Link Building - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Is Link Building Still Relevant To SEO?

August 23, 2023 By SEO Houston Pros Leave a Comment

Introduction

Search Engine Optimization (SEO) is a constantly evolving field. In the early days of SEO, link building was one of the most effective ways to improve a website’s search engine rankings. However, with the constant updates to search engine algorithms and the rise of new digital marketing techniques, many people question whether link building is still relevant to SEO.

This article will explore whether link building is still relevant to SEO. We will examine the benefits of link building, the potential risks, and alternative strategies that can be used to improve SEO.

Benefits of Link Building

Link building is acquiring hyperlinks from other websites to your own. When search engines see that a website has a high number of quality backlinks, it indicates that the website is trustworthy and valuable. As a result, search engines will often rank the website higher in search engine results pages (SERPs).

There are several benefits of link building. Firstly, it can improve a website’s visibility in search engine results pages, increasing traffic and potential customers. Secondly, it can help to establish a website’s authority and credibility within a particular niche. Thirdly, link building can help to diversify a website’s traffic sources, making it less reliant on a single channel.

Risks of Link Building

While link building can be a valuable strategy for improving SEO, it has potential risks. One of the biggest risks is the possibility of acquiring low-quality or spammy backlinks. These links can harm a website’s SEO by signaling to search engines that the website is engaging in manipulative practices.

Another risk of link building is that it can be time-consuming and expensive. Acquiring high-quality backlinks often requires outreach and relationship-building, which can be labor-intensive. Furthermore, some websites may charge a fee for backlinks, which can be costly.

Alternative Strategies for SEO

Given the potential risks associated with link building, it is worth considering alternative strategies for improving SEO. One such strategy is creating high-quality, engaging content that naturally attracts backlinks. It can involve creating blog posts, infographics, videos, or other valuable and informative content for your target audience.

Another strategy is leveraging social media to drive traffic to your website. By building a strong social media presence and sharing valuable content, you can attract followers who will likely share your content and link to your website.

Finally, optimizing your website’s technical SEO can also help to improve search engine rankings. It can involve ensuring that your website is fast, mobile-friendly, and structured in a way that is easy for search engines to crawl and index.

Conclusion

So, is link building still relevant to SEO? The answer is yes but with some important caveats. While link building can be a valuable strategy for improving search engine rankings, it is important to approach it carefully and strategically to avoid potential risks. Alternative strategies such as creating high-quality content, leveraging social media, and optimizing technical SEO can also be effective ways to improve SEO.

Discover whether link building is still your path to success by contacting us now or giving us a call. For comprehensive insights and alternative strategies that empower your SEO journey, visit our blog and make informed decisions about boosting your website’s visibility and credibility. The future of SEO starts here – reach out, learn, and elevate your digital presence today!

How To Drastically Increase Website Traffic With Link Building?

August 9, 2023 By SEO Houston Pros Leave a Comment

Introduction

Are you tired of struggling to drive traffic to your website? You’re not alone. Many website owners face the same challenge. However, link building is a proven method to increase your website traffic. This article will discuss how link building can drastically improve your website traffic and explore various techniques to build high-quality links. So, let’s dive in!

The Importance of Link Building

Link building is acquiring hyperlinks from other websites to your own. It’s a crucial factor in search engine optimization (SEO) because search engines like Google use links to determine the importance and relevance of web pages. A site with many high-quality links pointing to it is generally considered more valuable and receives higher search engine rankings, resulting in increased organic traffic.

Link Building Techniques

Several link-building approaches range from outreach-based techniques to content-based and advanced methods. Let’s explore each category.

Outreach-Based Techniques

These methods involve reaching out to other website owners and requesting backlinks.

Guest Posting: Write high-quality articles for other websites in your niche and include a link back to your site. It builds backlinks and exposes your content to a new audience.

Broken Link Building: Find broken links on other websites and offer to replace them with a link to your relevant content. Website owners appreciate the help and may be willing to link to your site.

Blogger Outreach: Contact influential bloggers in your niche and request they link to your content. Offer them valuable information or resources in exchange for a backlink.

Content-Based Techniques

These methods focus on creating exceptional content that naturally attracts backlinks.

Infographics: Create visually appealing infographics that convey valuable information. It makes it easy for others to share your content and link to your site.

Skyscraper Technique: Identify top-performing content in your niche, create something even better, and promote it to the right audience. The goal is to attract more backlinks than the original piece.

Expert Roundup Posts: Collect insights from industry experts on a specific topic and compile them into a single post. This type of content is valuable and often attracts backlinks.

Advanced Techniques

These strategies involve more complex methods of link-building.

Resource Pages: Locate resource pages in your niche and request inclusion. These pages are specifically designed to link to valuable content.

Link Reclamation: Identify instances where your brand or content has been mentioned without a link and ask the site owner to request a backlink.

Link Roundups: Find a website that publishes regular link roundups in your niche and submit high-quality content for consideration. If your content is valuable and relevant, they may include it in their next roundup, providing you with a backlink.

Tips for Effective Link Building

For successful link-building, follow these tips:

Focus on quality over quantity: It’s better to have a few high-quality backlinks from authoritative sites than numerous low-quality ones.

Be patient: Link building takes time and effort, so don’t expect instant results.

Build relationships: Networking with influencers and industry professionals can create valuable link-building opportunities.

Diversify your techniques: Don’t rely on just one method; use a mix of outreach, content-based, and advanced techniques.

The Role of Social Media

Social media platforms can be a valuable tool for link building. By sharing your content on social media, you increase its visibility and the likelihood of others linking to it. Encourage your followers to share your content and engage with influencers in your niche to expand your reach.

Measuring Link Building Success

To gauge the success of your link-building efforts, track key metrics, such as:

Organic traffic growth
Number of backlinks acquired
Domain Authority or Domain Rating
Search engine rankings for targeted keywords

Risks and Mistakes to Avoid

While link building can yield significant benefits, there are potential risks and mistakes to avoid:

Avoid buying links: This violates Google’s guidelines and can result in penalties.

Don’t use spammy tactics: Low-quality, manipulative link building can harm your website’s reputation and rankings.

Steer clear of excessive reciprocal linking: Exchanging too many links with other sites can be seen as manipulative by search engines.

The Future of Link Building

As search engines evolve, link building will remain an essential component of SEO. However, the focus will increasingly shift towards the quality and relevance of links rather than sheer quantity. Building genuine relationships, creating exceptional content, and adopting a long-term strategy will be key to success in the future.

