August 12, 2021 By SEO Houston Pros Leave a Comment

How SEO Bring Growth To All Businesses In Houston

Part 2

SEO Increases Traffic

Having traffic arriving at your site regularly won’t bring you in profits. However, would you rather have your store in the middle of Houston or in the middle of nowhere in a town with a popular of a few hundred? Sure, everyone walking by your business in the middle of Houston won’t become customers, but the chances are a few of those walker-bys will eventually become paying customers.

Just like the above example, on the internet you want your business to be in an area that is heavily trafficked. It’s better to appear high up in the search engines for various keywords than it is to appear very far into the search results. The higher your rankings, the more chance traffic will be sent to your site.

Let’s not forget to mention that SEO is usually much more affordable than renting out property in Houston. Even more so, people going to your website via the search results will be highly targeted leads. This means the people going to your site will be interested in it to some extent, and at some point, they’ll probably become customers.

Return Of Investment

Most forms of marketing and advertising are expensive, and the return on investment isn’t always that good. The same goes for various types of internet marketing methods. With SEO, people will find you in the search results after searching for specific information, products, services, or anything else related to your business. Plus, let’s not forget to mention that you won’t be running ads that’ll be interrupting their shows or taking up space on a website they’re trying to use.

Your website is appearing in the search results after a person has typed in a relevant keyword or phrase. You don’t have to convince those who click on your link to do anything. Your goal is to convince people who find your site to choose your business over your competition. In short, SEO wins half the battle for you.

As previously mentioned, having a store in Houston is expensive, regardless of the area of the city. This is the case with any storefront in any major city. SEO tends to be a much more affordable option than renting out a storefront in Houston or most major cities for that matter.

When people visit your site via search results, they are considered highly qualified leads. They were looking for something specific, and then they found your site. As previously mentioned, this means they’re interested in your business to some extent.

Insights

It’s no secret that SEO generates high-quality traffic. Not only that, but Google Analytics allows you to track your traffic. The data Google Analytics provides you with is valuable because you’ll learn a lot about your customers. For example, you’ll receive insights such as the region they live in, the language they use, the technology they use, how they search, browse, and much more. This is valuable because you can develop business strategies based on specific pieces of data, and this goes for strategies both offline and online.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

August 12, 2021 By SEO Houston Pros Leave a Comment

How SEO Bring Growth To All Businesses In Houston

Part 1

Search Engine Optimization or SEO for short is often misunderstood. Throughout the last decade, SEO has been given a lot of unfair characterizations and this has lead many business owners and website owners to devalue it as a form of marketing. Although SEO has gained traction throughout the last few years, many people still wonder why it’s so important for companies.

SEO can generate highly targeted leads for virtually any type of business, and it can bring in more customers for companies. Not only that, there are studies out there that show SEO offers better return-on-investment than other forms of marketing and advertising, such as print ads and TV ads. SEO isn’t a magic bullet, but it does help with web traffic, branding, insight into behaviors of customers, and much more. With that said, read on to learn more about why SEO is important for businesses.

Visibility & Branding

When people go online to search for products and services, you want what you’re offering or your business’ website to appear high up in the search engine’s results pages. There are many benefits of appearing high up in the SERPs for terms that are relevant to your business. For example, most people will go to a website and check out multiple pages instead of the page that they clicked through via the results.

Also, a lot of people will search through the results multiple times. They’ll check out a few websites before going back to the search engine and then typing in different search terms. Many people do this over and over again.

What this means for your company is if your website keeps showing up in the results for various search terms, then people will end up remembering you. Not only that but there’s a good chance that eventually they’ll click on your website because they keep seeing you appear in the search results. In turn, this will build up trust with them. This brings us to another benefit of SEO.

Credibility

People who use Google and other search engines often make mental notes of what the search results are displaying. They don’t often do it on purpose, but many people subconsciously do it. In most people’s eyes, the higher a website ranks, the more relevant that site is for the search terms they entered into the search bar.

Think about what it was like when the Yellow Pages were at the height of their popularity. If you were looking for an electrician, would you have called the guy on the last page or someone on the very first page? Many people do this with Google, Yahoo, Bing, and other search engines. The bottom line is the higher your rank, the more credible you are in people’s eyes.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

August 12, 2021 By SEO Houston Pros Leave a Comment

10 Things To Look For In A Houston SEO Specialist

Part 2

4. Marketing Savvy

After the technical issues of the website have been sorted out, SEO is very similar to traditional marketing. All content has to outline the benefit to the user while leading them down the conversion funnel. This has to be done in a way that appeals to people on the receiving end of the search engine results. Your content has to market your services to people who want to know more.

