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Why You Need A Houston Digital Marketing To Promote Your Business Pt 1

December 14, 2020 By SEO Houston Pros Leave a Comment

7 Reasons For Investing In Internet Marketing Today In Houston

Part 1

More and more consumers opt to research and shop for products online. Therefore, companies realize the significance of investing in effective internet marketing strategies. Understanding the impact or influence that internet marketing has in today’s commerce will help you see the value it will add to the growth and success of your business.

Why Internet Marketing Matters

Let’s look at the top seven reasons behind the significance of this type of online marketing and how its implementation can add value to your business.

With technology driving the way we do business; companies must come up and adopt useful and efficient internet marketing strategies and campaigns. Such marketing plans are vital in the continued growth of the company, as is shown in the following seven reasons:

1. Your Customers Are Online

More than 80% of consumers are online, and that number keeps growing. More than 4.3 billion people rely on the Internet for research. As such, you should invest in ways of leveraging the Internet to reach leads that are searching for your products or services. You, therefore, have billions of potential customers waiting to find you or your company.

When marketing, the primary goal is to reach as many potential customers as you can by providing them with relevant information and what they need or want where they work, live, or shop. The current generation lives, shops, and works online – on the Internet. That is where you need to take your marketing campaign.

With effective internet marketing, you will not only reach out to your target consumers but also connect with them. Therefore, you can find leads that you can convert into loyal customers.

2. Establishing Two-Way Communication

The previous methods of advertising were more of one-way communication. Marketers would create ads for print media and the TV or radio and wait, hoping that the target audience would see, hear, or read the adverts and then visit the business. It was an ineffective method because it did not address a crucial issue – what if the audience has concerns or questions? How would these advertisements help if the customers wanted to learn more about the business or its products or services? That is why today’s advertising is centered on establishing a two-way conversation. That is what Internet marketing is all about.

With this marketing method, you will provide your audience with a means of contacting you or your business to make inquiries or voice their concerns. You can do this by creating social media posts or even content on your website. You can also use PPC (pay-per-click) ads. It is possible to reach clients via digital marketing channels. It, however, works if you leave your contact details so that interested customers can reach you if they have any questions or need advice. Leave communication options that include email, calling, or live chat.

With such communication, you will be able to strike a two-way conversation that is essential in establishing a lasting relationship with your audience. It, in turn, creates an opportunity for you to connect and know your customers better. As a result, they will feel welcomed, appreciated, and valued by your company.

Call or contact SEO Houston Pros today for any help you need with your internet marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Best Ways To Utilize Digital Marketing In Houston Pt 2

December 6, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 2

6. Online Advertising

If you don’t mind spending some money, online advertising through different publishers can be just what you need. These ads can come in the shape of banners, pop-ups, and even text banners on platforms like Google AdSense. But if you want to make the most of the campaign, keep it targeted and focus. Don’t waste money on users that are not likely to support your business.

7. Landing Page Marketing

Landing pages should be a fundamental part of your campaign. Not only do they work well with other strategies, but they are critical for turning leads into conversions. Of course, the homepage of a website could be a perfect landing page. But it’s usually better to create a specific page users go to when you need to close the sale. Then you can bring more focus to the product or service too. Whereas a homepage might be too general.

8. Smartphone Marketing

As mentioned earlier, you’ll be hard-pressed to find someone that does not own a smartphone. Now consider that text messages had a global open average rate of 94% in 2018, as well as the growing popularity of useful apps. Add to this the fact that people always have their phones with them. All this information points to one thing – focusing on mobile users. You will lose out if you don’t.

9. Affiliate Marketing

As you are reading this, there are many affiliate marketers, looking for the next best opportunity. Will you be the one giving it to them? Because if you can get the right affiliate marketers on your side, there is no telling where the exposure might stop. For one, affiliate marketers only pay attention to promoting other products. In return, they get a share of the profit. And considering that these marketers can have extensive contacts and knowledge, they can serve a very powerful purpose. To make it even better, you do not have to make any upfront payments.

10. Viral Marketing

Just to avoid any confusion, a viral post is one that gains a lot of attention really fast. This is because the post is trendy, it grabs attention, and people can’t stop sharing it. More importantly, a viral post can bring significant exposure to your online business. Whether it is Facebook, Twitter, or a video on YouTube, you should never underestimate the power of a viral post. But if you want to create one, it requires some research. You have to know what users are looking for.