Conclusion

Link building is a powerful strategy for increasing website traffic. By employing a mix of outreach-based, content-based, and advanced techniques, you can acquire high-quality backlinks that boost your search engine rankings and drive organic traffic to your site. Remember to focus on quality, be patient, and adapt your approach as the digital landscape evolves.

Ready to transform your website’s traffic? Contact us now or call us for expert guidance. Don’t miss out on the latest insights and techniques – visit our blog to supercharge your link building strategy today! Your success story begins here.

How Often Does Google Crawl Backlinks?

August 2, 2023 By SEO Houston Pros Leave a Comment

Introduction

Let’s face it, getting your website ranked on Google is no easy task. But one of the essential aspects of Search Engine Optimization (SEO) is building a strong backlink profile. So, you might be wondering: how often does Google crawl backlinks? In this article, we will explore the factors that influence Google’s crawling frequency and share some tips on how to encourage Google to crawl your backlinks faster.

Understanding Google Crawling

What is Google crawling?

Google crawling is the process by which Google’s bots, also known as spiders or crawlers, visit, and index web pages. These crawlers follow links on the web, gathering information and adding it to Google’s index, which is then used to determine the search ranking of web pages.

Importance of crawling for SEO

Crawling is essential for SEO because it allows Google to discover and index your website’s content. The more frequently Google crawls your website, the more up-to-date and relevant your content will be in search results. This can improve your website’s visibility, potentially leading to increased organic traffic and higher search rankings.

Factors Influencing Google Crawling Frequency

Website quality

Google prioritizes high-quality websites when deciding which pages to crawl. A well-structured, user-friendly site with valuable content is more likely to be crawled frequently than a poorly designed, low-quality site.

Freshness & Relevance of Content

Websites that regularly update their content and provide new, relevant information are more likely to be crawled frequently. Google’s crawlers aim to provide users with the most recent and useful information possible.

Sitemaps

A sitemap is an XML file that lists all the pages on your website. It helps Google’s crawlers understand the structure of your site and discover new content. Submitting a sitemap can increase the crawling frequency of your website.

Backlink Profile

A strong backlink profile, consisting of high-quality and relevant links, can improve your website’s authority and encourage Google to crawl your site more frequently.

How Often Does Google Crawl Backlinks?

New Vs. Established Websites

New websites may not be crawled as frequently as established ones. As your website gains authority and trust, Google will crawl it more often.

High Authority Vs. Low Authority Websites

Websites with high authority, due to a strong backlink profile and valuable content, are more likely to be crawled frequently. Low-authority websites, on the other hand, may experience less frequent crawling.

Frequency of Content Updates

As mentioned earlier, websites that update their content regularly are more likely to be crawled frequently. This includes not only adding new content but also updating existing content to ensure it remains relevant and up-to-date. The more frequently you update your content, the more often Google will crawl your site, and by extension, your backlinks.

Relevance of Backlinks

The relevance of your backlinks can also influence how often Google crawls them. High-quality, relevant backlinks from authoritative websites are more likely to be crawled regularly, as they provide valuable information and contribute to a better user experience.

How to Encourage Google to Crawl Your Backlinks Faster

Improve Website Quality

To increase the likelihood of Google crawling your backlinks more frequently, focus on improving your website’s overall quality. Ensure that your site is well-structured, user-friendly, and filled with valuable, relevant content.

Update Content Regularly

As mentioned earlier, regularly updating your content is essential for encouraging Google to crawl your site more frequently. Aim to add new content or update existing content consistently, keeping it fresh and relevant.

Use Relevant & High-quality Backlinks

Building a strong backlink profile with relevant, high-quality links can improve your website’s authority and encourage Google to crawl your backlinks more frequently. Focus on earning backlinks from authoritative websites in your niche, as these will have the most significant impact on your site’s SEO.

Submit a Sitemap

Submitting a sitemap can help Google’s crawlers understand your site’s structure and discover new content more efficiently. If you haven’t already, create an XML sitemap for your website and submit it through Google Search Console.

Conclusion

The frequency with which Google crawls backlinks can vary depending on factors such as website quality, content freshness, and the relevance and authority of backlinks. To encourage Google to crawl your backlinks more frequently, focus on improving your website’s quality, regularly updating your content, building a strong backlink profile, and submitting a sitemap. By doing so, you’ll increase your chances of achieving higher search rankings and attracting more organic traffic to your website.

Ready to boost your website’s search ranking? Discover the secrets to faster Google crawling for your backlinks! Learn how to improve site quality, update content regularly, and build a strong backlink profile. Don’t miss out on valuable insights – visit our blog now. Ready to take action? Contact us today or give us a call now to supercharge your SEO game!

Link Building Strategies for Enhanced SEO: Taking Your Website to New Heights

July 9, 2023 By SEO Houston Pros Leave a Comment

Introduction

Link building is an important aspect of Search Engine Optimization that helps to improve website rankings and attract organic traffic. We will explore the importance of link building in SEO and provide you with some best tips to build high-quality links in this article.

What is link building?

Link building is the process of acquiring hyperlinks from other websites to your own. These hyperlinks are commonly known as backlinks. It is the process of creating a network of links that connect different web pages, sites, and domains.

The main goal of link building is to improve the website’s rankings in search engines, increase organic traffic, and establish your brand’s online presence.

The importance of link building in SEO

Link building plays a crucial role in SEO. To determine the relevance and authority of a website, search engines like Google, Yahoo, and Bing are using complex algorithms. The number and quality of backlinks pointing to a website is one of the essential factors that search engines use to rank websites.

Having high-quality backlinks from reputable websites indicates to search engines that your website has valuable content, and thus, it deserves to rank higher in search results. Backlinks are like votes of confidence from other websites to your website, which can significantly impact your website’s online visibility.

Types of links

Internal and external links are the two main types of links. Internal links connect different pages of your website, while external links connect your website to other websites.

External links can be further classified into three categories: natural, manual, and self-created links. Natural links are earned organically by creating high-quality content that other websites find valuable enough to link to. Manual links are obtained through deliberate link-building efforts, such as guest blogging, broken link building, and directory submission. On the other hand, self-created links are links that you create yourself, such as in comments or forums.

How to build high-quality links

Building links is a challenging task especially if you are starting from scratch. However, building high-quality links can significantly improve your website’s search engine rankings by using the right strategies and techniques. Here are some of the most effective link-building techniques:

Guest blogging

Guest blogging involves writing an article for another website in exchange for a backlink to your website. This technique is effective because it allows you to reach a new audience, establish your brand’s online presence, and earn high-quality backlinks from authoritative websites.

