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Houston SEO Service On Voice Searching & SEO

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Voice Search and SEO: What You Need to Know

Voice-activated search was once thought as being a joke, but the growth it has been having in the recent months has proved otherwise. There are many experts who were surprised by this increase, and this has shown that voice search is not something that can be overlooked when it comes to Houston SEO strategies and web design.
Why has it become popular?

Users loved voice assistant when they first came out, but most of the results were a hit and miss thing. There were very few responses that were making sense. AI technology has become even more sophisticated, and this has led to improved accuracy. Google report showed that the accuracy of voice recognition had grown to 95 percent by 2017.

Many players in the industry such as Microsoft’s Cortana, Amazon Alexa, and Google assistant started to release them because of the increased accuracy. Many mobile devices started coming with inbuilt voice activation, which added to the numbers.

What does it mean for SEO?

It is common for people to use it for things such as making calls, but it has started to be used by many people to search for things. What does the growth of voice search mean for Houston marketing strategy?

There was a recent survey done which showed that asking for directions was the most common voice request both in adults and teens. Some other information high on the list includes the location and store hours.

It also showed an increase in voice recognition searches for inquiries related to business, like customer support, sales and deals, and upcoming events. It is important to think about voice during your Houston SEO and web design plan.

What makes it Different?

Google has continued to do improvements on their algorithm so as to get rid of non-relevant results and filter out any spam. They have guidelines and penalties that ensure that the most accurate results are displayed. The area of voice search is still in its infancy, so it is not the same because the refined processes aren’t there yet.

People tend to use voice search in a different way than they would do text. With voice, people are more likely to use short questions and phrase inquires. You will need to use a different approach when optimizing for voice.

Why is Now the Best Time for Voice SEO?

Experts believe there will come a time when voice will overtake text. Time will tell, but the number of people using voice has been increasing fast. Many mobile phones are coming with voice assistants, and this has lead voice assistants to reach 420 million. Voice search should be part and parcel of any Houston SEO and web design.

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Digital Marketing Tips From Houston’s Best SEO

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Tips For Coming Up With An Effective Digital Marketing Plan

It is easy to talk about how important it is to develop a digital marketing strategy. Actually sitting down and figuring out how to reach your desired audience online, however, is a lot more complicated.

Most business owners have a lot of questions when it comes to digital marketing. Fortunately, this is the perfect time to start educating yourself about how to market your business online. Many industries are experiencing a bit of a lull right now, which means that you should have time to devote to your 2019 marketing plan. Prior to getting started, you should spend some time thinking about the following questions:

  • Exactly who are you targeting and where are they located?
  • Which online platforms are the most popular with your target market?
  • What options are available in terms of digital and social media marketing?

A good way to get started is by thinking about the people that you know and interact with on a daily basis. Where do your friends, business associates, and family members discuss local businesses on the Internet? Typically, these are great places to promote your business. If people are already talking about their favorite businesses on a particular platform, it is a lot easier to get them to interact with your content.

Digital Marketing On Facebook

Do you already have a Facebook page set up for your business? If not, that is something that you should do right away. Setting up a page is easy, although it can be a little bit time-consuming. During the process, you will have to put together a lot of information about your business and you may need to spend time gathering high-quality photos so that you can create a page that makes a good first impression.

The process itself is quite easy. All that you have to do is log into your personal account and click on the ‘Create a Page’ link. Even though your personal account and your business page are linked behind-the-scenes, they will never appear together or overlap with one another publicly unless you want them to. You can easily switch between accounts when making comments or performing other actions on Facebook simply by choosing your desired account near the profile picture in the comment area.

Once your page is set up, it is time to start thinking about how to put it to use. If you were one of your customers or clients, what type of information would you be interested in seeing? For instance, if you have a physical office or retail store, you may want to start by providing directions to your place of business. You could also do something like review one of the products that you sell or provide a demonstration showing how to use one of the items that you carry.

Until you get a few people following your page, you won’t be able to set up a custom URL. The number of followers required can vary. Usually, it is anywhere between 15 and 30 followers. The key to gaining more followers is to create great content. Make sure that you always use proper spelling and grammar in your posts. Find high-quality, interesting images and videos to share, as well, since visual content tends to get more interaction. If you want, you can even look into paying to boost your post. We will talk about paid advertising on Facebook in a future post.

