SEO Strategies - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Why Houston SEO Can Improve Your Website’s Visibility Pt 1

January 14, 2022 By SEO Houston Pros Leave a Comment

4 Phases Of SEO For Local Business In Houston

Part 1

Many business owners are still unaware of what SEO means. There’s a common belief that SEO refers to a set of tactics that can manipulate Google’s algorithm. No, it doesn’t work that way. If you want to see your company’s website on the first page of a search engine, you should not only adhere to the guidelines set by the search engine but also follow the best online marketing practices. Here’s a quick look at how Google works and what you can do to make your website rank higher:

Research possible keywords that people may use to search for your products and services
Onsite optimization to allow search engines to associate your website with respective keywords
Improve your site’s speed and mobility across all devices
Review business listing citations on the best data aggregators and online directories
Postpositive reviews on your Google My Business page
Post-keyword-rich content on your website
Post links to other sites on your website to prove that your business is authoritative and valuable

Although these strategies may seem easy, they are difficult to implement. However, they give you an idea of what to do to rank higher in search engines. Given below are a few phrases that can improve your site’s visibility in search engines and increase the traffic to your website:

Phases Of Our SEO campaigns

Phase 1 – Onboarding & Site Assessment

In order to help our clients better, we first hold a meet where we discuss their customer demographics, metrics, competitors, goals, and the procedure to track new customer leads in the SEO campaigns. We also have a back-office team that collects data regarding logins on the website.

Next, we assess your site’s SEO and come up with a comprehensive report that includes the following:

Keywords that we should target
Average search volumes
Current traffic volume and website rank
Incorrect or duplicate citations on your site
Optimize your website on Facebook, LinkedIn, Yelp, and Google My Business
Assess how difficult the SEO campaign may get
Make a list of 5 backlinks of your company’s competitors
Set up a strategy for creating your website’s content

Once we complete this phase, we will provide a comprehensive report regarding the position of the website and what we need to improve its visibility in search engines.

Phase 2 – Onsite Optimization

Our next job is to optimize your website and its web pages that link to LinkedIn, Facebook, Yelp, and Google My Business. Optimizing the landing pages can improve the ranking of your website on search engines.

We also target each keyword that relates to different services that your company provides. With properly optimized landing pages, it becomes easier for us to create the content so that the targeted keywords can match with the search terms used by your audience. These small tweaks to the web pages are crucial, and they improve your site’s structure, thus ensuring that they impress the search engines.

In addition to optimizing web pages, we also optimize for conversions. This includes assessing the efficacy of the call to action phrases used throughout the website. If we feel that we need to improve those phrases, we will do the needful so that your audience can follow the instructions and convert into customers sooner than you expect.

Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

Why Use Houston SEO To Grow Your Business Pt 2

January 7, 2022 By SEO Houston Pros Leave a Comment

Top 10 Amazing Benefits Of SEO In Houston

Part 2

(Continuation)For example, the number of SEO outcomes and ROI will depend on the amount of work, time, and money you spend on it. Be cautious when trusting SEO services that promise instant results. Most of these companies may use black hat techniques to increase traffic to your site. But Google warns webmasters against using such techniques.

7. Provides Better User Experience

Google knows how to interpret a favorable and unfavorable user experience. In fact, a positive user experience helps improve the rankings of your website. A potential customer wants to know the answer to their query right away when they click on the listings. Google favors websites that provide accurate data and useful information to their visitors. If a customer visits a website that is slow, spammed with popup ads, uses black hat techniques, or provides irrelevant content, Google will consider the specific website to be a terrible experience and will lower the rankings of the site.

8. You Can Build Relationships With Other Websites

Earning a link from a reputable and relevant website is important to rank your site higher in Google SERPs. In fact, one of the biggest parts of optimizing your website is to focus on outbound search engine optimization strategies. For example, you can find chances for placements on industry blogs, relevant websites, and news outlets to significantly increase the growth of your brand. Google prefers websites that interlink, and you should focus on adding links from other websites and promoting them in your articles.

9. Allows For Quality Traffic

SEO helps webmasters attract high-quality and relevant visitors to their sites. Potential customers that are truly interested in your products or services are more likely to visit your site. That is where keyword research comes in handy. It helps a webmaster target visitors who are already in search of the keywords that he/she wants to rank for.