5. Rounded Knowledge & Perspective

For many years, people were hyper-focused on the SEO arena and other subjects were ignored. If the subject was not related to increasing page rankings, it was moved to the side. This was the wrong strategy to use and modern SEO experts need to understand marketing on all levels as well as the way humans behave. Specific cultures should also be understood based on who is being targeted, the social media landscape and web analytics are also important. The expert should have an understanding of viral marketing, content, business models, web design, web development, and products.

6. Understanding The Big Picture

Should SEO focus on the search engine rankings or conversions on your website? Ideally, your SEO strategy needs to focus on the goal you have for your business. This will usually be increasing the conversions for your business and not the rank on the search results.

7. Fitting In With Your Company Culture

SEO experts interact with a lot of areas of your business from sales to IT to marketing to customer service. They should be able to work well with the different members of your team and get the information they need without issues. Integrity, personality, and communication from the expert need to match your organization to ensure everything moves smoothly.

8. Great Communication Skills

Your SEO expert will need to communicate in a way that everyone can understand. There is no way for an expert to do everything that is needed by themselves. To ensure that the strategy used is effective, they need to be able to communicate their needs to everyone they contact. They have to be able to talk to the IT and the C-level team effectively and get their point across.

9. A Passion For Execution

True SEO experts love doing things efficiently and they will make the ideal consultant for your business. They will find a way to work around any problems and challenges they face. Of course, your business will need to help their progress and not cause more problems. Working together is the only way their work will positively impact your business.

10. Curiosity

While the expert needs to be knowledgeable, they also need to be curious. An expert who can recite the IP addresses of Google crawlers is good, but someone who loves investigating how the crawlers work is better. Having a lot of knowledge is good, but without curiosity, they will not grow in their work.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

August 12, 2021 By SEO Houston Pros Leave a Comment

10 Things To Look For In A Houston SEO Specialist

Part 1

Your website may look great and have everything it needs to wow customers. However, if it is not consistently attracting targeted users and converting them into paying customers, it is not doing its job. This can have a serious impact on the revenue of your business.

In these cases, you may want to hire a search engine optimization expert as an employee, an outsourced company, or a consultant. Experienced and qualified SEO experts can review your website, the will also about your business goals and target visitors, then identify a strategy to help your website improve. Some of the strategies SEO experts recommend might be simple such as rewriting your HTML title tag or fixing your structural issues. This can prevent search engine bots from crawling and indexing your content which makes ranking impossible.

While an SEO expert can help your business, you need to be careful when hiring one. There are many qualities that you should consider when looking to hire an expert.

1. Their SEO Experience

Anyone can set up an SEO agency and say they are an expert. This does not mean they know what they are going through. There are a lot of little things that make up the larger picture of SEO and it takes years to understand them all. It also takes years to understand what works and what hurts SEO.

The SEO tactics used for each website will differ. An experienced SEO expert will understand this, but be able to look at a website and determine what needs to be done to get more search engine traffic. Someone new to SEO may try the same things with every site they come across which will lead to very limited effects if there are any.

2. Understand All Levels Of SEO

There are three levels to SEO with the first being technical which is the structure of the website and how easy it is for crawlers to access and index your website. The second is on-page optimization that looks at the elements of your website such as HTML tags and keywords that drive traffic to your pages. The last is off-page SEO that looks are everything happening off your website including link building.

You do not want SEO strategies that are one-dimensional. The expert you hire should approach all levels of SEO to ensure success.

If there is content on your website that the search engines cannot access or that is buried too deeply on your site, changing something somewhere else on the site will not help. SEO experts need to understand the technical limitations and issues search engine bots can have. They also need to be able to detail this in a way your website developer understands to minimize any potential problems.

3. Proven Track Record Of Success

In SEO, it is very easy to talk a good game. There are a lot of articles and blog posts about the different tactics to use and what to do. It is very different to have clients who are happy with your work. When you look to hire an SEO expert, you need to check their references. The last three most current references are the most important and you need to find out how the expert helped them.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

July 29, 2021 By SEO Houston Pros Leave a Comment

6 SEO Tips That All Businesses Need To Use In Houston

Part 2

(Continuation)When you write content, it should appeal to your users. The search engine algorithms are penalizing websites with keyword stuffing content. This is an old SEO tactic that focuses on writing for crawlers and not human users.

