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Why You Should Use PPC Advertising?

June 23, 2023 By SEO Houston Pros Leave a Comment

Understanding PPC Advertising

In the vast digital landscape, where businesses strive to outshine their competitors, it is crucial to leverage effective marketing strategies that yield remarkable results. Pay-per-click (PPC) advertising has emerged as a powerful tool that enables businesses to drive targeted traffic, increase conversions, and maximize their online presence. In this article, we will explore the significance of PPC advertising and its role in achieving success in the digital realm.

What is PPC Advertising?

PPC advertising is an online marketing model in which advertisers pay a fee each time their ad is clicked. It is a way of buying visits to your website rather than relying solely on organic search engine traffic. Advertisers bid on specific keywords relevant to their target audience, and their ads are displayed prominently on search engine result pages (SERPs) when users search for those keywords.

How Does PPC Advertising Work?

PPC advertising operates on an auction-based system. Advertisers compete for ad placements by bidding on keywords in online advertising platforms like Google Ads. When a user enters a search query, the platform evaluates and ranks ads based on factors such as bid amount and ad relevance. The advertiser with the highest bid and the most relevant ad is typically awarded the top position.

Benefits of PPC Advertising

Increased Visibility and Brand Awareness

PPC advertising provides businesses with an opportunity to increase their visibility and build brand awareness. By appearing at the top of search engine results, businesses can capture the attention of potential customers, even if they have not yet established a strong organic presence. This visibility helps in creating brand recognition and increasing the chances of user engagement.

Targeted Advertising

One of the significant advantages of PPC advertising is the ability to target specific audiences. Advertisers can refine their campaigns based on various parameters such as demographics, geographic location, interests, and search behavior. This precision targeting ensures that the ads are shown to the most relevant audience, resulting in higher click-through rates and improved conversion rates.

Immediate Results and Measurable ROI

Unlike some traditional marketing methods, PPC advertising delivers immediate results. As soon as the campaign is launched, ads become visible to the intended audience. Additionally, the performance of PPC campaigns is highly measurable, allowing businesses to track the return on investment (ROI) accurately. With the wealth of data available, advertisers can optimize their campaigns in real-time to maximize their ROI.

Cost Control and Flexibility

PPC advertising provides businesses with the ability to control their advertising costs and adjust their budgets according to their needs. Advertisers can set daily or monthly spending limits, ensuring that they stay within their allocated budgets. This flexibility allows businesses of all sizes to participate in PPC advertising, regardless of their financial resources.

PPC Campaign Strategies

To make the most of PPC advertising, businesses need to implement effective campaign strategies. Here are some key elements to consider:

Keyword Research and Selection

Choosing the right keywords is essential for the success of a PPC campaign. Thorough keyword research helps identify relevant keywords that align with the target audience’s search intent. By selecting high-value keywords with a good search volume and low competition, businesses can optimize their ad spend and attract qualified traffic.

Compelling Ad Copy and Landing Pages

Creating compelling ad copy is crucial to capturing the attention of potential customers. The ad copy should be concise, engaging, and relevant to the user’s search query. Additionally, directing users to well-designed landing pages that align with the ad’s message increases the chances of conversions.

Monitoring and Optimization

Constant monitoring and optimization are vital for the success of a PPC campaign. Advertisers should regularly analyze campaign performance, track key metrics such as click-through rates (CTR) and conversion rates, and make data-driven adjustments to optimize their campaigns. This includes refining keyword targeting, testing different ad variations, and improving landing page experiences.

Remarketing and Retargeting

Remarketing and retargeting strategies can significantly impact campaign performance. By targeting users who have previously interacted with their website or shown interest in their products or services, businesses can re-engage with potential customers and increase conversion rates. Remarketing campaigns can be tailored to specific audience segments based on their past actions, such as abandoned carts or website visits.

PPC and SEO: A Powerful Combination

PPC advertising and search engine optimization (SEO) are two distinct digital marketing strategies, but when combined, they can produce powerful results.

