SEO Strategies - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Why SEO Can Help Your Business Grow In Houston Pt 2

April 7, 2022 By SEO Houston Pros Leave a Comment

10 Top Benefits Of SEO For Your Business

Part 2 6. SEO Can Help You To Expand Your Reach

While most marketing campaigns usually focus on defined targeted audiences, SEO can assist you in attracting any person with intent, regardless of whether they have planned to use your services or products. If you are targeting keywords instead of demographics as one might with social advertising or PPC, you will be able to attract a lot more prospects that may have an interest in your business.

7. It Will Help You To Rank Better In The Local Searches

A local search such as “HVAC technician near me” has become more and more common. And close to 80% of the local searches that come from mobile will lead to a conversion. Local SEO strategies will assist you in attracting those searchers that are in most cases ready to pay for your products or services. The initial step to start your local SEO strategies is to create a Google My Business account. Then ask your clients to start leaving reviews. You can optimize your listings by making sure you are using the right phone number, address, and name. Your listing should also be optimized for voice search, which involves writing compelling and rich content in conversational tones that will answer most of the common queries or provide a solution to a searcher’s problem. Other steps also include carefully choosing the local keywords and to create listings in other local business directories.

8. SEO Can Improve Website Usability

SEO is all about making sure your website is search engine-friendly, but you can also use it to improve the experiences customers have when they visit your website. When putting the effort into generating high-quality and useful content, making your site more responsive and faster, enhancing each page, and adding backlinks, you can obtain a fantastic website and the type that is optimized for the different search engines. Factors that can improve usability usually include robust navigation and site structure which are both the factors that are involved in how the search engines rank sites.

9. You Can Achieve Quantifiable Results

With SEO, it becomes possible to track any changes in conversions, website traffic, and rankings. Platforms such as Google Analytics offers comprehensive information, that allows you to wade through to a very granular level. For instance, you can see the buying journey of every website user, including the keywords the person used when searching for your services, the pages they visited, and whether or not they completed a specific action. These insights are valuable when it comes to improving or adjusting your SEO strategy.

10. SEO Improves User Engagement Rates

Optimizes websites bring in a higher quality of traffic. When your site contains useful content matching the intent of the searcher, they will probably spend more of their time browsing your site, which often results in increased ROI and more conversions. Customers that tend to engage longer on websites also usually connect to a brand more, which often leads to long-term revenue and customer advocacy. To enhance user engagement rates, use an online tool to audit your website, followed by optimizing things such as your meta-tags or title. Also, make sure you have provided a mobile-friendly and safe website.

Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Why SEO Can Help Your Business Grow In Houston Pt 1

April 2, 2022 By SEO Houston Pros Leave a Comment

10 Top Benefits Of SEO For Your Business

Part 1

If you are searching for ways to create “long-term brand awareness”, earn a lot more revenue, grow your targeted audiences, then SEO (Search Engine Optimization) is critical. Here are 10 key advantages of SEO that you can achieve for your company, and ways to realize them.

1. It Will Boost Your Credibility

The websites that are ranking high on SERPs (search engine results pages) are usually regarded as trustworthy and high-quality by the different search engines. This is what enhances the credibility of these businesses. Take the time to add content and make improvements to your website. This could mean increasing the speed of the site or researching the keywords that will help your website to rank higher.

2. It Does Not Have To Cost Anything

Apart from the time, you will be spending if you are handling it yourself, SEO doesn’t cost anything when compared to other types of marketing strategies like pay-per-click. Search engines are crawling your site 24/7, promoting any useful content, and assisting you by organically finding new customers. To make sure you are achieving the most from your SEO efforts, take the time to review content on sites that rank higher in the same niche as yours, and focus on creating content that is even better. Then share this content on all the social platforms you are on.

3. SEO Supports Content Marketing

SEO and original content work side by side, by creating content that is helpful for visitors. This includes videos, images, and text to help your website to rank better. But SEO also supports content marketing. Your content should be optimized for any of the keywords you would like the site to rank for, and since the search engines are always looking for freshness, your content must be updated regularly.

