seo in houston - Archive - SEO Houston Experts & Search Engine Optimization Consultants

How Does Houston Based Programmatic Marketing Work? Pt1

October 12, 2018 By SEO Houston Pros Leave a Comment

What Is Programmatic Marketing? – Part 1

Programmatic marketing has been dabbed as the future of digital advertising. Therefore, what is programmatic marketing? What opportunities does it offer? Well, programmatic marketing is the future of advertising online. Google plans to use 60% of digital advertising revenue on programmatic by next year. Programmatic advertising will be included or contained in all digital platforms going over the next few years. This is according to Forrester. According to leading experts, the one thing that is standing in the way of this change is marketer’s lack of knowledge of the process. Furthermore, a majority of them are reluctant to give up previous ways of purchasing Ads, in favor of a complex and yet effective way. The truth is that a little knowledge will go a long way, and it is wise to get yourself introduced to the new concept known as programmatic marketing, which would be useful to digital marketers. Therefore, the million-dollar question is, what is programmatic digital marketing? What opportunities does it offer? And finally, what benefits does it offer? Well, if you are looking for these answers, then you should continue reading.

What Is Houston Programmatic Digital Marketing?

Programmatic marketing can be defined as mechanized bidding on promotion inventory as it occurs. Generally, it is a technique that will help show ads to specific customers, in certain specific content. Programmatic marketing is a general term, and therefore, they are generally categorized depending on if they involve real-time bidding or not. However, often it is considered to be real-time transaction bid. Since it generally involves millisecond actions when the page is lording, through algorithms, a programmatic marketing can seem a baffling concept at first. However, when you look at it in another light, it is very simple.

The Future Of Programmatic Marketing In Houston

According to Magna Global Programmatic Intelligence, programmatic marketing will take a learning curve that will take from 2014 to 2019. However, it has been estimated that by 2019, almost ½ of all advertising (which is much less compared to Forrester’s estimation), will be in programmatic. However, both agree that there will be a significant growth.

How Does Houston Programmatic Marketing Work?

The moment a person clicks on a web page with advertising space and designed for programmatic digital marketing, the publisher displays an advertisement impression for sale in an advertisement marketplace. The advertisement marketplace will then run an action among advertisers interested in displaying an ad specific to customers clicking the page. There could be many promoters challenging for the auction, and whoever wins the bid will then place the ad to the customer when a page is loading. Because the process is automated, and the maximum cost each advertiser is willing to bid for the impression, the action can be completed within seconds that it takes the page to load.

The Advantages Of Programmatic Marketing In Houston

The truth that programmatic marketing opens serious opportunities, that may not be possible if done manually. This marketing method gives advertisers the power to display ads without actually having to pre-negotiate the price and hence paid for what is relevant. At the same time, they can sign up for a minimum number of budget or impression, which makes it more flexible. Furthermore, they can buy digital media across publishers, which reduces administration costs.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here to go to the conclusion of this article.

Houston SEO Pros Tell All – Keywords

October 12, 2018 By SEO Houston Pros Leave a Comment

Your First SEO Campaign: How Many Keywords?

At Houston SEO Pros we Picking out your targeted keywords is one of the earliest and most important steps you need to take in any Houston SEO strategy. The importance of smart keyword selection cannot be overstated; your campaign will never deliver the results you’re looking for if you pick the wrong keywords. Right along with identifying the most effective keywords, you need to decide how many of them you’ll actively work on.

You may be tempted to pour all your efforts into a solitary keyword. Resist that temptation! Even with the most modest of budgets, you can get better results out of a multi-keyword campaign. Any one keyword that’s popular enough to drive significant traffic to your site is likely to be highly competitive. In practical terms, it’s impossible to turn your site into a high-ranking performer for the single most effective keyword in your niche. Targeting one of the less popular keywords exclusively is also problematic. You might get great ranking results, but the keyword won’t send enough traffic your way by itself.

