SEO Strategies - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Having An Issue Ranking? Houston’s Best SEO Firm Tells You Why Pt2

December 6, 2018 By SEO Houston Pros Leave a Comment

Why Isn’t My Website ranking? Pt 2

The truth is that there could be a number of things holding you back. They may include:

Unsatisfactory content
Plagiarized content
Untouched, old content
Poor navigation
Split keyword focus
Incomplete basics such as schema markup, alt tags, and metas
No links (even though there are many ways to get them, not all are worth having and others could prove fatal)
No blog (no way of continually refreshing content)
You have not marketed the website

The bottom line is that you need a good portfolio of links from different sources. Well, even though this is the case, there are some links that are not good for a website. At the same time, you should never think of buying links. Link schemes are also bad for you. Therefore, the best way to do this is a natural way and avoid those that might raise flags.

And of course, there are bad links. For example:

If you get targeted by someone with ill intent. What does this mean? Well, some people may begin using unethical tactics on your website.

Such people do not actually have a reason to do this. They simply target a website and choose to inject malicious codes. Other may start scraping your blogs and republishing all of your contents. Others choose to build several links to your website from questionable websites.

Remember, Google is very good at spotting negative SEO attacks. Nevertheless, you do not want to risk your website and the penalties that may come because of the issue. Therefore, it is wise to always stay on guard.

Google’s Penalty

This is another factor why your website is not ranking. Because of some unprofessionalism, Google may decide to penalize your website. Often, the manual action to penalties is a complete removal of your website from Google’s search engine result page.

Therefore, if you were ranked very well on the result page and then you notice a huge drop in rank (if not completely out of the rankings), then automatically know that you are on the wrong side. This simply means that there is something wrong with your website and you are being penalized.

With this problem, the only thing you can do is to check the Google Manual Action report, and then start correcting the issue(s). The moment you receive such a report, it simply means that Google’s personnel (not robots) has reviewed your website and determined that it is no longer complying with Google’s Guidelines.

What Factors Could Cause Such Actions To My Local Houston SEO?

Well, Google can penalize your website if the person reviewing it finds that you have:

A hacked Website This simply means that a person hacked your website and hidden or uploaded hateful information on the website
Has User Created Spam The Website uses spam comments on the blog or forum
Spammy Structured Markup This means using markups on a page that are outside the guidelines. For examples, making certain contents invisible to users.
Spammy Freehosts This means pages that are hosted on spammy services
Unnatural Links from the Website This means having unnatural links coming from your website
Unnatural Links to the website Just like the above but vice vasa.
Content with No Added value The pages must offer help or add value to users.
Sneaky or Clocking Redirects This simply means showing different pages to users and Google.
Clocked Images Manipulating images with the aim of getting more clicks.
Keyword Stuffing and Hidden texts These techniques worked in the past, but Google does not recommend using them anymore.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the First installment of this article!

Having An Issue Ranking? Houston’s Best SEO Firm Tells You Why

December 6, 2018 By SEO Houston Pros Leave a Comment

WHY ISN’T MY WEBSITE RANKING? Pt1

You can improve your business’s exposure, enjoy the sort of ROI you would like to see and establish yourself as an industry authority by simply ranking at the search engine results top spots.

The question, therefore, becomes, why is your site not at the top of search engine result pages?

Every company, at one point or the other, has asked itself this million dollar question. The absence of a matching million dollar answer is, however, unfortunate.

To rephrase this, there’s is no single answer to this question.

There are many reasons why your company may be finding it hard to get to the top. Consider the following possibilities if you feel as if you have not been getting the best outcome even after trying for so long.

You Have Not Been Patient Enough

There are no shortcuts. It takes more than one night to get Search Engine Optimization right.

You must follow the correct order when it comes to implementing your strategy. For instance, if your website is not able to convert traffic, building a huge amount of links will be of no use.

Researching, creating and implementing an SEO strategy as well as building content takes a lot of time.

Google will also take their time when it comes to discovering the changes you make; on top of that, you need to wait for the search engine to determine your relevance.

Whenever possible we like to back up our claims and have linked to the video above in the past.

According to the speaker in the video, for you to see any results, it generally takes anything from 4 to 12 months to conduct any positive changes.

Bidding your time is necessary, in other words. SEO requires a lot of patience, as hard as it might be.

The Meaning Of Your Chosen Keyword May Not Be What You Think It Is

When it comes to the term “SEO” this is what we have seen.

