SEO Strategies - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Is It Necessary To Hire A Houston SEO Company? Pt 2

July 19, 2021 By SEO Houston Pros Leave a Comment

Helpful Thoughts On Hiring An SEO Experts In Houston

Part 2

SHOULD I PUT IN A LOT OF EFFORT?

The only way you can succeed in improving your website’s SEO is by learning, and by using as much effort as required.

Several practices and rules have been put in place by Google to guide you when working on search engine optimization. Moreover, it is also necessary that you learn about other elements such as manual actions, updates, links, relevance, authority, search console, penalties, Google Analytics, page speed, business profiles, meta tags, technical website advanced change, as well as the URL structure.

If done correctly, search engine optimization will automatically increase the value of your brand by a high percentage. But, it can also cause your website’s ranking to fall if done incorrectly.

There are also other technical aspects of SEO. Are you okay with making a few changes to your domain? Can you create links without getting penalized? Are you willing to optimize and set up your website, and do you have what it takes?

If your answer is yes to all the above questions, then it is okay and appropriate for you to work on the SEO project alone. If you are not sure about yourself, then you might want to hire an SEO specialist or company.

CAN YOU RAISE ENOUGH MONEY FOR YOUR SEO CAMPAIGN?

The difference between hiring an SEO specialist and doing the project yourself is the cost.

Working on your own might seem like a better choice, but do not forget that you must use your effort and time to do this job. A regular SEO campaign can cost about $200 a month and $600 for a more advanced and aggressive SEO campaign.

The cost of working on such a project might sound expensive, which leaves the question of whether your business is worth such an investment? If you do not mind waiting for a few months to create a successful SEO campaign, then we would advise you to hire an SEO specialist. But, if you cannot afford to hire an SEO company, you can try and do the SEO yourself.

That is because there is a lot of nuances and minutia involved in developing an SEO campaign. Therefore, make sure that you take time to do research when looking for an SEO specialist.

Make sure that ask the following questions:

Has the company been running for long?
What value are they offering you as a client?
Do they offer a detailed report to clients?
How many businesses have they succeeded in helping?
Does their SEO specialist work in hand with clients?
Are their business deals transparent?
How is their online reputation?
How much do they charge for their services?

SEO is considered to be an effective marketing tool. That is why you should use it to expand your brand. If you cannot afford to hire an SEO specialist, then you can try to work on the SEO on your own.

Even though hiring an SEO specialist might not be convenient for everyone, you must put in the effort, resources, and time needed to succeed in this project. However, if you are willing to spend more for a better SEO campaign that will have long-lasting results, then you can consider hiring an SEO company.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

Is It Necessary To Hire A Houston SEO Company? Pt 1

July 19, 2021 By SEO Houston Pros Leave a Comment

Helpful Thoughts On Hiring An SEO Experts In Houston

Part 1

Small business owners cannot find the answer to this question.

SEO is a marketing strategy that is used to improve the ranking of websites on search engine result pages. With the help of search engine optimization, it becomes easy for customers to find the services and products that they need.

This article will emphasize more on whether it is necessary to hire an SEO company since we believe that you understand the value of this marketing strategy. Small business owners have a problem with investing their time, resources, and energy in SEO because they do not think that it is worth it. The three points we have listed below will help you conclude whether it is necessary to hire an SEO company or not.

HOW LONG DOES THE PROCESS TAKE BEFORE SEEING THE FINAL RESULTS?

You can get results that will last for an extended period, as long as you stick with SEO.

What is required for you to succeed in SEO work is consistency. Therefore, it can take as long as three months or less to see a website’s ranking improve. Moreover, it takes about six to nine months to see the results of the firs-page. It all depends on the website’s visibility.

should you stop after waiting for six to nine months and once your services have reached the first page?

If you do succeed after working for six to nine months, we would advise you to continue building and expanding your website’s visibility. If you do not continue working on your SEO strategy, your website will lose its ranking since your fellow competitors will not stop working on their SEO marketing strategy.

Most businesses get their returns on investment after six to nine months, can your brand wait for this long or do you want to seek quick results?

If you want to get quick results and are willing to pay extra, then you can try out the pay-per-click ads. This form of marketing may cost you a lot, but it is useful and yields quick results.

You must maintain your search engine optimization strategy and be consistent if you want to succeed. Just like taking care of a garden, you must get rid of all the weeds and be consistent with your work. Small business owners have a lot of responsibilities, such as offering services to clients, manage business finances, meet the needs of employees, and attend to other duties that take hours to finish. With all these things in mind, would you sacrifice a bit of your time to work on SEO?