Complementary Roles of PPC and SEO

PPC advertising can fill the immediate need for visibility and traffic while SEO works on achieving long-term organic growth. By leveraging PPC advertising, businesses can drive immediate traffic to their website while their SEO efforts gradually improve their organic rankings. The combined effect of both strategies enhances overall online visibility and increases the likelihood of attracting qualified leads.

Leveraging PPC Data for SEO Insights

PPC campaigns generate a wealth of data that can provide valuable insights for SEO efforts. By analyzing PPC data, businesses can identify high-performing keywords, uncover user search patterns, and gain a deeper understanding of their target audience. This information can then be applied to optimize website content, meta tags, and on-page SEO elements to improve organic search rankings.

Improving Quality Scores and Organic Rankings

Quality Score is an important metric in PPC advertising that measures the relevance and quality of ads and landing pages. A high-quality Score not only leads to lower ad costs but also indicates that the ad is relevant to users. By improving the quality and relevance of landing pages through PPC campaigns, businesses can enhance their website’s overall user experience, which positively impacts organic rankings.

The Role of a PPC Expert

Managing a successful PPC campaign requires expertise and knowledge of the intricacies of various PPC platforms. A PPC expert plays a crucial role in driving optimal results.

Knowledge of PPC Platforms

A PPC expert is well-versed in different advertising platforms like Google Ads, Bing Ads, and social media advertising platforms. They understand the platform’s features, functionalities, and best practices, allowing them to create and optimize campaigns effectively.

Analytical Skills and Data Interpretation

A PPC expert possesses strong analytical skills and is proficient in data interpretation. They can dissect campaign performance metrics, identify trends, and make informed decisions based on the data. This analytical approach enables them to continuously improve and refine the PPC campaigns to achieve optimal results.

Continuous Learning and Adaptability

The digital marketing landscape is constantly evolving, and a PPC expert must stay up-to-date with the latest trends, algorithm updates, and industry changes. They are dedicated to continuous learning and adaptability, ensuring that their strategies remain effective in a dynamic environment. By staying ahead of the curve, a PPC expert can provide valuable insights and implement innovative techniques to drive success.

Hiring a PPC Specialist

For businesses seeking to harness the power of PPC advertising, hiring a PPC specialist is a wise investment. Here are some key considerations when selecting a PPC specialist:

Assessing Experience and Expertise

When evaluating PPC specialists, it is essential to assess their experience and expertise in managing successful campaigns. Look for professionals with a proven track record of achieving desired results, preferably in your industry or niche. A knowledgeable specialist will have a deep understanding of the intricacies of PPC advertising and be able to tailor strategies to your specific business goals.

Collaboration with SEO and Marketing Teams

PPC advertising works best when it is integrated with other marketing efforts, such as SEO. A competent PPC specialist should be able to collaborate effectively with your SEO and marketing teams to align strategies and maximize results. This collaboration ensures consistency across campaigns, messaging, and goals, resulting in a cohesive and impactful digital marketing approach.

Monitoring and Performance Tracking

A skilled PPC specialist continuously monitors campaign performance, using data-driven insights to optimize and refine strategies. They should provide regular reports and updates, highlighting key metrics and explaining the impact of their efforts. Transparent communication and a proactive approach to performance tracking are essential qualities to look for in a PPC specialist.

PPC advertising has become a vital component of successful digital marketing strategies. Its ability to deliver immediate results, target specific audiences, and complement SEO efforts makes it a powerful tool for businesses aiming to dominate the online space. By understanding the benefits of PPC advertising, implementing effective campaign strategies, and leveraging the expertise of PPC specialists, businesses can drive targeted traffic, increase conversions, and achieve their desired goals.

Call or contact SEO Houston Pros today if you need help with promoting your business using PPC Advertising. We’re here to help you! Feel free to visit our blog for more related articles!

How Digital Marketing Can Help Small Businesses?

June 16, 2023 By SEO Houston Pros Leave a Comment

If you’re a small business owner, you might question if digital advertising and marketing can help your business grow. The solution is yes! Digital marketing can help small businesses in numerous means, from increasing brand awareness to generating leads and sales. In this article, we will find out the advantages of using digital marketing for local businesses, and the different online marketing techniques and services available.

