Digital Marketing - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Local SEO In Houston: Is It Ideal For Your Local Business?

August 2, 2020 By SEO Houston Pros Leave a Comment

12 Undeniable Ways That Your Local Business Benefits From Investing In Houston Local SEO

Part 1

It is not that difficult for a business to rise through online ranks to seat at the top of the search results. If you have not optimized your online business listings for local searches, people might not find you when in their pursuits, and that translates to missed opportunities to increase your sales or enhance your brand awareness. It all is something that you can achieve by investing in Search Engine Optimizations (SEO).

Content creation and optimization are at the heart of any effective SEO strategy, and this will focus on boosting your ranking on SERPs (Search Engine Results Pages) based on keywords. Your company or brand name will then start to perform better, rising through the ranks to appear on the first page when people search for your product, service, or business name. And if your customers are but a street down from you, then you should consider Local SEO to ensure you are visible to them.

But what are Local SEO and its benefits? The information given below will help answer this and any other question that you might have regarding localized search engine optimization.

1. Increase Web Traffic

You potentially are competing for space with your competitors on the search results pages if you are not making the most of local SEO. Keep in mind that you will be sharing the same space with local competition as well as other businesses on the other side of the country who might be more established and have better resources than you.

Therefore, you most likely get passed over by internet users, especially mobile users who are limited time on their work break to run some online searches. They are less likely to scroll up to the third or fourth pages of search results to find you.

2. Lead The Chase, Stay Ahead Of Your Competition

For inserts, is a potential customer strolling in your neighborhood runs a quick mobile search for running gear, then your business will show up in the search results, but so will every other nearby competitor.

Keep in mind that many mobile users have a short attention span. Thus, they will respond to the first viable solution they find. If you fail to be among the first, then you miss out on the opportunity of landing a potential sale.

3. Build Links With Nearby Businesses

While you must remain competitive with nearby companies, showing up in local searches can help you form beneficial alliances with your competitors.

For instance, a local business may be thinking of cross-promoting their product or services with another company in their town. Perhaps, then might be looking to create a collective marketing campaign that will help several businesses that operate within two interdependent industries.

4. Gain Possible Repeat Customers

Operating on the internet means that you may find customers that are willing to visit or do business with you from far away, and they might only need one thing from you. Optimizing your Local SEO for mobile searches can help you capture such shoppers.

By providing a positive customer service experience to every first-time to visit or transact with you, you are more likely to encourage them to come back again. It is a strategy you can use to help build long-term relations while stretching one sale into countless more from the same customer.

5. Create A Community

The idea of shopping locally has caught on among local marketers and residents that are keen on supporting companies in their towns, thereby growing the local economy.

If your brand is keen on making the home tuff proud, you should invest more in connecting with your local customers. Remember their names, the products or services they order, and any other useful detail. Let them know that you are a short distance away from them, providing the product or service they need.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the second article in this series.

What Makes A Great Houston Leads For Your Business

July 20, 2020 By SEO Houston Pros Leave a Comment

8 Traits That Makes A Good Leads In Houston

Part 2

3. Knowledge Of The Purchase Process

Find out whether the prospect knows how to systematically move from one stage to the next of the purchase process until the actual purchase. A prospect who clearly understands the purchase process is a better prospect since it indicates that they are truly interested in buying the product.

4. Knowledge Of Your Brand & Products/Services

Any prospect who’s serious in converting will make the effort to know more about your company structure and the range of products you offer. They will want to find out who they to consult at whichever stage of the purchasing process they are in and also find out if you offer different products in the same category.

5. Confirmed Date Of First Contact & Discovery

Confirmed date of the first contact is crucial as it determines whether your future engagements will be successful or not. A prospect who has already made initial contact with your team will be more receptive to further engagements. They will be readily willing to pick your calls and respond to any follow-up communications.

6. Budget

Another important factor to consider in a great lead is their financial situation. Even though all leads should be taken seriously, you need to give more attention to leads who have demonstrated that they have the financial resources to make the purchase.

7. Authority

Authority is closely linked to the budget. Do they have a voice in the final purchasing decision? This is particularly crucial when it comes to organizations and families. You need to focus on leads who are making the final purchasing decision. For instance, in the family scenario, a child may be the prospective buyer, however, they don’t have the budget or authority to make the buying decision.

8. Need

Lastly, a good lead is one who has a genuine need for your product/service. At times, users will visit your site just to be entertained by your interesting videos or consume the content of your blog just because they are searching for ideas for their own blogs. These people don’t have a genuine interest or need for your offerings. Thus, it is essential that you isolate such people from genuine leads.