If you still have the time and energy to continue working, then you can handle the SEO project without any assistance. Search engine optimization has proved to be successful and provides long-lasting results. That is why you should wait for at least nine months for your marketing strategy to be effective especially if you plan to have your business open for longer than nine months.

How Houston SEO Can Bring Advantages To Businesses Pt 2

July 19, 2021 By SEO Houston Pros Leave a Comment

15 Incredible Benefits Of SEO For Your Business In Houston

Part 2

9. SEO For Mobile Friendly Websites

Search engine optimization is all about creating the perfect user experience and in recent years, Google search has added friendliness to mobile devices as a ranking parameter.

10. SEO For A Long-Term Marketing Strategy

While it takes a bit of time to get to the top of the search engines, it takes an equally long time to begin falling down. One must understand that search engine optimization is a long-term marketing strategy. Typically, a website will remain with optimal ranking for six months. Unless the search engine algorithm changes or you have a competitor who is amping up their own search engine optimization strategies, it is not easy to pull down a top-ranked website.

11. SEO Fuel Sales & Leads

When your website is at the top of the search engine rankings, it is quite easy for your customers to find you. In addition, it makes it even easier for noncustomers to find you, these are individuals who will become your new leads. If you have a good website that converts well, it is possible that these leads can become customers. These are individuals who may sign up for membership, described your newsletter, or even make a purchase.

12. SEO Creates A Fluid Marketing Campaign

Everything that you do online in terms of marketing achieves your search engine optimization success. A wide variety of activities such as email campaigns, blogging, social media marketing, content marketing, e-commerce, and others can help you achieve the rankings you desire throughout several search engine sites. When all of your marketing activities have been integrated towards achieving a common goal, you will see an overall success including your search engine optimization efforts.

13. SEO Helps To Increase Social Media Followers

Once your website is able to land on the first page of the search engines, quite a few people will know about you. Your overall brand awareness will go a long way, even onto social media channels. As visitors find your website, they’ll be more than likely to click on your social media icons and follow you.

14. SEO Improves Website Speed

Your website’s overall speed can affect your rankings on a variety of search engine websites. It may be hard to believe but a two-second loading time delay on your website could lose 4.3% of sales! It is essential to have your loading time as fast as possible to increase customer satisfaction, improve sales and gain search engine rankings.

15. SEO Races You Against The Competition

Your business will grow exponentially as you implement various digital marketing strategies. This is going to include search engine optimization as one of your main strategies. By integrating search engine optimization in addition to other strategies will allow you to leap ahead of all the competition in the market.

Conclusion

Without a doubt, search engine optimization is one of the top strategies to help you get ahead of the competition. Search engine optimization is one of the absolute best ways to gain quantitative and qualitative websites with the help of organic search results. Be sure to begin implementing search engine optimization strategies in your overall marketing campaigns.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

How Houston SEO Can Bring Advantages To Businesses Pt 1

July 19, 2021 By SEO Houston Pros Leave a Comment

15 Incredible Benefits Of SEO For Your Business In Houston

Part 1

More than likely you have heard the term SEO. In fact, you may have already researched the fundamentals and basics of this term. However, you may not have considered the full effects SEO can have on your business. Today is the day you find out!

1. SEO Promotes A Better User Experience

There are several ways in which you can help to improve your website and promote a better user experience. This can include adding relevant photographs and information as well as videos, easier navigation as well as mobile-friendly website configurations.

2. Using SEO For Sourcing Of Leads

When looking at business-to-business and business-to-consumer leads, inbound strategies are typically the most successful. Inbound marketing strategies can include social media content, content marketing, referrals, and of course, search engine optimization.

3. SEO Improves Closing Rates

Studies have shown that the average close rate that is achieved from search engine optimization leads averages around 14.6%. This is an incredibly higher rate than the average 1.7% close rate sourced from outbound leads. When a company reaches out directly to a customer through a cold or outbound lead it will typically result in lower conversion rates. However, search engine optimization leads the customer is contacting you in search of a product or service, increasing the number of conversions. These individuals have already done their research and have a specific purpose and requirement in mind.

4. Higher Conversion Rates Through SEO

A well-ranked website on a search engine is going to almost always guarantee higher conversion rates. As long as you are able to maintain a top position, your target market is going to remain aware of you. Over time, your target customer is going to become more familiar with your brand and their knowledge of your brand will increase, likely converting to a sale.

