Seo Companies In Houston Tx - Archive - SEO Houston Experts & Search Engine Optimization Consultants

How SEO Can Help Businesses In Houston Pt 2

November 24, 2021 By SEO Houston Pros Leave a Comment

12 Amazing Benefits Of SEO To Your Business

Part 2

6. Investment For Your Business’ Future

At this point, you may have heard that once you’ve done SEO, it doesn’t stop there. It is an ongoing process, and you won’t be able to see overnight results. You must be committed to SEO, especially if you want your website to become an online business powerhouse. This is because Google keeps updating its search algorithms. That is why it’s essential to learn about the latest changes in Search Engine Optimization (SEO) and make the necessary adjustments to your site on a regular basis.

However, once all of these efforts have paid off, your website will be able to bring you more visitors, better conversions, increased revenue, and a better-looking future for your business.

7. Highest ROI

SEO strategies help you to achieve the highest ROI (return-on-investment) for your business. The great thing about SEO is that it can easily be used as a strategy across all company sizes, whether you are an independent blogger or own a large e-commerce platform.

Did you know that leads from SEO campaigns have a whopping 14.6% close rate? Its offline counterpart, such as print or mail advertising, has a low 1.7% close rate. For this reason alone, marketing professionals strongly believe that organic search strategies are the most effective ways to generate sales.

8. Understand Your Customers

Through Google Analytics (or other similar platforms), you can easily track your website’s performance and traffic sources. You can find out which keywords are most effective in driving traffic to your sites, the actual search terms that users are using to land on your pages, what landing pages receive the most clicks, what social media platforms are most popular for sharing your content, demographic, interests and more. This data can help you target specific market segments, which can increase conversions.

9. Cost-Efficient Marketing Strategy

Many people might disagree – but, SEO is a cost-effective strategy that can generate higher ROI over time. Traditional marketing strategies such as paid advertisement require a higher budget to have any scale and immediate impacts. In contrast, SEO takes time, but it’s more likely to be sustainable and scalable (with less investment).

10. Gain Huge Competitive Advantage

Fun fact: 63.6% of businesses use SEO as their primary form of marketing and keep increasing these numbers. You can gain a huge competitive advantage by getting your website on the first page results of Google – which means more traffic, leads, and sales for your business.

11. Enhanced User Experience

Did you know that websites that don’t display ads and pop-ups but only high-quality content (optimized for search engines) can see a dramatic shift in organic traffic? On the contrary, websites loaded with annoying adverts and pop-ups harm user experience, which significantly impacts bounce rate. In other words, users are more likely to leave your web pages and more likely to tell their friends about bad experiences.

Google rewards sites that give a quality user experience and penalizes websites that have intrusive ads or misleading elements.

12. Non-Stop Lead Generation All Year Round

SEO can give you long-term traffic results. If professionals manage your SEO campaign, it could bring traffic to your site even when you’re not actively promoting it. In other words, SEO can increase the number of leads for your business all year round – not just during a limited time period. This is because organic search engine optimization results in increased traffic, and it’s a scalable (and sustainable) form of marketing.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

How SEO Can Help Businesses In Houston Pt 1

November 18, 2021 By SEO Houston Pros Leave a Comment

12 Amazing Benefits Of SEO To Your Business

Part 1

Most businesses understand the value of online presence, including SEO, but many are unsure whether this process is worth their time, considering they have a lot on their plate. Search engine optimization is the process of increasing the amount of organic traffic on a website by improving its ranking in search engines. SEO is most often used to improve rankings for Google searches. However, many businesses choose to focus solely on Google’s “first-page” SERPs (search engine results pages) and neglect other potential traffic sources.

SEO is a crucial part of every business, and in most cases, having a top spot in Google’s SERPs is necessary to sustain a substantial revenue stream. A huge chunk of companies can benefit from this. There are several reasons why your site must have efficient SEO, many of them pertaining to customer behavior and how they use search engines to find products or services.

However, there are some situations where SEO may not be needed, such as:

If you don’t want other people to find your business
If you’re looking for quick results, instant sales, and/or leads

1. Traffic Increase

Having a strong SEO strategy increases the number of visitors to your website. More traffic means more opportunities for conversions and sales. The first Google search result receives a 28.5% CTR. As you move down to the 10th result, the click-through rate goes down to 2.5% and 0.5% for the 100th result, suggesting that most people don’t look past the first search page of Google.