4. SEO Maximizes PPC Campaigns

PPC (Paid Marketing Strategies) and unpaid (SEO) work really well together. PPC will help your website to appear closer to the top of the paid search results, while SEO will do the same organically. When both these results appear higher on a search engine results page, this will boost the credibility of your brand and show that you are not just throwing cash at advertising to make sure you reach the top. SEO can be used to maximize any PPC campaign. For example, high-ranking pages can take it a step further when using it as a part of PPC advertising. This is especially the case when the keywords have low cost-per-click.

5. It Provides You With A Competitive Advantage

Your competition will more than likely also invest in SEO, meaning you should also be doing the same. The businesses that are heavily invested in SEO often outrank competitors in the search engine results and they also gain a higher percentage of market shares.

The results that appear on the 1st page of a Google search get more than 90% of traffic, you need to find a way to get up there, especially if you already have competitors on the first page. You need to first identify any competitors, analyze their weaknesses and strengths, and then manage and create your own online reputation. Your site must load fast, be mobile-friendly, feature high-quality content, and aim to provide a quality user experience.

Call or contact SEO Houston Pros today for professional SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

A Guide For Choosing Your Next Houston SEO Firm

March 21, 2022 By SEO Houston Pros Leave a Comment

5 Tips For Choosing The Best SEO Company In Houston

Choosing the right SEO firm has major consequences for both your company and bank account in the long run. If you want to rank your website on the first page of Google and get more targeted leads and sales, you should opt for an experienced search engine optimization specialist. With the right SEO firm, businesses in any industry could increase sales by decreasing their advertising budget without forgetting the user experience metrics. This article provides 5 important for every entrepreneur to consider when looking for their next SEO firm.

1. SEO is not magic! Avoid any SEO specialist who talks about it abstractly!

SEO is the process of optimizing a website to drive organic traffic to it. It is difficult and misunderstood by many webmasters. If an SEO firm mentions that they have insight into Google’s algorithms or plays up the mystique surrounding SEO. they are lying. In fact, good SEO requires a deep understanding of how search engines work. Such a firm should constantly modify its approach to SEO since Google’s algorithm changes almost weekly.

2. Be specific about your goals! Find a firm that can meet your goals!

Never choose an SEO firm with a vague goal of increasing your organic traffic. In fact, there are different kinds of organic traffic, which means increased organic traffic doesn’t automatically translate into increased sales and profits. You should first decide what you are planning to accomplish with SEO before choosing the right SEO firm for the job.

3. Don’t just go by a Google search for “best SEO” lists! Instead, go by word of mouth!

You should never choose an SEO firm solely based on how well they rank on Google. That is because the best SEO experts might be working on their clients’ websites or maybe too busy wasting time to rank their own websites. In fact, the best SEO firms may have a lot of long-term clients who are referring members from their professional circles to the company. Only an SEO company that requires new clients will take the time to rank high for a search term like “best SEO company in Houston.”

4. Find an SEO agency with metrics that work for you!

Once you know about your goals and narrow down the options to a few good companies, you should opt for the firm with metrics that work for your business. You and the company you choose should have a clear method of measuring your progress along the way. For example, you should have an idea about the end goal of ranking for specific keywords.

5. Choose an SEO agency that communicates well!

Even though you need access to the SEO tools the company uses to measure your KPIs, you may not have enough time to spend analyzing all that data. Hence, you should find an SEO firm that communicates well and fosters trust.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

Businesses That Need Local SEO In Houston Pt 2

March 7, 2022 By SEO Houston Pros Leave a Comment

Top 6 Businesses That Get High ROI From Local SEO

Part 2

(Continuation)Customer reviews can help drive up a bar or restaurant’s popularity online or offline. Such comments or opinions are shared openly, with many displayed prominently in the listings. Studies show that 60% of respondents visit restaurants and bars based on the online reviews they read.

4. Plumbers

Plumbing emergencies need immediate response to mitigate further damage. The first place you will look is online, running a google search to find a local plumber. It is a matter that majors on not only who will help but also how soon they can resolve the problem. Thus, local SEO becomes a crucial element for those in this profession to consider when finding customers and growing their business.

