SEO Strategies - Archive - SEO Houston Experts & Search Engine Optimization Consultants

SEO In Houston: Still Beneficial During COVID-19 Pandemic? Pt 1

September 2, 2020 By SEO Houston Pros Leave a Comment

10 Ways That A Houston SEO Could Be Useful Though There’s A Coronavirus

Part 1

Any time a pandemic strikes, life is usually accorded the highest priority. As a result, businesses will often be affected, and the likelihood of an economic crisis tends to leave many people feeling helpless and uncertain about the future. However, you shouldn’t despair as things will eventually get better. But in the meanwhile, as you brace yourself for whatever is to come, investing in SEO can significantly help to sustain your business in numerous ways.

The point here is to avoid having your business quarantined.

1. It Offers An Opportunity To Show Empathy

Businesses often use words along the lines of “we care, we understand, valued customer” in normal circumstances when the times are great. There is no better time to deliver on these promises than during a pandemic when people are suffering. Don’t forget that these are the same people that leave comments in discussion forums, subscribe to your newsletters, and even post positive reviews about your business and its products/services. Rather than persistently forcing your products down their throats, it is the high time that you be the understanding and compassionate friend that they need. Your content needs to let your customers know that your business understands what they are going through. It is time to let the human side of your business shine. They will feel much better more connected to your business when they know that your business understands what they are facing. In case your business is assisting the community in any way during the health crisis, you need to find a way to include it in your content.

2. Promoting Your Brand

SEO has proven itself as a highly useful branding tool. The same applies even during a pandemic. The key here is to understand how to use it. While people may lack a need for your products/services as they get more concerned about their jobs, mortgage payments, and staying healthy, this doesn’t mean that they are in any way off the internet.

As they keep isolated in their homes, they are continuously browsing the internet, trying to find various things related to the coronavirus (these can include products and services that can help make their lives much easier during this time) or staying alive.

Consider adjusting your content to ensure that your brand continues to appear in the content. Many businesses are taking it upon themselves to share messages with their audience. This way, even if your business offers products or services that people may not seriously consider or need during a pandemic, your brand will still appear in searches. You can also optimize for particular keywords associated with safety during a pandemic.

But while sharing some funny memes may give your brand some little attention, doing so might not be appropriate or a smart idea during a pandemic.

3. It Provides Your Business A Lifeline

With people having to stay at home during the pandemic, many businesses that are still open have had to deal with a shortage of clients as they can no longer visit the office. However, you shouldn’t let this put you down as SEO is exactly what you need.

As people are using the internet more, it is the best time to concentrate on running your business online. Investing in SEO is one of the best ways to draw people’s attention to your business. During this time, many people have more free time to click through and respond to their emails. Some may be trying to find out more about a certain product/service.

In today’s technological environment, the online scene may be busier than ever, regardless of the pandemic. With SEO, you get the opportunity to remain relevant during a pandemic, and even if those visiting your website don’t outrightly buy, they might do so when things get better.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second issue of this article!

SEO In Houston: Is It Already Dead?

May 22, 2020 By SEO Houston Pros Leave a Comment

Understanding Why A Houston SEO Will Never Die Part 2

SEO Is A Small Part Of A Big Machine At Work

SEO is one of the biggest parts of a larger marketing machine, even though TikTok, Voice Search, Digital PR, and even some traditional marketing strategies are posing a threat to the SEO industry. All of these are parts of a larger marketing machine.

“Is SEO still worth it these days?” – This should be the question.

Nowadays, more effective and efficient search engines are more essential because the continuous growth of the internet is occurring at an increasing pace. Now, users need good search engines more than ever. It is important to keep in mind that, at their core, search engines are just tools that help users find the best answers to their questions.

Sometimes it still feels Google individually victimizes your clients. How? Google upgrades its algorithms to make sure junk sites are not included in their search results. They exclude junk sites because they are of no value to their users.