What is Digital Marketing?

Before we dive into the benefits of digital marketing for small businesses, let’s define what it is. Digital marketing refers to any marketing effort that uses digital channels to reach potential customers, such as search engines, social media, email, and websites. It’s a broad term that encompasses many different tactics, including SEO, PPC, SMM, email marketing, and content marketing.

Importance of Digital Marketing for Small Businesses

Small businesses can benefit greatly from digital marketing. Here are some of the key reasons why:

Cost-Effective

Digital marketing is generally more cost effective than traditional marketing methods, such as print or TV advertising. With digital marketing, you can reach a large audience without breaking the bank. For example, you can run a Google Ads campaign with a small budget and still see results.

Wider Reach

Digital marketing allows you to reach a wider audience than traditional marketing methods. With the internet, you can reach people all over the world, not just in your local area. This is especially beneficial for small businesses that operate online and want to expand their customer base.

Targeted Advertising

With digital marketing, you can target specific audiences based on demographics, interests, and behaviors. This allows you to tailor your advertising messages to the right people, increasing the likelihood of conversions.

Measurable Results

One of the biggest benefits of digital marketing is that you can measure the results of your campaigns. You can track website traffic, leads, and sales to see which tactics are working and which ones need improvement. This allows you to optimize your campaigns for maximum ROI.

Online Marketing Strategies for Small Businesses

Now that we’ve covered the benefits of digital marketing for small businesses, let’s look at some of the most effective online marketing strategies.

Search Engine Optimization (SEO)

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). By optimizing your website for relevant keywords, you can increase your visibility and attract more organic traffic to your site.

Pay-per-Click (PPC) Advertising

PPC advertising involves placing ads on search engine results pages or social media platforms and paying each time someone clicks on your ad. This is a fast and effective way to drive traffic to your website and generate leads.

Social Media Marketing (SMM)

SMM involves using social media platforms like Facebook, Instagram, and Twitter to promote your business and engage with your audience. This can include posting content, running ads, and interacting with followers to build relationships.

Email Marketing

Email marketing involves sending promotional emails to a list of subscribers. This can include newsletters, product updates, and special offers. It’s a great way to stay in touch with your audience and promote your business.

Content Marketing

Content marketing involves creating and sharing valuable content like blog posts, videos, and infographics to attract and engage your audience. This can help you build trust and authority with your audience and drive traffic to your website.

Choosing the Best Digital Marketing Services for Small Businesses

There are many different digital marketing services available, so it’s important to choose the ones that are best for your business. Here are some factors to consider:

Budget

Digital marketing services can vary greatly in price, so it’s important to choose services that fit within your budget.

Goals

Think about what you want to achieve with your digital marketing campaigns. Do you want to increase website traffic, generate leads, or boost sales?

Expertise

Look for digital marketing agencies or consultants with expertise in the services you need. This can include SEO, PPC, SMM, and more.

Communication

Communication is key when working with a digital marketing agency or consultant. Look for someone who is responsive and easy to work with.

Characteristics of the Best Digital Marketing Agency

When choosing a digital marketing agency, look for these characteristics:

Experience working with small businesses
A proven track record of success
A collaborative approach to working with clients
Transparency and honesty
Flexibility and adaptability

How Digital Marketers Can Help Small Businesses Succeed

Digital marketers can play an important role in helping small businesses succeed. Here’s how:

Expertise in Digital Marketing

Digital marketers have specialized knowledge and skills in areas like SEO, PPC, and SMM. They can help small businesses develop and execute effective digital marketing strategies.

Flexibility and Adaptability

Small businesses often need to pivot quickly and adapt to changing market conditions. Digital marketers can help them stay agile and adjust their strategies as needed.

Collaboration with Small Business Owners

Digital marketers can work closely with small business owners to understand their goals and develop customized strategies that meet their needs. This collaboration can help ensure the success of digital marketing campaigns.