Local SEO will help increase their online visibility, especially when they are in a profession that thrives dependent on its local market. The optimization can include supporting informative content about the products and services available, including tips and advice on DIY maintenance, which will be content that helps boost rankings.

Plumbing services are in high demand, with most people looking for reputable, skilled, and dependable service providers. However, that demand is yet to translate into more positive online reviews that shine the spotlight on this industry, but the tides will soon change for the better.

5. Pet Services

Pet owners are very particular about vet services, which are primarily specialized and have local demand. People searching for pet services will use search terms like pet setting and training, pet supplies, pet grooming, pet walking, veterinary clinics, and pet supplies, among others.

It is an industry with potentially unlimited valuable content. Moreover, the reviews have a significant impact on potential customers’ decisions. Since pet owners want the best for their animals, the service providers must go the extra mile to ensure they provide top-notch content that helps to elicit positive reviews to help with better search rankings.

6. Real Estate

Those in the real estate industry have a high appreciation for local SEO. Many real estate agents that seek success create pages targeting a specific market or target audience. The content in those pages has keywords associated with long-tail keyword searches about buying a home.

It is best to get as granular as possible when creating and publishing the content on the pages. In short, do your best to simplify the information, breaking it down to the names of the smallest or new neighborhood. But you will get the desired results depending on the value in the information you share on your website or blog.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

Businesses That Need Local SEO In Houston Pt 1

March 2, 2022 By SEO Houston Pros Leave a Comment

Top 6 Businesses That Get High ROI From Local SEO

Part 1

SEO is integral to any business gaining visibility on the internet. SEO (Search Engine Optimization) previously was straightforward to implement even with the required guidelines to follow. However, it has become brutally competitive and unbelievably pricey, posing significant challenges that have seen small businesses turn to local SEO for better online exposure and customer outreach.

But what are the elements that make local SEO a grand approach?

Search engine optimization entails different elements. Google My Business can be an excellent starting point, where you create a free business listing on Google. Populate your profile with information about yourself or the brand to make it an enticing listing. Also, use several keywords relevant to the business in the description. Moreover, customer reviews can influence local search results; thus, do not downplay them. You also must include a link to your fresh, informative, and well-optimized website.

While any company can invest in local SEO to reach and connect with a local target market, some businesses are bound to benefit more from local search optimization than others. Below are six of the prominent ones we would like to discuss.

1. Medical Services

Businesses in the healthcare industry, such as emergency care clinics, dental practices, and private doctor offices, are perfect candidates for local SEO. They need a phenomenal website and other essentials to boost their online rankings.

The medical services providers can publish high-value, informative materials on their online platforms (websites and blogs). Google tends to prioritize such relevant content. The information they share must give insights into how-to manuals, healthcare tips, and other value-adding tips and advice to the target audience, which ultimately helps improve search rankings.

2. Law Offices

People need legal counsel on different matters, and they often look for the closest, dependable law experts to hire. It means the law office must prioritize appearing in the top search results in local searches to get customers. Achieving this includes creating and optimizing a Google My Business page and linking a properly structured website with relevant keywords.

Online reviews can make or break your optimization efforts. The stigma surrounding lawyers coupled with third-party validation is a factor that informs a potential client’s decision to hire. Therefore, attorneys must invest more toward generating positive client reviews on Google, Yelp, and other popular platforms.

3. Bars & Restaurants

The hospitality sector is perhaps the industry that sees the most turnover. The United States had more than one million new bars and restaurants opening within the last few years, and each is eyeing to be the staple in its community. Such an ambitious objective requires consistent traffic of satisfied regulars who return every other day. These establishments should consider local SEO to bag such customers since they operate locally. That means they tend to focus on a particular market (geographically targeted). And because of that, search optimizations are done accordingly. If a person types “restaurant” into a mobile search, it often has an additional “near me” suggested phrase.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

Ways SEO Houston Grows Your Business Pt 2

February 23, 2022 By SEO Houston Pros Leave a Comment

10 Reasons To Use SEO For Your Business In Houston

Part 2 6. It Covers Entire Target Audience

It is a misconception that SEO is only meant for organizations targeting a single user type. If your company is targeting a variety of audiences with the same service, it is going to be equally effective for you.

