Online Marketing - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Is Hiring A Houston SEO Company Worth It In 2019?

June 11, 2019 By SEO Houston Pros Leave a Comment

The Great Worth Of SEO Services In Houston In 2019

Is investing in SEO worth it in 2019? Does it pay to invest time and money in ranking high naturally given that Google’s algorithms keep changing and paid advertising yields much quicker results? There are numerous advertisers that have claimed that SEO is on its deathbed if it is not already dead. However, to determine whether SEO is still worth it, you should consider what it is that you are trying to achieve with SEO.

SEO, for the most, is a misunderstood product. It is not static nor is it a magical answer to all your marketing needs or problems. In many regards, SEO is a science and an art that continuously evolves. It requires SEO continuously study and notice the trends, patterns, and potential changes.

With this in mind, this read will help you determine whether SEO is worth the time and money. There are 3 main qualitative elements to consider in order to determine if SEO is, indeed a worthy investment.

What Can SEO Do & Achieve For Your Business?

You must have heard that SEO will help shore up your bottom-line. That is true, but only when all the stars align well. It is important to note that SEO is a direct factor in increasing your business’ revenue; sales are the direct cause of bottom line improvement. SEO is nor the end-all-be-all. Instead, it is a strong indirect factor that can shore up your revenue opportunities.

So, What Will SEO Do For You?

SEO will improve your overall ranking in Search Engine Results Pages (SERPs), thereby increasing the organic traffic you get, and improve the experience you give your traffic. User experience has long been an important ranking factor. However, it is increasing in importance given Google’s recent direction of making speed a ranking factor.

For your SEO effort to improve your overall profitability, your website should handle the organic traffic efficiently and funnel them to a sale effectively. No contact information displayed? No call to action? SEO will do very little to help your bottom-line.

SEO simply sends organic free-of-charge traffic to your website.

Which Is Better – Organic Or Paid Traffic?

First things first, you need to define “better”. There are people who consider quicker traffic as better. Other business owners consider quality traffic as better. Other business owners classify cheaper traffic as better.

As such, it all boils down to 3 categories:

Speed of the traffic to your site (sooner = better)
The quality of traffic (more conversions = better)
The cost of traffic (cheaper = better)

SEO = Slower Traffic Than PPC Traffic

If you are prioritizing the speed of result – essentially how fast you can generate traffic, then SEO is not a good marketing route to go. SEO is slow to mature and yield results. Performing SEO is basically trying to earn your website popularity. When your website goes online, it is one in a million websites to be launched that very same day! As such, SEO is slow to yield traffic

If speed is of the essence, you are better of going the PPC route.

SEO Delivers Higher-Quality Traffic Than PPC

The vast majority of search engine users do not trust ads. Ad-blindness is a real phenomenon and an ever-growing one for that matter judging by the growing list of ad blockers. People are fed up with the ads. You cannot even go to a local fast-food drive through without being lied to. How many times can you recall your burger look like anything like the pictures? See what I mean.

Over 70% of search engines users will scroll right past the ads section and go to the organic traffic section. They perceive the organic results to be more trustworthy and better. As such, when you rank higher, the visitors know that you earned your ranking rather than buying it.

As such, as long you target high-quality keywords and provide high-quality valuable content for your visitors, your conversions will be higher from organic ranking than PPC.

In this regard, if you are after quality visitors, you need to convey a sense of trust. You need to leverage SEO.

SEO Is More Cost-Effective Than PPC

PPC stands for “Pay Per Click” and is indicative of the form of acquisition you get from it. You pay for every click on your link. When you run an ad on Google, LinkedIn, Facebook, or Twitter, and someone clicks your ad, you have to pay for the click. The CPC – cost-per-click – will vary depending on the quality of your ad and the completion in your space.

You might spend $0.50 per click or $70 per click when you use PPC.

SEO, on the other hand, is not a per-click marketing model. Once you are ranked on the first page/top 10 on Google, you will continuously receive organic clicks. Importantly, you do not have to pay for every click.

SEO can eventually allow you to get the amount of traffic you get from your PPC budget, say $3,000, all for free.

As such, in the case of SEO, it delivers lower cost-per-acquisition in the long run. If you are interested in lower long-term costs, SEO is perfect for you.

How Much Will SEO Cost?

For you to get the proper picture, it is far better to consider SEO as an investment in your business rather than a cost. When you pay for SEO services, you are building an asset that involves building a website and creating content that will last as long as you need them to. Every dollar you invest in SEO will deliver results that stick with your business. As for PPC, you gain leads fasters but your leads disappear the moment you stop running the ads.

SEO Is A Long-term Investment.

So, now the question becomes, how much is the appropriate amount to invest in SEO?

The amount you invest in SEO will depend on the agency you use given that agency cost vary. It will also depend on your industry. However, you can expect to pay anything from $300 to $500 for local, low-competition SEO services involving a single location.

On the other hand, for national and multi-location with stronger competition, SEO will cost you anything from $1000 to $6000 per month. As such, the appropriate investment for your business will depend on your business goals, the lifetime value of your customers, and your budget.

Is SEO Worth It From A Time & Money Investment Point Of View?

If you have the budget for it, you should begin doing SEO as soon as possible. In SEO, time is a valuable asset. The longer you delay in investing in SEO, the longer it will take to get traction on SERPs ranking and the longer it will take to get the free traffic.

This is the case in one-person shops. In fact, investing in SEO makes more sense for small business operations. You can even take the DIY route rather than hiring an agency.

If you are interested in doing SEO as a DIY project, here are the 4 most important SEO tasks to do!

In a nutshell, SEO is a valuable investment. It is a worthy investment. Given that you are building assets for your company, SEO is an investment with long-term benefits.

What Are Your Thoughts?

Tell us what you think in the comment section. Do you feel SEO is worth it? Has SEO reduced your customer acquisition? Has SEO improved or lowered the quality of traffic you get?

You can go a step further by getting a personalized digital marketing plan to see the benefits you stand to get from SEO.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Addressing The Estimated Time Of Success For Your Houston SEO Campaign

May 13, 2019 By SEO Houston Pros Leave a Comment

SEO In Houston: How Long Does It Take To Work?