In Summary

Of course, the article makes digital marketing sound very easy. The reality is that you need advanced tactics if you want to gain the edge for your online business. That means taking the digital marketing options mentioned, and possibly consulting with a professional in the area.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

The Best Ways To Utilize Digital Marketing In Houston Pt 1

December 2, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 1

In a modern society filled with electronics, it is not surprising that more and more people spend time in front of screens. And when you think about it, how many people do you know that don’t permanently carry a smartphone with them? The truth is that digital marketing has become the most effective and affordable way to reach potential clients. But digital marketing is just an umbrella term because you have several options available to you.

If you want to get the best results from digital marketing, it is recommended to mix things up. Do not just put all your effort into a single channel when there are so many. Besides, do you honestly think your competition will limit themselves? No, they won’t.

So, here are the 10 best ways to utilize digital marketing for your online business.

1. Search Engine Optimization

Also referred to as SEO, search engine optimization tends to be the starting point for all online business owners. And this is based on the dominance search engines have when it comes to the internet. Most users trust platforms like Google, Bing, and Yahoo to bring them the most relevant websites. This also means your website is subject to the requirements set by these platforms. More specifically, you have to optimize your website to increase visibility and increase your ranking. The good news is that search engines do not charge you anything to get to the top of search results (SERPs), and organic traffic has the best odds of converting.

2. Search Engine Marketing

When you read or talk about SEM, it refers to search engine marketing. This is when you focus more intently on the search engines and the advertising space they offer. And the great part about this option is the instant top spot you get with relevant search results. Instead of optimizing your site, you worry about optimizing your ads. However, SEM typically involves PPC (Pay-Per-Click).

3. Social Media Marketing

Whether you like it or not, social media has only grown more powerful over the years. And now, it is part of daily life for millions across the globe. Hence the reason why you should be working on a good social media marketing campaign. Keep in mind that social media also expanded to include things like news updates, so users have more than one reason to log in. If you want to see your online business grow, make social media part of your strategy.

4. Content Marketing

Content marketing is yet another powerful way to give your business the edge. It is based on writing specific content that speaks to a specific market. You don’t want to be too aggressive here. Instead, keep the call-to-actions gentle and make sure the quality of the content is good. It is very important that users find the content useful and informative. Otherwise, it will not be as effective.

5. Email Marketing

One of the best ways to retain customers and keep them coming back is through email marketing. This gives you direct access to each one, but you have to use this information wisely. For example, do not send emails every five minutes. And when you do send them, make sure people WANT to open them, instead of tagging your business as spam. At the same time, it can help to bring in new clients if they sign up for your newsletter or subscribe to your site. When you have an email address, you have a chance to make it work for you.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Which Houston Digital Marketing Strategy Is The Best

October 9, 2020 By SEO Houston Pros Leave a Comment

Top 4 Effective Digital Marketing Strategies In Houston

Does your business currently need a digital marketing plan? Perhaps you have one that is outdated or ill-organized. Whether you need to create a new digital marketing strategy or revamp an existing one, it is essential that you get on top of the matter if you want your business to succeed. Here are some great ways to begin:

1. Search Engine Marketing

Search engine marketing involves both search engine optimization, SEO, as well as pay-per-click (PPC). Each of these methods depends on bringing more traffic to your site via search engines such as Google. You will utilize methods such as choosing and using relevant keywords in order to increase your site visibility. Each of these strategies is quite effective.

These are vital tools to have in your marketing arsenal due to their high rates of effectiveness. Virtually everyone today takes advantage of internet searches prior to making purchases of any sort.

2. Content Marketing

Quite often, content marketing is intricately woven with search engine optimization techniques. It involves giving your potential consumers vital information as they travel through your sales funnel. Users will begin to trust your brand and become familiar with your logo. There are multiple types of content that can be used for this process, including case studies. Additionally, eBooks, blogs, and infographics are considered important content marketing techniques.

The beginning of your sales funnel is the ideal time to use these techniques. When a user visits your site, they will determine whether or not they are interested in your brand rather quickly. Offering fantastic information helps to show that you are an expert in your field. As buyers continue moving through your sales funnel, additional content catering to the consumer should be implemented.

3. Social Media Marketing

This particular marketing style is less expensive than some of the others you will need. Utilizing social media in order to gain a greater audience gives increased credibility in your field. Very similar in some regards to search engine optimization, these marketing techniques include creating original posts with the right content for your business page. Additionally, sponsored ads on these sites will boost your visibility.

Social media is an integral part of most marketing plans today. It is ideal for showcasing new products and services. Additionally, it can put your brand in front of people as they scroll through their feed. Link it to your official site in order to drive content in both directions.

4. Email Marketing

For more than twenty years email has been used as a means of communication. Today, virtually everyone has at least one email address. Laypersons and professionals alike take advantage of emails in order to communicate quickly and effectively with others. To make the most of your email marketing campaigns, it is essential to create letters that cater to the audience.

