Seo Companies In Houston Tx - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Will Roofing SEO Still Be Necessary 5 Years From Now In Houston?

August 12, 2021 By SEO Houston Pros Leave a Comment

Helpful Ideas On The Future Of Roofing SEO

SEO In The Future

Lately, there’s been a lot of debate about whether or not roofing SEO is going to meet its demise in the coming years. People in the industry wonder if SEO is already dead. If it’s not yet, is it going to? A number of experts have already proclaimed SEO to be dead already. Social media usage is rising dramatically, meaning that search engine use is starting to decline. Lately, the new dominant force for website traffic is apps, particularly messaging apps. Still, while search engine use has declined, it’s very unlikely that search engines are going to disappear in the next half-decade. So, while SEO is going to be around for at least five more years, it’s very likely that some huge changes are in store.

Search Engines & Social Media Intertwined

As mentioned already, social media use has grown, especially in the past 8 years. SEO isn’t going to go away in the coming half-decade, since search engines and social media are probably going to become more intertwined. Facebook has already started doing this, as they average more than 1.5 billion different searches, and that’s just every single day! Twitter has followed suit, as they now have a strong partnership with Google. Additionally, social media typically sends its users to different websites in order to look at content. Even this is probably going to change. Future social media is likely to let users view full website content and do searches right from their social media platform. SEO isn’t going to be wiped out, but adaptation will be necessary.

Search Engines Are Going To Get Competitive

Even now, search engines are competitive. Typically, only the very best of them get more attention than others. Still, competition is going to get ever more commonplace with the coming changes in the world of SEO. Only the very best of search engines will enjoy repeat users, and repeat users are crucial to the success of a search engine. Several things are currently crucial to success in SEO, and they include fast-loading pages, easy navigation, and is appealing to search engines. If any search engine itself doesn’t have such qualities, then users are going elsewhere. Several factors that indicate SEO success or lack thereof include high-caliber bounce rates, appropriate click-through rates, and effective on-page times. Also, if any search engine wants to remain at all popular, then they’re going to need to adapt to the coming changes enough to keep up.

In Conclusion

As already shown, SEO is evolving as a field, and it’s going to do so for quite some time. However, prevalent and coming changes must be adapted to. One critical aspect of how search engines evolve will be how social media is used by them. Social media will play a substantial role in how searches are done, if not a dominant role. The future of SEO and how its users are not yet known, but huge changes are coming. It’s impossible to know what will be going on in five years, but it’s hard to think that SEO is going to be completely gone. Rather, it’s more likely to think that SEO is just going to look a lot different than as compared to right now.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

What To Consider When Hiring An SEO Expert In Houston Pt 2

August 12, 2021 By SEO Houston Pros Leave a Comment

10 Things To Look For In A Houston SEO Specialist

Part 2

4. Marketing Savvy

After the technical issues of the website have been sorted out, SEO is very similar to traditional marketing. All content has to outline the benefit to the user while leading them down the conversion funnel. This has to be done in a way that appeals to people on the receiving end of the search engine results. Your content has to market your services to people who want to know more.

5. Rounded Knowledge & Perspective

For many years, people were hyper-focused on the SEO arena and other subjects were ignored. If the subject was not related to increasing page rankings, it was moved to the side. This was the wrong strategy to use and modern SEO experts need to understand marketing on all levels as well as the way humans behave. Specific cultures should also be understood based on who is being targeted, the social media landscape and web analytics are also important. The expert should have an understanding of viral marketing, content, business models, web design, web development, and products.

6. Understanding The Big Picture

Should SEO focus on the search engine rankings or conversions on your website? Ideally, your SEO strategy needs to focus on the goal you have for your business. This will usually be increasing the conversions for your business and not the rank on the search results.

7. Fitting In With Your Company Culture

SEO experts interact with a lot of areas of your business from sales to IT to marketing to customer service. They should be able to work well with the different members of your team and get the information they need without issues. Integrity, personality, and communication from the expert need to match your organization to ensure everything moves smoothly.