Search engine optimization (SEO) is an absolute necessity in today’s online world, and admittedly it’s not the simplest of exercises. Any major provider of digital leads or online services has fielded the question “How long does it take to rank in Google?” or some variation thereof. Chances are this question comes up with virtually every new client. While it makes sense as something a business owner wants to know, the problem is that there’s no simple answer. There are multiple reasons for this, not the least of which is the ever-changing world and even the very nature of SEO.

Ranking #1 or even ranking at the top of page one involves many different factors, and it isn’t as simple as it used to be as Google has introduced things like maps, snippets, above fold ads, related queries, and more. Whether wanting to know how to rank for #1 specifically or just top half of page one of Google, trying to put a timeline on things is really impractical.

Houston SEO Now vs SEO Then

There is an absolutely huge difference between how SEO used to be and how it is now, and that doesn’t help the confusion around the time issue. There was a time where simply identifying major keywords, writing some content repeating the keywords, and getting/making/buying backlinks and that would be it. There wasn’t much competition. There would be 5-10 main keywords, and they would be the big winners.

That was how things used to be. Normally when we find a client who talks about being #1 for a specific keyword or for just 2-3 keywords, it’s clear they have an idea of the old way of doing things. While this might have worked at one point, to be blunt nowadays this strategy is wrong. The truly big keywords are dominated by 20-year-old websites from established brands. In addition to this, Google’s data shows that most traffic comes from new keyword searches, longtail keyword searches, and most high traffic sites get hundreds or thousands of different searches making up that traffic.

In other words, if you’re completely focused on a small number of generic keywords you’re not likely to rank for anyway, that’s a losing old school strategy.

Modern SEO that is done well will have a very different focus. Between the expectation of getting very specific information to the use of mobile devices for search, to natural language searches due to vocal software, the overwhelming amount of traffic comes from natural phrases, questions, and keyword queries that are three words or way more.

Since searches are becoming more and more detailed for better more precise results, this actually opens up a lot of opportunities. Whereas the “top traffic” general keywords are often near impossible to rank for, there are thousands or tens of thousands of terms out there which have little competition, very few (or no sites) optimized for them, and this allows blog posts with dozens of these related terms to be used and ranked for quite easily.

This is great news. The traffic numbers might be smaller, but when combined they can add up quickly. In addition to this since the focus includes more detail that means your ranking pages will be more relevant, the traffic will convert at a much higher rate, and the end result means more visits, more followers, and more customers.

That true bottom line benefit should be your focus on modern SEO.

Do Rankings Still Really Matter?

Sure, rankings matter to an extent. You have to be found for your website to work for you. That being said, chances are that individual keyword rankings don’t matter as much as you think they do, and contrary to instinct, that isn’t the main measurement you should focus your attention on.

While higher keyword rankings are definitely a good sign, the end result you want isn’t a bunch of #1 rankings, but more leads and more paying customers. That outcome is what you should be focusing on above all else: the bottom line results.

After all, would you rather want five #1 rankings that bring only 3-4 new customers a month, or many middles of the page longtail keyword rankings that don’t look impressive but bring in 25-50 new customers a month?

That should be an easy question to answer.

How Long Does SEO In Houston Take To Work?

Understanding the real intent behind this question is leads, sales, and business and not just top keyword rankings, then understand that the answer is “It depends.” That might not be a gratifying answer, but it is the only honest one. We understand this can be frustrating, but that doesn’t make it any less true.

There are many different factors that go into how likely a website is to rank in a niche. Just a very short list includes:

How old your website is
If your website has ever been penalized
How competitive is your niche
Are you local, regional, national, or internationally based?
How many backlinks do you have?
How clean the coding is
How much good content exists
Does Google see you as trustworthy
Does Google see you as an authority
Is the past of your domain name (URL) clean or dirty?

These are just some of the many factors involved and no two situations are the same, even among websites competing against each other in the same market.

The SEO Process Timeline

One thing that we can give you is a general timeline of our SEO process to get the process going for every single one of our clients.

First Month

Full niche research, SEO audit of your website, figuring out an effective keyword strategy and planning the long-term customized plan that will work specifically for your site and your situation.

Second Month

We begin the technical SEO work based on our findings during the audit. This is important and we’ll take the necessary time to do it right since this sets the foundation for everything to follow. Some changes are quick, some can take months. Generally, technical SEO doesn’t lead to any noticeable changes or surges – but these are crucial to getting those bursts of traffic in the future. If appropriate, we may start adding quality content or building links during this time.

Third Month

This is when the all-important step of content creation really gets attention. This not only includes articles and blogging, but also white papers, filling out website informational pages, and more. Many times the first signs of benefit can be seen by the end of a month, but the large jump from consistently great content takes place further down the line.

Fourth Month

Continuing with the long-term content creation plan, finishing up any technical SEO at this point, and taking care of your site’s backlinks. This means disavowing damaging links, cleaning up low-quality links, and searching for opportunities for high-quality links. Many companies start seeing some good signs of life here, but this will be a trickle compared to another 6 or 12 months down the line.

Fifth Month

Add in social media management, more content-based outreach, as well as PR & media outreach for branding and getting attention from Google for more trust and authority. This often leads to direct SEO benefit, as well.

Sixth Month

If traffic is at 5,000+ a month, conversion rate optimization is looked at to test and really make sure you’re getting the most possible out of every visitor. If not, the earlier steps continue as long-term content and outreach will pay off over time, though that time frame will vary based on niche, area, and competition.

Generally speaking, most SEO specialists will give 4-6 months as to how long it takes to start seeing early results. Most of the time that’s fairly accurate as a rule of thumb, but SEO is a slow burn that becomes an explosion. The slow early results tend to happen in this time frame, but the work already done will continue to pay off months in the future. If you stay with it, then continued SEO efforts will eventually multiply. That’s especially true a year after starting SEO efforts and many companies see a second surge at 18 or 24 months, at which point steady growth based on effort is the norm.

You MUST Commit Long Term

Too many business owners want to make minimum investment for a minimum amount of time. That might have worked in some cases 15 years ago, but those days are gone. Far too many companies badly underestimate how much time, budget, and effort it takes to see the full-scale success that comes with a good SEO campaign. Often times even when companies start out with a healthy budget and taking the right steps, they cancel far too early because they don’t see results early enough.

