Online Marketing - Archive - SEO Houston Experts & Search Engine Optimization Consultants

A Comprehensive Guide To Choosing Digital Marketing

July 23, 2022 By SEO Houston Pros Leave a Comment

Why Businesses Need Digital Marketing

In order to survive and prosper in this day and age, it’s vital for every company to invest in digital marketing. Though the goals of every company differ, their common goal is to expand their reach to new customers. To do this, they must tap into valuable marketing resources, among which the internet is one of the most important. Why do companies need digital marketing? Because it’s proven to increase revenue, customer retention, and profit margins.

What Is Digital Marketing?

Unlike traditional methods of marketing, digital marketing provides multiple channels of customer interaction. This means businesses can reach customers more easily, build relationships, and boost the lifetime value of each customer. With digital marketing, businesses can send out email campaigns in the morning and track results as they happen. Unlike traditional methods of marketing, digital marketing is much faster than traditional marketing. A company can write an email campaign in the morning and have it sent out to potential customers by noon.

There are four basic concepts of digital marketing. These concepts are largely influenced by the technologies that are used to create and distribute advertising content. The first two are the foundations of a good digital marketing strategy. Digital marketing requires creative thinking, data analysis, and writing skills. For the latter, creativity is essential. For the former, the field of digital marketing is ever-evolving, so it’s important to keep up to date with new developments in the field.

Traditional Vs. Digital Marketing

Both traditional and digital marketing have their own set of pros and cons, but both can be effective. Before deciding which one to use, it’s important to understand your audience, budget, and marketing goals. Traditional marketing is often preferred by Baby Boomers and Gen X. While digital marketing is ideal for any age group, traditional marketing is best suited for older individuals.

Although traditional marketing is hard to measure, digital marketing offers many tools to measure results. For example, Customer Data Platforms allow businesses to collect information from their customers and make informed decisions about marketing strategy. Additionally, traditional marketing is limited in its reach. Most businesses cannot reach a wider audience than their local area. Digital marketing allows businesses to expand their reach and create highly customized ad campaigns. In the end, digital marketing is the best option for a business’s marketing needs.

Digital Marketing Benefits

There are numerous benefits of digital marketing for businesses. The benefits are numerous, but they are not limited to online businesses. Unlike traditional marketing methods, digital marketing offers a much wider reach and lower costs. Furthermore, with its low costs and high ROI, this form of marketing is extremely convenient for customers. Customers can interact with your company and your products from any location, so you can target them wherever they are. In addition, you can select the best product for your budget, allowing you to reach more customers.

Traditional marketing efforts are limited by cost and exposure. For instance, your local TV channel may not reach people in another country. Moreover, you may not have the resources to ship products around the world. In contrast, digital marketing provides you with a great deal of control over your campaigns, allowing you to customize your marketing strategy to reach a wider audience and reach more customers. In addition to saving money, digital marketing also helps businesses to build brand loyalty.

Hiring The Best Digital Marketing Agency

If you want to make sure your business gets the maximum benefit from your online marketing campaigns, you should hire the best digital marketing agency for your company. While this may seem like an impossible task, you should remember to avoid the agencies that charge you too little for their services. They may be good at what they do, but that does not mean they are the best for your business. When choosing an agency, make sure to focus on the following qualities.

Experience is one of the most important factors when choosing an agency. You want someone who knows how the industry works and can implement campaigns that work. However, a brand new to the industry can benefit from fresh ideas. The key is to find a balance between experience and innovation, and a firm that knows the industry well will be your best bet. You can also check their track record and client testimonials. Ultimately, you want to find an agency that understands your industry and your brand.

Contact us or call us today for any help you need with your Digital Marketing campaign that leads to business growth! Visit our blog for more related articles!

Why Houston Online Marketing Is So Important

January 2, 2021 By SEO Houston Pros Leave a Comment

Top Reasons For Doing Business Online In Houston

While you do not have to run your entire business online, there are many benefits to being online as well. If you have a small business, you can benefit from the use of email to communicate with your clients and suppliers. A website can also be utilized to boost revenue and some businesses run their entire operations online only.

The Benefits Of Online Business

There are many benefits to online business with global 24/7 access being one of them. You will also improve customer service when you are online as you offer greater engagement flexibility. There are many cost savings for smaller businesses and the delivery of products is generally faster.

When you do business online, there is an increase in professionalism. Your paper waste will decrease which decreases your overall costs. You will also be able to manage your business from anywhere in the world as long as you have an internet connection.

A lot of consumers will prefer viewing products and services on a website before they have to meet you in person. The modern consumer also expects businesses to have a website or an email address. Business cards should have this information on them along with any other promotional material you create.

Managing Online Business Opportunities

The way that you manage your online business opportunities will vary depending on the systems and technology you use and offer. If you sell products, you can use the internet to create an online store. You can also manage your suppliers by ordering and communicating with them online.

Customer engagement is also possible online and you can easily get feedback from clients regarding your business. If you run a service business, you can offer your services via the internet. If you need to see people in person, you can make it easy for them to book an appointment with you online.

There are a number of online software packages that help you manage your business finances. You can make use of online banking, online tax services, and general accounting software. The internet also provides you with the tools you need to research your competition.

Your Future Opportunities

Business and industries are constantly evolving and you need to keep up with this. The internet can help you keep up to date with the changes you need. While you may not plan to have a website when your business first starts, this is something you need to have for the future. Online business is constantly growing and you need to keep up with this.