Do Not Use Obsolete SEO Techniques

Instead of assuming SEO is entirely dead in nowadays, we should reframe it. If your SEO techniques are not working, there is a reason your website is not ranking because Google does not single out individual websites and it does not stop websites from ranking without any reason. In fact, Google does not have the time to single out individual websites.

Actually, your SEO tactics may be ineffective because they are obsolete. In reality, outdated SEO tactics may cause more harm than good for any brand. Therefore, create rich, useful content and do not keyword-stuff your web pages. Do not pay for backlinks. Instead, strive for natural backlinks. Spend more time on your site’s “behind the scenes” – spending more time on technical SEO will allow regular users to reap benefits every time they visit and use your website.

Is SEO Worth The Effort & Time In These Days?

The answer to this important question is very simple. Statistics speak for themselves. Statistics show that Google still rules the internet. Google gets approximately 62.19 billion visitors every year and 40,000 searches are performed every second on Google alone. And it is impossible to get the content we need without Google or any other efficient search engine.

Also, usability has become essential. It is now possible to hold a “conversation” with technology because the semantic tech of Google understands the intent behind longtail searches. Recent reports show that more than half of Google’s search leads to zero clicks because of Google-owned technologies such as Google Maps, Google Answer Boxes, Google Images, and many more. No search engine has dominated and ruled efficiently like Google.

Therefore, SEO is not dead at all. Additionally, SEO will never die as long as the internet exists.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

SEO In Houston: Is It Already Dead?

May 16, 2020 By SEO Houston Pros Leave a Comment

Understanding Why A Houston SEO Will Never Die Part 1

In the past few years, there has been a rise in the number of social networks, and new words, such as Voice Search, TikTok, Digital PR, have been devised. Therefore, the question that keeps popping up over and over again is “Is SEO dead these days?”

So, is SEO dead? No! It is not dead.

If you are a business owner reading this article because you want to spend your hard-earned money in SEO, you want to know if SEO is still a viable marketing approach these days, or you are thinking of investing your money elsewhere, continue reading.

Why Do People Say SEO Is Dead?

We are confident SEO is still effective, but some people say SEO is dead. Why do these people say it is dead?

Some website owner’s entire SEO experience is through suspicious emails, which bypass the spam filter of their email provider. Imagine these website owners getting an email like this: “Dear Sir, you might want to know why your website is not ranking on top of the search results, despite having main keywords and having several backlinks.”

Or consider those that do not use SEO because they still rely on traditional marketing. Studies show that 61% of business owners agree that it is important to boost brand awareness. How many of these business owners know that SEO is an effective strategy for increasing the awareness of their brand organically? One study shows that the website, on the first position of Google search results, captures around 31.7% of search traffic as compared to the website, on the second position, that gets 17% of search traffic. And the website in position 10 gets 2% of search traffic. Unfortunately, these business owners do not know SEO is an effective marketing strategy.

Some people think monetized media is the top dog, so SEO must be dead.

However, we know that the top position in Google is much longer than what it used to be. This is because there is an ad at the top of the search results, “Google Answer Box” follows, and then a knowledge panel. All these constitute zero-click searches. However, it is hard to achieve top positions. And not everyone will get on the first page of Google. To secure these placements, here is the blend of elements you need:

Use the best technical SEO
Build high-quality backlinks to your web page
Quality on-page content
And a lot of hard work to keep the top position and stay ahead of your competitors

The Past, Present, & Future Of SEO

How would things be if the world was without SEO? Picture it! Nowadays, it difficult to think of living in a world without SEO. Oxford English Dictionary has documented the term “to Google”, so it is impossible to think of a world without Google.

However, the digital world evolves quickly. Now, search engines rank pages based on OPIC scores. OPIC means on page importance criteria. In the past, SEO strategies had started evolving. And even though keywords were important, people still used discoveries, such as secondary title tag manipulation, to get instant first position rankings.

