SEO Services - Archive - SEO Houston Experts & Search Engine Optimization Consultants

What You Should Look For In A Houston SEO Professionals

January 20, 2021 By SEO Houston Pros Leave a Comment

Top Qualities To Look For In An SEO Expert In Houston

Technology is advancing at a rapid pace on a daily basis making it critical for businesses that are seeking to succeed online to make use of search engine optimization. In order to get a share of the huge market on the web, most enterprises are turning to SEO experts to help them in positioning their brands strategically on the internet. Most companies tend to outsource SEO services since they do not have the manpower and knowledge to mount and execute SEO campaigns successfully.

Due to the wide popularity of SEO marketing, there are many experts in the market offering to assist companies to execute SEO strategies. As a client, when seeking an SEO expert, it is best to engage a professional who can maintain a good working relationship between your business and prospective clients. In this article, we have highlighted the top traits that top you should look for in your prospective SEO expert.

1. They Should Be Very Knowledgeable

In order to achieve maximum search engine optimization, there are a variety of tactics that your SEO expert should employ and utilize. When hiring an individual to handle SEO for your business, it is best that you hire a very knowledgeable professional as they will have all the skills and expertise needed to give your business maximum visibility on the internet.

2. They Should Be Hardworking

When it comes to search engine optimization on the internet, you cannot simply implement a strategy and then forget about it. For SEO to be effective, your expert will have to constantly monitor and alter your strategy in response to market changes so that it remains relevant and effective. The keywords you use for your business will need to be changed on a regular basis as the search algorithms used by prospective clients shift. If you want your business to maintain a relevant and effective SEO, you will need to hire a hardworking expert who has the capability to tune your strategy so that it adapts to the market.

3. They Should Be Patient

A great SEO expert should understand that the desired results will not be achieved overnight. When looking for an SEO expert, you should avoid people who promise to deliver exceptional results overnight as they will be lying to you. The ideal professional should be open and they should explain that it can take time to achieve the desired results. If you hire a professional who is willing to cut corners to make your SEO stand out within a very short time, you can end damaging your online image.

4. They Should Be Experienced

In any profession, the experience usually breeds expertise. This also applies to the field of SEO. When making a hire, it is best that you select a professional who has offered search engine optimization services to other clients in the past. Remember that with experience comes proficiency. In order to gauge the experience and proficiency of a prospective SEO expert before hiring them, you should ask them to provide verifiable references.

5. They Should Be Honest

The SEO expert of choice should be open and honest about the tactics they will employ to help your business achieve the desired results. If a potential hire is unwilling to disclose the tactics they will be using, there is a high possibility that they will employ shady tactics which can hurt your enterprise in the long run.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more related articles!

A Knowledge About SEO & Why It Matters In Houston

November 2, 2020 By SEO Houston Pros Leave a Comment

Helpful Ideas To Grow Your Business By Using SEO In Houston

Are you new to the term “SEO” and wonder what it means? Or are you worried that you lack the skills or money to get search engine optimization started for your business venture?

SEO (Search Engine Optimization) should not cost you an arm and a leg to implement. It is an affordable investment worth doing if you are keen on reaching new customers and increasing sales. So, how does it work and what benefits does it offer your business?

What Is SEO?

Search Engine Optimization (SEO) is all about putting in measures that enhance our website and its content to help it achieve a high rank in search results pages. The primary objective is to reach out to a target audience, and that is the driving force behind SEO. It helps you find the individuals (audience) that are actively searching for information related to the products or services you have to offer.

The best approach for doing this is to achieve the online visibility you need by aiming for natural search results. That is where organic SEO comes into the picture; it is not to be compared or mistaken to be the same as paid search results.

Why Is SEO So Important?

The risk of losing potential clients or customers is high if you do not optimize your site for search engines. Optimization ensures that your website appears on the top spots in SERPs (search results pages).

Consider the many searches done on Google each day. The inputs are often based on specific keywords related to what the user wants to find, be it a product or service. If what they enter is related to what you provide (your goods or services), then your content, if optimized, will be what shows up on the search results.

Ideally, your aim should be for your materials to show up prominently (mostly the first few slots on top of the first search results page). That is where your site should appear since 60% of the traffic generated from Google searches that directs users to websites is often from the first three search results.

