Twitter – Houston’s Number 1 Social Media Marketing Tool

October 23, 2017 By SEO Houston Pros Leave a Comment

Houston Social Media Marketing With Twitter

With the year finally winding down, local social media strategists are considering the best paths to take for the new year. One thing is for certain: the Twitter platform will provide the best social media marketing Houston companies will find anywhere. Over the last year, the social networking giant averaged over 315 million active users each month. That’s not just in the pure number of accounts, but a staggering figure for how many people were signing in to the platform and browsing or interacting with it every single day. Since 2016, it’s reported that nearly 1.5 billion accounts have been active overall. With that in mind, anyone hoping to market online needs to jump on board as soon as possible.

Twitter, of course, is based on posting and sharing short 140 character messages known as tweets. (The character limit is said to be increasing ever so slightly quite soon.) While users struggled to monetize the service at first, Twitter has now grown into one of the most powerful marketing tools around. Every entity from top individuals in politics to blockbuster motion picture ad campaigns and virtually everyone/everything in between is now using Twitter to promote themselves, and it works.

Best of all, it isn’t even a hassle to sign up. All you need to get started on Twitter is an active e-mail and a little bit of creativity. Once you establish your brand and build a nice looking profile, it’s all about building an audience and keeping them engaged. The sky is the limit from there.

New users of Twitter may initially find the 140 character limit a bit too restrictive. You’ll likely be surprised at just how quickly you run out of letters. The brevity that this forces from your messages are actually incredibly powerful, however. If you can conquer the challenge of getting your point across in such a short blurb, you’ll have an immediate leg up on the competition, given how quickly people like to consume their information and entertainment these days.

Many successful entities use Twitter as a means of sales promotions and announcements, as well as basic marketing for new items or releases. It’s an incredible means of boosting brand awareness while also making your audience feel as if they’re actively participating to help that grow. (As it turns out, they really will be thanks to the re-tweet system!) In time, you’ll get a feel for how to successfully engage with your audience and get the most out of every single tweet that you post.

As our world and the rate in which information travels becomes faster and faster, Twitter is the ideal social media marketing platform. It allows you to easily advertise your latest and greatest projects in a flash, and people can latch on and spread your promotions far and wide. There’s just no doubting that Twitter is the leading social media marketing Houston companies should rely upon; the same is true for any business or entity around the world! With its popularity literally growing by the day, you’d be well served to sign up as soon as possible.

Call SEO Houston Pros now or contact us today for more information regarding our social media marketing services!

Learn How To Use Social Media Marketing In Houston To Improve Your Google Rankings

September 29, 2017 By SEO Houston Pros Leave a Comment

It’s a grave error to not use social media as part of your marketing strategy to improve search engine rankings. Almost three-quarters of all the people on the planet currently use one social network or another. Well over 2 billion people are currently registered and regularly use social media. Some say this is likely to increase by half a billion people in the next year or so.

No one knows for certain exactly how Google chooses to use social media signals as part of their algorithm to ranks sites but there is no doubt that it does so. Social media sites have real people that are engaged there and they freely share the things that they like. So, of course, it makes sense that search engines like Google are going to use that information as part of their ranking algorithm.

Most sites that are found ranking on the top of the search engine results were also found to have a very strong presence on many of the social networks. For this reason, even if the sharing of content across social media accounts don’t factory in exactly the same as other types of links, it’s still clear that there is a way that they are counted towards the overall ranking system. If you need help with Houston social media marketing services, consider calling us. Now, let’s take a look at some ideas on how social media marketing can have a significant impact on rankings.

Build Relationships With Your Customers On Social Media Accounts

Companies of all sizes have found that they can easily interact with their customer base on a variety of different social media sites. These interactions go far deeper than just something that is superficial and actually allows the company to develop lasting relationships and impressions with their customers. Very often, the influence customers have on these sites even influence the businesses and how they offer their products. Using these sites in the right way to interact with clients and customers allow you to drive traffic directly from those sites and that along with other factors improves your Google ranking.

The most effective way to do this is to have real conversations with your customers and have them respond to you and you to them. It requires a give and take conversation instead of something that is only one way. If you fail to have good communications with your customers, it is likely to cause misunderstandings whereas good communication builds trust. Always strive to continually improve your skills on social media.