10. Promotes Brand Awareness

SEO increases your brand awareness among potential customers. A customer will ask a variety of questions as he/she passes through the buying cycle. In fact, most people tend to research a product or service a lot more than before since they have so much information at their fingertips. Effective SEO helps your website rank for numerous searches connected to the product/service you are currently selling.

How Can You Start Applying SEO To Your Business?

The most important thing is to learn SEO and the many opportunities it provides. Once you know how SEO could benefit your business, you can hire a reliable SEO analyst to help your business. A good SEO specialist will help improve the rankings of your website and attract high-quality leads to your business. If you are looking for a reputable SEO specialist, contact our highly trained professionals right now!

Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

Why Use Houston SEO To Grow Your Business Pt 1

January 2, 2022 By SEO Houston Pros Leave a Comment

Top 10 Amazing Benefits Of SEO In Houston

Part 1

Here are the top 10 benefits of search engine optimization for your business:

1. You Can Generate More Quality Leads

SEO helps produce more leads than any other marketing strategy according to 57% of B2B marketers as well as B2C marketers. You can expect a 14.6% closure rate with SEO leads compared to only 1.7% with outbound leads. These figures show the importance of search engine optimization for your business.

2. You Don’t Have To Pay To Rank Organically

With search engine optimization, you don’t have to pay to rank on the first page of Google and the other search engines. This is one of the most important advantages of SEO. In fact, the search engine algorithms determine where your website ranks in its SERPs based on how SEO-friendly your website is. All you need to do is to create websites that are both SEO and user-friendly to rank higher in the search results pages. You save money in the process because you don’t have to pay search engines to rank at the top of search results.

3. People Trust Organic Results

More than 67% of visitors prefer to click on organic results when searching for information or products on the internet even though Pay Per Click advertisements appear above organic search results. In fact, people trust search engine algorithms more than paid advertisements since they know advertisers are paying for top slots. Instead, they choose to rely on search engines to give them what they want.

4. You Can Stay Ahead Of The Competition

Imagine two businesses in the same niche that offers similar products at similar prices! One company has its website optimized for search engines while the other doesn’t not. When all other factors are equal, which company do you think will attract more customers? Good keyword research will let you know exactly what your customers are searching for, what is your competition, and the keywords you need to target to get the best results.

5. You Can Measure SEO Results

Another important advantage of SEO is it allows you to track the metrics to tell you how successful your campaigns are. You are not in the dark. You know exactly how your marketing campaigns help your business grow. Every aspect of your SEO campaigns can be evaluated, improved, and worked upon. You will know exactly where you stand, how many visitors you get, how long they stay on your site, what key phrases did they search for, and more by using Google Analytics. Learn more about Google Analytics and how you can use it to improve your website by checking out our online Google Analytics course.

6. SEO Is A Long-Term Marketing Strategy

Even though search engine marketing strategies will have an impact on your business during the first couple of years, search engine optimization is a long-term strategy. You can expect improved outcomes for several years with SEO.

SEO Vs. PPC In Houston: Which Is Superior? Pt 2

December 18, 2021 By SEO Houston Pros Leave a Comment

A Guide On Choosing Between SEO & PPC

Part 2

PPC – Pay-Per-Click Advertising

Pay-per-click (PPC) ads involve buying traffic or “clicks” from search engines, including Google, and others. PPC makes it possible for you to swiftly harness search engine traffic by paying or bidding for keywords related to your product or service.

Benefits Of PPC:

Immediate results – As soon as your PPC campaign begins, you’ll notice an increase in traffic, clicks, and conversions. SEO might take months before your site begins to rank higher in the search engine rankings.
PPC is scalable and manageable – Once you decide how much you want to spend on PPC advertising, you’ll have a clear picture of how many leads you will receive in return. This goes a long way in helping you come up with an adequate budget for your digital marketing campaign. SEO is not that simple, and it may take longer or cost more money if the location or industry you want to rank for has stiff competition.
When you use PPC, you don’t have to worry about a search engine’s algorithm affecting your site’s ranking. Because you’re bidding on the top slots, your organic ranking won’t matter. When it comes to SEO, you must make sure that you are optimizing your website in accordance with Google’s recommended practices, or you risk losing rank or being punished for using black hat techniques.

