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Importance Of Houston SEO For Your Website Pt 1

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How SEO Bring Growth To All Businesses In Houston

Part 1

Search Engine Optimization or SEO for short is often misunderstood. Throughout the last decade, SEO has been given a lot of unfair characterizations and this has lead many business owners and website owners to devalue it as a form of marketing. Although SEO has gained traction throughout the last few years, many people still wonder why it’s so important for companies.

SEO can generate highly targeted leads for virtually any type of business, and it can bring in more customers for companies. Not only that, there are studies out there that show SEO offers better return-on-investment than other forms of marketing and advertising, such as print ads and TV ads. SEO isn’t a magic bullet, but it does help with web traffic, branding, insight into behaviors of customers, and much more. With that said, read on to learn more about why SEO is important for businesses.

Visibility & Branding

When people go online to search for products and services, you want what you’re offering or your business’ website to appear high up in the search engine’s results pages. There are many benefits of appearing high up in the SERPs for terms that are relevant to your business. For example, most people will go to a website and check out multiple pages instead of the page that they clicked through via the results.

Also, a lot of people will search through the results multiple times. They’ll check out a few websites before going back to the search engine and then typing in different search terms. Many people do this over and over again.

What this means for your company is if your website keeps showing up in the results for various search terms, then people will end up remembering you. Not only that but there’s a good chance that eventually they’ll click on your website because they keep seeing you appear in the search results. In turn, this will build up trust with them. This brings us to another benefit of SEO.

Credibility

People who use Google and other search engines often make mental notes of what the search results are displaying. They don’t often do it on purpose, but many people subconsciously do it. In most people’s eyes, the higher a website ranks, the more relevant that site is for the search terms they entered into the search bar.

Think about what it was like when the Yellow Pages were at the height of their popularity. If you were looking for an electrician, would you have called the guy on the last page or someone on the very first page? Many people do this with Google, Yahoo, Bing, and other search engines. The bottom line is the higher your rank, the more credible you are in people’s eyes.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Why Do You Actually Need SEO In Houston Pt 1

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Achieving Success Using Houston SEO

Part 1

What is Search Engine Optimization? It is also known as SEO and it is the process of improving a site for organic search. SEO helps websites rank highly for search terms that are called keywords. Ranking highly for these keywords increases the traffic to the website because it improves the visibility of the website in the search engine.

In simple terms, SEO increases your customers because it allows you to connect with the people using the search engines to search for your product or service. It is easy to turn these people into customers.

To get new clients, business owners need to use the best marketing strategies to promote their business. They should include SEO in their marketing strategies. The following are the reasons why they should use SEO:

  • SEO has a 12% higher conversation rate than outbound leads because SEO generates leads at an average of 15%.
  • A recent survey shows 91% of businesses, which used inbound marketing with SEO, saw an ROI. However, 9% of the businesses failed to see an ROI. Meaning SEO will work for you because it works for 91% of businesses.
  • Properly optimized blogs for search bring the most leads and traffic for many businesses. SEO increases organic traffic to your blog posts because they ensure the search engines find your blog posts.

SEO, without a doubt, is one of the best ways for connecting with your targeted consumers and sharing your offer. However, it is not easy or straightforward to implement an effective SEO strategy due to the recent updates of the SEO ranking algorithm of Google. If you want to take the risk and tackle search engine optimization on your own, here are the tips to follow:

Do Customer Research

It is important to know what you are optimizing for before optimizing your website. People use certain terms, which are known as keywords, to search for your offer. There are so many ways of finding keywords. As a beginner, use Google Keyword Planner. It is easy to use and free to use it. To find keywords, enter the URL of your competitor’s site into the landing page box.

Use Keywords On Your Website

Once you finish finding the keywords, which people use when searching for products and services similar to yours, you can now use these keywords on your website. If you have been doing SEO for some time, you may have read that you should use the exact keyword several times on each page.

This was one of the best methods in the past. However, Google now can understand the theme of your web page. Therefore, to establish a clear page topic, use your primary keyword and other related terms on your web page.

Review & Improve On-Page SEO Factors

Content is an important part of a website. However, it is not the only on-page factor that affects how the website performs in search engines. It is important to make your website easy to navigate when designing one or when hiring a web designer to design it for you. Also, it is important to have a clear hierarchy and maintain a proper silo structure if you have multiple topics on your website.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

Why Do You Actually Need SEO In Houston Pt 2

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Achieving Success Using Houston SEO

Part 2

Promote Your Content

As an SEO marketer, you might have been told or read that you should “just write great content”. Writing great content helps when building a website that converts. Do not just focus on writing great content. Once you finish building your website and adding great resources to the site, promote it.