How Do Search Engines Determine Where Your Business Ranks?

Search engines depend on algorithms to provide online users with relevant information based on their search inputs. To have your site making it on the first page of the search results, you should have content that offers key topics related to what you have to offer (your business). Such material should be what you use to build yourself or your business as an authority. Gaining such recognition is a matter governed by several offsite and onsite factors.

• Onsite: The focus will be to see how search engines will award your website with a high ranking if they find fresh, relevant content. For instance, you should focus on publishing materials related to home buying and investing in properties if you own a real estate agency.

• Offsite: The aim is to have search engines find what other websites find interesting in your site based on the links that direct users to your webpages. If other sites link to your pages based on the content you have or people share the material or social media, then your website has a better chance of getting listed in the top slots of the first search results page.

How Can You Get Started With SEO?

First off, you should understand that getting notable results from doing SEO will not happen overnight. It is a process that takes time before yielding any desirable results. However, the efforts pay off well as the target audience start to notice your online presence.

However, you need to be specific with your focus when starting search engine optimization so that you can reduce the time it takes to get desired results. Do not take a general approach by use standard topic and publishing general materials on your site. Instead, the content should offer answers to specific questions and issues related to your target audience.

Keep in mind that you should focus on becoming an authority as early on as possible. You can achieve this by promoting your products or services via newsletters, social media posts, emails, and online adverts.

Ready To Start Using SEO For Your Business?

If the above information has helped you discover what SEO means for your business, then you should get started. We have several SEO best practices that we can recommend to you that will help you figure out how to bolster your website’s position for search results.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

How SEO Blogging Is Beneficial To Small Businesses In Houston

October 2, 2020 By SEO Houston Pros Leave a Comment

5 Amazing Benefits Of Houston SEO Blogs To Your Small Business

Blogging has quickly gained recognition as one of the effective ways of building online awareness for brands through the use of relevant, informative, and educational content.

Today’s technology evolves rapidly, thus continuously changing the landscape for businesses. As a result, brands have to up their game in a competitive market setting so that they can meet consumer demands. With much of the global commerce taking place online, businesses need to develop robust strategies for reinforcing their web presence. Part of this goal involves doing all they can to engage and communicate with their target audience.

Blogging presents an ideal avenue for engaging consumers. It is an inexpensive solution that small and budding enterprises can leverage to drive traffic to their websites. It can also be a resource for bolstering their inbound marketing campaigns and attracting prospective clients or customers. If you still are wondering why blogging is such a powerful tool, below are five benefits that it offers small businesses.

1. Exceptional Boost To Search Engine Optimization

Every search engine gives preference to fresh, engaging, relevant content. Blogging is one of the avenues that businesses can use to deliver such material. It requires a consistent production and publishing of fresh content that the major search engines – Google, Yahoo, Bing, and others – can index. For brands, this is an opportunity to insert relevant keywords that online users key in when doing their online searches.

2. Develop & Strengthen Relationships With New & Existing Customers

Engaging with consumers is an essential part of any branding marketing and awareness campaign. It is possible to achieve this through blogging where the business will connect with its existing customers and well as the new potentials. It offers a conversational way of doing customer engagement.

The blog should have active comments sections that can be used to follow that the visitors have to say about the posts. It should also be where you respond directly to all the comments. Such an engagement will help build trust and solidify relations between you and your customers or clients.

3. Establish Your Business As An Industry Leader

By leverages blogs to create solid relationships with your target audience, you also will be making your brand gain recognition as an authority in your industry. However, the effectiveness of such a thing is pegged on availing content that viewers find valuable. It should be material that offers expert information that makes the reader view you as a knowledgeable and experienced professional in your field.

It is possible to become a “go-to” resource for things that are particular to your niche if you consistently post blogs that offer valuable, informative, and entertaining content regularly. Subsequently, this may lead to more inquiries that can translate into a higher conversion rate and more sales.

4. Connect People To Your Brand

Brand awareness is an integral part of marketing. Blogging can be a tool that can be used to shed light on your business’ brand so that your target audience sees it from a more personal angle. One way of doing this via blogs is to have your brand message geared towards ensuring that it allows for open engagement with your existing and potential clients or customers in a manner that would otherwise not be possible via outbound marketing techniques.

