The Benefits Of Local SEO For Your Houston Business

September 19, 2017 By SEO Houston Pros Leave a Comment

How Local SEO Services In Houston Can Benefit Your Business

If you operate a business in Texas, our company can help you get a handle on marketing to a local audience via the Internet. The importance of online marketing can’t be overstated. Once you understand the power of the Internet, you will be able to see exactly why it is so important to master local search.

There are a number of ways that local SEO services in Houston can benefit your business. The primary goal of any search engine optimization campaign should be to get more targeted traffic to your website. When people who are interested in your products or services can easily find your site, they are far more likely to make a purchase.

One of the advantages of working with a Houston-based SEO company is that they are familiar with the local area. This will help them more effectively market your business online. Because they already have a good idea of how people in the Houston area use the Internet to search for products and services, they can optimize your site to improve your chances of connecting with a local audience. They can also conduct extensive research to find out what keywords people in your neighborhood are using to search for products or services in your industry. Again, this will allow them to laser-target your optimization strategy so that your site reaches the intended audience.

Getting your business listed on Google Maps is especially important. That way, it will show up when people search for local businesses. An SEO company in the Houston area can help ensure that your business shows up on Google Maps and that all of the information included in your listing is correct. This can help improve your chances of having local customers discover your business online, which is a real advantage when it comes to targeting a local audience.

Working with an SEO specialist in Houston makes sense for a lot of different reasons. Not only can you meet with them in person to discuss your website but they are also familiar with how people in your part of the country think. As a result, they can often develop more effective SEO campaigns than an SEO company located in another area could. That is why it is so advantageous to work with an SEO company that is located right in your community.

You can reach far more people through the Internet than you can by using traditional advertising methods such as hanging flyers or putting an ad in the paper. When you advertise online, you have the potential to connect with people who are located throughout the world. Even if you are just targeting people in your community, it is essential that you optimize your website so that it is easy to find. When people search for the products that you sell, your site should come up as one of the first results.

If you have any questions about the SEO services that we offer, feel free to contact us and we will be more than happy to talk to you about how we can help your business connect with customers in the Houston area. We can also help you understand how local SEO services in Houston can help your business get more customers and make more sales.

We invite you to call us today! To expedite your online exposure, you can start the process by filling out our Discovery Page!

Web Design Done Right By SEO Houston Pros

September 19, 2017 By SEO Houston Pros Leave a Comment

7 Deadly Sins of Web Design You Should Avoid

Website conversion is the main goal of each and every website. This is because of the fact that websites are created to have contact with potential customers or have a sales conversion. Surprisingly, I have come across some websites that do not have a way for visitors to interact.

Most of the website owners upset by the performance of their websites have always wondered why their web designers did not consider elements that convert visitors into customers. I have written this article to help you know what to consider when setting up a website. Read on to find out more.

What To Avoid When Setting Up A Website

Hiding Contacts

It is usually a good idea to put your phone number in the page header. Never hide your phone number as can make you lose some customers. Use a contrasting color to make your phone number stand out and use a larger font to make it more visible. You can also add shadows to give numbers depth.

Lack of a Contact Path

Ensure that it is easy for your website visitors to contact you. To achieve this, clearly, explain to your visitors what you want them to do. For instance, if you want them to complete a form, then use easy to understand words like ‘request information’. However, you should avoid using words like “submit”.

Sending Mixed Messages

The web pages need to match your keywords and tell visitors what you offer. Therefore, if you provide staffing services, it is a good idea to say “we provide staffing services” instead of saying “we grow business”. The second slogan is not good as it does not tell your visitors what you want them to do. Such slogans can send mixed signals.

Having More Clicks = Poor Conversion

Your website visitors should not be forced to navigate your site to find what they are looking for. Remember that the more time your visitors spend navigating the site, then it is more likely that they will not be able to engage with you. The only people that read a whole website are engineers.

Having Harmful Web Design Gimmicks

Gimmicks lead to a lot of problems. Flash does not work on iPads. This should be a major concern considering the fact that many people use tablets. Don’t allow your web developer talk you into slick shiny moving objects as it can get old quickly and make you leave some of your customers on the sidelines.

Improper Use of Images

They say a picture is worth a thousand words. However, you will find that most websites use images improperly. One of the biggest mistakes small and big businesses make is using wrong images on their websites.