8. Great Communication Skills

Your SEO expert will need to communicate in a way that everyone can understand. There is no way for an expert to do everything that is needed by themselves. To ensure that the strategy used is effective, they need to be able to communicate their needs to everyone they contact. They have to be able to talk to the IT and the C-level team effectively and get their point across.

9. A Passion For Execution

True SEO experts love doing things efficiently and they will make the ideal consultant for your business. They will find a way to work around any problems and challenges they face. Of course, your business will need to help their progress and not cause more problems. Working together is the only way their work will positively impact your business.

10. Curiosity

While the expert needs to be knowledgeable, they also need to be curious. An expert who can recite the IP addresses of Google crawlers is good, but someone who loves investigating how the crawlers work is better. Having a lot of knowledge is good, but without curiosity, they will not grow in their work.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

What To Consider When Hiring An SEO Expert In Houston Pt 1

August 12, 2021 By SEO Houston Pros Leave a Comment

10 Things To Look For In A Houston SEO Specialist

Part 1

Your website may look great and have everything it needs to wow customers. However, if it is not consistently attracting targeted users and converting them into paying customers, it is not doing its job. This can have a serious impact on the revenue of your business.

In these cases, you may want to hire a search engine optimization expert as an employee, an outsourced company, or a consultant. Experienced and qualified SEO experts can review your website, the will also about your business goals and target visitors, then identify a strategy to help your website improve. Some of the strategies SEO experts recommend might be simple such as rewriting your HTML title tag or fixing your structural issues. This can prevent search engine bots from crawling and indexing your content which makes ranking impossible.

While an SEO expert can help your business, you need to be careful when hiring one. There are many qualities that you should consider when looking to hire an expert.

1. Their SEO Experience

Anyone can set up an SEO agency and say they are an expert. This does not mean they know what they are going through. There are a lot of little things that make up the larger picture of SEO and it takes years to understand them all. It also takes years to understand what works and what hurts SEO.

The SEO tactics used for each website will differ. An experienced SEO expert will understand this, but be able to look at a website and determine what needs to be done to get more search engine traffic. Someone new to SEO may try the same things with every site they come across which will lead to very limited effects if there are any.

2. Understand All Levels Of SEO

There are three levels to SEO with the first being technical which is the structure of the website and how easy it is for crawlers to access and index your website. The second is on-page optimization that looks at the elements of your website such as HTML tags and keywords that drive traffic to your pages. The last is off-page SEO that looks are everything happening off your website including link building.

You do not want SEO strategies that are one-dimensional. The expert you hire should approach all levels of SEO to ensure success.

If there is content on your website that the search engines cannot access or that is buried too deeply on your site, changing something somewhere else on the site will not help. SEO experts need to understand the technical limitations and issues search engine bots can have. They also need to be able to detail this in a way your website developer understands to minimize any potential problems.

3. Proven Track Record Of Success

In SEO, it is very easy to talk a good game. There are a lot of articles and blog posts about the different tactics to use and what to do. It is very different to have clients who are happy with your work. When you look to hire an SEO expert, you need to check their references. The last three most current references are the most important and you need to find out how the expert helped them.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Significance Of A Houston Online Marketing Pt 2

July 29, 2021 By SEO Houston Pros Leave a Comment

Online Marketing Strategies In Houston

By taking a step back to see the prevalence of online marketing in our own daily lives, we can appreciate its importance. It may come as a surprise to realize the number of times marketing campaigns are being run on your feed every day. Take into account some common practices that you’ve noticed been applied, whether or not you were aware at the time.

Search Engine Optimization

When was the last time you used your favorite search engine to look for something? Were you looking for a particular business, a product or service, or even information? Regardless, SEO or search engine optimization is what you need to thank in case you found what you were looking for. Search engines such as Google are able to give you the most relevant results through this online marketing practice. In the past, you may even have ended up making a purchase!