Broken link building

Broken link building is the process of finding broken links on other websites and offering a replacement link to your website. This technique is effective because it allows you to provide value to other website owners by helping them fix broken links, while also earning a backlink to your website.

Infographics

Infographics are visual data or information that are easy to read and understand. Making infographics that are relevant to your industry or niche and sharing them on social media or other websites can help you earn high-quality backlinks from authoritative websites.

Social media

Social media is a perfect platform to connect with other website owners and bloggers. Having content shared on social media can attract the attention of other website owners to link to your content.

Directory submission

Submitting your website to online directories is an effective way to build high-quality backlinks. However, it’s essential to submit your website to reputable directories that are relevant to your niche or industry.

Resource pages

Resource pages are web pages that list useful resources like tools, guides, and articles for a specific industry or niche. By reaching out to website owners and requesting a backlink to your content, you can earn high-quality backlinks from resource pages.

The Dos and Don’ts of Link Building

Although link building can significantly improve the rankings of your website in the search engine, it is also essential to know the things to do and don’ts to avoid getting penalized by search engines.

Dos

Focus on building high-quality links from reputable websites that are relevant to your niche or industry.
Create high-quality content that other websites find valuable enough to link to.
Diversify your link-building efforts by using a variety of link-building techniques.
Monitor your website’s backlink profile regularly to ensure that you’re not receiving spammy or low-quality links.

Don’ts

Don’t buy or sell backlinks.
Don’t use automated link-building tools or software.
Don’t participate in link schemes, such as link farms or link exchanges.
Don’t use exact match anchor text excessively.

Conclusion

Link building is a crucial aspect of SEO that can significantly improve your website’s search engine rankings and attract organic traffic. By using the right strategies and techniques in building links, you can build high-quality backlinks from reputable websites, establish your brand’s online presence, and increase your website’s visibility in search results.

Call us now to unlock the power of link building and elevate your SEO game with proven tactics! Our expert team is ready to guide you in building high-quality backlinks that will boost your website’s visibility and attract more organic traffic. Don’t miss out on the opportunity to improve your search engine rankings and drive more visitors to your website. Contact us now and visit our blog for valuable insights and strategies.

Taking Your SEO to the Next Level: Advanced Link Building Tactics That Work

July 2, 2023 By SEO Houston Pros Leave a Comment

Introduction

Link building has always been a crucial part of SEO. It remains a critical factor in determining a website’s search engine ranking. While the fundamental concepts of link-building have stayed consistent over time, the approaches and strategies that succeed have developed dramatically. We’ll look at some advanced link-building tactics that can help you take your SEO efforts to the next level in this post.

Search engine optimization (SEO) is a complex and ever-changing field, but one constant remain – the importance of link building. Link building is the process of acquiring links from other websites to your own. These links act as “votes” of credibility and authority, telling search engines that your website is a valuable resource that others trust and recommend. As it turns to boost your search engine rankings, driving more traffic to your site, and helping you achieve your online goals.

The Importance of Link Building in SEO

Link building has been the foundation of SEO since the early days of the internet. In fact, Google’s PageRank algorithm, which was developed in 1998, was primarily founded on the concept of leveraging links to determine the authority and credibility of a website. While Google has since evolved its algorithms and ranking factors, links remain a critical factor in determining a website’s search engine ranking.

The reason for this is simple: links are a signal of trust and credibility. When other websites link to yours, they are effectively indicating that your site is a good resource that their visitors should visit. This, in turn, tells search engines that your site is worth ranking higher in search results because other reputable sites are vouching for its quality.

The Basics of Link Building

At its core, link building is about acquiring high-quality links from other websites to your own. Not all links, however, are made equal. In general, you want links that come from reputable, authoritative websites in your industry or niche. Search engines see these links as more valuable and can help boost your site’s authority and credibility.

There are many different tactics to acquire links, but some of the most common include:

Creating high-quality content that others want to link to
Guest blogging on other sites, with a link back to your own site
Broken link building, where you identify broken links on other sites and offer a replacement link to your own content
Resource link building, where you create a comprehensive resource or guide and reach out to other sites in your industry to link to it

While these methods can be helpful, they are just only the start. Let’s look at some of the more complex link-building tactics that can aid boost your SEO efforts.

The Role of Quality Content in Link Building

Before we dive into advanced link-building strategies, it’s worth emphasizing the importance of quality content. At its core, link building is about creating valuable resources that others want to link to. You’re unlikely to obtain many links if you’re not producing high-quality material that’s useful and entertaining to your target audience, no matter how many outreach emails you send.

That said, creating quality content is just the first step. You also need to promote that content and actively seek out opportunities for others to link to it. That’s where advanced link-building strategies come in.

Broken Link Building

Broken link building is a tactic that involves identifying broken links on other websites and reaching out to the site owner or webmaster to offer a replacement link to your own content. This tactic works because broken links can harm a website’s user experience and credibility, and site owners are often grateful for help in identifying and fixing them.

To get started with broken link building, you’ll need to identify broken links on other websites in your industry or niche. There are numerous tools available to assist you with this, such as the Check My Links Chrome extension. When you find a broken link, contact the site owner or webmaster and offer a replacement link to your own material that is relevant and beneficial to their audience.

Guest Blogging

Guest blogging is another effective link-building tactic that involves writing high-quality content for other websites in your industry or niche, with a link back to your own site. Guest blogging can help you reach new audiences, position yourself as an industry thought leader, and develop crucial partnerships with other website owners and writers.

To get started with guest blogging, you’ll need to identify websites in your industry or niche that accept guest posts. You can do this by searching for relevant keywords on Google, or by using tools like GuestPostTracker or Pitchbox. After you’ve discovered possible targets, contact the site owner or editor with a pitch for your guest post that is relevant and beneficial to their audience.

Skyscraper Technique

The skyscraper technique is a link-building strategy that involves creating the best possible version of a popular piece of content and then reaching out to websites that have linked to the original content and offering your improved version as a replacement link. This strategy works because website owners are constantly looking for methods to improve their own material and are frequently eager to link to improved versions of existing information.

To use the skyscraper technique, you’ll need to identify popular pieces of content in your industry or niche that have attracted many links. You can accomplish this by utilizing tools such as Ahrefs or BuzzSumo. Once you have done choosing a target piece of content, you need to make an upgraded version that is more complete, up-to-date, or simply better in some way. Then, you can reach out to the sites that have linked to the original content and offer your improved version as a replacement link.

