A Guide To Link Building for SEO Beginners

August 14, 2017 By SEO Houston Pros Leave a Comment

Link Building For Beginners

If you are currently searching for ways to integrate effective SEO strategies into your website, you may have come across the concept of link building. Any Houston internet marketing services provider can explain to you what link building is and why you need to start doing it sooner rather than later. This is a brief guide to link building which aims to offer you a better understanding of the concept, as well as a few actionable ideas and strategies.

Houston Internet Marketing Services Provider Explains Link Building To Small Business Owners

Link building is the process of obtaining links from other websites to your web pages, with the purpose of improving the authority of your website, and therefore its search engine rankings. Whenever a website with high authority and with lots of readers links to you, a little bit of this authority gets transferred to your website. This is the online equivalent of expert recommendations.

When a website links to another one, the two web properties become associated. This is why not all inbound links are good for your website, and why you should seek for links from high authority websites in niches or industries that have a connection with your area of activity or with the main topics of your website. For instance, if you sell flowers, you won’t benefit too much from a real estate website linking to you, as the two industries aren’t related in any way. On the contrary, a link from a wedding planner or from a funeral home will boost the relevance of your web pages for their main keywords.

Similarly, if a low-quality website links to you, this link may do more harm than good, as it would be a signal that your web property is associated with low-quality service providers. Too many links from such sources and you may notice a negative effect on your rankings. This is why smart business owners choose to hire Houston internet marketing services to help them identify local websites with high authority and establish a connection that would enable them to obtain some high-quality links to their websites.

There are multiple ways to build solid relationships with high authority websites in your industry. One surefire way to get noticed is to use information from the high authority website, and give them credit for it. Another method is to ask the website author for an interview which you can publish on your own website. Guest blogging is another effective way of building long-lasting relationships with other website owners. If your website doesn’t have an associated blog, it’s time to set up one and start blogging.

These are only a few ideas to help you understand the essence and the basic principles of effective link building. If you use the above advice, we would be happy to hear from you. How is link building working for your website? Which of the tips we’ve provided here has helped you the most?

Contact or call SEO Houston Pros today for more information regarding link building and link building strategy. We encourage you to visit here so that we may start by providing you with a FREE website audit to get started.

Be The Best When It Comes To SEO Content Marketing in Houston

August 14, 2017 By SEO Houston Pros Leave a Comment

Content Marketing Tips

Content marketing is not a walk in the park especially if you are new to it. However, if you are able to master it you will be able to drive the right customers to your website. You will have new ideas and numerous questions along the way. So, to make it less of a hurdle, here are a few expert content marketing tips to make your campaign a success.

Simple Communication

Don’t write your articles or posts like a novel. Most people like it when such information is straightforward and simple. Make it a conversation with your audience and offer value in a way they can comprehend.

Write Excellent Headlines

Your headline is what grabs the audience’s attention. Your headline should be able to attract and encourage the target audience to read your content. So, come up with informative and relevant headlines like “tips for content marketing..”, “what business owners need to know about..” “The benefits of..” etc. Ensure they are catchy and always give the readers an idea of what they can expect in the post.

Always Have SEO in Mind

When it comes to content marketing, search engine optimization is a tool that you cannot afford to overlook. Yes, content is king, but it is useless if it can’t reach the right audience. Proper optimization of your content will make it easily reachable to your audience.

Share the Content

As mentioned, your content is almost useless if it has no readers. You can reach your target audience by sharing your posts across various platforms such as social media and forums. Pushing your content out there can make a world of a difference.

Test Your Posts

This is an excellent way to test picture posts, headlines as well as your social media content. Share it on different social media platforms but not in a similar manner. However, ensure you share them at the same time and day of the week. This will help you know the ideal delivery method as you analyze the results.

Recycle the Content

You want to give your readers posts that bring value and are relevant to your niche, but you do not want to reuse the same content. So, brainstorm and find fresh and unique content, so that the readers stay interested in your blog or site. If writing’s not your thing, you may want to consider hiring a team of writers to do the job.

Content marketing can be hard for some, but if you implement these tips properly, it will become simpler. Remember that doing business online requires consistency to stay relevant. So, be smart and take the expert advice and your business will certainly flourish.

