PPC - Archive - SEO Houston Experts & Search Engine Optimization Consultants

The Significance of Lead Generation in Customer Acquisition

September 23, 2023 By SEO Houston Pros Leave a Comment

Introduction

Are you seeking to grasp the intricate loop of digital marketing? If yes, it’s essential to comprehend the toolbox’s critical component – lead generation. It’s the lifeline for any growing business and a paramount step in the customer acquisition process. Let’s delve into what a lead is and why it’s a salient aspect of your digital marketing strategy.

Understanding the Concept of a Lead

A lead, in the simplest terms, is any potential individual or organization showing interest in your product or service. They can materialize in numerous forms, and differentiating them is essential to fostering the right kind of relationship. It’s imperative to distinguish between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) given they both follow distinctive behavioral patterns and carry unique values. MQLs are potential customers who have expressed elevated interest in your offerings, maybe by filling out a form or subscribing to your newsletter. SQLs, on the other hand, are a step further and are ready for the direct sales pitch.

Undeniably, driving quantity is crucial, but focusing on quality leads takes precedence. Quality leads have a higher likelihood of converting into paying clients, amplifying both revenue and customer base. Ensuring you’re targeting and cultivating these high-value leads is key to your long-term success.

Importance of Lead Generation in Marketing

Lead generation is the pivotal process of attracting and engaging these quality leads, playing an essential role in the customer acquisition journey. It forms an interconnected bridge between the company’s product or service and potential customers. The goal isn’t to reach the masses but to hone in on the select few who exhibit interest, a key criterion for successful customer acquisition.

Sales conversion is directly proportional to the effectiveness of lead generation. A well-structured and strategic lead generation effort results in high-quality leads, pushing the prospects to engage, interact, and eventually convert.

In a B2B setting, leads carry immense significance. Strong B2B leads are the stepping stones towards forming profitable long-term partnerships, fostering reciprocal growth, and expansion.

The Digital Marketing Tools for Lead Generation

The digital marketing landscape is buzzing with potent tools to aid lead generation. SEO or Search Engine Optimization, for instance, is a prolific method that ensures your business appears in relevant searches, driving organic, high-intent traffic and, in turn, potential leads to your website.

Email marketing is another instrument in your arsenal. From newsletters and promotional offers to personalized product recommendations, email marketing can spark interest, engagement, and eventually convert leads.

Social media platforms, the hub of interaction and dialogue, offer abundant opportunities for lead generation. Be it through paid advertisements, influencer collaborations, or engaging content – social media forms a goldmine of potential leads.

Webinars, though often overlooked, can be potent lead generation tools. By offering valuable content to your audience, you can attract potential leads that are likely interested in what you’re selling, increasing the conversion possibility.

Lead Generation Strategies

With businesses increasingly becoming online-oriented, it is more vital than ever to build effective lead generation strategies. One such effective strategy is the utilization of inbound lead strategies. Inbound strategies leverage valuable content to attract potential customers, such as publishing intriguing blogs on your site, like our article on how to create a social media marketing strategy. Your aim should always be to provide your audience with content that keeps them coming back for more, thus converting them into quality leads.

On the other hand, outbound lead strategies involve initiating the conversation and sending messages out to your audience, as seen in our guide to digital marketing strategies in Houston. Outbound strategies may be as simple as cold-calling potential clients or as complex as running a targeted ad campaign.

Using PPC for lead generation is another powerful tool to consider when creating your sales conversion plan. As you’ll discover in our article on “Why is PPC Worth Investing“, PPC provides immediate results and targets those who are actively looking for your product or service.

Lastly, the rise of content marketing bodes well for businesses looking to secure top-quality leads. High-quality, useful content keeps your audience engaged and coming back for more.

Importance of CRM in Lead Management

CRM, or Customer Relationship Management, plays an essential role in lead management. It is a strategy that cultivates strong relationships with customers by collecting, managing, and using customer information as explained in our post about SEO and content marketing. Trust me when I say, leveraging a CRM tool effectively could be the major difference between success and failure in your lead conversion strategy.

For instance, our post on how to increase website conversion rates elaborates on the power of CRM in capturing leads, tracking interaction with customers, and even predicting future sales trends.

The Future of Lead Generation

The future of lead generation is brighter and more technologically driven. As detailed in our piece on how Google measures web page authority, tech advancements like AI are set to revolutionize how leads are generated and nurtured, making it more accurate and efficient.

