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The Benefits Of Online Reviews To Local Businesses In Houston

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Can Online Reviews Help Your Local Business

In a world where consumers wield unmatched power when it comes to choosing who they want to do business with, it’s essential to understand the influence of online reviews on your local business.

Studies show that 9 out of 10 people search online for reviews before transacting with a business in order to figure out how it operates. What might come as a surprise is that 84% of them trust online reviews, in the same way, they trust reviews from people they personally know.

Knowing these numbers, you shouldn’t ignore what people say about your business because online reviews can literally dictate your success or failure.

Reviews Can Go Both Ways

If you’re not new to building your online reputation, then you know that reviews can either be helpful or harmful. There are days when positive reviews seem to keep rolling in from satisfied customers, throwing praises at your business. But there comes a time when a flurry of negative reviews comes your way, which could deter potential customers from doing business with you.

The simple fact is that you’ll get a mixed bag of reviews, so don’t get discouraged when you receive a few negative ones. It’s virtually impossible to satisfy every single customer, so you’re bound to get negative feedback one way or another. What’s great is that as long as you have an abundance of positive reviews, the negative ones could be watered down.

Encourage Customers To Leave Reviews

It’s always a great feeling when you read customers raving about your business online. However, there are more reasons to encourage them to leave reviews that could have a lasting impact on your business.

Reviews Build Trust & Credibility

Thanks to smartphones, anyone can look up your business to see what other people have to say about your products and overall service. Most consumers do their research online, particularly on review websites where users share their experiences with different brands.

As noted earlier, the majority of consumers place a great deal of trust in online reviews, so much so that they view them as if they were recommendations from friends. Amassing plenty of positive reviews can hold the key to boosting the sales of your business because you’ll be seen as a business that customers can trust.

Reading positive reviews will reinforce a variety of things you want your business to be associated with, such as trust and authority.

Reviews Help With SEO

If you’ve invested in SEO, then you should know that organic traffic is an excellent source of new customers.

Potential customers may search for reviews about your business, and when online reviews show up prominently on the first page, you’re in a good position to compel readers to click through to your website.

Google also aggregates reviews from different websites and uses the information to decide where your website appears on the results page.

Moreover, Facebook, Yelp, and other review websites look at the total number of reviews to determine the ranking and rating of your business.

Reviews Forge Relationships With Customers

As a wise business owner, it’s important to learn how to leverage every single review you get, even the negative ones. Take a proactive approach by responding to customer reviews. For instance, reply to a negative review and explain your side of things. Doing so shows that you genuinely care about your customers and that you’re willing to do whatever it takes to improve their buying experience in the future.

Each review you get is an opportunity to build credibility in the eyes of your target audience. Not to mention, replying to reviews may compel more customers to share their feedback, helping your business gain increased search engine visibility and improve your overall brand reputation.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

The Good Effects Of PPC On SEO In Houston

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Knowing Why PPC Can Help Effectiveness Of SEO Efforts

One of the most common questions from our clients is whether PPC advertising can help improve the effectiveness of their SEO efforts. This is a good question.

We, at Digital Third Coast, understand that your ultimate goal is to make your business as profitable as possible. One of the best ways to stand out from the crowd is to design and implement a mix of digital marketing strategies such as SEO and SEM.

Let’s take a close look at this. You’ll see how smart and effective PPC advertising campaigns can indirectly boost your SEO efforts. To start with, let’s see what SEO and PPC are. Then, we’ll share with you our insights from over a decade of helping our clients reach their marketing and business goals.

Search Engine Optimization

SEO, or Search Engine Optimization, is a set of activities that allow websites to acquire organic search traffic. This means people find these websites by using Google or other search engines to seek products or services. They find your listing on the search results pages without you having to pay for that.

Google uses a complex algorithm to decide the order of the search results they show their users for different queries. The specific rules Google uses are confidential, but SEO experts understand how to adjust and optimize web pages to help them rank higher in Google for the most relevant search terms. The higher these pages show up in the SERPs, the higher the organic traffic volume they receive.