Providing your website with the best Houston SEO services and staying relevant with any and all of your content is key. Contact SEO Houston Pros or call us today to learn more about how search engine optimization can benefit your business in all of the right ways!

A Guide To Increasing Website Conversion Rates

August 14, 2017 By SEO Houston Pros Leave a Comment

A Plan of Action When It Comes To Increasing Website Conversion Rates

The success of any website is highly dependent on website conversions. If you consider the hype about visitors to a website or page views, one may assume that this is the means of online site success; however, this is untrue. The effectiveness of a company’s website is not about how many people you can attract to the site, but the number of conversions. Of course, first you need to build an effective SEO strategy to dominate your market, but it is quickly followed by using this strategy to make your new website the money maker.

How does a conversion work? Conversions are relatively simple concepts to grasp. A conversion is a sale or subscription performed by a visitor who comes across the website.

Why is this important? If, for example, you were to receive 10,000 page views per month but one conversion, what good are the remaining 9,999 views? Conversely, if you receive 1,000 views per month but twenty conversions – well, you can see the point. A successful website is about conversions and to achieve conversions you will require qualified leads.

One of the most effective means of directing high-quality traffic to a website is by using a search engine marketing plan. The high-quality traffic is typically likely to convert into sales and, therefore, increase the website’s conversion rate. As is mentioned above, the conversion rate refers to the percentage of visitors to the website that makes purchases or subscribes to services. By taking the above examples, a conversion rate from 10,000 visitors with one sale would be 1/10,000 or 0.01%. The conversion rate from 1,000 with 20 sales would be 20/1,000 or 2% which is far more substantial.

How Can Conversion Rates Be Increased?

A strong or positive conversion rate is highly dependent on the company’s industry, but the typical good rate ranges from 2% – 5%. Regardless of the industry, there are two stages to any conversion or sale.

1. Attracting The Qualified Leads Or Traffic

If you are attracting visitors who are already interested in the company’s product or service, then it is easier to “work the sale” before a visitor’s arrival.

2. Completing The Sale

The second stage of the sale takes place on the website. To successfully complete a sale, it is important that the website uses the correct graphics, verbiage and usability tools to persuade the visitor to purchase the product.

Tips To Increase Conversion Rates

1. Targeting The Correct Search Terms

When attracting visitors to a website, it is important to consider the terms people will be typing into a search engine to locate your service or product. You will want your website to be ranked on the first page on a search engine results list, but what search terms can contribute to this? It is always detrimental to focus efforts on the broadest search terms – for targeted leads; it is recommended that you focus on targeted search terms.

For example, if you sell Dalmatians you should not focus all SEO efforts on reaching the first page of a “dogs” search engine results list. Consider the different requirements people searching “dogs” could be looking for and how they may overlook your service. If you targeted a search term as “Dalmatian puppies in Houston”, this would attract more targeted leads with a higher rate of conversion.

2. Pay Attention To The Website Titles And Descriptions

It is important to remember that the website title and description displayed on the search engine page acts as a ‘mini-ad’ promoting your site. It must accurately describe what the visitor will view when clicking the link or the potential conversion may be discouraged.

To receive the best website SEO in Houston call or contact SEO Houston Pros today!

Staying Up To Date With Googles Search AI

August 3, 2017 By SEO Houston Pros Leave a Comment

Google Continues Improving Search AI

In order to keep current with the SEO world, it is very important that you keep a close watch on Google’s plans. Last month John Giannandrea, who is the vice-president for search at Google, spoke about the increasing role that artificial intelligence was playing in search engine optimization. We have gained some very valuable insights from this interview as to what is on the horizon for the world of SEO.

In fewer than 20 years, Google went from processing approximately 10,000 searches on a daily basis to 40,000 per second (or about 3.4 billion per day). Both the Internet and Google have changed significantly over the past 18 years; there were about 2 million websites when Google first started, and there are more than 860 million today. Even more shocking than that, there are now more than 3 million Internet users – or nearly half of the world’s population that are online now. A majority of them use Google on a daily basis.

For Google, all of this has caused huge challenges for the search engine giant. It can not only rely on a search engineer team to adjust algorithms and monitor trends manually in order to provide search engine results that are the most relevant. The solution to this problem is a combination of machine learning and artificial intelligence.