To understand how SEO operates today, it is essential to comprehend how the entire digital world and SEO have evolved. SEO looks simple on paper – to use SEO, target several good keywords, ensure your website works efficiently, maintain a good outlook, and build a few valuable links to your website.

Knowing Why Businesses Can Benefit From Houston SEO

April 20, 2020 By SEO Houston Pros Leave a Comment

Improving Your Business In Houston With SEO In 9 Ways Pt 2

5. You’ll Get More Business Referrals From SEO

Everyone knows that potential customers will be attracted to you when you’re on the first page of Google for a particular keyword. More attention comes to you as your rank increases. You may also become more visible to complementary businesses as a bonus from using SEO. The customer bases that these businesses have are complementary to yours, but they aren’t competing with you to get them. After contact is initiated with these relevant businesses, they can refer people to you. Due to the size of the average business, you’re likely to get more referrals on a constant basis.

6. The Results From Using SEO Will Last A Long Time

Regular marketing methods are all time-based. 30-second radio spots, print ads in a magazine or newspaper, and outdoor ads are limited to a certain amount of time, which can present a challenge. You risk losing a lot of money if the advertisements that you’ve paid for don’t actually produce any results. You can bypass this challenge and always stand out with the help of SEO. You’re always making efforts to appear better than the other businesses, so any results will have a long-lasting effect. As time passes, interest in your topics will grow, and with each search, your business will be more visible.

7. The ROI’s Are Amazing When Using SEO

The ROI of SEO is higher than digital marketing and offline advertising options, and the cost is much lower. The ROI is higher under SEO for a number of reasons, but making the right connections at the most opportune moments is the most important one. You can market right to your audience, which is why SEO has been proven to be an effective strategy of inbound marketing. Since people don’t really notice when SEO is happening, they don’t really have any opposition to it. You don’t have to watch a video or read anything like with other forms of marketing that are an interruption. They will only see your business when they’re searching for something like it.

8. Your Site Can Be More User-Friendly With SEO

There is more to adding links and keywords to sites when it comes to having SEO. In the past, finding websites was the goal that everyone focused on, but these days it a little more different. It’s all about keeping the user experience in mind while finding websites that are appropriate. Websites with content that takes forever to load and a terrible interface that users will have trouble figuring out are not the prime destinations from Google. The user experience that your business website presents will be improved when a professional optimizes it with SEO.

9. Your Brand Value Will Improve From Using SEO

As your brand value improves through hard work, there will be more trust for your business among any potential customers. A business will need to have a brand value that is strong. This is especially true for a business that is fairly new. The brand of your business can be increased without the need for spending more than necessary with the use of SEO, which is a positive. A small investment can go a long way in adding to your brand value. This will bring more customers your way.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

Knowing Why Businesses Can Benefit From Houston SEO

April 16, 2020 By SEO Houston Pros Leave a Comment

Improving Your Business In Houston With SEO In 9 Ways Pt 1

Here are some ways that your revenue and traffic can improve with the help of SEO.

1. Inbound Traffic Increases With SEO

Your offer needs more exposure if you plan to increase the amount of business that you receive. You’ll have to try different marketing techniques to increase your traffic flow so sales can be created from it. In the beginning, and even after some time has passed, cold-calling and other outbound marketing techniques, and advertisements, can all be pretty expensive. Your goal is to use the most cost-effective method of reaching your audience. SEO is used as a marketing tool for many businesses these days. It’s prized by businesses for their ability to bring good inbound traffic to them.

2. More Customers Come As A Result Of SEO

A great way for a business to stand out from the rest and increase their customer base is by having a website that conveys useful information and is structured properly. Regardless of how well the site looks, if no one important is making their way to the site, then it won’t be really effective at gathering customers. In order to get clients and sales, you’ll need to have potential customers constantly coming in at every stage of your business. The best thing that can make sure this happens is your website. Is it possible to SEO on your website to get more customers? It sure is! People often use search engines like Google to find products or services that you offer when they’re interested in them. They’re even more likely to do this since smartphones are prevalent.