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How Does Houston Based Programmatic Marketing Work? Pt2

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What Is Programmatic Marketing? – Part 2

Using programmatic marketing means you’re able to arrange the targeting of people to a much greater extent. You’re buying experience will be more flexible and easier. The opportunities will be improved as well. The programmatic technology allows you to accumulate customer data that helps you identify what the individual wants, allowing you to target them on specific sites that they are more likely to engage with and also at times they are the most likely to engage with the content. You may be starting to understand the effect of adblockers on programmatic advertising as your audience becomes aware of how their personal data is being used and they are seeing those ads stalk them everywhere they go on the internet. This has caused more users to take advantage of adblockers over the last couple of years. The exact reasons each individual uses these vary based on their personal concerns as well as the country they live in. Because more people have a greater concern about data security it is making marketers evolve in the way that they use advertising. In fact, some site publishers disallow access to viewers who use adblockers. Another approach, however, is to restrict how many retargeting ads show which will help users feel as though they’re not being stalked as much. This might be an effective way to get the users trust and make the experience less negative.

Global Programmatic Ads

One of the big reasons why data on customers is so highly valued is its effectiveness and this is why programmatic advertising is experiencing rapid growth. In fact, it is believed that this type of advertising will represent the majority of AD spend from now. In recent years, advertisers have spent over 3.4 billion dollars on programmatic training. It is almost 24% above what was previously spent. In the UK, this type of ad spend represents almost 80% of total spending on ads. Programmatic ads are the most popular in North America according to the World Federation of Advertisers and it represents almost 1/3 of all digital budgets currently being spent. The least keen on this type of ad spend are the Chinese and those in Latin America. These areas spend about one-fifth of their digital ad spend on programmatic ads.

The Number One SEO Service Company With Over 10 Years Of Service

Are you losing business to your competitors because you’ve been unable to get to the top of Google search like your competitors have? Do you even know what your customers are searching for when using a search engine and trying to find the types of products or services you have? If you don’t have the answers to these questions then you need us. I’m sure that you would be interested if there were a way to totally dominate the marketplace and gain a ton of great customers. If this were possible then certainly you would want to take advantage of it, correct? If the solution were completely affordable and would actually increase overall revenue then I’m sure you would agree there would be no real way you could say no. When a solution presents itself that allows you to make a significant return on investment then it is a no-brainer.

 

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How Does Houston Based Programmatic Marketing Work? Pt1

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What Is Programmatic Marketing? – Part 1

Programmatic marketing has been dabbed as the future of digital advertising. Therefore, what is programmatic marketing? What opportunities does it offer? Well, programmatic marketing is the future of advertising online. Google plans to use 60% of digital advertising revenue on programmatic by next year. Programmatic advertising will be included or contained in all digital platforms going over the next few years. This is according to Forrester. According to leading experts, the one thing that is standing in the way of this change is marketer’s lack of knowledge of the process. Furthermore, a majority of them are reluctant to give up previous ways of purchasing Ads, in favor of a complex and yet effective way. The truth is that a little knowledge will go a long way, and it is wise to get yourself introduced to the new concept known as programmatic marketing, which would be useful to digital marketers. Therefore, the million-dollar question is, what is programmatic digital marketing? What opportunities does it offer? And finally, what benefits does it offer? Well, if you are looking for these answers, then you should continue reading.

What Is Houston Programmatic Digital Marketing?

Programmatic marketing can be defined as mechanized bidding on promotion inventory as it occurs. Generally, it is a technique that will help show ads to specific customers, in certain specific content. Programmatic marketing is a general term, and therefore, they are generally categorized depending on if they involve real-time bidding or not. However, often it is considered to be real-time transaction bid. Since it generally involves millisecond actions when the page is lording, through algorithms, a programmatic marketing can seem a baffling concept at first. However, when you look at it in another light, it is very simple.

The Future Of Programmatic Marketing In Houston

According to Magna Global Programmatic Intelligence, programmatic marketing will take a learning curve that will take from 2014 to 2019. However, it has been estimated that by 2019, almost ½ of all advertising (which is much less compared to Forrester’s estimation), will be in programmatic. However, both agree that there will be a significant growth.