SEO isn’t something you start at the beginning of a quarter and judge at the end of it. You don’t see major results at 3 months no matter how good the effort, or the budget. At a minimum budget 6 months and honestly, best results come from those willing to put in at least a full year – at which point you should definitely be seeing multiple signs that the campaign is working and delivering rankings, traffic, and customers to your site.

SEO builds on itself, and you won’t see the same results doing it piece-mail as you will with a concentrated and extended optimization campaign.

Your #1 Houston SEO Specialists

We know how to make a long-term SEO plan that will work for you and your business. No more losing to the competition, no more giving up the fight to bigger competitors at the start. There are opportunities out there that skilled SEO specialists can take advantage of and we are here to do that on behalf of your company against your competition.

These are plans that are built around bottom line results: not large lists of non-money making keywords that look good but don’t deliver. We enact SEO plans that get you rankings, but rankings not for the sake of rankings. Rankings which will get you qualified visitors looking for your services, your products, and who become buyers who help your bottom line.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

What Is A Public Blog Network?

April 8, 2019 By SEO Houston Pros Leave a Comment

Comprehensive Guide To Private Blog Networks

In this comprehensive guide, we will be taking a very close look at private blog networks.

Beginning with the absolute basics, we will guide you through the process of how to set up, use, and manage a private blog network in 2019

With thousands of words of step-by-step training, even advanced and intermediate SEO can learn something new from our guide.

Let’s get started.

What is a Private Blog Network?

A Private Blog Network (PBN) refers to a network of authoritative, established websites that are used for building backlinks to your money website(s) to rank higher within the major search engines like Google.

A money website is s site you are intending on ranking. It is the one that will earn money for you. These sites are also sometimes referred to as the client website.

PBSNS is short for a PBN Site, which refers to a website that is part of a private blog network.

There is one very important detail to note, which is each of the individual PBN websites is not linked in any way to each other. The concept behind a private blog network is these websites appear to be unrelated to one another, so that links appear to be natural ones, instead of somebody linking to their own websites from other websites that they own.

Is this against Google’s guidelines?

Yes, absolutely.

The only time that Google will tell you exactly what you need to do to rank is when they advise you to use Google AdWords. However, for ranking in the organic results, Google is the worst possible source for information.

If I were them I would do the same thing. Why tell people how to rank for free, when instead you can earn over $40 billion a year from your ad revenues?

Does this work?

If it did not work, then I am sure that Google would not be trying to target PBNs and trying to scare people away from using this strategy.

Yes, it is basically just a scare tactic, but there are people still continuing to build networks and are ranking just as easily as they ever have.

Why does this work?

The top ranking factor is links.

When Matt Cutts was asked about backlink relevancy being excluded from the algorithm, he replied that although there is lots of spam and some noise, it turns out that backlinks are still a very big win when it comes to the quality of the organic search results.

What makes the strategy so effective is that the websites that make up a PBN are considered to be authoritative by Google. You are not getting links from a spammy, untrustworthy site, or a brand new one. Instead, you are getting backlinks from a popular website that is loved by Google’s algorithm.

Here is an illustrative example to help you understand how it works.

In 2011 there was an initiative that was launched to help clean up Chicago’s streets. They set up a website under the name of cleanchicagostreets.com.

This initiative got a lot of publicity. It was featured on local news websites and local government websites.

Enough money and publicity were raised to follow through with the plan. They did so within one year.

Now that they no longer need the website, it has become an unnecessary cost to renew their domain and hosting. So they just let it expire.

The domain has links from local news websites and local government websites. And because the site has links from highly trustworthy websites, Google assumes this is a trustworthy website as well.

Fast forward to the present, and this domain is found by an SEO. The person can look up the site’s metrics to see how authoritative and trustworthy it is perceived to be, and the buy it from a domain registrar and use it as part of their PBN.

That is basically how domains are located.

Every day, 30,000 to 50,000 domains expire, with many of them having good metrics to use as a PBN site.

Introducing Metrics

There are four major metrics that can be used to measure domains. All of them can be used at the same time, however often 1 or 2 is sufficient.

They are:

Citation Flow (CF) by Majestic.com
Trust Flow (TF) by Majestic.com
Page Authority (PA) by Moz.com
Domain Authority (DA) by Moz.com

I don’t have enough technical knowledge to know exactly how they all work. However, here are the basics:

CF measures the power of a website’s links
TF measure the authority and trustworthiness of a website’s links.
PA measures how authoritative one page on a site is, based on its links. It is influenced as well by the website’s DA.
DA measures the authority of the entire domain, based on its links.

The following is a quick guide on what you should look for:

CF – 15+
TF – 13+
DA – 18+

I have purchased weaker domains than this many times, but it is the general guideline that I try to follow. You don’t have to worry about following this guide exactly.

The metrics represent the domain’s power that you are reviewing. However, there are a couple of more things that you should check before you buy a domain.

Referring Domains – This metric shows how many websites are linking to the domain that you are researching. Anything over 30 will be good enough.

Backlinks – This is how many links that a website has. If a website links to another site 2 times, that is 3 backlinks but just 1 referring domain. So be sure to check them before you buy a domain.

Anchor Text – The text that is used by people when linking to their website. See if a brand name is contained (which is normal), but avoid sites that heavily target keywords or have large brand names frequently associated with selling counterfeit goods, and some other obvious things such as adult-themed or viagra.

Metrics Checking Tool I recommend:

Ahrefs – Biggest and more reliable live backlinks index.

The only important metrics in 2019

Is Domain Authority BS? Is Trust Flow BS? Those comments have been trending within our community for quite some tie now, but who can you believe?

The real answer is:

What Google thinks is all that matters. Not Ahrefs, Mox, Majestic or anybody else.

From the time that Google announced that they didn’t have any plans to do more updates to PageRank, there hasn’t been any way of knowing precisely how domain quality is measured by Google.

This is where the metrics above come into play. They are not ideal, but they are third-party algorithms that measure domain quality, that are based on the tool’s theories of what Google considers to be important.

At times they provide great analysis, while at other times they are inaccurate.

Manually checking the backlinks is the most important thing you need to do. If the backlinks come from mainly directory listings, thousands of different blog comments, Chinese anchor text, or an automated backlink building tool, then that is not a good domain.