For us, that keyword has been essential in our blog about boosting traffic by more than 200 percent we discussed this. However, our homepage wasn’t at all visible for that keyword at one point. One day the page simply disappeared from the rankings, without us doing anything to cause it.

Consequently, we began to scour through search result pages for the keyword.

For a long time, we had been ranking on the 2nd page, having made it to tenth every now and then. Then all of a sudden it was gone!

However, our blog page remained.

It’s clear to see that Google doesn’t believe that internet users are looking for an SEO company when they use the keyword “SEO” when making a search, when you really go through that first page, as it turns out.

The search engine is trying to offer users all the information it possibly can on the definition of SEO and how it is done, instead.

Excluding paid results, this is why nearly all entries in the first page, in one way or the other, cover a description of SEO, the SEO process and whether it can help you.

On the front page, Google itself is hogging a couple of entries.

We believed for a while therefore that we could not rank our homepage on the first page any longer. With regard to a query of the term “SEO”, Google simply didn’t consider it as the most appropriate answer.

Google started ranking our homepage again; just to prove us wrong of course! As it stands, ours is the sole agency website on the first page of their search rankings.

The main lesson to take home is that even though you may aim to rank highly for a given keyword, it might not work out for you because the term has a different meaning to Google than it does to you, despite all the positive SEO work you conduct.

As such, go through the results displayed by Google on their first page and find out whether what you are offering is different from what they want users to see.

Your Website’s Appealing Look is Only Superficial

To get a modern and well-designed website you must have paid a handsome amount. It looks awesome from every angle. In fact, just to appreciate the design more, not a day goes by without you looking at it.

Google doesn’t seem to share your level of appreciation, why?

It’s likely that your design missed a few important SEO angles, as appealing as it might look.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second installment of this article!

The Best Houston SEO Firm Tells You Which Risks Are Safe Bets And Which To Run From Pt.2

December 5, 2018 By SEO Houston Pros Leave a Comment

Which SEO Risks To Avoid

There are certain SEO risks that are worth taking; however, there are other risks that should not be taken as they can damage your business and your bottom line. Let’s take a look at the risks that you should avoid.

1. Doorway Pages

Doorway pages are easy to make and are used for specific keywords or keyword phrases. Expert SEO experts typically avoid using doorway pages because Google does not like doorway pages and often penalizes websites that use doorway pages. For this reason alone, you should avoid using doorway pages.

The only reason that Google will not penalize a doorway page is when it offers clear, unique and valuable information or content to its visitors. This type of doorway page is similar to the other content on your site and is viewed as such by Google.

Because of Google’s negative view of doorway pages, they should be avoided and not used on your website.

2. Neutral Backlinks

Although you want high-quality backlinks on your site, you do not want poor-quality backlinks. But, what about neutral backlinks? Neutral backlinks are those that do not help or hurt your website’s page ranking. Neutral backlinks do not boost your website; however, Google no longer penalizes you for including neutral backlinks on your website.

With Google’s latest update, Penguin, it was determined that websites often do not have control to sites that link to the website. This is beneficial to website owners because they will no longer be punished for backlinks due to the owner not necessarily having control over the backlinks created to their website.

The only way you will know if a backlink on your website is bad is if is low-quality and spammy. Google may take action against these backlinks and remove them from your website manually.

If Google does not take any action, then you can assume that the backlinks on your site are safe, even if they are not high-quality backlinks that can boost your page ranking on internet searches.

Although you can disallow certain backlinks, you need to take care. If you disallow the neutral backlinks on your website, you may risk blocking websites that can help to improve your page rank.

3. Condensing or Deleting Content on Your Website or Removing Entire Pages

You may assume that removing content or deleting an entire page off your website about a service or product that is discontinued. However, when the page is deleted, the keywords that helped to rank your site are gone. Furthermore, the URL of the page, including page-specific keywords and keyword phrases vanish.

Instead of taking a hit on your page ranking, you may want to keep the webpage, even if you have discontinued the service or product. Leave a message on the page that informs your visitors that you have another product or service that is similar and leave a redirect link.

If you are condensing or merging pages into one page, ensure that the 301 redirects are included to ensure that the links and the traffic continues.

4. Avoid Exact Match Keywords in Your Anchor Text

You may think that including your targeted keywords as the anchor text for your website is a good idea. You want your website to rank using those targeted keywords or keyword phrases.