How Does Houston Programmatic Marketing Work?

The moment a person clicks on a web page with advertising space and designed for programmatic digital marketing, the publisher displays an advertisement impression for sale in an advertisement marketplace. The advertisement marketplace will then run an action among advertisers interested in displaying an ad specific to customers clicking the page. There could be many promoters challenging for the auction, and whoever wins the bid will then place the ad to the customer when a page is loading. Because the process is automated, and the maximum cost each advertiser is willing to bid for the impression, the action can be completed within seconds that it takes the page to load.

The Advantages Of Programmatic Marketing In Houston

The truth that programmatic marketing opens serious opportunities, that may not be possible if done manually. This marketing method gives advertisers the power to display ads without actually having to pre-negotiate the price and hence paid for what is relevant. At the same time, they can sign up for a minimum number of budget or impression, which makes it more flexible. Furthermore, they can buy digital media across publishers, which reduces administration costs.

 

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Houston SEO Pros Tell All – Keywords

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Your First SEO Campaign: How Many Keywords?

At Houston SEO Pros we Picking out your targeted keywords is one of the earliest and most important steps you need to take in any Houston SEO strategy. The importance of smart keyword selection cannot be overstated; your campaign will never deliver the results you’re looking for if you pick the wrong keywords. Right along with identifying the most effective keywords, you need to decide how many of them you’ll actively work on.

You may be tempted to pour all your efforts into a solitary keyword. Resist that temptation! Even with the most modest of budgets, you can get better results out of a multi-keyword campaign. Any one keyword that’s popular enough to drive significant traffic to your site is likely to be highly competitive. In practical terms, it’s impossible to turn your site into a high-ranking performer for the single most effective keyword in your niche. Targeting one of the less popular keywords exclusively is also problematic. You might get great ranking results, but the keyword won’t send enough traffic your way by itself.

The next temptation that arises will be to target every keyword you can think of. The pitfalls here are not hard to see. If you spread your attention too thin, you risk shortchanging all of your keywords and wasting all your hard work. Producing only modest ranking improvements for lots of different keywords will result in an SEO campaign that has a minimal positive impact on your site.

It is best to divide your attention among a strictly limited set of keywords. This is especially important when your site is relatively new. Keeping your keyword list short allows you to give each search term an effective portion of your resources.

There is no single rule dictating how many keywords are right for your SEO campaign. The specific circumstances of your site and your niche have to play a role. As a first attempt, try targeting about five keywords. Make them fairly significant ones; confirm that each keyword is being used in at least 100 searches a month.

Five keywords might not sound like a lot. If you do your optimization well, though, you’ll be surprised by what a difference you can make. For one thing, very strong performance on one keyword will also improve your site’s ranking for slight variations.

If you make one of your keywords “mortgage tips,” for example, your optimization work will also improve your ranking for related keywords like “tips for getting a mortgage” and “tips on mortgages.” As long as your Houston SEO strategy involves producing quality content, you’ll see a “halo” effect as it also captures search traffic for related longtail phrases.

To extend the mortgage example, you might publish an article on your site that includes the phrase “where is the best place to get mortgage tips.” Though this phrase is too low-traffic to target directly, including it will improve your site’s ranking on the rare occasions a search engine user enters it. Remember, most keyword research tools don’t deliver solid tracking data on very long keyword phrases like this.

While longtail keywords don’t individually generate a lot of search traffic, when you consider them as a single class, they make a surprising contribution. By some estimates, up to 40 percent of searches are executed on longer phrases (those of at least four words). A site with diverse content that hits a lot of different longtail keyword buttons can pull in a lot of traffic even if no one phrase is particularly common.

Even if you follow the advice provided above and start with just five keywords, you’ll probably see your site rank well on several other phrases. Watch for developing patterns. Some of the largest volumes of traffic coming to your site through the search engines can come from phrases that fall outside your SEO targets. Many users will arrive at your site by searching for longer phrases that you’ve used organically in your content.

Besides being welcome in the general sense of “all traffic is good traffic,” these longtail hits have an additional benefit. Longtail searches often deliver more conversions than shorter phrases. People who have narrowed down their search for information to very specific terms are more likely to be closer to making a meaningful decision.