When using SEO, you must tell people, who are more likely to link to your content or share it, about your content. Use outreach link building to promote your content. To achieve this, build a list of people who link to content that is similar to yours. Then, ask them to link to your content. This strategy is easy and it is the most effective method to use today. There are other link-building methods for building links to your content. Some work best for higher organic rankings and others are perfect for local SEO.

Measure Results

Many people love SEO and inbound marketing because it is easy to measure results. You can easily track and refine the entire process. Use the best tools to keep track of your website, user engagement, and traffic sources. Google offers free programs, such as Google Analytics and Google Webmaster Tools, for tracking your visitors and websites. Use these two free programs to track your website if you are not currently tracking it.

Moving Forward

If you are still tackling SEO for your website, you must take the time to understand how your potential customers search for information online. Use that information to create exceptional content and to promote your offer strategically within your content. To add to SEO, use other inbound marketing methods, such as content marketing and social media marketing, to promote your website. These marketing methods will also benefit your business.

Select A Good SEO Company

If there was a certain way of solving all your marketing problems, dominating your market, and bringing in a lot of quality customers into your business, you would definitely use it. You will implement it immediately because nothing is stopping you from taking immediate action.

If the solution to your problems is affordable and can increase the revenue of your business every month, you will only say no if you do not want your business to grow or if you do not want to increases your return on investment.

Hire a reliable and trustworthy SEO company to do SEO for your website. We take pride in capitalizing upon every facet of your online marketing. We will help you dominate your competition. You will have more free time to focus more on your clients. ACT NOW if you want to get the upper hand on the search engine rankings you deserve! You will never regret this decision!

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

The Differences Between SEO, SEM & PPC In Houston Pt 1

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SEO, SEM & PPC- Deeply Explained

Part 1

New technological advancements are not new and have become a part of business as companies attempt to stay ahead of their competition. This is something that has occurred in advertising with marketing practices undergoing rapid transformations and advancements in the age of social media. The problem with this forward momentum is that getting started can be daunting, particularly if you are new to the world of digital marketing.

There are a lot of terms to learn and understand. Among them are SEO, SEM, and PPC, but knowing what they stand for is not enough. You need to understand the differences between them and how they each affect your business.

What Is SEM?

SEM or Search Engine Marketing is the umbrella term used to cover all digital marketing tactics, both free and paid. The goal of SEM is to increase the visibility of your website on search engines such as Google, Bing, and Yahoo. SEM is often referred to as search marketing and Google is the most popular platform to target with this.

SEO or search engine optimization and PPC or pay-per-click fall under the umbrella of SEM. All company marketing strategies need to have SEM as a crucial part because the majority of your clients will try and find your business through a search Google. This is an opportunity that you need to take advantage of because buyers are looking for what you have to offer. As these users are already searching for you, they are in the best position to receive marketing messages, but you need to ensure your content is relevant or they will not click.

What Is SEO?

SEO or search engine optimization is a range of techniques that have been designed to increase the ranking of your website on search engine listings. A good SEO strategy will help your website land on the first page of the search results. The trick to this is to have a comprehensive marketing campaign that targets a number of keywords to enhance the relevance of your website. This is where you might want to get the pros involved. If your business provides tolling services, you will have to target different keywords compared to a company that sells petroleum products or offers a professional service such as accounting.

The benefit of this is that you have some control over how traffic is driven to your website. SEO analyses the behavior of users and lets you adjust or optimize your website and marketing to increase the relevance of your links. Doing this will keep them high on the search engine listings. If you do SEO correctly, your website will rank highly on the top search engines and this boosts your business credibility. This is due to users trusting Google to provide the best information and if you are ranked higher they will start to trust your business.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Differences Between SEO, SEM & PPC In Houston Pt 2

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SEO, SEM & PPC- Deeply Explained

Part 2

(Continuation)SEO is one of the lower-cost SEM options, particularly compared to PPC. When you create your SEO strategy, you will need to optimize your website content to ensure you reach your target audience. This will increase your website traffic and that can increase conversions. The content on your website can be created by you or you can hire a professional who specializes in this.

What Is PPC?