To take things further, the following is break down of metric checking:

Do the metrics meet your requirements?
(If no) Are there any links coming from super authority domains. Those may be worth buying anyway sometimes. I.e. BBC.co.uk backlinks
(If yes) Are the site’s backlinks low quality or spammy?
(If no) Is it indicated by the Wayback Machine that the domain was used for spam?

Using the Wayback Machine enables you to see precisely how the website looked in the past so that you can verify whether it has been used for spam.

Where To Locate Domains

Knowing what you should look for in a domain is just one part of the game. You also need to know where you can find them.

Before we discuss that, it is important for you to understand the kinds of domains that can be found.

Expiring Vs Expired Domains

Expired Domain – This is a domain that has been fully dropped and can be registered at any registrar at the standard registration cost for a domain.
Expiring Domain – This is a domain that has reached its expiration date but the registrar has held onto for selling or auctioning off. Those domains retain their age. So, for example, if the domain was registered 5 years ago by its previous owners, then it is still considered to be a domain that has been registered for 5 years.

There isn’t any conclusive data on which kind of domain does better. There are some individuals who think that more power is provided by expiring domains. However, many of them are biased due to the fact that they sell expiring domains.

The only thing that I can tell you for sure is that both kinds of work. However, you are a lot more likely to find an expiring domain that has high metrics, than you are an expired one. However, you will also have to pay for that privilege.

In terms of finding domains, there are several different strategies that can be used;
Locate a broker – Easy
Scraping – Not viable any longer
Auctions – Easy and Time-Consuming
Backordering – Advance and Time-Consuming

1. Find a Broker

The following are several broker websites that you can purchase domains from, either in bulk or 1 at a time.

Note that I haven’t used all of the brokers myself, but I’ve at least heard some good things about them from others.

TBSolutions
HighPADomains
PureQualityDomains

Lion Zeal Market Place – join this 4,000+ person FB group for purchasing and selling SEO-related items

2. Use Auction Websites

Most people used to purchase domains from auctions before scraping became popular. They are expiring domains that keep their age since the registrar is selling the domain off because the owner did not renew it.

Usually, you can find domains that are more powerful at auctions compared to scraping since the dropped (expired) domains are picked up quickly by the competition – if they are not bought already during the auction stages. The drawback to auction is you have to pay extra in order to get first dibs.

The following are some auction sites that you can check out:

NameCheap Auctions – Has thousands of domains available in its marketplace
GoDaddy Auctions – In the past was THE place for purchasing PBN domains
NameJet – Good potential for finding high-quality domains

3. Backordering

The last strategy for buying domains is the most advanced one. However, for the cost, it is the best domains that you can buy.

A back ordering company is a service that you pay to grab a domain for you as soon as its registration is dropped.

We discussed this early when we said that whenever a domain expires it actually does not expire. The registrar frequently keeps it, sometimes it is sold or auctioned, and usually isn’t dropped for about 2 months.

Scraping tools look for really old websites and try to purchase domains that are missed by individuals who are back ordering. However, the advent of selling and scraping domains as a type of business, and with the industry buying millions of dollars in domains each year, it is really hard to scrape high-quality domains these days.

However, with backorder, you can ask for domains that are expired but not yet dropped by using a backorder service. They check repeated to see if a domain may be registered yet. When it can be, they will try registering it for you. That is referred to as drop-catching.

How successful you are will depend on your competition ultimately. If everybody is attempting to get the domain, you might miss out. Also, some of these services are of high quality than others.

In order to increase your odds, it is possible to use multiple services to backorder, depending on how much you want a certain domain.

If somebody else has back ordered a domain using the same service, and this service catches it, then it will go into auction between the other person and you – and that can get expensive.
The following are some of the top back ordering services you can use:

Pheenix
NameJet
SnapNames
DropCatch

Many of the services above will give you a pending delete list, which is a list of domains about to drop that can be back ordered.

The following are some links that can help you:

SnapNames
NameJet
Dynadot
ExpiredDomains

This strategy is for advanced users and is definitely not simple. Also, you will need to have some tools to check the metrics of the domains in the above list to check their quality. However, that is the way you should do if you want to buy the best-expired domains.

Important Things To Be Aware Of When Buying Domains

The first word of PBN is Private.

You cannot hide from Google, and you will need them to crawl your websites in order to see the links and then pass the power on. However, you do need to ensure that there are no associated between your websites. They need to appear to be independently owned.

Whenever you are purchasing domains, that means you should mix up your registration dates and domain registrars. Don’t purchase from the same one all of the time. And don’t have your information and name in Whois on all of your domains.

You can try out the following domain registrars:

GoDaddy (beware of expensive renewal fees)
Dynadot (they show your name even when you buy whois protection)
Name
Internet.bs
NameCheap

How To Find Hosting For Your Domains

Once you have a domain(s) in your possession, hosting will need to be set up so that your websites can go live.

In order to avoid Google (or anybody else) knowing that you own all of the websites, they each need to be placed on different hosting accounts.

If you host them all on the same server, then it will be obvious that they are associated with one another.

The need for having separate hosting providers is what fueled the popularity of using SEO hosting services.

However, the problem that “SEO hosts” have is most of them come with footprints that show all of them are the same provider.

The best thing that you can do is hide them all in plain sight.

The way to do that is to use popular hosting services that real websites use.

The following are some examples:

Incapsula
CloudFlare
Amazon Web Services (technical)
DigitalOcean (technical)
HawkHost
GreenGeeks
HostGator
BlueHost
ASmallOrange
Premium Shared Hosts

When compared to cheap shared hosts or SEO hosts, most of them are expensive, but it is worth it to reduce the risk of losing your entire PBN network.

Fortunately, there is a less expensive option that is available.

My friend Kevin has purchased reseller accounts from all of the leading shared hosting companies and will host all of your PBN websites on them at a much lower rate (starting at just $1.82/month per website).

Learn more about the services offered by Kevin here

There are costs associated with getting all of this setup, and for beginners can be scary. However, the overall ROI to having top rankings for multiple websites can justify the costs easily.

Later in this guide, I will be covering clustering, which is an advanced strategy. That will enable you to host multiple PBN websites on the same hosting account without any risk. However, you can only do this if it is allowed by your hosting plan. So be sure to purchase packages that allow MySQL databases and multiple domains.