5. A Better ROI Through SEO

Search engine optimization can dramatically lower advertising costs. If you have a page that is ranking high enough, there is absolutely no need for advertising or pay-per-click promotions. Through proper SEO efforts, your website will remain at the top of the results for a very long time. Typical outbound lead generation includes visiting clients, direct selling as well as cold calls. As you can see, search engine optimization helps to lower costs which is an added benefit.

6. SEO Encourages Users To Visit Local Physical Stores

Once a user has conducted a local search, there is a high probability that the usual visit the local shop or store. This then shows a variety of different options. The user will typically choose a top choice and more than likely become a regular customer.

7. SEO For Brand Credibility

When your customers see that your website is on the first page of the search engine results, it tends to lead to credibility. This is going to show you as a top player in the field and that many other customers have researched you as well. However, if your webpage does not show up on the first page or even the second page, they may believe that you are new to the industry or not highly regarded.

8. SEO For Brand Awareness

Brand awareness simply means the extent that your target market recognizes your brand. This is simply how familiar your customers are with your service or product. The process of creating brand awareness is actually one of the essential steps in the promotion of our product. Search engine optimization is one of the best ways to ensure that your product or service is easily found in the search engines through organic or regular search. Once your website has reached the top of the rankings, users will be able to find you easily.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

SEO In Houston: Does It Even Matter Anymore?

July 19, 2021 By SEO Houston Pros Leave a Comment

Understanding If You Still Need Houston SEO

If you are someone that already works in the hospitality industry or any other industry for that matter, you might wonder whether or not SEO is as important as it used to be. The fact is, SEO is just as important as it has ever been. While there has been a lot of changes to SEO and how it impacts sites, its importance has only grown. As search engines begin to focus on the end-user experience, it is only becoming increasingly beneficial to people in every industry. With that being said, here are some of the top tips that you will want to implement within your SEO hospitality strategy to maximize its potential impact on your business.

Is Your Website Mobile Responsive?

This might be one of the most important things to figure out. After all, with the increasing number of mobile users, it only makes sense that Google and other search engines are rewarding websites for being properly optimized for this growing segment of users. Therefore, it is very important to factor this into your web design and web building process as your customers will be doing everything from researching your location to making purchases and other integral actions on their favorite mobile devices. Therefore, to provide an exceptional user experience to the growing mobile segment, you will need your website to be highly optimized for these users. Thus, to achieve a high ranking within the Google search engine results, your website must be fully responsive for mobile and tablet visitors.

Google My Business

Having a highly optimized Google My Business (GMB) page is crucial for any business within the hospitality industry. This is the page that will allow you to really control the pertinent information about your business. It includes everything from your phone number to your business description to landmarks surrounding your business and more. You can probably tell why this would be such an integral component for a business operating in the hospitality industry.

Consistent NAP

Google and other search engines are constantly looking to ensure that they are providing the most up-to-date and relevant information to their users. Therefore, you need to ensure that your NAP (Name, Address, and Phone Number) are constantly updated. Having any inconsistency with your NAP on various local directories scattered throughout the web is only going to hinder your ability to rank well within the search engines. Google will view this inconsistency as a negative and it will detract from your ranking potential. Your NAP should be the same across the board. Therefore, you want to be sure that it remains consistent by regularly updating it across all directories ranging from the Yellow Pages, Yelp and Trip Advisor, and more.

Using The Best SEO Tips

One of the best ways to gain visibility within the search engines is by getting your business to show up on the local 3-pack listing that is on the first page of the Google search results. To even be considered for this high ranking, you need to ensure that you are utilizing and implementing the most effective and proven SEO keywords within your niche/industry. Not only do you want to target keywords within your industry, but you should be targeting local keywords and long-tail phrases, as well. Find the best keywords to target and look to create descriptions that pertain to them and include primary and secondary cities nearby for a local SEO boost.

Get Your Reviews Up

A majority of consumers actively seek out reviews nowadays. Because of this, you will want to be certain that you are doing what is required to maintain a stellar reputation across the marketplace. This will require reputation management. You want to attract customers to write good reviews on your business and you also want to look to increase your cumulative reviews to boost your rankings.

By following the tips above, you should be able to dramatically improve your website’s ranking potential. Have a good social media presence, maintain a good reputation, ensure your website is optimized for mobile, and integrate highly effective SEO best practices into your strategy.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

A Helpful Guide To Make SEO Friendly Content In Houston Pt 2

January 13, 2021 By SEO Houston Pros Leave a Comment

Tips On Writing Houston SEO Friendly Content

Part 2

3. Well Optimized Articles

In the earlier days, most of the articles published on websites were usually a few hundred words. It used to be a numbers game which essentially meant that you needed to publish more in order to get more traffic. Things have changed today as most articles are longer than 500 words and the publishing frequency has also gone down.