To Build Service And Product Awareness Use Social Networking

For businesses, the main reason to use social media marketing is to make your customers more aware of your services and your products. Search engines like Google have a priority of serving the most relevant results when someone searches for something on their search engine. The simple act of placing a link to your website on a social network and asking your customers to share it will bring more traffic to your site.

Digital Marketing And Social Media Work Hand-In-Hand

Businesses are not on social media accounts to waste time but rather to improve overall results. Google does not give any recognition in any visible way on the search engine result pages. For that reason, it’s important that you always post content with the intent of having it go viral. YouTube has become a major player in the digital marketing industry and many marketers attempt to make viral videos. These types of videos may or may not bring direct traffic to your site but they do build your brand by putting it firmly in a person’s mind.

For all of these reasons, it is important that you regularly post great content. On the social media sites, customers will not generally accept a failure to respond to their post. For this reason, either you or someone you assigned the job will need to be readily available to respond to any comments posted. Once you have managed to satisfy a customer they become highly likely to recommend your business to their friends, colleagues, and family. If you need help with Houston social media marketing services to build your brand on social media you can call now or contact SEO Houston Pros today and will be glad to let you know about our different services.

PPC Is Getting A New Wardrobe in 2017

July 10, 2017 By SEO Houston Pros Leave a Comment

The Most Significant Changes in PPC for 2017

From changes in targeting to the latest products available, following are the need-to-know changes in PPC this year from your expert SEO company in Houston.

2016 was the year that brought mobile advertising to a new level when it surpassed the searches completed from desktops and increased search spend by $6 Billion. Since we know that mobile will be even more important this year, let’s take a closer look at the most significant news, trends, and launches seen from Google AdWords and Bing Ads. We’ll begin with this key: Machine Learning.

Machine Learning

Frederick Vallaeys, the former Google technician and founder of Optimyzer mentioned in his column, Adwords 201 is all about dealing with an artificial intelligence. Today machine learning is behind every significant revolution in search marketing.

One good example would be the earlier announcements for smart display campaigns from Google. These specialized campaigns depend on the capacity for machine learning to automate each feature of the campaign.

In March 2017, there was another important development on the machine learning frontier. Google has announced that it will be expanding the meaning of “close variants” for exact matches. In the future, word order will be ignored and functions words in exact matches can be added or ignored as necessity demands.

Here is a short story about how this industry will be such a great place to be right now. This all happened on a Friday before the SMX West was launched. I had the pleasure of hosting a last-minute conference session with fellow moderators Matt Van Wagner and Brad Geddes. The previous night we were wondering if we would spend the session talking amongst ourselves, but at 7:55 on the following morning the conference hall filled and we were the center of a lively discussion filled with important questions and tips, you can hear parts of the conference in this podcast. Sometime after the conference, I learned that an important project manager from Google had also arrived to hear about feedback. The feedback showed that over 100 people had risen early to talk shop and cross-cultivate many ideas a true testament to the nature of this important industry.

In May, there was an important update made for the AD Rank thresholds that works to determine the context of a query, for example, if this relates to a recent news article or a specific product.

Conversion Tracking & Attribution

Another important event in the first half of the year was the advent of AdWords Converted Clicks and the initial presentation of Google Attribution. This was the biggest product launch mentioned at Google Marketing Next. Search marketers have had some experience with Google attribution data in the Analytics and Adwords, but the latest introduction pulls in more data from across different channels and makes this essential data available for bespoke bidding strategies.

Another important addition was that of the Maximize Conversions tools that were added to the suite of automated strategies sometime near the end of May. If you regularly use the offline conversions tools you can schedule these Adwords imports today.

These new releases and tools have a host of different advantages to lend. Google can now track and provide reports on visits made to store that come in from a large selection of YouTube campaigns.

Google launched another important pilot and dubbed it “Ads Added by AdWords”. Over 2000 accounts were invited to participate in the campaign that adds ads which are tested in each different ad group.

The green outline featured in the Google ad label became an official symbol at the end of February. Those interested can see the entire history of the Google ad labeling at his exclusive trip down memory lane.

Then in March, expanded text ads can begin receiving support through Dynamic Search Ad very own page feeds. This means that headlines can now be generated in a dynamic way, and the extra characters are all available to the advertisers in a unique type of description.