Take the example of a pool installation company targeting both commercial customers as well as homeowners. Search engine optimization allows such companies to reach both these audiences through intent-driven keyword research. It is recommended to create separate pages for each audience with one targeting clients searching for commercial services and the other page for those searching for residential services.

7. Optimized User Experience

As mentioned above, Google uses dozens of ranking factors and one of the critical ranking factors is user experience. Google algorithms are able to distinguish between a favorable or an unfavorable user experience and this is why a website’s success depends on building a positive user experience.

Users on Google are in the habit of getting answers to their queries within seconds. If a visitor from Google has a poor user experience when they click on a website such as pop-ups or mobile incompatibility, it is likely that they won’t stay on that page for long. A website’s high bounce rate signals that users do not find this webpage valuable and Google might downgrade the ranking of that webpage.

8. Complements PPC

SEO and pay-per-click advertising complement each other. If a website ranks on the first page of organic results and is also at the top of paid search results, it will get much more traffic and will also enhance brand credibility. Also, data from organic search rankings can be used for better optimizing the PPC strategy.

9. It Works in the Long-Term

While search engine optimization has the potential to deliver good results during the first year things are only going to get better from there. Think of it like compound interest which keeps generating better returns over a period of time. It won’t be wrong to say that SEO results and ROI directly relate to the effort, budget, and time spent on it.

Stay away from companies promising instant results. It takes time to execute a well-thought-out optimization strategy including on-page optimization and content creation. In order to get the best results from SEO as part of your overall digital marketing strategy, think of it as an investment in your business that generates an excellent long-term return.

10. Enhanced Search Visibility

There is no denying that today’s world is digital. Organizations focused on building a wide brand presence need to focus on the web. However, your brand needs to be on the first page of search results in order to be visible and get clicks. This is why search engine optimization is crucial for building and enhancing brand identity.

A high-quality optimization strategy for a website will deliver high-quality results in the long term. Our team of professionals is dedicated to delivering an excellent return on your investment. We believe in complete transparency and will keep you updated throughout the SEO process.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Ways SEO Houston Grows Your Business Pt 1

February 18, 2022 By SEO Houston Pros Leave a Comment

10 Reasons To Use SEO For Your Business In Houston

Part 1

Are you a business owner looking to increase the visibility of your business? Are you aware of the benefits of search engine optimization? In today’s increasingly digitized economy, business owners need to draw a comprehensive digital marketing strategy to enhance their brand value and to get their business in front of the target audience. In this article, we will discuss 10 major benefits of investment in search engine optimization for businesses looking to grow their visibility and provide huge value to the target audience.

1. Highly Targeted Traffic

One of the major benefits of SEO is increased organic visibility that results in better-targeted traffic. Search engine optimization is focused on attracting hyper-targeted traffic. An effective optimization strategy has the potential to get the relevant audience to your web pages by ranking high for targeted search queries. Since you get users who are already searching for what you are offering, higher organic rankings provide better quality traffic to the website without the need to further persuade or entice the users.

2. Excellent Return On Investment

As is the case with every other marketing channel, ROI is what often drives marketing decisions. It is true that SEO takes time to deliver results but eventually, it has the potential to provide an impressive return on investment. Leads derived from organic search rankings tend to have a closing rate of 14.6% which is almost 12% higher than the closing rate derived from traditional marketing.

However, your website needs to rank at the top of search results in order to generate those leads. The top listing on organic results on Google gets 1/3 of all the search traffic. In short, higher organic visibility on search engine results pages is directly correlated with higher targeted traffic and increase in revenue making it one of the best in terms of ROI among various marketing channels.

3. Enhanced Credibility & Trust

The top results on Google are seen as more credible by users. Hundreds of signals, on-page as well as off-page, are used by Google for ranking websites. Some of these signals include website speed, mobile usability as well as the content. A significant chunk of users generally does not value these signals but they expect to get valuable and relevant results from Google.