There are several ways to break up your email list so that you can do this. For instance, you might want to use special messages directed differently toward those who found your signup through a social media post versus those who found you via search engine results.

Another way to use email marketing is to announce sales, new shipments, and other important messages. It is also useful for telling consumers about other products and services available that they might be interested in.

All of these marketing tools are effective means of reaching out to potential consumers.

Call or contact SEO Houston Pros today for any help you need with your digital marketing campaign. Visit our blog for more tricks and tips for Houston SEO!

How SEO Blogging Is Beneficial To Small Businesses In Houston

October 2, 2020 By SEO Houston Pros Leave a Comment

5 Amazing Benefits Of Houston SEO Blogs To Your Small Business

Blogging has quickly gained recognition as one of the effective ways of building online awareness for brands through the use of relevant, informative, and educational content.

Today’s technology evolves rapidly, thus continuously changing the landscape for businesses. As a result, brands have to up their game in a competitive market setting so that they can meet consumer demands. With much of the global commerce taking place online, businesses need to develop robust strategies for reinforcing their web presence. Part of this goal involves doing all they can to engage and communicate with their target audience.

Blogging presents an ideal avenue for engaging consumers. It is an inexpensive solution that small and budding enterprises can leverage to drive traffic to their websites. It can also be a resource for bolstering their inbound marketing campaigns and attracting prospective clients or customers. If you still are wondering why blogging is such a powerful tool, below are five benefits that it offers small businesses.

1. Exceptional Boost To Search Engine Optimization

Every search engine gives preference to fresh, engaging, relevant content. Blogging is one of the avenues that businesses can use to deliver such material. It requires a consistent production and publishing of fresh content that the major search engines – Google, Yahoo, Bing, and others – can index. For brands, this is an opportunity to insert relevant keywords that online users key in when doing their online searches.

2. Develop & Strengthen Relationships With New & Existing Customers

Engaging with consumers is an essential part of any branding marketing and awareness campaign. It is possible to achieve this through blogging where the business will connect with its existing customers and well as the new potentials. It offers a conversational way of doing customer engagement.

The blog should have active comments sections that can be used to follow that the visitors have to say about the posts. It should also be where you respond directly to all the comments. Such an engagement will help build trust and solidify relations between you and your customers or clients.

3. Establish Your Business As An Industry Leader

By leverages blogs to create solid relationships with your target audience, you also will be making your brand gain recognition as an authority in your industry. However, the effectiveness of such a thing is pegged on availing content that viewers find valuable. It should be material that offers expert information that makes the reader view you as a knowledgeable and experienced professional in your field.

It is possible to become a “go-to” resource for things that are particular to your niche if you consistently post blogs that offer valuable, informative, and entertaining content regularly. Subsequently, this may lead to more inquiries that can translate into a higher conversion rate and more sales.

4. Connect People To Your Brand

Brand awareness is an integral part of marketing. Blogging can be a tool that can be used to shed light on your business’ brand so that your target audience sees it from a more personal angle. One way of doing this via blogs is to have your brand message geared towards ensuring that it allows for open engagement with your existing and potential clients or customers in a manner that would otherwise not be possible via outbound marketing techniques.

5. Create Opportunities For Sharing

One of the elements of blogging that makes it such a powerful resource is the opportunity it creates for link building. Other bloggers can share links to your blog’s direct views to additional materials that are similar to what is on their websites or blogs. Therefore, this can be one of the ways of generating viral traffic and penetrating the target markets. Regarding the link building, visitors can share the links directly, emails them, or even tweet. That is how you will discover how free marketing can be done and prove to be useful.

Now you know that blogging is an essential tool for budding brands that want to make their mark online. Businesses can opt to outsource the blog posts from a reputable digital marketing agency if they lack the experts and resources for doing this in-house. SEO Houston Pros is here to help craft relevant, unique, informative, and engaging content for your blog. Call or contact us today!

What Makes A Great Houston Leads For Your Business

July 20, 2020 By SEO Houston Pros Leave a Comment

8 Traits That Makes A Good Leads In Houston

Part 2

3. Knowledge Of The Purchase Process

Find out whether the prospect knows how to systematically move from one stage to the next of the purchase process until the actual purchase. A prospect who clearly understands the purchase process is a better prospect since it indicates that they are truly interested in buying the product.

4. Knowledge Of Your Brand & Products/Services

Any prospect who’s serious in converting will make the effort to know more about your company structure and the range of products you offer. They will want to find out who they to consult at whichever stage of the purchasing process they are in and also find out if you offer different products in the same category.