Resource Link Building

Resource link building is a tactic that involves creating a comprehensive resource or guide on a particular topic, and then reaching out to other websites in your industry or niche and asking them to link to it. As website owners love to look for high-quality content to share with their audience, this strategy works well, and are typically eager to link to them if they are relevant and valuable.

To start with resource link building, you need to identify a topic that is relevant to your audience and that hasn’t already been covered extensively. Then, you’ll need to create a comprehensive resource or guide on that topic that’s useful and engaging to your target audience. After you’ve produced your resource, you may ask other websites in your sector or area to link to it.

Infographics Link Building

Infographics link building is a tactic that involves creating visually appealing infographics on a particular topic, and then reaching out to other websites in your industry or niche and asking them to share it and link back to your site. Infographics can be highly effective for link building because they’re easy to share and visually appealing, making them more likely to be shared and linked to by others.

To get started with infographics link building, you’ll need to identify a topic that’s relevant to your audience and that can be presented visually. You need to create a high-quality infographic that is more engaging and easy to understand, and that displays the information. After you’ve created your infographic, you can contact other websites in your sector or area and ask them to share it with their audiences while linking back to yours.

Social Media Link Building

Social media link building is a tactic that involves leveraging your social media presence to build links to your website. To achieve this method, you need to create content and share it on social media platforms and encourage others to share it as well. Also, by joining social media forums and organizations connected to your industry or expertise.

You must have a strong presence on platforms such as Facebook, Twitter, and LinkedIn to start with social media link building. You may then publish content on these platforms and encourage others to share it as well. You can also participate in relevant social media communities and groups and share your content with those audiences.

Conclusion

Link-building is crucial to any efficient SEO strategy. And advanced link-building techniques can help you take your SEO efforts to the next level. By using tactics like broken link building, guest blogging, the skyscraper technique, resource link building, infographics link building, and social media link building, you can build high-quality links to your site and improve your search engine rankings, traffic, and overall online visibility.

Unleash the power of Advanced Link Building! Take Your SEO to New Heights! Contact us now to elevate your site’s visibility and authority. Call us now and unlock the secrets to SEO success. Explore our blog for expert insights and stay ahead in the world of advanced link building strategies.

All About Backlinks In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

Knowing Deeply What Is Backlink

Have you come across the term ‘Backlink‘?

A backlink/Inbound link/incoming link and refers to a Link that is usually created when a website links to another. They somewhat act as votes of confidence from one website to another, making them invaluable for SEO. They vouch for the content published by another site and are a signal to search engines that indeed, another site deserves the acknowledgment.

When many websites use backlinks to direct to a site, that site is considered legit, which makes the site surface on a SERP. This is because the site appears to offer valuable content hence worth directing to. Conclusively, backlinks are very useful in enhancing search visibility as well as increasing a website’s ranking position.

Earning & Giving Backlinks

The process of obtaining a backlink is referred to as link earning or link building. Here’s all you need to know about earning backlinks as an important factor in off-site SEO:

The value of backlinks differs. As expected, when a popular high-authority and trustworthy site backlinks your site, you are more likely to benefit from it unlike a low authority or spammy site. More people are likely to visit and follow backlinks from the former, making these the most desired type of backlinks. Of course, the rate of following a link also matters since having a high-end site mention you and have no following from it is practically zero work. This does not mean that companies should dispose of no-follow links, however. Even being merely mentioned on a trustworthy renowned website could increase sales and boost the popularity of your brand.

On the flip side, the backlinks you offer to other sites also matter, and have an important role in the value you offer. With this in mind, when linking an external site, be cautious of the right choices concerning the kind of content the website you are backlinking offers, its authority, trustworthiness, search engine accessibility, and so on. Whether you are following or not following the link, it could have a huge impact on the credibility of the content that you publish.

Competitive Backlink Research

Gaining enough backlinks can be exhausting. This is especially the case for an upcoming site and those set out to expand their keyword footprint. In as much as you may have no idea where to start, a shrewd move would be looking at competitive websites’ backlinks. Simply look for the backlink profile of your competitors, who rank well based on the keyword you’re looking for, then learn from them. Through this, you get to learn how they build and earn their backlinks, which sets the pace for you.

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What Is A Public Blog Network?

April 8, 2019 By SEO Houston Pros Leave a Comment

Comprehensive Guide To Private Blog Networks

In this comprehensive guide, we will be taking a very close look at private blog networks.

Beginning with the absolute basics, we will guide you through the process of how to set up, use, and manage a private blog network in 2019

With thousands of words of step-by-step training, even advanced and intermediate SEO can learn something new from our guide.

Let’s get started.

What is a Private Blog Network?

A Private Blog Network (PBN) refers to a network of authoritative, established websites that are used for building backlinks to your money website(s) to rank higher within the major search engines like Google.

A money website is s site you are intending on ranking. It is the one that will earn money for you. These sites are also sometimes referred to as the client website.

PBSNS is short for a PBN Site, which refers to a website that is part of a private blog network.

There is one very important detail to note, which is each of the individual PBN websites is not linked in any way to each other. The concept behind a private blog network is these websites appear to be unrelated to one another, so that links appear to be natural ones, instead of somebody linking to their own websites from other websites that they own.

Is this against Google’s guidelines?

Yes, absolutely.

The only time that Google will tell you exactly what you need to do to rank is when they advise you to use Google AdWords. However, for ranking in the organic results, Google is the worst possible source for information.

If I were them I would do the same thing. Why tell people how to rank for free, when instead you can earn over $40 billion a year from your ad revenues?

Does this work?

If it did not work, then I am sure that Google would not be trying to target PBNs and trying to scare people away from using this strategy.

Yes, it is basically just a scare tactic, but there are people still continuing to build networks and are ranking just as easily as they ever have.

Why does this work?

The top ranking factor is links.

When Matt Cutts was asked about backlink relevancy being excluded from the algorithm, he replied that although there is lots of spam and some noise, it turns out that backlinks are still a very big win when it comes to the quality of the organic search results.

What makes the strategy so effective is that the websites that make up a PBN are considered to be authoritative by Google. You are not getting links from a spammy, untrustworthy site, or a brand new one. Instead, you are getting backlinks from a popular website that is loved by Google’s algorithm.

Here is an illustrative example to help you understand how it works.