Digital marketing can be a game-changer for small businesses. By using online marketing strategies like SEO, PPC, SMM, email marketing, and content marketing, small businesses can increase their visibility, attract more customers, and grow their businesses. When choosing digital marketing services, it’s important to consider factors like budget, goals, expertise, and communication. And when working with a digital marketing agency or consultant, look for characteristics like experience, success, collaboration, transparency, and adaptability.

If you are searching for an experienced and reputable SEO company that has a proven record of providing Digital Marketing services, give our professionals a call.

The Good Effects Of PPC On SEO In Houston

April 14, 2022 By SEO Houston Pros Leave a Comment

Knowing Why PPC Can Help Effectiveness Of SEO Efforts

One of the most common questions from our clients is whether PPC advertising can help improve the effectiveness of their SEO efforts. This is a good question.

We, at Digital Third Coast, understand that your ultimate goal is to make your business as profitable as possible. One of the best ways to stand out from the crowd is to design and implement a mix of digital marketing strategies such as SEO and SEM.

Let’s take a close look at this. You’ll see how smart and effective PPC advertising campaigns can indirectly boost your SEO efforts. To start with, let’s see what SEO and PPC are. Then, we’ll share with you our insights from over a decade of helping our clients reach their marketing and business goals.

Search Engine Optimization

SEO, or Search Engine Optimization, is a set of activities that allow websites to acquire organic search traffic. This means people find these websites by using Google or other search engines to seek products or services. They find your listing on the search results pages without you having to pay for that.

Google uses a complex algorithm to decide the order of the search results they show their users for different queries. The specific rules Google uses are confidential, but SEO experts understand how to adjust and optimize web pages to help them rank higher in Google for the most relevant search terms. The higher these pages show up in the SERPs, the higher the organic traffic volume they receive.

PPC Advertising

PPC, or Pay-per-click, is advertising you pay for to display your listing on top of search engine results pages, just above organic results. In fact, you only pay for users who click-through to land on your website, so you can optimize PPC campaigns for profit, at least to a certain extent.

Can PPC Help SEO?

Both paid search and SEO have the ultimate goal to boost your visibility in search. Some businesses prefer to use PPC, in order to attract qualified leads in the fastest and most effective manner. Others prefer to invest in long-term activities such as SEO, in order to improve their organic search listings.

Many of our clients start with PPC to gain some quick traction and then work towards their SEO goals. This dual marketing strategy has its benefits.

Indirect Effects Of PPC On SEO

The big question is whether and how can PPC benefit your SEO results. There is no straight answer to this question. According to Moz, some of these benefits may include:

Search engine users who see your ads are more prone to clicking on your organic search listings as well.
Search engine users who have already been exposed to your brand click and convert in larger numbers.
Showing your ads on high-paid, high-traffic keywords may lead to an increase in your organic CTR.
Links in paid ads help increase your overall traffic and therefore benefit from greater exposure on social media, as well.

Traffic and user experience and two of the elements Google uses in their ranking algorithm. This is why it makes sense to think that effective PPC advertising can impact your SEO efforts. Nonetheless, there are more than 230 ranking factors Google’s algorithm relies on, so this effect is probably less significant than you’d like to believe.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

Choosing Between SEO & PPC For Your Website In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

SEO Vs PPC: What You Should Choose?

There are 2 basic options available to you for increasing the traffic to your website: search engine optimization (SEO) or pay-per-click advertising.

There are different sources of pay-per-click advertising to get traffic. Some of the popular options include Yahoo search marketing and Google AdWords among others. These advertising programs allow you to put your ads in the section marked for sponsored results on the organic results page of search engines. You pay only when a user clicks on your ad to go to the landing page. The fee you pay for that click depends on the competitiveness of the chosen keyword.

The second option is to get high rankings in the organic search results and get that organic traffic for free. The organic or natural search results are shown next to the sponsored search results. In order to achieve high rankings for your web pages and consequently, get higher traffic, you have to follow the best practices for SEO. Achieving high rankings in the search results may take time but the investment is going to be worth it as it will lead to a huge amount of free and highly targeted traffic.

