Content Marketing

What A Houston SEO Specialist Do Pt 2

November 10, 2021 By SEO Houston Pros Leave a Comment

5 Whys & 5 Hows Of Hiring SEO Professionals

Part 2 How Do I Find The Best SEO Professionals?

If you want to get the most out of your marketing campaigns, you should hire the best SEO expert. With hundreds of SEO professionals in the market, how will you find the best professional for your business? Here are five ways to find the best SEO consultant for your business.

1. Set Defined Goals Before Researching SEO Professionals

The first step is to set goals for your SEO campaign. You should know what you want to achieve with your SEO strategy. If you don’t define your SEO goals, you won’t know which company is best for your needs. In fact, you should set multiple goals for your website before hiring the best SEO expert for the project.

2. Have A Set Budget & Check Out Each SEO Company’s Prices

The best SEO agency should provide highly effective SEO at affordable prices. In fact, you need an SEO agency that is compatible with your budget. Define your budget before shopping for SEO agencies. In fact, you should know how much you can spend on an SEO campaign before hiring the best SEO expert for your business.

3. Look For SEO Companies That Offer Effective SEO Techniques

Look at the methods used by different SEO experts to rank your website on the first page of Google. The right SEO agency should use only effective SEO techniques to rank your site. These are the strategies that help rank your website on the first page of Google while following Google’s guidelines.

Effective SEO techniques include:

Focusing on user experience
Optimizing your site for mobile devices
Creating quality and relevant content
Conducting in-depth keyword research and integrating them into pages
Improving page speed
Reducing bounce rates

4. Look For Additional Services Aside From SEO

You need additional digital marketing services to help with your SEO campaigns. Even though SEO is effective in ranking your site on the first page of Google, these additional strategies can help improve the effectiveness of SEO. Here are some of these additional strategies:

Copywriting
PPC or pay-per-click advertising
Social media marketing
Content marketing
Website design
Page speed services
Geofencing marketing
Video marketing

5. Questions To Ask The Potential SEO Expert

When you are vetting different SEO experts, you should ask the right questions to get to know if the potential company is a good fit for your needs. Here are some questions to ask:

How do you manage my SEO campaign?
What strategies do you use to improve my rankings?
How do you monitor results?
How do you communicate with the client?

Call us or contact us today if you need help from SEO professionals. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

The Best Digital Marketing Methods To Use In Houston

October 21, 2021 By SEO Houston Pros Leave a Comment

Useful Digital Marketing Methods For Advertising Your Small Business

Some small business owners are failing to make use of digital marketing techniques that could help them in the long run. A good digital marketing strategy is what can help a small business owner have success in the industry, especially when dealing with competition from all angles. If you run a small business and have not done much digital marketing, you may feel nervous about getting started.

There are certain questions that you might want to ask before you get started. Some of these questions would include:

How do you know which methods are best to use?
Which tactics are known for drastically increasing exposure and getting the word out to thousands of people
What are the best ways to reach specific goals without surpassing the budget?
What is the best way to reach the intended audience?

When you plan to start advertising for your business in a digital way, you are going to have important questions that you want answers to. The truth is that you will need to do some research and go through a bit of trial and error before figuring out what works best for your specific business.

Make Content That People Will Share

You need to offer good content to the public. It is something that can help you get even further in the industry. If you are producing low-quality content, your brand might struggle, and you could have a difficult time bringing in the number of sales you would like to make each day. By creating valuable, informative content for your readers, you can increase engagement and build a bond with the people you are targeting. You need to create good content and make sure it is getting viewed by people that will have an interest in it.

Not sure what to create? Your content should answer important questions that your audience might have. You can bring up relevant, trending topics to get these individuals a bit more interested in the content you are putting on your website and social media pages.

Create Both Desktop-Friendly and Mobile-Friendly Sites

Some small business owners do not see the point in having a traditional website for desktops and a mobile-friendly version of it for those using smartphones and tablets. There are differences in the way that these sites look from a phone and a computer. Your goal is to turn visitors into customers that will regularly purchase items from your site. It is for that very reason that you need to pay close attention to mobile marketing and traditional desktop marketing.

When people visit your website, you want them to take their time and look through the content you have posted. If you want to keep them on the site for as long as possible, you need to create an experience for them that is worth their while.

Always Use Social Media

One thing you should never do is avoid the opportunity of using social media to your advantage. It is such an important accessible tool for small business owners. When it comes to consumers, nearly 70 percent of them are using social media to connect with different businesses and brands while getting support from these different companies. Some of these individuals would rather ask questions or get the help they need on social media instead of calling the company directly.