This practice was popular in the past when SEO experts followed the same logic. Unfortunately, black hat SEO professionals began using the technique of using exact matching keywords as links for their websites excessively. Furthermore, these links were not from high-quality websites.

Google has since cracked down on exact match keywords as anchor text. Those who use this technique will be punished and their page rank can slip. Therefore, you should avoid using this technique. Instead, look for a natural way to create a diverse backlink portfolio and quality sites to link to your website.

5. Avoid Making A Lot of Small Changes to Your Site

Updating content on your site is typically a great idea and Google prefers updated and fresh content. However, if you constantly change the content or the look of your website, it can negatively impact your page rank and can make website visitors feel uncomfortable.

Making a lot of changes or making them too often can flag your website as suspicious. Google often penalizes websites that make a lot of changes or make changes often. Therefore, you should limit the number of changes that you make to your site.

Additionally, regular site visitors will notice the changes that you make to your site, especially if these changes were made to improve page ranking rather than delivering more high-quality content for your visitors. Furthermore, these changes can make your website more difficult to navigate and can make your site visitors suspicious of your website.

How to Balance Reward and Risk

In order for your business to succeed, you need to perform expert SEO. However, there are many risky practices that can damage your page rank. Alternatively, there are certain risks that can improve your page ranking. You must learn which SEO risks to take and which ones to avoid.

Although certain risks are associated with SEO, not performing search engine optimization is the riskiest thing you can do.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the first installment of this article!

The Best Houston SEO Firm Tells You Which Risks Are Safe Bets And Which To Run From Pt.1

November 6, 2018 By SEO Houston Pros Leave a Comment

SEO Risks That Are Worth Taking

Business owners often struggle to understand the benefits of SEO. That is completely understandable especially when you consider that a lot of the information that has been published about search engine optimization is highly technical, inaccurate, or otherwise flawed.

Even though the results of implementing an SEO strategy don’t happen overnight, search engine optimization can prove extremely beneficial in terms of increasing traffic and boosting a company’s bottom line.

Anytime business owners are dealing with the unknown, it is only natural to feel a little bit uneasy. It is important to remember, however, that all business decisions have some level of risk. With SEO, the risks are relatively low while the potential rewards are exceptionally high, often leading to tremendous growth online.

One of the most important things to do before implementing an SEO strategy is to analyze the risks to figure out which ones are worth taking.

Prior to jumping in and getting started, there is one thing that should be addressed. The biggest risk for any company when it comes to SEO is failing to implement a search engine optimization strategy. The potential rewards are far too great to skip out on search engine optimization altogether.

Acceptable Risks With SEO Houston Pros

1. Testing And Tweaking

Ultimately, the objective of any SEO campaign is to increase your sales or leads by allowing you to get more traffic to your website.

The only way that you can get more traffic, however, is if people actually click on the link to your site. Even if your site ranks at the top of the search results, it won’t matter if nobody is clicking on it.

This can happen for quite a few different reasons. Sometimes, it is difficult to figure out exactly why people aren’t clicking on your link.

In most cases, the only way to come up with an answer is by testing out different changes to see what impact they have. With this type of testing, you should only change one thing at a time. For instance, for your first test, you could try changing the title of the link. With the next test, you could then change the description, etc. As you try out different combinations, track your results to see which ones are the most effective.

The risky part of conducting this type of testing is that you usually will have to go through a lot of different combinations before you find one that gives you good results. Throughout the testing process, you may experience decreases in your traffic volume when you try certain combinations that don’t work. Typically, these drops in traffic are temporary, only lasting as long as the changes are left in place.

All in all, however, this is an acceptable risk since it helps you discover which combinations will allow you to maximize your traffic and make more sales.

2. Posting Backlinks To Other Sites

A lot of times, people are hesitant to provide backlinks to other websites. After all, why would they want to send their traffic to another site?

As it turns out, backlinks are actually a very important aspect of SEO. Your goal should be to get as many incoming links from high-quality, relevant websites as possible since these links can help increase your site’s authority, allowing it to obtain a higher ranking.

Getting links to your own site is only one part of the equation. You also should provide outgoing links that point to other high-quality sites in your industry.

Even though it may seem like you are shooting yourself in the foot by posting links to other sites, it actually can benefit your business by allowing Google to see that you are referencing well-established sites that have a lot of authority.

