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What Makes A Great Houston Leads For Your Business

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8 Traits That Makes A Good Leads In Houston

Part 1

What Is A lead?

In marketing terms, a lead is defined as a potential customer with an interest in the product or service that you are offering. However, it is important to note that a lead isn’t just limited to individual customers; also organizations that have shown interest in what you are offering are called leads. Lead generation is the process of initiating consumer interest or inquiry into your products or services.

Why Are Leads Important?

In order to remain competitive in the digital era, your business needs lead. If you don’t have leads, you won’t have customers, and considering that your business needs customers to generate revenue and keep running, without customers you will soon be out of business.

Some time back, getting customers was much simpler. The marketing would find names of prospective customers and forward the names to the sales team. The sales team would then initiate contact with the prospects. Keep in mind the fact that, these were uninformed buyers in the early purchase states and had little to no interest in the specific product or service being offered.

However, things are different now. The modern buyer prefers to do their own research online and learn almost everything about the product or service before contacting the sales team. By the time a prospective customer speaks to a salesperson, they are usually in the final stages of the purchase process. This means that at this point, it is very difficult to change the prospects’ minds. It has become important for businesses to start early.

What Makes A Great Lead?

Ultimately, any leads can be considered a good lead. If an individual or business has shown interest in your product or service, then they are highly likely to consider purchasing from you in the future.

However, to improve efficiency, it is essential to target prospects that not only have an interest in your offerings but also exhibit other traits that make them greater leads, which include:

1. Great Data

Narrow down to those prospects whom you have plenty of information on. You should have information such as the leads contact details, email address, demographic data, buying habits, etc. This way, it will be much easier for you to reach out to and monitor the lead. As a result, you will be able to adjust your marketing efforts to better convert the prospects to customers.

2. An Interest In Buying

When looking for great leads, an interest in your offering alone isn’t enough, they should also demonstrate signs that they want to make a purchase. To determine whether a prospect is interested in buying, monitor their online activities to find out if they are checking buying guides and comparing prices from various brands.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

SEM Vs. SEO In Houston: Which One Works Best For Your Brand?

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Helpful Guide For Choosing Between Houston SEM & SEO

Part 2

The Differences Between SEM & SEO

SEM search placements are labeled as Ads, while SEO ones are not. The look of the two types of listings is different. Paid ads are identified as advertising by a small icon displayed next to them, whereas organic results aren’t labeled in any way.

SEM search results bear ad extensions while SEO search results can display as featured snippets. The appearance in search results is different. SEM listings may include phone numbers, additional links and location extensions while SEO results may appear as featured snippets in search.

Each time a search user clicks on one of your ads, you have to pay. On the contrary, you don’t pay anything when search users click on organic results. This is why you need to have an ongoing budget to keep showing SEM ads and to use this method to generate leads.

SEM results show only to a target audience you select when you define your campaigns. SEO results show to anyone using those specific search terms. While both tactics focus on attracting targeted leads, you can only choose your target audience through SEM. Depending on the publisher, you may be able to filter your audience by age, gender, location, habits, income, and more.

SEM has an immediate impact while SEO takes a while to start showing results. In SEM, you start driving traffic to your website the very moment after you launch your campaigns. This makes it a great strategy for testing. You can easily change your ad copy, target a different audience, and perform other tweaks that can help you improve the ROI. Also, you’ll see the effects of your actions right away. On the contrary, SEO takes too much time to implement such changes and to monitor their effects in SERPs.

SEO provides excellent value over time, while SEM does not. SEM works only for as long as you keep pumping money into your campaigns. SEO is the exact opposite. A good SEO strategy grows and compounds with time, leaving long-term results that stick. SEO will keep bringing you leads even in the event of a cash flow problem. You can pause all marketing expenses for a while and still benefit from the results of your previous efforts. This is why you can’t afford to overlook SEO, even though it take such a long time to pay off. If you were to rely solely on SEM to attract search traffic to your website, you can get in huge trouble in the event of a cash flow problem.