3. Credibility & Trust Are Gained Through SEO

Your business will improve as you gain authority, but it can take a while. Time is needed to successfully earn authority for your brand. Through the use of search engine optimization, your brand can gain credibility and trust through a search engine like Google, and more traffic will come to you. Businesses that are found on Google’s first page are often seen as credible among users. Good keywords will give you a high ranking, which will make your business site have the appearance of a higher authority among prospects.

4. High Converting Traffic Is Possible Through Local SEO

Your business can grow with the correct usage of local SEO, regardless of your niche. How is it possible to do this? Mobile devices are the key to success when it comes to using local SEO. Locally, people are searching for your business, and others like it with their mobile devices, which they usually have most of the time. For online marketing, an effective strategy can’t be created without the help of local searches. People will have an easier time finding your business and will be more likely to purchase from you when you utilize local SEO, which allows you to use a location to tune your business site.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

What Does SEO Houston Pros Do To Grow Your Business Pt2

April 8, 2020 By SEO Houston Pros Leave a Comment

Search Engine Optimization In Houston Defined

Search engine optimization is a wide range of different practices, all of which aim to improve your site’s position on the search engine results page for key terms that relate to your business. The overall concept of SEO is very simple. An effective SEO strategy encompasses a lot of different factors, though. It’s more than just identifying and incorporating the most popular keyword phrases in your industry.

Any effective SEO plans you make need to spring from a thorough understanding of how search engines work and what they’re looking at when they assign your site a ranking. You need to know how your potential customers use search engines — what terms they input and what results they find persuasive — when they’re looking for products or services like yours.

Good optimization is about increasing your website’s utility for human visitors as well as the algorithms that assign it a position on the results page. Smart SEO can put your company’s website on the first page of results for the most important keywords in your industry, but it’s only going to grow your business if visitors find your site helpful.

What Does Houston SEO Do To Encourage Business Growth

As with any business, your company is going to be aiming for a specific, well-defined market of potential customers. When you use your website as a platform to publish content that is useful and relevant to that target market, regularly, the search engines will start to work to bring you and your audience together. The more people you draw in and the more useful they find your site, the higher you will rise on the search engine results page. The best part of this cycle of increasing relevance and exposure? You get more targeted, useful traffic without paying any more for it.

A good SEO strategy is about satisfying visitors who land on your website, not just increasing the number that does. You need to think about what sort of goals you have for those visitors. With smart design and quality content, you can exert tremendous influence over your visitors’ behavior and steer them toward the actions you want them to take.

Step back from the matter for a moment. Why, exactly, do you want more people to visit your site? What next steps do you want them to take? Have you actually built your site as a tool to encourage them to take those steps? Here are some common goals to have for your website:

Collect an email address to get new potential customers on your list.
Fill out a contact form to enter your system as a potential lead.
Complete a full transaction and buy your product or service from your site.

The entire point of optimization is to make your website a more effective tool for growing your business. How’s that going to happen if your site doesn’t make it as easy as possible to convert visitors into customers? Unless you have a clear step-by-step plan for making those conversions, you’re not going to get the most out of your SEO efforts.

Get all the pieces together at the same time and SEO becomes easy. You need to know what customers are looking for, provide the content that will get the search engines to send them to you, and provide them with a clear next step when they arrive at your website.

Not sure where to start? Don’t worry! Our SEO professionals can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented SEO plan. Get in touch with us today and we’ll get started! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

What Does SEO Houston Pros Do To Grow Your Business Pt 1

April 2, 2020 By SEO Houston Pros Leave a Comment

Knowing Why Your Business Need SEO In Houston

Today, every business, even the smallest, needs to have an effective online presence. Regardless of the sort of products and services you offer and the sort of customers you’re looking for, you need to be on the Internet to find them.