This is due to the reason that Google has shown a preference for articles that are longer and of higher quality. Google’s aim is to provide the best possible answers to their user’s queries which often means ranking those posts higher that offer the most in-depth answer to the query.

300-word articles are not enough these days but it does not mean that you need to water down the content. Take a good look at the reports in Google Analytics and find out the posts with the highest engagement. Check the posts that have received the highest number of visits and the posts that have been read for the longest time. Also, find out the posts that have led to the highest conversions such as newsletter sign-ups.

Make use of this information to formalize a strategy as it works best for your particular niche.

4. Choosing Keywords Carefully

Some marketers prioritize writing without paying attention to SEO. On the other hand, some like to focus on the keywords that should be incorporated into the content.

You should begin your writing by identifying a good set of keywords that are relevant to the topic on which you are writing. For determining keywords, you can come up with them on your own or use keyword planning tools such as the one from Google or advanced SEO tools such as AHrefs or SERPSTAT. You also have the option of hiring the services of an SEO agency for keyword research.

If you haven’t started already, use this guide on how to do keyword research.

When you begin to write, make sure to use the identified keywords in the headlines, title, meta descriptions, main copy as well as ALT tags.

5. Image Optimization

It is important to add relevant images to your content to make it shareable and interesting. Websites with attractive and relevant photos are likely to make more sales as that’s what people like.

As far as image optimization is concerned, you should optimize the images by adding relevant keywords to the files and by writing ALT tags. Photo size should also be optimized as large photos slow down the load time which, in turn, hurts SEO.

Try to keep the image file size as small as possible but make sure that the images are high quality and look good. There are many image editors that allow you to do just that.

6. Focus On Shareable Content

Once you have written a content-rich, SEO friendly, and interesting article that people want to read, you need to make it shareable. There are several solutions available in the market including websites such as AddThis and ShareThis that allow you to add social media buttons to the website which makes it easy for people to share content.

7. Keep Producing Higher Quality Content

It should be self-evident by now but not every marketer applies it. If you want people to read and engage with the content, you need to make sure it is entertaining and useful. Search engines like to rank websites with relevant and high-quality content. The quality of your content is much more important as compared to all the other factors mentioned in this list.

Once you have figured out a strategy for writing and formatting your content, make use of the following tools for simplifying and improving your writing process.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

A Helpful Guide To Make SEO Friendly Content In Houston Pt 1

January 9, 2021 By SEO Houston Pros Leave a Comment

Tips On Writing Houston SEO Friendly Content

Part 1

Do you want to grow your business revenue without a commensurate increase in the marketing budget? If you do, you have come to the right place. The key is to publish content that is SEO friendly.

Here Is How It Works

Search engines rank those websites higher that are properly SEO optimized for search engines and have a good backlink profile along with solid authority. You will get more shares, engagement, likes, and clicks in case your website is on the front page of search results. There is no use of expert articles on your website if nobody is able to find your website. Simply put, you need to consistently produce SEO friendly content if you want your website to thrive.

It’s not easy and there is a lot of foresight and thought that is needed to produce strong SEO friendly content. After learning the basics and including those strategies in the content production process, you’ll find that it gets good results without adding much to your existing workload. Combine this with other promotional activities such as email marketing (regularly sending newsletters to your contact list) and a well thought out marketing funnel, and you’re set.

There is a lot you can do to bring more clicks to your website but today’s topic is restricted to producing SEO-optimized content.

Meaning Of SEO Friendliness

Simply put, it is the type of content that search engines like which means they will rank it higher in the search results. There is a misconception among some marketers that SEO-friendly content simply means content stuffed with targeted keywords but there is a lot more to it. It means writing content that makes it easy for search engines to understand, find, and connect the content to that particular topic you are covering.

As you will find in this article, producing SEO friendly content is not just limited to stuffing targeted keywords in your videos, posts, and other types of content.

Ways To Make Content SEO Friendly

1. Make Use Of Headlines & Sub Headlines

Proper use of headlines combined with sub-headlines is great for SEO. One of the biggest benefits is that your articles become skimmable which makes them easier for your readers to consume. People naturally like to share things they find easy to read.