For example, why should a company that sells electricity use images of people working on their taxes? Why should a staffing agency use the image of a light bulb? This is a mistake that you should avoid at all costs. Stock images of people need to mimic the tone of the business.

For instance, a tech company that has employees who walk around in converse should not have images of employees wearing suit and tie. Keep in mind that people who contact you on your website have a visual of your company. Shorts and converse are not interchangeable.

Not Using The 8-Second Rule

The 8-second rule is important to website owners as it captures the attention of website visitors. You can achieve this by having visual cues that can capture your visitor’s attention. However, you need to ensure that the message on your website is clear.

Bold fonts are a good way to grab attention as it allows your visitors to scan your site and know what your website is all about without having to read everything. Clear navigation gives user’s ideas of where to go. You should just ensure that the message on your web pages matches the message your visitors expect.

Hiring a Houston web design company will help you avoid the above deadly sins of web design. The company will ensure that your website is not just one of the billions of websites but one that converts visitors into customers.

Call us now or contact SEO Houston Pros today for more information.

Using Anchor Text The Right Way In 2017

August 18, 2017 By SEO Houston Pros Leave a Comment

How To Use Anchor Text In A Post-Penguin World

In the post-penguin world that we are living in, there has been a lot of attention focused on anchor text and how to properly use it now. When the over-optimization penalty is considered as well, there definitely had to be changes made to when and how to add anchor text. That is why it is so important to work with a reputable Houston SEO service provider to ensure that you are using anchor text properly for the current conditions.

First of all, let’s recap the way things were done back in the good old days. A certain keyword would be selected to focus our article on and we would add a hyperlink to the relevant page each time the keyword appeared in the text. In the days where keyword densities might see words repeated as many as 10 or more times, that included an excessive amount of highlight anchor text and made for a very unnatural situation since no one would ever add a word this many times naturally.

As time moved forward we started slowly cutting back on anchor text being created that had the keyword directly in the article. That was a significant change from the way it was formerly taught. We started moving away from having multiple links on one page that used the same word over and over again to diversifying the words that we used. However, this still involved having as many as 10 links per page and then navigational links on top of that.

Today, when links are made in the copy we need to ensure that they are strong links. There are some pages where on anchor text is added because it simply doesn’t make any sense. I believe we are working more in the way that was intended by Google now than we did in the past. When you have something that is relevant and related, then make the link naturally. If you don’t, then simply don’t.

It isn’t a good idea any longer to try forcing anchor text on a page simply to create a link since you will soon discover that the page is over-optimized.

There are also new challenges to link building and making links to your website. You don’t want to add monetizable keywords at a feverish pace to an article or post that you are submitting via a third party any longer. If the subject of your article is helmets you wouldn’t add gloves, brakes or tires t your author box. Instead, you might have “Click Here,” with those words being your anchor text.

So how do you go about creating a link naturally? That is a major consideration now whenever you add anchor text to an article.

The world we live in now is dramatically different than the one from even five years ago. You will be much more successful trying to provide users with relevant links and information than you will be trying to gain Google.

Google is onto over-optimization in addition to Exact Match Domains. Therefore the best advice is simply to act naturally in everything you do, create engaging, high-quality content and watch your rankings continue to improve over time.

Call now! Or contact us here to learn more about the benefits of getting SEO done right foryouru business with SEO Houston Pros!

Reporting A Wrong Number Is Requested

August 18, 2017 By SEO Houston Pros Leave a Comment

Google Local Is Now Asking Searcher To Report Any Incorrect Phone Numbers Immediately After Calling

Recently Google has provided the option for reporting whether a business phone number is right immediately after the business is called from their Google local listing or map. Anyone who has ever had difficulties getting in touch with a business knows how even more frustrating it can be to finally find the contact information and then reach a wrong or dead phone number. Wrong numbers hurt both business owners and consumers at the same time. They result in lost customers and the customer’s needs are ultimately unfulfilled, which sends them elsewhere in order to get their needs met. That is why it is so important to practice professional SEO in Houston to ensure that all of your business contact in your listings is correct. On Google maps and local listings you now can report a wrong phone number immediately after calling through a new prompt that is displayed after the call is completed.