Conclusion

The takeaway here is that, just because someone has shown an interest in your products, it doesn’t mean that they are a great lead. You should always evaluate their underlying traits. Using these eight criteria, you will be able to determine whether a prospect qualifies as a worthwhile lead.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

What Makes A Great Houston Leads For Your Business

July 16, 2020 By SEO Houston Pros Leave a Comment

8 Traits That Makes A Good Leads In Houston

Part 1

What Is A lead?

In marketing terms, a lead is defined as a potential customer with an interest in the product or service that you are offering. However, it is important to note that a lead isn’t just limited to individual customers; also organizations that have shown interest in what you are offering are called leads. Lead generation is the process of initiating consumer interest or inquiry into your products or services.

Why Are Leads Important?

In order to remain competitive in the digital era, your business needs lead. If you don’t have leads, you won’t have customers, and considering that your business needs customers to generate revenue and keep running, without customers you will soon be out of business.

Some time back, getting customers was much simpler. The marketing would find names of prospective customers and forward the names to the sales team. The sales team would then initiate contact with the prospects. Keep in mind the fact that, these were uninformed buyers in the early purchase states and had little to no interest in the specific product or service being offered.

However, things are different now. The modern buyer prefers to do their own research online and learn almost everything about the product or service before contacting the sales team. By the time a prospective customer speaks to a salesperson, they are usually in the final stages of the purchase process. This means that at this point, it is very difficult to change the prospects’ minds. It has become important for businesses to start early.

What Makes A Great Lead?

Ultimately, any leads can be considered a good lead. If an individual or business has shown interest in your product or service, then they are highly likely to consider purchasing from you in the future.

However, to improve efficiency, it is essential to target prospects that not only have an interest in your offerings but also exhibit other traits that make them greater leads, which include:

1. Great Data

Narrow down to those prospects whom you have plenty of information on. You should have information such as the leads contact details, email address, demographic data, buying habits, etc. This way, it will be much easier for you to reach out to and monitor the lead. As a result, you will be able to adjust your marketing efforts to better convert the prospects to customers.

2. An Interest In Buying

When looking for great leads, an interest in your offering alone isn’t enough, they should also demonstrate signs that they want to make a purchase. To determine whether a prospect is interested in buying, monitor their online activities to find out if they are checking buying guides and comparing prices from various brands.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

How Crucial Is Houston SEO For Your Digital Marketing?

May 9, 2020 By SEO Houston Pros Leave a Comment

8 Reasons You Need SEO For Your Website In Houston Pt2

4. It Can Improve Your Ability To Target Traffic

Believe it or not, but SEO can actually help drive targeted traffic to your site as they are actively seeking what you are offering. Because of how commonplace it has become for consumers to search for what they are interested in to find more information about things prior to making a purchasing decision, you can probably see how big of an opportunity it presents. In fact, 62 percent of consumers end up looking towards search engines first and foremost when they are trying to find more information about a business, service, or product that they are interested in. Likewise, 41 percent of them use it when they are ready to make a purchasing decision.

5. It Can Increase Your Authority & Credibility

The Internet has changed the entire typical sales process from start to finish. This is primarily due to the fact that consumers have so much information and resources they can use to learn about different options prior to even speaking with a sales representative. With SEO, you are able to make your business apart of this consumer learning process. This is very true when you are able to combine your SEO efforts with an effective content marketing strategy focused on branding yourself as an authority within your industry of operation. By creating high-quality and valuable content, you will have the opportunity to boost consumer trust and increase your credibility within the marketplace during this critical research phase.

6. It Can Position You Ahead Of Your Competition

During the process of optimizing your website, you aren’t only looking to boost your rankings on the results. Instead, you are looking to boost your website ahead of your competition. After all, the first result on a given page is going to drive an average of 20.5 percent of the leads. Whereas, the second place in the search engine results only gets 13.32 percent. Likewise, the third-place gets 13.14 percent. Meaning, as you are able to get your website ranking higher and higher, you will be able to better position your website to drive the most clicks for relevant and targeted keywords within your niche. This can help you beat out your competition.

7. Improve The End User’s Experience

The ultimate goal Google has is to provide an excellent experience for its own users. Because of this, a lot of the updates they make to their algorithms ensure that their users are greeted with high-quality, well-optimized, and relevant content. Because of this, various technical factors including a site’s responsiveness and speed can play a critical role in search engine rankings.