Search engine robots work in a similar manner. When these robots are crawling through the website, they will take note of the headlines and sub-headlines and it will help the algorithms get a better understanding of your content. The algorithms will find it easier to determine the more important part of the content.

The use of sub-headlines along with headlines also helps in enhancing keyword saturation but it’s important for you to use it wisely and you shouldn’t try to game the system.

2. Internal Links

The number of backlinks is an important ranking factor for search engines. Good content naturally attracts a lot of backlinks from internal pages as well as external websites. Therefore, it is important for you to keep adding links to existing content from newer posts in order to drive more traffic by ranking the existing content higher. By consistently adding links to the already posted content on your website, search engine robots will be able to find the best articles on your website which means that people will also be able to find your best articles.

When you add links to other reputable and higher quality websites, it also adds to the validity of your website. Better links mean higher rankings for your web page in the search engine result pages. You should also use credible sources in the body of your posts as it helps in building trust with the readers.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

A Knowledge About SEO & Why It Matters In Houston

November 2, 2020 By SEO Houston Pros Leave a Comment

Helpful Ideas To Grow Your Business By Using SEO In Houston

Are you new to the term “SEO” and wonder what it means? Or are you worried that you lack the skills or money to get search engine optimization started for your business venture?

SEO (Search Engine Optimization) should not cost you an arm and a leg to implement. It is an affordable investment worth doing if you are keen on reaching new customers and increasing sales. So, how does it work and what benefits does it offer your business?

What Is SEO?

Search Engine Optimization (SEO) is all about putting in measures that enhance our website and its content to help it achieve a high rank in search results pages. The primary objective is to reach out to a target audience, and that is the driving force behind SEO. It helps you find the individuals (audience) that are actively searching for information related to the products or services you have to offer.

The best approach for doing this is to achieve the online visibility you need by aiming for natural search results. That is where organic SEO comes into the picture; it is not to be compared or mistaken to be the same as paid search results.

Why Is SEO So Important?

The risk of losing potential clients or customers is high if you do not optimize your site for search engines. Optimization ensures that your website appears on the top spots in SERPs (search results pages).

Consider the many searches done on Google each day. The inputs are often based on specific keywords related to what the user wants to find, be it a product or service. If what they enter is related to what you provide (your goods or services), then your content, if optimized, will be what shows up on the search results.

Ideally, your aim should be for your materials to show up prominently (mostly the first few slots on top of the first search results page). That is where your site should appear since 60% of the traffic generated from Google searches that directs users to websites is often from the first three search results.

How Do Search Engines Determine Where Your Business Ranks?

Search engines depend on algorithms to provide online users with relevant information based on their search inputs. To have your site making it on the first page of the search results, you should have content that offers key topics related to what you have to offer (your business). Such material should be what you use to build yourself or your business as an authority. Gaining such recognition is a matter governed by several offsite and onsite factors.

• Onsite: The focus will be to see how search engines will award your website with a high ranking if they find fresh, relevant content. For instance, you should focus on publishing materials related to home buying and investing in properties if you own a real estate agency.

• Offsite: The aim is to have search engines find what other websites find interesting in your site based on the links that direct users to your webpages. If other sites link to your pages based on the content you have or people share the material or social media, then your website has a better chance of getting listed in the top slots of the first search results page.

How Can You Get Started With SEO?

First off, you should understand that getting notable results from doing SEO will not happen overnight. It is a process that takes time before yielding any desirable results. However, the efforts pay off well as the target audience start to notice your online presence.

However, you need to be specific with your focus when starting search engine optimization so that you can reduce the time it takes to get desired results. Do not take a general approach by use standard topic and publishing general materials on your site. Instead, the content should offer answers to specific questions and issues related to your target audience.

Keep in mind that you should focus on becoming an authority as early on as possible. You can achieve this by promoting your products or services via newsletters, social media posts, emails, and online adverts.

Ready To Start Using SEO For Your Business?

If the above information has helped you discover what SEO means for your business, then you should get started. We have several SEO best practices that we can recommend to you that will help you figure out how to bolster your website’s position for search results.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

SEO In Houston: Still Beneficial During COVID-19 Pandemic? Pt 3

September 12, 2020 By SEO Houston Pros Leave a Comment

10 Ways That A Houston SEO Could Be Useful Though There’s A Coronavirus

Part 3

8. Offers Analytical Insight Into Demand

Through the use of SEO analytics, you will be able to project the demand curve for your products/services. With this crucial information, you will be able to prepare for a possible plunge. The organic traffic that your site gets indicates the level of customer interest. In a pandemic, people’s needs tend to change, but the change isn’t always drastic. At times, this is based on the amount of cash that one has at their disposal. For instance, an individual can purchase chocolates in the first few weeks of the pandemic but cannot afford to do so later.