The content you create does not have to be textual. Videos are also a good option for better engagement. Graphics are also important content for your website. The type of content you create will depend on your website and the traffic you get. It is best to test out different styles and monitor the traffic you get.

Focus On Internal & External Links

Building an internal and external link network is something you have to keep working at. Whether you have a less than perfect website already live or you are starting a brand new website, this is one of the most important structural SEO tips to implement.

Internal links will help boost the structure of your website and you can create this network by linking every new piece of content. If you do not do this, you will have orphaned content that is disconnected from the rest of your website. When you have orphaned content, search engine crawlers and visitors will have a hard time finding it.

Linking your content also has a broader benefit that you need to know about. Doing this helps the crawlers find and understand the content while ranking your website. Logical links will also help visitors navigate your website and stay on for longer.

When it comes to your external links, it is important to note that they do have an impact on the website evaluation. In the past, the quantity was more important, but now you need to focus on the quality of the backlinks. It is better to create good content that makes people want to link to your website. Quality backlinks also help you build relationships with other companies to help you grow.

Delete Anything That Slows Your Site

Site speed has to be improved if you want to get more traffic from organic search. Google does use page speed to help rank websites and research has found that a half-second delay will result in a 20% drop in traffic. To improve your page speed, you need to cut the elements that slow the website. To improve speed, you need to:

• Compress images on the website
• Using browser caching
• Delete Javascript
• Get rid of unnecessary elements in your code

Look At Mobile First

In 2018, Google rolled out a mobile-first indexing system. This was not a problem for many people because web design has been looking at mobile traffic for years. However, you do need to look at all aspects of your website with a mobile-first mindset. This includes the web design which should be mobile-first and not only responsive.

Optimizing your website can be a huge undertaking, but it is something you do not have to do all at once. It is best to start implementing key SEO tips and strategies one at a time. This gives you more control over how each is working.

Regardless of what you do to optimize your website, you need to have a strategy and be methodical. Monitoring what happens is vital and will help you replicate it in the future.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

July 29, 2021 By SEO Houston Pros Leave a Comment

6 SEO Tips That All Businesses Need To Use In Houston

Part 1

SEO is the most effective way to drive traffic to your website without having to pay for it. Small businesses with small budgets find this a huge benefit when fighting their more established competition. SEO affects the way you structure your website to get traffic from organic search.

When compared to paid traffic from adverts, organic search traffic will come from high rankings in the search engines. You also get this traffic through the creation of quality content. SEO is a vital part of your business because 32% of people will click on the first result on Google.

The problem that many website owners have is optimizing your website all at once. Small business owners have a lot to do and generally do not have the time for this. Fortunately, there are 6 tips you can use to transform your traffic through SEO.

Monitor Your Changes

Regardless of the SEO tips you implement, you need to monitor the changes. If you are not hiring a professional to do this, you need to take a few additional steps.

The first is to determine the metric you are going to use. You could look at newsletter sign-ups, keyword rankings, purchases, or the number of people returning to your website. Once you have the metric, you will need to use at least one SEO tool to help you rank higher in the search results. Other tools need to be used to track the metrics.

Instead of trying to implement all SEO changes at the same time, you should do this one at a time. If you implement everything at the same time, you will have a hard time figuring out what is working and what is not.

Have A Clear Site Structure

You can implement all the SEO tips you find, but if you do not have a structure to your website they will not help. Good site structure makes it easier for the search engine crawlers and your human users to navigate. Small businesses that have new websites must create a hierarchy on including:

• Pages
• Categories
• Subcategories
• Internal links
• Headings

Both humans and crawlers love this hierarchy which helps you achieve two primary SEO objectives. The first objective is that crawlers can quickly understand and index your content before ranking it. The second objective relates to humans being able to navigate your website easier which improves the user experience.

If you have an unclear structure, crawlers will miss some of your content leaving it out of the search engine rankings. The poor structure will also leave human visitors confused as they cannot navigate to the content they want. This will reduce the amount of time they spend on the site, lower your conversion rates and drive less traffic as Google penalizes websites based on this.

Prioritize Content Creation

One of the top trends for SEO in the coming year is to create quality content regardless of the size of your business. When doing this, you need to keep some things in mind.

The first is the Google algorithm which is looking at quality more than ever before. This means that you need to create content that connects with your keywords, metadata, and headlines. The content should also be long-form instead of short-form.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

July 19, 2021 By SEO Houston Pros Leave a Comment

Helpful Thoughts On Hiring An SEO Experts In Houston

Part 2

SHOULD I PUT IN A LOT OF EFFORT?