The next temptation that arises will be to target every keyword you can think of. The pitfalls here are not hard to see. If you spread your attention too thin, you risk shortchanging all of your keywords and wasting all your hard work. Producing only modest ranking improvements for lots of different keywords will result in an SEO campaign that has a minimal positive impact on your site.

It is best to divide your attention among a strictly limited set of keywords. This is especially important when your site is relatively new. Keeping your keyword list short allows you to give each search term an effective portion of your resources.

There is no single rule dictating how many keywords are right for your SEO campaign. The specific circumstances of your site and your niche have to play a role. As a first attempt, try targeting about five keywords. Make them fairly significant ones; confirm that each keyword is being used in at least 100 searches a month.

Five keywords might not sound like a lot. If you do your optimization well, though, you’ll be surprised by what a difference you can make. For one thing, very strong performance on one keyword will also improve your site’s ranking for slight variations.

If you make one of your keywords “mortgage tips,” for example, your optimization work will also improve your ranking for related keywords like “tips for getting a mortgage” and “tips on mortgages.” As long as your Houston SEO strategy involves producing quality content, you’ll see a “halo” effect as it also captures search traffic for related longtail phrases.

To extend the mortgage example, you might publish an article on your site that includes the phrase “where is the best place to get mortgage tips.” Though this phrase is too low-traffic to target directly, including it will improve your site’s ranking on the rare occasions a search engine user enters it. Remember, most keyword research tools don’t deliver solid tracking data on very long keyword phrases like this.

While longtail keywords don’t individually generate a lot of search traffic, when you consider them as a single class, they make a surprising contribution. By some estimates, up to 40 percent of searches are executed on longer phrases (those of at least four words). A site with diverse content that hits a lot of different longtail keyword buttons can pull in a lot of traffic even if no one phrase is particularly common.

Even if you follow the advice provided above and start with just five keywords, you’ll probably see your site rank well on several other phrases. Watch for developing patterns. Some of the largest volumes of traffic coming to your site through the search engines can come from phrases that fall outside your SEO targets. Many users will arrive at your site by searching for longer phrases that you’ve used organically in your content.

Besides being welcome in the general sense of “all traffic is good traffic,” these longtail hits have an additional benefit. Longtail searches often deliver more conversions than shorter phrases. People who have narrowed down their search for information to very specific terms are more likely to be closer to making a meaningful decision.

After you have an effective Houston SEO strategy in place and see some gains on the first five keywords you’ve targeted, it’s time to consider adding new keywords. One further benefit to keeping your target list small is that it accelerates the pace at which you see your results. Once your optimization efforts are live, you’ll have plenty of search performance data to examine with tools like Google Analytics. More experience will help you identify the most promising keywords to move onto next.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Don’t Fall Into A Hole When Executing SEO In Houston

September 24, 2018 By SEO Houston Pros Leave a Comment

Avoid A Houston SEO Disaster While Updating Your Website

If your competition has a great website. You may find that yours does not look that great. You could have some outdated content even. This means it is time to do an upgrade. Wait a second! No matter how good your site looks, you will find that your site has a great SEO equity. When you developed your site you will have normally taken into account some SEO work and that is one aspect of your site that can continue to work. What happens to everything that you have worked on if you do an update? Well, simply you could lose it all. Does this mean not updating is best? No. In fact, you will find that when you do an update you will be able to make changes more along the lines of what you are looking for.

You Should Check Out These Tips To Help Avoid Disaster

Make A Plan

You will want to make sure you look at a plan that can help you before you do anything. Why? Well, once you start to update the content and the structure of the site it will impact how Google is going to see your website. Make the goals attainable. You do not want to just settle for keeping your same rankings. You should make it a goal to do better than what you were.

