Social Media Marketing

How Lead Generation Can Grow Your Business In Houston Pt 1

August 12, 2021 By SEO Houston Pros Leave a Comment

Important Strategies For Lead Generation

Part 1

One of the most highly discussed topics in the marketing world is lead generation; for good reason. You might be wondering what lead generation is and why it matters. Knowing the right techniques to use to generate leads can dictate your success. In this blog post, you will learn all of this and more.

No matter whether you are talking about a brand new startup or a multi-million dollar company, proper lead generation is a prerequisite for success in all of them. Without lead generation, a business would cease to gain new customers. Because of this, it is the lifeline of any business. It is the true engine of a business that keeps everything churning. So, what exactly is lead generation? First, let’s go over what a lead is.

What’s A Lead?

A lead can literally be any person who has expressed interest in something you are offering whether it be a product, service, or both. A lead can be gained through a variety of different sources whether it be through a paid advertisement, word of mouth, and even a phone call in certain instances. Digital Marketing Solutions that effectively funnel traffic to a website, improve search engine rankings, and increase referrals from the web to a whopping 93 percent of leads.

What Exactly Is Online Lead Generation?

Online lead generation is arguably the most important component of an effective online marketing mix. It refers to developing interest in a prospective customer by offering them input on whatever it is you are selling. Thus, in an essence, it is developing interest in your products and/or services to the point where it gets them to take action and visit your website, provide you with contact information, or even contact you directly.

Lead generation is the very early stage of turning traffic into prospective customers and eventually converting them into actual customers. Thus, having properly tuned lead generation strategies in your business is pertinent to make sales and sustain any type of growth within your business.

Why Is It Essential?

A lot of salespeople are running out of ideas on how to tap into new markets of people to sell products and services to. This can cause a clog in your business operations that needs to be cleansed. While you can practically never reach the saturation point in a marketplace, salespeople need leads driven to them to do what they do best. By leveraging online lead generation strategies, businesses are able to funnel ready-and-willing prospective customers to their salespeople to close the deal.

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How Lead Generation Can Grow Your Business In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

Important Strategies For Lead Generation

What’s A Lead?

What Exactly Is Online Lead Generation?

Why Is It Essential?

A lot of businesses in today’s marketplace are very dependent on lead generation efforts because they can turn a website into a funnel for their sales team. By leveraging websites as lead generation tools, it can increase the number of warm leads that can be turned into customers. This can maximize conversion rates for businesses and allow profits to increase by default. Luckily, Google has made the entire process of getting your business in front of customers much easier than ever before. Through the use of Google, you are able to directly target warm leads and prospective customers looking for your respective solutions are guided to your site. It’s truly a win-win scenario.

Thus, whenever a prospective customer looks for something they need and they get funneled into your website, your chances of converting them into an actual customer go through the roof. After all, they are looking for what you are selling. As you can see, having a quality and properly funneled lead generation process can make it much easier to convert traffic into paying customers.

Here are the important strategies for Lead Generation:

1. Content Marketing

As the saying goes, “Content is King.” The fact is, the content has been and will continue to be where a lot of the ‘real money is made on the Internet. High-quality content will always do its best at converting traffic into leads and leads into customers. Content marketing can effectively target and attract the right audience and it can demonstrate your value. It can make it much easier for your entire sales team to sell to a prospective customer by giving them ‘warmer’ leads that already have proven their interest in what you are selling.

2. Social Media Marketing

Social media is quickly becoming the go-to for marketers. It is very easy to use and it has the ability to help you attract the ideal customer to your business. It has become one of the largest hubs for connecting businesses with consumers.

3. Hiring A Specialist

Hiring a professional lead generation specialist is one of the best things you can do for your business. It will help you get the expert advice you need to take your lead generation efforts to the next level. They will know what needs to be done to optimize your efforts.

4. Search Engine Optimization(SEO)

SEO is another important strategy. This is the process of optimizing your website to get it ranking higher within the organic search engine results for respective keywords. By targeting ‘buying keywords,’ you will be able to maximize the number of quality leads you are able to get funneled to your website organically. Meaning, you won’t have to pay a dime for them.