A business has a lot of different moving parts, though! For a smaller business, handling your core activities (like fulfilling orders and providing services to your customers) may take up all of your team’s time. It’s all too easy to let digital marketing and online promotion take a backseat to more pressing concerns.

Even when you do have attention to devote to marketing matters, the sheer range of options available to you may give you pause. Digital marketing has a lot of different ways to promote your business; which ones will be the most effective and cost-effective fit for your company?

An easy way to get started on digital marketing — or to enhance the efforts you’re already undertaking — is to invest some effort in search engine optimization, commonly called SEO. SEO is one of the most powerful stand-alone tools in the digital marketing toolbox, delivering an excellent ROI when you do it properly.

These are the key long-term advantages of SEO:

SEO drives targeted, relevant search traffic to your website
It increases your brand’s visibility and gets it more exposure
It attracts interested visitors that can easily be converted in customers

A lot of business owners, particularly those that rely on local face-to-face business, badly underestimate the value of SEO. It will never compare, they say, to the power of positive word-of-mouth.

This attitude neglects a key fact: SEO is how you cultivate positive word-of-mouth online. When you do it right, it will draw astounding numbers of leads to your business at an impressively affordable cost. And there’s another way SEO score over traditional word-of-mouth advertising: It scales far better as your business grows.

Every business, large and small, that’s committed to growing needs to have a serious plan for SEO. Optimization is no longer optional! SEO is the cornerstone of any effective strategy for digital marketing.

Consider these reliable statistics:

90 percent of all web traffic is generated through search engines.
81 percent of consumers do product research with search engines before they commit to a major purchase.
64 percent of all internet users rely on search engines to make purchasing decisions
57 percent of B2B marketers consider SEO to be their top lead generator.

Strong website design is just the beginning of the optimization journey. You need to fill that design with quality content and structure it right for SEO purposes. Good content is not just persuasive to human visitors; it also improves your site’s performance on search engines. Boost the quality of your site’s content and structure in accordance with sound SEO principles and you’ll see a difference in the number of leads and sales it brings in.

Learning The Importance Of Houston SEO For All Businesses

March 10, 2020 By SEO Houston Pros Leave a Comment

Why SEO Is So Important For Every Business In Houston

Is SEO really important for every business, or is it just a select few businesses that can benefit from it? Is it actually worth to invest in search engine optimization, or will your business manage just fine without it?

If these are the kinds of questions running through your mind, then you have found the right site. Considering our experience and expertise in the field of SEO, we can tell you for sure that the success of your business online is highly dependent on your SEO. Read on to find out the importance of SEO, and what kinds of businesses can benefit from it. We will also provide some resources to help you learn more about the topic.

We’ll start by explaining how SEO works, and how it can improve the rankings of your website, to begin with.

How SEO works?

SEO entails various strategies, steps, and best practices, whose ultimate objective is to enhance your website’s rankings in the search engines. This is why it is referred to as “search engine optimization.”

There are two types of SEO: Off-page and On-page SEO. On-page SEO involves elements such as site speed, header text, keyword presence, and anything else that you can control in your own website in order to enhance your rankings. Off-page SEO, on the other hand, involves the steps taken on other sites that help to affect your rankings. This normally refers to links specifically.

In order to achieve a well-optimized site for higher rankings, it requires extensive knowledge of SEO, the proper implementation of the preferred on-page and off-page SEO factors, and more importantly, you have to give it time. Your site will achieve a top ranking in case the combined power of your site or the SEO of an individual page of your site is more powerful than all the other sites, in terms of a specific query.

Since SEO entails a lot of ranking factors, a #1 ranking site can be compared to winning something like a triathlon. When it comes to a real triathlon, the one who wins the running part isn’t automatically the winner of the whole race – the same applies to SEO. Just having the highest number of links, pages, or visitors doesn’t automatically make your site the number 1 site. What really matters when it comes to the rankings is the overall performance.