Look For Information

You should use a crawler that is going to help you get an accurate date on the URL’s of each of your site, you can often use Screaming Frog or SEO Spider Tool. The report you get will give you information on what you should change, but also what is going to be a good building block. Some issues will be:

Links that are broken.
Duplicated titles on pages.
Metadata that is incomplete.
Content that is duplicated.

Get A Rank Report

This is going to be where you will check the search engines like Google and Bing to find out how well your site actually ranks for certain keywords. When you do a rank report, you should check to see which words you rank highly for and which ones you will need to do to improve on your rankings.

Get Current Data On The Site

What do you do now? You will want to look at the crawl reports and analyze how you are ranking for each page you have. Then you will want to look at the search engine marketing tactics you have employed in the past. You will want to look to see why some of the pages are doing better than others. You will want to look at the issues that are being pointed out to make sure they do not go on to the new pages.

Use 301 Redirects

Once you have removed a page during an update, does not mean they are going to be deindexed. As you are going to go about redoing your content you can avoid losing your standings in SEO terms by using a 301 redirect on the pages you removed. You will notice that the 301 will send the user to the page you need them to be at right away. You do lose some of the equity you are going to work on, but you will find that 90% of the rank power will go to the new page. So that is still rather powerful. You will want to make sure you plan and analyze the data, but also test the 301 redirects as they do take time. If you do not have the time to do this, then you may want to look at hiring an SEO professional to help you out.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Beware Of SEO Poaches In Houston

September 21, 2018 By SEO Houston Pros Leave a Comment

What Are Houston SEO Poachers?

Sooner or later an SEO poacher will probably contact you, and these are con artists you want to avoid. SEO, short for search engine optimization, poachers could care less about your rankings, nor do they care about building a meaningful business relationship with you. Money is what they care about.

Do you know how to protect yourself from SEO poachers? You need to learn how to do this and how to spot them. With that said, if you want to find out more, then read on.

What Is An SEO Poacher In Houston?

If you want to hire an SEO company, then you need to hire one that will work with your goals in mind. A poacher uses shady SEO tactics and they steal clients from companies that have built a reputation. Poachers have no interest or intentions to help you succeed with SEO, and the only thing they are knowledgeable about is scamming people.

If you decide to stop using a reputable SEO company and go with a poacher, then you’re asking for problems. For starters, you’ll be putting yourself at risk of being hit with penalties from Google. If this happens, you’ll have to work hard for the next few weeks or months to get your rankings back. Let’s not forget your reputation will take a hit.

Spotting A Poacher

Do you know how to spot an SEO poacher? There are a number of red flags to look for. These red flags include:

Unsolicited Emails- These types of emails typically start off by saying someone referred them to you. They don’t mention who that someone is.
Errors Are Listed- The poacher claims there are SEO errors on your site. The chances are no errors exist and they are blatantly lying to you.
Emotional Appeal- An emotional appeal may be given to you. This may come off as the world will end if certain issues are not addressed. Some emails may claim you are missing out on a chance of achieving huge success if you don’t take specific action right now.
Blaming- The writer might blame your current SEO company for not taking care of certain issues. They will hint that your SEO provider isn’t doing a good job.
Guaranteed Results- The poacher may say they can give you guaranteed results. The truth is that nobody can provide guarantees like this, especially in regards to first page rankings for highly competitive keywords.
The Hook- The poacher eventually tells you to join them, and then they will tell you they will help you get results right away.

For more information, please don’t hesitate to reach out. Call us today!

Creating The Perfect Landing Page With A PPC Specialist In Houston

September 21, 2018 By SEO Houston Pros Leave a Comment

A Guide To Ensure You Design A Perfect Landing Page – SEO Houston Pros

The landing page of a website is one of the most important web pages on your website. They work very well when accompanied by a pay-per-click campaign. In order to ensure the best results, you want to ensure that all of the essential elements are included when you design your landing page. Since Google no longer provides information on keywords to webmasters, landing pages are now used to measure how well a website is performing. Like many SEO firms, we track our client’s landing pages using Google Analytics. This data provides us with information including the keywords that were used in a web search, how visitors come to a website and the links that are most often clicked.