Not long back Google decided to test a second description line for text ads. So far it’s only a limited test. Price extensions are available on all devices. You’ll find those extensions in carousels that are swipeable on mobile. Google is in experimental mode with that format and experiments include the extensions found in a carousel.

There’ve been a number of announcements by Google concerning call ads. Headlines for the call only ads where the default and the extensions are set at the account level. These are the kind of issues that a quality local SEO Houston service can help out with.

Ads with AMP are ramping up and Google is testing AMP enabled landing pages. Mr. Vallaeys recently wrote a column expressing the value of using AMP landing pages. That column was entitled ‘The Best Kept Adwords Secret: AMP and your landing pages.’ An e-commerce company has decided to develop a full AMP experience for their audiences on mobile search. They made the decision to do so after testing the landing pages orf mobile using AMP. You can find where I profiled about that test case.

In mid-May Google open things up so that when someone buys from PLA’s they can do so faster. In addition to that, they also added extensions for automated calling and those additions are rolling out to more and more advertisers. For those advertisers that don’t have call extension set up, Google actually pulls their phone numbers into the ads. These actions came after Google had announced that they would automatically display any local phone numbers instead of using a central number.

Audiences

From this year forward targeting specific audiences will be a major action. During the first half of 2017 Market audiences for search and shopping became available in AdWords. Bing ads followed up by allowing marketers to exclude list and their retargeting campaigns and is testing custom audiences.

Shopping

Bing ads can now query reports for products. It’s also added promotions for shopping in the US and now allows merchants to show special offers in any product Ads they have. Anyone who is not able to do so can fill out a form and apply. It’s now possible to find shopping ads on the Display Network And Google is experimenting with home design and fashion sites to show shopping on display.

Google made the choice to include all advertisers in that test program. Any advertiser who wants can opt out but it’s not possible to set up any type of separate shopping campaign because the volume is still low. Google shopping was also the main reason for the record fines applied against Google by the EU for being in breach of antitrust laws. It’s my opinion that the ruling against Google is outrageous. If you’re interested you can read more at Crealytics.

UI Changes

It is now finally possible to view a company’s historical quality score information inside of Adwords. You’ll also find that the interface for bidding inside the UI will show suggestions for bids and a variety of page positions. Adwords Next is rolling out, and recently a million advertisers gained access to the new interface. It is scheduled to be released to everyone before the end of the year.

Bing ads now have more device targeting. This allows advertisers to create mobile-only campaigns. All advertisers on the Bing Network now have access to the new ads editor for Mac. When you need help with these changes you can contact your local SEO Houston expert to get the help you need.

Class Is Now In Session: Content Management for SEO

July 10, 2017 By SEO Houston Pros Leave a Comment

Manage Your Content Using These 4 Enhancements

Building Your Brand Using A Blog

Anyone who has a business in Houston Texas is looking for that edge to set them apart from the competition. If you have found yourself trying out every strategy you can find and feel that you’re just spending good money after bad without getting the promised results, then you might consider getting a Houston SEO consultant to help you create a working plan. It may appear that managing content is a small piece of the puzzle but using a blog for your company is a simple but powerful way to enhance results. We will explain how important content is when it comes to SEO or your businesses online exposure.

How Content Management Works

In the recent past, it wasn’t especially difficult to build your brand and market it. It was simply a matter of having great products and services and a professional commercial that would catch viewers attention along with enough budget to schedule air time. Whenever your target market would watch TV they would see your commercial and a percentage of them would respond to it. But technology has changed and along with it the way in which people engage and consume information has also changed.

Invasive marketing such as the commercial that would interrupt the TV show worked fine until recently. But now when consumers are asked if they were given a choice, they say they don’t like invasive marketing. They want more control over when and what they watch. But of course, you will still need to get your message in front of as many people as possible. That’s how and why you need to have a company blog that promotes your brand while giving the viewers the type of content they want.

The Benefits Of A Company Blog

One of the benefits of a company blog is the ability to start conversations with customers and those who might become customers. It’s one of the best chances your company will have to build rapport between you and your clients. The blog is available for viewing by your target audience around the clock so even when it’s past normal business hours you can be engaging with your audience.