5. Confirmed Date Of First Contact & Discovery

Confirmed date of the first contact is crucial as it determines whether your future engagements will be successful or not. A prospect who has already made initial contact with your team will be more receptive to further engagements. They will be readily willing to pick your calls and respond to any follow-up communications.

6. Budget

Another important factor to consider in a great lead is their financial situation. Even though all leads should be taken seriously, you need to give more attention to leads who have demonstrated that they have the financial resources to make the purchase.

7. Authority

Authority is closely linked to the budget. Do they have a voice in the final purchasing decision? This is particularly crucial when it comes to organizations and families. You need to focus on leads who are making the final purchasing decision. For instance, in the family scenario, a child may be the prospective buyer, however, they don’t have the budget or authority to make the buying decision.

8. Need

Lastly, a good lead is one who has a genuine need for your product/service. At times, users will visit your site just to be entertained by your interesting videos or consume the content of your blog just because they are searching for ideas for their own blogs. These people don’t have a genuine interest or need for your offerings. Thus, it is essential that you isolate such people from genuine leads.

Conclusion

The takeaway here is that, just because someone has shown an interest in your products, it doesn’t mean that they are a great lead. You should always evaluate their underlying traits. Using these eight criteria, you will be able to determine whether a prospect qualifies as a worthwhile lead.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

What is the Best SEO Service

July 17, 2020 By SEO Houston Pros Leave a Comment

Helpful Guide To Find An SEO Company To Grow Your Business

If you want to know what the latest SEO trends in 2020 and the best SEO service, you’re going to have to do some research. You need to make sure that you’re working with an SEO service that is going to do great work for a decent price. That way, you know that the SEO work you get done will pay off.

You’re going to want to avoid working with amateurs in the SEO field. Even if a company is charging much less than the rest, you shouldn’t work with them if they are new to SEO. You should contact a few SEO services to ask them how long they have been in the business. You can also ask them whether they have links to websites they have worked on that you can look through. If they don’t have any proof of the work they have done, then turn to reviews to see if people were happy with their services.

To find reviews on SEO service, just look up their company name on a search engine website. You can use the keyword Houston SEO agency reviews. Make sure you look at a few different websites so you can get a more well-rounded idea of what to expect from them should you work with them. It’s never a good idea to hire an SEO company without researching them first because they may not be the best to work with. When you are careful and do your research, you’re much more likely to work with a service that knows what they are doing inside and out.

Know that SEO practices change over time so you’re going to have to work with a service regularly. For instance, these days mobile-friendly websites do better in search results than sites that are not mobile-friendly. Don’t get help one time and think that your website is going to do well the rest of the time that you have it online. You’re going to want to work with an SEO service regularly so you know that your website is more likely to do well in results. The longer you wait to get help again with your website, the more likely a search engine is to change how they rank results.

A good SEO service will have good customer service. To find out if a company is good at customer service, try to contact them to ask a few questions. You may ask what is paid search engine marketing? Let them know that you’re looking for a company to work with and that you want to know a little more about what they can do for you. If they don’t treat you as a valued potential customer, then you know that you probably shouldn’t work with them because they don’t know how to treat customers properly.

The best SEO service is not going to be able to make your website rank high in results the first day or two after they do their work. You may have to wait a little longer than that to start to see results. It’s a good idea to wait a week or two before you decide that you’re not getting the results you’re expecting. Most SEO companies will fix up your website a few times for you until you get good results. Just don’t expect your website to go viral overnight because that is almost impossible to have happened.

Contact the SEO service you’re going to work with instead of doing any SEO work on your own. You don’t want to make a change because then you may cause problems for your website. Just a single change that doesn’t agree with the algorithm that search engines use could cause your whole website to have problems. Then you’re going to have to pay more money to get the damage taken care of that you caused. Just contact an SEO expert in the beginning so you know there is no chance for your website to be penalized by a search engine’s algorithm.

It should now be easier for you to find the best SEO service. It can take some time to find the right service that knows what is search engine marketing and how does it work. You don’t want to spend money without seeing any results. Once you find the right SEO service, you’ll know it because you will have done your research.

The Best SEO Service Perfect For Your Business

July 17, 2020 By SEO Houston Pros Leave a Comment

Helpful Guide To Find An SEO Company To Grow Your Business

What Is Search Engine Marketing & How Does It Work?

July 17, 2020 By SEO Houston Pros Leave a Comment

All You Need To Know About Search Engine Marketing

Do you want to know more about what search engine marketing is and how it works? There are a lot of factors that go into marketing through search engines. To find out more about this topic, you’re going to want to read on.