In order to ensure your landing site is successful, you must include the following essential elements. Let’s take a look at each element and how a search engine optimization specialist incorporates them into a website to help ensure the success of a website.

A Clear Purpose – Webmasters must determine the purpose of a landing page. You must determine what you want your landing page to accomplish in order to determine the effectiveness of the landing page.
Creating Clear Call to Actions – The call to action must be tied to your website’s purpose and must support all of the other content found on your landing page.
Keep Your Landing Page Simple – The design, layout, and content should be simple and free from distractions. You should avoid including links to other content and information that can distract your visitors.
Edit Your Content – The content found on your landing page should be concise, yet persuasive. You need to understand that just because a visitor comes to your website, it does not mean that they will stay there. You must provide the information that they are looking for to keep them on your website and interested.
Earn Your Visitors’ Trust – One of the quickest ways to run off a visitor is to request too much information. One way to prevent this is to request a minimal amount of information when your visitor decides to sign up for your newsletter. For example, ask for your visitors’ first name and email address. If you are selling products on your site, simply ask for the vital information like billing and shipping information to process the order.

Creating the Perfect Design for Your Landing Page

Although a landing page contains valuable information, there is no proven method for the design and content of a landing page. Remember creating an effective landing page is different than designing the perfect newsletter or website.

The landing page should be used to direct attention to your call to action. When it comes to landing pages, less is more. When creating your landing page, the only clickable link should be your call to action. You may also want to include a link to your Home page at the bottom of the landing page in case more information is needed.

Your call to action should be placed before the fold. Before the fold refers to the area of the webpage that is visible when the website loads. This prevents your visitor from needing to scroll the page to find your call to action. You may also want to include a call to action elsewhere on the page especially if your landing page is long.

Avoid using too many images. Landing pages should only contain a couple of relevant images or one video. Any more than this can distract your visitors or cause your landing page to load slowly which can frustrate your visitors.

Single column centered landing pages should be used because they convert the best across all devices. Make sure that your design keeps your call to action as your focal point on your landing page. Try to keep the color scheme of your website similar to your company’s logo and color scheme.

You can avoid many of the common flaws that happen on landing pages by following the information listed above. Following this advice will help you to avoid many of the pitfalls that surround landing page design.

When it comes to using Google Analytics, you must remember that the most effective layout and design of a landing page often take time and several changes. What works for one website, may not work well for another website. The design of a website and its landing page will depend on the type of business as well as the type of visitors that typically visit a website. Therefore, it is recommended that different designs be tested to determine which design works best for your business.

Most people think that a website only needs one landing page; however, having more than one landing page can increase traffic to your website. And, the more traffic that you have, the more likely you are to make a sale or boost your company’s popularity. The best way to do this is to create a landing page for each service or product that your company offers. Then, write blog posts and content about these services or products and post them to your Google+ page, your Facebook and Twitter accounts. In addition, send out newsletters to increase interest and sales. The key to a successful website is to create relevant data that your visitors want to read and link the content to your landing page.

Call us today or contact us now for more information. Visit our blog for more related articles.

Optimizing Your Houston Website With SEO & Keywords

September 21, 2018 By SEO Houston Pros Leave a Comment

Using Keywords & Houston SEO To Create Cornerstone Content

Having a keyword strategy is a crucial part of search engine optimization. Keywords contain phrases and words your prospective market are searching for. Keywords help people find a business like yours.

Keywords are a bridge that links people to your services or products. The right keywords combined with high-quality content can make all the difference in the world. In fact, it can help land your company on the first page of Google.

Building A Keyword Strategy By Creating Content

When it comes to creating a keyword strategy, it’s easier said than done. Keywords you use should do three things. They should interest your customers, help you rank in the search engine results pages and reflect the message your brand wants to convey.