PPC Advertising

PPC, or Pay-per-click, is advertising you pay for to display your listing on top of search engine results pages, just above organic results. In fact, you only pay for users who click-through to land on your website, so you can optimize PPC campaigns for profit, at least to a certain extent.

Can PPC Help SEO?

Both paid search and SEO have the ultimate goal to boost your visibility in search. Some businesses prefer to use PPC, in order to attract qualified leads in the fastest and most effective manner. Others prefer to invest in long-term activities such as SEO, in order to improve their organic search listings.

Many of our clients start with PPC to gain some quick traction and then work towards their SEO goals. This dual marketing strategy has its benefits.

Indirect Effects Of PPC On SEO

The big question is whether and how can PPC benefit your SEO results. There is no straight answer to this question. According to Moz, some of these benefits may include:

  • Search engine users who see your ads are more prone to clicking on your organic search listings as well.
  • Search engine users who have already been exposed to your brand click and convert in larger numbers.
  • Showing your ads on high-paid, high-traffic keywords may lead to an increase in your organic CTR.
  • Links in paid ads help increase your overall traffic and therefore benefit from greater exposure on social media, as well.

Traffic and user experience and two of the elements Google uses in their ranking algorithm. This is why it makes sense to think that effective PPC advertising can impact your SEO efforts. Nonetheless, there are more than 230 ranking factors Google’s algorithm relies on, so this effect is probably less significant than you’d like to believe.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

Why SEO Can Help Your Business Grow In Houston Pt 2

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10 Top Benefits Of SEO For Your Business

Part 2

6. SEO Can Help You To Expand Your Reach

While most marketing campaigns usually focus on defined targeted audiences, SEO can assist you in attracting any person with intent, regardless of whether they have planned to use your services or products. If you are targeting keywords instead of demographics as one might with social advertising or PPC, you will be able to attract a lot more prospects that may have an interest in your business.

7. It Will Help You To Rank Better In The Local Searches

A local search such as “HVAC technician near me” has become more and more common. And close to 80% of the local searches that come from mobile will lead to a conversion. Local SEO strategies will assist you in attracting those searchers that are in most cases ready to pay for your products or services. The initial step to start your local SEO strategies is to create a Google My Business account. Then ask your clients to start leaving reviews. You can optimize your listings by making sure you are using the right phone number, address, and name. Your listing should also be optimized for voice search, which involves writing compelling and rich content in conversational tones that will answer most of the common queries or provide a solution to a searcher’s problem. Other steps also include carefully choosing the local keywords and to create listings in other local business directories.

8. SEO Can Improve Website Usability

SEO is all about making sure your website is search engine-friendly, but you can also use it to improve the experiences customers have when they visit your website. When putting the effort into generating high-quality and useful content, making your site more responsive and faster, enhancing each page, and adding backlinks, you can obtain a fantastic website and the type that is optimized for the different search engines. Factors that can improve usability usually include robust navigation and site structure which are both the factors that are involved in how the search engines rank sites.

9. You Can Achieve Quantifiable Results

With SEO, it becomes possible to track any changes in conversions, website traffic, and rankings. Platforms such as Google Analytics offers comprehensive information, that allows you to wade through to a very granular level. For instance, you can see the buying journey of every website user, including the keywords the person used when searching for your services, the pages they visited, and whether or not they completed a specific action. These insights are valuable when it comes to improving or adjusting your SEO strategy.

10. SEO Improves User Engagement Rates

Optimizes websites bring in a higher quality of traffic. When your site contains useful content matching the intent of the searcher, they will probably spend more of their time browsing your site, which often results in increased ROI and more conversions. Customers that tend to engage longer on websites also usually connect to a brand more, which often leads to long-term revenue and customer advocacy. To enhance user engagement rates, use an online tool to audit your website, followed by optimizing things such as your meta-tags or title. Also, make sure you have provided a mobile-friendly and safe website.

Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Why SEO Can Help Your Business Grow In Houston Pt 1

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10 Top Benefits Of SEO For Your Business

Part 1

If you are searching for ways to create “long-term brand awareness”, earn a lot more revenue, grow your targeted audiences, then SEO (Search Engine Optimization) is critical. Here are 10 key advantages of SEO that you can achieve for your company, and ways to realize them.