One thing you should avoid, however, is linking to low-quality sites that don’t have good content. If Google finds too many connections between your site and these low-quality sites, it could negatively impact your ranking.

3. Cleaning Up Your URLs

The URL to the main page of your site should be as short as possible. Ideally, it should be your exact domain name, which should match the name of your company.

For other pages on your site, you should include keywords in the URL that help the search engines understand what the content is about.

A word of warning, however: you should avoid exceptionally long URLs. Try to limit their length. Otherwise, excess characters beyond a certain point will be cut off and replaced with an ellipsis (…) in the browser bar.

If you are in the process of revamping your site, take a look at your URLs to see if you can improve them.

Always proceed with caution when doing this, however. There is a risk of losing your traffic if you change your URLs. Even if you properly redirect your URLs using 301 redirects, you still may see an initial decline in traffic.

Ultimately, however, the change is worth it since it makes it easier for both the search engines and your users to find, share, and understand your content.

4. Revamping Your Website

If you never update your website, it will become dated looking. Periodic redesigns are essential. Unfortunately, they can take a lot of time. They can also cost a lot of money and can be somewhat risky.

There comes a time, however, when you have no choice but to update your site. Perhaps your design looks like it hasn’t evolved since the start of the Internet. Maybe you have a well-optimized site but the people who visit it struggle to find their way around. There are countless reasons why a redesign may be necessary.

Even though these changes will ultimately make your site more effective and easier to use, you do run the risk of seeing an initial decline in traffic. When you do a redesign, Google and the other major search engines have to evaluate all of your content again. Customers who have been using your site for a long time may also require an adjustment period to get used to the new design.

In the long run, however, your original rankings should return. Your customers will also quickly adapt to the changes. In fact, they may even find them beneficial the more that they use them. The most important thing to remember, however, is that an updated site that is fresh, modern, and easy to use will help you attract new customers and clients.

5. Taking Advantage Of Expired Domains

Every day, tons of domain names expire when their owners fail to renew them. After a domain expires, it becomes available for purchase.

Purchasing expired domains and pointing them at your website is a good way to give your site a boost. Chances are, the domains that you buy will already have some backlinks. When you redirect the domains to your site, you can benefit from those backlinks.

This is another area where there is a lot of risks, however. It is important to fully understand the process before proceeding.

If you purchase an expired domain, it should be extremely relevant to your business. Keep in mind, many of these domain names are still getting traffic. If you point the domains at your site, visitors will be redirected there when they try to go to the original site. If your site is completely unrelated to the original topic, you will just wind up irritating them.

If you purchase a site that was previously penalized by Google for having a lot of spam, it can also negatively impact your website’s ranking. You need to make sure that any domains that you purchase were used for legitimate sites to avoid accidentally getting your site penalized.

When done correctly, however, buying expired domains is a highly effective way to deliver more traffic to your site.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second installment of this article!

Can Social Media Sites Boost My SEO?

October 22, 2018 By SEO Houston Pros Leave a Comment

Social Media’s Role In Houston SEO: Facebook

What I’d like to do with this article is show you how Facebook can become a powerful SEO tool to improve the results you get from search engines. My discussion will mainly concentrate on Google, but rest assured that the general ideas I present here are equally effective for other search engines (Bing etc.). Even if you’re concentrating your SEO efforts in other directions besides Google, I’m hoping you’ll find this information useful! I’ll also take a little time to talk about Facebook’s Graph Search function and how you can optimize your presence to take advantage of it.

Does Google Even Pay Attention to Facebook? What Impact Can Facebook Optimization Have?

It’s always reasonable to start any SEO discussion by examining the evidence that says a potential strategy change will actually be useful. To that end, you’ll probably want to know what, if anything, Google’s current ranking algorithms do with data from Facebook. This gets into what we call “signals.” If Google reads social media signals from Facebook, that means it increases the ranking of Facebook posts if those posts grab a lot of likes on the social network. I’m constantly surprised by the many “experts” who are already shouting about the relationship between Google and Facebook before they’ve answered this very basic question about whether or not the search engine actually picks up on social signals.