If your keywords are obscured, then not many people will find you. They also have to be somewhat popular, otherwise, you’ll be buried by your competitors. Above all else, your keywords have to be relevant to your content, which should clearly highlight what you are providing and what you want to rank in the results pages.

Choosing Keywords

You have to choose the right industry related keywords. Think about what you want to accomplish when creating pages or articles. The key things to consider are:

Broad and generic keywords that relate to your industry, such as the word contractor or architect.
Keywords that relate to your service or product, which are specific words such as the kind of work you offer or the areas you specialize in.
Keywords that promote your company or brand. Think of using the name of your company and key staff members who have won awards or the name of your company and projects it has completed.
Use customer relevant keywords that focus on attracting buyers, such as taxes, school districts and the affordability of the regions you work in.
Location specific keywords are designed to target those who want to build or need a local business that offers what you offer.

There is a lot of thinking that goes into creating content, keywords, and Houston SEO. However, it is worth the work because nothing beats a first-page listing on Google. If you want to get there, then your keywords have to be focused and industry-related keywords need to be used.

You only want to create and implement a keyword strategy that is relevant and actually works in your industry. Also, realize that what works for one industry will not always work for a completely different industry. Don’t make the mistake of thinking the opposite.

Do you want to learn more about creating keyword strategies that work? Of course, you do, which is why you should contact us today. We will be more than happy to help you choose keywords that can be used to create quality and cornerstone content that stands a good chance of ranking on the first page of Google.

Give us a call for more information!

How To Respond To Google Reviews

August 28, 2018 By SEO Houston Pros Leave a Comment

Responding To Google Reviews

How to respond to Google reviews is one of the most popular and commonly asked questions by business owners. Reviews that customers leave for your business on Google can dramatically affect whether they choose to use your services or your pick your competitor instead. Positive reviews make it easier to obtain new customers or clients because it gives you immediate credibility. When people have great things to say about their overall experience with your company, potential customers/clients are more inclined to pick you. They also help your business appear higher in the search results, allowing you to capture a larger percentage of the people who are searching for the products or services that you offer. Responding to Google Reviews is an important step that many business owners neglect. However, it can make a real difference in how your company is perceived online. This process is about more than just hitting the ‘Reply’ button and typing in whatever comes to mind. You need to have a well-planned strategy in place to address both positive and negative reviews. Responding in the right way can make a big difference in your online reputation. Responding to Google reviews the right way is important for your business and online reputation as well as your local SEO, so keep reading this blog for more insight on how to do it the right way.

1. How To Find Google Business Reviews

The first step according to our SEO Houston Experts is to check whether or not you have any reviews to reply to. Accessing Google Reviews for your business is a relatively straightforward process. Here are the steps that you need to follow:

Visit business.google.com and log into your My Business account.
Click on the menu and choose the option that says ‘All Locations’
Next, to each of your business locations, there is a link that says ‘Manage Location’. Click on the link for the business that you want to manage.
Click on the ‘Reviews’ link on the following page. Then, click on the area where it says “Manage Reviews’.

That’s all there is to it. Once you are logged in and have navigated to the right place, all that is left to do is to begin evaluating your reviews.

2. Check All Of Your Google Reviews

SEO Houston experts want you to set aside time to read through all of your reviews, classifying each one as positive or negative. Chances are, most of the reviews will be positive. There may be a few, however, that are negative. Read the negative reviews closely, looking for any discrepancies or oddities that could indicate that they are fake. In today’s cutthroat business world, there are people out there who are willing to pay people to leave negative reviews for their competitors. There are also people out there who write negative reviews for fun. Identifying fake reviews is important. If you spot any that you know for a fact are fake, flag them. After that, you should have a combination of both positive and negative reviews left to respond to. In some cases, there may also be neutral reviews that are neither positive or negative. Determining how to respond to each review is an important part of maintaining your company’s reputation. Keep reading for some helpful tips on how to respond to Google reviews appropriately and addressing each situation.