Short and long-tail keywords are also helpful, as they help to drive visitors who are looking for something specific. Optimizing your website for certain keywords enables you to stay relevant in the eyes of search engines and allows Google to understand what your business is about. Use this information to fine-tune your website so that it best represents its services or products.

2. Increased Visibility

SEO provides businesses with increased visibility to potential customers. Different SEO strategies can be used for increased website visibility, including:

Metadata optimization
Targeting long-tail keywords
Creating content for both users and search engines
Compiling backlinks from other websites
Technical SEO
Optimizing your site for local searches
Enhancing social profiles (such as Facebook, Twitter, etc.)
Using press releases to generate links and gain exposure

3. Builds Credibility & Trust

SEO is only one part of the larger picture. SEO signals that your company is reputable for online visitors, which can indirectly boost conversions and sales. Search results appearing on page 1 means that you have caught the attention of the search engines, which indicates to users that your site is credible. You want to be on the top page for your industry-related keywords.

4. Strengthens Your Brand

SEO allows you to take control of your brand’s online presence. By using SEO-optimized content, businesses can build their brands and gain trust among customers. Customers are much more likely to buy from an online store that is marketed well in the eyes of Google than one that doesn’t appear anywhere on search engine results pages.

5. High-Quality Traffic

When a website is optimized for several keywords, it can attract organic traffic from Google searches. This type of traffic is beneficial because the majority of online search users are looking to purchase products or services in some way, shape, or form. You want these people to find your business and hopefully convert it into leads or sales. With the right SEO tactics, you can increase your traffic and conversion rate, thus helping your business.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

What A Houston SEO Specialist Do Pt 2

November 10, 2021 By SEO Houston Pros Leave a Comment

5 Whys & 5 Hows Of Hiring SEO Professionals

Part 2 How Do I Find The Best SEO Professionals?

If you want to get the most out of your marketing campaigns, you should hire the best SEO expert. With hundreds of SEO professionals in the market, how will you find the best professional for your business? Here are five ways to find the best SEO consultant for your business.

1. Set Defined Goals Before Researching SEO Professionals

The first step is to set goals for your SEO campaign. You should know what you want to achieve with your SEO strategy. If you don’t define your SEO goals, you won’t know which company is best for your needs. In fact, you should set multiple goals for your website before hiring the best SEO expert for the project.

2. Have A Set Budget & Check Out Each SEO Company’s Prices

The best SEO agency should provide highly effective SEO at affordable prices. In fact, you need an SEO agency that is compatible with your budget. Define your budget before shopping for SEO agencies. In fact, you should know how much you can spend on an SEO campaign before hiring the best SEO expert for your business.

3. Look For SEO Companies That Offer Effective SEO Techniques

Look at the methods used by different SEO experts to rank your website on the first page of Google. The right SEO agency should use only effective SEO techniques to rank your site. These are the strategies that help rank your website on the first page of Google while following Google’s guidelines.

Effective SEO techniques include:

Focusing on user experience
Optimizing your site for mobile devices
Creating quality and relevant content
Conducting in-depth keyword research and integrating them into pages
Improving page speed
Reducing bounce rates

4. Look For Additional Services Aside From SEO

You need additional digital marketing services to help with your SEO campaigns. Even though SEO is effective in ranking your site on the first page of Google, these additional strategies can help improve the effectiveness of SEO. Here are some of these additional strategies:

Copywriting
PPC or pay-per-click advertising
Social media marketing
Content marketing
Website design
Page speed services
Geofencing marketing
Video marketing

5. Questions To Ask The Potential SEO Expert

When you are vetting different SEO experts, you should ask the right questions to get to know if the potential company is a good fit for your needs. Here are some questions to ask:

How do you manage my SEO campaign?
What strategies do you use to improve my rankings?
How do you monitor results?
How do you communicate with the client?

Call us or contact us today if you need help from SEO professionals. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

What A Houston SEO Specialist Do Pt 1

November 4, 2021 By SEO Houston Pros Leave a Comment

5 Whys & 5 Hows Of Hiring SEO Professionals

Part 1 Why Should You Hire SEO Professionals?

Do you plan to invest in SEO? Are you wondering whether you should hire an SEO expert or do it yourself? Here are 5 important reasons to hire an SEO professional for your search engine marketing requirements.