Social Media Marketing

You probably follow brands that you love on social media. And even if you don’t, you may have engaged with such accounts for a while after stumbling upon them. Whether or not you interact with these brands regularly, you still get exposed to their marketing efforts. You must recall seeing a post or an ad about a popular product or an upcoming sale. In other words, you can interact with the products or services of your favorite brand through social media marketing.

Content Marketing

There would be nothing on the internet if there wasn’t content. However, that’s not the case today. Billions of pieces have filled this space. They exist in various forms including written content. These pieces are part of the content marketing strategy of someone on the net even when the content’s totally informational. You may think that you are simply being offered useful content. However, marketing to the businesses producing this content is also done.

You must be starting to comprehend the dynamics involved in online marketing…and how well it works on all of us.

You No Longer Need To Shy Away From Online Marketing

You won’t achieve anything positive by avoiding using digital marketing strategies for your business. Why not give it a shot and see its advantages? You wouldn’t be stretching too much since you may already be unknowingly using various digital marketing methods. For instance, this would be the case for your business if you set up a website. You need to take advantage of strategies that you may already be using. By doing this, your small business may enjoy better results.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

The Significance Of A Houston Online Marketing Pt 1

July 29, 2021 By SEO Houston Pros Leave a Comment

The Benefits That You Can Get From Online Marketing In Houston

What are the advantages of running a comprehensive online marketing strategy?

1. More Clients

There are few chances that a customer can learn of your business if you have no online presence. This can include having a website, social media platforms, review sites, or search engines. Simply put, online platforms are now inseparable when it comes to building a client base. This applies to all businesses.

You can be guaranteed that online marketing will be great for your business. You can drive more traffic to your business.

2. Better Online Visibility

Your business can be easily found when you employ online marketing tactics. These include search engine optimization (SEO). The services or products of your business can be seen by customers online. People tend to drift towards the options that appear first on their search results page. People will more likely check out your products or services as you gain visibility online. They can interact with you and make purchases.

3. Better Local Presence

Google uses the IP addresses of its users to provide local search results for services or products. This happens when consumers search for keywords online. Through proper online marketing tactics, you can place your business in a better place for Google to expose it to people in your locality. Remember, they are more likely to become your customers as compared to people living thousands of miles away. The completion of your Google My Business profile is the easiest way to improve your local presence.

4. Increased Authority

The way your customers perceive your business is important. Online marketing isn’t all about bettering your visibility. You can define the perception that you want your business to have through your online marketing tactics. For instance, the credibility of your business is significantly boosted when your business has high rankings on search engine results pages. You’ll find yourself ranking alongside other respected industry authorities. In other words, better rankings are a step closer to becoming a go-to provider and industry or local authority.

5. Better Quality Of Traffic To Your Website

Targeting is involved in marketing practices such as paid advertising, local media marketing, and local SEO. This refers to going for a more precise group of people who are more likely to have an interest in the products or services that you offer.

High-quality traffic can be drawn to your business if you use such targeted efforts on your website. You’ll likely generate more sales and engagements when you employ these tactics. Broader efforts that aren’t tailored don’t speak to any particular audience.

6. In-Person Visitors

You’ll notice more visits to your physical store when you start speaking to your audience directly. You need to focus on the people who are more likely to become your customers. An increase in in-store visits ultimately translates to sales.

7. Lasting Relationships

Your small business is generally kept afloat by the sales generated from marketing. However, that’s not all there is to online marketing. A long-term impact can be created through online marketing. Relationships can be built here.

You can get lots of return customers by building relationships with your customers. Loyalty to your brand is built through this. Your business will also get referrals from your loyal clients. This translates to more sales and loyal clients. There are lots of benefits that businesses are now realizing they can reap from this never-ending cycle.

In reality, you may fit the description. You probably are a client of several businesses. Online marketing tactics have been used on you without you even noticing!

How To Elevate Your Traffic Using Houston SEO? Pt 2

July 29, 2021 By SEO Houston Pros Leave a Comment

6 SEO Tips That All Businesses Need To Use In Houston

Part 2

(Continuation)When you write content, it should appeal to your users. The search engine algorithms are penalizing websites with keyword stuffing content. This is an old SEO tactic that focuses on writing for crawlers and not human users.