3. Positive Review Responses

As long as you have been doing everything right with your business, you probably have a lot of positive reviews. Keep in mind, however, that you can’t just let these reviews sit unacknowledged. Instead, you need to go above and beyond to let the people who left the reviews know how much you appreciate their effort. Someone took the time out of their busy day to say something nice about your business. The last thing that you should do is ignore their comment. Instead, follow these steps:

Reply to positive reviews within a reasonable amount of time after they are left
Let the customer know how much you appreciate them leaving a good review
Speak from the heart – your authenticity will shine through

4. Responding To A Negative Review

Unfortunately, not all reviews are positive. Every business gets negative reviews at one point or another. These reviews can be difficult to read and can trigger a variety of emotional responses. No matter how they make you feel, however, you should never ignore them. Instead, you need to respond to the person who left the review to let them know that you take their concerns seriously. By responding, you can address any areas where your business fell short and can tell your side of the story. You also may be able to salvage your relationship with that particular customer. Here are the steps you should follow:

Let them know that you hear their concerns and that you are aware of the problem
If it was your fault, claim full responsibility for whatever happened and issue a heartfelt apology
Explain what went wrong
If necessary, offer compensation

SEO Houston Experts

Reputation management on the Internet takes a lot of work and presents some unique challenges. However, it is an incredibly positive way to control how people see your business. Most people rely on reviews when deciding which companies they want to do business with. By responding thoughtfully to all of the positive and negative reviews that your company receives, you can have a say in how people perceive your business. If you are looking for help with your Google reviews and SEO services then make sure to contact our SEO Houston experts by calling us at (888) 439-4224.

How Local SEO Has Helped Loan Officers Get More Leads In Houston

June 20, 2018 By SEO Houston Pros Leave a Comment

Houston Local SEO Expert: How Search Engine Optimization Helps Loan Officers Secure Leads

1. Demonstrating Authority Through Content

SEO is a tactic that depends on search engines’ willingness to index and catalog a given website. As such, it is necessary for a mortgage-related SEO service provider to heed the guidelines promulgated by Google and other search engines. Google believes that blogs and websites need to strive for top-notch content. Therefore, if a blog is being used as a way to promote your mortgage business and maximize SEO, having truly high-quality content is critical. The key is to offer content that is of real value to the intended audience and do so in a fresh and timely way. There are several ways in which this will result in a larger volume of leads. First, such a strategy is great for SEO techniques such as keyword research, internal linking, revised metadata and the like. Once addressed, these realms will attract the interest of search bots responsible for ranking sites appropriately based on the type of content they include. Furthermore, the content of this nature will develop your reputation as an authoritative voice in the industry, boosting the chances that your content will be shared as well as read. If all goes as planned, lead data can be gleaned in this way.

2. Format Experimentation

It is possible to engage in SEO optimization of a range of content in a multitude of ways. A local SEO Houston specialist in the area of mortgage lending will be able to explain how video content, in particular, can make a real difference when compared to simple text posts or even infographic elements.

3. Localized SEO Efforts

It is certainly true that a large number of mortgage professionals are focused on serving a specific geographic area. Therefore, they will need to attract a legion of local consumers during the lead generation process. Though making inroads with prospects in other areas may be helpful if they plan to relocate to your town, primarily the key will be in attracting potential borrowers in the immediate vicinity. A local SEO Houston service provider for mortgage brokers will offer the insights required for an effective local initiative that helps attract immediately actionable leads. Using localized search terms really is the best way to get in touch with a targeted group of prospects for your loan products. Online searches are increasingly characterized by their inclusion of local terminology. Rather than seeking a “mortgage broker,” a user may seek out “mortgage broker Houston.” The fact of the matter is that embarking on an SEO strategy centered on localized terms is the best way to bring the strongest prospects to the table. You also want to take into account how important reputation management is.