8. It’s Measurable

Lastly, one of the most crucial benefits it has over a lot of the other marketing strategies is the ability to measure every aspect of your efforts. Unlike a lot of the traditional advertising and marketing strategies you can implement, you will be able to see direct numbers from your SEO efforts. This will give you the ability to see what’s working and what isn’t. You can use various tools like Google Analytics in order to monitor which keywords are performing the best, which keywords are converting the best, and more. Having all of this information ready and available to you at all times can make it a strategy with a significant return on investment potential.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

How Crucial Is Houston SEO For Your Digital Marketing?

May 2, 2020 By SEO Houston Pros Leave a Comment

8 Reasons You Need SEO For Your Website In Houston Pt1

Nowadays, consumers typically use their favorite search engines in order to find various things from restaurants they should frequent to reviews on software providers. Therefore, no matter what your business is selling, the audience you are targeting is probably using a search engine to find it. Thus, if you are looking to bring them to your website, you will need to leverage search engine optimization. However, you likely know all of this if you have spent any time looking at digital marketing strategies. However, further down, we will be discussing exactly what makes SEO such a crucial component for a comprehensive digital marketing mix and we will be going over some of the top techniques and tools that you can use to enhance your visibility online.

Nowadays, SEO is an integral component of any effective digital marketing strategy. However, to really get across its importance, we will discuss some of the reasons you should be investing heavily in your SEO efforts.

1. Good For Brand Building

While branding is typically considered more of a traditional strategy and SEO usually falls under the digital marketing moniker, they both require very similar processes. After all, to build a brand effectively you need to look at not only what you are providing, but also what the market is saying about it. Whereas, when you are looking at the process involved with getting a site optimized, the factors are very similar. You need to craft the right content that fits in line with your target audience’s wants and needs. Then, you need to look for ways to maximize links to the content you created from various other sites. If you look to be mindful of this relationship as you are developing your SEO strategy, you will be able to use the right keywords and craft content that is completely in-line with the kind of brand image you are looking to portray.

2. You Get More Traffic With Optimization

While the surface-level goal of implementing SEO is to increase your site’s rankings within the organic search engine results, there is a purpose greater than that. The end goal is to generate more traffic to your website. Even more than that, it is to generate traffic that converts into leads and customers for your business. If you were wondering, it really works. Throughout the entire course of 365 days, this new site’s traffic was able to increase from 0 to 100,000 visitors using only SEO. If you are looking to drive more traffic to your site without paying for it, SEO is the best way to approach the situation.

3. You Don’t Have To Pay For Ad Space

One of the major benefits that come from SEO is the ability to get high rankings without having to pay for the privilege. When you look at a traditional advertising campaign, you can see how advantageous it would be. For a traditional paid ad, you look for a channel you want your ad to appear and you pay for the placement of it. Whether you pay for a specified period of time or per click or impression, you are still paying for it. Instead, consider that you are appearing all of the time for those searching for relevant keywords within the search engine results. While the top portion of the listings is paid to advertise, the remainder is organic. These paid ads are pay-per-click or PPC ads. Being able to earn one of these spots on the search engines for various keywords requires you to ‘bid’ on the keyword and pay every time someone clicks on it with the intent to purchase something or not.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Improve Your Website’s Rankings By Hiring An SEO Expert In Houston

March 3, 2020 By SEO Houston Pros Leave a Comment

Why Do I Need To Hire A Houston SEO Experts For My Website’s Rankings

With the growing popularity in online businesses and digital marketing, the phrase SEO specialist is gaining much traction. What’s more, the Internet today isn’t just a platform for sharing and acquiring knowledge, it has grown to become way more mainstream, and a direct commercial means to sell and buy an abundance of products. Nowadays, this medium is utilized by thousands of companies and organizations to increase their visibility and reach their target audience worldwide.

The online landscape brings with it a very stiff competition. Although the Internet provides you with more than enough opportunities to showcase your products and services, competition can put you out of business. Executing effective search engine optimization strategies is the best way of staying competitive and boosting your site’s visibility as well as increasing your site’s contact with the targeted audience. You must hire an SEO professional if you really want to get these rankings.

Why should you hire an SEO professional? If you want your business and website to achieve massive success with the proper implementation of Internet Marketing methods, hiring a proficient SEO expert is the best and shrewd decision you can possibly make. Top and dedicated SEO services are sure to bring guaranteed results and success. They will also employ strategies that organic as well as ethical, which will for sure assist you in reaching your objectives. It’s best to seek the services of an SEO Expert because they are aware of the best strategies to use on the web and can tactically execute them to bolster your online presence.

1. Effective Research

Go for SEO pros that are knowledgeable, experienced, and understand the value of proper in-depth research. They do a deep-dive into the products, and services your website and/or business is offering, your target audience, and all your competitors and then use it as a base for their online advertising strategy. This will aid you in harnessing the full potential of your website as they execute the most effective strategy to boost your site to new heights.