Your articles should be entertaining when it’s appropriate and they should always be useful and interesting and in most cases, those articles shouldn’t try to sell anything. You can use the blog as an opportunity to establish yourself as an expert and allow the audience to see your special knowledge and skills in your industry. It’s also a great place to give related insights on various areas of interest.

You will want to be consistent with the delivery of your content. Here you will not be selling, only connecting with your audience. They will feel a connection to you when they see that you’re giving them value. Then, when they’re in need of what your business offers, they will think of you first when they’re ready to buy.

Anytime you introduce new staff, use that opportunity to show your values and cultural interest along with community awareness and any charitable activities you’re involved in. Allow your audience to meet your team and see them in action. Let people know why you do what it is that you do. When people trust and believe in you, they will remain a loyal customer for life.

If you need help with exposure consider getting SEO Houston Pros to help you gain likes, shares and client referrals. People enjoy sharing the things they find valuable and interesting. Anytime someone finds your post to be particularly useful or entertaining or if they find it highly interesting they will gladly share it with their family and friends. They will actually help you to market your business because they like your content. Using a professional consultant in Houston can help you understand how to tweak your content to get the results you’re looking for.

Build Relationships

Although you’ve likely heard this before it’s worth repeating that people buy from people they like. A company blog is an ideal opportunity to make and build relationships with customers, clients, and those who could become a customer. The effective use of content management gives a company the opportunity to engage with their audience in a way that they never could through other venues.

One of the major keys to successful content management is consistently posting content that is of high quality and that engages the audience in an interesting and entertaining way. SEO Houston Pros can help you with putting together the type of quality content management services that you need to produce blog articles that are compelling. Simply contact us today to start getting the help you need to generate content that can connect with your audience from your company blog. Feel free to call with any questions that may have gone unanswered here.

Let Our Team Handle Your Online Marketing On Every Outlet

July 5, 2017 By SEO Houston Pros Leave a Comment

Marketing Automation Is Thriving And Growing But Often Misunderstood

Many people have the misconception in 2017 that marketing automation is declining when in fact, it’s a growing trend for businesses and will continue to be so going forward. The biggest issue with marketing concepts is the misunderstandings related to automation and how to use it effectively. If you have been using marketing automation or you are thinking about using it, you want to be aware of the ways in which it is often misunderstood. This is where a Search Engine Optimization Company Houston can help.

1. Only Marketers Use Marketing Automation

The fact is that marketing automation gets its best results when sales and marketing are used together as a tool. List building along with email marketing and nurturing those leads account for only half of what’s possible. The results that can come from the sales department using these tools to analyze prospective customers along with sending them messages that are specifically personalized to their behavior and with designing sales campaigns that are based on the information gathered are just some of the possibilities.

2. It’s Too Complicated

Many people get overwhelmed when they first see an automation process. But it’s not as difficult as it might first seem if you simply get some quality training and guidance when first learning the software. Anyone needing help can call on a Search Engine Optimization company Houston. Everything is customizable, from workflow options to email automation and even contacting leads. With a little practice, it’ll be simple.

3. Marketing Automation Is Just Another Name For Email Marketing

At first glance, they may appear to be the same but there is a considerable difference. The reason why so many people have this misconception is simply that it’s the only part of automation that they’re familiar with. The fact is, however, there are many moving parts that make this type of tool a substantial powerhouse that goes beyond just email marketing. Obviously, using email is an essential ingredient but there are other aspects such as tracking the behavior of your leads which allows you to personalize the emails by defining exactly who they are.

4. Is Marketing Automation Spam?

In no way is it spam and in fact, it is highly personalized email marketing. Tracking the behavior of leads allows you to see the best way to contact them and interact with them on your website. Some of these interactions can include the type of page that’s being viewed along with the time of day and even the date that they view it. For some of your leads, you will have information from forms that they filled out and from links that they clicked or videos that they watched.

All of that information can be used collectively to better understand your leads and make a very personal email campaign and workflow. You will get their attention because of the highly personalized messages in the email. It will resonate with them and they will begin to build trust in your company which increases the opportunities to change the lead into a customer.

Don’t Delay, Begin Your Marketing Automation Now!