Using SEO analytic tools, you can see how quickly interest in your product or service is decreasing, which will help you come up with the best way forward. Economists can also use these tools to predict the effects of a pandemic.

9. You Can Benefit From Searchers Who Are Still Looking To Buy

Not everyone is hurting financially due to the pandemic. Some people will still have enough money to splurge on things but will choose not to step outside to spend it. Through local SEO, these people will be able to identify businesses within their area that cater to their specific needs. Keep in mind that even in an economic crisis, there will always be people looking to spend.

When you fail to invest in effective SEO, you will miss out on potential business opportunities from such people. Remember that in a pandemic, all businesses have to struggle to survive. With SEO, businesses can be able to thrive even during difficult times.

10. Helps You Discover New Trends

SEO practitioners who are tracking search trends during this period have learned a lot. The chaos caused by the Coronavirus may cause people to have a new perspective and preference. Some people will start having more interest in certain things that they previously didn’t.

For example, toilet paper has become one of the most searched items in the past few months. There is a possibility that it may become continue being a trend long after the Coronavirus.

When practitioners learn things like this, they can be able to prepare for expected changes. The world will definitely change after undergoing this event, and keeping up with all the recent trends will be very beneficial.

The Takeaway

While the world is undergoing a truly tragic event with a lot of people being impacted in some way by the pandemic, from loss of lives, jobs, and also relationships, humanity will still need to live on. Staying at home will help keep many people safe, and once this disease is effectively combated, we will be prepared to restore our lives and economy.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the first issue of this article!

SEO In Houston: Still Beneficial During COVID-19 Pandemic? Pt 2

September 7, 2020 By SEO Houston Pros Leave a Comment

10 Ways That A Houston SEO Could Be Useful Though There’s A Coronavirus

Part 2

4. Top Of The Mind Awareness

SEO enables your brand to remain visible. What dominates most people’s minds during a pandemic is survival. In case your business primarily deals with products that may be crucial for survival, for example, food, medications, and things like tissue as we have come to learn from the panic caused by this pandemic, then many people may already be considering your business. However, you can still use SEO to gain an edge over your competitors. Even if your business doesn’t deal with essential products, SEO will help you maintain top-of-mind awareness. This will provide an important asset for your business once things start returning to normal.

As the adage says, “out of sight out of mind.” If you are no longer visible in the search results, people will eventually forget about you. SEO will help you avoid this risk.

5. It Offers An Opportunity To Differentiate Yourself From Your Competition

Some of your competition will most likely slow down their SEO marketing efforts. They may falsely assume that since people are currently confined to their homes, there is no need to keep pushing their SEO strategies. You have to keep mind the fact that Google will continue working regardless of the pandemic. People will still be searching, and the algorithm will still be ranking. This is the most favorable time to improve your ranking as there will be a reduction in visible competition. Depending on your niche, you may be surprised to find that your business is the only one still active online.

When you optimize for certain keywords during a pandemic, you will gain an advantage over your competition since they will need to do some catching up when they eventually resume their SEO marketing campaigns.

This pandemic may take a long time to come to an end, probably months, which is a long time to get as far ahead as possible.

6. Offers Hope For After The Pandemic (Long Term Marketing)

For most businesses, the future seems bleak and uncertain. With the global economy on the verge of collapsing, cuts have had to be made, with more yet to come, regaining your footing after this will be challenging. This is why investing in a long-term marketing strategy that will offer the best way out after the pandemic is very sensible. SEO is, by its very nature, a long-term strategy. Your current results will deliver great results long into the future. Considering that there isn’t any estimated date as to when the pandemic may be over, it is practical to focus on a long-term strategy that prepares you to receive more customers after the disease is done away with.
SEO performed now is a seed for the future.

7. Boosts Authority & Expertise

Many people will be looking to catch up on their reading. For some, finding some good content to read while stuck at home will be their way of passing the time. When you have quality content in your field of expertise, you will be able to capture such people’s interest. There are various tools online that can help you find out what keywords users are searching for in your field. Then you can optimize for these keywords. You will most probably find that most people are looking for information regarding the pandemic, but there will still be others searching for other things. The perception of your business that visitors get after reading your content during the pandemic will have long-term results. You will likely attract the attention of more customers to your site as they will view you as an authority in that particular field.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the third issue of this article!

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