SEO can have a higher CTR than SEM, provided that you manage to bring your pages to the top of search engines. Statistics show that the top three organic search results have the highest CTR. As consequence, if you can reach the best organic spots, you’ll score much better ROI with SEO than with SEM. On the contrary, mediocre SEO results will probably get you less clicks than SEM.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

SEM Vs. SEO In Houston: Which One Works Best For Your Brand?

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Helpful Guide For Choosing Between Houston SEM & SEO

Part 1

A strong online presence can help any type of business to attract warm leads that are very easy to convert into paying customers. Brands trying to improve their visibility in search need to pay close attention to the search optimization of their websites. However, this can be a difficult project to manage if you aren’t fully aware of the differences between SEM and SEO and of the benefits and drawbacks of each of these two online marketing activities.

Even though both SEM and SEO share similar tactics, they are two essentially different approaches to search optimization. If you use both terms to define the same strategy, you’ll have a hard time at implementing them the right way, so you won’t get the results you expect.

What Is SEM?

SEM is the acronym for Search Engine Marketing and it uses paid promotion to offer a business visibility is SERPs. Any SEM strategy has two components, namely setting up and optimizing the ads and setting a budget to allow for a profitable placement of the ads.

What Is SEO?

SEO is the acronym for Search Engine Optimization and it uses organic tactics to boost a brand’s presence in SERPs. Thanks to SEO, marketers can enjoy a steady flow of search traffic without having to pay for showing up on top positions in SERPs. SEO makes use of a range of techniques and methods to determine search engines to show certain web pages near the top of SERPs for a certain set of keywords.

The Difference Between SEM & SEO

SEM and SEO are two facets of search marketing. However, when you take a closer look at each of them, you’ll notice that they overlap in some areas but differ in others.

The Similarities Of SEM & SEO

Both of them help a website appear in search results. They both aim to promote a brand to the top of search. The objective of each tactic is to show the web pages of the brand in prominent positions in SERPs for some of the most relevant and lucrative keywords of an industry or niche.

Both tactics are designed to drive more search traffic to a website. They share the common goal to boost the visibility in SERPs. At the same time, each of these strategies uses specific tactics to increase the CTR (click-through rate) and get more search users to visit the website.

Both of them require an in-depth knowledge of your audience. In order to be successful, you have to understand your audience and the way they behave online. By building user personas and by using careful segmentation, you can achieve a good knowledge of your audience, determine their needs, and understand what they are searching for.

Both methods involve keyword research to determine the most lucrative search terms to target. Both SEM and SEO activities start with keyword research to unveil the best keywords in your industry or area of activity. This research studies and compares the keyword popularity, the monthly search volumes, and the commercial value of each search term.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Nofollow Links Have SEO Value In Houston Pt 2

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Reasons Why Your Houston Nofollow Links Are Valuable

Part 2

Moreover, you should note that links lead to getting more links, which inadvertently boosts your rankings. A no-follow link can lead to a do-follow link from other websites, especially when the original link comes from a high-traffic site. There is also the benefit of increasing engagement, which increases profitability.

With increase traffic and engagement as the main goals of SEO, having is no-follow links comes in handy.

2. The Link Juice Will Flow

Do not assume that no-follow links do not offer some link juice to your site and that such links are useless as far as strengthening your website goes. “Link juice” refers to the value a webpage gets from the linking webpage. Getting a lot of links from authoritative sites means you get a lot of link juice.

Theoretically, a no-follow link has its link juice tap turned off, and you receive no juice from the linking site. After all, search engines view the rel attribute and do not follow the links.

In reality, however, search engines operate on a complex algorithm. SEO experts postulate that the overall placement and frequency of the no-follow links are considered into the general page ranking calculations, especially when the host site is an authoritative website.

3. Google’s Watching, Act Natural

Leading search engines, especially Google, penalize websites that are blatant in trying to game the system. Accruing a lot of do-follow links is one such tactic. Mixing the do-follow with some no-follow will give your website a natural backlink profile, giving the impression are not link earning just for SEO.