The content you create does not have to be textual. Videos are also a good option for better engagement. Graphics are also important content for your website. The type of content you create will depend on your website and the traffic you get. It is best to test out different styles and monitor the traffic you get.

Focus On Internal & External Links

Building an internal and external link network is something you have to keep working at. Whether you have a less than perfect website already live or you are starting a brand new website, this is one of the most important structural SEO tips to implement.

Internal links will help boost the structure of your website and you can create this network by linking every new piece of content. If you do not do this, you will have orphaned content that is disconnected from the rest of your website. When you have orphaned content, search engine crawlers and visitors will have a hard time finding it.

Linking your content also has a broader benefit that you need to know about. Doing this helps the crawlers find and understand the content while ranking your website. Logical links will also help visitors navigate your website and stay on for longer.

When it comes to your external links, it is important to note that they do have an impact on the website evaluation. In the past, the quantity was more important, but now you need to focus on the quality of the backlinks. It is better to create good content that makes people want to link to your website. Quality backlinks also help you build relationships with other companies to help you grow.

Delete Anything That Slows Your Site

Site speed has to be improved if you want to get more traffic from organic search. Google does use page speed to help rank websites and research has found that a half-second delay will result in a 20% drop in traffic. To improve your page speed, you need to cut the elements that slow the website. To improve speed, you need to:

Compress images on the website
Using browser caching
Delete Javascript
Get rid of unnecessary elements in your code

Look At Mobile First

In 2018, Google rolled out a mobile-first indexing system. This was not a problem for many people because web design has been looking at mobile traffic for years. However, you do need to look at all aspects of your website with a mobile-first mindset. This includes the web design which should be mobile-first and not only responsive.

Optimizing your website can be a huge undertaking, but it is something you do not have to do all at once. It is best to start implementing key SEO tips and strategies one at a time. This gives you more control over how each is working.

Regardless of what you do to optimize your website, you need to have a strategy and be methodical. Monitoring what happens is vital and will help you replicate it in the future.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

How To Elevate Your Traffic Using Houston SEO? Pt 1

July 29, 2021 By SEO Houston Pros Leave a Comment

6 SEO Tips That All Businesses Need To Use In Houston

Part 1

SEO is the most effective way to drive traffic to your website without having to pay for it. Small businesses with small budgets find this a huge benefit when fighting their more established competition. SEO affects the way you structure your website to get traffic from organic search.

When compared to paid traffic from adverts, organic search traffic will come from high rankings in the search engines. You also get this traffic through the creation of quality content. SEO is a vital part of your business because 32% of people will click on the first result on Google.

The problem that many website owners have is optimizing your website all at once. Small business owners have a lot to do and generally do not have the time for this. Fortunately, there are 6 tips you can use to transform your traffic through SEO.

Monitor Your Changes

Regardless of the SEO tips you implement, you need to monitor the changes. If you are not hiring a professional to do this, you need to take a few additional steps.

The first is to determine the metric you are going to use. You could look at newsletter sign-ups, keyword rankings, purchases, or the number of people returning to your website. Once you have the metric, you will need to use at least one SEO tool to help you rank higher in the search results. Other tools need to be used to track the metrics.

Instead of trying to implement all SEO changes at the same time, you should do this one at a time. If you implement everything at the same time, you will have a hard time figuring out what is working and what is not.

Have A Clear Site Structure

You can implement all the SEO tips you find, but if you do not have a structure to your website they will not help. Good site structure makes it easier for the search engine crawlers and your human users to navigate. Small businesses that have new websites must create a hierarchy on including:

Pages
Categories
Subcategories
Internal links
Headings

Both humans and crawlers love this hierarchy which helps you achieve two primary SEO objectives. The first objective is that crawlers can quickly understand and index your content before ranking it. The second objective relates to humans being able to navigate your website easier which improves the user experience.