Conclusion

Lead Generation Strategies should factor in both inbound and outbound techniques. An effectively managed CRM can also significantly enhance lead conversion, and future advancements promise even better lead generation opportunities. Build a successful future for your business and start optimizing your lead generation strategies today.

Take charge of your business’s future now! It’s essential to understand and optimize your lead generation strategies for your company’s growth. Explore the various digital marketing tools we’ve outlined in our blog and see how they can work for your business. For any queries, don’t hesitate to contact us now, or for a more personal approach, call us now. Stay ahead of the curve; visit our blog to unearth more insight into effective marketing strategies. Leverage the power of digital marketing by establishing a strong footprint in the competitive global marketplace. Act and prosper today.

Why You Should Use PPC Advertising?

June 23, 2023 By SEO Houston Pros Leave a Comment

Understanding PPC Advertising

In the vast digital landscape, where businesses strive to outshine their competitors, it is crucial to leverage effective marketing strategies that yield remarkable results. Pay-per-click (PPC) advertising has emerged as a powerful tool that enables businesses to drive targeted traffic, increase conversions, and maximize their online presence. In this article, we will explore the significance of PPC advertising and its role in achieving success in the digital realm.

What is PPC Advertising?

PPC advertising is an online marketing model in which advertisers pay a fee each time their ad is clicked. It is a way of buying visits to your website rather than relying solely on organic search engine traffic. Advertisers bid on specific keywords relevant to their target audience, and their ads are displayed prominently on search engine result pages (SERPs) when users search for those keywords.

How Does PPC Advertising Work?

PPC advertising operates on an auction-based system. Advertisers compete for ad placements by bidding on keywords in online advertising platforms like Google Ads. When a user enters a search query, the platform evaluates and ranks ads based on factors such as bid amount and ad relevance. The advertiser with the highest bid and the most relevant ad is typically awarded the top position.

Benefits of PPC Advertising

Increased Visibility and Brand Awareness

PPC advertising provides businesses with an opportunity to increase their visibility and build brand awareness. By appearing at the top of search engine results, businesses can capture the attention of potential customers, even if they have not yet established a strong organic presence. This visibility helps in creating brand recognition and increasing the chances of user engagement.

Targeted Advertising

One of the significant advantages of PPC advertising is the ability to target specific audiences. Advertisers can refine their campaigns based on various parameters such as demographics, geographic location, interests, and search behavior. This precision targeting ensures that the ads are shown to the most relevant audience, resulting in higher click-through rates and improved conversion rates.

Immediate Results and Measurable ROI

Unlike some traditional marketing methods, PPC advertising delivers immediate results. As soon as the campaign is launched, ads become visible to the intended audience. Additionally, the performance of PPC campaigns is highly measurable, allowing businesses to track the return on investment (ROI) accurately. With the wealth of data available, advertisers can optimize their campaigns in real-time to maximize their ROI.

Cost Control and Flexibility

PPC advertising provides businesses with the ability to control their advertising costs and adjust their budgets according to their needs. Advertisers can set daily or monthly spending limits, ensuring that they stay within their allocated budgets. This flexibility allows businesses of all sizes to participate in PPC advertising, regardless of their financial resources.

PPC Campaign Strategies

To make the most of PPC advertising, businesses need to implement effective campaign strategies. Here are some key elements to consider:

Keyword Research and Selection

Choosing the right keywords is essential for the success of a PPC campaign. Thorough keyword research helps identify relevant keywords that align with the target audience’s search intent. By selecting high-value keywords with a good search volume and low competition, businesses can optimize their ad spend and attract qualified traffic.

Compelling Ad Copy and Landing Pages

Creating compelling ad copy is crucial to capturing the attention of potential customers. The ad copy should be concise, engaging, and relevant to the user’s search query. Additionally, directing users to well-designed landing pages that align with the ad’s message increases the chances of conversions.

Monitoring and Optimization

Constant monitoring and optimization are vital for the success of a PPC campaign. Advertisers should regularly analyze campaign performance, track key metrics such as click-through rates (CTR) and conversion rates, and make data-driven adjustments to optimize their campaigns. This includes refining keyword targeting, testing different ad variations, and improving landing page experiences.

Remarketing and Retargeting

Remarketing and retargeting strategies can significantly impact campaign performance. By targeting users who have previously interacted with their website or shown interest in their products or services, businesses can re-engage with potential customers and increase conversion rates. Remarketing campaigns can be tailored to specific audience segments based on their past actions, such as abandoned carts or website visits.