For now, just realize that the safest method is to just host 1 website on each host, and to always use high-quality hosts.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Lead Generation Tips From SEO Experts SEO Houston Pros

March 28, 2019 By SEO Houston Pros Leave a Comment

Everything About Lead Generation That You Need To Know

Part 4

Content Syndication

Prospective buyers will not check your website each time while they are on their purchasing journey. It is always critical to be present in every potential place that they might end up, and using content syndication helps to accomplish exactly that. The content strategy enables you to provide the right prospects with valuable content. This content may be in the form of whitepapers, articles, new releases and other types of content, and appear on third-party platforms and sites. You can also be assured that your leads will increase, given that content syndicators are going directly into your inbox.

Sales Development Representatives

Also referred to as Lead Qualification or Sales representatives, a Sales Develop Rep works through conducting the qualifications, contacts, and reviews of leads that are generated through marketing, and then getting them over to Sales Account Executives subsequently. These middlemen are in between sales and marketing. It is a necessary transition to ensure that the only lead marketing that gets over to the sales team are all qualified. Therefore, the SDRs ensure that leads are educated well by offering valuable content to them and creating a positive impression that creates future demand and gains the lead’s trust as a reputable advisor. If this part of the lead generation process is skipped, you will end up having blank leads that are waiting to qualified, questioned and finally converted.

Middle of the Funnel (MOFU)

Too much information causes buyers in some cases to have a tendency to ignore your messages. However, you need to keep pushing until the point that you are noticed, and one of the ways to do that is to create a strong relationship with the prospects. Instead of pressuring buyers who aren’t ready to purchase into buying, then you can leverage a proven lead nurturing style in order to get them to become interested in your brand, without having to stop them necessarily from educating themselves. Lead nurturing can significantly improve the Middle o the Funnel (MOFU) – you are able to keep the prospect engaged by providing them with valuable conversations after their attention is captured through your own lead generation efforts.

Getting your lead nurturing right, will low you to make improvements to your conversation rate as well, obtain more revenue, and reduce the length of your sales cycle ultimately. I just need to find the right customers at the right time. Buyers are brought into your sales through your lead generation efforts, and scoring and lead nurturing drives them into the direction of sales, which leaves your sales team to be able to close the deal when the timing is ideal.

Lead Scoring

This a type of shared marketing and sales techniques that come in handy when ranking leads in order to establish what their readiness it to buy something. The interest level that is displayed in your business, their current interest level is displayed in your business, and their current stage within the buying cycle, and how it fits with respect to your business is what the determining factors should be when leads are scored. When appropriately done, lead scoring may help the company understand if lead nurturing should be applied to the lead or just fast-tracked to sales. It helps to improve your revenue cycle subsequently while driving increased ROI and aligning sales and marketing.

Popular Metrics That Are Utilized In Lead Generation

Measurement strategies should be created ahead of time, which will assess and guide your marketing technique. While creating those strategies, you need to understand what be measured and when, and how you are planning on measuring it. The following are some of the most common lead generation metrics that you can use to measure as an evaluation method for all of your lead generation efforts:

SAL to SQL (Sales Qualified Lead) that refers to the converting from the SAL over to Sales Qualified Leads.SQL over to Opportunity, that refers to converting from SQL over to opportunity Quantity for Sales Qualified Leads and that is number SQLs that are transferred over to their sales team.
Quality of SQL, that refers to the percentage of SQLs that your sales team accepts.
Cost per inquiry, which refers to the ratio of your lead acquisition costs and the total amount of inquiries.
Cost per lead refers to the ratio of total campaign costs and number of leads.
Inquiry to Marketing Qualified Lead (MQL), refers to converting the initial inquiry into a Marketing Qualified Lead.
Marketing percentage of contribution to the sales pipeline, or the percentage of revenue into the sales pipelines (opportunities) that are received from the marketing strategy that is employed.
Marketing percentage of the contribution to close revenue, that is the percentage of the revenue that is part of close won deals that come from the marketing strategy that is employed of MQU to SAL(Sales Accepted Lead) which refers to converted from MQL over to SAL (Sales Accepted Lead).

Lead Generation Resources

There are different forms of lead generation resources that are available. For example, you can use lead generation software for achieving better alignment between your marketing and sales, to amplify the speed of your sales pipeline and obtain more qualified leads, which will all culminated in an increase of overall effectiveness across all of your business’s aspects.

Having the right lead generation resources and tools can improve the number and quality of your leads significantly that are transferred over to your sales team. That is an indication that your lead generation efforts are definitely achieving your desired results.

Conclusion

Now that you have a thorough understanding of what lead generation is, we are confident you will be able to improve your company’s lead generation strategies and align them with your set objectives and goals ultimately.

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Lead Generation Tips From SEO Experts SEO Houston Pros

March 18, 2019 By SEO Houston Pros Leave a Comment

ALL YOU NEED TO KNOW ABOUT LEAD GENERATION

Part 3

Modern-day search engines are engineered to recognize and reward top-quality content posted on optimized websites. As such, it is not only important to craft content but the content must be of high-quality. To ensure you meet these targets, you can organize a content audit intended to give you insights as to the distribution between leadership and promotional themes.

With regards to thought leadership content, the content must be compelling, insightful, and substantial. It is not just a matter of developing content for the sake of it. Ensure that the content prioritizes content quality and not just quantity. Your content should not just promote you or your products, it needs to be useful.

Moreover, you should promote your content, both visual and non-visual contents, on your social channels. This is especially important for your high-quality and engaging content. As the content continues to engage with the audience and improving viewership/readership, Google and other search engines will consider your content as being valuable content. As a reward for producing high-quality content, they will rank you higher. Additionally, the natural links that you get from your promotional efforts tend to be more valuable than other links. Therefore, make a point of developing useful and informative content.

Website

For all your marketing efforts, you need a place to carry out all your conversions. A well-optimized website is the best place to do this. Endeavors such as convincing prospective customers and or clients to sign up to your newsletter or enter promotions are most effective when done on websites. Importantly, such endeavors help you convert visitors to leads. However, you need to get the content, the layout, the forms, the designs, and Call-to-Action (CTA) right.

Blog

The blog provides the best space for you to foster trust with your potential customers and clients. For starters, the blog is accessible via various internet channels, which makes it search engine optimized.