1. You Have More Time To Focus On Your Business

When you operate a business, you should focus on making things run smoothly on a day-to-day basis. If you try to manage an SEO campaign while focusing on other business functions, you may easily become overwhelmed and stressed out. When you hire an SEO expert to manage your search engine marketing, you have more time to concentrate on the more important functions of your business. That way you don’t have to worry about hiring an in-house team to manage your SEO campaign or try to learn SEO from scratch. You will have peace of mind knowing that an expert will do a better job than doing it yourself.

2. You Don’t Have Experience With SEO

Even though you may be an expert in running your business, you may not have adequate search engine optimization skills. In fact, SEO is quite complicated and changes with every algorithm update rolled out by the search engines. You need to be up-to-date with the latest trends in the industry to take full advantage of SEO. It is quite a long process to learn how to optimize your website for search engines. SEO includes numerous strategies and tactics to rank a website on the top spots of Google and the other search engines. Keyword research, URL structure optimization, title tags & meta description optimization, page speed optimization, and high-quality keyword-rich content are all important components of an effective SEO strategy.

3. You Will Have Professionals Working On Your Site

When you hire an SEO professional, you will have an expert working on your campaign. While you may an expert in your field, you may not be the best expert on SEO. Why not an expert take care of your SEO campaign while you attend to more important functions of your business? When you hire an expert to run your SEO campaign, you can rest assured that they will create the best campaign for you.

4. You Aren’t Driving Traffic To Your Website

If your website isn’t getting enough traffic, it is time that you work with an SEO expert in the industry. Your website is the online face of your business. When a user searches for your keywords, it is vital that he or she finds your website on the top spots of Google. You need a solid SEO campaign to boost your rankings and help potential customers find your website. An SEO expert can help optimize your website and drive more traffic to your business.

5. You Will Always Have Someone To Monitor Your Campaign

Half of the puzzle will be solved when you get your SEO campaign up and running. The other half of the puzzle involves making sure the campaign drives valuable traffic to your business. When you work with an SEO expert, you are assured of someone to monitor your campaign’s results. Consistent monitoring means you always get the best out of your marketing campaign. Your SEO expert will monitor the campaign to see what is driving results and what needs to be improved.

Call us or contact us today if you need help from SEO professionals. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Best Digital Marketing Methods To Use In Houston

October 21, 2021 By SEO Houston Pros Leave a Comment

Useful Digital Marketing Methods For Advertising Your Small Business

Some small business owners are failing to make use of digital marketing techniques that could help them in the long run. A good digital marketing strategy is what can help a small business owner have success in the industry, especially when dealing with competition from all angles. If you run a small business and have not done much digital marketing, you may feel nervous about getting started.

There are certain questions that you might want to ask before you get started. Some of these questions would include:

How do you know which methods are best to use?
Which tactics are known for drastically increasing exposure and getting the word out to thousands of people
What are the best ways to reach specific goals without surpassing the budget?
What is the best way to reach the intended audience?

When you plan to start advertising for your business in a digital way, you are going to have important questions that you want answers to. The truth is that you will need to do some research and go through a bit of trial and error before figuring out what works best for your specific business.

Make Content That People Will Share

You need to offer good content to the public. It is something that can help you get even further in the industry. If you are producing low-quality content, your brand might struggle, and you could have a difficult time bringing in the number of sales you would like to make each day. By creating valuable, informative content for your readers, you can increase engagement and build a bond with the people you are targeting. You need to create good content and make sure it is getting viewed by people that will have an interest in it.

Not sure what to create? Your content should answer important questions that your audience might have. You can bring up relevant, trending topics to get these individuals a bit more interested in the content you are putting on your website and social media pages.

Create Both Desktop-Friendly and Mobile-Friendly Sites

Some small business owners do not see the point in having a traditional website for desktops and a mobile-friendly version of it for those using smartphones and tablets. There are differences in the way that these sites look from a phone and a computer. Your goal is to turn visitors into customers that will regularly purchase items from your site. It is for that very reason that you need to pay close attention to mobile marketing and traditional desktop marketing.

When people visit your website, you want them to take their time and look through the content you have posted. If you want to keep them on the site for as long as possible, you need to create an experience for them that is worth their while.