4. Ad Remarketing Methods

More and more mortgage professionals are finding that customized advertising is among the best ways to keep one’s name on the tongues of potential customers. As leads find your site, it is easy to utilize trackers to continue the marketing process with that targeted group. Lots of folks who come to a site remain unprepared to make a final decision but are rather shopping around and learning more. However, to secure their business in the end, it is important to stay on their minds throughout their decision-making process. Remarketing in the mortgage SEO realm is crucial to becoming a home buyer’s go-to contact once they have decided to move ahead.

5. Knowledgeable SEO Guidance For The Mortgage Industry

Savvy assistance with SEO strategies is within reach, as there are highly-skilled optimization professionals standing ready and willing to give you a leg up on the competition. Lead generation is the lifeblood of mortgage brokers, and that is why SEO plays a pivotal part in the success of many. To reap the benefits of these techniques, the aid of a seasoned expert is truly indispensable.

6. Local SEO Houston Services

SEO Houston Pros are the expert consultants that you want to hire if you are a loan officer or a business person looking to get more leads for their business. Through search engine optimization you can get preference on Google or any search engine to rank higher on the first page. This allows potential consumers to see your post first and they are more likely to click on your page than anybody else. The higher you rank on any search engine the more visible you become.

For more information on our local SEO Houston services please inquire by calling us today for more insight. If you would like to take a look at more related articles from SEO Houston Pros please check out our blog.

Improve Your Rankings With The Best Houston TX SEO Tricks For Your Mortgage Website

June 15, 2018 By SEO Houston Pros Leave a Comment

Jump-Starting Mortgage Websites With The Top Houston TX SEO Techniques

1. Ensure Contact Information Consistency In All Formats

A frequent mistake made with regard to mortgage-related websites has to do with contact information. If you have moved offices in recent months or have brought additional branches on board, it is vital that important contact information be updated to reflect such facts. This needs to be done in a global way that includes not just websites, but also social media accounts that are used to prospective customers to find you.

2. Functional Click-To-Call Options

In essence, this is a dedicated link on the website that permits users to simply click and place a call to you from the mobile phone on which they found your site. Given how prevalent mobile searching has become and because search engines love sites that are mobile-accessible, this is a decision that can pay huge SEO Houston tx dividends. While coding for this feature is not complicated, it can be difficult to identify just the right place for it. Therefore, a web developer’s assistance is recommended. If you are among those who use third-party applications as part of a mortgage website, it is wise to reconsider in terms of using one for click-to-call functionality. Apps from third parties are well-known for crashes, and they are frequently unable to cope with certain types of updates. Therefore, a native click-to-call option is a safer choice for your mortgage site.

3. Positive Client Feedback

These days, an online review is akin to an old-fashioned word of mouth referral, and it is certainly true that search engines see them quite favorably. Reviews on sites including LinkedIn, Yelp, Zillow and the like are gold when it comes to search results, so it is important to generate a real presence and collect customer feedback. Always make time to reply to reviews that are received, because feedback platforms may post how long it takes for a response to be provided. Quick reactions can boost rankings to a notable degree.

4. Revising Meta Descriptions And Titles

It is worth remembering that meta descriptions and meta titles are what come up in search inquiry results. As such, a mortgage site needs to have topical and interesting to achieve success in the opinion of those driving the SEO Houston TX loves best. It is important to approach revisions to metas in a careful manner or risk harming existing rankings. Rather, just the metas for pages known to have good search outcomes but poor click-through numbers should be adjusted. Pages that rank nicely but do not receive a concomitant amount of traffic should have metas changed in order to spark interest from prospective mortgage clients.