As you can see, there are plenty of strategies that should be put in place to maximize your lead generation efforts. There are more including pay-per-click advertising, web development, and even re-marketing. The market is constantly changing. Because algorithms are in a constant state of flux, you will want to have someone on board that knows the in’s and out’s of online lead management. Any company that doesn’t recognize the importance of establishing lead generation in their marketing mix risks falling behind their competition in a big way.

The Significance Of A Houston Online Marketing Pt 2

July 29, 2021 By SEO Houston Pros Leave a Comment

Online Marketing Strategies In Houston

By taking a step back to see the prevalence of online marketing in our own daily lives, we can appreciate its importance. It may come as a surprise to realize the number of times marketing campaigns are being run on your feed every day. Take into account some common practices that you’ve noticed been applied, whether or not you were aware at the time.

Search Engine Optimization

When was the last time you used your favorite search engine to look for something? Were you looking for a particular business, a product or service, or even information? Regardless, SEO or search engine optimization is what you need to thank in case you found what you were looking for. Search engines such as Google are able to give you the most relevant results through this online marketing practice. In the past, you may even have ended up making a purchase!

You probably follow brands that you love on social media. And even if you don’t, you may have engaged with such accounts for a while after stumbling upon them. Whether or not you interact with these brands regularly, you still get exposed to their marketing efforts. You must recall seeing a post or an ad about a popular product or an upcoming sale. In other words, you can interact with the products or services of your favorite brand through social media marketing.

Content Marketing

There would be nothing on the internet if there wasn’t content. However, that’s not the case today. Billions of pieces have filled this space. They exist in various forms including written content. These pieces are part of the content marketing strategy of someone on the net even when the content’s totally informational. You may think that you are simply being offered useful content. However, marketing to the businesses producing this content is also done.

You must be starting to comprehend the dynamics involved in online marketing…and how well it works on all of us.

You No Longer Need To Shy Away From Online Marketing

You won’t achieve anything positive by avoiding using digital marketing strategies for your business. Why not give it a shot and see its advantages? You wouldn’t be stretching too much since you may already be unknowingly using various digital marketing methods. For instance, this would be the case for your business if you set up a website. You need to take advantage of strategies that you may already be using. By doing this, your small business may enjoy better results.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

The Significance Of A Houston Online Marketing Pt 1

July 29, 2021 By SEO Houston Pros Leave a Comment

The Benefits That You Can Get From Online Marketing In Houston

What are the advantages of running a comprehensive online marketing strategy?

1. More Clients

There are few chances that a customer can learn of your business if you have no online presence. This can include having a website, social media platforms, review sites, or search engines. Simply put, online platforms are now inseparable when it comes to building a client base. This applies to all businesses.

You can be guaranteed that online marketing will be great for your business. You can drive more traffic to your business.

2. Better Online Visibility

Your business can be easily found when you employ online marketing tactics. These include search engine optimization (SEO). The services or products of your business can be seen by customers online. People tend to drift towards the options that appear first on their search results page. People will more likely check out your products or services as you gain visibility online. They can interact with you and make purchases.

3. Better Local Presence

Google uses the IP addresses of its users to provide local search results for services or products. This happens when consumers search for keywords online. Through proper online marketing tactics, you can place your business in a better place for Google to expose it to people in your locality. Remember, they are more likely to become your customers as compared to people living thousands of miles away. The completion of your Google My Business profile is the easiest way to improve your local presence.

4. Increased Authority

The way your customers perceive your business is important. Online marketing isn’t all about bettering your visibility. You can define the perception that you want your business to have through your online marketing tactics. For instance, the credibility of your business is significantly boosted when your business has high rankings on search engine results pages. You’ll find yourself ranking alongside other respected industry authorities. In other words, better rankings are a step closer to becoming a go-to provider and industry or local authority.

5. Better Quality Of Traffic To Your Website

Targeting is involved in marketing practices such as paid advertising, local media marketing, and local SEO. This refers to going for a more precise group of people who are more likely to have an interest in the products or services that you offer.

High-quality traffic can be drawn to your business if you use such targeted efforts on your website. You’ll likely generate more sales and engagements when you employ these tactics. Broader efforts that aren’t tailored don’t speak to any particular audience.

6. In-Person Visitors

You’ll notice more visits to your physical store when you start speaking to your audience directly. You need to focus on the people who are more likely to become your customers. An increase in in-store visits ultimately translates to sales.