5. Create Opportunities For Sharing

One of the elements of blogging that makes it such a powerful resource is the opportunity it creates for link building. Other bloggers can share links to your blog’s direct views to additional materials that are similar to what is on their websites or blogs. Therefore, this can be one of the ways of generating viral traffic and penetrating the target markets. Regarding the link building, visitors can share the links directly, emails them, or even tweet. That is how you will discover how free marketing can be done and prove to be useful.

Now you know that blogging is an essential tool for budding brands that want to make their mark online. Businesses can opt to outsource the blog posts from a reputable digital marketing agency if they lack the experts and resources for doing this in-house. SEO Houston Pros is here to help craft relevant, unique, informative, and engaging content for your blog. Call or contact us today!

SEO In Houston: Still Beneficial During COVID-19 Pandemic? Pt 3

September 12, 2020 By SEO Houston Pros Leave a Comment

10 Ways That A Houston SEO Could Be Useful Though There’s A Coronavirus

Part 3

8. Offers Analytical Insight Into Demand

Through the use of SEO analytics, you will be able to project the demand curve for your products/services. With this crucial information, you will be able to prepare for a possible plunge. The organic traffic that your site gets indicates the level of customer interest. In a pandemic, people’s needs tend to change, but the change isn’t always drastic. At times, this is based on the amount of cash that one has at their disposal. For instance, an individual can purchase chocolates in the first few weeks of the pandemic but cannot afford to do so later.

Using SEO analytic tools, you can see how quickly interest in your product or service is decreasing, which will help you come up with the best way forward. Economists can also use these tools to predict the effects of a pandemic.

9. You Can Benefit From Searchers Who Are Still Looking To Buy

Not everyone is hurting financially due to the pandemic. Some people will still have enough money to splurge on things but will choose not to step outside to spend it. Through local SEO, these people will be able to identify businesses within their area that cater to their specific needs. Keep in mind that even in an economic crisis, there will always be people looking to spend.

When you fail to invest in effective SEO, you will miss out on potential business opportunities from such people. Remember that in a pandemic, all businesses have to struggle to survive. With SEO, businesses can be able to thrive even during difficult times.

10. Helps You Discover New Trends

SEO practitioners who are tracking search trends during this period have learned a lot. The chaos caused by the Coronavirus may cause people to have a new perspective and preference. Some people will start having more interest in certain things that they previously didn’t.

For example, toilet paper has become one of the most searched items in the past few months. There is a possibility that it may become continue being a trend long after the Coronavirus.

When practitioners learn things like this, they can be able to prepare for expected changes. The world will definitely change after undergoing this event, and keeping up with all the recent trends will be very beneficial.

The Takeaway

While the world is undergoing a truly tragic event with a lot of people being impacted in some way by the pandemic, from loss of lives, jobs, and also relationships, humanity will still need to live on. Staying at home will help keep many people safe, and once this disease is effectively combated, we will be prepared to restore our lives and economy.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the first issue of this article!

SEO In Houston: Still Beneficial During COVID-19 Pandemic? Pt 2

September 7, 2020 By SEO Houston Pros Leave a Comment

10 Ways That A Houston SEO Could Be Useful Though There’s A Coronavirus

Part 2

4. Top Of The Mind Awareness

SEO enables your brand to remain visible. What dominates most people’s minds during a pandemic is survival. In case your business primarily deals with products that may be crucial for survival, for example, food, medications, and things like tissue as we have come to learn from the panic caused by this pandemic, then many people may already be considering your business. However, you can still use SEO to gain an edge over your competitors. Even if your business doesn’t deal with essential products, SEO will help you maintain top-of-mind awareness. This will provide an important asset for your business once things start returning to normal.

As the adage says, “out of sight out of mind.” If you are no longer visible in the search results, people will eventually forget about you. SEO will help you avoid this risk.

5. It Offers An Opportunity To Differentiate Yourself From Your Competition

Some of your competition will most likely slow down their SEO marketing efforts. They may falsely assume that since people are currently confined to their homes, there is no need to keep pushing their SEO strategies. You have to keep mind the fact that Google will continue working regardless of the pandemic. People will still be searching, and the algorithm will still be ranking. This is the most favorable time to improve your ranking as there will be a reduction in visible competition. Depending on your niche, you may be surprised to find that your business is the only one still active online.