5. Using Featured Images To Real Advantage

Featured images are the primary images used in conjunction with a blog or piece of content. If you have experience with sharing articles on social media, you have probably seen how images naturally appear in those posts. These are, in fact, featured images. It is well-known that images generate clicks, and this drives search engine results as well as appearances in Google image searches. Pinterest, for example, is a rare example of a platform that Google includes in search outcomes. Searchers are unlikely to get the same type of results from Instagram or Facebook. Therefore, to ensure that a given image works well in relation to search engines, its description ought to be written so that it encompasses the article’s title. You also want to make sure you are updating old content.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Should I Fire My Houston SEO Firm Or Keep Them?

April 25, 2018 By SEO Houston Pros Leave a Comment

Reasons Why You Should Probably Fire Your SEO Agency In Houston

Advantages To Staying With Your SEO Digital Marketing Agency

True potential – Being with an SEO Houston agency for a couple of months isn’t really enough time to see everything that they can offer you. A flawed or bad initial strategic plan can potentially be grounds for having a new strategy session, instead of completely abandoning the agency.
Brand familiarity – The agency is familiar with your brand. Having to teach the standards of your brand to a new agency is going to require a large upfront investment of both money & time.
History and data – The new agency might be doomed to make the same mistakes if it is blind to your history and metric information.
If you are working with the top-rated Digital Marketing Agency in the nation ie SEO Houston Pros, that means you are getting amazing results already.

Problems With SEO Results

Timing – Keep in mind that search engine optimization is a long-term strategy. Therefore, during the first few months, you shouldn’t expect any meaningful results. However, if it has been six months or even longer and the campaign is still not providing you with anything valuable, that could be a sign that you have an ineffective strategy.
Type of results – You might be dissatisfied as well is you don’t see your campaign providing you with the kind of results that you wanted. For several queries, you may have number one rankings, but it isn’t giving you any organic traffic. That might mean that your priorities are misaligned between your agency and you.
Responsive Actions – Does your agency admit that your campaign should perform better, and have strategic change suggestions to get things to improve? Or are they using the same ineffective tactics over and over again?
If your agency or firm doesn’t do content marketing, definitely fire them. Don’t waste time thinking about it.

Communication Problems With Your Current SEO Company

Another thing that could be happening is you and your agency might be having communication problems:
Unresponsiveness. A big red flag is untimely responses or gaps in communication.
Lack of clarity. When you don’t understand something, then that problem must be addressed and solved.
Lack of transparency. If results are promised by your SEO agency without them telling you what is occurring behind the scenes, that can potentially be a red flag to watch out for.
Misleading conversations. If you are receiving many empty promises, or your account reps mislead you at all, then that can be signs of intentional lying, apathy, disorganization, or all three.
Reporting. It may be time to find a new agency if you don’t get suitable information in this area.

Competitive Threats Between Different SEO Service Providers In Houston

Even if you and your existing agency have a decent relationship, you might still think that it’s time for you to fire them if there are any discrepancies between them and other potential agency alternatives:

Service discrepancies – Another agency might offer more thorough or modern services. It doesn’t make any sense to stay with an agency that doesn’t meet your needs any longer.
Pricing discrepancies – Many digital marketing agencies offer different price packages with similar if not the same products. Make sure to pick one that is charging according to your budget. Keep in mind that the agency that is charging a little bit more may provide better results.
A better fit emerges – You could come in contact with an SEO agency that has everything you are looking for in an agency. If this happens you should definitely consider.

Sometimes, an agency will fit better with your brand than another. It could be a combination of personnel, industry focus, services, and price. Whatever it happens to be, it is always worth exploring upgrades. If you are experiencing any of the signs discussed in this article, then it may be time for you to consider firing your SEO agency. If that is the direction you are leaning in, then be sure to check out your contract. There might be language in it that requires you to provide advance notice to the agency or might preclude you from ending the partnership prematurely without incurring a financial penalty. If you decide it is time to find an agency that will provide you with better results and takes the time to pay attention to your specific company, look no further. SEO Houston Pros are a great team of experienced digital marketers that have been named the best SEO company in Houston, time and time again.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!