After you have an effective Houston SEO strategy in place and see some gains on the first five keywords you’ve targeted, it’s time to consider adding new keywords. One further benefit to keeping your target list small is that it accelerates the pace at which you see your results. Once your optimization efforts are live, you’ll have plenty of search performance data to examine with tools like Google Analytics. More experience will help you identify the most promising keywords to move onto next.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Everything You Need To Know About Advanced Google Search Operators Guide

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We all know that when we are looking for a tool for SEO research we have a ton of them at our disposal which can help you investigate opportunities. There are SEO tools that run the whole spectrum of what you need to do online from keyword research to SEO analysis to how to correctly optimize on-page.

Google’s search operators are in their game within the spider web of the internet. These operators are able to help you better understand the SEO possibilities and audit things that you otherwise wouldn’t have identified.

Once we speak about the operators and commands, we will then go over how they may be utilized in the actual world. From article research to specialized search engine optimization audits, these instances can allow you to become more acquainted with the way Google’s innovative search operators, and commands, operate in specific examples.

Google’s Advanced Search Operators Guide

Now let’s get into the meat and potatoes of this Google search operators cheat sheet and commands that you want to understand.

Cache

This guy makes it possible to learn what the latest cache of a predetermined web page is. It can be helpful for identifying every time a web page has had spider bots hit it.

Case Scenario: cache:website.com

Allintext

This one can allow you to find whether each of the phrases which you’re searching for is visible on that specific page. Unfortunately, it is not pin-accurate since it will not search for content in the web page which seems in close proximity.

Case Scenario: allintext:contentsociallinks

Intext

This really is a global operator which lets you come across any conditions displaying on a page in any place — such as the name, the webpage as a whole, the domain, and also other places. The benefits here are if you would like to do research to others’ search-engine search engine optimization footprints have been catalogued by Google.

Case Scenario: term one intext: additional term

Inposttitle

When you’re performing website study, this one is nice for finding sites with specific search phrases in the site title.

Case scenario: inposttitle:Homework Ideas

Allintitle

This lookup operators goal is to find a way to find sites that fit the content you’re writing about. By way of instance, you may use allintitle to study what others do for that specific topic. Following that, you can write your article to be greater than theirs.

Case scenario: allintitle:the best way to write a autobiography

Intitle

Here is a much more refined operator which can allow you to discover more targeted outcomes for certain searches. If you like to locate webpages Which Are about”painting with 3d glasses” for Instance, this is how you’d utilize it:

Case scenario: intitle:painting with 3d glasses

Allinurl

This guy lets you locate a page with search terms inside the domain in search webpages. By way of instance, say you wished to do research on webpages that referenced “toshiba laptop”. You’d use this:

Case scenario: allinurl:toshiba laptop

This may possibly pop up all inner URLs on Toshiba.com which have the conditions”laptop”.

Inurl

If your goal was to be able to  locate a page on a website that gets your hyper focused search phrases from the domain, and the next term in articles onto a web site, you can use this particular operator. This can be helpful for finding websites with powerful onpage optimization for those topics you’re researching.

Case scenario: inurl:painting pictures

Allinanchor

This guy is helpful for executing research on webpages which have all conditions following”inanchor:” in which it is linking right back to the webpage.

Case scenario: allinanchor:”how to build a wooden airplane”

Inanchor

It’s possible to recognize a specific page with incoming hyperlinks which have the anchor text given. But keep in mind excerpt samples of the data is only pulled and does not offer accurate worldwide outcomes.

Case scenario: inanchor:”online speech therapy”

Filetype

Would you wish to seek out pictures that just fall below a particular file type (example., .gif, .jpg, or, .png)? This really is a superb method to narrow study about a meme or info-graphic. However, in addition, it can enable you to identify stray pictures and other documents (such as PDFs) which might pulled and indexed from Google.

Case scenario: website:website.com filetype:txt — inurl:robots.txt

This can allow you to find documents on a website which were found by Google but may not include robots.txt files from being shown in the serps.

Around ()

Would you wish to refine the attention of the outcomes to be extremely lean? This really is a superb approach to detect search results in which a couple of phrases show up on the webpage, and appear quite near the other (all provided by what you apply inside the parentheses).