Six years ago, before John Giannandrea joined Google, he was CEO for Metaweb Technologies Inc. That company was acquired by Google. He now leads Google’s Computer Science Research and Machine Intelligence that is at the heart of driving change for Google.

Google has made advances within many of the key aspects of AI already, like translation, natural language processing as well as image and voice recognition. However, it is now looking to use AI for improving how it ranks websites.

Giannandrea discussed what it means for both Google as well as its customers ultimately. He said the machine learning helps them improve the products they offer and makes things possible that only a couple of years ago were impossible. It is now possible to use your smartphone to talk to Google’s app. Deep learning has improved speech recognition, while natural language process (NLP) assists with understanding what someone means. Gamil is now able to block more than 99.9% of spam through the use of neutral networks, including some spam that has never been seen before.

Google being able to block email spam also is connected with being able to properly identify web spam. Already we have seen that algorithms like Penguin and Panda have been able to significantly reduce how much web (search) spam there is on the Internet. However, one thing that Google has been quite cagey about so far is in revealing how much of it is due to manual programming and how much machine learning governs.

Over the past few years, one of the largest changes at Google has been the Knowledge Graph’s increasing importance, which was the reason why Metaweb Technologies was purchased by Google.

Google Search will definitely continue focusing attention on either one or both of these two core aspects: improving the breadth and quality of instant results, or the Knowledge Graph, and the development of more reliable and faster machine learning algorithms for eliminating web spam as well as helping to rank the best websites and businesses at the very top of the search engine results pages (SERPS).

Google has definitely made impressive progress with its algorithms with the likes of RankBrain and Humming Bird. Giannandrea said that Google has gotten a bit smarter and doesn’t rely on only matching keywords any longer. Over just the past year alone we have seen plenty of evidence of this – many old SEO techniques such as SEO services that in the past used to help vault companies up to the top of the SERPS for their most important keywords are not working as well as in the past. This is where reputable SEO services in Houston can come into play.

How Google Has Been Changed By RankBrain

Giannandrea offered some critical insights on RankBrain as well, stating that it has helped Google better understand complex or long questions. And it is tied to real-world people, things and places by the Knowledge Graph.

Within the SEO world, it is a fairly gray area still. We just know that it exists and that it is massive, but what exactly is Google Rankbrain? No one really knows how it works or what it does! That poses one of the great challenges faced by SEO in many years and is no doubt something that Google is deliberately doing. Google doesn’t like SEO much – it wants to completely control its search index, and doesn’t like having any reliance on SEO professionals to assist businesses with ranking well.

Allo is the most recent update. It isn’t directly linked to search currently. However, since Giannandrea was discussing it, we can be confident that the data collected from the Allo app (which is a chat app) will be used for improving Google’s artificial intelligence even further. Giannandrea said that as they are developing their Google Assistant, that they will be using all of the experience they have from building Search, and that it will be extended to all types of other things that need to be done on a regular basis. And that they were still in the early phase of the journey.

So it appears that the future of search includes more machine learning, more artificial intelligence, and more user data being harvested to feed into the systems. SEO is becoming increasingly more challenging. However, ultimately, if best SEO practices are followed, then a website that is well-designed and has search optimized quality content, will be able to perform quite well.

Let our team at SEO Houston Pros keep you up-to-date on all algorithm updates from Google and better your online exposure within Google’s search engine. By calling us or contacting us today you can rest assured that you are provided with ahead of the curve SEO services in Houston. One of our architects is waiting to hear from you, don’t wait any longer!

PPC Is Getting A New Wardrobe in 2017

July 10, 2017 By SEO Houston Pros Leave a Comment

The Most Significant Changes in PPC for 2017

From changes in targeting to the latest products available, following are the need-to-know changes in PPC this year from your expert SEO company in Houston.

2016 was the year that brought mobile advertising to a new level when it surpassed the searches completed from desktops and increased search spend by $6 Billion. Since we know that mobile will be even more important this year, let’s take a closer look at the most significant news, trends, and launches seen from Google AdWords and Bing Ads. We’ll begin with this key: Machine Learning.