Any brand that wants to truly connect with its audience will need to use social media. These sites are commonly frequented by millions of people each day, so it only makes the most sense to build your social media presence over time.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

How Lead Generation Can Grow Your Business In Houston Pt 2

August 12, 2021 By SEO Houston Pros Leave a Comment

Important Strategies For Lead Generation

Part 2

(Continuation)This can maximize conversion rates for businesses and allow profits to increase by default. Luckily, Google has made the entire process of getting your business in front of customers much easier than ever before. Through the use of Google, you are able to directly target warm leads and prospective customers looking for your respective solutions are guided to your site. It’s truly a win-win scenario.

Thus, whenever a prospective customer looks for something they need and they get funneled into your website, your chances of converting them into an actual customer go through the roof. After all, they are looking for what you are selling. As you can see, having a quality and properly funneled lead generation process can make it much easier to convert traffic into paying customers.

Here are the important strategies for Lead Generation:

1. Content Marketing

As the saying goes, “Content is King.” The fact is, the content has been and will continue to be where a lot of the ‘real money is made on the Internet. High-quality content will always do its best at converting traffic into leads and leads into customers. Content marketing can effectively target and attract the right audience and it can demonstrate your value. It can make it much easier for your entire sales team to sell to a prospective customer by giving them ‘warmer’ leads that already have proven their interest in what you are selling.

2. Social Media Marketing

Social media is quickly becoming the go-to for marketers. It is very easy to use and it has the ability to help you attract the ideal customer to your business. It has become one of the largest hubs for connecting businesses with consumers.

3. Hiring A Specialist

Hiring a professional lead generation specialist is one of the best things you can do for your business. It will help you get the expert advice you need to take your lead generation efforts to the next level. They will know what needs to be done to optimize your efforts.

4. Search Engine Optimization(SEO)

SEO is another important strategy. This is the process of optimizing your website to get it ranking higher within the organic search engine results for respective keywords. By targeting ‘buying keywords,’ you will be able to maximize the number of quality leads you are able to get funneled to your website organically. Meaning, you won’t have to pay a dime for them.

As you can see, there are plenty of strategies that should be put in place to maximize your lead generation efforts. There are more including pay-per-click advertising, web development, and even re-marketing. The market is constantly changing. Because algorithms are in a constant state of flux, you will want to have someone on board that knows the in’s and out’s of online lead management. Any company that doesn’t recognize the importance of establishing lead generation in their marketing mix risks falling behind their competition in a big way.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

How Lead Generation Can Grow Your Business In Houston Pt 1

August 12, 2021 By SEO Houston Pros Leave a Comment

Important Strategies For Lead Generation

Part 1

One of the most highly discussed topics in the marketing world is lead generation; for good reason. You might be wondering what lead generation is and why it matters. Knowing the right techniques to use to generate leads can dictate your success. In this blog post, you will learn all of this and more.

No matter whether you are talking about a brand new startup or a multi-million dollar company, proper lead generation is a prerequisite for success in all of them. Without lead generation, a business would cease to gain new customers. Because of this, it is the lifeline of any business. It is the true engine of a business that keeps everything churning. So, what exactly is lead generation? First, let’s go over what a lead is.

What’s A Lead?

A lead can literally be any person who has expressed interest in something you are offering whether it be a product, service, or both. A lead can be gained through a variety of different sources whether it be through a paid advertisement, word of mouth, and even a phone call in certain instances. Digital Marketing Solutions that effectively funnel traffic to a website, improve search engine rankings, and increase referrals from the web to a whopping 93 percent of leads.

What Exactly Is Online Lead Generation?

Online lead generation is arguably the most important component of an effective online marketing mix. It refers to developing interest in a prospective customer by offering them input on whatever it is you are selling. Thus, in an essence, it is developing interest in your products and/or services to the point where it gets them to take action and visit your website, provide you with contact information, or even contact you directly.

Lead generation is the very early stage of turning traffic into prospective customers and eventually converting them into actual customers. Thus, having properly tuned lead generation strategies in your business is pertinent to make sales and sustain any type of growth within your business.

Why Is It Essential?

A lot of salespeople are running out of ideas on how to tap into new markets of people to sell products and services to. This can cause a clog in your business operations that needs to be cleansed. While you can practically never reach the saturation point in a marketplace, salespeople need leads driven to them to do what they do best. By leveraging online lead generation strategies, businesses are able to funnel ready-and-willing prospective customers to their salespeople to close the deal.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

How Lead Generation Can Grow Your Business In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

Important Strategies For Lead Generation

What’s A Lead?

What Exactly Is Online Lead Generation?