Case scenario: online guitar AROUND(two ) tools

Advanced Methodology On Google Search Operator

Or

This search command can allow you to look for pages which have one phrase or another. If you wished to come across the words guitar tips OR online guitar training and you don’t want them both, you can use this control to achieve that.

Case scenario: online guitar tips OR online guitar training

Quotes (“term”)

Using quotations around keywords you’re looking for can aid you in finding results which are precise match outcome, in place of the broader search terms that you will receive with normal search.

Case scenario: “keyword 1”

Words Excluded: (-)

The (-) sign is the exception emblem. This control can allow you to exclude words you don’t need. Say for any reason you wished to fin a page that has the term content promotion but not webpages from Business Weekly which contain this term.

Case scenario: “digital marketing -businessweekly.com”

Insert words(+)

In retrospect the (+) sign will include words you need to get included in the research results.

Case scenario: “backlinks + Search Engine Optimization”

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Site:

If you want tailored results which focus on one site, this control can allow you to attract up those results. For Instance, If you wished to look for your favorite Search Engine Optimization site for posts on 301 redirects, you’d use these tips:

Case scenario:”website:seohoustonpros.com 301 redirects”

Related:

If you are in a scenario where you want any outcomes which supply you with more than 1 site with similar content into some website You’re Knowledgeable about, simply use these:

Case scenario: “associated:websitename.com”

Info:

This guy is going to make it easy for you to find information associated with the domain which you’re looking for. It can allow you to identify things such as pages using the domain name onpage (not automatically connected ), similar onsite webpages, along with the site’s cache.

Case scenario: “advice:websitename.com”

Piecing Everything Together: Implementing Search Operators Into Real Scenarios

It is not always easy to recognize the ultimate combo lookup operators and commands which can allow you to achieve your goal. When you finally have, then you will likely believe “that your a big cheat” due to the plethora of the info you’re able to find.

You’re not really a cheat. You are getting a leg up on how you want to beat your competitors.

Here are a number of tips which you may use to choose the proper operator and also utilize them for their fullest possible for a huge array of SEO applications. Don’t hesitate to use these to construct your own search engine optimization thoughts and endeavors.

Dive In To Content And The Research

A number of these lookup operators will be able to allow you to perform targeted, helpful study on articles. From the latest articles on SEO subjects, to articles talking about taking advantage wonderful bacon potato blossom . When it’s specific enough, then these operators will be your friend in regards to locating content thoughts.

Exclude Certain Conditions That Are Not Beneficial For You

Example: word1 -word2

Say you’re doing search for SEO articles which talk about protected URLs, however, you wished to omit everything which said 404 errors. This may be for the purpose that 404 errors will not assist you. This would be adequate:

Protected URLs -404 mistakes

Excluding Multiple Words

Example: word1 -word2 -word3 -word4

If your articles study revolved round 404 mistakes, but whatever you need are pages which discuss 404 errors, then apply this mixture:

Example: protected urls -404 mistakes -canonicals -500 mistakes

Exclude Conditions That Are Precise

If you would like to locate pages which mention technical search engine optimization audits but don’t comprise 404 mistakes or XML sitemaps from the external conversation, this operator can provide help. Please be aware it will consist of XML sitemap unless it is given to exclude.

Example use: difficult search engine optimization -“404 errors” -“xml sitemaps”

In Depth SEO Auditing

If instituted in the correct manner, technical search engine optimization audits will be complicated and may comprise over 200 variables to think about fixing, particularly for large sites. However, it’s not more or less barfing up outcomes of an instrument and pooping them out to a customer. Anyone can do this.

Any search engine optimization professional who’s worth anything, will put together a personal approach that the customer can use to market SEO jobs and receive their website from wherever it is where it must be. That is where the energy of a specialized search engine optimization audit comes from.

Employing AGSO (advanced google search operators) will allow you to get your hard really dirty and find the specifics of the way Google views and put indicators on site. Here are a few suggestions to get you well on your way to enlarging your usage of those operators.

Identify The way the Website is Indexed

Example: website:websitename.com

A very small window to how a website is indexed by Google will let you know much on how best to tailor your search engine optimization campaigns so. Employing the website: operator is among the easier ways to do so, and you are able to find an notion of the website’s index count too.