There is implicit trust in Google’s algorithm and three-fourths of the users stick to results on page one. Building trust depends on authority in the search engine results pages combined with the quality of services or products you’re selling.

4. It Works 24 x 7

SEO efforts keep working 24 x 7. Once you have invested in high-quality content, it is always going to be there. It is not like paid advertising where you are not going to get any traffic once your budget runs out. SEO helps you achieve high organic rankings which means your website keeps getting traffic 24 x 7.

Also, it is one of the most unique marketing channels as you get targeted traffic from users who are already trying to find the product or service you are selling. It’s not like having your brand mentioned on a billboard.

5. It Works For The Whole Marketing Funnel

SEO-driven content marketing focuses on all kinds of content types that market different stages of the marketing funnel. It’s true that content focused on the middle of the funnel or top of the funnel won’t lead to direct conversions but it helps in building brand awareness and loyalty which eventually leads to conversions.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Can Houston SEO Grow Your Business? Pt 2

February 7, 2022 By SEO Houston Pros Leave a Comment

8 Benefits Of Hiring SEO Expert In Houston

Part 2 3. Promotes Positive User-Experience

Your SEO campaign shouldn’t only be focused on raising your Internet presence through phrases or keywords, but also by designing a quality website that facilitates positive user experiences for web users who visit your site.

Your site needs to be simple to navigate and not intricate. When you do this, your website becomes easily accessible to search engines as it searches for quality in its site suggestions. If your web pages are loading slowly, has a complicated interface that is hard to navigate, search engines won’t pick it up.

4. Assists In Building Up Engagement & Conversion Rates

When your site is ranking at the very top of search engines, chances are that you’ll get the most traffic. More web users will click on your link. When these users visit your webpage, you can additionally build your engagement resulting in higher conversion rates.

You can use a chatbox or contact landing page whereby your potential clients can leave a message, from where you can begin a conversation. Include a link button to your social media on your webpage to give leeway to visitors who want to interact with your further. By doing this, you begin to foster a bond with your prospective customers that can be transformed into quality sales.

5. Increase Lead Generation

These days, almost everybody is online and around 5.6 billion individuals utilize Google search to locate the service and products they want. When a person makes a search, chances are that they are looking to make a purchase. If you have optimized your site with the right phrases and keywords, you will be visible on the searches which means you are in a much better position to kindle their interest.

6. Make Your Brand Valuable

When web users begin trusting your brand, your reliability intensifies, which raises the value of your brand. For your business to succeed, this is an integral aspect. SEO enables you to increase your brand value and as your value grows, you get more opportunities to lure more leads.

7. Produces Long-lasting Results

Most businesses don’t succeed in their SEO endeavor because they are not patient enough. When results aren’t immediate, they abandon their efforts and proceed to use another campaign.

You should not that SEO isn’t an overnight thing and will take time. Unlike other advertising strategies where results are Immediate, SEO is a steady and relatively long process. Once it has hit its stride, your online visibility and presence can last for months if not years.

8. Cost-Effective

Promotional campaigns are expensive. With SEO optimization, you can build your brand with cost-effective techniques. The long-lasting results you expect will inevitably save you cash. Hen people search, they will find your brand when they need it the most. This subsequently increases the likelihood of conversions, which gives you a feasible ROI.

Can Houston SEO Grow Your Business? Pt 1

February 2, 2022 By SEO Houston Pros Leave a Comment

8 Benefits Of Hiring SEO Expert In Houston

Part 1

Building up a business needs a tremendous amount of effort put in which is never an easy undertaking, particularly with regard to scaling up. It entails supervising how your organization functions, handling your financials and company and promoting your products, services, or brand that will transform leads into sales.

Given how technology is incorporated into nearly everything now, these undertakings have become effortless. Apart from advertising your brand with conventional leaflets, billboards, posters, radio ad placements, and TV, digital marketing provides a whole range of opportunities you can capitalize on.