In 2011 there was an initiative that was launched to help clean up Chicago’s streets. They set up a website under the name of cleanchicagostreets.com.

This initiative got a lot of publicity. It was featured on local news websites and local government websites.

Enough money and publicity were raised to follow through with the plan. They did so within one year.

Now that they no longer need the website, it has become an unnecessary cost to renew their domain and hosting. So they just let it expire.

The domain has links from local news websites and local government websites. And because the site has links from highly trustworthy websites, Google assumes this is a trustworthy website as well.

Fast forward to the present, and this domain is found by an SEO. The person can look up the site’s metrics to see how authoritative and trustworthy it is perceived to be, and the buy it from a domain registrar and use it as part of their PBN.

That is basically how domains are located.

Every day, 30,000 to 50,000 domains expire, with many of them having good metrics to use as a PBN site.

Introducing Metrics

There are four major metrics that can be used to measure domains. All of them can be used at the same time, however often 1 or 2 is sufficient.

They are:

Citation Flow (CF) by Majestic.com
Trust Flow (TF) by Majestic.com
Page Authority (PA) by Moz.com
Domain Authority (DA) by Moz.com

I don’t have enough technical knowledge to know exactly how they all work. However, here are the basics:

CF measures the power of a website’s links
TF measure the authority and trustworthiness of a website’s links.
PA measures how authoritative one page on a site is, based on its links. It is influenced as well by the website’s DA.
DA measures the authority of the entire domain, based on its links.

The following is a quick guide on what you should look for:

CF – 15+
TF – 13+
DA – 18+

I have purchased weaker domains than this many times, but it is the general guideline that I try to follow. You don’t have to worry about following this guide exactly.

The metrics represent the domain’s power that you are reviewing. However, there are a couple of more things that you should check before you buy a domain.

Referring Domains – This metric shows how many websites are linking to the domain that you are researching. Anything over 30 will be good enough.

Backlinks – This is how many links that a website has. If a website links to another site 2 times, that is 3 backlinks but just 1 referring domain. So be sure to check them before you buy a domain.

Anchor Text – The text that is used by people when linking to their website. See if a brand name is contained (which is normal), but avoid sites that heavily target keywords or have large brand names frequently associated with selling counterfeit goods, and some other obvious things such as adult-themed or viagra.

Metrics Checking Tool I recommend:

Ahrefs – Biggest and more reliable live backlinks index.

The only important metrics in 2019

Is Domain Authority BS? Is Trust Flow BS? Those comments have been trending within our community for quite some tie now, but who can you believe?

The real answer is:

What Google thinks is all that matters. Not Ahrefs, Mox, Majestic or anybody else.

From the time that Google announced that they didn’t have any plans to do more updates to PageRank, there hasn’t been any way of knowing precisely how domain quality is measured by Google.

This is where the metrics above come into play. They are not ideal, but they are third-party algorithms that measure domain quality, that are based on the tool’s theories of what Google considers to be important.

At times they provide great analysis, while at other times they are inaccurate.

Manually checking the backlinks is the most important thing you need to do. If the backlinks come from mainly directory listings, thousands of different blog comments, Chinese anchor text, or an automated backlink building tool, then that is not a good domain.

To take things further, the following is break down of metric checking:

Do the metrics meet your requirements?
(If no) Are there any links coming from super authority domains. Those may be worth buying anyway sometimes. I.e. BBC.co.uk backlinks
(If yes) Are the site’s backlinks low quality or spammy?
(If no) Is it indicated by the Wayback Machine that the domain was used for spam?

Using the Wayback Machine enables you to see precisely how the website looked in the past so that you can verify whether it has been used for spam.

Where To Locate Domains

Knowing what you should look for in a domain is just one part of the game. You also need to know where you can find them.

Before we discuss that, it is important for you to understand the kinds of domains that can be found.

Expiring Vs Expired Domains

Expired Domain – This is a domain that has been fully dropped and can be registered at any registrar at the standard registration cost for a domain.
Expiring Domain – This is a domain that has reached its expiration date but the registrar has held onto for selling or auctioning off. Those domains retain their age. So, for example, if the domain was registered 5 years ago by its previous owners, then it is still considered to be a domain that has been registered for 5 years.

There isn’t any conclusive data on which kind of domain does better. There are some individuals who think that more power is provided by expiring domains. However, many of them are biased due to the fact that they sell expiring domains.

The only thing that I can tell you for sure is that both kinds of work. However, you are a lot more likely to find an expiring domain that has high metrics, than you are an expired one. However, you will also have to pay for that privilege.

In terms of finding domains, there are several different strategies that can be used;
Locate a broker – Easy
Scraping – Not viable any longer
Auctions – Easy and Time-Consuming
Backordering – Advance and Time-Consuming

1. Find a Broker

The following are several broker websites that you can purchase domains from, either in bulk or 1 at a time.

Note that I haven’t used all of the brokers myself, but I’ve at least heard some good things about them from others.

TBSolutions
HighPADomains
PureQualityDomains

Lion Zeal Market Place – join this 4,000+ person FB group for purchasing and selling SEO-related items

2. Use Auction Websites

Most people used to purchase domains from auctions before scraping became popular. They are expiring domains that keep their age since the registrar is selling the domain off because the owner did not renew it.

Usually, you can find domains that are more powerful at auctions compared to scraping since the dropped (expired) domains are picked up quickly by the competition – if they are not bought already during the auction stages. The drawback to auction is you have to pay extra in order to get first dibs.

The following are some auction sites that you can check out:

NameCheap Auctions – Has thousands of domains available in its marketplace
GoDaddy Auctions – In the past was THE place for purchasing PBN domains
NameJet – Good potential for finding high-quality domains

3. Backordering

The last strategy for buying domains is the most advanced one. However, for the cost, it is the best domains that you can buy.

A back ordering company is a service that you pay to grab a domain for you as soon as its registration is dropped.

We discussed this early when we said that whenever a domain expires it actually does not expire. The registrar frequently keeps it, sometimes it is sold or auctioned, and usually isn’t dropped for about 2 months.

Scraping tools look for really old websites and try to purchase domains that are missed by individuals who are back ordering. However, the advent of selling and scraping domains as a type of business, and with the industry buying millions of dollars in domains each year, it is really hard to scrape high-quality domains these days.

However, with backorder, you can ask for domains that are expired but not yet dropped by using a backorder service. They check repeated to see if a domain may be registered yet. When it can be, they will try registering it for you. That is referred to as drop-catching.