1. It Will Boost Your Credibility

The websites that are ranking high on SERPs (search engine results pages) are usually regarded as trustworthy and high-quality by the different search engines. This is what enhances the credibility of these businesses. Take the time to add content and make improvements to your website. This could mean increasing the speed of the site or researching the keywords that will help your website to rank higher.

2. It Does Not Have To Cost Anything

Apart from the time, you will be spending if you are handling it yourself, SEO doesn’t cost anything when compared to other types of marketing strategies like pay-per-click. Search engines are crawling your site 24/7, promoting any useful content, and assisting you by organically finding new customers. To make sure you are achieving the most from your SEO efforts, take the time to review content on sites that rank higher in the same niche as yours, and focus on creating content that is even better. Then share this content on all the social platforms you are on.

3. SEO Supports Content Marketing

SEO and original content work side by side, by creating content that is helpful for visitors. This includes videos, images, and text to help your website to rank better. But SEO also supports content marketing. Your content should be optimized for any of the keywords you would like the site to rank for, and since the search engines are always looking for freshness, your content must be updated regularly.

4. SEO Maximizes PPC Campaigns

PPC (Paid Marketing Strategies) and unpaid (SEO) work really well together. PPC will help your website to appear closer to the top of the paid search results, while SEO will do the same organically. When both these results appear higher on a search engine results page, this will boost the credibility of your brand and show that you are not just throwing cash at advertising to make sure you reach the top. SEO can be used to maximize any PPC campaign. For example, high-ranking pages can take it a step further when using it as a part of PPC advertising. This is especially the case when the keywords have low cost-per-click.

5. It Provides You With A Competitive Advantage

Your competition will more than likely also invest in SEO, meaning you should also be doing the same. The businesses that are heavily invested in SEO often outrank competitors in the search engine results and they also gain a higher percentage of market shares.

The results that appear on the 1st page of a Google search get more than 90% of traffic, you need to find a way to get up there, especially if you already have competitors on the first page. You need to first identify any competitors, analyze their weaknesses and strengths, and then manage and create your own online reputation. Your site must load fast, be mobile-friendly, feature high-quality content, and aim to provide a quality user experience.

Call or contact SEO Houston Pros today for professional SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

A Guide For Choosing Your Next Houston SEO Firm

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5 Tips For Choosing The Best SEO Company In Houston

Choosing the right SEO firm has major consequences for both your company and bank account in the long run. If you want to rank your website on the first page of Google and get more targeted leads and sales, you should opt for an experienced search engine optimization specialist. With the right SEO firm, businesses in any industry could increase sales by decreasing their advertising budget without forgetting the user experience metrics. This article provides 5 important for every entrepreneur to consider when looking for their next SEO firm.

1. SEO is not magic! Avoid any SEO specialist who talks about it abstractly!

SEO is the process of optimizing a website to drive organic traffic to it. It is difficult and misunderstood by many webmasters. If an SEO firm mentions that they have insight into Google’s algorithms or plays up the mystique surrounding SEO. they are lying. In fact, good SEO requires a deep understanding of how search engines work. Such a firm should constantly modify its approach to SEO since Google’s algorithm changes almost weekly.

2. Be specific about your goals! Find a firm that can meet your goals!

Never choose an SEO firm with a vague goal of increasing your organic traffic. In fact, there are different kinds of organic traffic, which means increased organic traffic doesn’t automatically translate into increased sales and profits. You should first decide what you are planning to accomplish with SEO before choosing the right SEO firm for the job.

3. Don’t just go by a Google search for “best SEO” lists! Instead, go by word of mouth!

You should never choose an SEO firm solely based on how well they rank on Google. That is because the best SEO experts might be working on their clients’ websites or maybe too busy wasting time to rank their own websites. In fact, the best SEO firms may have a lot of long-term clients who are referring members from their professional circles to the company. Only an SEO company that requires new clients will take the time to rank high for a search term like “best SEO company in Houston.”