If you have an unclear structure, crawlers will miss some of your content leaving it out of the search engine rankings. The poor structure will also leave human visitors confused as they cannot navigate to the content they want. This will reduce the amount of time they spend on the site, lower your conversion rates and drive less traffic as Google penalizes websites based on this.

Prioritize Content Creation

One of the top trends for SEO in the coming year is to create quality content regardless of the size of your business. When doing this, you need to keep some things in mind.

The first is the Google algorithm which is looking at quality more than ever before. This means that you need to create content that connects with your keywords, metadata, and headlines. The content should also be long-form instead of short-form.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

Is It Necessary To Hire A Houston SEO Company? Pt 2

July 19, 2021 By SEO Houston Pros Leave a Comment

Helpful Thoughts On Hiring An SEO Experts In Houston

Part 2

SHOULD I PUT IN A LOT OF EFFORT?

The only way you can succeed in improving your website’s SEO is by learning, and by using as much effort as required.

Several practices and rules have been put in place by Google to guide you when working on search engine optimization. Moreover, it is also necessary that you learn about other elements such as manual actions, updates, links, relevance, authority, search console, penalties, Google Analytics, page speed, business profiles, meta tags, technical website advanced change, as well as the URL structure.

If done correctly, search engine optimization will automatically increase the value of your brand by a high percentage. But, it can also cause your website’s ranking to fall if done incorrectly.

There are also other technical aspects of SEO. Are you okay with making a few changes to your domain? Can you create links without getting penalized? Are you willing to optimize and set up your website, and do you have what it takes?

If your answer is yes to all the above questions, then it is okay and appropriate for you to work on the SEO project alone. If you are not sure about yourself, then you might want to hire an SEO specialist or company.

CAN YOU RAISE ENOUGH MONEY FOR YOUR SEO CAMPAIGN?

The difference between hiring an SEO specialist and doing the project yourself is the cost.

Working on your own might seem like a better choice, but do not forget that you must use your effort and time to do this job. A regular SEO campaign can cost about $200 a month and $600 for a more advanced and aggressive SEO campaign.

The cost of working on such a project might sound expensive, which leaves the question of whether your business is worth such an investment? If you do not mind waiting for a few months to create a successful SEO campaign, then we would advise you to hire an SEO specialist. But, if you cannot afford to hire an SEO company, you can try and do the SEO yourself.

That is because there is a lot of nuances and minutia involved in developing an SEO campaign. Therefore, make sure that you take time to do research when looking for an SEO specialist.

Make sure that ask the following questions:

Has the company been running for long?
What value are they offering you as a client?
Do they offer a detailed report to clients?
How many businesses have they succeeded in helping?
Does their SEO specialist work in hand with clients?
Are their business deals transparent?
How is their online reputation?
How much do they charge for their services?

SEO is considered to be an effective marketing tool. That is why you should use it to expand your brand. If you cannot afford to hire an SEO specialist, then you can try to work on the SEO on your own.

Even though hiring an SEO specialist might not be convenient for everyone, you must put in the effort, resources, and time needed to succeed in this project. However, if you are willing to spend more for a better SEO campaign that will have long-lasting results, then you can consider hiring an SEO company.

Is It Necessary To Hire A Houston SEO Company? Pt 1

July 19, 2021 By SEO Houston Pros Leave a Comment

Helpful Thoughts On Hiring An SEO Experts In Houston

Part 1

Small business owners cannot find the answer to this question.

SEO is a marketing strategy that is used to improve the ranking of websites on search engine result pages. With the help of search engine optimization, it becomes easy for customers to find the services and products that they need.

This article will emphasize more on whether it is necessary to hire an SEO company since we believe that you understand the value of this marketing strategy. Small business owners have a problem with investing their time, resources, and energy in SEO because they do not think that it is worth it. The three points we have listed below will help you conclude whether it is necessary to hire an SEO company or not.

HOW LONG DOES THE PROCESS TAKE BEFORE SEEING THE FINAL RESULTS?