The prompt so far is visible only on a local listing, and available only when you use a mobile device to make a phone call. After you have made your call, go back to the browser window where you made the search – there will be a small yellow box asking if the number that you just called is correct. Let Google know if it is a working and accurate number and pay it forward.

Optimistic Benefits

What is so good about being able to report wrong numbers? It can be very hectic to run a business, and the owner might not always have the time to keep their information correct and updated with help from an SEO firm. Google has provided consumers with the opportunity to help other prospective customers out in addition to business owners, by giving them a way to report false information simply and quickly. It will definitely help to cut down the number of wrong phone listings that are out there, which will make life easier for both business owners and consumers. The option for reporting incorrect phone numbers might sound brilliant from a local marketing perspective. Unfortunately, not all SEO teams and internet marketing companies follow the rules. This new pop-up potentially could be the next nightmare for Google’s local listings similar to the “anonymous reviewer.”

Pessimistic Uncertainties

So will Google notify a business owner whenever a customer reports that a phone number is inaccurate or inactive? That is the big question. Also, what options will be provided by Google to the business owner for fixing the problem if one is reported? Will the phone number be changed by Google based on other information in the listing? Will the business profile be pulled from the local listing results by Google if a phone number gets reported as being incorrect? Is this question caused by Google for both non-verified and verified phone numbers? What if the reception on a phone is bad rather than the actual number being bad? Will Google be punishing business due to potential customers having bad cell phone coverage?

These questions have many different possible answers to them, but Google hasn’t revealed the information so far. With local listings being so highly competitive these days, and the removal of everything except the highest ranking local businesses from local search recently, the conditions are prime for competitor sabotage to take place. It is going to be very interesting to find out what other new features will be tested and integrated into the new Google+ Local listings in the upcoming months. In particular what other user-based information will be used for ranking quality of the local listings as well as what weight the information is going to carry.

For more information please call or contact SEO Houston Pros today!

Google Securing Search For Ad Clicks

August 14, 2017 By SEO Houston Pros Leave a Comment

Recent Changes To Google Search

Google announced last week that they are moving to secure search on paid ad clicks and that all searches were being switched to encrypted searches. AdWords advertisers until recently were provided with complete access to keyword data, either through Google itself or via a third party tool that uses the API for the data. In the future, you can expect that even paid search keyword data is going to be blocked and you will see “Not Provided” instead.

What Do These Changes Mean?

What this means is that keyword data will no longer be passed on to website owners. The change eliminates a website’s ability to track its users based on keyword searches. This makes it harder for organic searcher marketing professionals to have the ability to which keywords are driving traffic to websites. That is why it is essential to have a reputable Houston SEO company to work with to adjust to these important new changes. Specifically, what this will mean is that the search query that is typed in by a user before they click on now will get passed through using a Google redirect over to the destination URL without the data being passed on to Google Analytics or any other software except for Google AdWords.

Why Is Google Doing This?

According to Google Adwords’ Product Management Director Paul Feng, this change is mainly due to security.

Feng said in an announcement that they worked hard for a long to keep searches secure on Google. Since 2011 SSL encryption has been provided for signed-in searches and that has been rolled out to searches made in the Chrome browser from the Omnibox. Feng added that they were extending their efforts for keeping search secure by removing the query from the ad click refer the originates from SSL searches at Google.com.

Advertisers will still have access to a lot of useful data for optimizing and improving their landing pages and campaigns. For example, detailed information can be accessed in the AdWords search term report along with the Search Queries report in Google Webmaster Tools.

The aim of this move is to homogenize search query referrer data from organic clicks and ad clicks. Last year when search terms in organic searches were encrypted by Google, it leads to claims of the hypocrisy of advertisers continuing to get access to the terms while others did now. Now that there will be across the board secure search, Google is effectively closing those claims of hypocrisy when it comes to paid and organic search terms.

How Are Users Affected?

Advertisers still will have access to paid search query data through utilizing the search terms report inside of the Google AdWords dashboard. Those advertisers who don’t utilize third party management tools might not notice any difference either, other than maybe needed to have access to AdWords tags.

Google is effectively removing the referral keyword string in order to prevent keywords from being displayed in website logs and providing secure search. All data, however, will continue being stored in the AdWords dashboard and advertisers will still have access to it.