Always Use Social Media

One thing you should never do is avoid the opportunity of using social media to your advantage. It is such an important accessible tool for small business owners. When it comes to consumers, nearly 70 percent of them are using social media to connect with different businesses and brands while getting support from these different companies. Some of these individuals would rather ask questions or get the help they need on social media instead of calling the company directly.

Any brand that wants to truly connect with its audience will need to use social media. These sites are commonly frequented by millions of people each day, so it only makes the most sense to build your social media presence over time.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

Is It Necessary To Hire A Houston SEO Company? Pt 2

October 14, 2021 By SEO Houston Pros Leave a Comment

The Advantages Of Hiring SEO Experts In Houston

Part 2

SHOULD I PUT IN A LOT OF EFFORT?

The only way you can succeed in improving your website’s SEO is by learning, and by using as much effort as required.

Several practices and rules have been put in place by Google to guide you when working on search engine optimization. Moreover, it is also necessary that you learn about other elements such as manual actions, updates, links, relevance, authority, search console, penalties, Google Analytics, page speed, business profiles, meta tags, technical website advanced change, as well as the URL structure.

If done correctly, search engine optimization will automatically increase the value of your brand by a high percentage. But, it can also cause your website’s ranking to fall if done incorrectly.

There are also other technical aspects of SEO. Are you okay with making a few changes to your domain? Can you create links without getting penalized? Are you willing to optimize and set up your website, and do you have what it takes?

If your answer is yes to all the above questions, then it is okay and appropriate for you to work on the SEO project alone. If you are not sure about yourself, then you might want to hire an SEO specialist or company.

CAN YOU RAISE ENOUGH MONEY FOR YOUR SEO CAMPAIGN?

The difference between hiring an SEO specialist and doing the project yourself is the cost.

Working on your own might seem like a better choice, but do not forget that you must use your effort and time to do this job. A regular SEO campaign can cost about $200 a month and $600 for a more advanced and aggressive SEO campaign.

The cost of working on such a project might sound expensive, which leaves the question of whether your business is worth such an investment? If you do not mind waiting for a few months to create a successful SEO campaign, then we would advise you to hire an SEO specialist. But, if you cannot afford to hire an SEO company, you can try and do the SEO yourself.

That is because there is a lot of nuances and minutia involved in developing an SEO campaign. Therefore, make sure that you take time to do research when looking for an SEO specialist.

Make sure that ask the following questions:

Has the company been running for long?
What value are they offering you as a client?
Do they offer a detailed report to clients?
How many businesses have they succeeded in helping?
Does their SEO specialist work in hand with clients?
Are their business deals transparent?
How is their online reputation? (Find out what people are saying about the company.)
How much do they charge for their services?

SEO is considered to be an effective marketing tool. That is why you should use it to expand your brand. If you cannot afford to hire an SEO specialist, then you can try to work on the SEO on your own.

Even though hiring an SEO specialist might not be convenient for everyone, you must put in the effort, resources, and time needed to succeed in this project. However, if you are willing to spend more for a better SEO campaign that will have long-lasting results, then you can consider hiring an SEO company.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Is It Necessary To Hire A Houston SEO Company? Pt 1

October 9, 2021 By SEO Houston Pros Leave a Comment

The Advantages Of Hiring SEO Experts In Houston

Part 1

Small business owners cannot find the answer to this question.

SEO is a marketing strategy that is used to improve the ranking of websites on search engine result pages. With the help of search engine optimization, it becomes easy for customers to find the services and products that they need.

This article will emphasize more on whether it is necessary to hire an SEO company since we believe that you understand the value of this marketing strategy. Small business owners have a problem with investing their time, resources, and energy in SEO because they do not think that it is worth it. The three points we have listed below will help you conclude whether it is necessary to hire an SEO company or not.

HOW LONG DOES THE PROCESS TAKE BEFORE SEEING THE FINAL RESULTS?

You can get results that will last for an extended period, as long as you stick with SEO.

What is required for you to succeed in SEO work is consistency. Therefore, it can take as long as three months or less to see a website’s ranking improve. Moreover, it takes about six to nine months to see the results of the firs-page. It all depends on the website’s visibility.

Should you stop after waiting for six to nine months and once your services have reached the first page?

If you do succeed after working for six to nine months, we would advise you to continue building and expanding your website’s visibility. If you do not continue working on your SEO strategy, your website will lose its ranking since your fellow competitors will not stop working on their SEO marketing strategy.

