platforms that will function as a simplistic host to your website, WordPress is one such option. There are some advantages to using an option such as this, but even though they are very simplistic, it is important the setup is done professionally as small errors can come back later to haunt your performance later and bring misfortune. Getting an expert in Houston SEO services is the best way to lay the foundation for a flourishing mortgage website. Hosting services can be found in a huge array of prices and included services. Remember that the cheapest are not the most economical and the most expensive not the most appropriate for your needs.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

SEO Houston Pros: A Practical Methodology For Getting Google To Index Your Website Faster

April 25, 2018 By SEO Houston Pros Leave a Comment

Key Facts About Indexing & How To Get Your Houston Website Recognized By Google With The Right SEO Techniques

In essence, the process of Google Indexing involves getting your website listed in search engine results pages. Lots of folks in the online marketing world are under the impression that this is something that requires many weeks, or perhaps even months to accomplish, but this is not necessarily the case in all instances. The fact is that getting a site indexed is possible, and it can be done in the span of just a few hours. A number of techniques exist for making this indexing happen. Therefore, if you have a new website, the following information is sure to be helpful. Google indexing requires you to obtain links to your website from a number of highly-respected sites as well as sites that get crawled search engine spiders. While it is not necessary to pay for these sorts of links, work is still required. One way to begin is to go to a site such as Pingomatic.com and having your site pinged. Just put in your site’s name and its URL. The RSS feed link is left blank, and then you just need to hit submit.

How To Get Your Website Indexed By Google Faster

1. Social bookmarking

An additional fast method of Google indexing is to create social bookmarking websites. Such sites are wonderful due to the fact that they tend to be crawled multiple times daily, allowing your site to be picked up in rapid fashion.

2. Press Releases

It is also possible to produce press releases that can be issued on especially popular sites. Sites of this type are almost always crawled with great frequency, and it may be that your release will be picked up for posting on a host of other sites as well, making your reach even broader.

3. Article Marketing

While it represents an older technique for getting a site indexed, article marketing still tends to work quite well, provided it is not overdone. Lots of article directories maintain high rankings and offer great opportunities for exposure.

4. Comment On Relevant Blogs

Also useful for fast indexing is the tactic of commenting often on relevant blogs. It is important to never leave spam comments, but rather add valuable insight together with your site’s link. It should be noted, though, that blogs on which comments are posted should not have “nofollow” tags on them, otherwise search engines will be prevented from crawling links left by commenters.

5. Nofollow Tags

Nofollow tags are the subject of hearty debate in the SEO world at present. There are those who believe they offer a bit of an advantage, while others suggest that blogs bearing them will be of little use to those seeking rapid indexing.

6. Render Links So They Are Easily Found

While building your site, make certain to boost the likelihood that search engine spiders can actually crawl it. Render links in such a way so that they are easily found and followed. Make sure text links, not images are used, and Flash and image maps should also be avoided. Work to ensure that your pages are not too link-heavy, as this tends to flummox the spiders and thwart the indexing you seek.

7. Relevant Forum Comments

Comments are also useful when placed in relevant forums. These types of pages are crawled often, given that they contain continuously updated content. Lots of highly-trafficked forums have pages show up in Google searches mere minutes following their publication. Make sure comments you place in forums have a link within the signature.

8. Exchange Links With Fellow Webmasters

Finally, those who provide Houston SEO services remind us that it makes sense to consider exchanging links with fellow webmasters. This allows you to take advantage of other sites’ popularity and frequent attention from crawlers. Links of this nature do not result in Google penalties unless they are placed in large quantities in a brief period.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Should I Fire My Houston SEO Firm Or Keep Them?