You must be wondering how to go about choosing between these options. The right answer depends on your unique requirements as well as your budget. PPC is the right choice in case you have the budget to pay for the ads and you need to get traffic fast. However, if your budget isn’t much, it makes much more sense to get traffic through SEO by achieving higher search rankings.

Here’s a list of 3 important parameters you should carefully consider in order to choose between PPC and SEO for your business:

1. Amount Of Website Advertising Budget

The first thing you need to look at is the overall size of your advertising budget. You have the freedom to set your own daily spending limit and you can go as low as you want but it’s recommended to start with a minimum budget of $5-$10 a day. Free SEO methods are a better option in case you can’t afford to spend money on advertising. You should spend some money on PPC advertising even if you can afford to spend only a little.

2. Average Cost Per Click In Your Industry

PPC is a competitive game which means you not only need to set your own advertising budget but you also need to care about the rates being paid by other businesses in your industry.

The amount users have to pay for a single keyword click is known as cost per click and users on PPC platforms are allowed to specify the amount they want to pay for a single click.

3. Organic Competition In Your Niche

You need to figure out the competitiveness of your target keywords in the organic search engine result pages. For this, you need to enter the chosen keywords into the Keyword Research Tool by Google. It will give you an estimate of the competition level, the average cost per click for those keywords as well as the number of advertisers currently bidding on those keywords.

You will find that in highly competitive industries, the organic search results are typically dominated by high authority websites. It is extremely difficult if not impossible to displace these authority websites without investing a lot of time and money. If that is the case, driving traffic through PPC advertising makes much more sense.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Combining PPC & SEO For Better Results & More Traffic In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

Why You Should Use Both PPC & SEO?

SEO and PPC are often seen as different strategies to get traffic by most people. It’s true that there is a lot of difference in these strategies but if you look at the bigger picture, both SEO and PPC have a common thread: search. There are a number of ways in which PPC and SEO complement each other and when these are used together, it can make for a much more successful search strategy.

1. Better Visibility

One of the biggest benefits of combining PPC and SEO is that it provides additional exposure in the organic search results. Many businesses often scale back on PPC after achieving high rankings in the organic search results. However, you should not forget that in most cases, PPC ads occupy the top 2 to 3 search results. It’s better to get as much traffic as possible through paid as well as organic search results. It will also help in establishing you as an authority in your market as you occupy the top spaces in the search engine result pages.

2. Better Keyword Research

When you focus on both PPC and SEO, you will get a lot of useful data for further analysis. It will help you in figuring out the keywords that deliver the highest conversion rate (organic and PPC) and this data can then be used for the optimization of your overall marketing strategy.

3. Better Organic Content Through PPC Ad Copy Performance

In terms of copywriting, words that work for PPC are also good for SEO. By analyzing your PPC ads data, you will get a good grip on the type of content that converts best. It will help you in improving your page content, meta description, and title tags to achieve higher rankings organically. Spending money on PPC ads will give you real-time data to test a variety of page attributes to figure out the best combination for your organic content strategy.

4. E-Commerce & AdWords Integration

Google is constantly innovating and has recently introduced some changes for e-commerce. It is now possible for you to drive traffic to specific product pages right from PPC ads. Your PPC ad will have the product with reviews and when users click on that PPC ad, they will be redirected to the specific product page where they can buy the product. This integration allows you to give a significant boost to your e-commerce efforts.

5. Find PPC Keywords With Site Search Data

When you enable site search, you will get a lot of useful data by analyzing the terms visitors use for finding products. It gives you a great insight into the search habits and needs of your customers. This data can be then be used to boost your PPC advertising campaigns.

6. Reputation Damage Control

When you run a business, you are naturally going to have some people who are not happy with your company. They will say negative things about your business. This is when you need to put in extra efforts to control the damage, and combined PPC and SEO efforts can help with that. Combined SEO and PPC efforts give you more visibility which allows you to guide the conversation in a direction more suited to you.