Most businesses get their returns on investment after six to nine months, can your brand wait for this long or do you want to seek quick results?

If you want to get quick results and are willing to pay extra, then you can try out the pay-per-click ads. This form of marketing may cost you a lot, but it is useful and yields quick results.

You must maintain your search engine optimization strategy and be consistent if you want to succeed. Just like taking care of a garden, you must get rid of all the weeds and be consistent with your work. Small business owners have a lot of responsibilities, such as offering services to clients, manage business finances, meet the needs of employees, and attend to other duties that take hours to finish. With all these things in mind, would you sacrifice a bit of your time to work on SEO?

If you still have the time and energy to continue working, then you can handle the SEO project without any assistance. Search engine optimization has proved to be successful and provides long-lasting results. That is why you should wait for at least nine months for your marketing strategy to be effective especially if you plan to have your business open for longer than nine months.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Why You Need A Good Web Design In Houston?

October 2, 2021 By SEO Houston Pros Leave a Comment

The Benefits Of Professional Web Design

Internet marketing is an effective and relatively inexpensive method to acquire new customers. More often than not, the official website is the first thing your potential customers see when searching for products or services like yours. The way your website looks has a direct influence on whether or not potential customers will reach out to you for more information or for making a purchase.

Internet users take less than one second to form an opinion about a web page. Poor web design can easily turn visitors away. In fact, about 94 percent of internet users claim they mistrust or even leave websites based on web design. The best web designs are easy to read, uncluttered, well organized, and up-to-date with the latest best practices. Clear and easy-to-read typeface choices and logical navigation can take you a long way when it comes to improving the way a website looks. Web designers should make use of bulleted lists and stay away from large blocks of text. Smaller paragraphs and sections are much easier to follow, particularly when it comes to mobile devices. According to some studies involving internet users, 70% of the subjects looked at lists with bullet points, while only 55% looked at lists that had no bullets at all.

Business web design agencies warn that mobile-friendly websites are an absolute must for businesses that want to be successful online. Over 60% of businesses that invested in optimizing their websites for mobile devices claimed an increase in their online sales as a consequence of this optimization. The best web designs are responsive, meaning that they adapt to the type of device and the screen size of the viewer.

Even though the appearance and the functionality of a website are extremely important, you must not overlook the importance of its content. Many businesses use their websites to list their products, showcase their services, and spread the word about their upcoming changes and product launches. A blog can be an extremely effective tool to attract a loyal audience by discussing the latest industry news and various topics of interest. Some businesses use their blogs to run sweepstakes and contests to attract a wider audience and to keep their fans close.

Investing in a good web design can help to make your marketing efforts more effective. A nicely designed website with interesting information can help a business attract more customers than businesses that don’t use such a website or have poorly designed websites.

Professional Web Design Done By Our SEO Agency

Are you in the market for a gorgeous, well-optimized, and flexible website? If so, you are welcome to take a closer look at our services and at our portfolio of web design clients. We always start our web design projects with a solid strategy. We research the market and the consumer, we develop a wireframe structure for your website, and we pay special attention to information architecture. We do all these before actually starting to work on a project because we want to understand the brands and the business of our clients in great detail.

Once we are done with the creative strategy, we move on to the production phase of the web design and content strategy. We actively involve our clients in this process by updating them on all developments and by asking them for feedback.

Once you give us your final approval on all materials, we proceed to the development stage. We always make sure your website is compliant with Google, fast loading, and responsive. This is a solid foundation to build on, a surefire way to achieving top rankings in search of the success of your company.

Get in touch with one of our SEO experts and get started with your SEO campaign to dominate your market! Visit our blog for more tips and tricks on successful SEO tactics!

Why Business Owners Need Social Media Marketing In Houston Pt 2

September 21, 2021 By SEO Houston Pros Leave a Comment

Important Things To Know About Social Media Marketing

Part 2 Marketing Strategy – Social Media

Like traditional marketing, your social media also need to have a strategy. Jumping in without having the right strategy and plan in place can be as damaging as having no plan at all. Feel free to use our social media marketing strategy checklist to add to your online digital marketing strategy.

When it comes to social marketing, a strategic approach is focused on the creation and distribution of relevant and valuable content on a consistent basis. It helps in attracting and then, retaining a well-defined audience base.