Are you ready to grow your business using this powerful tool? If so, call or contact the SEO Houston Pros right now. Our team of dedicated staff will help with each step of the process. You get the platform setup along with email templates and the workflow process. Our business is to help your business thrive!

SEO Houston Pros Keeps You Up-To-Date With Content Strategies

July 5, 2017 By SEO Houston Pros Leave a Comment

Staying Current in Houston, Texas With Content Strategy

In this digital day and age, it is crucial to have a well-planned content strategy in place. All day everyday consumers use the internet for research as well as purchases. If they happen to need what it is you offer, you want them to be able to easily find you. You want a professional and well-planned digital strategy that is always kept up-to-date.

Your Content Strategy Doing Its Job

Life nowadays goes faster than any other era in history. Everything is always improving and changing or disappearing. So that you and your content are found when consumers search, you must keep your content up-to-date. Keep the following tips and pointers in mind when managing your content:

SEO Is A Moving Target

Google is always making small tweaks to its algorithm, on a yearly basis over 500 are made. If your SEO campaign is not frequently reviewed and updated, you will most certainly fall behind. Over time, browsing habits also evolve and when a consumer searches for what you offer, they may not be able to find you. It is critical that you perform a quarterly review of the effectiveness of your SEO campaign. This will allow you to make any changes needed so that you stay in front of your target audience as often as is possible.

Changes In Your Industry and Company

You also want to reflect changes which could affect your customers in your content. Perhaps there will be small changes to your products or services, maybe some company news that from time to time will need to be updated. At times, changes that occur in your industry itself could impact the content on your sites as well. Running into information that is incorrect or out-of-date can cause customers to look elsewhere, and at times never return. It is also good to periodically refresh your content and looks so that it doesn’t become outdated.

Creation of a Company Blog

Does your company have a blog? This is a key component to brand management and inbound marketing. Your blog is where you have the chance to engage outside of your business with your target audience. On your blog, you can educate, entertain, capture interest, and even add value. Basically, you are able to establish yourself as an authority and engage in conversation which builds relationships. Being as this is dynamic, it is important to regularly post content. How regularly? Well, there are few things that this depends on such as your resources, business, and your target audience.

Catch Them On Social Media

It is undeniable how often people use social media. Another opportunity for communicating professionally with your target audience is through social media marketing, even if it is casual. It is another great way of building relationships. A steady social media campaign opens doors like nothing else can. Simply imagine the amount of free publicity that your posts being shared with friends and family members of your clients will provide. Now if you are wondering how often you should post on social media, once again it depends on your resources, business and target audience.

It Can Be Challenging To Keep Current

From business changes to SEO, social media and blogs, it can be challenging for you keep your content current. It takes resources, time and energy. However, if it is done right, your ROI will be unmatched. You may already be so occupied with your business that thinking about it is overwhelming. SEO Houston Pros is your choice for a Houston Internet marketing company. We are a local digital marketing firm whose specialty is content management and inbound marketing. Call us today and we can help you analyze your needs for content management as well as create a marketing strategy for your business in Houston.

Google Fined $2.7 Billion Dollars For Manipulating Search Results

June 28, 2017 By SEO Houston Pros Leave a Comment

Google Fined An Astounding $2.7 Billion By The EU For Manipulating Searches

The European Union has fined Google a record $2.7 billion (2.4 billion in euros) fine for skewing search results in favor of Google’s own shopping site. But that may be only a fraction of the ultimate costs of the EU’s demand for Google to cease and desist.

Although Google has plenty of cash to keep it afloat, it may lose much more than the $2.7 billion due to a potential loss of ad revenue along with a regulatory backlash against Google’s other services, including restaurant reviews, maps, and more. This, in addition to the EU’s threats for more penalties.

The decision, brought by Margrethe Vestager, the EU’s antitrust chief, brings a 7-year investigation to an end. The investigation came in the wake of accusations from both small websites and well-known sites like News Corp., Microsoft, and Springer SE. While politicians in Europe have called for sanctions against Google, or even demand that it be broken up, U.S. critics challenge the accusations by claiming that EU regulators are deliberately targeting successful American companies.

A binding order from the EU demands that Alphabet Inc., Google’s parent company, must “stop its illegal conduct” and start giving equal treatment to competing price-comparison services, and notify the EU of its plans to do so within 60 days. It’s up to Google how it wants to accomplish this.