2. Technical Knowledge

The more experienced SEO professionals will keep themselves up to date with the latest marketing technologies and strategies which will assist you in increasing traffic on your site and grow your site’s visibility spectacularly. By using advanced technologies and best advertising methods and processes, SEO professionals will assist you in attracting attention towards your website and, as a result, improve your overall ranking in several search engines, thereby saving loads of effort and time from your end.

3. Results Are Guaranteed

With an SEO expert, you are assured they will be committed to raising the online ranking of your site, which will give you guaranteed results. This way, you can focus on making your website efficient or other business operations while you leave the hassle of scouring for visitors to SEO experts.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Knowing The Types Of Marketing Strategies In Houston

November 5, 2019 By SEO Houston Pros Leave a Comment

10 Effective Houston Digital Marketing Strategies That You Should Consider

People use different terms to explain what digital marketing is and how it works, but not everybody gets the correct meaning of what it is. Furthermore, you can never be sure of which type of digital marketing strategy one is talking about since there are many types available. Therefore, instead of using an easier definition such as an internet marketing strategy or using other terms found on the internet, you can simply say that digital marketing is a way of advertising using digital devices.

Digital marketing is a large topic that can take time to cover and understand. Moreover, you can also choose to learn about a specific type of digital marketing that relates to the kind of work you do. Below is a list of 10 types of digital marketing strategies that are commonly used by online brands. Learning about these types of digital marketing will help you decide which digital marketing activity is best for your business.

1. Content Marketing

Content marketing has been around for decades and those who have invested both time and resources on this type of digital marketing have experienced great results. That is because, with content marketing, you have the privilege of creating brand awareness through storytelling. Moreover, content marketing also gives you an opportunity to build a relationship with your customers as long as you keep on providing valuable information.

2. Social Media Advertisement

Social media advertisement is considered to be an effective way of generating new traffic to online brands. That is because you can use this platform to promote any kind of business. It does not matter whether you are offering services or selling goods, you can generate more traffic for your business through social media advertisement. Furthermore, this platform makes it easy for you to increase awareness with the help of social media conversations.

You also need to be aware of the fact that, there are various social channels you can use for social media advertisements. If you are new to this type of marketing strategy, then you might want to start with at least two social networks so that it can be easy for you to manage.

3. S.E.O (Search Engine Optimization)

Search engine optimization is used to improve the ranking of websites on search engine results. That is why it is important that you invest in search engine optimization if you want your website to appear on top of the search engine’s results. To do this, you are required to use the right key phrases or keywords as wells links that direct users to a specific website. Search engine optimization can be a challenging task especially if you are not experienced in this type of work.

4. PPC ( Pay-Per-Click Advertisement)

This type of digital marketing does not require much work but you will be required to pay for these particular services as a marketer. The marketer is required to pay a certain amount for each click that is made to direct the user to a specific website. Both social networks and search engines offer marketers an opportunity to marketing their brands with this type of digital marketing strategy.

5. S.E.M (Search Engine Marketing)

Search engine marketing is considered to be the opposite of search engine optimization. That is because search engine optimization is considered to be an organic way of getting traffic. However, when it comes to search engine marketing, the marketer is required to pay for advertising if he or she wants to get traffic. A good example of search engine marketing is Google Adwords.

6. Affiliate Marketing

This type of digital marketing is considered to be a performance-based type of advertising. Moreover, when it comes to affiliate marketing, you are only required for the conversions and not for traffic. Advertisers also have to pay high rates that come with this type of digital marketing. Affiliate marketing is popular in the work of blogging since most bloggers depend on this of digital marketing to increase their web traffic.

7. Radio Advertisement

Those commercial breaks that interrupt your favorite program when you are listening to the radio can be annoying. But, this is how other marketers get to promote their business. Radio advertisement has proved to be effective and successful. That is why more marketers are depending on this channel to market their brands and even programs.

8. Email Marketing

Email marketing is not only effective but also very convenient and easy. That is because you can use this channel to send regular updates as well as valuable information to your important clients and email subscribers. With email marketing, you can increase your brand’s awareness and be in a position to maintain a business relationship between you and your customers. Another, benefit of email marketing is that you can also forward promotional letters as well as newsletters.

9. Television Advertising

It still works. Some people think that television advertising is not effective, but the truth is that this form of digital marketing is still effective when it comes to increasing brand awareness. The only problem with this type of marketing is that it offers marketers a limited targeting option. That is why television advertising is perfect for local brands.

10. Mobile Advertisement

Today, marketers are using mobile devices such as smartphones to promote their products and services. That is because a mobile device gives you the privilege of accessing other digital marketing platforms such as Instagram, Facebook, and YouTube. Mobile advertising is easy and can be done at any time and in any place.