Machine Learning

Frederick Vallaeys, the former Google technician and founder of Optimyzer mentioned in his column, Adwords 201 is all about dealing with an artificial intelligence. Today machine learning is behind every significant revolution in search marketing.

One good example would be the earlier announcements for smart display campaigns from Google. These specialized campaigns depend on the capacity for machine learning to automate each feature of the campaign.

In March 2017, there was another important development on the machine learning frontier. Google has announced that it will be expanding the meaning of “close variants” for exact matches. In the future, word order will be ignored and functions words in exact matches can be added or ignored as necessity demands.

Here is a short story about how this industry will be such a great place to be right now. This all happened on a Friday before the SMX West was launched. I had the pleasure of hosting a last-minute conference session with fellow moderators Matt Van Wagner and Brad Geddes. The previous night we were wondering if we would spend the session talking amongst ourselves, but at 7:55 on the following morning the conference hall filled and we were the center of a lively discussion filled with important questions and tips, you can hear parts of the conference in this podcast. Sometime after the conference, I learned that an important project manager from Google had also arrived to hear about feedback. The feedback showed that over 100 people had risen early to talk shop and cross-cultivate many ideas a true testament to the nature of this important industry.

In May, there was an important update made for the AD Rank thresholds that works to determine the context of a query, for example, if this relates to a recent news article or a specific product.

Conversion Tracking & Attribution

Another important event in the first half of the year was the advent of AdWords Converted Clicks and the initial presentation of Google Attribution. This was the biggest product launch mentioned at Google Marketing Next. Search marketers have had some experience with Google attribution data in the Analytics and Adwords, but the latest introduction pulls in more data from across different channels and makes this essential data available for bespoke bidding strategies.

Another important addition was that of the Maximize Conversions tools that were added to the suite of automated strategies sometime near the end of May. If you regularly use the offline conversions tools you can schedule these Adwords imports today.

These new releases and tools have a host of different advantages to lend. Google can now track and provide reports on visits made to store that come in from a large selection of YouTube campaigns.

Google launched another important pilot and dubbed it “Ads Added by AdWords”. Over 2000 accounts were invited to participate in the campaign that adds ads which are tested in each different ad group.

The green outline featured in the Google ad label became an official symbol at the end of February. Those interested can see the entire history of the Google ad labeling at his exclusive trip down memory lane.

Then in March, expanded text ads can begin receiving support through Dynamic Search Ad very own page feeds. This means that headlines can now be generated in a dynamic way, and the extra characters are all available to the advertisers in a unique type of description.

Not long back Google decided to test a second description line for text ads. So far it’s only a limited test. Price extensions are available on all devices. You’ll find those extensions in carousels that are swipeable on mobile. Google is in experimental mode with that format and experiments include the extensions found in a carousel.

There’ve been a number of announcements by Google concerning call ads. Headlines for the call only ads where the default and the extensions are set at the account level. These are the kind of issues that a quality local SEO Houston service can help out with.

Ads with AMP are ramping up and Google is testing AMP enabled landing pages. Mr. Vallaeys recently wrote a column expressing the value of using AMP landing pages. That column was entitled ‘The Best Kept Adwords Secret: AMP and your landing pages.’ An e-commerce company has decided to develop a full AMP experience for their audiences on mobile search. They made the decision to do so after testing the landing pages orf mobile using AMP. You can find where I profiled about that test case.

In mid-May Google open things up so that when someone buys from PLA’s they can do so faster. In addition to that, they also added extensions for automated calling and those additions are rolling out to more and more advertisers. For those advertisers that don’t have call extension set up, Google actually pulls their phone numbers into the ads. These actions came after Google had announced that they would automatically display any local phone numbers instead of using a central number.

Audiences

From this year forward targeting specific audiences will be a major action. During the first half of 2017 Market audiences for search and shopping became available in AdWords. Bing ads followed up by allowing marketers to exclude list and their retargeting campaigns and is testing custom audiences.

Shopping

Bing ads can now query reports for products. It’s also added promotions for shopping in the US and now allows merchants to show special offers in any product Ads they have. Anyone who is not able to do so can fill out a form and apply. It’s now possible to find shopping ads on the Display Network And Google is experimenting with home design and fashion sites to show shopping on display.