PPC and SEO: A Powerful Combination

PPC advertising and search engine optimization (SEO) are two distinct digital marketing strategies, but when combined, they can produce powerful results.

Complementary Roles of PPC and SEO

PPC advertising can fill the immediate need for visibility and traffic while SEO works on achieving long-term organic growth. By leveraging PPC advertising, businesses can drive immediate traffic to their website while their SEO efforts gradually improve their organic rankings. The combined effect of both strategies enhances overall online visibility and increases the likelihood of attracting qualified leads.

Leveraging PPC Data for SEO Insights

PPC campaigns generate a wealth of data that can provide valuable insights for SEO efforts. By analyzing PPC data, businesses can identify high-performing keywords, uncover user search patterns, and gain a deeper understanding of their target audience. This information can then be applied to optimize website content, meta tags, and on-page SEO elements to improve organic search rankings.

Improving Quality Scores and Organic Rankings

Quality Score is an important metric in PPC advertising that measures the relevance and quality of ads and landing pages. A high-quality Score not only leads to lower ad costs but also indicates that the ad is relevant to users. By improving the quality and relevance of landing pages through PPC campaigns, businesses can enhance their website’s overall user experience, which positively impacts organic rankings.

The Role of a PPC Expert

Managing a successful PPC campaign requires expertise and knowledge of the intricacies of various PPC platforms. A PPC expert plays a crucial role in driving optimal results.

Knowledge of PPC Platforms

A PPC expert is well-versed in different advertising platforms like Google Ads, Bing Ads, and social media advertising platforms. They understand the platform’s features, functionalities, and best practices, allowing them to create and optimize campaigns effectively.

Analytical Skills and Data Interpretation

A PPC expert possesses strong analytical skills and is proficient in data interpretation. They can dissect campaign performance metrics, identify trends, and make informed decisions based on the data. This analytical approach enables them to continuously improve and refine the PPC campaigns to achieve optimal results.

Continuous Learning and Adaptability

The digital marketing landscape is constantly evolving, and a PPC expert must stay up-to-date with the latest trends, algorithm updates, and industry changes. They are dedicated to continuous learning and adaptability, ensuring that their strategies remain effective in a dynamic environment. By staying ahead of the curve, a PPC expert can provide valuable insights and implement innovative techniques to drive success.

Hiring a PPC Specialist

For businesses seeking to harness the power of PPC advertising, hiring a PPC specialist is a wise investment. Here are some key considerations when selecting a PPC specialist:

Assessing Experience and Expertise

When evaluating PPC specialists, it is essential to assess their experience and expertise in managing successful campaigns. Look for professionals with a proven track record of achieving desired results, preferably in your industry or niche. A knowledgeable specialist will have a deep understanding of the intricacies of PPC advertising and be able to tailor strategies to your specific business goals.

Collaboration with SEO and Marketing Teams

PPC advertising works best when it is integrated with other marketing efforts, such as SEO. A competent PPC specialist should be able to collaborate effectively with your SEO and marketing teams to align strategies and maximize results. This collaboration ensures consistency across campaigns, messaging, and goals, resulting in a cohesive and impactful digital marketing approach.

Monitoring and Performance Tracking

A skilled PPC specialist continuously monitors campaign performance, using data-driven insights to optimize and refine strategies. They should provide regular reports and updates, highlighting key metrics and explaining the impact of their efforts. Transparent communication and a proactive approach to performance tracking are essential qualities to look for in a PPC specialist.

PPC advertising has become a vital component of successful digital marketing strategies. Its ability to deliver immediate results, target specific audiences, and complement SEO efforts makes it a powerful tool for businesses aiming to dominate the online space. By understanding the benefits of PPC advertising, implementing effective campaign strategies, and leveraging the expertise of PPC specialists, businesses can drive targeted traffic, increase conversions, and achieve their desired goals.

Call or contact SEO Houston Pros today if you need help with promoting your business using PPC Advertising. We’re here to help you! Feel free to visit our blog for more related articles!

How Digital Marketing Can Help Small Businesses?

June 16, 2023 By SEO Houston Pros Leave a Comment

If you’re a small business owner, you might question if digital advertising and marketing can help your business grow. The solution is yes! Digital marketing can help small businesses in numerous means, from increasing brand awareness to generating leads and sales. In this article, we will find out the advantages of using digital marketing for local businesses, and the different online marketing techniques and services available.

What is Digital Marketing?