Conclusion

Not everybody may be satisfied with the list above. Some people feel that other types of digital marketing are no longer effective, while others are changing from time to time. This has forced marketers to look for more updated ways of marketing their brands. However, one thing you need to acknowledge is that developing a successful digital marketing strategy is not an easy task. especially if you do not have the knowledge and skills required to develop a successful marketing channel.

However, you can always save time and stress by relying on one of these types of digital marketing. All these types of digital marketing campaigns that have been mentioned above have proved to be effective and reliable when it comes to driving traffic to websites. Furthermore, these types of digital marketing strategies are affordable and easy to start since you do not need any special requirements to begin.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Knowing The Vital Strategies For Houston Digital Marketing

September 12, 2019 By SEO Houston Pros Leave a Comment

9 Crucial Strategies That Are An Integral Part Of Effective Digital Marketing In Houston

Digital marketing is a term synonymous with networking strategies and campaigns. But to see the gains of digital marketing, you need to understand the procedure you will have at your disposal. Every digital marketing method you decide to use should help you stay afloat, giving a competitive edge and makes you a cut above the rest.

That then requires that you have a deep understanding of the ins and outs of digital marketing. You have to be familiar with the definition, its significant, and how you use the different digital marketing strategies.

What Is Digital Marketing?

It is a marketing approach that relies on the use of electronic gadgets and platforms. But there is more to it than you may think of from the outset.

Digital marketing is not something that came about with the advent of the internet. It has been around eve since electronic devices become an integral part of life and the way we do business. It entails more than just content generation and marketing, coupled with the leveraging of social media. Such things are part of the overall approach in digital marketing, but keep in mind that this is a marketing method that can take place online and offline.

Why Digital Marketing Matters?

The dependency on our electronic devices increases with every passing day. We are spending more and more time on these gadgets. Research shows that the average American spends more than 11 hours on electronic devices.

Those may be scary stats, but they are nothing compared to the fact that we are drawing ever so closer to spending every waking hour on these machines and gadgets. Given such statistics, digital marketing becomes a pivotal element in today’s world of commerce. The lack of adequate efforts to drive this marketing strategy can spell the downfall of your business. If you want to stay in the pack or ahead of them, then you should invest in digital marketing. Looking into the different methods employed in digital marketing and pick the ones that best suit your venture, target audience, and industry.

Types of Digital Marketing

1. Search Engine Optimization

It is a technique that entails growing online visibility for search results on search engines such as Google and Bing, among others. Search Engine Optimization (SEO) focuses on organic (non-paid) methods to ensure that your company, brand, product, or services appear on SERPs (search engine results pages). In short, eh user will receive individualized results for the keywords the input for the online search. Other elements also used to determine the results to show, including the user’s location and browsing history.

The search results are displayed in a list with the ranking determined by a search engine algorithm. The algorithms are updated continuously based on the users’ every changing way of engaging online and their searches. Therefore, if you manage to bag a high rank on the first SERP, then you are likely to enjoy more incoming traffic to your website. You then can convert those passive visitors into active customers.

2. Search Engine Marketing

You need to bolster your SEO efforts with some Search Engine Marketing (SEM). It will cover the areas the SEO fails to address. Ideally, the objective with SEM is to get the advertisement space on the SERPs. That means you will have to buy that space, meaning you will need to invest in paid search platforms such as Bing Ads, Google AdWords, and Next.

You will be charged a certain amount to have your advertisements appearing in various places on the search results pages. If you understand that SEM entails, then you will invest in it via options such as PPC (pay-per-click) advertising.

3. Social Media Marketing

At this point, you now know how crucial social media is in today’s marketing strategies. However, how well do you understand is implementation as a marketing tool? If you master how to leverage social media for marketing purposes, then it will be a platform that increases your exposure (online visibility). It offers an intimate approach to connecting and engaging with your customers. As you interact with them, you will manage to get valuable feedback that you can use to improve your products or services.

4. Content Marketing

Content is at the heart of it all. It is the material you display, be it text, images, or videos. However, prominence is given to written content. But even then, every kind of content has its place in today’s digital marketing hence the need to come up with an effective content generation and marketing plan that you can blend with other digital marketing elements such as social media marketing and SEO.

You need content to keep your target audience engaged. Therefore, the material you generate should be created with the audience in mind, taking into consideration the users’ likes, needs, and interests. And as these things dictate the subject for the content, you also need to consider their language and online search keywords they use so that you can utilize all that to boost your search engine optimization.