The indicator result count is able to help you identify enormous technical mistakes on a massive site. Say, by way of instance, a website physically simply includes 270 pages but Google is indexing 20,000 pages in the website. This may vary from wrongly generated webpages from onsite research, to problems arising with an entry:// to https:// transition, also redirects not functioning correctly.

Eliminate Several Subdomains

Example use: site:websitename.com -inurl:point -inurl:dev -inurl:staging

If you operate on a cluttered, big global brand site which has problems with staging sites being crawled, however, you do not care about the dating website, this operator is able to help you omit all those nasty staging website subdomains.

Refine Deep Into Un-Secure Pages and Audit Your Entrance:// to https:/ / / Change

Example: website:websitename.com -inurl:https

This case use excludes the https:// url, but you might also incorporate it by eliminating the minus sign. Employing the operator this manner will be able to help you audit your http:// to https:// transition. This will offer you a notion into just the way Google is communicating your fresh https:// webpages instead of their http:// pages.

Being Able To Find Content Duplicates

Example: website:websitename.com”articles search phrase”

Say you needed to learn just how much a site’s internal copy content has been found by Google. The combo of these specific search operators can help you do so.

This can be helpful for getting a better idea of how many results returned from the search phrase. When you figure some of these things out, you may use a tool such as Ahrefs or SemRush to actually dive in and locate people replicate content pages which are presenting issues.

Numerous Combinations of Operators Can Be Your BFF

Perhaps you have heard the term”Google IS YOUR BFF”? While employing the huge selection of search operators readily available, you are able to turn Google out of your buddy into your amorous lover extremely fast. While the previous comparison is minor hyperbole, the contrast is used to exemplify just how successful the insights you’ll be able to gain from sophisticated search operators are.

From searching down plagiarism your content into auditing your http:// to https:// site transition, so lots of unlimited combos of  these operators could be helpful for content analysis, technical search engine optimization audits, anything you would like to use these for.

It is your choice to spot the combos which will assist you on your research efforts. In this manner you can acquire a well-defined border which will permit you to seek out the most relevant info that will assist you overcome your competition from the research results.

Houston Online Marketing Experts Discuss Why Content Is King

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Houston Online Marketing Advice About Content

When it comes to online marketing, there’s a wealth of info out there that can be useful in helping your business get more views and faithful supporters. We have put together a list of Houston online marketing tips for you to try. These tips include:

Keep Giving People What They Want

Years ago, there was an airline that provided first-class passengers with various perks, and this includes a free issue of Playboy magazine. Sure, you might not think this was appropriate, but you should consider why the company stopped doing this. Political correctness wasn’t the reason, and today political correctness would prevent this from ever happening in the first place. The airline stopped because the magazine ended up being taken off the planes due to customers liking them so much, they would take them home with them. The airline had to stop providing passengers with complimentary issues of Playboy because it became too expensive to continue to do so. Some marketers might think this was a mistake, especially in today’s day and age. Content marketers might argue that you should continue giving people what they want. Content is king in the realm of digital marketing and the more intriguing the content the bigger the fan base or supporters.

Content Needs To Be Up To Date

Leads from content marketing come about because of the quality and interesting content you’re publishing. However, many companies stop giving their targeted market what they want, just like the airline as previously discussed. That’s because sometimes people are reluctant to give away too much info for free, and this can lead to leads slowing down. Plus, when you stop pushing out fresh content, potential leads will stop being a part of your audience and will go to the competition. Online content marketers today would have likely told the airline that they should have continued providing that magazine. A major reason why the airline had seen an improvement in the number of passengers could have been because customers decided to use their airline specifically for the complimentary playboy magazines. Anytime you are going to hire an expert Houston Online Marketing team you want to make sure that their testimonials are on point.

Keep Content Interesting

Ever since content marketing started, there has always been a debate over giving away too much content and getting nothing in return. However, look at it this way: If a company gets 10 leads and 1-2 of those leads are converted into sales, then the investment in content was probably covered. The eight other leads are bonuses because they’ve shown some sort of interest in your content. Remember, leads are potential sales. The key is to continue delivering the content that interested them. If you think of things this way, then you might be able to feel better about the whole “giving away too much content for nothing” perspective.