Why is SEO Crucial?

Google utilizes SEO to determine which site is more deserving of a higher ranking for every query submitted in its search engine. Thanks to modern SEO, it is now almost impossible to manipulate the search results so that that the site that has the highest number of links or pages, all of which can be generated by software, rank #1 consistently.

SEO is essential as it ensures that the search engine results are justified. It helps to minimize the possibility of search results manipulation and it ensures that the sites that appear for every search got the top rankings because they deserve it. High search engine rankings are associated with extra effort and an appealing website. Therefore, when your site is up to this criteria, then you can expect a significant improvement in your rankings.

People naturally trust search engines, and when you achieve a top spot in the results, users get the impression that your site has the search engines stamp of approval. With a higher ranking, your site will generate more clicks and traffic. In addition, SEO makes your site more user-friendly, which means that thanks to great user experience, customers will be more likely to visit your site.

SEO is also cost-effective. Businesses in industries that are highly competitive can invest hefty amounts of cash on paid website traffic. Obviously, you have the option to purchase ad space, however, in case you have a tight budget, SEO is one of the most effective ways of driving quality traffic to your website without having to directly pay for it.

Is SEO Essential For All Kinds Of Businesses?

If you have found this article, then you might have been wondering if SEO is worth your time and money. Your business may be in an industry where the competition is minimal, as a result, you might already be having that coveted number one spot. Or you may also be having a hard time trying to rank at all and you might be seeking other alternatives to SEO to increase your site’s visibility.

Regardless of your situation, SEO is essential if your company has a website. Be it new or old, big or small, successful or stressful, SEO is important for the success of your business online. Actually, SEO is still essential even if you are the only business in your industry.

The following are some examples of the industries and businesses that might need SEO:

HVAC
Home services
Retail
Healthcare
Manufacturing
Others

Why is this so? This all boils down to one crucial reason: You can control your site’s SEO.

Let’s face it, there are a number of things about your business that you aren’t in control of, for example, new competitors entering the market, how well your new products are received by your customers or your quarterly profits.

However, if there is one thing that you can control, it is your rankings. This is possible with proper SEO. To some degree, you are able to control the number of visitors that your site gets, and this has a direct impact on the number of sales or leads that you get, and this affects the amount of revenue that you gain from having an online presence.

When you invest in your site’s SEO, you are directly investing in your online visibility and profitability. Therefore, regardless of what might happen later, if you have consistent SEO, your business will continue to grow and prosper as you will continue to be visible.

This is the reason why SEO is very important for all kinds of businesses. Also, according to the way search engines are progressing, it is highly likely that SEO will continue being a dominant force in the online scene for a long time.

Does SEO Hold More Significance For Some Businesses Than Others?

You might be questioning whether SEO is of much importance to your site. And is search engine optimization more important to some industries and businesses than others?

Each website has varying requirements in regards to SEO. However, rarely do the businesses or industries determine these requirements. It is normally factors such as:

The keywords that the business wants to rank for
The stage in which the website is in its growth
If SEO has ever been performed on the site or not
If the site is facing any type of Google penalty
The level of competition for the keywords the business wants to rank for
The visitor’s reaction to the website

Can I Stop My SEO Activities After Being Successful Online?

For instance, your business realizes significant success online after some years. You are now earning links easily, seeing a steady increase of customers to your site, and experiencing a high number of sales. So should you stop focusing on SEO once things start looking up?

Definitely Not! Regardless of how much success you are seeing online, the process of optimizing your site should never stop. Keep in mind that even the most established companies still utilize some kind of SEO. But due to their level of success, they might have adjusted the amount of time and resources dedicated to every SEO tactic.

By that we mean that: in case your website is fresh, and you are trying to increase your authority, you might endeavor to build links to it. But after some years, you will realize that you are getting a high number of links naturally. This doesn’t outrightly mean that you can cease building links completely. However, you can consider reducing the amount of time you dedicate to manual outreach.