5. Affiliate Marketing

The need for hiring a salesperson for your brand, service, or products is the same way that you will need to invest in affiliate marketing, which entails paying for conversions. The affiliates are your sales personnel who promote your product or services and earn a commission. The beautify of it is that you will determine the rate and only pay for the conversions you get. You will not have to worry about upfront payments when it comes to affiliate marketing.

As you invest in affiliate marketing, make sure that all terms and conditions are clearly spelled out and agreed with beforehand. The affiliates you enlist will be your brand’s representatives tasked with carrying its message to the masses.

6. Influencer Marketing

Influencer marketing may be one of the newer tactics in digital marketing, but it has managed to make its mark known. It involves the use of people with a significant online reach and whom online users view or regard as experts. You will be leveraging their social influence to drive up traffic volume and sales. It is a popular strategy used in social media marketing. Some of the social media platforms known to be utilized in influencer marketing include Snapchat and Instagram. The influence will post images of your product or mentions your brand or services in their posts.

7. Email Marketing

Email marketing, as the name suggests, is about using your email address to update your customers or clients. You will be sending updates to your email subscribers regularly informing them about your business or what you have to offer. It helps establish a stable relationship as you make it part of your digital marketing campaign.

8. Viral Marketing

It is a strategy centered around creating content that has the potential of becoming a trendy topic. Such posts can be strange, funny, controversial, but bearing the power of sending the desired message across. It is one of the most effective ways of increasing traffic to a site over a short period. While viral marketing may be hard, its benefits are well worth the time and effort.

9. Mobile Phone Advertising

Lastly, you cannot overlook mobile phone advertising. We are in an age when everyone has and uses a mobile phone. Given this, all the other marketing tactics mentioned above can be done on mobile devices. Therefore, you need to ensure that your overall digital marketing efforts take into account the relevance of mobile phone advertising.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Principles Behind The Effective Houston Digital Marketing Are Explained

September 5, 2019 By SEO Houston Pros Leave a Comment

7 Core Principles Of Effective Digital Marketing In Houston

Are you trying to figure out the best way to develop and deploy an effective digital marketing strategy for your business or that of a client? If you’re new to the field of digital marketing, practicing techniques for yourself is an excellent way to gain experience.

The approach you take to digital marketing will largely depend on your end goals, however, there are certainly some universal principles to keep in mind to ensure an effective strategy. If you want to learn more about successful digital marketing in 2019, check out this brief guide below to help you get started on the right track.

1. Draw Up A Realistic Framework

Prior to implementing any techniques or investing any money, you need to map out your approach. There are multiple ways to do so, such as timelines, editorial calendars, and content mapping. What’s more, there are dozens of free online tools to make the job of content planning and management super streamlined.

The essential point is to set several realistic goals for your strategy, leaving room for the unpredictable. You can do this by basing your goals on a series of key performance indicators (KPIs), which are directly related to the vision you have for your business.

2. Identify Core KPIs From The Outset

What are you like at setting goals? You need to select the right metrics to center your efforts on to ensure you get the end result you want. Choosing the correct KPIs – the ones most closely linked and representative to core target areas in your business – will help to keep you on target. In addition, you will be able to clearly see which marketing actions are working and which require tweaking.

Here are some questions to ask to help you work out which KPIs to use:

How is this KPI linked to my end goal?
What is this KPI measuring?
Is what is being tracked linked to user experience? If so, how?
What level of depth will I use to monitor certain metrics and is that accounted for in my plan?

3. Learn How To Create An Effective Funnel

Those with experience in the field of traditional marketing will already be acquainted with the idea of a sales funnel. A sales funnel is simply a play-by-play outline of each step of a buyer’s journey. Here is a brief breakdown of the concept with examples:

Outreach: Landing page, Facebook ads, infographics, explainer videos, content marketing, etc.
Conversion: Informational blog posts, quizzes, case studies, social media, etc.
Closing: Reviews, questionnaires, email series, etc.
Retention: Whitepapers, contents, e-mails, exclusive offers, surveys, etc.

The widest section or the beginning of the funnel is the outreach stage, where brand awareness and engagement occur. The stage is vital for capturing new traffic and re-engaging repeat visitors. The top of a sales funnels is where all the marketing happens and it needs to be highly engaging – start thinking about building relationships rather than focusing on the sale.

4. Understand How To Generate Effective Content

Effective content involves much more than Facebook ads, great blogs, and Tweets! There are many things you can do to create and distribute content more creatively. You are going to need to learn the latest methods of reaching new audiences by getting up-to-date with online technology.

To get the best results from your outreach and engagement methods, you need to be able to tell a story. Your strategy should focus on effective advertising campaigns that are not only high quality but offer value to the audience.