The only way you can succeed in improving your website’s SEO is by learning, and by using as much effort as required.

Several practices and rules have been put in place by Google to guide you when working on search engine optimization. Moreover, it is also necessary that you learn about other elements such as manual actions, updates, links, relevance, authority, search console, penalties, Google Analytics, page speed, business profiles, meta tags, technical website advanced change, as well as the URL structure.

If done correctly, search engine optimization will automatically increase the value of your brand by a high percentage. But, it can also cause your website’s ranking to fall if done incorrectly.

There are also other technical aspects of SEO. Are you okay with making a few changes to your domain? Can you create links without getting penalized? Are you willing to optimize and set up your website, and do you have what it takes?

If your answer is yes to all the above questions, then it is okay and appropriate for you to work on the SEO project alone. If you are not sure about yourself, then you might want to hire an SEO specialist or company.

CAN YOU RAISE ENOUGH MONEY FOR YOUR SEO CAMPAIGN?

The difference between hiring an SEO specialist and doing the project yourself is the cost.

Working on your own might seem like a better choice, but do not forget that you must use your effort and time to do this job. A regular SEO campaign can cost about $200 a month and $600 for a more advanced and aggressive SEO campaign.

The cost of working on such a project might sound expensive, which leaves the question of whether your business is worth such an investment? If you do not mind waiting for a few months to create a successful SEO campaign, then we would advise you to hire an SEO specialist. But, if you cannot afford to hire an SEO company, you can try and do the SEO yourself.

That is because there is a lot of nuances and minutia involved in developing an SEO campaign. Therefore, make sure that you take time to do research when looking for an SEO specialist.

Make sure that ask the following questions:

• Has the company been running for long?
• What value are they offering you as a client?
• Do they offer a detailed report to clients?
• How many businesses have they succeeded in helping?
• Does their SEO specialist work in hand with clients?
• Are their business deals transparent?
• How is their online reputation?
• How much do they charge for their services?

SEO is considered to be an effective marketing tool. That is why you should use it to expand your brand. If you cannot afford to hire an SEO specialist, then you can try to work on the SEO on your own.

Even though hiring an SEO specialist might not be convenient for everyone, you must put in the effort, resources, and time needed to succeed in this project. However, if you are willing to spend more for a better SEO campaign that will have long-lasting results, then you can consider hiring an SEO company.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

July 19, 2021 By SEO Houston Pros Leave a Comment

Helpful Thoughts On Hiring An SEO Experts In Houston

Part 1

Small business owners cannot find the answer to this question.

SEO is a marketing strategy that is used to improve the ranking of websites on search engine result pages. With the help of search engine optimization, it becomes easy for customers to find the services and products that they need.

This article will emphasize more on whether it is necessary to hire an SEO company since we believe that you understand the value of this marketing strategy. Small business owners have a problem with investing their time, resources, and energy in SEO because they do not think that it is worth it. The three points we have listed below will help you conclude whether it is necessary to hire an SEO company or not.

HOW LONG DOES THE PROCESS TAKE BEFORE SEEING THE FINAL RESULTS?

You can get results that will last for an extended period, as long as you stick with SEO.

What is required for you to succeed in SEO work is consistency. Therefore, it can take as long as three months or less to see a website’s ranking improve. Moreover, it takes about six to nine months to see the results of the firs-page. It all depends on the website’s visibility.

should you stop after waiting for six to nine months and once your services have reached the first page?

If you do succeed after working for six to nine months, we would advise you to continue building and expanding your website’s visibility. If you do not continue working on your SEO strategy, your website will lose its ranking since your fellow competitors will not stop working on their SEO marketing strategy.

Most businesses get their returns on investment after six to nine months, can your brand wait for this long or do you want to seek quick results?

If you want to get quick results and are willing to pay extra, then you can try out the pay-per-click ads. This form of marketing may cost you a lot, but it is useful and yields quick results.

You must maintain your search engine optimization strategy and be consistent if you want to succeed. Just like taking care of a garden, you must get rid of all the weeds and be consistent with your work. Small business owners have a lot of responsibilities, such as offering services to clients, manage business finances, meet the needs of employees, and attend to other duties that take hours to finish. With all these things in mind, would you sacrifice a bit of your time to work on SEO?

If you still have the time and energy to continue working, then you can handle the SEO project without any assistance. Search engine optimization has proved to be successful and provides long-lasting results. That is why you should wait for at least nine months for your marketing strategy to be effective especially if you plan to have your business open for longer than nine months.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the second article in this series.