Why Is It Essential?

A lot of businesses in today’s marketplace are very dependent on lead generation efforts because they can turn a website into a funnel for their sales team. By leveraging websites as lead generation tools, it can increase the number of warm leads that can be turned into customers. This can maximize conversion rates for businesses and allow profits to increase by default. Luckily, Google has made the entire process of getting your business in front of customers much easier than ever before. Through the use of Google, you are able to directly target warm leads and prospective customers looking for your respective solutions are guided to your site. It’s truly a win-win scenario.

Here are the important strategies for Lead Generation:

1. Content Marketing

2. Social Media Marketing

3. Hiring A Specialist

4. Search Engine Optimization(SEO)

The Significance Of A Houston Online Marketing Pt 2

July 29, 2021 By SEO Houston Pros Leave a Comment

Online Marketing Strategies In Houston

By taking a step back to see the prevalence of online marketing in our own daily lives, we can appreciate its importance. It may come as a surprise to realize the number of times marketing campaigns are being run on your feed every day. Take into account some common practices that you’ve noticed been applied, whether or not you were aware at the time.

Search Engine Optimization

When was the last time you used your favorite search engine to look for something? Were you looking for a particular business, a product or service, or even information? Regardless, SEO or search engine optimization is what you need to thank in case you found what you were looking for. Search engines such as Google are able to give you the most relevant results through this online marketing practice. In the past, you may even have ended up making a purchase!

Social Media Marketing

You probably follow brands that you love on social media. And even if you don’t, you may have engaged with such accounts for a while after stumbling upon them. Whether or not you interact with these brands regularly, you still get exposed to their marketing efforts. You must recall seeing a post or an ad about a popular product or an upcoming sale. In other words, you can interact with the products or services of your favorite brand through social media marketing.

There would be nothing on the internet if there wasn’t content. However, that’s not the case today. Billions of pieces have filled this space. They exist in various forms including written content. These pieces are part of the content marketing strategy of someone on the net even when the content’s totally informational. You may think that you are simply being offered useful content. However, marketing to the businesses producing this content is also done.

You must be starting to comprehend the dynamics involved in online marketing…and how well it works on all of us.

You No Longer Need To Shy Away From Online Marketing

You won’t achieve anything positive by avoiding using digital marketing strategies for your business. Why not give it a shot and see its advantages? You wouldn’t be stretching too much since you may already be unknowingly using various digital marketing methods. For instance, this would be the case for your business if you set up a website. You need to take advantage of strategies that you may already be using. By doing this, your small business may enjoy better results.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

The Significance Of A Houston Online Marketing Pt 1

July 29, 2021 By SEO Houston Pros Leave a Comment

The Benefits That You Can Get From Online Marketing In Houston

What are the advantages of running a comprehensive online marketing strategy?

1. More Clients

There are few chances that a customer can learn of your business if you have no online presence. This can include having a website, social media platforms, review sites, or search engines. Simply put, online platforms are now inseparable when it comes to building a client base. This applies to all businesses.

You can be guaranteed that online marketing will be great for your business. You can drive more traffic to your business.

2. Better Online Visibility

Your business can be easily found when you employ online marketing tactics. These include search engine optimization (SEO). The services or products of your business can be seen by customers online. People tend to drift towards the options that appear first on their search results page. People will more likely check out your products or services as you gain visibility online. They can interact with you and make purchases.

3. Better Local Presence

Google uses the IP addresses of its users to provide local search results for services or products. This happens when consumers search for keywords online. Through proper online marketing tactics, you can place your business in a better place for Google to expose it to people in your locality. Remember, they are more likely to become your customers as compared to people living thousands of miles away. The completion of your Google My Business profile is the easiest way to improve your local presence.

4. Increased Authority

The way your customers perceive your business is important. Online marketing isn’t all about bettering your visibility. You can define the perception that you want your business to have through your online marketing tactics. For instance, the credibility of your business is significantly boosted when your business has high rankings on search engine results pages. You’ll find yourself ranking alongside other respected industry authorities. In other words, better rankings are a step closer to becoming a go-to provider and industry or local authority.

5. Better Quality Of Traffic To Your Website

Targeting is involved in marketing practices such as paid advertising, local media marketing, and local SEO. This refers to going for a more precise group of people who are more likely to have an interest in the products or services that you offer.

High-quality traffic can be drawn to your business if you use such targeted efforts on your website. You’ll likely generate more sales and engagements when you employ these tactics. Broader efforts that aren’t tailored don’t speak to any particular audience.