Call or contact SEO Houston Pros today for further information.

A Guide To Link Building for SEO Beginners

August 14, 2017 By SEO Houston Pros Leave a Comment

Link Building For Beginners

If you are currently searching for ways to integrate effective SEO strategies into your website, you may have come across the concept of link building. Any Houston internet marketing services provider can explain to you what link building is and why you need to start doing it sooner rather than later. This is a brief guide to link building which aims to offer you a better understanding of the concept, as well as a few actionable ideas and strategies.

Houston Internet Marketing Services Provider Explains Link Building To Small Business Owners

Link building is the process of obtaining links from other websites to your web pages, with the purpose of improving the authority of your website, and therefore its search engine rankings. Whenever a website with high authority and with lots of readers links to you, a little bit of this authority gets transferred to your website. This is the online equivalent of expert recommendations.

When a website links to another one, the two web properties become associated. This is why not all inbound links are good for your website, and why you should seek for links from high authority websites in niches or industries that have a connection with your area of activity or with the main topics of your website. For instance, if you sell flowers, you won’t benefit too much from a real estate website linking to you, as the two industries aren’t related in any way. On the contrary, a link from a wedding planner or from a funeral home will boost the relevance of your web pages for their main keywords.

Similarly, if a low-quality website links to you, this link may do more harm than good, as it would be a signal that your web property is associated with low-quality service providers. Too many links from such sources and you may notice a negative effect on your rankings. This is why smart business owners choose to hire Houston internet marketing services to help them identify local websites with high authority and establish a connection that would enable them to obtain some high-quality links to their websites.

There are multiple ways to build solid relationships with high authority websites in your industry. One surefire way to get noticed is to use information from the high authority website, and give them credit for it. Another method is to ask the website author for an interview which you can publish on your own website. Guest blogging is another effective way of building long-lasting relationships with other website owners. If your website doesn’t have an associated blog, it’s time to set up one and start blogging.

These are only a few ideas to help you understand the essence and the basic principles of effective link building. If you use the above advice, we would be happy to hear from you. How is link building working for your website? Which of the tips we’ve provided here has helped you the most?

Contact or call SEO Houston Pros today for more information regarding link building and link building strategy. We encourage you to visit here so that we may start by providing you with a FREE website audit to get started.

Be The Best When It Comes To SEO Content Marketing in Houston

August 14, 2017 By SEO Houston Pros Leave a Comment

Content Marketing Tips

Content marketing is not a walk in the park especially if you are new to it. However, if you are able to master it you will be able to drive the right customers to your website. You will have new ideas and numerous questions along the way. So, to make it less of a hurdle, here are a few expert content marketing tips to make your campaign a success.

Simple Communication

Don’t write your articles or posts like a novel. Most people like it when such information is straightforward and simple. Make it a conversation with your audience and offer value in a way they can comprehend.

Write Excellent Headlines

Your headline is what grabs the audience’s attention. Your headline should be able to attract and encourage the target audience to read your content. So, come up with informative and relevant headlines like “tips for content marketing..”, “what business owners need to know about..” “The benefits of..” etc. Ensure they are catchy and always give the readers an idea of what they can expect in the post.

Always Have SEO in Mind

When it comes to content marketing, search engine optimization is a tool that you cannot afford to overlook. Yes, content is king, but it is useless if it can’t reach the right audience. Proper optimization of your content will make it easily reachable to your audience.

Share the Content

As mentioned, your content is almost useless if it has no readers. You can reach your target audience by sharing your posts across various platforms such as social media and forums. Pushing your content out there can make a world of a difference.

Test Your Posts

This is an excellent way to test picture posts, headlines as well as your social media content. Share it on different social media platforms but not in a similar manner. However, ensure you share them at the same time and day of the week. This will help you know the ideal delivery method as you analyze the results.

Recycle the Content

You want to give your readers posts that bring value and are relevant to your niche, but you do not want to reuse the same content. So, brainstorm and find fresh and unique content, so that the readers stay interested in your blog or site. If writing’s not your thing, you may want to consider hiring a team of writers to do the job.

Content marketing can be hard for some, but if you implement these tips properly, it will become simpler. Remember that doing business online requires consistency to stay relevant. So, be smart and take the expert advice and your business will certainly flourish.