As such, using no-follow value can assure Google that you are not trying to game the system, and you deserve a penalty to your PageRank score.

4. Authority Always Wins

Popular metrics such as Alexa Rank, Page and Domain Authority, and others that try to establish your website’s potential do not directly influence Google’s (other search engine’s) PageRank.

However, advertisers, listing services, or directories check such metrics before deciding whether to do business with you. They include the Nofollow links in their consideration of the number of backlinks your website has amassed.

Accruing a lot of no-follow links does play a part in improving your website’s authority and the metrics. It puts you in good standing to get more business and traffic.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Nofollow Links Have SEO Value In Houston Pt 1

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Reasons Why Your Houston Nofollow Links Are Valuable

Part 1

Do you want to improve your ranking on search engine results pages? Start increasing the number of links on your website already. Links establish your website across the internet as an authoritative website. The links qualify your popularity and trustworthiness, which in turn influence how high you rank on the various majority of search engines, especially on Google – the market leader.

Every link you receive from other websites moves you closer to ranking top of SERPs. However, you might get “no-follow” links. Links that have a no-follow value attached to their rel attribute do not contribute towards your PageRank calculations. The no-follow value tells search engines not to follow the particular link.

On the other hand, a do-follow link contributes towards your page rankings. At first glance, their differences give the impression that the no-follow links are less worthy. However, they are not poison pills, and you shouldn’t dismiss no-follow links in haste. While it will not push your website right to the top of the first page of targeted and relevant SERPs, it is still helpful to your website.

Dofollow vs. Nofollow: What Is The Difference?

For a better understanding of the no-follow links and their value, we will explore why Google developed the attribute in the first place. In the earlier years of the blog bloom, spammer discovered blog comments and their utility. Consequently, they started filling blog comments sections with poorly-disguised ads that linked to spammy websites with poor quality.

To combat this menace, engineers at Blogger and Google developed the rel=” no-follow” attribute, which instructs search engines not to follow such links. This development prevented spammer advertisers from diluting the trustworthiness and reliability of the host sites.

With the blogging sphere growing exponentially, search engines faced the risk of certain websites getting too many backlinks from the comments. As such, search engines suggested that webmasters use no-follow links to such websites’ comments section as well.

To know whether a link is do-follow or no-follow, right-click on the link and select “inspect element.” Then check to see whether the <a> tag has rel=” no-follow.” Additionally, you can check the page source to see whether there is a “no-follow” attribute in the <head> tag. This attribute makes all backlinks no-follow by default.

You could also use SEO tools that breakdown and analyze the “do-follow” and “no-follow” links.

Top 4 Surprising Reasons Why Nofollow Links Are Valuable

1. You Get Quality Traffic From Both Dofollow Or Nofollow Links

You can benefit a great deal from the no-follow links beyond the SEO. For instance, there is a massive benefit of direct traffic to your website. Given that link building is designed and meant to increase the visibility and traffic for your website, and increase audience engagement and convert the traffic to paying customers, the no-follow links are beneficial. As long as you get traffic, it does not matter what a rel attribute is attached to the links as long you receive traffic via the links.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

An Exhaustive Look Into Houston SEO Tools

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Brief Explanation About SEO Tools In Houston

Ranking higher in search engine results is essential for website owners. SEO tools make this possible. The analysis of web content by looking into backlinks, keywords, and other SEO factors can facilitate optimization.

SEO tools look into whether web pages have what it takes to rank higher on search engine ranking pages. They provide data on the performance of keywords and backlinks. Still, they provide information regarding SEO competition on the net.

Webmasters and SEO professionals need to keep an eye on the domain to ensure effective search optimization is delivered. You should note the following details.

Keywords

Keyword analysis involves finding out the most popular search phrases that compare to your website and competitors using those terms. Search engines such as Google use keywords to define how sites meet the queries of users.

