Where Does Your Content Belong – Your Site or Others? (Part 2)
- The first con is that you’re driving traffic towards somebody else’s site thanks to your content. For that matter, your reputation might wind up being influenced by the reputation that the hosting site has. Also, that hosting site might shut down, and your content can get pulled at any given moment.
The following are a handful of pros and cons to consider if you choose to keep your content at home on your very own site:
- To start with, your site will enjoy traffic without having to have a middleman involved. You’ll also be in total control over your content. Any link building you do for your content will only help your site, rather than someone else’s. Also, you are boosting the authority status and level of your site.
- If you get penalized by any means, then your chances of getting traffic after the penalty will go down. If your site doesn’t get decent traffic or rank very well, then your content might not generate much ROI for you. Based on your site’s demographics, your audience might not be as diverse as you would like. If your site isn’t popular, then you might be losing the chance to draw in links.
Kinds Of Content And Where They Usually Go
There are three primary kinds of common content. Each one has a particular place where it is best put as well as reasons why.
Evergreen Content That Gets Updated: This is the kind of content that typically should stay on your site unless it gets no traffic at all. It’s just a lot easier to stay in control of updates. I personally like how evergreen content can draw in some really great links, so I’d just as soon have those pointed at my own site and not someone else’s since not all backlinks are the same. For instance, if I set up a site that sells vintage record players, and I put together a how-to guide that goes over setting those up, using them, and even doing basic maintenance and repairs, with text content in step-by-step format with videos to boot, that’s not something I’d want on someone else’s site. That’s premium content I want staying ‘home’.
One-Time Pieces: If you’re able to find a place that’s really relevant for a one-time piece, I’d suggest putting it there rather than your own site. For instance, if you write content about great WordPress plug-ins, find a site about WordPress blogs or even web design, especially if you don’t have a site that’s about these topics.
Resource Lists: Try to keep the main lists on your own site, where it’s a lot easier to update things. What you can do for other sites is contribute portions of that list or just slightly different lists. For instance, if you have a list of the best free WordPress plug-ins, keep that on your own web design site if you have one, but do a related list like the “Top 5 Premium WordPress Plug-Ins of 2019” for a different site.
Never neglect social platforms. You can generate lots of good traffic at sites like Medium and LinkedIn. Tweet out news and tips through Twitter, and engage people directly on Facebook. All these platforms help you get traffic as well as feedback, thanks to any comments posted about your content.
Content isn’t just about articles anymore. You can do survey results, slide decks, case studies, podcasts, podcast transcripts, infographics, and a lot more. Keep things mixed up, since all content can bring in great traffic, and that’s what’s most essential when it’s all said and done.