Google made the choice to include all advertisers in that test program. Any advertiser who wants can opt out but it’s not possible to set up any type of separate shopping campaign because the volume is still low. Google shopping was also the main reason for the record fines applied against Google by the EU for being in breach of antitrust laws. It’s my opinion that the ruling against Google is outrageous. If you’re interested you can read more at Crealytics.

UI Changes

It is now finally possible to view a company’s historical quality score information inside of Adwords. You’ll also find that the interface for bidding inside the UI will show suggestions for bids and a variety of page positions. Adwords Next is rolling out, and recently a million advertisers gained access to the new interface. It is scheduled to be released to everyone before the end of the year.

Bing ads now have more device targeting. This allows advertisers to create mobile-only campaigns. All advertisers on the Bing Network now have access to the new ads editor for Mac. When you need help with these changes you can contact your local SEO Houston expert to get the help you need.

Playing Your Cards Right When It Comes To Content

July 10, 2017 By SEO Houston Pros Leave a Comment

Dealing with Duplicate Content

The first thing to know about duplicate content is that it is not the same things as plagiarism. You can feel the effects of “duplicate content” simply by having URLs that are too closely matched on your website. As a matter of fact, this is a fairly common occurrence, but it must be addressed posthaste before the search engine begin to drop your rankings and you lose those hard-earned visitors.

Following is a guide to addressing duplicate content:

The Essential Guide to Dealing with Duplicate Content

If a search engine is met with a choice to choose your site or the one with original content, there isn’t chance your site will make the cut. You might even have the best SEO campaign ever assembled, but if you have duplicate content your work is in vain. Following are some effective ways to handle duplicate content.

1. Redirect Various Pages to a Single URL

The majority of duplicate content errors are the result of a bad URL distribution. Bad in this case means you have many pages that lead to a single URL and the differences between them too small to be noticed. If you are using the 301-redirection option, you may point some people in the right direction. This is the first way to address this problem.

But, the duplicate will still exist, the only difference is that searchers have a better chance of finding the page they are looking for. Duplicate like this is the result of a way of collecting session ID cookies. Redirects are an effective way of fixing this oversight.

2. Double Check Your Content … Twice

The most obvious type of duplicate content is the sort that has been “borrowed” (plagiarized) from another site. Even though blog sites sometimes guess that introducing a particular piece of content as being taken from another source covers this issue, but it doesn’t.

Perhaps, in the ethical and legal definition you have absolved yourself of plagiarism but in the eye of the search engines, not so much. Your URL will receive the kick if the search engines are to choose between honoring your site or the site in which the original content can be found.

Making a simple investment in Copyscape a couple times a year is the best way to avoid this type of trouble and it is well worth the cost. The good bonus is that if you find others boosting your content, Copyscape will point them out.

3. Adjust Duplicate Content with A Rel=” Canonical” Tag

If you are running an online retail outlet, you are probably fully aware of the difficulty in distinguishing products that are so similar except in maybe size and color. You could have a website full of duplicate content simply because you have so many products that are similar.

This duplicate content can be changed by adding a canonical tag. Use a rel=canonical tag that will redirect users and accomplish the same purpose as redirects in less time

4. Check That All Links Conform

By the same measure, you can use the canonical roots for all your pages and eliminate duplicate content this way. Just be sure that every new page on the website features a URL address that conforms to its domain.

5. Link Back to Original Work

Just about the easiest way to eliminate duplicates, especially if you are sharing content with other sites, is to link back to the original content. Of course, the search engines will have to make a decision when looking at links that reach the same content. Be sure that the link you use is reaching the original site and content.

6. Collect Similar Content onto One Page

Another problem is when similar content like listings for products seem similar and end up creating duplicates. It has been estimated that 25% of all content on the web has been duplicated in some manner. Trying to come up with unique descriptions for all your products and listings will be virtually impossible. Instead, gather all the content that is similar and place this on one page.

7. Try A Search Tool to Find Duplication

Finally, there are some tools online that can help you locate pieces of duplicate content so you can choose how best to deal with each instance. You can try the webmaster tools available from Google or any other search engine.