Search engines rank pages based on an algorithm. When you want to work with the algorithm and make sure that your website ranks higher, you want to look into search engine optimization. SEO is basically where you edit your website so that it has a better chance of ranking well when it is indexed by a search engine website. There are many resources out there that can help you how to do the latest SEO Trends in 2020 but sometimes it’s best to hire help with it. The content you add to your website should always have SEO applied to it if you want your website to do well.

You can market through a search engine website by buying ads. You can buy ads that show up when people search for certain keywords. When you’re trying to buy ads for your company, make sure you know what keywords people are searching for when looking for something like your website. If you don’t use the right keywords in your ads, then not as many people are going to see them. Try looking through the marketing options on search engine websites and pick what you think is going to work the best for you.

You’re going to want to work with an expert in search engine marketing if you’re not too sure of what to do. The nice thing about hiring an expert is you can just sit back and let them do the work while you work on other aspects of your business. However, before you hire someone you need to ask them if they have done this kind of work before and if so, ask them if they have proof. For instance, they may be able to share links to websites they have worked on in the past that you can check out to see what their work looks like. You can also ask them what is paid search engine marketing, what are their process or what you should expect from them.

Search engines change how they rank websites on a somewhat regular basis so you’re going to want to work with someone skilled with search engine marketing regularly. You don’t just want to hire someone one time and think that your website is going to do well from then on. Sure, your website may do well for a few months or even longer, but eventually, the search engine you’re ranking well on will change how they rank websites. That is why you should hire someone good with search engine marketing at least every few months.

When people want to learn something, they turn to search engines. The nice thing about marketing on a search engine website is that you’re going to reach out to people that need what you have to offer. When they type in certain terms and your website link comes up, they are likely to click it, and then they will work with your company. If you don’t use search engines your business won’t do as well as a company that knows how to work with them well. Most people look up information online through a search website before they work with companies. There are lots of experts SEO in Houston that you can contact to help you with your site.

Know that when you work with search engine marketing, you’re going to be doing a lot more business. In other words, you need to have enough people on staff that are going to be able to take care of the influx of customers you’re going to get. If you work with SEO or something similar and you don’t hire more people to help you deal with your new customers, you may end up not making those customers happy. If it takes you too long to get back with someone they are likely to go to another service.

Now you know a little more about search engine marketing and how to do it properly. The key is to dig into it and make it work for you over time. Study what is the best SEO service that you can do to boost your website ranking. When you get a good search engine marketing campaign going, you’re going to attract more and more people to your business whether it be a local or online one.

What Makes A Great Houston Leads For Your Business

July 16, 2020 By SEO Houston Pros Leave a Comment

8 Traits That Makes A Good Leads In Houston

Part 1

What Is A lead?

In marketing terms, a lead is defined as a potential customer with an interest in the product or service that you are offering. However, it is important to note that a lead isn’t just limited to individual customers; also organizations that have shown interest in what you are offering are called leads. Lead generation is the process of initiating consumer interest or inquiry into your products or services.

Why Are Leads Important?

In order to remain competitive in the digital era, your business needs lead. If you don’t have leads, you won’t have customers, and considering that your business needs customers to generate revenue and keep running, without customers you will soon be out of business.

Some time back, getting customers was much simpler. The marketing would find names of prospective customers and forward the names to the sales team. The sales team would then initiate contact with the prospects. Keep in mind the fact that, these were uninformed buyers in the early purchase states and had little to no interest in the specific product or service being offered.

However, things are different now. The modern buyer prefers to do their own research online and learn almost everything about the product or service before contacting the sales team. By the time a prospective customer speaks to a salesperson, they are usually in the final stages of the purchase process. This means that at this point, it is very difficult to change the prospects’ minds. It has become important for businesses to start early.

What Makes A Great Lead?

Ultimately, any leads can be considered a good lead. If an individual or business has shown interest in your product or service, then they are highly likely to consider purchasing from you in the future.

However, to improve efficiency, it is essential to target prospects that not only have an interest in your offerings but also exhibit other traits that make them greater leads, which include:

1. Great Data

Narrow down to those prospects whom you have plenty of information on. You should have information such as the leads contact details, email address, demographic data, buying habits, etc. This way, it will be much easier for you to reach out to and monitor the lead. As a result, you will be able to adjust your marketing efforts to better convert the prospects to customers.

2. An Interest In Buying

When looking for great leads, an interest in your offering alone isn’t enough, they should also demonstrate signs that they want to make a purchase. To determine whether a prospect is interested in buying, monitor their online activities to find out if they are checking buying guides and comparing prices from various brands.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.