PPC or pay-per-click is a different form of marketing. This marketing will use a formula to determine the price of an online advert and advertisers will pay this amount when a user clicks on their ad, regardless of the overall outcome. Companies have to pay for the click whether the user converts into a paying customer or immediately leaves the website. PPC advertisers are able to enter a bid for specific keywords and this plays a significant role in what the cost per click will be. They could also pay a fixed rate per click, but this will vary depending on the publisher and network they are working with.

PPC adverts will generally be the banners on the edge of the window when you perform a search or the first listings you see in the search engine results. These first listings will be marked to show they are adverts or sponsored content. There are other types of PPC ads commonly called display advertising. An example of this will be a display ad with an image, video, or text. The advert you should look at will depend on what your goals for the advertising are.

With PPC, the primary benefit will be that you are paying for the ad space and you will be prominently seen when users search for information related to your business. This advertising can be easy to set up and does not have the complications of SEO. However, the fee for the ad only guarantees visibility and you will have to pay regardless of the outcome of the click. This means you have less control over the traffic you get when compared to SEO.

Reach More Potential Customers With Smart Marketing

Like every business undertaking, marketing will need to be carefully planned and there is a fair amount of trial and error. This is particularly true when you are starting out. With the business landscape becoming more competitive, it is important to remember that digital marketing will not provide a quick fix for your business. If you want to be successful, you need to combine this marketing with the other stages of your business journey.

If your current goal is to increase traffic and visibility of your business, SEM, SEO, and PPC will be a good idea. To get the most out of these marketing techniques, you may want to hire a professional digital marketing company. They understand how buyers think, work and search for information and will help you create the right marketing strategy for your business needs.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Will Roofing SEO Still Be Necessary 5 Years From Now In Houston?

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Helpful Ideas On The Future Of Roofing SEO

SEO In The Future

Lately, there’s been a lot of debate about whether or not roofing SEO is going to meet its demise in the coming years. People in the industry wonder if SEO is already dead. If it’s not yet, is it going to? A number of experts have already proclaimed SEO to be dead already. Social media usage is rising dramatically, meaning that search engine use is starting to decline. Lately, the new dominant force for website traffic is apps, particularly messaging apps. Still, while search engine use has declined, it’s very unlikely that search engines are going to disappear in the next half-decade. So, while SEO is going to be around for at least five more years, it’s very likely that some huge changes are in store.

Search Engines & Social Media Intertwined

As mentioned already, social media use has grown, especially in the past 8 years. SEO isn’t going to go away in the coming half-decade, since search engines and social media are probably going to become more intertwined. Facebook has already started doing this, as they average more than 1.5 billion different searches, and that’s just every single day! Twitter has followed suit, as they now have a strong partnership with Google. Additionally, social media typically sends its users to different websites in order to look at content. Even this is probably going to change. Future social media is likely to let users view full website content and do searches right from their social media platform. SEO isn’t going to be wiped out, but adaptation will be necessary.

Search Engines Are Going To Get Competitive

Even now, search engines are competitive. Typically, only the very best of them get more attention than others. Still, competition is going to get ever more commonplace with the coming changes in the world of SEO. Only the very best of search engines will enjoy repeat users, and repeat users are crucial to the success of a search engine. Several things are currently crucial to success in SEO, and they include fast-loading pages, easy navigation, and is appealing to search engines. If any search engine itself doesn’t have such qualities, then users are going elsewhere. Several factors that indicate SEO success or lack thereof include high-caliber bounce rates, appropriate click-through rates, and effective on-page times. Also, if any search engine wants to remain at all popular, then they’re going to need to adapt to the coming changes enough to keep up.

In Conclusion

As already shown, SEO is evolving as a field, and it’s going to do so for quite some time. However, prevalent and coming changes must be adapted to. One critical aspect of how search engines evolve will be how social media is used by them. Social media will play a substantial role in how searches are done, if not a dominant role. The future of SEO and how its users are not yet known, but huge changes are coming. It’s impossible to know what will be going on in five years, but it’s hard to think that SEO is going to be completely gone. Rather, it’s more likely to think that SEO is just going to look a lot different than as compared to right now.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

What To Consider When Hiring An SEO Expert In Houston Pt 2

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10 Things To Look For In A Houston SEO Specialist

Part 2

4. Marketing Savvy

After the technical issues of the website have been sorted out, SEO is very similar to traditional marketing. All content has to outline the benefit to the user while leading them down the conversion funnel. This has to be done in a way that appeals to people on the receiving end of the search engine results. Your content has to market your services to people who want to know more.