Bonus: Get Help from the Experts

Maybe you understand all this already and simply don’t have the time or experience to handle the duplication efficiently on your own. This is when calling in the best SEO in Houston can help. Our experts have plenty of experience and can get your SEO campaign back on the road. Contact us or call today!

Class Is Now In Session: Content Management for SEO

July 10, 2017 By SEO Houston Pros Leave a Comment

Manage Your Content Using These 4 Enhancements

Building Your Brand Using A Blog

Anyone who has a business in Houston Texas is looking for that edge to set them apart from the competition. If you have found yourself trying out every strategy you can find and feel that you’re just spending good money after bad without getting the promised results, then you might consider getting a Houston SEO consultant to help you create a working plan. It may appear that managing content is a small piece of the puzzle but using a blog for your company is a simple but powerful way to enhance results. We will explain how important content is when it comes to SEO or your businesses online exposure.

How Content Management Works

In the recent past, it wasn’t especially difficult to build your brand and market it. It was simply a matter of having great products and services and a professional commercial that would catch viewers attention along with enough budget to schedule air time. Whenever your target market would watch TV they would see your commercial and a percentage of them would respond to it. But technology has changed and along with it the way in which people engage and consume information has also changed.

Invasive marketing such as the commercial that would interrupt the TV show worked fine until recently. But now when consumers are asked if they were given a choice, they say they don’t like invasive marketing. They want more control over when and what they watch. But of course, you will still need to get your message in front of as many people as possible. That’s how and why you need to have a company blog that promotes your brand while giving the viewers the type of content they want.

The Benefits Of A Company Blog

One of the benefits of a company blog is the ability to start conversations with customers and those who might become customers. It’s one of the best chances your company will have to build rapport between you and your clients. The blog is available for viewing by your target audience around the clock so even when it’s past normal business hours you can be engaging with your audience.

Your articles should be entertaining when it’s appropriate and they should always be useful and interesting and in most cases, those articles shouldn’t try to sell anything. You can use the blog as an opportunity to establish yourself as an expert and allow the audience to see your special knowledge and skills in your industry. It’s also a great place to give related insights on various areas of interest.

You will want to be consistent with the delivery of your content. Here you will not be selling, only connecting with your audience. They will feel a connection to you when they see that you’re giving them value. Then, when they’re in need of what your business offers, they will think of you first when they’re ready to buy.

Anytime you introduce new staff, use that opportunity to show your values and cultural interest along with community awareness and any charitable activities you’re involved in. Allow your audience to meet your team and see them in action. Let people know why you do what it is that you do. When people trust and believe in you, they will remain a loyal customer for life.

If you need help with exposure consider getting SEO Houston Pros to help you gain likes, shares and client referrals. People enjoy sharing the things they find valuable and interesting. Anytime someone finds your post to be particularly useful or entertaining or if they find it highly interesting they will gladly share it with their family and friends. They will actually help you to market your business because they like your content. Using a professional consultant in Houston can help you understand how to tweak your content to get the results you’re looking for.

Build Relationships

Although you’ve likely heard this before it’s worth repeating that people buy from people they like. A company blog is an ideal opportunity to make and build relationships with customers, clients, and those who could become a customer. The effective use of content management gives a company the opportunity to engage with their audience in a way that they never could through other venues.

One of the major keys to successful content management is consistently posting content that is of high quality and that engages the audience in an interesting and entertaining way. SEO Houston Pros can help you with putting together the type of quality content management services that you need to produce blog articles that are compelling. Simply contact us today to start getting the help you need to generate content that can connect with your audience from your company blog. Feel free to call with any questions that may have gone unanswered here.

Let Our Team Handle Your Online Marketing On Every Outlet

July 5, 2017 By SEO Houston Pros Leave a Comment

Marketing Automation Is Thriving And Growing But Often Misunderstood

Many people have the misconception in 2017 that marketing automation is declining when in fact, it’s a growing trend for businesses and will continue to be so going forward. The biggest issue with marketing concepts is the misunderstandings related to automation and how to use it effectively. If you have been using marketing automation or you are thinking about using it, you want to be aware of the ways in which it is often misunderstood. This is where a Search Engine Optimization Company Houston can help.