That being said, you should note that not everyone is readily willing to sign up for a demo or give their email to sign up for the newsletter. The best course of action is to clearly and ask the blog traffic to follow you on the various social media channels you are active. While they follow you on social media, you can use highly engaging content to capture their interest bringing them back to your blog. When they visit your blog several times, they will naturally explore your entire website. This makes your blog an important conversion tool.

Social Media

Social media has been growing tremendously in the recent past resulting in an explosion of information. These days, buyers are using social channels to get reviews of certain products and services, especially through the eyes of influencers and their peers. As such, you can use social networks for branding and exposure, you can use it for lead generation also. Therefore, you should aim to be easily accessible of social media channels such as Twitter, Facebook, LinkedIn, Instagram, etc. wherein you can build trust.

Outbound Marketing

While the main interest in marketing has been inbound marketing, the prudent approach is to blend both inbound marketing and outbound marketing. Inbound marketing will unboundedly yield lead generation activities, you still need outbound marketing to bolster your inbound marketing efforts and streamline the target audience.

Inbound marketing is the use of outbound channels to get your content and message to an audience of potential customers and buyers. These efforts are typically made through rented attention, instead of your own attention channels.
On the other hand, when dealing with outbound techniques, you have to make our audience know about you without having met you. As such, the outbound methods are designed to wow your audience, giving your company a stellar image. The massaging in outbound marketing is highly streamlined and it is accompanied by a compelling call-to-action.

This makes outbound marketing very effective; it can push a lead through a funnel very fast to the intended conversion, whether a purchase, a newsletter sign up, or any other end-goal. By combining both inbound marketing and outbound marketing, you can provide the leads with the extra urge to go down the funnel much faster.

The perfect blend of inbound marketing and outbound marketing can potentially skyrocket the number of shares and views you generate. Importantly, this increases the number of potential buyers accessing your message and content.

Email Marketing

Email is another important marketing tool. It is the most popular lead generation tactic that marketers use given its stellar ability to grab the attention of prospects. As such, you should use emails as one of your main communications channels. This will allow you to get your content and message directly to your audience, prospects, and leads.

Display Ads

The main advantage of display ads is the potential to directly reach out to a specific demographic or target a certain behavioral action. However, this means of lead generation allows you to target a specific location or even a specific online publication.

You can also use re-targeting ads which track your leads pattern of behavior on your website. With re-targeting ads, your visitors can be cookied, allowing you to display your ads to them even they visit other websites.

When done properly, display ads can drive leads, pass your message to your target audience, and educate your potential leads. In fact, displayed ads can and are used in every stage of the conversion funnel. You can use display ads to build your audience and brand at the upper stages of the funnel. It can help evaluate and educate your leads in the mid-section of the funnel. Finally, it can improve drive conversion at the bottom of the funnel.

Pay-per-Click Ads

Pay-per-Click better known as PPC is the ads that you are charged with each click of the ad. This model of marketing is usually deployed by search engines such as Google, Bing, and Yahoo on search results pages or even on third-party websites.

On search engine results pages, the PPC ads are displayed in the sponsored section of your results, which is typically located in the top section of the page. Therefore, you can use PPC to grab more attention to website and company. Importantly, you can use PPC to generate high-quality leads. By use relevant and targeted keywords in your ads, your ads will be displayed when your audience search for the keywords.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the fourth installment of this article!

Lead Generation Tips From SEO Experts SEO Houston Pros

March 11, 2019 By SEO Houston Pros Leave a Comment

ALL YOU NEED TO KNOW ABOUT LEAD GENERATION

Part 2

To be successful at lead generation, a lead must be willing to invest in lead nurturing and facets of Middle of Funnel (MOFU) techniques. The MOFU techniques are designed to nurture the already established relationship and create and grow trust by providing high-quality engaging content. Importantly, the techniques should gently guide the lead to making a purchasing.

In recent times, to be successful in lead generation, you have to combine TOFU and MOFU techniques and approaches effectively into a holistic marketing philosophy. Only then can you efficiently convert your leads into paying customers and or clients.

Lead Generation Research

Lead generation tactics are an important part of lead generation. Increasingly, companies are now spending a lot of money to diversify the creative means they can capture their audience’s attention despite all the noise that exists.

Lead Generation Budget Observed Trends

In recent times, we have observed the rise in the net spending on lead generation by marketers. The money is typically used in SEO, website optimization, and social media.

CMO Lead Generation Focus

MarketingSherpa reckons that senior-level marketing executives and CMOs are prioritizing increasing or getting measurable ROI from their marketing efforts. Moreover, they are prioritizing the optimization of marketing and sales funnel over in their lead generation. As such, CMOs are focusing on finding viable methods of improving the quality of the leads generated from their marketing efforts and investments.

Top Lead Generation Challenges

As mentioned above, lead quality is the main priority for marketing executives across the board. However, lead quality is a significant challenge that marketers have to deal with. An IDG study revealed that 61% of the marketers in the study find generating high-quality leads to be a huge challenge.

That being said, marketing executives have to contend with inadequate resources. They have to operate with inadequate budgetary resources, staffing, and inadequate data (both quality and quantity-wise) while still trying to generate quality leads.

Most Effective And Efficient Lead Generation Tactics

Another IDG survey dubbed The B2B Lead Generation Marketing Trends Survey revealed email marketing, corporate websites, tradeshows, and conferences are the most effective and popular lead generation tactics in use today. Conversely, direct mail and print advertising have been identified as the least effective lead generation tactics.

Fundamentals of Lead Generation

To get the fundamental of lead generation right, you need to appreciate that defining a lead is a subjective matter. It all depends on the company involved. Typically, the definition of a lead will depend on a company’s sales cycle. However, a lead is generally defined as a qualified potential buyer who offers a certain level of interest in buying your goods or services. It is important to note that every lead that submits details with you gets something in return; this might be additional information on the products or a convincing offer.

Generally, there are two types of lead generation – inbound and outbound. Nonetheless, the basic principles of recognizing, nurturing, and customer retention remain part and parcel of a comprehensive strategy.

Inbound Marketing

Inbound marketing entails assisting potential customers and/or clients learn about or locate your company, typically before they consider making a purchase. In doing this, you convert this early audience into having a preference for your brand, eventually turning them to a lead and revenue.