Providing your website with the best Houston SEO services and staying relevant with any and all of your content is key. Contact SEO Houston Pros or call us today to learn more about how search engine optimization can benefit your business in all of the right ways!

PPC Is Getting A New Wardrobe in 2017

July 10, 2017 By SEO Houston Pros Leave a Comment

The Most Significant Changes in PPC for 2017

From changes in targeting to the latest products available, following are the need-to-know changes in PPC this year from your expert SEO company in Houston.

2016 was the year that brought mobile advertising to a new level when it surpassed the searches completed from desktops and increased search spend by $6 Billion. Since we know that mobile will be even more important this year, let’s take a closer look at the most significant news, trends, and launches seen from Google AdWords and Bing Ads. We’ll begin with this key: Machine Learning.

Machine Learning

Frederick Vallaeys, the former Google technician and founder of Optimyzer mentioned in his column, Adwords 201 is all about dealing with an artificial intelligence. Today machine learning is behind every significant revolution in search marketing.

One good example would be the earlier announcements for smart display campaigns from Google. These specialized campaigns depend on the capacity for machine learning to automate each feature of the campaign.

In March 2017, there was another important development on the machine learning frontier. Google has announced that it will be expanding the meaning of “close variants” for exact matches. In the future, word order will be ignored and functions words in exact matches can be added or ignored as necessity demands.

Here is a short story about how this industry will be such a great place to be right now. This all happened on a Friday before the SMX West was launched. I had the pleasure of hosting a last-minute conference session with fellow moderators Matt Van Wagner and Brad Geddes. The previous night we were wondering if we would spend the session talking amongst ourselves, but at 7:55 on the following morning the conference hall filled and we were the center of a lively discussion filled with important questions and tips, you can hear parts of the conference in this podcast. Sometime after the conference, I learned that an important project manager from Google had also arrived to hear about feedback. The feedback showed that over 100 people had risen early to talk shop and cross-cultivate many ideas a true testament to the nature of this important industry.

In May, there was an important update made for the AD Rank thresholds that works to determine the context of a query, for example, if this relates to a recent news article or a specific product.

Conversion Tracking & Attribution

Another important event in the first half of the year was the advent of AdWords Converted Clicks and the initial presentation of Google Attribution. This was the biggest product launch mentioned at Google Marketing Next. Search marketers have had some experience with Google attribution data in the Analytics and Adwords, but the latest introduction pulls in more data from across different channels and makes this essential data available for bespoke bidding strategies.

Another important addition was that of the Maximize Conversions tools that were added to the suite of automated strategies sometime near the end of May. If you regularly use the offline conversions tools you can schedule these Adwords imports today.

These new releases and tools have a host of different advantages to lend. Google can now track and provide reports on visits made to store that come in from a large selection of YouTube campaigns.

Google launched another important pilot and dubbed it “Ads Added by AdWords”. Over 2000 accounts were invited to participate in the campaign that adds ads which are tested in each different ad group.

The green outline featured in the Google ad label became an official symbol at the end of February. Those interested can see the entire history of the Google ad labeling at his exclusive trip down memory lane.

Then in March, expanded text ads can begin receiving support through Dynamic Search Ad very own page feeds. This means that headlines can now be generated in a dynamic way, and the extra characters are all available to the advertisers in a unique type of description.

Not long back Google decided to test a second description line for text ads. So far it’s only a limited test. Price extensions are available on all devices. You’ll find those extensions in carousels that are swipeable on mobile. Google is in experimental mode with that format and experiments include the extensions found in a carousel.

There’ve been a number of announcements by Google concerning call ads. Headlines for the call only ads where the default and the extensions are set at the account level. These are the kind of issues that a quality local SEO Houston service can help out with.

Ads with AMP are ramping up and Google is testing AMP enabled landing pages. Mr. Vallaeys recently wrote a column expressing the value of using AMP landing pages. That column was entitled ‘The Best Kept Adwords Secret: AMP and your landing pages.’ An e-commerce company has decided to develop a full AMP experience for their audiences on mobile search. They made the decision to do so after testing the landing pages orf mobile using AMP. You can find where I profiled about that test case.