6. In-Person Visitors

You’ll notice more visits to your physical store when you start speaking to your audience directly. You need to focus on the people who are more likely to become your customers. An increase in in-store visits ultimately translates to sales.

7. Lasting Relationships

Your small business is generally kept afloat by the sales generated from marketing. However, that’s not all there is to online marketing. A long-term impact can be created through online marketing. Relationships can be built here.

You can get lots of return customers by building relationships with your customers. Loyalty to your brand is built through this. Your business will also get referrals from your loyal clients. This translates to more sales and loyal clients. There are lots of benefits that businesses are now realizing they can reap from this never-ending cycle.

In reality, you may fit the description. You probably are a client of several businesses. Online marketing tactics have been used on you without you even noticing!

A Helpful Guide To Make SEO Friendly Content In Houston Pt 2

January 13, 2021 By SEO Houston Pros Leave a Comment

Tips On Writing Houston SEO Friendly Content

Part 2

3. Well Optimized Articles

In the earlier days, most of the articles published on websites were usually a few hundred words. It used to be a numbers game which essentially meant that you needed to publish more in order to get more traffic. Things have changed today as most articles are longer than 500 words and the publishing frequency has also gone down.

This is due to the reason that Google has shown a preference for articles that are longer and of higher quality. Google’s aim is to provide the best possible answers to their user’s queries which often means ranking those posts higher that offer the most in-depth answer to the query.

300-word articles are not enough these days but it does not mean that you need to water down the content. Take a good look at the reports in Google Analytics and find out the posts with the highest engagement. Check the posts that have received the highest number of visits and the posts that have been read for the longest time. Also, find out the posts that have led to the highest conversions such as newsletter sign-ups.

Make use of this information to formalize a strategy as it works best for your particular niche.

4. Choosing Keywords Carefully

Some marketers prioritize writing without paying attention to SEO. On the other hand, some like to focus on the keywords that should be incorporated into the content.

You should begin your writing by identifying a good set of keywords that are relevant to the topic on which you are writing. For determining keywords, you can come up with them on your own or use keyword planning tools such as the one from Google or advanced SEO tools such as AHrefs or SERPSTAT. You also have the option of hiring the services of an SEO agency for keyword research.

If you haven’t started already, use this guide on how to do keyword research.

When you begin to write, make sure to use the identified keywords in the headlines, title, meta descriptions, main copy as well as ALT tags.

5. Image Optimization

It is important to add relevant images to your content to make it shareable and interesting. Websites with attractive and relevant photos are likely to make more sales as that’s what people like.

As far as image optimization is concerned, you should optimize the images by adding relevant keywords to the files and by writing ALT tags. Photo size should also be optimized as large photos slow down the load time which, in turn, hurts SEO.

Try to keep the image file size as small as possible but make sure that the images are high quality and look good. There are many image editors that allow you to do just that.

6. Focus On Shareable Content

Once you have written a content-rich, SEO friendly, and interesting article that people want to read, you need to make it shareable. There are several solutions available in the market including websites such as AddThis and ShareThis that allow you to add social media buttons to the website which makes it easy for people to share content.

7. Keep Producing Higher Quality Content

It should be self-evident by now but not every marketer applies it. If you want people to read and engage with the content, you need to make sure it is entertaining and useful. Search engines like to rank websites with relevant and high-quality content. The quality of your content is much more important as compared to all the other factors mentioned in this list.

Once you have figured out a strategy for writing and formatting your content, make use of the following tools for simplifying and improving your writing process.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

A Helpful Guide To Make SEO Friendly Content In Houston Pt 1

January 9, 2021 By SEO Houston Pros Leave a Comment

Tips On Writing Houston SEO Friendly Content

Part 1

Do you want to grow your business revenue without a commensurate increase in the marketing budget? If you do, you have come to the right place. The key is to publish content that is SEO friendly.

Here Is How It Works

Search engines rank those websites higher that are properly SEO optimized for search engines and have a good backlink profile along with solid authority. You will get more shares, engagement, likes, and clicks in case your website is on the front page of search results. There is no use of expert articles on your website if nobody is able to find your website. Simply put, you need to consistently produce SEO friendly content if you want your website to thrive.

It’s not easy and there is a lot of foresight and thought that is needed to produce strong SEO friendly content. After learning the basics and including those strategies in the content production process, you’ll find that it gets good results without adding much to your existing workload. Combine this with other promotional activities such as email marketing (regularly sending newsletters to your contact list) and a well thought out marketing funnel, and you’re set.

There is a lot you can do to bring more clicks to your website but today’s topic is restricted to producing SEO-optimized content.