Content

The content that a website produces should go hand in hand with keywords and search queries. The placement of keywords in web content is also critical for search engine optimization (SEO). They should be placed in descriptions, tags of the content, or titles. Keywords aren’t the only item that should be factored in. Content should also be captivating, unique, and relevant. This ensures it has high rankings in organic search results. All of these factors are assessed by complex algorithms to ensure internet users get the best experience when they search for certain keywords. Search engines rank the best possible sites.

Backlinks

For good rankings, you should consider incorporating backlinks. A link from your website to another is known as a backlink. You can gain a lot of traffic from popular sites by implementing a backlinking strategy. Your site’s rankings are also impacted by the number of times your website receives incoming links from other sites.

Domain

Search engines like Google typically scan URLs for keywords. This makes domains a critical piece of the SEO puzzle. Scanning for keywords helps to ascertain a site’s content.

Ranking

Numerous SEO tools are created for ranking purposes. They measure the performance of individual websites. These tools compare the performance of individual webpages and whole sites to those of their competitors. Proper use of keywords, regular publishing of unique content, and incorporating backlinks are essential for high search engine rankings.

Traffic

The traffic of visitors from external sources and their movement within the site can be measured by some tools. This helps to provide data on where visitors come from, how they move through the website, and how often they visit. You can also find out the keywords that drove users to the domain.

Social Media

Data from social network platforms such as Twitter, Facebook, or Google+ is analyzed by some SEO tools. These tools measure approximately how blogs or other subpages of a domain are accessed by users. These tools also assess the linkage between articles or blog pages and social media. Trends in social networks are distinguished by many tools through examining often used keywords.

Provider

Lots of SEO tools exist. Providers of these services offer free to more exhaustive and costly options. Moz, Xovi, Ryte, SEMrush, Searchmetrics, and Sistrix are some popular providers of programs and related services.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

Proficient PPC Specialist Guarantees A Good Results In Houston

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10 Skills To Look For When Hiring A Houston PPC Manager

When looking for a PPC manager that is able to provide good results and professionalism, some skills are a must-have. here are ten skills that will ensure you pick the right candidate:

Passion

As with any profession, when a person is passionate about their job, they tend to do it whole-heartedly. You should, therefore, ensure that your potential PPC manager is passionate about PPC and online advertising in general. This can be observed by their enthusiasm when discussing previous projects and campaigns that they have managed.

Technical

Technical skills ensure that a PPC specialist is conversant with all technical aspects of their job. They, therefore, need to know and have experience with javascript, HTML, tag manager, targeting codes, and tracking codes. When they bring technical skills, you are assured of fluid transaction management.

Creativity

Innovativeness and creativity are the driving forces behind successful marketing. A proficient PPC manager makes ads interesting, yielding more clicks and followers to your site. Increase visitors to your site simply by choosing a creative PPC specialist who uses emotional fear-of-missing-out ad copies!

Analytical

He/she has to be also mathematically minded, to use probability to analyze the best possible outcomes for PPC campaigns. To make valuable improvements to campaigns, a PPC manager often has to calculate and handle a lot of statistics. To do this, excel skills make it easy to manipulate data, hence he/she should be proficient in the application.

Organization & Time Management

With good organizational skills, a manager observes time and therefore meets all deadlines. It also ensures things run in an orderly fashion. You will observe this in a good PPC manager through the use of weekly planners, to-do-lists, and even futuristic monthly planers!

Knowledgeability

In order to have correct keywords, display ads, and placements, a PPC specialist needs to have the right understanding of the business, market trend, and industry in general. He also needs to have an understanding of the client’s needs and customer intents.

Communication

This includes both oral and written communication to relay the right message to clients and other employees in the digital team. Effective communication ensures all details are followed to the latter, avoiding any misunderstanding or blindsides that could catch a campaign off-guard.

Willingness To Change

No single person is without error. For a person to be efficient, they have to be willing to accept correction and try out new ways of doing things. This helps a PPC specialist adapt well to change when campaign strategies fail to work.