In a market where customers are immensely empowered by having ample choices, marketers cannot rely on trade shows, advertisements, cold calling, and other outbound marketing tactics only. Today’s consumers are educated and knowledgeable, and, therefore, require a lot of information. As a marketer, you work is find innovative and creative ways of standing out in the crowd and catching the attention of the audience. To achieve this, you need a good grasp of inbound marketing.

You can achieve this by providing a blend of informative, relevant, and entertaining contents. The goal is to create a relationship with your audience who are also your potential clients. That said, note that creating content is not enough. You need to avail the content to your audience through channels your potential clients use.

We will delve into some of the most effective inbound leads generation:

SEO and Content

Your inbound marketing efforts will quickly hit a brick wall if you do not generate and use the right content. Content marketing, therefore, is a cornerstone to inbound leads generation. Content marketing is at its core creating and disseminating in-depth and useful content in an effort to capture the attention of a well-defined target audience and engage with the audience with the end goal being helping the audience take profitable customer actions.

Email marketing, social media marketing, and other types of marketing thrive on content. Having the right content can get you right in front of the buyers, helping you to gain their trust.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the third installment of this article!

Does Your Houston SEO Content Go To Your Site Or Somewhere Else

January 25, 2019 By SEO Houston Pros Leave a Comment

Where Does Your Content Belong – Your Site or Others? (Part 1)

In the past few weeks, I’ve participated in an informative dialogue with some other pros in the search engine optimization (SEO) game. The subject under debate has been the proper place for your site’s promotional content. Does it belong on your own site, or should you send it out into the wilds of the internet?

Is the answer immediately obvious to you? It was to a lot of my colleagues. By a slight majority, I think, the most popular opinion on this subject is that your best content belongs on your own site.

But the dissenting voices in our dialogue raised a lot of excellent points. There are some surprisingly strong arguments in favor of producing premium content for sites other than your own. Webmasters who are operating on a shoestring, without the funds available for a full-time writing staff, like the idea of soliciting guest bloggers. And to match them, a lot of hungry bloggers are looking to publicize themselves and score some quality links by writing for sites owned by other people. Some webmasters look for seasoned writers to contribute content so that their site gets a little credibility boost.

In point of fact, I myself tend to come down on the “send your content out into the world” side of the fence. It’s not that I don’t see the value of posting great content to your own site – that’s really not arguable. But I like the idea of all the extra benefits my content can unlock when I place it on other sites. It scares me more traffic and creates new leads that I might be able to turn into clients.

I’m thoroughly comfortable with placing my content on someone else’s site. I’m an advocate for this strategy for the best possible reason: It works for me.

My Search Engine Land column generates a steady supply of leads on its own. It also gets me a fair amount of online exposure, interviews, roundups, and guest posts.

To tell the honest truth, my rankings have fallen off considerably from where they used to be. Want to know the surprising thing? I haven’t had a corresponding dip in inbound traffic. Admittedly, my traffic is a lot more up-and-down. I get a lot more attention when I publish and a lot less when I haven’t. The average is about the same, though. And the flow of leads has done more than hold steady; I’m actually getting more than I used to.

This is a big advantage worth considering: The way I publish content now, I’d still be generating traffic and leads even if my site went “poof.” The amount would probably fall off, though. Right now I still get 30 percent of my traffic via organic search results. Referrals come in third.

What’s my takeaway from the numbers: My own site is still the place to publish my very best content. I’m willing to send good stuff off to someone else, but I remain selfish with the content I’ve really sweated bullets over.

Offsite Content Placement: The Pros And Cons

When we leave the hypotheticals and talk about where YOU should be publishing, I advise you to use your current traffic numbers as your foremost guidepost. If referrals are paying big dividends, you should consider moving more of your content offsite. If organic search is still your bread and butter, your site deserves the lion’s share of your attention.

Let’s break down the advantages and drawbacks of placing content on other sites:

Pros

Exposure to a different audience unlocks the potential for new leads.
Spreading your expertise around gains you authority in a wider community.
Getting your content into newsletters and roundups broadens your reach even further.
The more you publish offsite, the better-protected you are against a catastrophic failure of your own site.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article in this series.

Houston SEO Experts Prioritize Based On Impact

January 23, 2019 By SEO Houston Pros Leave a Comment

Ways To Prioritize SEO Tasks By Impact SHP P2

In many ways, SEOs often rely on different departments in order to become successful. We need to become aware of resources that are available, followed by adjusting when necessary.

Aligning Recommendations With Business Goals

It may seem obvious to match up with your business goals, yet it is important that you drive results which will have an impact on your overall organization. Are you achieving this yet? Or are the recommendations you use just focused on improving revenue and organic traffic.

I need to be honest. I was once 100% guilty when it came to offering recommendations to help an SEO program that did not align necessarily with the goals of the organization. This is one of those traps that you can easily fall into.

Look at Client B that we mentioned above. In the initial stages of a program, we first identified our main keyword set and the content types we needed in order to improve and drive visibility. Everyone involved agreed until such stage that we started to build the content.

Everyone understood that they needed the content, yet many felt it didn’t really match up with their current strategy and existing campaigns.

From here the 3 blog posts just sat with more content that went unpublished, until a couple of months down the line.

We began asking them more questions and becoming more integrated with their demand-gen calendar. It was discovered that the 3 blog posts that went unpublished matched up perfectly with their next upcoming campaign.

It was something very easy to overlook. This content matched up to the SEO program, but it was not the ideal fit at the time when they needed it.

You need to ensure you understand the team’s objectives that are responsible for SEO along with objectives of supporting teams along with the overall business.

Avoid Jumping At The Latest Thing

A few weeks back I provided a presentation that involved the common SEO mistakes that people make. One mistake included overacting to Google along with its many changes and updates.

I really get it. When Google starts to alert you that you need to make your site secure or it will start to warn users, its time to pay attention. Yet when Google is telling you to make the site secure, but then it is unable to determine a way to differentiate between non-secured and secured versions, it can become very frustrating.

Do you remember Google Plus? Authorship? Or even the 300-character meta descriptions?

We need to make sure what we are recommending is making sense for businesses. We cannot provide a recommendation just because Google is telling us to.