Meaning Of SEO Friendliness

Simply put, it is the type of content that search engines like which means they will rank it higher in the search results. There is a misconception among some marketers that SEO-friendly content simply means content stuffed with targeted keywords but there is a lot more to it. It means writing content that makes it easy for search engines to understand, find, and connect the content to that particular topic you are covering.

As you will find in this article, producing SEO friendly content is not just limited to stuffing targeted keywords in your videos, posts, and other types of content.

Ways To Make Content SEO Friendly

1. Make Use Of Headlines & Sub Headlines

Proper use of headlines combined with sub-headlines is great for SEO. One of the biggest benefits is that your articles become skimmable which makes them easier for your readers to consume. People naturally like to share things they find easy to read.

Search engine robots work in a similar manner. When these robots are crawling through the website, they will take note of the headlines and sub-headlines and it will help the algorithms get a better understanding of your content. The algorithms will find it easier to determine the more important part of the content.

The use of sub-headlines along with headlines also helps in enhancing keyword saturation but it’s important for you to use it wisely and you shouldn’t try to game the system.

2. Internal Links

The number of backlinks is an important ranking factor for search engines. Good content naturally attracts a lot of backlinks from internal pages as well as external websites. Therefore, it is important for you to keep adding links to existing content from newer posts in order to drive more traffic by ranking the existing content higher. By consistently adding links to the already posted content on your website, search engine robots will be able to find the best articles on your website which means that people will also be able to find your best articles.

When you add links to other reputable and higher quality websites, it also adds to the validity of your website. Better links mean higher rankings for your web page in the search engine result pages. You should also use credible sources in the body of your posts as it helps in building trust with the readers.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Why You Need A Houston Digital Marketing To Promote Your Business Pt 2

December 18, 2020 By SEO Houston Pros Leave a Comment

7 Reasons For Investing In Internet Marketing Today In Houston

Part 2

3. Personalizing Your Audience’s Experience

Your customers want to feel like they matter to you and your business. They want more than spending money on a product or service. Therefore, internet marketing addresses this by striving to create a holistic customer experience.

It can be designed and executed in a personalized way so that it addresses the individual concerns of every consumer. That means you can create tailored experiences that fit the needs and interests of each customer. Such a move is essential because people are different and will come to your business for varied reasons. Some may do so because they are interested in one type of service or product, while others will be interested in another. Therefore, the various needs translated to different customer experiences, and each needs to be met.

You will achieve this by creating multiple, bespoke marketing strategies that you can fit into one campaign. Such a thing is why internet marketing is a powerful tool for today’s businesses that seek to make their name known in the digital sphere. It helps them deliver the best possible experiences to their targeted leads and turn them into potential customers.

4. You Can Drive Quality Traffic

Traditional advertising faced a significant hurdle, that of getting interested leads. Such methods made it hard to know the number of valuable leads to reach since the ads would reach both the interested and disinterested consumers. As such, it was difficult to generate quality traffic that can signify valuable leads.

With internet marketing, companies can drive more quality traffic to their websites. They can reach more interested leads, which means targeting a specific demographic which translates to traffic that needs the products or services on offer.

The specificity of the demographic can be based on interests, socioeconomic status, spending habits, hobbies, and other information. With this, you can be very precise about the audience you want to target and be able to reach them, knowing that they will be interested in your business, products, or services.

5. You Can Increase The Company’s Visibility

If you want more people to visit or contact your business, then you need to increase its visibility. Marketing will be at the heart of this objective, but you need to do this both offline and online. With the offline approach, you are limited regarding who sees your adverts. You will not have much control over that.

But with the online strategy, you are exposed to billions of interest users. Moreover, you will have different elements assisting in the marketing of your business 24/7, which translated to increased visibility.

6. You Get To Multitask

When doing internet marketing, you can run several marketing campaigns at once. You can have one for your high-level consumers so that you can provide the quality of experience that suits them. Similarly, you can have another campaign running concurrently, the aims are drawing in new interests. Both experiences will be different, but the two are under the same internet marketing blanket.

Furthermore, you will be able to handle millions of consumers at once when they visit your site. You will only need to invest in a robust website that can take on multiple transactions so that you can get more conversions. All that translates into an opportunity for your company to grow and succeed.

7. Your Competitors Are Doing It

Lastly, your competitors are investing in the internet market, so why should you be left behind? They are continually looking for new leads and thus are keen on coming up with different internet marketing methods and will give them an edge over their competition.

Therefore, do what you can to beat them at their game. Taking your marketing online and obtain leads that you can convert before you lose them to your competitors.

Call or contact SEO Houston Pros today for any help you need with your internet marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.