Before we dive into the benefits of digital marketing for small businesses, let’s define what it is. Digital marketing refers to any marketing effort that uses digital channels to reach potential customers, such as search engines, social media, email, and websites. It’s a broad term that encompasses many different tactics, including SEO, PPC, SMM, email marketing, and content marketing.

Importance of Digital Marketing for Small Businesses

Small businesses can benefit greatly from digital marketing. Here are some of the key reasons why:

Cost-Effective

Digital marketing is generally more cost effective than traditional marketing methods, such as print or TV advertising. With digital marketing, you can reach a large audience without breaking the bank. For example, you can run a Google Ads campaign with a small budget and still see results.

Wider Reach

Digital marketing allows you to reach a wider audience than traditional marketing methods. With the internet, you can reach people all over the world, not just in your local area. This is especially beneficial for small businesses that operate online and want to expand their customer base.

Targeted Advertising

With digital marketing, you can target specific audiences based on demographics, interests, and behaviors. This allows you to tailor your advertising messages to the right people, increasing the likelihood of conversions.

Measurable Results

One of the biggest benefits of digital marketing is that you can measure the results of your campaigns. You can track website traffic, leads, and sales to see which tactics are working and which ones need improvement. This allows you to optimize your campaigns for maximum ROI.

Online Marketing Strategies for Small Businesses

Now that we’ve covered the benefits of digital marketing for small businesses, let’s look at some of the most effective online marketing strategies.

Search Engine Optimization (SEO)

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). By optimizing your website for relevant keywords, you can increase your visibility and attract more organic traffic to your site.

Pay-per-Click (PPC) Advertising

PPC advertising involves placing ads on search engine results pages or social media platforms and paying each time someone clicks on your ad. This is a fast and effective way to drive traffic to your website and generate leads.

Social Media Marketing (SMM)

SMM involves using social media platforms like Facebook, Instagram, and Twitter to promote your business and engage with your audience. This can include posting content, running ads, and interacting with followers to build relationships.

Email Marketing

Email marketing involves sending promotional emails to a list of subscribers. This can include newsletters, product updates, and special offers. It’s a great way to stay in touch with your audience and promote your business.

Content Marketing

Content marketing involves creating and sharing valuable content like blog posts, videos, and infographics to attract and engage your audience. This can help you build trust and authority with your audience and drive traffic to your website.

Choosing the Best Digital Marketing Services for Small Businesses

There are many different digital marketing services available, so it’s important to choose the ones that are best for your business. Here are some factors to consider:

Budget

Digital marketing services can vary greatly in price, so it’s important to choose services that fit within your budget.

Goals

Think about what you want to achieve with your digital marketing campaigns. Do you want to increase website traffic, generate leads, or boost sales?

Expertise

Look for digital marketing agencies or consultants with expertise in the services you need. This can include SEO, PPC, SMM, and more.

Communication

Communication is key when working with a digital marketing agency or consultant. Look for someone who is responsive and easy to work with.

Characteristics of the Best Digital Marketing Agency

When choosing a digital marketing agency, look for these characteristics:

Experience working with small businesses
A proven track record of success
A collaborative approach to working with clients
Transparency and honesty
Flexibility and adaptability

How Digital Marketers Can Help Small Businesses Succeed

Digital marketers can play an important role in helping small businesses succeed. Here’s how:

Expertise in Digital Marketing

Digital marketers have specialized knowledge and skills in areas like SEO, PPC, and SMM. They can help small businesses develop and execute effective digital marketing strategies.

Flexibility and Adaptability

Small businesses often need to pivot quickly and adapt to changing market conditions. Digital marketers can help them stay agile and adjust their strategies as needed.

Collaboration with Small Business Owners

Digital marketers can work closely with small business owners to understand their goals and develop customized strategies that meet their needs. This collaboration can help ensure the success of digital marketing campaigns.

Digital marketing can be a game-changer for small businesses. By using online marketing strategies like SEO, PPC, SMM, email marketing, and content marketing, small businesses can increase their visibility, attract more customers, and grow their businesses. When choosing digital marketing services, it’s important to consider factors like budget, goals, expertise, and communication. And when working with a digital marketing agency or consultant, look for characteristics like experience, success, collaboration, transparency, and adaptability.

If you are searching for an experienced and reputable SEO company that has a proven record of providing Digital Marketing services, give our professionals a call.

The Good Effects Of PPC On SEO In Houston

April 14, 2022 By SEO Houston Pros Leave a Comment

Knowing Why PPC Can Help Effectiveness Of SEO Efforts

One of the most common questions from our clients is whether PPC advertising can help improve the effectiveness of their SEO efforts. This is a good question.