The ultimatum was issued by Vestager, imposing a 90-day deadline to incorporate the changes and give smaller price-comparison competitors a chance against the Google shopping ads that appear alongside search results. The EU states that it plans to monitor Google over the next five years and “may impose stiffer fines in the future” up to 5 percent of Google’s daily revenue if the demands aren’t met.

Kent Walker, Google’s general counsel, shared that the company disagrees with the EU’s findings and may decide to seek an appeal.

According to the EU, Google has promoted its own comparison-shopping service as far back as 2008, putting its own services at the top of search engine results when shopping for a new item. Comparison-shopping rivals only have results popping up on page four, putting them at a distinct disadvantage, since the first page garners 95 percent of all clicks.

A lawyer at the Parisian Firm Simmons & Simmons declares that it’s normal for a private company to favor its own services. But the EU’s decision imparts obligations to Google that one might expect for a water or power company. Such companies were once considered a state monopoly.

The fines levied on Tuesday may only be the first in a series of heavy penalties aimed at Google by EU antitrust committees. This comes at a difficult time for Google, which is already fighting for its Android phone software and its AdSense internet advertising service. Vestager hinted that she may also look into Google’s travel, maps, and restaurant reviews, which have also engendered complaints.

In spite of the recent record-breaking penalty, Google is unlikely to be fazed by the $2.7 billion fine when it holds a cache of $90 billion. More concerning is the way EU regulators are trying to force Google to change its online shopping search results, one of the biggest revenue sources for the internet giant, and one of the greatest weapons in its arsenal of online competitors.

At SEO Houston Pros our SEO Experts in Houston confirm that although this ordeal with Google may seem like a bump in the road, we have addressed similar issues in the past. We take pride in keeping ourselves ahead of the curve and by doing so are able to keep ourselves up-to-date on all new algorithm changes. More importantly, SEO Houston Pros spends rigorous hours studying those changes brought to Google’s search engine platform.

We at SEO Houston Pros are incapable of taking on every client, as we only work with 1 client per niche in any given area, but to see if you are a good fit for our services, contact us now by filling out our contact form, or to expedite the process for consideration fill out our discovery application to see if your business qualifies for our service, and one of our executive SEO architects will be back with you promptly.

Is Your Website Outdated: SEO Houston Pros Explains

June 28, 2017 By SEO Houston Pros Leave a Comment

5 Signs That You Need To Have With A New Website Design

Your website needs to reflect your brand in the best possible light, especially considering that most likely it is the first place that a prospective customer will learn about and see your business. If your website design is outdated and either is not responsive or looks like it from the 1990’s, then it is definitely time for you to upgrade! When a visitors lands on your website, the individual will determine within a couple of seconds whether they want to leave or stay. Frequently, this decision will be based on the way your website navigates, feels and looks. On your home page, do you have a video or music auto-playing? Is your home page lacking engaging images and full of large blocks of text? Does your site have pop-ups on it? If your answer to any of the questions is yes, then you should definitely consider getting your business website design revamped.

Should Your Website Design Be Updated?

If you are wondering whether or not to hire a professional web design company, then you should consider the following tell-tale signs that your site needs to be re-designed right today!

1. Your Website Is Not Mobile-Friendly

Take your phone out and type your website URL in one of the major search engines. What does your website look like? Is it easy to navigate? Is your site easy to view? Take the time to look around and think about these questions. If you discover that it is slow, time-consuming or difficult to move around the website that you have currently on a tablet or mobile phone, it’s time for something new! Most people who are visiting your website will be coming via a mobile device and those numbers will only continue to grow over time. If people are not able to navigate your website easily on a mobile device, then they will leave immediately and get the information they are looking for from your competitor. So don’t allow this basic conversion to prevent you from getting new customers and leads.

2. An Outdated Appearance

Basically speaking, if your website has an old appearance individuals won’t take the time to really review it and check it out. If your website has an old appearance, that means that it is outdated and most likely it is difficult to navigate. Everybody wants to quickly and easily locate what they are searching for when they land on a website. Your site should have plenty of graphics that point to your major products and services, and the main navigation tabs need to highlight your business’s key areas, and every page of your site needs to have a call to action. As a general rule of thumb, get your website redesigned every three years at least. Given how fast technology changes and consumers needs change, this will help to ensure your website stays current.