Now I am in no way saying your website should not be secure or that it shouldn’t be mobile-friendly and fast. But I am suggesting that your current mobile traffic may be insignificant, which means you should not be spending 90% of your valuable time focusing on mobile strategies.

Below is another classic example:

When AMP (Accelerated Mobile Pages) launched, it appeared like it was something easy to do. It was definitely built for the publishers, but it was Yoast that made it easy, and for this reason, it soon formed a portion of our technical standard recs. Yet what about people that are not on WordPress? And the ones with custom CMS ( Content Management System) that need to hire developers in order to build-out AMP functionality. Was it really worth it?

In fact, it wasn’t. The webmaster in this particular case did not publish a lot of fresh and new content, and the overall numbers in mobile traffic were somewhat small. An, even more, telltale sign, was the mobile search-results linked to the core terms did not contain the AMP results.

In this particular case, Google said “Jump” when there wasn’t any reason to jump.

Final Thoughts

To put it simply, success should be regarded as a type of moving target, where the world we live in today is constantly saying ” What have you done for me lately?” Programs have the ability to change over a year and in some cases even in 6 months. As SEOs, we should continuously measure, adjust and keep our strategies aligned with changing landscapes.

Keep in mind that even though you would like to make sure everything is fixed, this is not always a possibility. Assist your teams to become successful in the way of prioritizing tasks and helping them to gain an understanding on what will have a direct impact along with offering recommendations which are built on the objectives of the business.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the first article in this series.

Houston SEO Experts Prioritize Based On Impact

January 11, 2019 By SEO Houston Pros Leave a Comment

Prioritizing SEO Tasks Based On Impact Pt1

How can you really know if the content and SEO changes that you are making to your website will actually benefit it? In this article, we will be looking at various ways that your resources can be prioritized so that your bottom line is impacted and your business objectives are supported.

“What needs to be done to optimize our website?”

Every search engine optimization (SEO) expert is faced with this question, but unfortunately, there is no easy answer to it. After all, there has never been a website that only needs one single thing.

That is the problem with search engine optimization. It is comprised of numerous things so that when you are faced with that all-important question of what needs to be done, we tend to provide too many recommendations. Most teams, unfortunately, are not equipped with the necessary knowledge or resources for handling them and end up getting very little or nothing is done, instead of everything that needs to be completed.

So how can we guarantee that the necessary changes are being made by our teams in order to drive a successful outcome?

Throughout my career, I have faced this challenging time and time again, and fortunately, I have learned a couple of different ways to handle this. So let’s take a look at some of them.

Prioritize According To Impact

There are only so many hours in the day, meaning that you often can’t get everything done. So, if there are only one to two things that we can get to on our list, then we need to make sure we select the recommendations that will have the greatest impact on the overall website.

For example, let’s examine the technical SEO audit. With a technical audit, some of the things that we may recommend include image compression, heading tags, redirect updates, canonicalization, and 15 other different things. If a development team is bogged down already with their regular daily tasks, it won’t be able to fit all of these things in.

In order to ensure that something gets done, we need to look at what is actually holding the website back. Title tags might not appear to be the world’s highest priority, but if your website doesn’t have them, then just making that change could lead to some fairly significant improvements for your site.

When recommendations are being made, teams need to understand where they need to begin and what things can wait until later. Not everything will be a top priority.

Prioritize according to resources

When it comes to resource the exact same thing applies.

We recommended last year that a client transition their website over to HTTPS from HTTP. They were excited and completely on board, but then we realized the client didn’t have anybody for managing this process.

It is no small task to move a website to HTTPs. Errors can be made, it may be a difficult process, and several times now I have seen it result in the loss of significant amounts of organic traffic (thanks a lot, Google). We were unable to take on that risk. For nearly a year we held onto the recommendation until the right personnel was in place to guarantee a smooth transition. Now everything has been switched over properly, and the website is enjoying a nice increase in traffic.

Here is another example to look at. Other clients of ours needed help with writing content. However, they didn’t have anybody to approve, edit or manage the process, which would result in a backlog of blog posts that went unpublished. Unpublished blog posts help absolutely no one.

We decided instead to switch over to blog refreshes. What we did is identified some older blog posts that could use an update and began updating the content. It wasn’t necessary to have an extensive review for this, and we were able to implement these changes. It resulted in an increase in blog traffic, and improvements were made without having to have any new content.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article in this series.

Houston Seo Experts On Link Building

December 20, 2018 By SEO Houston Pros Leave a Comment

Link Building and Houston SEO: What You Need to Know

There have been many changes in strategies in the world of search engine optimization, but there is one constant that has remained, and this is the importance of high-quality link building on search engine rankings and increasing brand recognition. If you run a small business or even a startup, you will need to have a Houston SEO campaign that includes inbound link building;

What is it?

In simple terms, inbound links are those links that are placed on external websites and they link back to your website. This can link to a specific page or a blog post.
It is one of the factors used in ranking, and this is why search engines will look at the inbound links of your website. It will use this information to determine how you are going to rank. But is not where they stop. They will go ahead and do an evaluation of the relevance and authority of the website linking to yours. Is the external website authoritative? Is the website trustworthy? Is it relevant in the industry it is in? In short, the website that you are using to link to yours must be of high-quality before it can have any impact on your Houston SEO.

What Are the Benefits?

What can you expect when you have effectively used inbound link building as part of the campaign?
Some of the benefits you can expect to get include:
Brand visibility: The brand name of the company will be used and this will help in improving your brand visibility.
Improve rankings: Links from external sites will help in boosting the domain authority of your website, and this will lead to improved rankings.
Long-term value: The impact it will have strengthens with time, and this means you can see the benefits for a long time to come.

Facts on Inbound Link Building

There is no doubt of the role played by inbound link building in your SEO plan. But this area can be a little confusing. It is not like the other SEO concepts such as picking specific keywords and publishing informative content, it is not a straightforward process.
Another fact that tends to confuse many people is that it will take some time before you see results. Even businesses using some of the best SEO link building strategies are not able to get immediate results. Inbound links will help in providing tremendous benefits both in building the domain authority of your website and improvement in rankings. Linking will be the backbone of your SEO plan.

Inbound Link Building Solutions With Houston SEO Experts

The volume of links you are able to get from an authoritative site will have a direct impact on your rankings. Give us a call because we are an experienced Houston SEO company ready to help you out with your campaign.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!