We, at Digital Third Coast, understand that your ultimate goal is to make your business as profitable as possible. One of the best ways to stand out from the crowd is to design and implement a mix of digital marketing strategies such as SEO and SEM.

Let’s take a close look at this. You’ll see how smart and effective PPC advertising campaigns can indirectly boost your SEO efforts. To start with, let’s see what SEO and PPC are. Then, we’ll share with you our insights from over a decade of helping our clients reach their marketing and business goals.

Search Engine Optimization

SEO, or Search Engine Optimization, is a set of activities that allow websites to acquire organic search traffic. This means people find these websites by using Google or other search engines to seek products or services. They find your listing on the search results pages without you having to pay for that.

Google uses a complex algorithm to decide the order of the search results they show their users for different queries. The specific rules Google uses are confidential, but SEO experts understand how to adjust and optimize web pages to help them rank higher in Google for the most relevant search terms. The higher these pages show up in the SERPs, the higher the organic traffic volume they receive.

PPC Advertising

PPC, or Pay-per-click, is advertising you pay for to display your listing on top of search engine results pages, just above organic results. In fact, you only pay for users who click-through to land on your website, so you can optimize PPC campaigns for profit, at least to a certain extent.

Can PPC Help SEO?

Both paid search and SEO have the ultimate goal to boost your visibility in search. Some businesses prefer to use PPC, in order to attract qualified leads in the fastest and most effective manner. Others prefer to invest in long-term activities such as SEO, in order to improve their organic search listings.

Many of our clients start with PPC to gain some quick traction and then work towards their SEO goals. This dual marketing strategy has its benefits.

Indirect Effects Of PPC On SEO

The big question is whether and how can PPC benefit your SEO results. There is no straight answer to this question. According to Moz, some of these benefits may include:

Search engine users who see your ads are more prone to clicking on your organic search listings as well.
Search engine users who have already been exposed to your brand click and convert in larger numbers.
Showing your ads on high-paid, high-traffic keywords may lead to an increase in your organic CTR.
Links in paid ads help increase your overall traffic and therefore benefit from greater exposure on social media, as well.

Traffic and user experience and two of the elements Google uses in their ranking algorithm. This is why it makes sense to think that effective PPC advertising can impact your SEO efforts. Nonetheless, there are more than 230 ranking factors Google’s algorithm relies on, so this effect is probably less significant than you’d like to believe.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

SEO Vs. PPC In Houston: Which Is Superior? Pt 2

December 18, 2021 By SEO Houston Pros Leave a Comment

A Guide On Choosing Between SEO & PPC

Part 2

PPC – Pay-Per-Click Advertising

Pay-per-click (PPC) ads involve buying traffic or “clicks” from search engines, including Google, and others. PPC makes it possible for you to swiftly harness search engine traffic by paying or bidding for keywords related to your product or service.

Benefits Of PPC:

Immediate results – As soon as your PPC campaign begins, you’ll notice an increase in traffic, clicks, and conversions. SEO might take months before your site begins to rank higher in the search engine rankings.
PPC is scalable and manageable – Once you decide how much you want to spend on PPC advertising, you’ll have a clear picture of how many leads you will receive in return. This goes a long way in helping you come up with an adequate budget for your digital marketing campaign. SEO is not that simple, and it may take longer or cost more money if the location or industry you want to rank for has stiff competition.
When you use PPC, you don’t have to worry about a search engine’s algorithm affecting your site’s ranking. Because you’re bidding on the top slots, your organic ranking won’t matter. When it comes to SEO, you must make sure that you are optimizing your website in accordance with Google’s recommended practices, or you risk losing rank or being punished for using black hat techniques.

PPC Disadvantages:

You have to dig into your pockets to achieve good results, and the more money you spend buying PPC ads, the better the results. Keyword competition has never been fiercer. This may imply that you’ll have to spend extra later for the same results you’ve been getting.
Researching and picking good keywords to bid on takes a significant amount of time and effort. Managing your keyword budget, tweaking your spending, measuring results, and playing the PPC game properly is a full-time job. You’ll either have to spend time doing it yourself or hire an experienced PPC professional to handle your campaign on your behalf.
PPC is similar to a faucet: Once it’s turned off, it stops supplying you with leads. If you suddenly have to redirect your PPC spending to something else, can your site survive with the leads you’re generating organically? SEO is long-lasting, and while it takes time and is never fully complete, it is similar to a rolling snowball: it takes some time to get going, and it may slow down from time to time, but once it has gained momentum, there is no stopping it.