You need to have clear goals. For instance, whether you want to use social media marketing for enhancing customer loyalty or for other purposes.

You need to be clear about the target audience. The use of demographics is a good start but you need to dig deeper with the help of psycho-graphics.

Form of Social Media – Decide on the type of digital media that will maximize your connection with your target audience. It could be in the form of video, podcast, blog, and other such things.
Strategy for Specific Social Network – There are countless networks and not every network (even those with more than 100 million active users) is worth your time. So, choose a network that adds a lot of value to your business and keep your focus on it.
Keep Testing – Clearly define your goals. It will help you in measuring the effectiveness of your marketing strategy. Try different things and engage with the targeted audience in order to figure out things that work and things that don’t.

Social Media Marketing Benefits

Many of you reading this blog post might have already identified the lack of a social media marketing service as the missing link to connect with your customers. Business owners who are still on the edge about investing in social media marketing, here are a few facts to help you realize why you need to invest in social media marketing now.

Brand Awareness – Social media marketing can be immensely helpful in increasing your brand awareness. In fact, 78% of small businesses already make use of various social media platforms to get new customers. Also, 33% of customers use social media to discover new brands for the products and services they want.
Brand Validation – Brand validation is the need of the hour today as there are thousands of brands selling the same products. When you have an active presence on social media, it tells consumers that your brand is active and is willing to positively communicate with customers. 63% of potential customers who go online to find businesses are more likely to patronize a business with an engaging presence on social media.
Customer Loyalty – You can use social media to enhance customer loyalty. In fact, you can use social media to convert your existing customers into vocal proponents of your brand. 71% of customers who get a quick response from a business on a social media channel are more likely to recommend that particular brand to others.

Call Us To Get Started With Your Social Media Marketing Plan Today

Do you have a social media marketing strategy? If you do not have one or want to understand how to measure the returns on your social media investment, call us today. Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

Why Business Owners Need Social Media Marketing In Houston Pt 1

September 16, 2021 By SEO Houston Pros Leave a Comment

Important Things To Know About Social Media Marketing

Part 1

In today’s digital business landscape, social media has emerged as one of the most effective marketing opportunities. If you are still wondering about the importance of social media marketing, let us help you understand how our online marketing and social media marketing services will help you stay on top. We realize the importance of social media and this is why, we offer a completely free and downloadable white paper on this topic including the benefits of social media for your business, the contents of this blog, some content tips as well as a complete strategy guide on social media.

Social Media – What & Why

Before we get into the nitty-gritty of social media, let us define marketing. Simply put, marketing is the process of creating and communicating messages that your customers value.

The goal of social media marketing is to establish a brand and enhance its visibility through direct communication with potential customers in order to build and establish long-lasting relationships.

If you are still wondering about the importance of social media, you should know that in today’s time, social media networks remain one of the fastest-growing industries in the whole world. You might have read that quite a few times as everything related to Internet marketing gets hyped these days.

Keep in mind that social media is projected to grow at an annual rate of 25% over the next 5 years which means you need to begin today in case you have not started already.

Social Networking Sites

The Internet marketing industry is continuously growing and this has also led to continuous growth in the numbers and reach of various social networking sites. All these sites have their own characteristics and goals. Here are a few examples of the most well-known social media networks.

There is no denying the fact that Facebook remains the biggest and most powerful social network with a monthly active user base of more than 1.55 billion. Whether it is a Fortune 500 company or a start-up, everyone needs to be on Facebook to engage with existing as well as potential customers.

Another well-known social media platform is Twitter. It is popular as the most “in the moment” network. In terms of numbers, there are 255 million active monthly users on Twitter. It is an excellent digital marketing tool for businesses looking to reach out to customers and engage them. The key to being successful on Twitter is to be quick and smart.

Another highly popular network is Instagram which is more of a visual platform. Users on Instagram like to engage by commenting, sharing, and posting. A picture represents more than just words.

When it comes to professional social networking platforms, LinkedIn is the leader. Its main focus is on B2B marketing.

Some other popular social network platforms include Pinterest, YouTube as well as Google+. There is also Snapchat which has grown tremendously over the past few years and currently boasts of more than 6 billion views on a daily basis.

What do you think about these social networking platforms? Let us know if there are any other sites where you connect with consumers and share your digital media.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the second article in this series.

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