When you optimize for certain keywords during a pandemic, you will gain an advantage over your competition since they will need to do some catching up when they eventually resume their SEO marketing campaigns.

This pandemic may take a long time to come to an end, probably months, which is a long time to get as far ahead as possible.

6. Offers Hope For After The Pandemic (Long Term Marketing)

For most businesses, the future seems bleak and uncertain. With the global economy on the verge of collapsing, cuts have had to be made, with more yet to come, regaining your footing after this will be challenging. This is why investing in a long-term marketing strategy that will offer the best way out after the pandemic is very sensible. SEO is, by its very nature, a long-term strategy. Your current results will deliver great results long into the future. Considering that there isn’t any estimated date as to when the pandemic may be over, it is practical to focus on a long-term strategy that prepares you to receive more customers after the disease is done away with.
SEO performed now is a seed for the future.

7. Boosts Authority & Expertise

Many people will be looking to catch up on their reading. For some, finding some good content to read while stuck at home will be their way of passing the time. When you have quality content in your field of expertise, you will be able to capture such people’s interest. There are various tools online that can help you find out what keywords users are searching for in your field. Then you can optimize for these keywords. You will most probably find that most people are looking for information regarding the pandemic, but there will still be others searching for other things. The perception of your business that visitors get after reading your content during the pandemic will have long-term results. You will likely attract the attention of more customers to your site as they will view you as an authority in that particular field.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the third issue of this article!

SEO In Houston: Still Beneficial During COVID-19 Pandemic? Pt 1

September 2, 2020 By SEO Houston Pros Leave a Comment

10 Ways That A Houston SEO Could Be Useful Though There’s A Coronavirus

Part 1

Any time a pandemic strikes, life is usually accorded the highest priority. As a result, businesses will often be affected, and the likelihood of an economic crisis tends to leave many people feeling helpless and uncertain about the future. However, you shouldn’t despair as things will eventually get better. But in the meanwhile, as you brace yourself for whatever is to come, investing in SEO can significantly help to sustain your business in numerous ways.

The point here is to avoid having your business quarantined.

1. It Offers An Opportunity To Show Empathy

Businesses often use words along the lines of “we care, we understand, valued customer” in normal circumstances when the times are great. There is no better time to deliver on these promises than during a pandemic when people are suffering. Don’t forget that these are the same people that leave comments in discussion forums, subscribe to your newsletters, and even post positive reviews about your business and its products/services. Rather than persistently forcing your products down their throats, it is the high time that you be the understanding and compassionate friend that they need. Your content needs to let your customers know that your business understands what they are going through. It is time to let the human side of your business shine. They will feel much better more connected to your business when they know that your business understands what they are facing. In case your business is assisting the community in any way during the health crisis, you need to find a way to include it in your content.

2. Promoting Your Brand

SEO has proven itself as a highly useful branding tool. The same applies even during a pandemic. The key here is to understand how to use it. While people may lack a need for your products/services as they get more concerned about their jobs, mortgage payments, and staying healthy, this doesn’t mean that they are in any way off the internet.

As they keep isolated in their homes, they are continuously browsing the internet, trying to find various things related to the coronavirus (these can include products and services that can help make their lives much easier during this time) or staying alive.

Consider adjusting your content to ensure that your brand continues to appear in the content. Many businesses are taking it upon themselves to share messages with their audience. This way, even if your business offers products or services that people may not seriously consider or need during a pandemic, your brand will still appear in searches. You can also optimize for particular keywords associated with safety during a pandemic.

But while sharing some funny memes may give your brand some little attention, doing so might not be appropriate or a smart idea during a pandemic.

3. It Provides Your Business A Lifeline

With people having to stay at home during the pandemic, many businesses that are still open have had to deal with a shortage of clients as they can no longer visit the office. However, you shouldn’t let this put you down as SEO is exactly what you need.

As people are using the internet more, it is the best time to concentrate on running your business online. Investing in SEO is one of the best ways to draw people’s attention to your business. During this time, many people have more free time to click through and respond to their emails. Some may be trying to find out more about a certain product/service.

In today’s technological environment, the online scene may be busier than ever, regardless of the pandemic. With SEO, you get the opportunity to remain relevant during a pandemic, and even if those visiting your website don’t outrightly buy, they might do so when things get better.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second issue of this article!