7. Lasting Relationships

Your small business is generally kept afloat by the sales generated from marketing. However, that’s not all there is to online marketing. A long-term impact can be created through online marketing. Relationships can be built here.

You can get lots of return customers by building relationships with your customers. Loyalty to your brand is built through this. Your business will also get referrals from your loyal clients. This translates to more sales and loyal clients. There are lots of benefits that businesses are now realizing they can reap from this never-ending cycle.

In reality, you may fit the description. You probably are a client of several businesses. Online marketing tactics have been used on you without you even noticing!

Which Houston Digital Marketing Strategy Is The Best

October 9, 2020 By SEO Houston Pros Leave a Comment

Top 4 Effective Digital Marketing Strategies In Houston

Does your business currently need a digital marketing plan? Perhaps you have one that is outdated or ill-organized. Whether you need to create a new digital marketing strategy or revamp an existing one, it is essential that you get on top of the matter if you want your business to succeed. Here are some great ways to begin:

1. Search Engine Marketing

Search engine marketing involves both search engine optimization, SEO, as well as pay-per-click (PPC). Each of these methods depends on bringing more traffic to your site via search engines such as Google. You will utilize methods such as choosing and using relevant keywords in order to increase your site visibility. Each of these strategies is quite effective.

These are vital tools to have in your marketing arsenal due to their high rates of effectiveness. Virtually everyone today takes advantage of internet searches prior to making purchases of any sort.

2. Content Marketing

Quite often, content marketing is intricately woven with search engine optimization techniques. It involves giving your potential consumers vital information as they travel through your sales funnel. Users will begin to trust your brand and become familiar with your logo. There are multiple types of content that can be used for this process, including case studies. Additionally, eBooks, blogs, and infographics are considered important content marketing techniques.

The beginning of your sales funnel is the ideal time to use these techniques. When a user visits your site, they will determine whether or not they are interested in your brand rather quickly. Offering fantastic information helps to show that you are an expert in your field. As buyers continue moving through your sales funnel, additional content catering to the consumer should be implemented.

3. Social Media Marketing

This particular marketing style is less expensive than some of the others you will need. Utilizing social media in order to gain a greater audience gives increased credibility in your field. Very similar in some regards to search engine optimization, these marketing techniques include creating original posts with the right content for your business page. Additionally, sponsored ads on these sites will boost your visibility.

Social media is an integral part of most marketing plans today. It is ideal for showcasing new products and services. Additionally, it can put your brand in front of people as they scroll through their feed. Link it to your official site in order to drive content in both directions.

4. Email Marketing

For more than twenty years email has been used as a means of communication. Today, virtually everyone has at least one email address. Laypersons and professionals alike take advantage of emails in order to communicate quickly and effectively with others. To make the most of your email marketing campaigns, it is essential to create letters that cater to the audience.

There are several ways to break up your email list so that you can do this. For instance, you might want to use special messages directed differently toward those who found your signup through a social media post versus those who found you via search engine results.

Another way to use email marketing is to announce sales, new shipments, and other important messages. It is also useful for telling consumers about other products and services available that they might be interested in.

All of these marketing tools are effective means of reaching out to potential consumers.

Call or contact SEO Houston Pros today for any help you need with your digital marketing campaign. Visit our blog for more tricks and tips for Houston SEO!

The Importance Of Social Media Marketing For Your Business In Houston

August 20, 2020 By SEO Houston Pros Leave a Comment

Top Reasons For Investing In A Houston Social Media Marketing

Part 2 Marketplace Awareness

There are times when you find it hard to figure out what the customers need or want. Social media can be of great help in such scenarios as you can get a lot of information from customers. The only thing you need to do is consistently monitor the activity on your social media profile and take an interest in the opinions and interests expressed by your customers. In other words, use social media to learn what your customers want. Social media is an excellent tool to learn more about the demographics of your customers which also makes it an excellent marketing research tool.

Enhanced Traffic

It’s not easy to get online traffic, especially when you do not have any experience and you don’t know where to begin. Social media offers you an opportunity to bring targeted traffic to your website. In order to get more online traffic, you will need to share helpful posts on your social media profile. The goal of sharing helpful information on social media platforms is to generate enough interest among the targeted audience to visit your website once they go through the content on your social media profile.