1. Only Marketers Use Marketing Automation

The fact is that marketing automation gets its best results when sales and marketing are used together as a tool. List building along with email marketing and nurturing those leads account for only half of what’s possible. The results that can come from the sales department using these tools to analyze prospective customers along with sending them messages that are specifically personalized to their behavior and with designing sales campaigns that are based on the information gathered are just some of the possibilities.

2. It’s Too Complicated

Many people get overwhelmed when they first see an automation process. But it’s not as difficult as it might first seem if you simply get some quality training and guidance when first learning the software. Anyone needing help can call on a Search Engine Optimization company Houston. Everything is customizable, from workflow options to email automation and even contacting leads. With a little practice, it’ll be simple.

3. Marketing Automation Is Just Another Name For Email Marketing

At first glance, they may appear to be the same but there is a considerable difference. The reason why so many people have this misconception is simply that it’s the only part of automation that they’re familiar with. The fact is, however, there are many moving parts that make this type of tool a substantial powerhouse that goes beyond just email marketing. Obviously, using email is an essential ingredient but there are other aspects such as tracking the behavior of your leads which allows you to personalize the emails by defining exactly who they are.

4. Is Marketing Automation Spam?

In no way is it spam and in fact, it is highly personalized email marketing. Tracking the behavior of leads allows you to see the best way to contact them and interact with them on your website. Some of these interactions can include the type of page that’s being viewed along with the time of day and even the date that they view it. For some of your leads, you will have information from forms that they filled out and from links that they clicked or videos that they watched.

All of that information can be used collectively to better understand your leads and make a very personal email campaign and workflow. You will get their attention because of the highly personalized messages in the email. It will resonate with them and they will begin to build trust in your company which increases the opportunities to change the lead into a customer.

Don’t Delay, Begin Your Marketing Automation Now!

Are you ready to grow your business using this powerful tool? If so, call or contact the SEO Houston Pros right now. Our team of dedicated staff will help with each step of the process. You get the platform setup along with email templates and the workflow process. Our business is to help your business thrive!

SEO Houston Pros Keeps You Up-To-Date With Content Strategies

July 5, 2017 By SEO Houston Pros Leave a Comment

Staying Current in Houston, Texas With Content Strategy

In this digital day and age, it is crucial to have a well-planned content strategy in place. All day everyday consumers use the internet for research as well as purchases. If they happen to need what it is you offer, you want them to be able to easily find you. You want a professional and well-planned digital strategy that is always kept up-to-date.

Your Content Strategy Doing Its Job

Life nowadays goes faster than any other era in history. Everything is always improving and changing or disappearing. So that you and your content are found when consumers search, you must keep your content up-to-date. Keep the following tips and pointers in mind when managing your content:

SEO Is A Moving Target

Google is always making small tweaks to its algorithm, on a yearly basis over 500 are made. If your SEO campaign is not frequently reviewed and updated, you will most certainly fall behind. Over time, browsing habits also evolve and when a consumer searches for what you offer, they may not be able to find you. It is critical that you perform a quarterly review of the effectiveness of your SEO campaign. This will allow you to make any changes needed so that you stay in front of your target audience as often as is possible.

Changes In Your Industry and Company

You also want to reflect changes which could affect your customers in your content. Perhaps there will be small changes to your products or services, maybe some company news that from time to time will need to be updated. At times, changes that occur in your industry itself could impact the content on your sites as well. Running into information that is incorrect or out-of-date can cause customers to look elsewhere, and at times never return. It is also good to periodically refresh your content and looks so that it doesn’t become outdated.

Creation of a Company Blog

Does your company have a blog? This is a key component to brand management and inbound marketing. Your blog is where you have the chance to engage outside of your business with your target audience. On your blog, you can educate, entertain, capture interest, and even add value. Basically, you are able to establish yourself as an authority and engage in conversation which builds relationships. Being as this is dynamic, it is important to regularly post content. How regularly? Well, there are few things that this depends on such as your resources, business, and your target audience.

Catch Them On Social Media

It is undeniable how often people use social media. Another opportunity for communicating professionally with your target audience is through social media marketing, even if it is casual. It is another great way of building relationships. A steady social media campaign opens doors like nothing else can. Simply imagine the amount of free publicity that your posts being shared with friends and family members of your clients will provide. Now if you are wondering how often you should post on social media, once again it depends on your resources, business and target audience.