How successful you are will depend on your competition ultimately. If everybody is attempting to get the domain, you might miss out. Also, some of these services are of high quality than others.

In order to increase your odds, it is possible to use multiple services to backorder, depending on how much you want a certain domain.

If somebody else has back ordered a domain using the same service, and this service catches it, then it will go into auction between the other person and you – and that can get expensive.
The following are some of the top back ordering services you can use:

Pheenix
NameJet
SnapNames
DropCatch

Many of the services above will give you a pending delete list, which is a list of domains about to drop that can be back ordered.

The following are some links that can help you:

SnapNames
NameJet
Dynadot
ExpiredDomains

This strategy is for advanced users and is definitely not simple. Also, you will need to have some tools to check the metrics of the domains in the above list to check their quality. However, that is the way you should do if you want to buy the best-expired domains.

Important Things To Be Aware Of When Buying Domains

The first word of PBN is Private.

You cannot hide from Google, and you will need them to crawl your websites in order to see the links and then pass the power on. However, you do need to ensure that there are no associated between your websites. They need to appear to be independently owned.

Whenever you are purchasing domains, that means you should mix up your registration dates and domain registrars. Don’t purchase from the same one all of the time. And don’t have your information and name in Whois on all of your domains.

You can try out the following domain registrars:

GoDaddy (beware of expensive renewal fees)
Dynadot (they show your name even when you buy whois protection)
Name
Internet.bs
NameCheap

How To Find Hosting For Your Domains

Once you have a domain(s) in your possession, hosting will need to be set up so that your websites can go live.

In order to avoid Google (or anybody else) knowing that you own all of the websites, they each need to be placed on different hosting accounts.

If you host them all on the same server, then it will be obvious that they are associated with one another.

The need for having separate hosting providers is what fueled the popularity of using SEO hosting services.

However, the problem that “SEO hosts” have is most of them come with footprints that show all of them are the same provider.

The best thing that you can do is hide them all in plain sight.

The way to do that is to use popular hosting services that real websites use.

The following are some examples:

Incapsula
CloudFlare
Amazon Web Services (technical)
DigitalOcean (technical)
HawkHost
GreenGeeks
HostGator
BlueHost
ASmallOrange
Premium Shared Hosts

When compared to cheap shared hosts or SEO hosts, most of them are expensive, but it is worth it to reduce the risk of losing your entire PBN network.

Fortunately, there is a less expensive option that is available.

My friend Kevin has purchased reseller accounts from all of the leading shared hosting companies and will host all of your PBN websites on them at a much lower rate (starting at just $1.82/month per website).

Learn more about the services offered by Kevin here

There are costs associated with getting all of this setup, and for beginners can be scary. However, the overall ROI to having top rankings for multiple websites can justify the costs easily.

Later in this guide, I will be covering clustering, which is an advanced strategy. That will enable you to host multiple PBN websites on the same hosting account without any risk. However, you can only do this if it is allowed by your hosting plan. So be sure to purchase packages that allow MySQL databases and multiple domains.

For now, just realize that the safest method is to just host 1 website on each host, and to always use high-quality hosts.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

What Is A Local Citation

August 28, 2018 By SEO Houston Pros Leave a Comment

The Role Of Local Citations In SEO

According to top-rated Houston SEO experts, local citations are items that mention your company on the internet. It is a piece of information combining the company’s name, address, phone number, postal code, and website address. Citations in search engine optimization (SEO) are a core element to improve your ranking in local search engine results or local SEO. A local citation is available in different forms, including the following:

• Business name
• Business name and telephone number
• Business name, telephone number, and physical address
• Business name, telephone number, physical address, and website
• Business name and website
• Business telephone number

A full local citation should include the business name, the physical address, and the telephone number which is referred to as the “NAP.” Local citations do not always include all three of these items, and a citation that does not include all three items is known as a partial citation. You will hear Houston SEO consultants discuss an NAPW or a UNAP citation. Here the W refers to the company’s website, and the U refers to the company’s URL. The website link obtained from citations is valuable because it provides additional data to search engines; thereby, connecting the search engine to your company and allowing people to include it in the acronym. For assistance regarding your local search engine optimization and citations, contact the #1 Houston SEO Experts for help.

Types Of Local Citations

1. The Structured Citation

Structured citations include your company’s information (NAP) on a business listing directory. When you view lists of citation websites, these are almost always business listing directories where you are able to submit your company and receive a citation. Example websites for structured citations include the following:

• Yelp
• Facebook
• Yellowpages
• MapQuest
• Superpages

2. The Unstructured Citation

Typically, the unstructured citation is one where your company’s information (NAP) is found on websites that are not specifically business listing directories. For instance, you can discover unstructured citations on magazine or newspaper websites, blogs, wiki pages, and more like this.

Local Search Rankings & The Importance Of Citations

A citation can help search engines, such as Bing and Google, verify your company exists. When multiple reputable sources present with the same information about your company, it indicates to the search engines that your business is a legitimate one. By listing the company on prominent local and national websites, the company creates authority, establishes trust, and improves the ability to rank in local search engine results. Local ranking algorithms utilized by search engines regarding citations influence the local search rankings. For example, currently, local search specialists rate citation-related factors as influencing approximately 13% of the top 50 websites appearing in search engine results. The more websites on which your company information appears, the more prominent your business appears to search engines; it makes sense. If the algorithm sees the business information on many websites, as compared to those who appear on fewer websites, this will make you seem like a more popular company and offer you a boost in the rankings!

Houston SEO Executives

Providing a strong citation profile is one of the easiest means of optimizing for local SEO. Citations are considered part of the foundational basics for local search; thereby, by completing citations you can move along to other areas, such as engagement, link building, reputation management, and content creation. You should not need to worry about the citation profile again unless your information changes (such as moving locations, changing your telephone number, or altering your website domain). After reading this article, the most important key point to take with you is that business websites need local citations to improve their overall rankings on local search or local SEO. Houston SEO professionals are here to help you with your local SEO, all you have to do is call us today at (888) 439-4224. Visit our Houston SEO blog for more related content.

Everything You Need To Know About Advanced Google Search Operators Guide

August 22, 2018 By SEO Houston Pros Leave a Comment

We all know that when we are looking for a tool for SEO research we have a ton of them at our disposal which can help you investigate opportunities. There are SEO tools that run the whole spectrum of what you need to do online from keyword research to SEO analysis to how to correctly optimize on-page.