April 25, 2018 By SEO Houston Pros Leave a Comment

Reasons Why You Should Probably Fire Your SEO Agency In Houston

Advantages To Staying With Your SEO Digital Marketing Agency

True potential – Being with an SEO Houston agency for a couple of months isn’t really enough time to see everything that they can offer you. A flawed or bad initial strategic plan can potentially be grounds for having a new strategy session, instead of completely abandoning the agency.
Brand familiarity – The agency is familiar with your brand. Having to teach the standards of your brand to a new agency is going to require a large upfront investment of both money & time.
History and data – The new agency might be doomed to make the same mistakes if it is blind to your history and metric information.
If you are working with the top-rated Digital Marketing Agency in the nation ie SEO Houston Pros, that means you are getting amazing results already.

Problems With SEO Results

Timing – Keep in mind that search engine optimization is a long-term strategy. Therefore, during the first few months, you shouldn’t expect any meaningful results. However, if it has been six months or even longer and the campaign is still not providing you with anything valuable, that could be a sign that you have an ineffective strategy.
Type of results – You might be dissatisfied as well is you don’t see your campaign providing you with the kind of results that you wanted. For several queries, you may have number one rankings, but it isn’t giving you any organic traffic. That might mean that your priorities are misaligned between your agency and you.
Responsive Actions – Does your agency admit that your campaign should perform better, and have strategic change suggestions to get things to improve? Or are they using the same ineffective tactics over and over again?
If your agency or firm doesn’t do content marketing, definitely fire them. Don’t waste time thinking about it.

Communication Problems With Your Current SEO Company

Another thing that could be happening is you and your agency might be having communication problems:
Unresponsiveness. A big red flag is untimely responses or gaps in communication.
Lack of clarity. When you don’t understand something, then that problem must be addressed and solved.
Lack of transparency. If results are promised by your SEO agency without them telling you what is occurring behind the scenes, that can potentially be a red flag to watch out for.
Misleading conversations. If you are receiving many empty promises, or your account reps mislead you at all, then that can be signs of intentional lying, apathy, disorganization, or all three.
Reporting. It may be time to find a new agency if you don’t get suitable information in this area.

Competitive Threats Between Different SEO Service Providers In Houston

Even if you and your existing agency have a decent relationship, you might still think that it’s time for you to fire them if there are any discrepancies between them and other potential agency alternatives:

Service discrepancies – Another agency might offer more thorough or modern services. It doesn’t make any sense to stay with an agency that doesn’t meet your needs any longer.
Pricing discrepancies – Many digital marketing agencies offer different price packages with similar if not the same products. Make sure to pick one that is charging according to your budget. Keep in mind that the agency that is charging a little bit more may provide better results.
A better fit emerges – You could come in contact with an SEO agency that has everything you are looking for in an agency. If this happens you should definitely consider.

Sometimes, an agency will fit better with your brand than another. It could be a combination of personnel, industry focus, services, and price. Whatever it happens to be, it is always worth exploring upgrades. If you are experiencing any of the signs discussed in this article, then it may be time for you to consider firing your SEO agency. If that is the direction you are leaning in, then be sure to check out your contract. There might be language in it that requires you to provide advance notice to the agency or might preclude you from ending the partnership prematurely without incurring a financial penalty. If you decide it is time to find an agency that will provide you with better results and takes the time to pay attention to your specific company, look no further. SEO Houston Pros are a great team of experienced digital marketers that have been named the best SEO company in Houston, time and time again.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

A Quick Lesson On Building Stronger Backlinks With The Best SEO Company In Houston

March 21, 2018 By SEO Houston Pros Leave a Comment

What You Should Know About Backlinks

Backlinks refer to outside domains pointing links back to your website or pages on your website. In short, it’s when a website links back to your website. Your backlink profile is basically links pointing to your site from external sites, and in turn, this contributes to your backlink profile’s overall relevance, strength, and diversity.

The number of backlinks can include links from one domain or from multiple domains. It’s quite common for multiple domains to link back to content that is relevant, useful or authoritative. In a perfect world, this is how backlinks are gathered, from content that is unique and shared on other sites that want to be associated with the content.

In general, think of backlinks as being a vote of confidence. The votes are for content that is linked to your domain from sources other than your own domain. Generally speaking, backlinks are important and we’ll discuss why in the following section.