It Can Be Challenging To Keep Current

From business changes to SEO, social media and blogs, it can be challenging for you keep your content current. It takes resources, time and energy. However, if it is done right, your ROI will be unmatched. You may already be so occupied with your business that thinking about it is overwhelming. SEO Houston Pros is your choice for a Houston Internet marketing company. We are a local digital marketing firm whose specialty is content management and inbound marketing. Call us today and we can help you analyze your needs for content management as well as create a marketing strategy for your business in Houston.

Google Fined $2.7 Billion Dollars For Manipulating Search Results

June 28, 2017 By SEO Houston Pros Leave a Comment

Google Fined An Astounding $2.7 Billion By The EU For Manipulating Searches

The European Union has fined Google a record $2.7 billion (2.4 billion in euros) fine for skewing search results in favor of Google’s own shopping site. But that may be only a fraction of the ultimate costs of the EU’s demand for Google to cease and desist.

Although Google has plenty of cash to keep it afloat, it may lose much more than the $2.7 billion due to a potential loss of ad revenue along with a regulatory backlash against Google’s other services, including restaurant reviews, maps, and more. This, in addition to the EU’s threats for more penalties.

The decision, brought by Margrethe Vestager, the EU’s antitrust chief, brings a 7-year investigation to an end. The investigation came in the wake of accusations from both small websites and well-known sites like News Corp., Microsoft, and Springer SE. While politicians in Europe have called for sanctions against Google, or even demand that it be broken up, U.S. critics challenge the accusations by claiming that EU regulators are deliberately targeting successful American companies.

A binding order from the EU demands that Alphabet Inc., Google’s parent company, must “stop its illegal conduct” and start giving equal treatment to competing price-comparison services, and notify the EU of its plans to do so within 60 days. It’s up to Google how it wants to accomplish this.

The ultimatum was issued by Vestager, imposing a 90-day deadline to incorporate the changes and give smaller price-comparison competitors a chance against the Google shopping ads that appear alongside search results. The EU states that it plans to monitor Google over the next five years and “may impose stiffer fines in the future” up to 5 percent of Google’s daily revenue if the demands aren’t met.

Kent Walker, Google’s general counsel, shared that the company disagrees with the EU’s findings and may decide to seek an appeal.

According to the EU, Google has promoted its own comparison-shopping service as far back as 2008, putting its own services at the top of search engine results when shopping for a new item. Comparison-shopping rivals only have results popping up on page four, putting them at a distinct disadvantage, since the first page garners 95 percent of all clicks.

A lawyer at the Parisian Firm Simmons & Simmons declares that it’s normal for a private company to favor its own services. But the EU’s decision imparts obligations to Google that one might expect for a water or power company. Such companies were once considered a state monopoly.

The fines levied on Tuesday may only be the first in a series of heavy penalties aimed at Google by EU antitrust committees. This comes at a difficult time for Google, which is already fighting for its Android phone software and its AdSense internet advertising service. Vestager hinted that she may also look into Google’s travel, maps, and restaurant reviews, which have also engendered complaints.

In spite of the recent record-breaking penalty, Google is unlikely to be fazed by the $2.7 billion fine when it holds a cache of $90 billion. More concerning is the way EU regulators are trying to force Google to change its online shopping search results, one of the biggest revenue sources for the internet giant, and one of the greatest weapons in its arsenal of online competitors.

At SEO Houston Pros our SEO Experts in Houston confirm that although this ordeal with Google may seem like a bump in the road, we have addressed similar issues in the past. We take pride in keeping ourselves ahead of the curve and by doing so are able to keep ourselves up-to-date on all new algorithm changes. More importantly, SEO Houston Pros spends rigorous hours studying those changes brought to Google’s search engine platform.

We at SEO Houston Pros are incapable of taking on every client, as we only work with 1 client per niche in any given area, but to see if you are a good fit for our services, contact us now by filling out our contact form, or to expedite the process for consideration fill out our discovery application to see if your business qualifies for our service, and one of our executive SEO architects will be back with you promptly.