5. Allow For Flexibility In Your Strategic Plans

No matter what your plan is, there should be room for flexibility. Think about when you give “fake” deadlines for tasks you delegate to employees: you should take the same approach with your digital marketing plan. There should be ample room for dealing with unpredicted events and time fluctuations.

Ideally, you want to leave some “blank” spaces in your schedule and marketing timeline, which can be filled as you go. You also need to leave room for incorporating things like responding to viral articles from your competition, reacting to relevant current events, or unforeseen investments in new online tools that could alter the direction of your digital marketing plan.

6. Generate Lots Of Evergreen Content

Different forms of content serve different purposes and you need to incorporate various types when working on your business’s content marketing strategy. Although it may sound complex, it’s actually pretty simple if you take time to bulk content together and keep it all organized around tags and keywords.

Evergreen content is a form of unique content that can be repurposed in multiple ways across multiple channels. As a result, such content is generally not event or time relevant, but it centers around your brand’s story, key offerings, and core message.

7. Visualize A Clear Path

Is your content heading in a clear direction in line with overall engagement and traffic? You need to make sure that is the case from the outset in order to progress through each stage of your marketing strategy. Be sure to track how each phase of your sales funnel is performing and seek out re-engagement techniques if you notice conversion rates fluctuating.

The ultimate goal is to develop a flexible strategy that demonstrates a clear understanding of the processes you need to follow to create SEO-friendly, highly sharable content. Along the way, you should always compare actual results against expected results so you can track how well your strategies are workings and make any required changes.

Ending Words

In order to create a successful content marketing strategy, you need a solid understanding of effective project management, which involves having a solid overall vision of your plan as well as a detailed breakdown of each stage. Content marketing strategies require a mixture of art and science to ensure they are a success.

Effective digital marketing strategies can be tough to create, but with sufficient practice, you can master techniques that work to your benefit. Keep in mind your aim should be to remove your focus form conversions and profits and instead center your efforts on the human element – your brand story, the buyer’s journey, and audience engagement. If you learn how to authentically engage with your target audience, you are almost guaranteed to see success.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Understanding The Importance Of Digital Marketing In Houston

August 6, 2019 By SEO Houston Pros Leave a Comment

Learn All You Should Know About How Houston Digital Marketing Operates

The purchasing patterns of consumers have evolved a lot in the last 10 years or so. It’s gotten to the point that many consumers are beginning and also finishing their shopping adventure completely online, which just demonstrates the power of digital marketing. Given this shift in the marketplace about how consumers make their shopping choices and even their buying, digital marketing is now crucial for any company hoping to keep up with the modern economy, no matter what sector or size they are.

What Exactly Is Digital Marketing Then?

Before you can learn about the ways in which digital marketing operates, you need to first know what it specifically is. Digital marketing could be defined as a way of promoting products and brands, both online and through various other digital mediums. Nearly every company or business has a particular audience that they are targeting and digital marketing is what gives these companies ways of connecting with their target consumers over the internet and in other digital channels.

Companies and the marketers responsible for their growth and success employ numerous digital technologies in order to convey marketing messages to specific audiences. On top of its own website, a business might also use social media, smartphones and mobile technology, email marketing, and display or PPC ads among many other things in order to draw in target consumers and engage them.

How The Tactics Of Digital Marketing Function

Company owners need to have a good grasp of digital marketing and how it operates in order to make wise choices in terms of their own digital marketing campaigns. The secret to comprehending all of this is by first learning the various particular elements involved and then being aware of how they each pave the way to marketing success. Keep reading to learn these different marketing tactics and how they can be useful to you and your business.

Website Marketing

The website your company has or will have is the foundation for nearly all of the rest of the digital marketing strategy you use. Your company website is usually the first place that your target audience forms an impression about your brand. On top of that, it’s also going to be the place where your leads get converted into paying clients. As such, your website serves a central role in your broader digital marketing efforts.

The primary goal of any digital marketing is the attraction, engagement, and conversion of prospects and leads. Nearly every technique you employ in all of this should be eventually leading your prospects to your website in order to either learn more or actually buy something.

There are times that your website is going to be your company’s only opportunity to make that crucial first impression. Given that, you need to be mindful of the site layout, graphics, and colors.

Search Engine Optimization

SEO is a huge factor in digital marketing. Search engines are the place to start if you’re looking to reach out to prospects that you’re hoping to convert. If you’re not constantly doing something to improve the SEO of your site, then you’re neglecting perhaps the most powerful avenue of generating lots of leads.