Why Are They Important

Backlinks are important to both search engines users and search engines. Backlinks let people find other sources of info on the same topic or related topic. For example, if a search engine user lands on a page about “the best smartphones,” then he might find backlinks to other carriers, reviews, and content such as that. Links give consumers a good experience because they can easily find other information about the topic, which is “the best smartphones.”

As for search engines, backlinks play a role in building value and importance of a page. Generally speaking, the number of backlinks used to be an indicator of how popular a page was, but things have changed and there are various ranking factors that come into play when evaluating backlinks. These days, quantity isn’t that important and if you have too many backlinks from questionable sources, then your domain’s authoritative signals may become hindered.

What Is A Good Backlink Profile

Variety is the key to obtaining a natural link profile. Links come from various domains and links have various strengths. If you want to get a better idea of what your backlink profile is like, then you can look at KPIs, such as what domains are referring links to your site and the countries where the links are coming from. Don’t forget to check the TLD, short for top-level-domain.

Some domains are better to get links from. These domains are considered to be sources that are trusted, and a few examples include links from government entities and educational institutions. Such domains are looked at as being trustworthy.

Don’t ever pay someone to link back to you. If you do decide to try to build links via sponsored content, then make sure you label it as “sponsored” or else you will be running afoul of FCC rules. Many publishers choose to use the “no-follow” tag for such links. So, you can consider doing this too.

In the past, it was a good idea to add listings to DMOZ and other directories like it. However, times have changed and such directories are not that relevant but do try to build a relationship with webmasters of directories that are focused on a niche. Getting a backlink from such a site may help you out.

Domains that end with .gov are good for backlinks too. They are valuable links. The reason why is because not just anyone can start a website with that extension.

Building Backlinks

You should make sure you personalize your messages to webmasters, such as mentioning why you like their sites and brands, and you can cite their articles. Doing such things will make webmasters more receptive. As for a point of contact, consider using sites such as LinkedIn because these are professional sites. The process of creating backlinks to your page can be time-consuming and stressful, make sure to hire a Houston SEO company to do the work for you.

Who Links To Your Site

Monitor links that point back to your site. Many domains from countries such as Brazil and Russia are sometimes often looked at as being spam, so disavow links from sites located in such countries. You can do this via Google Search Console.

Get in touch with us or call now for more information on getting your campaign started!

Utilizing Efficient Houston Content Marketing

December 14, 2017 By SEO Houston Pros Leave a Comment

Are You Measuring Your Content Marketing Success?

According to Hubspot, only 30% of B2B marketers reveal that their organizations are effective at content marketing. A big reason is that many do not test their efforts to discover what’s producing results and what needs modification for success.

Merely creating, publishing, and promoting content is not enough. It’s important to measure your content’s performance to ensure you’re increasing traffic to your websites, fostering engagement from social media, capturing leads, and generating sales from your content.

Having a content performance plan allows you to hone in on what’s working so you can continue creating these favorable outcomes from your marketing. Through testing and analyzing you’ll gain a better understanding of your audience’s behavior and what they want, which positions you to deliver more of what they want.

How to Measure Your Content Marketing in Houston

The good news is, measuring your content’s performance doesn’t have to be a technical, arduous task.

Although there are a plethora of tools you can use, keep it simple by using Google Analytics for your website and the native analytics on the marketing platform you’re promoting on. You’ll efficiently collect the data you need to discover which content is resonating best with your audience.

Next, ask yourself the following questions on a weekly or monthly basis to gauge your content marketing results:

What keywords are people using to find my content on Google? On social media?
Which content types are viewed or read the most? (blog posts, videos, social videos, email messages, infographics, articles, etc.)
Which content types are shared the most?
Which content topics generate the most engagement (i.e., likes, shares, and comments)?
Which content types create the most social engagement?
How long are visitors staying on my page (dwell-time)?
Do they visit other pages on my website?
How many page views did my content receive?
How many leads did my content generate?