These are the most dangerous bits of misinformation you should take with a huge grain of salt:

We know Google weighs social signals because heavily-liked and shared social content tends to rank well on the Google results page. There’s even data to back this claim up; Searchmetrics and Moz have both verified the correlation. But as this information gets re-re-re-hashed, overeager commenters make the classic mistake of confusing correlation and causation. Yes, social signals and search engine performance tend to go hand-in-hand. That DOESN’T means that the former is responsible for the latter.
Google’s flat out admitted that it uses social signals. This is another tricky bit of information that gets snatched out of its proper context. The “smoking gun” here is a video from former Google SEO guru Matt Cuts. Cutts said the search engine was using Facebook social signals … in 2010. It would be something between naive and foolhardy to believe that the Google algorithm hasn’t evolved in all the years since then.

So, am I saying that there’s no firm evidence that Google uses Facebook signals to adjust the way it ranks results? In a word, yes. There’s certainly not enough hard evidence to take to court.

And here are two rock-solid pieces of evidence I tend to trust:

Matt Cutts released another video – this one in 2014 – clarifying that Google was starting to index content from social media platforms including Facebook and Twitter. This time around, Cutts stressed the fact that the search engine does NOT take any steps to collect and use social signals to adjust its rankings. Social Media content gets ranked just like any other page. This video is definitely worth taking the time to watch.
In December 2013, Stone Temple Consulting conducted an exhaustive investigation on the impact of Facebook activity on web optimization. Eric Enge scrupulously documented and supported one simple conclusion: Google results aren’t affected in any way by Facebook posts. This, too, is worth taking a closer look at.

Well, Then, What Can Facebook Do For SEO?

Even without a causative relationship between social signals and search engine ranking, Facebook still has tremendous potential as an optimization tool. Just like Twitter, it can serve as an ancillary promotional medium – a place to collect traffic and send it to your website. Professional online marketers all agree that this sort of cross-promotion is worth doing. Facebook is worth another look as an optimization resource for one big new reason: Graph Search. The platform launched this internal search engine in 2013, and it’s becoming more and more popular. Graph Search may even one day threaten the market supremacy of Google. That’s not just idle speculation, either; Mark Zuckerberg, Facebook’s CEO, has explicitly stated the company’s interested in aiming for that goal. Graph Search is a semantic search engine. It’s built to deliver relevant results to relatively complex queries, and it has the ability to parse natural language rather than just hunting for keywords. Graph Search also uses a partnership with Bing to deliver wider results if it can’t find enough material inside the Facebook ecosphere. Graph Search is built to deliver uniquely relevant results by making full use of what Facebook knows about individual users and the friends they’re connected to. Its results are dramatically different when compared to other search engines. The big question is whether or not users will embrace it in the way they currently do Google. The sheer potential of the new search tool definitely makes it worth a little optimization thought. You can get Graph Search to do at least two helpful things for you. For a start, it’s a potent research tool for learning about your audience. You can examine individual users with remarkable granularity. Graph Search also teaches you plenty about what your competitors are doing and how their efforts play with customers. The second thing you can do with Graph Search is improving your visibility within Facebook. Zuckerberg’s admitted that it will likely take five or even 10 years to get Graph Search where he wants it to be. That certainly doesn’t mean that buying in early would hurt you! Ready to get started? Just keep reading. The single common strategy that works equally well on Google, Bing, and Facebook Graph Search is engagement. Shape your content with an eye towards making it easy to like and share. Even if social signals don’t influence a page’s ranking on the search engines, it still shows up on their results pages. Engagement helps your overall optimization efforts because stronger reader relationships and active participation build the sort of connections to your website (links as well as likes) that search engines love.

Simple Steps To Take:

Customize Your Facebook URL. Use your brand or company name.
Put as much information as possible into your Facebook profile. Use the same keywords you’re using in your other SEO efforts.
Reach out to customers and learn about competitors using Graph Search.
Link Your Facebook Page To Your Other Online Presences.

In conclusion

You need to understand that encouraging more Facebook activity doesn’t directly improve your Google search results. However, building stronger links with your audience and driving traffic to other online properties will definitely help your optimization. Don’t neglect the research opportunities offered to you by Graph Search; Facebook’s internal search service can teach you a great deal about both customers and competitors. And keep a close eye on Graph Search; if it does grow into a viable alternative to Google, it’ll deserve that much more of your attention.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