Which Is The Best Option For My Business: SEO Or PPC?

So, which is superior? And which one suits your business? It all depends on your budget and industry.

Ideally, combining SEO with a well-structured PPC strategy will yield the best results for a business. You’ll rapidly see an increase in hits and leads, ensuring that your business brings in money as you wait for your SEO efforts to pay off. Keep in mind that a well-planned marketing strategy that integrates the two approaches – SEO and PPC – tends to yield the best possible outcome.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

SEO Vs. PPC In Houston: Which Is Superior? Pt 1

December 14, 2021 By SEO Houston Pros Leave a Comment

A Guide On Choosing Between SEO & PPC

Part 1

For years, people have been debating whether SEO or PPC is better. So, which is the way to go? Pay your way to the top of search engine result pages (SERPs) with a pay-per-click (PPC) campaign or grow your organic (or natural) search engine marketing campaign with search engine optimization (SEO)?

Deciding where to spend your digital marketing funds is challenging for many business owners, and it frequently leaves individuals questioning which method is superior.

Is there a correct or incorrect answer? Is it possible to choose both? To make this decision, you must first grasp the benefits and drawbacks of both SEO and PPC.

SEO – Search Engine Optimization

SEO is sometimes known as “natural” or “organic” lead generation. In general, SEO entails improving your web pages in order to improve their rank in search engine result pages. Organic SEO involves ensuring that search engine spiders can comprehend what is on your web pages and, ideally, rank your site higher than your competition.

Because of industry developments and changes to Google’s algorithm, the definition of SEO is subject to change. Even with modifications, SEO boils down to having a site that effectively describes what a business does and provides useful content to human users and Google search crawlers.

This might include ensuring that the website is in excellent working order by using clean coding and search engine-friendly content that appeals to both human traffic and crawlers. Cultivating inbound links from other websites can influence your “link authority” and help your site rank higher. Social media marketing, blogging, and online videos are the top three successful methods for obtaining quality or authoritative links.

Benefits Of Organic SEO:

Organic SEO is pretty cost-effective – The labor expenses of establishing and managing a pay-per-click campaign are typically the same as, if not more than, the labor costs of SEO. The distinction is that with a PPC campaign, there are ongoing click charges.
Organic SEO is long-lasting – A well-optimized website can maintain a high position in search results even after a PPC campaign has been discontinued.
Search engine positioning achieved through organic SEO is relatively stable, whereas PPC ad positions fluctuate based on your competitor’s bidding strategies. A well-optimized website with great content and strong link authority may maintain its search engine position even if you have to take a month off from SEO optimization.

SEO Disadvantages:

SEO is much slower than PPC. Results don’t happen overnight, and it might take months after optimizing your site to see actual results. On the other hand, PPC can generate leads for your site right away.
SEO is a continuous process. Your site will never be completely “optimized,” but its optimization will improve every time you dedicate more work and time to it. The good news is that your rankings will undoubtedly improve in the future, and you will hopefully realize the benefits of your SEO investment.
SEO takes time, especially if you decide to go with DIY SEO. You have the option of purchasing SEO tools or hiring digital marketers to handle SEO for you, but this will cost you money rather than your time.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Choosing Between SEO & PPC For Your Website In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

SEO Vs PPC: What You Should Choose?

There are 2 basic options available to you for increasing the traffic to your website: search engine optimization (SEO) or pay-per-click advertising.

There are different sources of pay-per-click advertising to get traffic. Some of the popular options include Yahoo search marketing and Google AdWords among others. These advertising programs allow you to put your ads in the section marked for sponsored results on the organic results page of search engines. You pay only when a user clicks on your ad to go to the landing page. The fee you pay for that click depends on the competitiveness of the chosen keyword.

The second option is to get high rankings in the organic search results and get that organic traffic for free. The organic or natural search results are shown next to the sponsored search results. In order to achieve high rankings for your web pages and consequently, get higher traffic, you have to follow the best practices for SEO. Achieving high rankings in the search results may take time but the investment is going to be worth it as it will lead to a huge amount of free and highly targeted traffic.

You must be wondering how to go about choosing between these options. The right answer depends on your unique requirements as well as your budget. PPC is the right choice in case you have the budget to pay for the ads and you need to get traffic fast. However, if your budget isn’t much, it makes much more sense to get traffic through SEO by achieving higher search rankings.