Help With SEO

Social media plays an important role when it comes to organic rankings in search engines. The requirements for maintaining organic rankings in the search engine result pages keep changing with time and it is difficult for marketers to maintain original rankings without consistently updating their strategies. Therefore, you need to focus on more than regular updating of your business blog and optimization of your domain, and social media can help you with that.

Brand Authority

The primary factors that matter when it comes to the creation of a powerful online brand are brand loyalty and customer satisfaction. Regular communication with customers is also important. By putting high-quality content in front of the targeted audience, it is possible to build a positive image for your business. When you interact with customers, it gives the impression that you care about their interests which helps in increasing brand loyalty and customer satisfaction. It will start a virtuous cycle for your business as customers start to advertise your business on their own because they are just happy with your products and services.

Conclusion

Overall, social media has emerged as an effective marketing tool for small as well as big brands. It allows you to get more traffic to your online properties, enhance your brand loyalty, and also improve your search engine rankings with constantly evolving social media marketing strategy. Social media platforms also make it easy for you to enhance customer satisfaction and to create more business opportunities. In short, you have an opportunity to leave your competition behind by investing in social media marketing.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

The Importance Of Social Media Marketing For Your Business In Houston

August 16, 2020 By SEO Houston Pros Leave a Comment

Top Reasons For Investing In A Houston Social Media Marketing

Part 1

There is no denying that in today’s digital world, social media has quickly emerged as the best tool for marketing. It offers a variety of benefits and makes it easy for businesses to get in front of millions of potential customers. As a business owner, you ought to have a strategy to take advantage of social media marketing or you might get left behind. Here are a few reasons why you need to use social media to promote your brand and your products.

Value For Money

There is no shortage of digital tools available for marketing your business but when it comes to cost-effectiveness, nothing can match social media. Social media doesn’t require you to make any financial investment in order to promote your brand. It’s completely free for you to create a business account on the social media platforms. However, you will need to spend money eventually in order to promote your business through paid advertisements on these platforms. You will get an excellent return on your investment as the conversion rate is high on these social media platforms. The only thing you need to spend is your time and some other resources.

Substantial Increase In Brand Awareness

Social media offers you an excellent opportunity to enhance your brand awareness. Brand awareness is pretty important these days as there is extreme competition in almost all business niches. You can get started by creating a profile for your brand on social media platforms. You then need to start interacting with other users on the platform. An effective social media marketing strategy will allow you to improve your brand’s recognition among users significantly. 91% of experienced social media marketers believe that one does not need to spend more than a few hours each week in order to enhance their brand visibility and to improve user experience.

Talk Directly To Your Customers

You also get to engage your customers. It helps in improving the conversion rates for your business as you frequently communicate with the targeted audience. It also gives an avenue to your targeted audience to get in touch with you which means they can easily share any information or any queries they might have regarding your products or services. When you offer a reliable way for your customers to get in touch with you, you’ll find it easy to get their attention and get across your brand or business message.

Customer Satisfaction

Social media not only offers you the ability to engage your customers directly but also plays an important role in networking. Social media digital platforms allow you to improve the image of your business by advocating for your brand online. Also, customers feel appreciated when a human replies to them instead of the cookie-cutter replies generated by a computer. You should always try to personally reply to as many customers as possible and it will soon have a snowball effect on customer satisfaction.

Enhanced Customer Loyalty To The Brand

Social media makes it easy for you to connect with customers. It also helps in maintaining customer’s loyalty to the brand. Needless to say that customer satisfaction and customer loyalty go hand in hand and you can’t have one without the other. However, in order to maintain customer loyalty, you need to consistently engage with your customers and maintain a strong business relationship with them.

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Knowing The Vital Strategies For Houston Digital Marketing

September 12, 2019 By SEO Houston Pros Leave a Comment

9 Crucial Strategies That Are An Integral Part Of Effective Digital Marketing In Houston

Digital marketing is a term synonymous with networking strategies and campaigns. But to see the gains of digital marketing, you need to understand the procedure you will have at your disposal. Every digital marketing method you decide to use should help you stay afloat, giving a competitive edge and makes you a cut above the rest.

That then requires that you have a deep understanding of the ins and outs of digital marketing. You have to be familiar with the definition, its significant, and how you use the different digital marketing strategies.

What Is Digital Marketing?