How Does Houston Based Programmatic Marketing Work? Pt2

October 17, 2018 By SEO Houston Pros Leave a Comment

What Is Programmatic Marketing? – Part 2

Using programmatic marketing means you’re able to arrange the targeting of people to a much greater extent. You’re buying experience will be more flexible and easier. The opportunities will be improved as well. The programmatic technology allows you to accumulate customer data that helps you identify what the individual wants, allowing you to target them on specific sites that they are more likely to engage with and also at times they are the most likely to engage with the content. You may be starting to understand the effect of adblockers on programmatic advertising as your audience becomes aware of how their personal data is being used and they are seeing those ads stalk them everywhere they go on the internet. This has caused more users to take advantage of adblockers over the last couple of years. The exact reasons each individual uses these vary based on their personal concerns as well as the country they live in. Because more people have a greater concern about data security it is making marketers evolve in the way that they use advertising. In fact, some site publishers disallow access to viewers who use adblockers. Another approach, however, is to restrict how many retargeting ads show which will help users feel as though they’re not being stalked as much. This might be an effective way to get the users trust and make the experience less negative.

Global Programmatic Ads

One of the big reasons why data on customers is so highly valued is its effectiveness and this is why programmatic advertising is experiencing rapid growth. In fact, it is believed that this type of advertising will represent the majority of AD spend from now. In recent years, advertisers have spent over 3.4 billion dollars on programmatic training. It is almost 24% above what was previously spent. In the UK, this type of ad spend represents almost 80% of total spending on ads. Programmatic ads are the most popular in North America according to the World Federation of Advertisers and it represents almost 1/3 of all digital budgets currently being spent. The least keen on this type of ad spend are the Chinese and those in Latin America. These areas spend about one-fifth of their digital ad spend on programmatic ads.

The Number One SEO Service Company With Over 10 Years Of Service

Are you losing business to your competitors because you’ve been unable to get to the top of Google search like your competitors have? Do you even know what your customers are searching for when using a search engine and trying to find the types of products or services you have? If you don’t have the answers to these questions then you need us. I’m sure that you would be interested if there were a way to totally dominate the marketplace and gain a ton of great customers. If this were possible then certainly you would want to take advantage of it, correct? If the solution were completely affordable and would actually increase overall revenue then I’m sure you would agree there would be no real way you could say no. When a solution presents itself that allows you to make a significant return on investment then it is a no-brainer.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here to go to the first installment of this article.

How Does Houston Based Programmatic Marketing Work? Pt1

October 12, 2018 By SEO Houston Pros Leave a Comment

What Is Programmatic Marketing? – Part 1

Programmatic marketing has been dabbed as the future of digital advertising. Therefore, what is programmatic marketing? What opportunities does it offer? Well, programmatic marketing is the future of advertising online. Google plans to use 60% of digital advertising revenue on programmatic by next year. Programmatic advertising will be included or contained in all digital platforms going over the next few years. This is according to Forrester. According to leading experts, the one thing that is standing in the way of this change is marketer’s lack of knowledge of the process. Furthermore, a majority of them are reluctant to give up previous ways of purchasing Ads, in favor of a complex and yet effective way. The truth is that a little knowledge will go a long way, and it is wise to get yourself introduced to the new concept known as programmatic marketing, which would be useful to digital marketers. Therefore, the million-dollar question is, what is programmatic digital marketing? What opportunities does it offer? And finally, what benefits does it offer? Well, if you are looking for these answers, then you should continue reading.

What Is Houston Programmatic Digital Marketing?

Programmatic marketing can be defined as mechanized bidding on promotion inventory as it occurs. Generally, it is a technique that will help show ads to specific customers, in certain specific content. Programmatic marketing is a general term, and therefore, they are generally categorized depending on if they involve real-time bidding or not. However, often it is considered to be real-time transaction bid. Since it generally involves millisecond actions when the page is lording, through algorithms, a programmatic marketing can seem a baffling concept at first. However, when you look at it in another light, it is very simple.

The Future Of Programmatic Marketing In Houston

According to Magna Global Programmatic Intelligence, programmatic marketing will take a learning curve that will take from 2014 to 2019. However, it has been estimated that by 2019, almost ½ of all advertising (which is much less compared to Forrester’s estimation), will be in programmatic. However, both agree that there will be a significant growth.

How Does Houston Programmatic Marketing Work?

The moment a person clicks on a web page with advertising space and designed for programmatic digital marketing, the publisher displays an advertisement impression for sale in an advertisement marketplace. The advertisement marketplace will then run an action among advertisers interested in displaying an ad specific to customers clicking the page. There could be many promoters challenging for the auction, and whoever wins the bid will then place the ad to the customer when a page is loading. Because the process is automated, and the maximum cost each advertiser is willing to bid for the impression, the action can be completed within seconds that it takes the page to load.