4. Find an SEO agency with metrics that work for you!

Once you know about your goals and narrow down the options to a few good companies, you should opt for the firm with metrics that work for your business. You and the company you choose should have a clear method of measuring your progress along the way. For example, you should have an idea about the end goal of ranking for specific keywords.

5. Choose an SEO agency that communicates well!

Even though you need access to the SEO tools the company uses to measure your KPIs, you may not have enough time to spend analyzing all that data. Hence, you should find an SEO firm that communicates well and fosters trust.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

Importance Of SEO Specialist To Grow Your Business In Houston

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Why You Should Hire A Houston SEO Specialist

As a business owner, you already understand the value of an engaging and well-designed website. It not only helps in maintaining existing customer relationships but also plays a huge role in attracting new customers to your business. However, an effective website isn’t enough to attract new customers on its own. You need to be aware of the process through which new customers end up on your website.

More often than not, a new business is discovered by users when they search for a related service or product on a search engine. This is why it is important to realize the importance of search engine optimization and how to get your website at the top of organic search results. Search engine optimization is complex and it’s better to hire the services of an experienced SEO expert to achieve high organic search rankings.

Get Discovered

In order to get the maximum value out of your website, you first need to figure out the path customers take to get to your website. Higher organic rankings are one thing but what’s more important is the keywords for which your website ranks. A keyword aptly describes the webpage content. Customers use these terms to search online for a related product or service and that is how they find your website.

An SEO expert is aware of the ways to discover relevant keywords for increasing your website traffic which should result in higher sales. An SEO expert uses competitive research to discover relevant keywords and how those keywords should be integrated into the website for better search engine optimization. When done right, an optimized website will rank at the top of search results and attract more customers.

Better Brand Awareness

Search engine optimization not only results in new customers and sales but can also help in enhancing the credibility and reputation of your brand.

With proper choice of relevant keywords and high-quality backlinks, you can establish yourself as an expert in your industry and get your name out there. It is especially great for companies that are brand-new in the industry and are looking to build a consumer base from scratch. It also works great if you are entering a new business category. The right SEO expert will take your goals into account when creating an SEO strategy for your business.

Future Success

An experienced SEO expert is a great resource for growing your business. The expert will optimize your website and guide you in the right direction and make sure you are aware of the latest trends. Google is always making changes to its search algorithms and an SEO expert will always keep track of these changes and make necessary changes to the strategy to ensure success.

With continuous improvement and making changes as per the latest trends, an SEO expert will make a lasting impact on your business.

Hire An SEO Expert Today!

Found Me Online is an interactive digital agency. We are focused on our customer’s needs. Our team of experienced SEO specialists has the skills and tools to grow your organic search presence.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

Businesses That Need Local SEO In Houston Pt 2

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Top 6 Businesses That Get High ROI From Local SEO

Part 2

(Continuation)Customer reviews can help drive up a bar or restaurant’s popularity online or offline. Such comments or opinions are shared openly, with many displayed prominently in the listings. Studies show that 60% of respondents visit restaurants and bars based on the online reviews they read.

4. Plumbers

Plumbing emergencies need immediate response to mitigate further damage. The first place you will look is online, running a google search to find a local plumber. It is a matter that majors on not only who will help but also how soon they can resolve the problem. Thus, local SEO becomes a crucial element for those in this profession to consider when finding customers and growing their business.

Local SEO will help increase their online visibility, especially when they are in a profession that thrives dependent on its local market. The optimization can include supporting informative content about the products and services available, including tips and advice on DIY maintenance, which will be content that helps boost rankings.

Plumbing services are in high demand, with most people looking for reputable, skilled, and dependable service providers. However, that demand is yet to translate into more positive online reviews that shine the spotlight on this industry, but the tides will soon change for the better.

5. Pet Services

Pet owners are very particular about vet services, which are primarily specialized and have local demand. People searching for pet services will use search terms like pet setting and training, pet supplies, pet grooming, pet walking, veterinary clinics, and pet supplies, among others.