Desire To Learn

Day after day, the world comes up with new ways of doing things. A manager who has a strong desire to learn will keep tabs with new ways of doing things.

Willingness To Take Calculated Risks

New ways of doing things could result in better results for a company. A PPC specialist needs to know when to take calculated risks for the benefit of the business.

Please feel free to get in touch with the best SEO & PPC agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

 

SEO In Houston: Is It Already Dead?

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Understanding Why A Houston SEO Will Never Die Part 2

SEO Is A Small Part Of A Big Machine At Work

SEO is one of the biggest parts of a larger marketing machine, even though TikTok, Voice Search, Digital PR, and even some traditional marketing strategies are posing a threat to the SEO industry. All of these are parts of a larger marketing machine.

“Is SEO still worth it these days?” – This should be the question.

Nowadays, more effective and efficient search engines are more essential because the continuous growth of the internet is occurring at an increasing pace. Now, users need good search engines more than ever. It is important to keep in mind that, at their core, search engines are just tools that help users find the best answers to their questions.

Sometimes it still feels Google individually victimizes your clients. How? Google upgrades its algorithms to make sure junk sites are not included in their search results. They exclude junk sites because they are of no value to their users.

Do Not Use Obsolete SEO Techniques

Instead of assuming SEO is entirely dead in nowadays, we should reframe it. If your SEO techniques are not working, there is a reason your website is not ranking because Google does not single out individual websites and it does not stop websites from ranking without any reason. In fact, Google does not have the time to single out individual websites.

Actually, your SEO tactics may be ineffective because they are obsolete. In reality, outdated SEO tactics may cause more harm than good for any brand. Therefore, create rich, useful content and do not keyword-stuff your web pages. Do not pay for backlinks. Instead, strive for natural backlinks. Spend more time on your site’s “behind the scenes” – spending more time on technical SEO will allow regular users to reap benefits every time they visit and use your website.

Is SEO Worth The Effort & Time In These Days?

The answer to this important question is very simple. Statistics speak for themselves. Statistics show that Google still rules the internet. Google gets approximately 62.19 billion visitors every year and 40,000 searches are performed every second on Google alone. And it is impossible to get the content we need without Google or any other efficient search engine.

Also, usability has become essential. It is now possible to hold a “conversation” with technology because the semantic tech of Google understands the intent behind longtail searches. Recent reports show that more than half of Google’s search leads to zero clicks because of Google-owned technologies such as Google Maps, Google Answer Boxes, Google Images, and many more. No search engine has dominated and ruled efficiently like Google.

Therefore, SEO is not dead at all. Additionally, SEO will never die as long as the internet exists.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

SEO In Houston: Is It Already Dead?

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Understanding Why A Houston SEO Will Never Die Part 1

In the past few years, there has been a rise in the number of social networks, and new words, such as Voice Search, TikTok, Digital PR, have been devised. Therefore, the question that keeps popping up over and over again is “Is SEO dead these days?”

So, is SEO dead? No! It is not dead.

If you are a business owner reading this article because you want to spend your hard-earned money in SEO, you want to know if SEO is still a viable marketing approach these days, or you are thinking of investing your money elsewhere, continue reading.

Why Do People Say SEO Is Dead?

We are confident SEO is still effective, but some people say SEO is dead. Why do these people say it is dead?

Some website owner’s entire SEO experience is through suspicious emails, which bypass the spam filter of their email provider. Imagine these website owners getting an email like this: “Dear Sir, you might want to know why your website is not ranking on top of the search results, despite having main keywords and having several backlinks.”

Or consider those that do not use SEO because they still rely on traditional marketing. Studies show that 61% of business owners agree that it is important to boost brand awareness. How many of these business owners know that SEO is an effective strategy for increasing the awareness of their brand organically? One study shows that the website, on the first position of Google search results, captures around 31.7% of search traffic as compared to the website, on the second position, that gets 17% of search traffic. And the website in position 10 gets 2% of search traffic. Unfortunately, these business owners do not know SEO is an effective marketing strategy.