The Advantages Of Programmatic Marketing In Houston

The truth that programmatic marketing opens serious opportunities, that may not be possible if done manually. This marketing method gives advertisers the power to display ads without actually having to pre-negotiate the price and hence paid for what is relevant. At the same time, they can sign up for a minimum number of budget or impression, which makes it more flexible. Furthermore, they can buy digital media across publishers, which reduces administration costs.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here to go to the conclusion of this article.

Houston SEO Pros Tell All – Keywords

October 12, 2018 By SEO Houston Pros Leave a Comment

Your First SEO Campaign: How Many Keywords?

At Houston SEO Pros we Picking out your targeted keywords is one of the earliest and most important steps you need to take in any Houston SEO strategy. The importance of smart keyword selection cannot be overstated; your campaign will never deliver the results you’re looking for if you pick the wrong keywords. Right along with identifying the most effective keywords, you need to decide how many of them you’ll actively work on.

You may be tempted to pour all your efforts into a solitary keyword. Resist that temptation! Even with the most modest of budgets, you can get better results out of a multi-keyword campaign. Any one keyword that’s popular enough to drive significant traffic to your site is likely to be highly competitive. In practical terms, it’s impossible to turn your site into a high-ranking performer for the single most effective keyword in your niche. Targeting one of the less popular keywords exclusively is also problematic. You might get great ranking results, but the keyword won’t send enough traffic your way by itself.

The next temptation that arises will be to target every keyword you can think of. The pitfalls here are not hard to see. If you spread your attention too thin, you risk shortchanging all of your keywords and wasting all your hard work. Producing only modest ranking improvements for lots of different keywords will result in an SEO campaign that has a minimal positive impact on your site.

It is best to divide your attention among a strictly limited set of keywords. This is especially important when your site is relatively new. Keeping your keyword list short allows you to give each search term an effective portion of your resources.

There is no single rule dictating how many keywords are right for your SEO campaign. The specific circumstances of your site and your niche have to play a role. As a first attempt, try targeting about five keywords. Make them fairly significant ones; confirm that each keyword is being used in at least 100 searches a month.

Five keywords might not sound like a lot. If you do your optimization well, though, you’ll be surprised by what a difference you can make. For one thing, very strong performance on one keyword will also improve your site’s ranking for slight variations.

If you make one of your keywords “mortgage tips,” for example, your optimization work will also improve your ranking for related keywords like “tips for getting a mortgage” and “tips on mortgages.” As long as your Houston SEO strategy involves producing quality content, you’ll see a “halo” effect as it also captures search traffic for related longtail phrases.

To extend the mortgage example, you might publish an article on your site that includes the phrase “where is the best place to get mortgage tips.” Though this phrase is too low-traffic to target directly, including it will improve your site’s ranking on the rare occasions a search engine user enters it. Remember, most keyword research tools don’t deliver solid tracking data on very long keyword phrases like this.

While longtail keywords don’t individually generate a lot of search traffic, when you consider them as a single class, they make a surprising contribution. By some estimates, up to 40 percent of searches are executed on longer phrases (those of at least four words). A site with diverse content that hits a lot of different longtail keyword buttons can pull in a lot of traffic even if no one phrase is particularly common.

Even if you follow the advice provided above and start with just five keywords, you’ll probably see your site rank well on several other phrases. Watch for developing patterns. Some of the largest volumes of traffic coming to your site through the search engines can come from phrases that fall outside your SEO targets. Many users will arrive at your site by searching for longer phrases that you’ve used organically in your content.

Besides being welcome in the general sense of “all traffic is good traffic,” these longtail hits have an additional benefit. Longtail searches often deliver more conversions than shorter phrases. People who have narrowed down their search for information to very specific terms are more likely to be closer to making a meaningful decision.