Google’s search operators are in their game within the spider web of the internet. These operators are able to help you better understand the SEO possibilities and audit things that you otherwise wouldn’t have identified.

Once we speak about the operators and commands, we will then go over how they may be utilized in the actual world. From article research to specialized search engine optimization audits, these instances can allow you to become more acquainted with the way Google’s innovative search operators, and commands, operate in specific examples.

Google’s Advanced Search Operators Guide

Now let’s get into the meat and potatoes of this Google search operators cheat sheet and commands that you want to understand.

Cache

This guy makes it possible to learn what the latest cache of a predetermined web page is. It can be helpful for identifying every time a web page has had spider bots hit it.

Case Scenario: cache:website.com

Allintext

This one can allow you to find whether each of the phrases which you’re searching for is visible on that specific page. Unfortunately, it is not pin-accurate since it will not search for content in the web page which seems in close proximity.

Case Scenario: allintext:contentsociallinks

Intext

This really is a global operator which lets you come across any conditions displaying on a page in any place — such as the name, the webpage as a whole, the domain, and also other places. The benefits here are if you would like to do research to others’ search-engine search engine optimization footprints have been catalogued by Google.

Case Scenario: term one intext: additional term

Inposttitle

When you’re performing website study, this one is nice for finding sites with specific search phrases in the site title.

Case scenario: inposttitle:Homework Ideas

Allintitle

This lookup operators goal is to find a way to find sites that fit the content you’re writing about. By way of instance, you may use allintitle to study what others do for that specific topic. Following that, you can write your article to be greater than theirs.

Case scenario: allintitle:the best way to write a autobiography

Intitle

Here is a much more refined operator which can allow you to discover more targeted outcomes for certain searches. If you like to locate webpages Which Are about”painting with 3d glasses” for Instance, this is how you’d utilize it:

Case scenario: intitle:painting with 3d glasses

Allinurl

This guy lets you locate a page with search terms inside the domain in search webpages. By way of instance, say you wished to do research on webpages that referenced “toshiba laptop”. You’d use this:

Case scenario: allinurl:toshiba laptop

This may possibly pop up all inner URLs on Toshiba.com which have the conditions”laptop”.

Inurl

If your goal was to be able to locate a page on a website that gets your hyper focused search phrases from the domain, and the next term in articles onto a web site, you can use this particular operator. This can be helpful for finding websites with powerful onpage optimization for those topics you’re researching.

Case scenario: inurl:painting pictures

Allinanchor

This guy is helpful for executing research on webpages which have all conditions following”inanchor:” in which it is linking right back to the webpage.

Case scenario: allinanchor:”how to build a wooden airplane”

Inanchor

It’s possible to recognize a specific page with incoming hyperlinks which have the anchor text given. But keep in mind excerpt samples of the data is only pulled and does not offer accurate worldwide outcomes.

Case scenario: inanchor:”online speech therapy”

Filetype

Would you wish to seek out pictures that just fall below a particular file type (example., .gif, .jpg, or, .png)? This really is a superb method to narrow study about a meme or info-graphic. However, in addition, it can enable you to identify stray pictures and other documents (such as PDFs) which might pulled and indexed from Google.

Case scenario: website:website.com filetype:txt — inurl:robots.txt

This can allow you to find documents on a website which were found by Google but may not include robots.txt files from being shown in the serps.

Around ()

Would you wish to refine the attention of the outcomes to be extremely lean? This really is a superb approach to detect search results in which a couple of phrases show up on the webpage, and appear quite near the other (all provided by what you apply inside the parentheses).

Case scenario: online guitar AROUND(two ) tools

Advanced Methodology On Google Search Operator

Or

This search command can allow you to look for pages which have one phrase or another. If you wished to come across the words guitar tips OR online guitar training and you don’t want them both, you can use this control to achieve that.

Case scenario: online guitar tips OR online guitar training

Quotes (“term”)

Using quotations around keywords you’re looking for can aid you in finding results which are precise match outcome, in place of the broader search terms that you will receive with normal search.

Case scenario: “keyword 1”

Words Excluded: (-)

The (-) sign is the exception emblem. This control can allow you to exclude words you don’t need. Say for any reason you wished to fin a page that has the term content promotion but not webpages from Business Weekly which contain this term.

Case scenario: “digital marketing -businessweekly.com”

Insert words(+)

In retrospect the (+) sign will include words you need to get included in the research results.

Case scenario: “backlinks + Search Engine Optimization”

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Site:

If you want tailored results which focus on one site, this control can allow you to attract up those results. For Instance, If you wished to look for your favorite Search Engine Optimization site for posts on 301 redirects, you’d use these tips:

Case scenario:”website:seohoustonpros.com 301 redirects”

If you are in a scenario where you want any outcomes which supply you with more than 1 site with similar content into some website You’re Knowledgeable about, simply use these:

Case scenario: “associated:websitename.com”

Info:

This guy is going to make it easy for you to find information associated with the domain which you’re looking for. It can allow you to identify things such as pages using the domain name onpage (not automatically connected ), similar onsite webpages, along with the site’s cache.

Case scenario: “advice:websitename.com”

Piecing Everything Together: Implementing Search Operators Into Real Scenarios

It is not always easy to recognize the ultimate combo lookup operators and commands which can allow you to achieve your goal. When you finally have, then you will likely believe “that your a big cheat” due to the plethora of the info you’re able to find.

You’re not really a cheat. You are getting a leg up on how you want to beat your competitors.

Here are a number of tips which you may use to choose the proper operator and also utilize them for their fullest possible for a huge array of SEO applications. Don’t hesitate to use these to construct your own search engine optimization thoughts and endeavors.

Dive In To Content And The Research

A number of these lookup operators will be able to allow you to perform targeted, helpful study on articles. From the latest articles on SEO subjects, to articles talking about taking advantage wonderful bacon potato blossom . When it’s specific enough, then these operators will be your friend in regards to locating content thoughts.

Exclude Certain Conditions That Are Not Beneficial For You

Example: word1 -word2

Say you’re doing search for SEO articles which talk about protected URLs, however, you wished to omit everything which said 404 errors. This may be for the purpose that 404 errors will not assist you. This would be adequate:

Protected URLs -404 mistakes

Excluding Multiple Words

Example: word1 -word2 -word3 -word4

If your articles study revolved round 404 mistakes, but whatever you need are pages which discuss 404 errors, then apply this mixture:

Example: protected urls -404 mistakes -canonicals -500 mistakes

Exclude Conditions That Are Precise

If you would like to locate pages which mention technical search engine optimization audits but don’t comprise 404 mistakes or XML sitemaps from the external conversation, this operator can provide help. Please be aware it will consist of XML sitemap unless it is given to exclude.