Some people think monetized media is the top dog, so SEO must be dead.

However, we know that the top position in Google is much longer than what it used to be. This is because there is an ad at the top of the search results, “Google Answer Box” follows, and then a knowledge panel. All these constitute zero-click searches. However, it is hard to achieve top positions. And not everyone will get on the first page of Google. To secure these placements, here is the blend of elements you need:

  • Use the best technical SEO
  • Build high-quality backlinks to your web page
  • Quality on-page content
  • And a lot of hard work to keep the top position and stay ahead of your competitors

The Past, Present, & Future Of SEO

How would things be if the world was without SEO? Picture it! Nowadays, it difficult to think of living in a world without SEO. Oxford English Dictionary has documented the term “to Google”, so it is impossible to think of a world without Google.

However, the digital world evolves quickly. Now, search engines rank pages based on OPIC scores. OPIC means on page importance criteria. In the past, SEO strategies had started evolving. And even though keywords were important, people still used discoveries, such as secondary title tag manipulation, to get instant first position rankings.

To understand how SEO operates today, it is essential to comprehend how the entire digital world and SEO have evolved. SEO looks simple on paper – to use SEO, target several good keywords, ensure your website works efficiently, maintain a good outlook, and build a few valuable links to your website.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the second article in this series.

How Crucial Is Houston SEO For Your Digital Marketing?

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8 Reasons You Need SEO For Your Website In Houston Pt2

4. It Can Improve Your Ability To Target Traffic

Believe it or not, but SEO can actually help drive targeted traffic to your site as they are actively seeking what you are offering. Because of how commonplace it has become for consumers to search for what they are interested in to find more information about things prior to making a purchasing decision, you can probably see how big of an opportunity it presents. In fact, 62 percent of consumers end up looking towards search engines first and foremost when they are trying to find more information about a business, service, or product that they are interested in. Likewise, 41 percent of them use it when they are ready to make a purchasing decision.

5. It Can Increase Your Authority & Credibility

The Internet has changed the entire typical sales process from start to finish. This is primarily due to the fact that consumers have so much information and resources they can use to learn about different options prior to even speaking with a sales representative. With SEO, you are able to make your business apart of this consumer learning process. This is very true when you are able to combine your SEO efforts with an effective content marketing strategy focused on branding yourself as an authority within your industry of operation. By creating high-quality and valuable content, you will have the opportunity to boost consumer trust and increase your credibility within the marketplace during this critical research phase.

6. It Can Position You Ahead Of Your Competition

During the process of optimizing your website, you aren’t only looking to boost your rankings on the results. Instead, you are looking to boost your website ahead of your competition. After all, the first result on a given page is going to drive an average of 20.5 percent of the leads. Whereas, the second place in the search engine results only gets 13.32 percent. Likewise, the third-place gets 13.14 percent. Meaning, as you are able to get your website ranking higher and higher, you will be able to better position your website to drive the most clicks for relevant and targeted keywords within your niche. This can help you beat out your competition.

7. Improve The End User’s Experience

The ultimate goal Google has is to provide an excellent experience for its own users. Because of this, a lot of the updates they make to their algorithms ensure that their users are greeted with high-quality, well-optimized, and relevant content. Because of this, various technical factors including a site’s responsiveness and speed can play a critical role in search engine rankings.

8. It’s Measurable

Lastly, one of the most crucial benefits it has over a lot of the other marketing strategies is the ability to measure every aspect of your efforts. Unlike a lot of the traditional advertising and marketing strategies you can implement, you will be able to see direct numbers from your SEO efforts. This will give you the ability to see what’s working and what isn’t. You can use various tools like Google Analytics in order to monitor which keywords are performing the best, which keywords are converting the best, and more. Having all of this information ready and available to you at all times can make it a strategy with a significant return on investment potential.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

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