After you have an effective Houston SEO strategy in place and see some gains on the first five keywords you’ve targeted, it’s time to consider adding new keywords. One further benefit to keeping your target list small is that it accelerates the pace at which you see your results. Once your optimization efforts are live, you’ll have plenty of search performance data to examine with tools like Google Analytics. More experience will help you identify the most promising keywords to move onto next.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Don’t Fall Into A Hole When Executing SEO In Houston

September 24, 2018 By SEO Houston Pros Leave a Comment

Avoid A Houston SEO Disaster While Updating Your Website

If your competition has a great website. You may find that yours does not look that great. You could have some outdated content even. This means it is time to do an upgrade. Wait a second! No matter how good your site looks, you will find that your site has a great SEO equity. When you developed your site you will have normally taken into account some SEO work and that is one aspect of your site that can continue to work. What happens to everything that you have worked on if you do an update? Well, simply you could lose it all. Does this mean not updating is best? No. In fact, you will find that when you do an update you will be able to make changes more along the lines of what you are looking for.

You Should Check Out These Tips To Help Avoid Disaster

Make A Plan

You will want to make sure you look at a plan that can help you before you do anything. Why? Well, once you start to update the content and the structure of the site it will impact how Google is going to see your website. Make the goals attainable. You do not want to just settle for keeping your same rankings. You should make it a goal to do better than what you were.

Look For Information

You should use a crawler that is going to help you get an accurate date on the URL’s of each of your site, you can often use Screaming Frog or SEO Spider Tool. The report you get will give you information on what you should change, but also what is going to be a good building block. Some issues will be:

Links that are broken.
Duplicated titles on pages.
Metadata that is incomplete.
Content that is duplicated.

Get A Rank Report

This is going to be where you will check the search engines like Google and Bing to find out how well your site actually ranks for certain keywords. When you do a rank report, you should check to see which words you rank highly for and which ones you will need to do to improve on your rankings.

Get Current Data On The Site

What do you do now? You will want to look at the crawl reports and analyze how you are ranking for each page you have. Then you will want to look at the search engine marketing tactics you have employed in the past. You will want to look to see why some of the pages are doing better than others. You will want to look at the issues that are being pointed out to make sure they do not go on to the new pages.

Use 301 Redirects

Once you have removed a page during an update, does not mean they are going to be deindexed. As you are going to go about redoing your content you can avoid losing your standings in SEO terms by using a 301 redirect on the pages you removed. You will notice that the 301 will send the user to the page you need them to be at right away. You do lose some of the equity you are going to work on, but you will find that 90% of the rank power will go to the new page. So that is still rather powerful. You will want to make sure you plan and analyze the data, but also test the 301 redirects as they do take time. If you do not have the time to do this, then you may want to look at hiring an SEO professional to help you out.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Beware Of SEO Poaches In Houston

September 21, 2018 By SEO Houston Pros Leave a Comment

What Are Houston SEO Poachers?

Sooner or later an SEO poacher will probably contact you, and these are con artists you want to avoid. SEO, short for search engine optimization, poachers could care less about your rankings, nor do they care about building a meaningful business relationship with you. Money is what they care about.

Do you know how to protect yourself from SEO poachers? You need to learn how to do this and how to spot them. With that said, if you want to find out more, then read on.

What Is An SEO Poacher In Houston?

If you want to hire an SEO company, then you need to hire one that will work with your goals in mind. A poacher uses shady SEO tactics and they steal clients from companies that have built a reputation. Poachers have no interest or intentions to help you succeed with SEO, and the only thing they are knowledgeable about is scamming people.

If you decide to stop using a reputable SEO company and go with a poacher, then you’re asking for problems. For starters, you’ll be putting yourself at risk of being hit with penalties from Google. If this happens, you’ll have to work hard for the next few weeks or months to get your rankings back. Let’s not forget your reputation will take a hit.

Spotting A Poacher

Do you know how to spot an SEO poacher? There are a number of red flags to look for. These red flags include:

Unsolicited Emails- These types of emails typically start off by saying someone referred them to you. They don’t mention who that someone is.
Errors Are Listed- The poacher claims there are SEO errors on your site. The chances are no errors exist and they are blatantly lying to you.
Emotional Appeal- An emotional appeal may be given to you. This may come off as the world will end if certain issues are not addressed. Some emails may claim you are missing out on a chance of achieving huge success if you don’t take specific action right now.
Blaming- The writer might blame your current SEO company for not taking care of certain issues. They will hint that your SEO provider isn’t doing a good job.
Guaranteed Results- The poacher may say they can give you guaranteed results. The truth is that nobody can provide guarantees like this, especially in regards to first page rankings for highly competitive keywords.
The Hook- The poacher eventually tells you to join them, and then they will tell you they will help you get results right away.

For more information, please don’t hesitate to reach out. Call us today!