It is a marketing approach that relies on the use of electronic gadgets and platforms. But there is more to it than you may think of from the outset.

Digital marketing is not something that came about with the advent of the internet. It has been around eve since electronic devices become an integral part of life and the way we do business. It entails more than just content generation and marketing, coupled with the leveraging of social media. Such things are part of the overall approach in digital marketing, but keep in mind that this is a marketing method that can take place online and offline.

Why Digital Marketing Matters?

The dependency on our electronic devices increases with every passing day. We are spending more and more time on these gadgets. Research shows that the average American spends more than 11 hours on electronic devices.

Those may be scary stats, but they are nothing compared to the fact that we are drawing ever so closer to spending every waking hour on these machines and gadgets. Given such statistics, digital marketing becomes a pivotal element in today’s world of commerce. The lack of adequate efforts to drive this marketing strategy can spell the downfall of your business. If you want to stay in the pack or ahead of them, then you should invest in digital marketing. Looking into the different methods employed in digital marketing and pick the ones that best suit your venture, target audience, and industry.

Types of Digital Marketing

1. Search Engine Optimization

It is a technique that entails growing online visibility for search results on search engines such as Google and Bing, among others. Search Engine Optimization (SEO) focuses on organic (non-paid) methods to ensure that your company, brand, product, or services appear on SERPs (search engine results pages). In short, eh user will receive individualized results for the keywords the input for the online search. Other elements also used to determine the results to show, including the user’s location and browsing history.

The search results are displayed in a list with the ranking determined by a search engine algorithm. The algorithms are updated continuously based on the users’ every changing way of engaging online and their searches. Therefore, if you manage to bag a high rank on the first SERP, then you are likely to enjoy more incoming traffic to your website. You then can convert those passive visitors into active customers.

2. Search Engine Marketing

You need to bolster your SEO efforts with some Search Engine Marketing (SEM). It will cover the areas the SEO fails to address. Ideally, the objective with SEM is to get the advertisement space on the SERPs. That means you will have to buy that space, meaning you will need to invest in paid search platforms such as Bing Ads, Google AdWords, and Next.

You will be charged a certain amount to have your advertisements appearing in various places on the search results pages. If you understand that SEM entails, then you will invest in it via options such as PPC (pay-per-click) advertising.

3. Social Media Marketing

At this point, you now know how crucial social media is in today’s marketing strategies. However, how well do you understand is implementation as a marketing tool? If you master how to leverage social media for marketing purposes, then it will be a platform that increases your exposure (online visibility). It offers an intimate approach to connecting and engaging with your customers. As you interact with them, you will manage to get valuable feedback that you can use to improve your products or services.

4. Content Marketing

Content is at the heart of it all. It is the material you display, be it text, images, or videos. However, prominence is given to written content. But even then, every kind of content has its place in today’s digital marketing hence the need to come up with an effective content generation and marketing plan that you can blend with other digital marketing elements such as social media marketing and SEO.

You need content to keep your target audience engaged. Therefore, the material you generate should be created with the audience in mind, taking into consideration the users’ likes, needs, and interests. And as these things dictate the subject for the content, you also need to consider their language and online search keywords they use so that you can utilize all that to boost your search engine optimization.

5. Affiliate Marketing

The need for hiring a salesperson for your brand, service, or products is the same way that you will need to invest in affiliate marketing, which entails paying for conversions. The affiliates are your sales personnel who promote your product or services and earn a commission. The beautify of it is that you will determine the rate and only pay for the conversions you get. You will not have to worry about upfront payments when it comes to affiliate marketing.

As you invest in affiliate marketing, make sure that all terms and conditions are clearly spelled out and agreed with beforehand. The affiliates you enlist will be your brand’s representatives tasked with carrying its message to the masses.

6. Influencer Marketing

Influencer marketing may be one of the newer tactics in digital marketing, but it has managed to make its mark known. It involves the use of people with a significant online reach and whom online users view or regard as experts. You will be leveraging their social influence to drive up traffic volume and sales. It is a popular strategy used in social media marketing. Some of the social media platforms known to be utilized in influencer marketing include Snapchat and Instagram. The influence will post images of your product or mentions your brand or services in their posts.