In mid-May Google open things up so that when someone buys from PLA’s they can do so faster. In addition to that, they also added extensions for automated calling and those additions are rolling out to more and more advertisers. For those advertisers that don’t have call extension set up, Google actually pulls their phone numbers into the ads. These actions came after Google had announced that they would automatically display any local phone numbers instead of using a central number.

Audiences

From this year forward targeting specific audiences will be a major action. During the first half of 2017 Market audiences for search and shopping became available in AdWords. Bing ads followed up by allowing marketers to exclude list and their retargeting campaigns and is testing custom audiences.

Shopping

Bing ads can now query reports for products. It’s also added promotions for shopping in the US and now allows merchants to show special offers in any product Ads they have. Anyone who is not able to do so can fill out a form and apply. It’s now possible to find shopping ads on the Display Network And Google is experimenting with home design and fashion sites to show shopping on display.

Google made the choice to include all advertisers in that test program. Any advertiser who wants can opt out but it’s not possible to set up any type of separate shopping campaign because the volume is still low. Google shopping was also the main reason for the record fines applied against Google by the EU for being in breach of antitrust laws. It’s my opinion that the ruling against Google is outrageous. If you’re interested you can read more at Crealytics.

UI Changes

It is now finally possible to view a company’s historical quality score information inside of Adwords. You’ll also find that the interface for bidding inside the UI will show suggestions for bids and a variety of page positions. Adwords Next is rolling out, and recently a million advertisers gained access to the new interface. It is scheduled to be released to everyone before the end of the year.

Bing ads now have more device targeting. This allows advertisers to create mobile-only campaigns. All advertisers on the Bing Network now have access to the new ads editor for Mac. When you need help with these changes you can contact your local SEO Houston expert to get the help you need.

Playing Your Cards Right When It Comes To Content

July 10, 2017 By SEO Houston Pros Leave a Comment

Dealing with Duplicate Content

The first thing to know about duplicate content is that it is not the same things as plagiarism. You can feel the effects of “duplicate content” simply by having URLs that are too closely matched on your website. As a matter of fact, this is a fairly common occurrence, but it must be addressed posthaste before the search engine begin to drop your rankings and you lose those hard-earned visitors.

Following is a guide to addressing duplicate content:

The Essential Guide to Dealing with Duplicate Content

If a search engine is met with a choice to choose your site or the one with original content, there isn’t chance your site will make the cut. You might even have the best SEO campaign ever assembled, but if you have duplicate content your work is in vain. Following are some effective ways to handle duplicate content.

1. Redirect Various Pages to a Single URL

The majority of duplicate content errors are the result of a bad URL distribution. Bad in this case means you have many pages that lead to a single URL and the differences between them too small to be noticed. If you are using the 301-redirection option, you may point some people in the right direction. This is the first way to address this problem.

But, the duplicate will still exist, the only difference is that searchers have a better chance of finding the page they are looking for. Duplicate like this is the result of a way of collecting session ID cookies. Redirects are an effective way of fixing this oversight.

2. Double Check Your Content … Twice

The most obvious type of duplicate content is the sort that has been “borrowed” (plagiarized) from another site. Even though blog sites sometimes guess that introducing a particular piece of content as being taken from another source covers this issue, but it doesn’t.

Perhaps, in the ethical and legal definition you have absolved yourself of plagiarism but in the eye of the search engines, not so much. Your URL will receive the kick if the search engines are to choose between honoring your site or the site in which the original content can be found.

Making a simple investment in Copyscape a couple times a year is the best way to avoid this type of trouble and it is well worth the cost. The good bonus is that if you find others boosting your content, Copyscape will point them out.

3. Adjust Duplicate Content with A Rel=” Canonical” Tag

If you are running an online retail outlet, you are probably fully aware of the difficulty in distinguishing products that are so similar except in maybe size and color. You could have a website full of duplicate content simply because you have so many products that are similar.

This duplicate content can be changed by adding a canonical tag. Use a rel=canonical tag that will redirect users and accomplish the same purpose as redirects in less time

4. Check That All Links Conform

By the same measure, you can use the canonical roots for all your pages and eliminate duplicate content this way. Just be sure that every new page on the website features a URL address that conforms to its domain.

5. Link Back to Original Work

Just about the easiest way to eliminate duplicates, especially if you are sharing content with other sites, is to link back to the original content. Of course, the search engines will have to make a decision when looking at links that reach the same content. Be sure that the link you use is reaching the original site and content.