SEO is a process of making your website and its content appeal to the major search engines. Your final objective is ranking higher on any search engine results pages that relate to your products or services. When you rank higher in the SERPs, you’ll have more organic traffic coming back to your company’s website.

SEO doesn’t just get your website more traffic, but what’s considered high-caliber traffic. That’s because the traffic you will attract isn’t just high in volume, but those who are interested in what you have to offer. When your website focuses on the right subjects and keywords, you get to start reaching out to anyone online who are looking for things like what you have to offer.

Content Marketing

Another crucial tactic in digital marketing is content marketing. This is basically when your company comes up with and then promotes particular content resources with the intention of drawing in and engaging prospective clients or customers. You can create content resources or assets for many different reasons, which might include specific things like customer retention, boosting website traffic, getting leads, or just promoting brand awareness.

Regardless of which techniques you employ as components of your company’s digital marketing strategy, you’re going to need to put content out there in support of your efforts. That might be as small scale as thank-you emails to your subscribers or larger scale like an e-book that goes over and offers solutions to target consumers and the difficulties they might be looking for answers to.

The following are just several kinds of content marketing that you might establish in pursuit of digital marketing:

Ad content
Blog posts
Case studies
E-books
Images
Infographics
Social media content
Podcasts
Testimonials
Video content
Webpages
White papers

The trick to coming up with effective content resources that help drive your digital marketing efforts is by meticulously picking subjects that your audience is likely to find the most appealing. Unless you’ve already done it, be sure you research your target audience. You might even want to come up with some consumer personas to learn what about your customers. This will help you figure out what sort of content is going to prove attractive to them.

Social Media Marketing

Nearly every modern brand is employing social media marketing as a way to help their larger digital marketing efforts, specifically to get more traffic visiting their website. Social media marketing centers around the ideas of promoting the content so you can engage target consumers through options like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Digital marketing needs this particular technique because it helps companies grow their brand awareness, get more leads, and enjoy better customer engagement.

The one feature of the social media marketing that you might find most advantageous is just how large an audience is available to you. For instance, 8 out of 10 Americans that are online are also on Facebook. If your company isn’t using social platforms to reach out to and engage customers, then you’re really missing out on something that could mean a lot of new leads.

Social media can be very useful on its own, but it’s also something that helps every other one of your digital marketing efforts. For example, if your company creates an insightful e-book that your target audience is very receptive to, then social media can be used for promoting it, as traffic is driven to the download’s landing page. You could even use chapters or sections of that e-book as future social media content to lay the groundwork for more interest later.

PPC Advertising

Even though your company’s digital marketing strategy should be focusing on generating as much organic traffic as you can possibly get, it’s not wise to ignore how powerful pay-per-click ads can be. PPC ads mean paying ad publishers each time that a new lead actually clicks on an ad of yours. One of the most popular and successful kinds of PC ads is Google AdWords. These can get your business showing up not only on the first search engine results page but also over the organic listings.

You might be curious about why you would want to pay for ads when you’re currently trying to boost your website’s SEO. It’s a good question. The truth is that while SEO is essential, it can still take time for it to generate results. PPC ads can fill in during the meantime. PPC ads get you results much more quickly since your site is at the very top of any search results pages for related search terms. When you show up on the first page of relevant SERPs, your company gets more visibility, making it much more likely that searchers find and then click onto your website.

Email Marketing

Email marketing is just another component of digital marketing. Businesses put out branded emails in order to reach out to the core audience they want. Use marketing emails to spread the word about any special deals or promotions you have, build up your sector position, boost brand awareness, and promote any events you have coming up.

The specific content of any marketing emails you put out should be based on what your particular campaign goals are. The following are only several examples of the kinds of email marketing content that you might come up with as part of your digital marketing efforts:

Sending out welcome emails anytime you get new users who subscribe to your company’s marketing list. These should tell them what’s likely to happen through your brand emails.
Delivering promotional content. Put news and information about future discounts and sales right in the inboxes of those who might buy from you.
Developing a periodic newsletter. Deliver this to subscribers to they have the latest content and business updates about your company.
Emailing leads once they download any content from your company site. Thank them for any interest they show. Also, take advantage of this opportunity to suggest relevant content to them.
Recommendations about other content assets or products. These should be based on the buying and browsing patterns of your customers and leads.
Nurturing new leads that have shown interest. Many companies make the mistake of only trying to use email marketing for generating new leads, but it works far more effectively in following up with those that look even remotely interested as well as handling customer retention.

As with all the other techniques already listed earlier, email marketing isn’t used just by itself. Yes, you could make a monthly newsletter for promoting specials via email, but email marketing is also something you can use to support other techniques, be it social media or content marketing.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!