5. Rounded Knowledge & Perspective

For many years, people were hyper-focused on the SEO arena and other subjects were ignored. If the subject was not related to increasing page rankings, it was moved to the side. This was the wrong strategy to use and modern SEO experts need to understand marketing on all levels as well as the way humans behave. Specific cultures should also be understood based on who is being targeted, the social media landscape and web analytics are also important. The expert should have an understanding of viral marketing, content, business models, web design, web development, and products.

6. Understanding The Big Picture

Should SEO focus on the search engine rankings or conversions on your website? Ideally, your SEO strategy needs to focus on the goal you have for your business. This will usually be increasing the conversions for your business and not the rank on the search results.

7. Fitting In With Your Company Culture

SEO experts interact with a lot of areas of your business from sales to IT to marketing to customer service. They should be able to work well with the different members of your team and get the information they need without issues. Integrity, personality, and communication from the expert need to match your organization to ensure everything moves smoothly.

8. Great Communication Skills

Your SEO expert will need to communicate in a way that everyone can understand. There is no way for an expert to do everything that is needed by themselves. To ensure that the strategy used is effective, they need to be able to communicate their needs to everyone they contact. They have to be able to talk to the IT and the C-level team effectively and get their point across.

9. A Passion For Execution

True SEO experts love doing things efficiently and they will make the ideal consultant for your business. They will find a way to work around any problems and challenges they face. Of course, your business will need to help their progress and not cause more problems. Working together is the only way their work will positively impact your business.

10. Curiosity

While the expert needs to be knowledgeable, they also need to be curious. An expert who can recite the IP addresses of Google crawlers is good, but someone who loves investigating how the crawlers work is better. Having a lot of knowledge is good, but without curiosity, they will not grow in their work.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

What To Consider When Hiring An SEO Expert In Houston Pt 1

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10 Things To Look For In A Houston SEO Specialist

Part 1

Your website may look great and have everything it needs to wow customers. However, if it is not consistently attracting targeted users and converting them into paying customers, it is not doing its job. This can have a serious impact on the revenue of your business.

In these cases, you may want to hire a search engine optimization expert as an employee, an outsourced company, or a consultant. Experienced and qualified SEO experts can review your website, the will also about your business goals and target visitors, then identify a strategy to help your website improve. Some of the strategies SEO experts recommend might be simple such as rewriting your HTML title tag or fixing your structural issues. This can prevent search engine bots from crawling and indexing your content which makes ranking impossible.

While an SEO expert can help your business, you need to be careful when hiring one. There are many qualities that you should consider when looking to hire an expert.

1. Their SEO Experience

Anyone can set up an SEO agency and say they are an expert. This does not mean they know what they are going through. There are a lot of little things that make up the larger picture of SEO and it takes years to understand them all. It also takes years to understand what works and what hurts SEO.

The SEO tactics used for each website will differ. An experienced SEO expert will understand this, but be able to look at a website and determine what needs to be done to get more search engine traffic. Someone new to SEO may try the same things with every site they come across which will lead to very limited effects if there are any.

2. Understand All Levels Of SEO

There are three levels to SEO with the first being technical which is the structure of the website and how easy it is for crawlers to access and index your website. The second is on-page optimization that looks at the elements of your website such as HTML tags and keywords that drive traffic to your pages. The last is off-page SEO that looks are everything happening off your website including link building.

You do not want SEO strategies that are one-dimensional. The expert you hire should approach all levels of SEO to ensure success.

If there is content on your website that the search engines cannot access or that is buried too deeply on your site, changing something somewhere else on the site will not help. SEO experts need to understand the technical limitations and issues search engine bots can have. They also need to be able to detail this in a way your website developer understands to minimize any potential problems.

3. Proven Track Record Of Success

In SEO, it is very easy to talk a good game. There are a lot of articles and blog posts about the different tactics to use and what to do. It is very different to have clients who are happy with your work. When you look to hire an SEO expert, you need to check their references. The last three most current references are the most important and you need to find out how the expert helped them.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

How To Elevate Your Traffic Using Houston SEO? Pt 2

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6 SEO Tips That All Businesses Need To Use In Houston

Part 2

(Continuation)When you write content, it should appeal to your users. The search engine algorithms are penalizing websites with keyword stuffing content. This is an old SEO tactic that focuses on writing for crawlers and not human users.