However, when dealing with SEO, you can never be too sure. At the moment, Google is emphasizing on the number, quality, and relevance of the links to your site. But in a few weeks, it might announce that links do not hold much value and that your rankings will be more dependent on the amount of content.

Finding the Right SEO Firm In Houston

The field of SEO is ever-changing, and it is important to keep abreast of the most recent trends so as to retain your search results rankings.

It is important to have a reliable and credible SEO partner that understands your business needs and is dedicated to implementing SEO solutions customized to enable you to reach out to a wider audience and generate more revenue online.

When it comes to choosing an SEO firm for your business, it is crucial to consider the following factors.

Past Performance

Professional SEO service providers will post portfolios and client reviews on their site. This enables you to evaluate their previous work and determine if the firm is suitable for your business.

Make sure that you go to an SEO firm that is trustworthy. By reviewing the firm’s track record, you will have more confidence in the decision you make.

Area Of Expertise

Another factor to take into account is the area of expertise of the firm.

For instance, you have to first establish what you want to enhance with your online presence and go for a firm whose specialty is that area. Is the firm’s area of expertise SEO or is it email marketing?

This allows you to choose a firm that will enable you to meet your business goals.

Pricing

When choosing an SEO partner, price shouldn’t be your only consideration.

Even though your budget won’t allow you to splurge when hiring an SEO firm, you have to keep in mind that when it comes to SEO firms, you usually get what you pay for. When a firm is offering cheap SEO services, it is highly likely that the quality is wanting.

Professional SEO firms should offer personalized, reasonably priced and high-quality services that enable you to maximize your SEO campaigns.

You can contact us or call us to get in touch with one of our SEO experts and get started with your SEO campaign to dominate your market! Visit our blog for more tips and tricks on successful SEO tactics!

Be Updated: The Latest SEO Trends In 2020

March 5, 2020 By SEO Houston Pros Leave a Comment

Top SEO Trends

The Search Engine Optimization (SEO) industry is constantly changing. It is dynamic, largely because of the increased competition and lower barriers of entry for businesses in today’s digital landscape. In its never-ending quest to deliver the best experience for its end-users, Google makes hundreds of changes to its algorithm yearly. Many of these changes are minor. However, some have a significant impact on ranking factors. A lot of the changes are unpredictable and you need to keep up what is the best SEO service that you can do. However, if you recognize the trends among its user-base of consumers, you can stay ahead of the curve. Being ahead of the curve can do wonders for your ability to put your site in the best position to benefit from the changes. Below, we will be going over some of the top SEO trends to be aware of going into 2020.

1. The Emergence Of Voice Search

Nowadays, just about everyone is using voice search with their mobile devices. With voice assistants on the rise, it is only expected to continue to climb. People are getting much more accustomed to searching with their voice with the increasing usage of Amazon’s Alexa, Google Assistant, and Apple’s Siri. Some analysts believe that 50 percent of all searches will be voice searches by 2020 [1].

2. The Power Of Influencer Marketing

Until recently, influencer marketing hasn’t become a major player in the SEO industry. While influencer marketing has taken shape to become one of the most sought after marketing strategies for businesses, it has untapped potential as it relates to SEO. 2020 is expected to be the year where this all changes. As influencer marketing becomes an increasingly viable marketing strategy for businesses, we can expect Google to begin to feature influencers prominently within the search engine rankings. By actively paying for influencer marketing with someone that has a dominant or authoritative position within your respective niche or industry, you can begin to experience significant ranking spikes. Therefore, you can bet on seeing a lot of influencer marketing begin to creep up into SEO strategies. You should also study what is paid search engine marketing this will give you a better understanding of how to do rank your site.