Consistency Is Important

Many marketers get carried away and think they are irritating their leads with the content they are publishing. This leads to them not sending out as many emails promoting their content or they will create less of a specific kind of content. They assume people have had enough. However, when people opt into an email list, they have ways to opt out. They should be the ones to decide whether or not they have had enough of receiving the content you’re sending them. Remember, they came to you in the first place and they will probably tell you when enough is enough. With that being said, if someone does opt out of your list, then let them and move on. If you are struggling with content marketing or online marketing in general, then consider hiring a Houston online marketing company. An agency has plenty of experience and can help you get the most from content marketing. Whether you use an online marketing or not, make sure you are consistent with your content marketing, and keep your content interesting, as well as keeping your content up to date. Don’t forget about giving your audience what they want and to continue giving them what they want. If you are publishing content on social media platforms you must keep in mind that you are competing with people who are targeting your market. How will you stand out?

Contact A Houston Online Marketing Expert

If you are in need of online advertising and marketing help to bring your business more exposure and higher conversion, then you must make it your mission to reach out to the SEO Houston Pros. We are available to help you and your future endeavors. We are an experienced and top-rated online marketing agency in Houston, TX. Call us today at (832)230-4495.

Using Anchor Text The Right Way In 2017

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How To Use Anchor Text In A Post-Penguin World

In the post-penguin world that we are living in, there has been a lot of attention focused on anchor text and how to properly use it now. When the over-optimization penalty is considered as well, there definitely had to be changes made to when and how to add anchor text. That is why it is so important to work with a reputable Houston SEO service provider to ensure that you are using anchor text properly for the current conditions.

SEO Houston Pros | Houston Internet MarketingFirst of all, let’s recap the way things were done back in the good old days. A certain keyword would be selected to focus our article on and we would add a hyperlink to the relevant page each time the keyword appeared in the text. In the days where keyword densities might see words repeated as many as 10 or more times, that included an excessive amount of highlight anchor text and made for a very unnatural situation since no one would ever add a word this many times naturally.

As time moved forward we started slowly cutting back on anchor text being created that had the keyword directly in the article. That was a significant change from the way it was formerly taught. We started moving away from having multiple links on one page that used the same word over and over again to diversifying the words that we used. However, this still involved having as many as 10 links per page and then navigational links on top of that.

Today, when links are made in the copy we need to ensure that they are strong links. There are some pages where on anchor text is added because it simply doesn’t make any sense. I believe we are working more in the way that was intended by Google now than we did in the past. When you have something that is relevant and related, then make the link naturally. If you don’t, then simply don’t.

It isn’t a good idea any longer to try forcing anchor text on a page simply to create a link since you will soon discover that the page is over-optimized.

There are also new challenges to link building and making links to your website. You don’t want to add monetizable keywords at a feverish pace to an article or post that you are submitting via a third party any longer. If the subject of your article is helmets you wouldn’t add gloves, brakes or tires t your author box. Instead, you might have “Click Here,” with those words being your anchor text.

So how do you go about creating a link naturally? That is a major consideration now whenever you add anchor text to an article.

The world we live in now is dramatically different than the one from even five years ago. You will be much more successful trying to provide users with relevant links and information than you will be trying to gain Google.

Google is onto over-optimization in addition to Exact Match Domains. Therefore the best advice is simply to act naturally in everything you do, create engaging, high-quality content and watch your rankings continue to improve over time.

Call now! Or contact us here to learn more about the benefits of getting SEO done right foryouru business with SEO Houston Pros!

Reporting A Wrong Number Is Requested

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Google Local Is Now Asking Searcher To Report Any Incorrect Phone Numbers Immediately After Calling

Recently Google has provided the option for reporting whether a business phone number is right immediately after the business is called from their Google local listing or map. Anyone who has ever had difficulties getting in touch with a business knows how even more frustrating it can be to finally find the contact information and then reach a wrong or dead phone number. Wrong numbers hurt both business owners and consumers at the same time. They result in lost customers and the customer’s needs are ultimately unfulfilled, which sends them elsewhere in order to get their needs met. That is why it is so important to practice professional SEO in Houston to ensure that all of your business contact in your listings is correct. On Google maps and local listings you now can report a wrong phone number immediately after calling through a new prompt that is displayed after the call is completed.