PPC Disadvantages:

You have to dig into your pockets to achieve good results, and the more money you spend buying PPC ads, the better the results. Keyword competition has never been fiercer. This may imply that you’ll have to spend extra later for the same results you’ve been getting.
Researching and picking good keywords to bid on takes a significant amount of time and effort. Managing your keyword budget, tweaking your spending, measuring results, and playing the PPC game properly is a full-time job. You’ll either have to spend time doing it yourself or hire an experienced PPC professional to handle your campaign on your behalf.
PPC is similar to a faucet: Once it’s turned off, it stops supplying you with leads. If you suddenly have to redirect your PPC spending to something else, can your site survive with the leads you’re generating organically? SEO is long-lasting, and while it takes time and is never fully complete, it is similar to a rolling snowball: it takes some time to get going, and it may slow down from time to time, but once it has gained momentum, there is no stopping it.

Which Is The Best Option For My Business: SEO Or PPC?

So, which is superior? And which one suits your business? It all depends on your budget and industry.

Ideally, combining SEO with a well-structured PPC strategy will yield the best results for a business. You’ll rapidly see an increase in hits and leads, ensuring that your business brings in money as you wait for your SEO efforts to pay off. Keep in mind that a well-planned marketing strategy that integrates the two approaches – SEO and PPC – tends to yield the best possible outcome.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

SEO Vs. PPC In Houston: Which Is Superior? Pt 1

December 14, 2021 By SEO Houston Pros Leave a Comment

A Guide On Choosing Between SEO & PPC

Part 1

For years, people have been debating whether SEO or PPC is better. So, which is the way to go? Pay your way to the top of search engine result pages (SERPs) with a pay-per-click (PPC) campaign or grow your organic (or natural) search engine marketing campaign with search engine optimization (SEO)?

Deciding where to spend your digital marketing funds is challenging for many business owners, and it frequently leaves individuals questioning which method is superior.

Is there a correct or incorrect answer? Is it possible to choose both? To make this decision, you must first grasp the benefits and drawbacks of both SEO and PPC.

SEO – Search Engine Optimization

SEO is sometimes known as “natural” or “organic” lead generation. In general, SEO entails improving your web pages in order to improve their rank in search engine result pages. Organic SEO involves ensuring that search engine spiders can comprehend what is on your web pages and, ideally, rank your site higher than your competition.

Because of industry developments and changes to Google’s algorithm, the definition of SEO is subject to change. Even with modifications, SEO boils down to having a site that effectively describes what a business does and provides useful content to human users and Google search crawlers.

This might include ensuring that the website is in excellent working order by using clean coding and search engine-friendly content that appeals to both human traffic and crawlers. Cultivating inbound links from other websites can influence your “link authority” and help your site rank higher. Social media marketing, blogging, and online videos are the top three successful methods for obtaining quality or authoritative links.

Benefits Of Organic SEO:

Organic SEO is pretty cost-effective – The labor expenses of establishing and managing a pay-per-click campaign are typically the same as, if not more than, the labor costs of SEO. The distinction is that with a PPC campaign, there are ongoing click charges.
Organic SEO is long-lasting – A well-optimized website can maintain a high position in search results even after a PPC campaign has been discontinued.
Search engine positioning achieved through organic SEO is relatively stable, whereas PPC ad positions fluctuate based on your competitor’s bidding strategies. A well-optimized website with great content and strong link authority may maintain its search engine position even if you have to take a month off from SEO optimization.

SEO Disadvantages:

SEO is much slower than PPC. Results don’t happen overnight, and it might take months after optimizing your site to see actual results. On the other hand, PPC can generate leads for your site right away.
SEO is a continuous process. Your site will never be completely “optimized,” but its optimization will improve every time you dedicate more work and time to it. The good news is that your rankings will undoubtedly improve in the future, and you will hopefully realize the benefits of your SEO investment.
SEO takes time, especially if you decide to go with DIY SEO. You have the option of purchasing SEO tools or hiring digital marketers to handle SEO for you, but this will cost you money rather than your time.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

How A Houston SEO Can Grow Your Business’ Profit? Pt 2

December 6, 2021 By SEO Houston Pros Leave a Comment

7 Tips For Using SEO To Increase Sales In Houston

Part 2

(Continuation)Social media platforms also allow you to present a more humane side of the business. You can also use Facebook ads as a direct marketing tool and strengthen your customer service efforts through these platforms.