It is an industry with potentially unlimited valuable content. Moreover, the reviews have a significant impact on potential customers’ decisions. Since pet owners want the best for their animals, the service providers must go the extra mile to ensure they provide top-notch content that helps to elicit positive reviews to help with better search rankings.

6. Real Estate

Those in the real estate industry have a high appreciation for local SEO. Many real estate agents that seek success create pages targeting a specific market or target audience. The content in those pages has keywords associated with long-tail keyword searches about buying a home.

It is best to get as granular as possible when creating and publishing the content on the pages. In short, do your best to simplify the information, breaking it down to the names of the smallest or new neighborhood. But you will get the desired results depending on the value in the information you share on your website or blog.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

Businesses That Need Local SEO In Houston Pt 1

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Top 6 Businesses That Get High ROI From Local SEO

Part 1

SEO is integral to any business gaining visibility on the internet. SEO (Search Engine Optimization) previously was straightforward to implement even with the required guidelines to follow. However, it has become brutally competitive and unbelievably pricey, posing significant challenges that have seen small businesses turn to local SEO for better online exposure and customer outreach.

But what are the elements that make local SEO a grand approach?

Search engine optimization entails different elements. Google My Business can be an excellent starting point, where you create a free business listing on Google. Populate your profile with information about yourself or the brand to make it an enticing listing. Also, use several keywords relevant to the business in the description. Moreover, customer reviews can influence local search results; thus, do not downplay them. You also must include a link to your fresh, informative, and well-optimized website.

While any company can invest in local SEO to reach and connect with a local target market, some businesses are bound to benefit more from local search optimization than others. Below are six of the prominent ones we would like to discuss.

1. Medical Services

Businesses in the healthcare industry, such as emergency care clinics, dental practices, and private doctor offices, are perfect candidates for local SEO. They need a phenomenal website and other essentials to boost their online rankings.

The medical services providers can publish high-value, informative materials on their online platforms (websites and blogs). Google tends to prioritize such relevant content. The information they share must give insights into how-to manuals, healthcare tips, and other value-adding tips and advice to the target audience, which ultimately helps improve search rankings.

2. Law Offices

People need legal counsel on different matters, and they often look for the closest, dependable law experts to hire. It means the law office must prioritize appearing in the top search results in local searches to get customers. Achieving this includes creating and optimizing a Google My Business page and linking a properly structured website with relevant keywords.

Online reviews can make or break your optimization efforts. The stigma surrounding lawyers coupled with third-party validation is a factor that informs a potential client’s decision to hire. Therefore, attorneys must invest more toward generating positive client reviews on Google, Yelp, and other popular platforms.

3. Bars & Restaurants

The hospitality sector is perhaps the industry that sees the most turnover. The United States had more than one million new bars and restaurants opening within the last few years, and each is eyeing to be the staple in its community. Such an ambitious objective requires consistent traffic of satisfied regulars who return every other day. These establishments should consider local SEO to bag such customers since they operate locally. That means they tend to focus on a particular market (geographically targeted). And because of that, search optimizations are done accordingly. If a person types “restaurant” into a mobile search, it often has an additional “near me” suggested phrase.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

Ways SEO Houston Grows Your Business Pt 2

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10 Reasons To Use SEO For Your Business In Houston

Part 2

6. It Covers Entire Target Audience

It is a misconception that SEO is only meant for organizations targeting a single user type. If your company is targeting a variety of audiences with the same service, it is going to be equally effective for you.

Take the example of a pool installation company targeting both commercial customers as well as homeowners. Search engine optimization allows such companies to reach both these audiences through intent-driven keyword research. It is recommended to create separate pages for each audience with one targeting clients searching for commercial services and the other page for those searching for residential services.

7. Optimized User Experience

As mentioned above, Google uses dozens of ranking factors and one of the critical ranking factors is user experience. Google algorithms are able to distinguish between a favorable or an unfavorable user experience and this is why a website’s success depends on building a positive user experience.

Users on Google are in the habit of getting answers to their queries within seconds. If a visitor from Google has a poor user experience when they click on a website such as pop-ups or mobile incompatibility, it is likely that they won’t stay on that page for long. A website’s high bounce rate signals that users do not find this webpage valuable and Google might downgrade the ranking of that webpage.