Can you see how these questions can give you a greater sense of what’s driving results from your Houston internet marketing? It helps you see what your audience gravitates to the most, allowing you to focus more on creating content to better serve their needs and wants.

Measuring your content marketing is a key ingredient to inbound success. Use this guide to begin better assessing your content efforts. With consistency, you’ll create a winning formula that produces favorable results, enriching your overall digital marketing.

Free Web Hosting Negatively Affects Your Houston Internet Marketing

November 27, 2017 By SEO Houston Pros Leave a Comment

7 Reasons Not To Use a Free Web Hosting Service

There’s an old saying that nothing in this world is free. Even if a company offers a free product or service, there’s usually an ulterior motive, such as collecting customers information or upselling them additional products or services. Well, web hosting is no exception. There are many reasons that can impact your website negatively. Here’s why you shouldn’t use free web hosting.

Ads, Ads, Ads

Free web hosting services have to make money somehow, otherwise, they wouldn’t be able to keep their servers running. The most common monetization method used by free web hosts is forced advertisements. They’ll display ads for which they earn money on users websites. The user doesn’t earn this money, however, nor can he or she opt out. Instead, they are forced to display ads while filling the host’s coffers.

Downtime

Not surprisingly, free web hosts have more downtime than their premium counterparts. With limited personnel and outdated hardware, free hosts often struggle to keep their servers up and running. Granted, many still advertise 99.9% uptime, but this is far from what they offer.

Security Vulnerabilities

Roughly 30,000 websites get hacked each day, according to a Sophos Security Threat Report. While factors affect a website’s susceptibility to cyber intrusion, web hosting is one of the most influential. Free web hosting services often run outdated software, such as PHP, phpMyAdmin, and MySQL, that hackers can exploit to access clients’ websites.

Furthermore, nearly all free hosting services use shared hosting instead of dedicated or virtual private servers (VPS). As a result, servers are congested with thousands of websites. That is concerning because the security of a server is only as good as its weakest link. With thousands of sites hosted on the same server, there’s a higher risk of cyber attack when using free hosting services.

Limited Disk Space

Free web hosting services also offer limited disk space. If you just recently launched your website, this may not be a problem. If your site is established and contains hundreds of pages of content, however, you may encounter a “Disk Space Limit Reached” message in your account.

Most free web hosting services offer between 500 MB and 1 GB of disk space. According to a report by the HTTP Archive, the average size of a web page is roughly 2 MB, which means you can publish 250 to 500 pages if each page is 2 MB. Realistically, though, you’ll probably reach 500 MB to 1 GB with significantly fewer pages due to the large file sizes of images, video, and other media.

Limited Bandwidth

In addition to disk space, free web hosting also places limits on bandwidth. Bandwidth refers to the amount of data that can be transmitted between the server and clients in a specified period. If a free web host offers 5 GB of bandwidth per month, for instance, visitors can only download and upload 5 GB worth of data from your site every month.

Again, limited bandwidth may not be an issue if your site is new or otherwise small. As your site grows and becomes more popular, though, your bandwidth requirements will also increase.

Pay for Upgrades

While free web hosting services have limited bandwidth and disk space, you can usually increase these limits – but only if you’re willing to pay. As previously mentioned, free web hosts make money by displaying ads on users’ websites. However, another way they make money is by selling optional upgrades.

Poor Customer Service

Finally, free web hosts offer poor customer service at best or non-existent customer service at worst. When a server fault causes your website to go offline, you’ll want to contact your web host as soon as possible to resolve the issue. The longer your site is offline, the more traffic you’ll lose. And for online businesses, traffic means money. Unfortunately, it can take days to get a response from a free web host.

As you can see, free web hosting poses many problems for webmasters. Even if there is no cost for the initial service, you could end up paying for upgrades later down the road. If you’re serious about building a website, choose a premium, reputable hosting service. It’s a smart investment that lays the groundwork for a successful online presence.