Here’s a list of 3 important parameters you should carefully consider in order to choose between PPC and SEO for your business:

1. Amount Of Website Advertising Budget

The first thing you need to look at is the overall size of your advertising budget. You have the freedom to set your own daily spending limit and you can go as low as you want but it’s recommended to start with a minimum budget of $5-$10 a day. Free SEO methods are a better option in case you can’t afford to spend money on advertising. You should spend some money on PPC advertising even if you can afford to spend only a little.

2. Average Cost Per Click In Your Industry

PPC is a competitive game which means you not only need to set your own advertising budget but you also need to care about the rates being paid by other businesses in your industry.

The amount users have to pay for a single keyword click is known as cost per click and users on PPC platforms are allowed to specify the amount they want to pay for a single click.

3. Organic Competition In Your Niche

You need to figure out the competitiveness of your target keywords in the organic search engine result pages. For this, you need to enter the chosen keywords into the Keyword Research Tool by Google. It will give you an estimate of the competition level, the average cost per click for those keywords as well as the number of advertisers currently bidding on those keywords.

You will find that in highly competitive industries, the organic search results are typically dominated by high authority websites. It is extremely difficult if not impossible to displace these authority websites without investing a lot of time and money. If that is the case, driving traffic through PPC advertising makes much more sense.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Combining PPC & SEO For Better Results & More Traffic In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

Why You Should Use Both PPC & SEO?

SEO and PPC are often seen as different strategies to get traffic by most people. It’s true that there is a lot of difference in these strategies but if you look at the bigger picture, both SEO and PPC have a common thread: search. There are a number of ways in which PPC and SEO complement each other and when these are used together, it can make for a much more successful search strategy.

1. Better Visibility

One of the biggest benefits of combining PPC and SEO is that it provides additional exposure in the organic search results. Many businesses often scale back on PPC after achieving high rankings in the organic search results. However, you should not forget that in most cases, PPC ads occupy the top 2 to 3 search results. It’s better to get as much traffic as possible through paid as well as organic search results. It will also help in establishing you as an authority in your market as you occupy the top spaces in the search engine result pages.

2. Better Keyword Research

When you focus on both PPC and SEO, you will get a lot of useful data for further analysis. It will help you in figuring out the keywords that deliver the highest conversion rate (organic and PPC) and this data can then be used for the optimization of your overall marketing strategy.

3. Better Organic Content Through PPC Ad Copy Performance

In terms of copywriting, words that work for PPC are also good for SEO. By analyzing your PPC ads data, you will get a good grip on the type of content that converts best. It will help you in improving your page content, meta description, and title tags to achieve higher rankings organically. Spending money on PPC ads will give you real-time data to test a variety of page attributes to figure out the best combination for your organic content strategy.

4. E-Commerce & AdWords Integration

Google is constantly innovating and has recently introduced some changes for e-commerce. It is now possible for you to drive traffic to specific product pages right from PPC ads. Your PPC ad will have the product with reviews and when users click on that PPC ad, they will be redirected to the specific product page where they can buy the product. This integration allows you to give a significant boost to your e-commerce efforts.

5. Find PPC Keywords With Site Search Data

When you enable site search, you will get a lot of useful data by analyzing the terms visitors use for finding products. It gives you a great insight into the search habits and needs of your customers. This data can be then be used to boost your PPC advertising campaigns.

6. Reputation Damage Control

When you run a business, you are naturally going to have some people who are not happy with your company. They will say negative things about your business. This is when you need to put in extra efforts to control the damage, and combined PPC and SEO efforts can help with that. Combined SEO and PPC efforts give you more visibility which allows you to guide the conversation in a direction more suited to you.

7. Better Visibility On Social Media Platforms

There have been some dramatic changes in the social media landscape. From a business point of view, the biggest change is the highly targeted advertising opportunities presented by the social media platforms. You can use social sites including LinkedIn, Facebook, and YouTube to serve highly targeted ads to very specific groups of people.

8. Use PPC For Testing Organic SEO Strategy

One of the ways for you to test your organic keyword strategy is through PPC ads. Once you have chosen a set of keywords for your organic SEO strategy, you should use PPC ads to test the conversion rate of those terms. It will give you real-time data on the overall effectiveness of your chosen organic keywords and you can then use this data to fine-tune your overall strategy.