3. Slow Loading Speed

One of the major components of website design is usability. Are the images on your home page loading slow? Does it take longer than two seconds for the pages on your site to load? In general, people will leave a web page after they only wait three seconds for the page to load! As a society overall we are going to increasingly become more impatient. However, we have the technology as well to meet those demands – so take advantage of this and use it! There isn’t anything users hate more than when it takes a website forever to load. By having a professional company do a new website design for you, they will make sure the loading speeds for you site meets industry standards.

By getting a new website design done by a professional company, they will ensure these loading speeds stay within industry standards.

4. Your Website Is Not Optimized For Search Engines

If your website pages are not optimized, how can new users find your business? Keep in mind that most new customers will learn about your business online. That means that you need to appear within the search engine listings whenever phrases that are relevant for business are being searched. For example, if you are a Houston real estate agent, the best way that you can be found online is optimizing your web pages for some of the main key phrases like “Houston realtor” through using search engine optimization in Houston. By working on your organic marketing on a consistent basis, you can get your business found on Google for the relevant phrases that are relevant to your business.

5. Your Social Media Accounts Are Not Linked And Integrated

Social media offers a huge opportunity. Getting on Instagram, LinkedIn, Twitter and Facebook will allow you to encounter new prospects that you have never met before. If your point is to acquire new prospects and customers, then you need to have your social media accounts integrated and linked with your website. With assistance from an experienced brand management and web design company, you can get easy access to all your social platforms using just a click of one button.

We Are Web Design Experts That Can Help You!

Do any of these concerns relate to your current website? If you are ready for your website to get a new design, then give us a call today! We can provide your business with a customized solution that will improve the website experience for your users.

Making Your Mark With Internet Marketing in Houston

June 27, 2017 By SEO Houston Pros Leave a Comment

A Powerful Tool For Brand Awareness

It might feel like an elusive goal to build brand awareness. To keep your Houston business running smoothly you have so much work and very limited time. You might be wondering about the best use of your marketing budget. Here are 7 important tips on the impact of a company blog on your brand.

Here are 7 important tips on the impact of a company blog on your brand.

7 Ways Your Blog Builds Brand Awareness

A company blog is an incredibly powerful tool to help you build your brand. Your company website helps establish your web identity while a blog is responsible for drawing people to you. It is your direct channel of communication with your clients. An opportunity for enduring opportunity. Consider the 7 benefits below of a company blog for your brand:

1. Increasing Website Traffic

The content on your website probably does not change all too often. Chances are that you just have a handful of pages that stay constant over extended periods. This makes sense. Web design is important but you need to think about this: each blog post is a new page for the search engines to pick up. It is another hook in the water for fish to find you. Quality content posted frequently will continue driving traffic to your website.

2. Lead Generation

Blogs are typically not places to sell products. They are a great platform for connecting with clients. However, if you add a call-to-action, each blog post provides a great opportunity for lead generation. Especially if you provide value and high-quality content on topics that your target audience would be interested in. The role of the call-to-action is to prompt the reader to engage with your brand in one way or another. It could be a webinar, free eBook, or just a “Contact Us for additional information.” The call-to-action on your blog will help generate more leads for the sales team.

3. Establishing Your Authority

Consistent valuable content is what distinguishes you as an authority to your clients and in your industry. The more valuable the content, the more it will enhance your authority. Think of the blog as a platform for answering common questions your target audience and clients will love. If you generate valuable content consistently over time you will establish yourself as an authority in your field. Your clients will be coming to you.

4. Supporting Various Social Media Initiatives

Frequent quality content is the key to a successful social media marketing strategy. You can draw from other sources but a blog will provide a steady flow of content to share. Each blog post you share on social media will point readers back to you and not just them but also everyone that they share it with too. It is an opportunity that you would not like to miss.

5. Connecting with Customers

A blog can be considered a way to add a human touch to the business. You can use it to touch people’s hearts, make them laugh, and even engage their minds. You can address the issues that your clients are concerned about. You can use it to give clients an inside look into your company values and culture. A blog can give your company a voice and personality and will make you more approachable.