6. Collect Similar Content onto One Page

Another problem is when similar content like listings for products seem similar and end up creating duplicates. It has been estimated that 25% of all content on the web has been duplicated in some manner. Trying to come up with unique descriptions for all your products and listings will be virtually impossible. Instead, gather all the content that is similar and place this on one page.

7. Try A Search Tool to Find Duplication

Finally, there are some tools online that can help you locate pieces of duplicate content so you can choose how best to deal with each instance. You can try the webmaster tools available from Google or any other search engine.

Bonus: Get Help from the Experts

Maybe you understand all this already and simply don’t have the time or experience to handle the duplication efficiently on your own. This is when calling in the best SEO in Houston can help. Our experts have plenty of experience and can get your SEO campaign back on the road. Contact us or call today!

Class Is Now In Session: Content Management for SEO

July 10, 2017 By SEO Houston Pros Leave a Comment

Manage Your Content Using These 4 Enhancements

Building Your Brand Using A Blog

Anyone who has a business in Houston Texas is looking for that edge to set them apart from the competition. If you have found yourself trying out every strategy you can find and feel that you’re just spending good money after bad without getting the promised results, then you might consider getting a Houston SEO consultant to help you create a working plan. It may appear that managing content is a small piece of the puzzle but using a blog for your company is a simple but powerful way to enhance results. We will explain how important content is when it comes to SEO or your businesses online exposure.

How Content Management Works

In the recent past, it wasn’t especially difficult to build your brand and market it. It was simply a matter of having great products and services and a professional commercial that would catch viewers attention along with enough budget to schedule air time. Whenever your target market would watch TV they would see your commercial and a percentage of them would respond to it. But technology has changed and along with it the way in which people engage and consume information has also changed.

Invasive marketing such as the commercial that would interrupt the TV show worked fine until recently. But now when consumers are asked if they were given a choice, they say they don’t like invasive marketing. They want more control over when and what they watch. But of course, you will still need to get your message in front of as many people as possible. That’s how and why you need to have a company blog that promotes your brand while giving the viewers the type of content they want.

The Benefits Of A Company Blog

One of the benefits of a company blog is the ability to start conversations with customers and those who might become customers. It’s one of the best chances your company will have to build rapport between you and your clients. The blog is available for viewing by your target audience around the clock so even when it’s past normal business hours you can be engaging with your audience.

Your articles should be entertaining when it’s appropriate and they should always be useful and interesting and in most cases, those articles shouldn’t try to sell anything. You can use the blog as an opportunity to establish yourself as an expert and allow the audience to see your special knowledge and skills in your industry. It’s also a great place to give related insights on various areas of interest.

You will want to be consistent with the delivery of your content. Here you will not be selling, only connecting with your audience. They will feel a connection to you when they see that you’re giving them value. Then, when they’re in need of what your business offers, they will think of you first when they’re ready to buy.

Anytime you introduce new staff, use that opportunity to show your values and cultural interest along with community awareness and any charitable activities you’re involved in. Allow your audience to meet your team and see them in action. Let people know why you do what it is that you do. When people trust and believe in you, they will remain a loyal customer for life.

If you need help with exposure consider getting SEO Houston Pros to help you gain likes, shares and client referrals. People enjoy sharing the things they find valuable and interesting. Anytime someone finds your post to be particularly useful or entertaining or if they find it highly interesting they will gladly share it with their family and friends. They will actually help you to market your business because they like your content. Using a professional consultant in Houston can help you understand how to tweak your content to get the results you’re looking for.

Build Relationships

Although you’ve likely heard this before it’s worth repeating that people buy from people they like. A company blog is an ideal opportunity to make and build relationships with customers, clients, and those who could become a customer. The effective use of content management gives a company the opportunity to engage with their audience in a way that they never could through other venues.

One of the major keys to successful content management is consistently posting content that is of high quality and that engages the audience in an interesting and entertaining way. SEO Houston Pros can help you with putting together the type of quality content management services that you need to produce blog articles that are compelling. Simply contact us today to start getting the help you need to generate content that can connect with your audience from your company blog. Feel free to call with any questions that may have gone unanswered here.