4. Local & Mobile

In recent years, two important changes have taken place in the search engine optimization industry. These changes include the increasing emphasis on local and mobile content and both these go together. Local search engine optimization is growing in importance as an increasing number of consumers use their mobile devices for search. Mobile is important as almost 30% of all mobile searches are performed with local intent. Also, more than 70% of search engine users typically go to a nearby business after doing a local search. In short, focusing on local content such as including local keywords and landing pages in your strategy, should allow you to generate more traffic for your e-commerce or physical store. Don’t forget that all your digital properties need to be mobile-friendly.

5. On-Page SEO

Paying attention to on-page optimization techniques is crucial to success in the cutthroat competition for organic traffic. There are several advantages of focusing on these techniques. It makes your website more user-friendly and search engines also find it easier to index pages. It will also help in raising your organic rankings and in optimizing important elements such as visuals.

6. Focus On Your Reputation

Not many people think of reputation management when they think of SEO but you should not ignore it. Reputation management may be defined as controlling the content people discover when they search for your business. Take the example of a restaurant with numerous bad reviews on Yelp. In addition, they engaged with a customer on Facebook leading to a public spat that looks immature. If a potential customer is looking for reviews of that particular restaurant, it is likely that they will come across those bad reviews as well as that spat on Facebook, and that’s something the restaurant will have to live with for years from that day onwards.

7. Creating An Integrated Strategy

Search engine optimization takes a lot of work. You can’t do it part-time. You need to make dedicated and well-thought-out efforts in order to increase sales with your SEO strategy. This is why you need to have a comprehensive strategy integrating all the above-discussed components. In order to achieve the desired results, you should have an experienced team in place. The team should be aware of the latest SEO practices and capable of creating and implementing a solid long-term SEO strategy after examining your goals.

Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

How A Houston SEO Can Grow Your Business’ Profit? Pt 1

December 2, 2021 By SEO Houston Pros Leave a Comment

7 Tips For Using SEO To Increase Sales In Houston

Part 1

Sales are the lifeblood of business. In today’s digital world, it’s almost impossible to grow sales without a strong digital presence. Globally, e-commerce sales totaled $2.3 trillion in 2017 and this number is expected to grow to $4.88 trillion by the end of 2021. You need to have a well-researched search engine optimization strategy to take advantage of the growing e-commerce sales.

E-commerce is extremely competitive. This is why you should learn and implement the latest SEO techniques in order to get a bigger piece of the pie and to convert potential customers into buyers. The thing with search engine optimization is that it is evolving constantly which means practices that used to work yesterday might not work today or tomorrow, which makes it a challenge to increase your sales with SEO.

1. Focus On Keyword Research

The way keywords are used in SEO today has changed but keywords still remain important. Prospective customers might not be able to find you without proper keywords, and this is why you should make keywords the very foundation of your overall strategy.

One of the best places to begin your keyword research journey is Google Adwords. Thankfully, there are a number of other keyword research and planning tools to help you. Pay special attention to long-tail keywords as almost 50% of search queries use more than 4 words. Longtail keywords tend to be less competitive and typically convert at a higher rate. Once you have found the right keywords for your niche, it will help you target prospective customers who are searching to buy the products or services you’re selling.

2. Quality Content

Keywords are only a part, albeit an important part, of your SEO journey. You won’t reach anywhere without content. Don’t think of content as something that should be stuffed with keywords. Think of it as a proper tool that can be used for converting potential buyers into paying customers, for providing value to your customers, and as a shareable resource that can help you reach new audiences.

When potential buyers are scouring the Internet to find information about a service or product related to your niche, they will find different types of content such as webpages, blog posts, or social media posts that provide the information, answer their queries, and help them make a buying decision. By creating the most authoritative, most engaging, and most relevant content online for the targeted query, you will increase your chances of prospects finding your brand. It offers you an opportunity to build relationships with prospective customers and to convert potential buyers into paying customers.