7. Better Visibility On Social Media Platforms

There have been some dramatic changes in the social media landscape. From a business point of view, the biggest change is the highly targeted advertising opportunities presented by the social media platforms. You can use social sites including LinkedIn, Facebook, and YouTube to serve highly targeted ads to very specific groups of people.

8. Use PPC For Testing Organic SEO Strategy

One of the ways for you to test your organic keyword strategy is through PPC ads. Once you have chosen a set of keywords for your organic SEO strategy, you should use PPC ads to test the conversion rate of those terms. It will give you real-time data on the overall effectiveness of your chosen organic keywords and you can then use this data to fine-tune your overall strategy.

Please feel free to get in touch with the best SEO & PPC agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Why Hiring A PPC Expert Is The Best Option In Houston Pt 2

August 12, 2021 By SEO Houston Pros Leave a Comment

5 Reasons To Hire A Houston PPC Specialist

Part 2

3. An expert can help you write effective advertising copy.

Crafting a PPC advertisement that people will click on is an art form in and of itself. It involves more than just picking the best keywords and bidding the right amount for those words. Your advertisement also needs to be well-written so that it connects with people and convinces them to click on it. Thanks to their previous experience, PPC experts understand what types of ads perform the best and can help you get better results with your marketing campaigns.

Advertising copy that is written by an expert will usually do a better job of grabbing the attention of people who are searching for relevant information. Another benefit of having an expert craft your ads is that you can be sure that they comply with the best practices published by the search engines.

4. Using an expert can give you a boost with the search engines.

Google, Bing, and other large search engines typically assign quality scores to companies or individuals that advertise through their platforms. Your score can fluctuate, depending on many factors. The quality of your keywords is one of the primary components that come into play. This not only includes the keywords in your advertising copy but also on the pages of your site where the ads are pointing. Other factors that affect your score include the history of your account during the time that it has been on the platform and how targeted your advertisements are.

PPC experts understand how quality scores are calculated. They can use this knowledge to help you increase your score. A higher quality score will usually allow you to place lower bids on keywords while still maintaining a top position, which can save you a tremendous amount of money over time.

5. Working with an expert frees you up to deal with other parts of your business.

Most entrepreneurs are used to handling multiple aspects of their business at the same time. If you stretch yourself too thin, however, you won’t be able to focus as much as you need to for your business to grow. Trying to manage a PPC campaign can be time-consuming, taking you away from other important tasks.

When you hire an outside expert to develop and manage your PPC advertising campaign, you can refocus your energy on other tasks like developing new products, managing your employees, or serving your customers. A good PPC provider will keep you in the loop, helping you understand the big picture. At the same time, however, they will deal with all of the smaller details for you so that you don’t get distracted from other tasks.

Hiring The Best PPC Expert

If you decide to hire a PPC marketing firm, it is important to choose the right company. Look for a well-established business that has been working in the field of PPC for many years. Always ask to see evidence of how they have helped their other clients before paying for their services. They should be more than happy to provide you with proof of successful campaigns they have run in the past.

Call or contact SEO Houston Pros today for any help you need with your digital marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Why Hiring A PPC Expert Is The Best Option In Houston Pt 1

August 12, 2021 By SEO Houston Pros Leave a Comment

5 Reasons To Hire A Houston PPC Specialist

Part 1

These days, more and more people are opting to start their own businesses. The Internet has dramatically lowered the cost of getting a business up and running. Practically anyone can set up a website and start selling products or services with very little investment capital. With hard work, dedication, and a good business plan, the odds of succeeding with an online business are exceptionally high.

One common mistake that new entrepreneurs make, however, is thinking that they can manage every part of their company on their own. Certain tasks are best handled by outside professionals. Online marketing falls into that category. Even though many marketing methods seem intuitive, they actually are quite complex. This is especially true with pay-per-click (PPC) advertising.

Running a successful PPC campaign is far from easy. Hiring an experienced professional who knows how to choose the right keyword phrases and how to properly set up the campaign can make a big difference in your results. Here are some of the top reasons why working with a PPC expert is worth the investment.