You can get results that will last for an extended period, as long as you stick with SEO.

What is required for you to succeed in SEO work is consistency. Therefore, it can take as long as three months or less to see a website’s ranking improve. Moreover, it takes about six to nine months to see the results of the firs-page. It all depends on the website’s visibility.

should you stop after waiting for six to nine months and once your services have reached the first page?

If you do succeed after working for six to nine months, we would advise you to continue building and expanding your website’s visibility. If you do not continue working on your SEO strategy, your website will lose its ranking since your fellow competitors will not stop working on their SEO marketing strategy.

Most businesses get their returns on investment after six to nine months, can your brand wait for this long or do you want to seek quick results?

If you want to get quick results and are willing to pay extra, then you can try out the pay-per-click ads. This form of marketing may cost you a lot, but it is useful and yields quick results.

You must maintain your search engine optimization strategy and be consistent if you want to succeed. Just like taking care of a garden, you must get rid of all the weeds and be consistent with your work. Small business owners have a lot of responsibilities, such as offering services to clients, manage business finances, meet the needs of employees, and attend to other duties that take hours to finish. With all these things in mind, would you sacrifice a bit of your time to work on SEO?

If you still have the time and energy to continue working, then you can handle the SEO project without any assistance. Search engine optimization has proved to be successful and provides long-lasting results. That is why you should wait for at least nine months for your marketing strategy to be effective especially if you plan to have your business open for longer than nine months.

How Houston SEO Can Bring Advantages To Businesses Pt 2

July 19, 2021 By SEO Houston Pros Leave a Comment

15 Incredible Benefits Of SEO For Your Business In Houston

Part 2

9. SEO For Mobile Friendly Websites

Search engine optimization is all about creating the perfect user experience and in recent years, Google search has added friendliness to mobile devices as a ranking parameter.

10. SEO For A Long-Term Marketing Strategy

While it takes a bit of time to get to the top of the search engines, it takes an equally long time to begin falling down. One must understand that search engine optimization is a long-term marketing strategy. Typically, a website will remain with optimal ranking for six months. Unless the search engine algorithm changes or you have a competitor who is amping up their own search engine optimization strategies, it is not easy to pull down a top-ranked website.

11. SEO Fuel Sales & Leads

When your website is at the top of the search engine rankings, it is quite easy for your customers to find you. In addition, it makes it even easier for noncustomers to find you, these are individuals who will become your new leads. If you have a good website that converts well, it is possible that these leads can become customers. These are individuals who may sign up for membership, described your newsletter, or even make a purchase.

12. SEO Creates A Fluid Marketing Campaign

Everything that you do online in terms of marketing achieves your search engine optimization success. A wide variety of activities such as email campaigns, blogging, social media marketing, content marketing, e-commerce, and others can help you achieve the rankings you desire throughout several search engine sites. When all of your marketing activities have been integrated towards achieving a common goal, you will see an overall success including your search engine optimization efforts.

13. SEO Helps To Increase Social Media Followers

Once your website is able to land on the first page of the search engines, quite a few people will know about you. Your overall brand awareness will go a long way, even onto social media channels. As visitors find your website, they’ll be more than likely to click on your social media icons and follow you.

14. SEO Improves Website Speed

Your website’s overall speed can affect your rankings on a variety of search engine websites. It may be hard to believe but a two-second loading time delay on your website could lose 4.3% of sales! It is essential to have your loading time as fast as possible to increase customer satisfaction, improve sales and gain search engine rankings.

15. SEO Races You Against The Competition

Your business will grow exponentially as you implement various digital marketing strategies. This is going to include search engine optimization as one of your main strategies. By integrating search engine optimization in addition to other strategies will allow you to leap ahead of all the competition in the market.

Conclusion

Without a doubt, search engine optimization is one of the top strategies to help you get ahead of the competition. Search engine optimization is one of the absolute best ways to gain quantitative and qualitative websites with the help of organic search results. Be sure to begin implementing search engine optimization strategies in your overall marketing campaigns.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!