Please feel free to get in touch with the best SEO & PPC agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Why Hiring A PPC Expert Is The Best Option In Houston Pt 2

August 12, 2021 By SEO Houston Pros Leave a Comment

5 Reasons To Hire A Houston PPC Specialist

Part 2

3. An expert can help you write effective advertising copy.

Crafting a PPC advertisement that people will click on is an art form in and of itself. It involves more than just picking the best keywords and bidding the right amount for those words. Your advertisement also needs to be well-written so that it connects with people and convinces them to click on it. Thanks to their previous experience, PPC experts understand what types of ads perform the best and can help you get better results with your marketing campaigns.

Advertising copy that is written by an expert will usually do a better job of grabbing the attention of people who are searching for relevant information. Another benefit of having an expert craft your ads is that you can be sure that they comply with the best practices published by the search engines.

4. Using an expert can give you a boost with the search engines.

Google, Bing, and other large search engines typically assign quality scores to companies or individuals that advertise through their platforms. Your score can fluctuate, depending on many factors. The quality of your keywords is one of the primary components that come into play. This not only includes the keywords in your advertising copy but also on the pages of your site where the ads are pointing. Other factors that affect your score include the history of your account during the time that it has been on the platform and how targeted your advertisements are.

PPC experts understand how quality scores are calculated. They can use this knowledge to help you increase your score. A higher quality score will usually allow you to place lower bids on keywords while still maintaining a top position, which can save you a tremendous amount of money over time.

5. Working with an expert frees you up to deal with other parts of your business.

Most entrepreneurs are used to handling multiple aspects of their business at the same time. If you stretch yourself too thin, however, you won’t be able to focus as much as you need to for your business to grow. Trying to manage a PPC campaign can be time-consuming, taking you away from other important tasks.

When you hire an outside expert to develop and manage your PPC advertising campaign, you can refocus your energy on other tasks like developing new products, managing your employees, or serving your customers. A good PPC provider will keep you in the loop, helping you understand the big picture. At the same time, however, they will deal with all of the smaller details for you so that you don’t get distracted from other tasks.

Hiring The Best PPC Expert

If you decide to hire a PPC marketing firm, it is important to choose the right company. Look for a well-established business that has been working in the field of PPC for many years. Always ask to see evidence of how they have helped their other clients before paying for their services. They should be more than happy to provide you with proof of successful campaigns they have run in the past.

Call or contact SEO Houston Pros today for any help you need with your digital marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Why Hiring A PPC Expert Is The Best Option In Houston Pt 1

August 12, 2021 By SEO Houston Pros Leave a Comment

5 Reasons To Hire A Houston PPC Specialist

Part 1

These days, more and more people are opting to start their own businesses. The Internet has dramatically lowered the cost of getting a business up and running. Practically anyone can set up a website and start selling products or services with very little investment capital. With hard work, dedication, and a good business plan, the odds of succeeding with an online business are exceptionally high.

One common mistake that new entrepreneurs make, however, is thinking that they can manage every part of their company on their own. Certain tasks are best handled by outside professionals. Online marketing falls into that category. Even though many marketing methods seem intuitive, they actually are quite complex. This is especially true with pay-per-click (PPC) advertising.

Running a successful PPC campaign is far from easy. Hiring an experienced professional who knows how to choose the right keyword phrases and how to properly set up the campaign can make a big difference in your results. Here are some of the top reasons why working with a PPC expert is worth the investment.

1. An experienced professional can help you craft a marketing strategy that gets results.

Putting together a successful PPC campaign doesn’t happen by accident. Instead, it takes careful planning and oversight. A professional who has years of experience managing campaigns like these can help you come up with an effective PPC strategy for your business. With their assistance, you can get much better results.

In most cases, they will interview you to learn more about your business and to get a better understanding of what you are trying to accomplish with your products, services, or business offerings. They will then craft a strategy that helps you achieve your objectives. Working with an expert is the best way to avoid wasting money on trial and error. In most cases, you will start to see results much more quickly than you would on your own. The results that you do achieve will also be more significant.

2. Choosing the right keywords is easier with the assistance of an expert.

If your website has been up and running for a while, you may already have a good idea of which keywords are the most effective when it comes to organic traffic. Based on their knowledge and experience, however, a PPC expert can tell you whether or not those keywords are worth including in your PPC marketing campaign. In some cases, they may advise targeting different keywords to get better results through paid advertising.

When making these recommendations, they conduct careful research to see which words and phrases are currently connecting with people in your industry. They also have a good understanding of what the search engines are currently looking for, which can make it easier to choose keywords that are relevant and effective. Instead of guessing which words are best, you can rely on their expertise to steer you toward the keywords and phrases that are the most likely to get results.

Call or contact SEO Houston Pros today for any help you need with your digital marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.