1. An experienced professional can help you craft a marketing strategy that gets results.

Putting together a successful PPC campaign doesn’t happen by accident. Instead, it takes careful planning and oversight. A professional who has years of experience managing campaigns like these can help you come up with an effective PPC strategy for your business. With their assistance, you can get much better results.

In most cases, they will interview you to learn more about your business and to get a better understanding of what you are trying to accomplish with your products, services, or business offerings. They will then craft a strategy that helps you achieve your objectives. Working with an expert is the best way to avoid wasting money on trial and error. In most cases, you will start to see results much more quickly than you would on your own. The results that you do achieve will also be more significant.

2. Choosing the right keywords is easier with the assistance of an expert.

If your website has been up and running for a while, you may already have a good idea of which keywords are the most effective when it comes to organic traffic. Based on their knowledge and experience, however, a PPC expert can tell you whether or not those keywords are worth including in your PPC marketing campaign. In some cases, they may advise targeting different keywords to get better results through paid advertising.

When making these recommendations, they conduct careful research to see which words and phrases are currently connecting with people in your industry. They also have a good understanding of what the search engines are currently looking for, which can make it easier to choose keywords that are relevant and effective. Instead of guessing which words are best, you can rely on their expertise to steer you toward the keywords and phrases that are the most likely to get results.

Call or contact SEO Houston Pros today for any help you need with your digital marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Differences Between SEO, SEM & PPC In Houston Pt 1

August 12, 2021 By SEO Houston Pros Leave a Comment

SEO, SEM & PPC- Deeply Explained

Part 1

New technological advancements are not new and have become a part of business as companies attempt to stay ahead of their competition. This is something that has occurred in advertising with marketing practices undergoing rapid transformations and advancements in the age of social media. The problem with this forward momentum is that getting started can be daunting, particularly if you are new to the world of digital marketing.

There are a lot of terms to learn and understand. Among them are SEO, SEM, and PPC, but knowing what they stand for is not enough. You need to understand the differences between them and how they each affect your business.

What Is SEM?

SEM or Search Engine Marketing is the umbrella term used to cover all digital marketing tactics, both free and paid. The goal of SEM is to increase the visibility of your website on search engines such as Google, Bing, and Yahoo. SEM is often referred to as search marketing and Google is the most popular platform to target with this.

SEO or search engine optimization and PPC or pay-per-click fall under the umbrella of SEM. All company marketing strategies need to have SEM as a crucial part because the majority of your clients will try and find your business through a search Google. This is an opportunity that you need to take advantage of because buyers are looking for what you have to offer. As these users are already searching for you, they are in the best position to receive marketing messages, but you need to ensure your content is relevant or they will not click.

What Is SEO?

SEO or search engine optimization is a range of techniques that have been designed to increase the ranking of your website on search engine listings. A good SEO strategy will help your website land on the first page of the search results. The trick to this is to have a comprehensive marketing campaign that targets a number of keywords to enhance the relevance of your website. This is where you might want to get the pros involved. If your business provides tolling services, you will have to target different keywords compared to a company that sells petroleum products or offers a professional service such as accounting.

The benefit of this is that you have some control over how traffic is driven to your website. SEO analyses the behavior of users and lets you adjust or optimize your website and marketing to increase the relevance of your links. Doing this will keep them high on the search engine listings. If you do SEO correctly, your website will rank highly on the top search engines and this boosts your business credibility. This is due to users trusting Google to provide the best information and if you are ranked higher they will start to trust your business.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Differences Between SEO, SEM & PPC In Houston Pt 2

August 12, 2021 By SEO Houston Pros Leave a Comment

SEO, SEM & PPC- Deeply Explained

Part 2

(Continuation)SEO is one of the lower-cost SEM options, particularly compared to PPC. When you create your SEO strategy, you will need to optimize your website content to ensure you reach your target audience. This will increase your website traffic and that can increase conversions. The content on your website can be created by you or you can hire a professional who specializes in this.

What Is PPC?