The content you create does not have to be textual. Videos are also a good option for better engagement. Graphics are also important content for your website. The type of content you create will depend on your website and the traffic you get. It is best to test out different styles and monitor the traffic you get.

Focus On Internal & External Links

Building an internal and external link network is something you have to keep working at. Whether you have a less than perfect website already live or you are starting a brand new website, this is one of the most important structural SEO tips to implement.

Internal links will help boost the structure of your website and you can create this network by linking every new piece of content. If you do not do this, you will have orphaned content that is disconnected from the rest of your website. When you have orphaned content, search engine crawlers and visitors will have a hard time finding it.

Linking your content also has a broader benefit that you need to know about. Doing this helps the crawlers find and understand the content while ranking your website. Logical links will also help visitors navigate your website and stay on for longer.

When it comes to your external links, it is important to note that they do have an impact on the website evaluation. In the past, the quantity was more important, but now you need to focus on the quality of the backlinks. It is better to create good content that makes people want to link to your website. Quality backlinks also help you build relationships with other companies to help you grow.

Delete Anything That Slows Your Site

Site speed has to be improved if you want to get more traffic from organic search. Google does use page speed to help rank websites and research has found that a half-second delay will result in a 20% drop in traffic. To improve your page speed, you need to cut the elements that slow the website. To improve speed, you need to:

  • Compress images on the website
  • Using browser caching
  • Delete Javascript
  • Get rid of unnecessary elements in your code

Look At Mobile First

In 2018, Google rolled out a mobile-first indexing system. This was not a problem for many people because web design has been looking at mobile traffic for years. However, you do need to look at all aspects of your website with a mobile-first mindset. This includes the web design which should be mobile-first and not only responsive.

Optimizing your website can be a huge undertaking, but it is something you do not have to do all at once. It is best to start implementing key SEO tips and strategies one at a time. This gives you more control over how each is working.

Regardless of what you do to optimize your website, you need to have a strategy and be methodical. Monitoring what happens is vital and will help you replicate it in the future.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

How To Elevate Your Traffic Using Houston SEO? Pt 1

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6 SEO Tips That All Businesses Need To Use In Houston

Part 1

SEO is the most effective way to drive traffic to your website without having to pay for it. Small businesses with small budgets find this a huge benefit when fighting their more established competition. SEO affects the way you structure your website to get traffic from organic search.

When compared to paid traffic from adverts, organic search traffic will come from high rankings in the search engines. You also get this traffic through the creation of quality content. SEO is a vital part of your business because 32% of people will click on the first result on Google.

The problem that many website owners have is optimizing your website all at once. Small business owners have a lot to do and generally do not have the time for this. Fortunately, there are 6 tips you can use to transform your traffic through SEO.

Monitor Your Changes

Regardless of the SEO tips you implement, you need to monitor the changes. If you are not hiring a professional to do this, you need to take a few additional steps.

The first is to determine the metric you are going to use. You could look at newsletter sign-ups, keyword rankings, purchases, or the number of people returning to your website. Once you have the metric, you will need to use at least one SEO tool to help you rank higher in the search results. Other tools need to be used to track the metrics.

Instead of trying to implement all SEO changes at the same time, you should do this one at a time. If you implement everything at the same time, you will have a hard time figuring out what is working and what is not.

Have A Clear Site Structure

You can implement all the SEO tips you find, but if you do not have a structure to your website they will not help. Good site structure makes it easier for the search engine crawlers and your human users to navigate. Small businesses that have new websites must create a hierarchy on including:

  • Pages
  • Categories
  • Subcategories
  • Internal links
  • Headings

Both humans and crawlers love this hierarchy which helps you achieve two primary SEO objectives. The first objective is that crawlers can quickly understand and index your content before ranking it. The second objective relates to humans being able to navigate your website easier which improves the user experience.

If you have an unclear structure, crawlers will miss some of your content leaving it out of the search engine rankings. The poor structure will also leave human visitors confused as they cannot navigate to the content they want. This will reduce the amount of time they spend on the site, lower your conversion rates and drive less traffic as Google penalizes websites based on this.

Prioritize Content Creation

One of the top trends for SEO in the coming year is to create quality content regardless of the size of your business. When doing this, you need to keep some things in mind.

The first is the Google algorithm which is looking at quality more than ever before. This means that you need to create content that connects with your keywords, metadata, and headlines. The content should also be long-form instead of short-form.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

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