The prompt so far is visible only on a local listing, and available only when you use a mobile device to make a phone call. After you have made your call, go back to the browser window where you made the search – there will be a small yellow box asking if the number that you just called is correct. Let Google know if it is a working and accurate number and pay it forward.

Optimistic Benefits

What is so good about being able to report wrong numbers? It can be very hectic to run a business, and the owner might not always have the time to keep their information correct and updated with help from an SEO firm. Google has provided consumers with the opportunity to help other prospective customers out in addition to business owners, by giving them a way to report false information simply and quickly. It will definitely help to cut down the number of wrong phone listings that are out there, which will make life easier for both business owners and consumers. The option for reporting incorrect phone numbers might sound brilliant from a local marketing perspective. Unfortunately, not all SEO teams and internet marketing companies follow the rules. This new pop-up potentially could be the next nightmare for Google’s local listings similar to the “anonymous reviewer.”

SEO Houston Pros | Houston SEOPessimistic Uncertainties

So will Google notify a business owner whenever a customer reports that a phone number is inaccurate or inactive? That is the big question. Also, what options will be provided by Google to the business owner for fixing the problem if one is reported? Will the phone number be changed by Google based on other information in the listing? Will the business profile be pulled from the local listing results by Google if a phone number gets reported as being incorrect? Is this question caused by Google for both non-verified and verified phone numbers? What if the reception on a phone is bad rather than the actual number being bad? Will Google be punishing business due to potential customers having bad cell phone coverage?

These questions have many different possible answers to them, but Google hasn’t revealed the information so far. With local listings being so highly competitive these days, and the removal of everything except the highest ranking local businesses from local search recently, the conditions are prime for competitor sabotage to take place. It is going to be very interesting to find out what other new features will be tested and integrated into the new Google+ Local listings in the upcoming months. In particular what other user-based information will be used for ranking quality of the local listings as well as what weight the information is going to carry.

For more information please call or contact SEO Houston Pros today!

Google Securing Search For Ad Clicks

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Recent Changes To Google Search

Google announced last week that they are moving to secure search on paid ad clicks and that all searches were being switched to encrypted searches. AdWords advertisers until recently were provided with complete access to keyword data, either through Google itself or via a third party tool that uses the API for the data. In the future, you can expect that even paid search keyword data is going to be blocked and you will see “Not Provided” instead.

What Do These Changes Mean?

What this means is that keyword data will no longer be passed on to website owners. The change eliminates a website’s ability to track its users based on keyword searches. This makes it harder for organic searcher marketing professionals to have the ability to which keywords are driving traffic to websites. That is why it is essential to have a reputable Houston SEO company to work with to adjust to these important new changes. Specifically, what this will mean is that the search query that is typed in by a user before they click on now will get passed through using a Google redirect over to the destination URL without the data being passed on to Google Analytics or any other software except for Google AdWords.

Why Is Google Doing This?

SEO Houston Pros | Best SEO Agency in Houston TXAccording to Google Adwords’ Product Management Director Paul Feng, this change is mainly due to security.

Feng said in an announcement that they worked hard for a long to keep searches secure on Google. Since 2011 SSL encryption has been provided for signed-in searches and that has been rolled out to searches made in the Chrome browser from the Omnibox. Feng added that they were extending their efforts for keeping search secure by removing the query from the ad click refer the originates from SSL searches at Google.com.

Advertisers will still have access to a lot of useful data for optimizing and improving their landing pages and campaigns. For example, detailed information can be accessed in the AdWords search term report along with the Search Queries report in Google Webmaster Tools.

The aim of this move is to homogenize search query referrer data from organic clicks and ad clicks. Last year when search terms in organic searches were encrypted by Google, it leads to claims of the hypocrisy of advertisers continuing to get access to the terms while others did now. Now that there will be across the board secure search, Google is effectively closing those claims of hypocrisy when it comes to paid and organic search terms.

How Are Users Affected?

Advertisers still will have access to paid search query data through utilizing the search terms report inside of the Google AdWords dashboard. Those advertisers who don’t utilize third party management tools might not notice any difference either, other than maybe needed to have access to AdWords tags.

Google is effectively removing the referral keyword string in order to prevent keywords from being displayed in website logs and providing secure search. All data, however, will continue being stored in the AdWords dashboard and advertisers will still have access to it.

Call or contact SEO Houston Pros today for further information.

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