8. Complements PPC

SEO and pay-per-click advertising complement each other. If a website ranks on the first page of organic results and is also at the top of paid search results, it will get much more traffic and will also enhance brand credibility. Also, data from organic search rankings can be used for better optimizing the PPC strategy.

9. It Works in the Long-Term

While search engine optimization has the potential to deliver good results during the first year things are only going to get better from there. Think of it like compound interest which keeps generating better returns over a period of time. It won’t be wrong to say that SEO results and ROI directly relate to the effort, budget, and time spent on it.

Stay away from companies promising instant results. It takes time to execute a well-thought-out optimization strategy including on-page optimization and content creation. In order to get the best results from SEO as part of your overall digital marketing strategy, think of it as an investment in your business that generates an excellent long-term return.

10. Enhanced Search Visibility

There is no denying that today’s world is digital. Organizations focused on building a wide brand presence need to focus on the web. However, your brand needs to be on the first page of search results in order to be visible and get clicks. This is why search engine optimization is crucial for building and enhancing brand identity.

A high-quality optimization strategy for a website will deliver high-quality results in the long term. Our team of professionals is dedicated to delivering an excellent return on your investment. We believe in complete transparency and will keep you updated throughout the SEO process.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Ways SEO Houston Grows Your Business Pt 1

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10 Reasons To Use SEO For Your Business In Houston

Part 1

Are you a business owner looking to increase the visibility of your business? Are you aware of the benefits of search engine optimization? In today’s increasingly digitized economy, business owners need to draw a comprehensive digital marketing strategy to enhance their brand value and to get their business in front of the target audience. In this article, we will discuss 10 major benefits of investment in search engine optimization for businesses looking to grow their visibility and provide huge value to the target audience.

1. Highly Targeted Traffic

One of the major benefits of SEO is increased organic visibility that results in better-targeted traffic. Search engine optimization is focused on attracting hyper-targeted traffic. An effective optimization strategy has the potential to get the relevant audience to your web pages by ranking high for targeted search queries. Since you get users who are already searching for what you are offering, higher organic rankings provide better quality traffic to the website without the need to further persuade or entice the users.

2. Excellent Return On Investment

As is the case with every other marketing channel, ROI is what often drives marketing decisions. It is true that SEO takes time to deliver results but eventually, it has the potential to provide an impressive return on investment. Leads derived from organic search rankings tend to have a closing rate of 14.6% which is almost 12% higher than the closing rate derived from traditional marketing.

However, your website needs to rank at the top of search results in order to generate those leads. The top listing on organic results on Google gets 1/3 of all the search traffic. In short, higher organic visibility on search engine results pages is directly correlated with higher targeted traffic and increase in revenue making it one of the best in terms of ROI among various marketing channels.

3. Enhanced Credibility & Trust

The top results on Google are seen as more credible by users. Hundreds of signals, on-page as well as off-page, are used by Google for ranking websites. Some of these signals include website speed, mobile usability as well as the content. A significant chunk of users generally does not value these signals but they expect to get valuable and relevant results from Google.

There is implicit trust in Google’s algorithm and three-fourths of the users stick to results on page one. Building trust depends on authority in the search engine results pages combined with the quality of services or products you’re selling.

4. It Works 24 x 7

SEO efforts keep working 24 x 7. Once you have invested in high-quality content, it is always going to be there. It is not like paid advertising where you are not going to get any traffic once your budget runs out. SEO helps you achieve high organic rankings which means your website keeps getting traffic 24 x 7.

Also, it is one of the most unique marketing channels as you get targeted traffic from users who are already trying to find the product or service you are selling. It’s not like having your brand mentioned on a billboard.

5. It Works For The Whole Marketing Funnel

SEO-driven content marketing focuses on all kinds of content types that market different stages of the marketing funnel. It’s true that content focused on the middle of the funnel or top of the funnel won’t lead to direct conversions but it helps in building brand awareness and loyalty which eventually leads to conversions.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

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