3. Using Social Media For Growing Your Reach & Audience

One of the most critical and fastest-growing aspects of SEO strategy is social media. Consumers are increasingly using these platforms for engaging with businesses. Almost 80% of people online use Facebook to discover interesting content. It presents a huge possibility for you to get more leads, reach newer audiences and build strong relationships with your customers.

Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

How SEO Can Help Businesses In Houston Pt 2

November 24, 2021 By SEO Houston Pros Leave a Comment

12 Amazing Benefits Of SEO To Your Business

Part 2

6. Investment For Your Business’ Future

At this point, you may have heard that once you’ve done SEO, it doesn’t stop there. It is an ongoing process, and you won’t be able to see overnight results. You must be committed to SEO, especially if you want your website to become an online business powerhouse. This is because Google keeps updating its search algorithms. That is why it’s essential to learn about the latest changes in Search Engine Optimization (SEO) and make the necessary adjustments to your site on a regular basis.

However, once all of these efforts have paid off, your website will be able to bring you more visitors, better conversions, increased revenue, and a better-looking future for your business.

7. Highest ROI

SEO strategies help you to achieve the highest ROI (return-on-investment) for your business. The great thing about SEO is that it can easily be used as a strategy across all company sizes, whether you are an independent blogger or own a large e-commerce platform.

Did you know that leads from SEO campaigns have a whopping 14.6% close rate? Its offline counterpart, such as print or mail advertising, has a low 1.7% close rate. For this reason alone, marketing professionals strongly believe that organic search strategies are the most effective ways to generate sales.

8. Understand Your Customers

Through Google Analytics (or other similar platforms), you can easily track your website’s performance and traffic sources. You can find out which keywords are most effective in driving traffic to your sites, the actual search terms that users are using to land on your pages, what landing pages receive the most clicks, what social media platforms are most popular for sharing your content, demographic, interests and more. This data can help you target specific market segments, which can increase conversions.

9. Cost-Efficient Marketing Strategy

Many people might disagree – but, SEO is a cost-effective strategy that can generate higher ROI over time. Traditional marketing strategies such as paid advertisement require a higher budget to have any scale and immediate impacts. In contrast, SEO takes time, but it’s more likely to be sustainable and scalable (with less investment).

10. Gain Huge Competitive Advantage

Fun fact: 63.6% of businesses use SEO as their primary form of marketing and keep increasing these numbers. You can gain a huge competitive advantage by getting your website on the first page results of Google – which means more traffic, leads, and sales for your business.

11. Enhanced User Experience

Did you know that websites that don’t display ads and pop-ups but only high-quality content (optimized for search engines) can see a dramatic shift in organic traffic? On the contrary, websites loaded with annoying adverts and pop-ups harm user experience, which significantly impacts bounce rate. In other words, users are more likely to leave your web pages and more likely to tell their friends about bad experiences.

Google rewards sites that give a quality user experience and penalizes websites that have intrusive ads or misleading elements.

12. Non-Stop Lead Generation All Year Round

SEO can give you long-term traffic results. If professionals manage your SEO campaign, it could bring traffic to your site even when you’re not actively promoting it. In other words, SEO can increase the number of leads for your business all year round – not just during a limited time period. This is because organic search engine optimization results in increased traffic, and it’s a scalable (and sustainable) form of marketing.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

How SEO Can Help Businesses In Houston Pt 1

November 18, 2021 By SEO Houston Pros Leave a Comment

12 Amazing Benefits Of SEO To Your Business

Part 1

Most businesses understand the value of online presence, including SEO, but many are unsure whether this process is worth their time, considering they have a lot on their plate. Search engine optimization is the process of increasing the amount of organic traffic on a website by improving its ranking in search engines. SEO is most often used to improve rankings for Google searches. However, many businesses choose to focus solely on Google’s “first-page” SERPs (search engine results pages) and neglect other potential traffic sources.

SEO is a crucial part of every business, and in most cases, having a top spot in Google’s SERPs is necessary to sustain a substantial revenue stream. A huge chunk of companies can benefit from this. There are several reasons why your site must have efficient SEO, many of them pertaining to customer behavior and how they use search engines to find products or services.