Online marketing is integral in assisting your enterprise to thrive. Among the most fundamental things to do in your Internet marketing campaign is to design a compelling site. In conjunction with other online campaigns such as social media marketing or email marketing, having a site is an essential basis for your Internet presence.

However, just owning a website isn’t sufficient. You can’t wait for web users to accidentally come across your site whereas there’s an expansive ocean of opportunity called the Internet. You have to get your site on people’s faces. And that’s where SEO begins to be used.

Definition Of SEO

SEO or Search Engine Optimization is a system that enables your site to be located in search engines. It has the potential of organically growing your Internet presence and assisting your site rank high in SERPs.

SEO can assist your site to stand out from the competitive pool of competitors by using phrases and keywords related to your product, services, or brand. It is considered to be an essential tool that ensures your organization is more visible online. Although this method isn’t full-proof per se, it’s among the most effective marketing strategy to make use of in modern times.

1. Drives Traffic To Your Site

Establishing a business in this modern age is no stroll in the park and among the first undertakings in your marketing or promotional campaign is growing your awareness and image. Considering how billions of individuals can now be located on the Internet, having a site is an integral step when it comes to developing your business’ profile.

SEO can assist you to reach this objective and assist in pushing traffic to your website. It assists your site to stick out and makes it simpler for web users to locate you. By using SEO, you can be certain that the awareness level of your website will grow and steer click-throughs to your site.

2. Leads To Trust

SEO also assists in bolstering the authority of your brand. When your site ranks high in SERPs and can easily be seen online, it will automatically raise the credibility of the brand. This ought to be among your objectives when using SEO to facilitate your campaign strategies.

But you should note that this won’t happen overnight. This will need a lot of effort and time from you. You will need to build a positive user experience if you want your reputation to solidify as time lapses.

Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Why Houston SEO Can Improve Your Website’s Visibility Pt 2

January 19, 2022 By SEO Houston Pros Leave a Comment

4 Phases Of SEO For Local Business In Houston

Part 2

(Continuation)Here are a few calls to actions phrases that we usually use:

Schedule an appointment
Call Now
Fill out the contact form
Set up a free consult

We share a checklist with the clients to keep them updated about the progress of their websites.

Phase 3 – Off-Site Optimization, Citation Submission & Clean up

Phase 3 starts after we optimize a client’s website and the business’s social web pages. Next, we focus on off-site activities that leave a long-lasting impression on search engines. We ensure that the client’s business information, such as name, phone number, and address remains constant throughout the pertinent business directory sites and the web’s four main aggregators. Our team will thoroughly check major directors and aggregators for incorrect, missing, or duplicate citations and correct them wherever necessary.

This part is crucial as it lets the audience know the details of how to contact the business owner or its representatives.

Once we end phase 3, it gives us a platform to start working on building links so that we can prove that your website is trustworthy.

Content Strategy

Isn’t it irritating when someone reminds you of your basic duties at work every single day? You know what to do, yet someone still goes through the list when you come to work. This may be irritating but it’s for your own good. Some business owners need these reminders. It involves creating relevant posts about the services and products offered by the business. Posting a 500+ word blog on the website may suffice. However, it’s important to post such blogs from time to time so that the search engines can re-crawl back to your website and target the keywords. They would accordingly show the posts whenever your audience searches with related terms.

Phase 4 – Ongoing & Advanced SEO: Link Building, Tracking, Updates

It is essential to build a solid foundation for a website so that it can create an authoritative position in search engines. We ensure that the keywords in your website are strategically placed and your business listings are consistent throughout the internet. These alone should improve your website’s ranking in search engines.

We maintain the momentum of this buildup by posting and promoting blogs and new posts on your website. Additionally, we monitor how the strategies work and fine-tune them every month.

Our SEO team believes that links from other websites are crucial for link-building as they increase your site’s overall outreach. We will spend time identifying the sites with high authority and how to include their links into your website without looking out of place. Sure, SEO is a time-consuming job, but it can provide the platform that can increase traffic to your website. Once you start posting new content, you can also increase the number of high-authority links on your website. This may tweak your site’s rank on Google, and you should see it rank among the top 3 names in the search list.

Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!