7. Email Marketing

Email marketing, as the name suggests, is about using your email address to update your customers or clients. You will be sending updates to your email subscribers regularly informing them about your business or what you have to offer. It helps establish a stable relationship as you make it part of your digital marketing campaign.

8. Viral Marketing

It is a strategy centered around creating content that has the potential of becoming a trendy topic. Such posts can be strange, funny, controversial, but bearing the power of sending the desired message across. It is one of the most effective ways of increasing traffic to a site over a short period. While viral marketing may be hard, its benefits are well worth the time and effort.

9. Mobile Phone Advertising

Lastly, you cannot overlook mobile phone advertising. We are in an age when everyone has and uses a mobile phone. Given this, all the other marketing tactics mentioned above can be done on mobile devices. Therefore, you need to ensure that your overall digital marketing efforts take into account the relevance of mobile phone advertising.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Principles Behind The Effective Houston Digital Marketing Are Explained

September 5, 2019 By SEO Houston Pros Leave a Comment

7 Core Principles Of Effective Digital Marketing In Houston

Are you trying to figure out the best way to develop and deploy an effective digital marketing strategy for your business or that of a client? If you’re new to the field of digital marketing, practicing techniques for yourself is an excellent way to gain experience.

The approach you take to digital marketing will largely depend on your end goals, however, there are certainly some universal principles to keep in mind to ensure an effective strategy. If you want to learn more about successful digital marketing in 2019, check out this brief guide below to help you get started on the right track.

1. Draw Up A Realistic Framework

Prior to implementing any techniques or investing any money, you need to map out your approach. There are multiple ways to do so, such as timelines, editorial calendars, and content mapping. What’s more, there are dozens of free online tools to make the job of content planning and management super streamlined.

The essential point is to set several realistic goals for your strategy, leaving room for the unpredictable. You can do this by basing your goals on a series of key performance indicators (KPIs), which are directly related to the vision you have for your business.

2. Identify Core KPIs From The Outset

What are you like at setting goals? You need to select the right metrics to center your efforts on to ensure you get the end result you want. Choosing the correct KPIs – the ones most closely linked and representative to core target areas in your business – will help to keep you on target. In addition, you will be able to clearly see which marketing actions are working and which require tweaking.

Here are some questions to ask to help you work out which KPIs to use:

How is this KPI linked to my end goal?
What is this KPI measuring?
Is what is being tracked linked to user experience? If so, how?
What level of depth will I use to monitor certain metrics and is that accounted for in my plan?

3. Learn How To Create An Effective Funnel

Those with experience in the field of traditional marketing will already be acquainted with the idea of a sales funnel. A sales funnel is simply a play-by-play outline of each step of a buyer’s journey. Here is a brief breakdown of the concept with examples:

Outreach: Landing page, Facebook ads, infographics, explainer videos, content marketing, etc.
Conversion: Informational blog posts, quizzes, case studies, social media, etc.
Closing: Reviews, questionnaires, email series, etc.
Retention: Whitepapers, contents, e-mails, exclusive offers, surveys, etc.

The widest section or the beginning of the funnel is the outreach stage, where brand awareness and engagement occur. The stage is vital for capturing new traffic and re-engaging repeat visitors. The top of a sales funnels is where all the marketing happens and it needs to be highly engaging – start thinking about building relationships rather than focusing on the sale.

4. Understand How To Generate Effective Content

Effective content involves much more than Facebook ads, great blogs, and Tweets! There are many things you can do to create and distribute content more creatively. You are going to need to learn the latest methods of reaching new audiences by getting up-to-date with online technology.

To get the best results from your outreach and engagement methods, you need to be able to tell a story. Your strategy should focus on effective advertising campaigns that are not only high quality but offer value to the audience.

5. Allow For Flexibility In Your Strategic Plans

No matter what your plan is, there should be room for flexibility. Think about when you give “fake” deadlines for tasks you delegate to employees: you should take the same approach with your digital marketing plan. There should be ample room for dealing with unpredicted events and time fluctuations.

Ideally, you want to leave some “blank” spaces in your schedule and marketing timeline, which can be filled as you go. You also need to leave room for incorporating things like responding to viral articles from your competition, reacting to relevant current events, or unforeseen investments in new online tools that could alter the direction of your digital marketing plan.