PPC or pay-per-click is a different form of marketing. This marketing will use a formula to determine the price of an online advert and advertisers will pay this amount when a user clicks on their ad, regardless of the overall outcome. Companies have to pay for the click whether the user converts into a paying customer or immediately leaves the website. PPC advertisers are able to enter a bid for specific keywords and this plays a significant role in what the cost per click will be. They could also pay a fixed rate per click, but this will vary depending on the publisher and network they are working with.

PPC adverts will generally be the banners on the edge of the window when you perform a search or the first listings you see in the search engine results. These first listings will be marked to show they are adverts or sponsored content. There are other types of PPC ads commonly called display advertising. An example of this will be a display ad with an image, video, or text. The advert you should look at will depend on what your goals for the advertising are.

With PPC, the primary benefit will be that you are paying for the ad space and you will be prominently seen when users search for information related to your business. This advertising can be easy to set up and does not have the complications of SEO. However, the fee for the ad only guarantees visibility and you will have to pay regardless of the outcome of the click. This means you have less control over the traffic you get when compared to SEO.

Reach More Potential Customers With Smart Marketing

Like every business undertaking, marketing will need to be carefully planned and there is a fair amount of trial and error. This is particularly true when you are starting out. With the business landscape becoming more competitive, it is important to remember that digital marketing will not provide a quick fix for your business. If you want to be successful, you need to combine this marketing with the other stages of your business journey.

If your current goal is to increase traffic and visibility of your business, SEM, SEO, and PPC will be a good idea. To get the most out of these marketing techniques, you may want to hire a professional digital marketing company. They understand how buyers think, work and search for information and will help you create the right marketing strategy for your business needs.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Proficient PPC Specialist Guarantees A Good Results In Houston

June 2, 2020 By SEO Houston Pros Leave a Comment

10 Skills To Look For When Hiring A Houston PPC Manager

When looking for a PPC manager that is able to provide good results and professionalism, some skills are a must-have. here are ten skills that will ensure you pick the right candidate:

Passion

As with any profession, when a person is passionate about their job, they tend to do it whole-heartedly. You should, therefore, ensure that your potential PPC manager is passionate about PPC and online advertising in general. This can be observed by their enthusiasm when discussing previous projects and campaigns that they have managed.

Technical

Technical skills ensure that a PPC specialist is conversant with all technical aspects of their job. They, therefore, need to know and have experience with javascript, HTML, tag manager, targeting codes, and tracking codes. When they bring technical skills, you are assured of fluid transaction management.

Creativity

Innovativeness and creativity are the driving forces behind successful marketing. A proficient PPC manager makes ads interesting, yielding more clicks and followers to your site. Increase visitors to your site simply by choosing a creative PPC specialist who uses emotional fear-of-missing-out ad copies!

Analytical

He/she has to be also mathematically minded, to use probability to analyze the best possible outcomes for PPC campaigns. To make valuable improvements to campaigns, a PPC manager often has to calculate and handle a lot of statistics. To do this, excel skills make it easy to manipulate data, hence he/she should be proficient in the application.

Organization & Time Management

With good organizational skills, a manager observes time and therefore meets all deadlines. It also ensures things run in an orderly fashion. You will observe this in a good PPC manager through the use of weekly planners, to-do-lists, and even futuristic monthly planers!

Knowledgeability

In order to have correct keywords, display ads, and placements, a PPC specialist needs to have the right understanding of the business, market trend, and industry in general. He also needs to have an understanding of the client’s needs and customer intents.

Communication

This includes both oral and written communication to relay the right message to clients and other employees in the digital team. Effective communication ensures all details are followed to the latter, avoiding any misunderstanding or blindsides that could catch a campaign off-guard.

Willingness To Change

No single person is without error. For a person to be efficient, they have to be willing to accept correction and try out new ways of doing things. This helps a PPC specialist adapt well to change when campaign strategies fail to work.

Desire To Learn

Day after day, the world comes up with new ways of doing things. A manager who has a strong desire to learn will keep tabs with new ways of doing things.

Willingness To Take Calculated Risks

New ways of doing things could result in better results for a company. A PPC specialist needs to know when to take calculated risks for the benefit of the business.

Please feel free to get in touch with the best SEO & PPC agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!