Call or contact SEO Houston Pros for more information on Houston internet marketing today!

Content Marketing In Houston Is A Great Tool To Use

October 12, 2017 By SEO Houston Pros Leave a Comment

The Benefits Of Utilizing Houston Content Marketing

Content marketing is nothing new, but it is more important now than it has ever been. Remember, content is king and it is usually the cornerstone of all digital marketing strategies and it is one of the best ways to get the most from the internet. In other words, there are many rewards you can reap from content marketing.

With that said, there is no single strategy that works for everyone when it comes to content marketing. If you want to get the most from it, then you have to focus on creating content that is useful, of high-quality and unique, as well as entertaining and interesting to your targeted market. It doesn’t matter whether it’s video content, text content or podcasts, you want to make content shareable and relevant. With that said, read on to find out what exactly determines content is king.

Content Marketing Is Great For SEO In Houston

Houston SEO companies know that quality content writing is a must, and there are two reasons why high-quality content impacts SEO and ranking. One reason is that content that is unique and between 300 to 500 words long and that include internal links to relevant content can boost a site’s organic rank, so does including keywords in a natural way. When a site is ranked high, then it will be exposed to many more consumers who are searching for similar content.

Also, the authority of your brand can improve via a consistent content strategy. It may also help you create a backlink profile. Having a strong backlink profile is important in regards to SEO.

Content Encourages Engagement

Great content encourages users to engage with you, regardless if the content is in the form of a blog post or social media post. If the content is amazing and people love it, then they will comment on it, share it with others or like it. If you want to increase engagement on your content, then you’ll want to make sure your strategy includes posting content on social media channels, and this includes all social media channels you use and not just one or two.This is how you’ll expose your content to as many people as possible.

Generate New Leads And Make More Sales

The better your content, the more awareness you’ll raise for your brand and this will help you generate more leads. Not only will you generate more leads, but you’ll make more sales. High-quality content is described as being content that is not that sales-oriented nor reads like an advertisement. This allows consumers to read and enjoy content without feeling like they are reading a sales pitch.

Content is king and there are many reasons why. If you need help with content, work with one of the few Houston SEO companies that can help. Contact us or call SEO Houston Pros if you want to make the most of your content and SEO.

How To Pro-Actively Respond To Online Reviews In Houston

September 29, 2017 By SEO Houston Pros Leave a Comment

Customer reviews online are playing an ever-increasing role in a company’s ability to build trust with their audience. If you have a business with an online presence you will find that the better your reputation and the more good reviews that you have will increase your bottom line and if you have too many poor reviews it could cost you everything. If you need help, consider getting SEO services Houston, Tx. The most important fact to be aware of is that when a person is satisfied they are less likely to make an effort to post a review but when they’re unsatisfied they are highly motivated to let everyone possible know about it.

To Put Things In Perspective Take A Look At These Statistics

1. Over 90% of all consumers check for and read online reviews.

2. Almost half of those who read a review online formulate an opinion after reading only 1 to 3 of the reviews posted.

3. One of the top factors used by consumers when judging a business is its star ratings.

4. Your search engine ranking is significantly impacted by your online reviews.

5. Most people today will make a search online to check reviews and star ratings before making any buying decision.

6. It’s imperative that you respond to your reviews.

If you’ve managed to get a good amount of reviews online for your business in places such as Foursquare, Yelp, Google and Facebook, then that’s an excellent start. But it’s necessary for you to continue making additional efforts. You need to begin to respond to reviews whether they’re good or bad and you need to learn how to respond to them in a way that encourages others to leave good reviews.

Online Review Management Is Key

Take a look at the video to see our recommendations on how exactly how you should respond to negative and positive reviews and how those responses can have a positive impact on your web presence. If you need help managing your online reputation then you should consider using SEO services Houston, Tx to help improve your business. You can call SEO Houston Pros or contact us for a free consultation to learn how you can control your online reputation.