6. Generate Lots Of Evergreen Content

Different forms of content serve different purposes and you need to incorporate various types when working on your business’s content marketing strategy. Although it may sound complex, it’s actually pretty simple if you take time to bulk content together and keep it all organized around tags and keywords.

Evergreen content is a form of unique content that can be repurposed in multiple ways across multiple channels. As a result, such content is generally not event or time relevant, but it centers around your brand’s story, key offerings, and core message.

7. Visualize A Clear Path

Is your content heading in a clear direction in line with overall engagement and traffic? You need to make sure that is the case from the outset in order to progress through each stage of your marketing strategy. Be sure to track how each phase of your sales funnel is performing and seek out re-engagement techniques if you notice conversion rates fluctuating.

The ultimate goal is to develop a flexible strategy that demonstrates a clear understanding of the processes you need to follow to create SEO-friendly, highly sharable content. Along the way, you should always compare actual results against expected results so you can track how well your strategies are workings and make any required changes.

Ending Words

In order to create a successful content marketing strategy, you need a solid understanding of effective project management, which involves having a solid overall vision of your plan as well as a detailed breakdown of each stage. Content marketing strategies require a mixture of art and science to ensure they are a success.

Effective digital marketing strategies can be tough to create, but with sufficient practice, you can master techniques that work to your benefit. Keep in mind your aim should be to remove your focus form conversions and profits and instead center your efforts on the human element – your brand story, the buyer’s journey, and audience engagement. If you learn how to authentically engage with your target audience, you are almost guaranteed to see success.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Understanding The Importance Of Digital Marketing In Houston

August 6, 2019 By SEO Houston Pros Leave a Comment

Learn All You Should Know About How Houston Digital Marketing Operates

The purchasing patterns of consumers have evolved a lot in the last 10 years or so. It’s gotten to the point that many consumers are beginning and also finishing their shopping adventure completely online, which just demonstrates the power of digital marketing. Given this shift in the marketplace about how consumers make their shopping choices and even their buying, digital marketing is now crucial for any company hoping to keep up with the modern economy, no matter what sector or size they are.

What Exactly Is Digital Marketing Then?

Before you can learn about the ways in which digital marketing operates, you need to first know what it specifically is. Digital marketing could be defined as a way of promoting products and brands, both online and through various other digital mediums. Nearly every company or business has a particular audience that they are targeting and digital marketing is what gives these companies ways of connecting with their target consumers over the internet and in other digital channels.

Companies and the marketers responsible for their growth and success employ numerous digital technologies in order to convey marketing messages to specific audiences. On top of its own website, a business might also use social media, smartphones and mobile technology, email marketing, and display or PPC ads among many other things in order to draw in target consumers and engage them.

How The Tactics Of Digital Marketing Function

Company owners need to have a good grasp of digital marketing and how it operates in order to make wise choices in terms of their own digital marketing campaigns. The secret to comprehending all of this is by first learning the various particular elements involved and then being aware of how they each pave the way to marketing success. Keep reading to learn these different marketing tactics and how they can be useful to you and your business.

Website Marketing

The website your company has or will have is the foundation for nearly all of the rest of the digital marketing strategy you use. Your company website is usually the first place that your target audience forms an impression about your brand. On top of that, it’s also going to be the place where your leads get converted into paying clients. As such, your website serves a central role in your broader digital marketing efforts.

The primary goal of any digital marketing is the attraction, engagement, and conversion of prospects and leads. Nearly every technique you employ in all of this should be eventually leading your prospects to your website in order to either learn more or actually buy something.

There are times that your website is going to be your company’s only opportunity to make that crucial first impression. Given that, you need to be mindful of the site layout, graphics, and colors.

Search Engine Optimization

SEO is a huge factor in digital marketing. Search engines are the place to start if you’re looking to reach out to prospects that you’re hoping to convert. If you’re not constantly doing something to improve the SEO of your site, then you’re neglecting perhaps the most powerful avenue of generating lots of leads.

SEO is a process of making your website and its content appeal to the major search engines. Your final objective is ranking higher on any search engine results pages that relate to your products or services. When you rank higher in the SERPs, you’ll have more organic traffic coming back to your company’s website.

SEO doesn’t just get your website more traffic, but what’s considered high-caliber traffic. That’s because the traffic you will attract isn’t just high in volume, but those who are interested in what you have to offer. When your website focuses on the right subjects and keywords, you get to start reaching out to anyone online who are looking for things like what you have to offer.