3. Continued Emphasis On Mobile

While the trend has been ongoing for a couple of years now, it is only expected to continue. As more and more people begin to use their favorite mobile devices to conduct their searches and to view content they want to see online, Google is only going to make it even more of a priority to rank mobile-optimized sites. Therefore, your site needs to be not only mobile-optimized, but it should be designed for the mobile experience first. By taking it a step further and focusing on making your site’s design mobile-first, you will be able to improve the usability of it and make your site have a better chance of ranking as high as possible into 2020.

4. Video Will Continue To Dominate

As of now, video is already one of the highest performers when it comes to generating traffic. However, in 2020, we can expect this to further take shape. Video content has become much more valuable than any other kind of content. Because of this, it should be at the very forefront of any SEO strategy. Getting a video to rank well is not only easier than a plain text website, but it is going to drive many more clicks, as well. Google is continuing to push videos much more than web-based text because they know and understand how much video content their users want. If you are going to be including video heavily into22 your SEO approach, you will want to utilize YouTube’s platform as it is heavily preferred by Google – for good reason. You might want to consider talking to an SEO agency houston.

5. Length Matters

As Google continues to stress the importance of ranking high-quality content, you can bet that the length of your content will only increase in importance. Google wants to rank the authority sites for each respective keyword and niche. The length of your content is going to matter because of the ranking factors that go along with it. The longer your content is, the better on-page stats you will have as users read your content. Because of this, Google will deem it high-quality and authoritative versus the websites that have shorter form content with less desirable on-page stats.

Overall, the SEO industry remains as dynamic as ever. By following some of the tips above, you should be able to stay ahead of the trends and get your site ranking as high as possible in 2020 and beyond. Always read what is search engine marketing and how does it work so you can stay ahead of the game.

Improve Your Website’s Rankings By Hiring An SEO Expert In Houston

March 3, 2020 By SEO Houston Pros Leave a Comment

Why Do I Need To Hire A Houston SEO Experts For My Website’s Rankings

With the growing popularity in online businesses and digital marketing, the phrase SEO specialist is gaining much traction. What’s more, the Internet today isn’t just a platform for sharing and acquiring knowledge, it has grown to become way more mainstream, and a direct commercial means to sell and buy an abundance of products. Nowadays, this medium is utilized by thousands of companies and organizations to increase their visibility and reach their target audience worldwide.

The online landscape brings with it a very stiff competition. Although the Internet provides you with more than enough opportunities to showcase your products and services, competition can put you out of business. Executing effective search engine optimization strategies is the best way of staying competitive and boosting your site’s visibility as well as increasing your site’s contact with the targeted audience. You must hire an SEO professional if you really want to get these rankings.

Why should you hire an SEO professional? If you want your business and website to achieve massive success with the proper implementation of Internet Marketing methods, hiring a proficient SEO expert is the best and shrewd decision you can possibly make. Top and dedicated SEO services are sure to bring guaranteed results and success. They will also employ strategies that organic as well as ethical, which will for sure assist you in reaching your objectives. It’s best to seek the services of an SEO Expert because they are aware of the best strategies to use on the web and can tactically execute them to bolster your online presence.

1. Effective Research

Go for SEO pros that are knowledgeable, experienced, and understand the value of proper in-depth research. They do a deep-dive into the products, and services your website and/or business is offering, your target audience, and all your competitors and then use it as a base for their online advertising strategy. This will aid you in harnessing the full potential of your website as they execute the most effective strategy to boost your site to new heights.

2. Technical Knowledge

The more experienced SEO professionals will keep themselves up to date with the latest marketing technologies and strategies which will assist you in increasing traffic on your site and grow your site’s visibility spectacularly. By using advanced technologies and best advertising methods and processes, SEO professionals will assist you in attracting attention towards your website and, as a result, improve your overall ranking in several search engines, thereby saving loads of effort and time from your end.

3. Results Are Guaranteed

With an SEO expert, you are assured they will be committed to raising the online ranking of your site, which will give you guaranteed results. This way, you can focus on making your website efficient or other business operations while you leave the hassle of scouring for visitors to SEO experts.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

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