However, there are some situations where SEO may not be needed, such as:

If you don’t want other people to find your business
If you’re looking for quick results, instant sales, and/or leads

1. Traffic Increase

Having a strong SEO strategy increases the number of visitors to your website. More traffic means more opportunities for conversions and sales. The first Google search result receives a 28.5% CTR. As you move down to the 10th result, the click-through rate goes down to 2.5% and 0.5% for the 100th result, suggesting that most people don’t look past the first search page of Google.

Short and long-tail keywords are also helpful, as they help to drive visitors who are looking for something specific. Optimizing your website for certain keywords enables you to stay relevant in the eyes of search engines and allows Google to understand what your business is about. Use this information to fine-tune your website so that it best represents its services or products.

2. Increased Visibility

SEO provides businesses with increased visibility to potential customers. Different SEO strategies can be used for increased website visibility, including:

Metadata optimization
Targeting long-tail keywords
Creating content for both users and search engines
Compiling backlinks from other websites
Technical SEO
Optimizing your site for local searches
Enhancing social profiles (such as Facebook, Twitter, etc.)
Using press releases to generate links and gain exposure

3. Builds Credibility & Trust

SEO is only one part of the larger picture. SEO signals that your company is reputable for online visitors, which can indirectly boost conversions and sales. Search results appearing on page 1 means that you have caught the attention of the search engines, which indicates to users that your site is credible. You want to be on the top page for your industry-related keywords.

4. Strengthens Your Brand

SEO allows you to take control of your brand’s online presence. By using SEO-optimized content, businesses can build their brands and gain trust among customers. Customers are much more likely to buy from an online store that is marketed well in the eyes of Google than one that doesn’t appear anywhere on search engine results pages.

5. High-Quality Traffic

When a website is optimized for several keywords, it can attract organic traffic from Google searches. This type of traffic is beneficial because the majority of online search users are looking to purchase products or services in some way, shape, or form. You want these people to find your business and hopefully convert it into leads or sales. With the right SEO tactics, you can increase your traffic and conversion rate, thus helping your business.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

What A Houston SEO Specialist Do Pt 2

November 10, 2021 By SEO Houston Pros Leave a Comment

5 Whys & 5 Hows Of Hiring SEO Professionals

Part 2 How Do I Find The Best SEO Professionals?

If you want to get the most out of your marketing campaigns, you should hire the best SEO expert. With hundreds of SEO professionals in the market, how will you find the best professional for your business? Here are five ways to find the best SEO consultant for your business.

1. Set Defined Goals Before Researching SEO Professionals

The first step is to set goals for your SEO campaign. You should know what you want to achieve with your SEO strategy. If you don’t define your SEO goals, you won’t know which company is best for your needs. In fact, you should set multiple goals for your website before hiring the best SEO expert for the project.

2. Have A Set Budget & Check Out Each SEO Company’s Prices

The best SEO agency should provide highly effective SEO at affordable prices. In fact, you need an SEO agency that is compatible with your budget. Define your budget before shopping for SEO agencies. In fact, you should know how much you can spend on an SEO campaign before hiring the best SEO expert for your business.

3. Look For SEO Companies That Offer Effective SEO Techniques

Look at the methods used by different SEO experts to rank your website on the first page of Google. The right SEO agency should use only effective SEO techniques to rank your site. These are the strategies that help rank your website on the first page of Google while following Google’s guidelines.

Effective SEO techniques include:

Focusing on user experience
Optimizing your site for mobile devices
Creating quality and relevant content
Conducting in-depth keyword research and integrating them into pages
Improving page speed
Reducing bounce rates

4. Look For Additional Services Aside From SEO

You need additional digital marketing services to help with your SEO campaigns. Even though SEO is effective in ranking your site on the first page of Google, these additional strategies can help improve the effectiveness of SEO. Here are some of these additional strategies:

Copywriting
PPC or pay-per-click advertising
Social media marketing
Content marketing
Website design
Page speed services
Geofencing marketing
Video marketing

5. Questions To Ask The Potential SEO Expert

When you are vetting different SEO experts, you should ask the right questions to get to know if the potential company is a good fit for your needs. Here are some questions to ask:

How do you manage my SEO campaign?
What strategies do you use to improve my rankings?
How do you monitor results?
How do you communicate with the client?

Call us or contact us today if you need help from SEO professionals. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.