Content Marketing

Another crucial tactic in digital marketing is content marketing. This is basically when your company comes up with and then promotes particular content resources with the intention of drawing in and engaging prospective clients or customers. You can create content resources or assets for many different reasons, which might include specific things like customer retention, boosting website traffic, getting leads, or just promoting brand awareness.

Regardless of which techniques you employ as components of your company’s digital marketing strategy, you’re going to need to put content out there in support of your efforts. That might be as small scale as thank-you emails to your subscribers or larger scale like an e-book that goes over and offers solutions to target consumers and the difficulties they might be looking for answers to.

The following are just several kinds of content marketing that you might establish in pursuit of digital marketing:

Ad content
Blog posts
Case studies
E-books
Images
Infographics
Social media content
Podcasts
Testimonials
Video content
Webpages
White papers

The trick to coming up with effective content resources that help drive your digital marketing efforts is by meticulously picking subjects that your audience is likely to find the most appealing. Unless you’ve already done it, be sure you research your target audience. You might even want to come up with some consumer personas to learn what about your customers. This will help you figure out what sort of content is going to prove attractive to them.

Social Media Marketing

Nearly every modern brand is employing social media marketing as a way to help their larger digital marketing efforts, specifically to get more traffic visiting their website. Social media marketing centers around the ideas of promoting the content so you can engage target consumers through options like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Digital marketing needs this particular technique because it helps companies grow their brand awareness, get more leads, and enjoy better customer engagement.

The one feature of the social media marketing that you might find most advantageous is just how large an audience is available to you. For instance, 8 out of 10 Americans that are online are also on Facebook. If your company isn’t using social platforms to reach out to and engage customers, then you’re really missing out on something that could mean a lot of new leads.

Social media can be very useful on its own, but it’s also something that helps every other one of your digital marketing efforts. For example, if your company creates an insightful e-book that your target audience is very receptive to, then social media can be used for promoting it, as traffic is driven to the download’s landing page. You could even use chapters or sections of that e-book as future social media content to lay the groundwork for more interest later.

PPC Advertising

Even though your company’s digital marketing strategy should be focusing on generating as much organic traffic as you can possibly get, it’s not wise to ignore how powerful pay-per-click ads can be. PPC ads mean paying ad publishers each time that a new lead actually clicks on an ad of yours. One of the most popular and successful kinds of PC ads is Google AdWords. These can get your business showing up not only on the first search engine results page but also over the organic listings.

You might be curious about why you would want to pay for ads when you’re currently trying to boost your website’s SEO. It’s a good question. The truth is that while SEO is essential, it can still take time for it to generate results. PPC ads can fill in during the meantime. PPC ads get you results much more quickly since your site is at the very top of any search results pages for related search terms. When you show up on the first page of relevant SERPs, your company gets more visibility, making it much more likely that searchers find and then click onto your website.

Email Marketing

Email marketing is just another component of digital marketing. Businesses put out branded emails in order to reach out to the core audience they want. Use marketing emails to spread the word about any special deals or promotions you have, build up your sector position, boost brand awareness, and promote any events you have coming up.

The specific content of any marketing emails you put out should be based on what your particular campaign goals are. The following are only several examples of the kinds of email marketing content that you might come up with as part of your digital marketing efforts:

Sending out welcome emails anytime you get new users who subscribe to your company’s marketing list. These should tell them what’s likely to happen through your brand emails.
Delivering promotional content. Put news and information about future discounts and sales right in the inboxes of those who might buy from you.
Developing a periodic newsletter. Deliver this to subscribers to they have the latest content and business updates about your company.
Emailing leads once they download any content from your company site. Thank them for any interest they show. Also, take advantage of this opportunity to suggest relevant content to them.
Recommendations about other content assets or products. These should be based on the buying and browsing patterns of your customers and leads.
Nurturing new leads that have shown interest. Many companies make the mistake of only trying to use email marketing for generating new leads, but it works far more effectively in following up with those that look even remotely interested as well as handling customer retention.

As with all the other techniques already listed earlier, email marketing isn’t used just by itself. Yes, you could make a monthly newsletter for promoting specials via email, but email marketing is also something you can use to support other techniques, be it social media or content marketing.

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