Example use: difficult search engine optimization -“404 errors” -“xml sitemaps”

In Depth SEO Auditing

If instituted in the correct manner, technical search engine optimization audits will be complicated and may comprise over 200 variables to think about fixing, particularly for large sites. However, it’s not more or less barfing up outcomes of an instrument and pooping them out to a customer. Anyone can do this.

Any search engine optimization professional who’s worth anything, will put together a personal approach that the customer can use to market SEO jobs and receive their website from wherever it is where it must be. That is where the energy of a specialized search engine optimization audit comes from.

Employing AGSO (advanced google search operators) will allow you to get your hard really dirty and find the specifics of the way Google views and put indicators on site. Here are a few suggestions to get you well on your way to enlarging your usage of those operators.

Identify The way the Website is Indexed

Example: website:websitename.com

A very small window to how a website is indexed by Google will let you know much on how best to tailor your search engine optimization campaigns so. Employing the website: operator is among the easier ways to do so, and you are able to find an notion of the website’s index count too.

The indicator result count is able to help you identify enormous technical mistakes on a massive site. Say, by way of instance, a website physically simply includes 270 pages but Google is indexing 20,000 pages in the website. This may vary from wrongly generated webpages from onsite research, to problems arising with an entry:// to https:// transition, also redirects not functioning correctly.

Eliminate Several Subdomains

Example use: site:websitename.com -inurl:point -inurl:dev -inurl:staging

If you operate on a cluttered, big global brand site which has problems with staging sites being crawled, however, you do not care about the dating website, this operator is able to help you omit all those nasty staging website subdomains.

Refine Deep Into Un-Secure Pages and Audit Your Entrance:// to https:/ / / Change

Example: website:websitename.com -inurl:https

This case use excludes the https:// url, but you might also incorporate it by eliminating the minus sign. Employing the operator this manner will be able to help you audit your http:// to https:// transition. This will offer you a notion into just the way Google is communicating your fresh https:// webpages instead of their http:// pages.

Being Able To Find Content Duplicates

Example: website:websitename.com”articles search phrase”

Say you needed to learn just how much a site’s internal copy content has been found by Google. The combo of these specific search operators can help you do so.

This can be helpful for getting a better idea of how many results returned from the search phrase. When you figure some of these things out, you may use a tool such as Ahrefs or SemRush to actually dive in and locate people replicate content pages which are presenting issues.

Numerous Combinations of Operators Can Be Your BFF

Perhaps you have heard the term”Google IS YOUR BFF”? While employing the huge selection of search operators readily available, you are able to turn Google out of your buddy into your amorous lover extremely fast. While the previous comparison is minor hyperbole, the contrast is used to exemplify just how successful the insights you’ll be able to gain from sophisticated search operators are.

From searching down plagiarism your content into auditing your http:// to https:// site transition, so lots of unlimited combos of these operators could be helpful for content analysis, technical search engine optimization audits, anything you would like to use these for.

It is your choice to spot the combos which will assist you on your research efforts. In this manner you can acquire a well-defined border which will permit you to seek out the most relevant info that will assist you overcome your competition from the research results.

A Quick Lesson On Building Stronger Backlinks With The Best SEO Company In Houston

March 21, 2018 By SEO Houston Pros Leave a Comment

What You Should Know About Backlinks

Backlinks refer to outside domains pointing links back to your website or pages on your website. In short, it’s when a website links back to your website. Your backlink profile is basically links pointing to your site from external sites, and in turn, this contributes to your backlink profile’s overall relevance, strength, and diversity.

The number of backlinks can include links from one domain or from multiple domains. It’s quite common for multiple domains to link back to content that is relevant, useful or authoritative. In a perfect world, this is how backlinks are gathered, from content that is unique and shared on other sites that want to be associated with the content.

In general, think of backlinks as being a vote of confidence. The votes are for content that is linked to your domain from sources other than your own domain. Generally speaking, backlinks are important and we’ll discuss why in the following section.

Why Are They Important

Backlinks are important to both search engines users and search engines. Backlinks let people find other sources of info on the same topic or related topic. For example, if a search engine user lands on a page about “the best smartphones,” then he might find backlinks to other carriers, reviews, and content such as that. Links give consumers a good experience because they can easily find other information about the topic, which is “the best smartphones.”

As for search engines, backlinks play a role in building value and importance of a page. Generally speaking, the number of backlinks used to be an indicator of how popular a page was, but things have changed and there are various ranking factors that come into play when evaluating backlinks. These days, quantity isn’t that important and if you have too many backlinks from questionable sources, then your domain’s authoritative signals may become hindered.

What Is A Good Backlink Profile

Variety is the key to obtaining a natural link profile. Links come from various domains and links have various strengths. If you want to get a better idea of what your backlink profile is like, then you can look at KPIs, such as what domains are referring links to your site and the countries where the links are coming from. Don’t forget to check the TLD, short for top-level-domain.

Some domains are better to get links from. These domains are considered to be sources that are trusted, and a few examples include links from government entities and educational institutions. Such domains are looked at as being trustworthy.

Don’t ever pay someone to link back to you. If you do decide to try to build links via sponsored content, then make sure you label it as “sponsored” or else you will be running afoul of FCC rules. Many publishers choose to use the “no-follow” tag for such links. So, you can consider doing this too.

In the past, it was a good idea to add listings to DMOZ and other directories like it. However, times have changed and such directories are not that relevant but do try to build a relationship with webmasters of directories that are focused on a niche. Getting a backlink from such a site may help you out.

Domains that end with .gov are good for backlinks too. They are valuable links. The reason why is because not just anyone can start a website with that extension.

Building Backlinks

You should make sure you personalize your messages to webmasters, such as mentioning why you like their sites and brands, and you can cite their articles. Doing such things will make webmasters more receptive. As for a point of contact, consider using sites such as LinkedIn because these are professional sites. The process of creating backlinks to your page can be time-consuming and stressful, make sure to hire a Houston SEO company to do the work for you.

Who Links To Your Site

Monitor links that point back to your site. Many domains from countries such as Brazil and Russia are sometimes often looked at as being spam, so disavow links from sites located in such countries. You can do this via Google Search Console.

Get in touch with us or call now for more information on getting your campaign started!