6. Building Long-Term Relationships with the Community and Clients

Your clients will appreciate the content that you provide over time and will start looking to you as a leader in your community. You will facilitate ongoing conversations and the clients will participate if you offer them the chance. Pay attention to comments to your posts and respond to them. Make an effort to know your clients and allow your brand to connect with the target audience.

7. Gaining Insight Into the Target Audience

Blog analytics can provide valuable insight into the interests of the target audience. You can note popular topics, track readers, keeping an eye on comments and shares, and recording click-throughs. You can use the data to find out what makes the target audience tick and will guide future marketing decisions and blog topics.

A Word of Caution

You might be tempted to use blog posts as written commercials but you shouldn’t do it. The goal is for the target audience to decide to read the content you provide. You can be sure that they are not interested in reading sales material. Provide them with valuable content, which is interesting, funny, or heart-warming and they will keep coming for more.

One Blog at a Time

Brand awareness is a critical part of a long-term Houston internet marketing strategy. A blog is one of the best tools available to you when it comes to building brand awareness. Do not miss this opportunity for connecting with the target audience. Consider starting a blog. We are your resource for digital marketing, branding, and generating high-quality content. If you would like to learn more about digital marketing or to get started with your business blog, contact us.

SEO Houston Pros Provides Expert Social Media Marketing

June 20, 2017 By SEO Houston Pros Leave a Comment

Expert Social Media Marketing Advice: Learn Good Pointers

After formulating an SEO strategy to dominate your market, it will then come to sharing and/or linking content on your social media platforms and accounts, then there are a number of guidelines to follow, as well as a few things not to do. When you have created your own social content, it could be an on-site article or blog post, an article from another site, a podcast, or even a produced video. It might just be content that you are sharing with someone else. Anything that’s interesting or of value to others needs to be shared and also linked through the right channels. Here are a few pointers that you can use freely for optimizing your social media content.

If you think you might need further assistance on this matter, then also check out our search engine marketing Houston services website. We can help you out with things like increasing your social media and search engine conversions both with great content, including video production and marketing.

What You Should Do When Linking Social Content

As a general rule of thumb, it’s good to start with Facebook when posting any of your content. This is the biggest social media platform of all, and estimated one-quarter of all Internet traffic goes through links that are on Facebook.

When you do create your own social content, make sure it is linked directly to a web page hosting it, often your company site or business blog.

There’s a pair of ways to accomplish this, as you either get to include the website you are targeting with your Facebook post, or you can just include the Facebook post itself on your actual website using Google Analytics and Facebook SDK Embed tools. That works, interestingly enough, by tracking pixels for every website from Google Analytics and your social sites.

That content also needs to be linked to any indirect pages too. Indirect pages are any Web pages with content that is similar, but not actually your personal page. That means that if you are posting anything important on social media regarding your company, be it an article, video, or press release, then you are able to share your own social link from other sites that have news about your business or industry. That includes your own website, blogs, and even other Facebook pages.

Next, just make sure that your own direct website is linked to any indirect pages, and that part is finished. Do this simply by incorporating your website links where your content originates in the post you share. It’s easier than it looks.

Next, you move into both the middle and bottom sections of the above graphic. The middle section is easy enough, since you should always, always, always duplicate all your content on other sites with social networking. That means that if you post something to a Facebook page you have, it should also get posted on any other social media site that is possible, be it Twitter, LinkedIn, YouTube, or Pinterest. If your social platforms are linked, as they should be, this process can be automated. If your various social platforms aren’t linked currently, please click here to learn how you can accomplish this.

The bottom section of your graphic is to be used when sharing any content that you are not the actual or original author of. For instance, if a news reporter writes any news story regarding your company’s new store opening, product, or service, then that reporter should be listed as the “author.” Include their social media sites if it’s not already there, as it’s easiest and best to just do a direct social share straight from their own social media profiles.

Finally, if you any content you get and share come from an original website, then a link back to it needs to be included with any other links that might be relevant based on the content or circumstances in question.

What You Shouldn’t Do With Social Media Content Posting

When you are posting various content on your social media sites, always make sure that you incorporate links back to your website, the other social media platforms you’re on, or even both. You should never just post something trivial regarding your business and then put your feet up waiting for conversions.