When it comes to planning the online parts of your business, you need to research your competition and see what they are doing. You should then determine which aspects of your business will benefit the most from being online. Once you have determined this, you have to look at your budget and see what you can afford right now.

You also need to become familiar with the laws and regulations related to your online business. Your requirements should also be considered as you need to choose the right software to help you achieve your goals. Take the time to think about any risks of doing business online and how you can mitigate them such as training your staff.

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Digital Marketing Vs Traditional Marketing In Houston: Which Is The Best?

November 20, 2020 By SEO Houston Pros Leave a Comment

10 Reasons Why Houston Digital Marketing Is More Effective Than Traditional Marketing

Part 2

5. Establishing A Brand

Whether you want to agree or not, it has become mandatory for businesses to establish a brand. And thanks to digital marketing, it is much easier to establish a brand than it was before. Because when you see all the options you have, and how affordable it is, you’ll quickly understand why everyone uses digital marketing to expand their brand.

6. Sharing Made Easy

A solid digital marketing campaign is going to have share options for users. This is considered a digital word of mouth because users get the opportunity to share the campaign if they like it. And with social media being as popular as it is, just imagine the viral possibilities.

7. Targeted Marketing

There are many reasons why digital marketing is more affordable. One of them speaks to targeted marketing. And even though it is applied to traditional marketing, it is not nearly as effective. Targeted marketing allows you to focus specifically on consumers that are likely to be interested in what you are selling. While this is a tough nut to crack via traditional means, digital campaigns are built on them.

8. You Have A Global Reach

The internet is pretty much everywhere. This also means that if you run a digital campaign, you reach past the borders that typically limit your options. A good example would be an e-commerce site. It’s open 24/7, and people from all around the world can shop there. Now imagine what you can do with a marketing campaign without border limits? This is the type of exposure that can take your business to the next level. And you don’t get it through conventional means.

9. Consumer Segmentation

As mentioned earlier, digital marketing makes it very easy to track consumer habits and trends. But it also puts you in a position to break down even small groups. You are at liberty to send targeted emails to specific consumers. And the more you learn about them, the more accurately you can group them according to your marketing strategy.

The consequence of segmentation will lead to even more affordable campaigns with even higher returns. Basically, you keep on reducing costs by using a focused digital marketing campaign.

10. Increased Consumer Engagement

While the internet can make things incredibly easy for you as a business, it also comes with some requirements. For example, users like it when everything happens quickly. They don’t want to wait when they can be shopping or browsing. So, user-engagement has become very important in this regard.

Digital marketing gives you the opportunity to engage your target market, and to keep your target audience engaged. The one thing you don’t want is to lose consumer interest. And maintaining engagement is made so much easier with the digital alternative.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

Digital Marketing Vs Traditional Marketing In Houston: Which Is The Best?

November 16, 2020 By SEO Houston Pros Leave a Comment

10 Reasons Why Houston Digital Marketing Is More Effective Than Traditional Marketing

Part 1

Digital marketing is an umbrella term that speaks to all electronic-based campaigns. For the most part, digital marketing is executed online. And the ultimate focus of these campaigns is to promote and sell products or services.

There is no question that the internet is leveling the playing field for startups and entrepreneurs. At the same time, it reduces the budget strain for bigger companies. And when digital marketing is compared with traditional marketing, it’s hard to think businesses still invest in the latter. Because living in a digital age means more people are spending time online.

Now, people prefer to shop from the comfort of their homes. And if they don’t shop from home, they window shop online before getting in the car. So it does not matter what type of business you are running, it needs to have an online presence if you want to compete with your peers. And this is where digital marketing comes in.

Here are 10 reasons why digital marketing is more effective than traditional marketing:

1. Digital Marketing Is More Affordable

One of the main challenges any business face will be the marketing budget. Buying exposure does not come cheap, especially if you are looking at traditional channels like television and radio. And this is also why startups used to have it so hard. Without big marketing budgets, how do you compete with the big players that dominate all media areas?

But things change when you take the marketing campaign online. All of a sudden, it becomes incredibly affordable to reach your target market, and you can do it much quicker than you think. When it comes to affordability between digital and traditional marketing, the former is the clear winner.

2. Greater Returns On Your Investment

Adding to the affordability factor that was just mentioned, the odds of seeing better returns are much better online. Not only do you spend less to reach your target market, but you are more likely to stimulate business through solid digital marketing tactics. The result is an ROI you can smile about all day long.

3. Campaigns Are Easy To Monitor

Another big advantage of a digital campaign would be tracking elements. With traditional marketing, it can take weeks and months to receive data on how the campaign is performing. But a digital campaign provides data the moment there is activity.

For example, email software allows you to monitor the number of emails delivered and read. While analytics provide interesting information regarding user habits and trends. The best part is that you can get this information quickly and not waste any precious time. And once you have this information, you can think about making some valuable changes.

4. Instant Changes

Assuming you get a bunch of billboards set up all around the city, only to learn the campaign is flawed or simply doesn’t draw enough attention. What do you have to do to fix this problem? Yes, it’s going to take time and money to retract, reprint, and replace all the billboards.

With a digital campaign, it takes a few clicks. When a campaign is doing great, you can quickly invest more with a few tweaks. And if the campaign isn’t doing so well, you can make some quick changes or retract the campaign altogether – instantly. Now, compare it to the billboard scenario and it becomes obvious why startups run for digital marketing campaigns first. They make more sense and you can get things done right away.

Online Marketing In Houston: What Is It?

November 9, 2020 By SEO Houston Pros Leave a Comment

A Helpful Guide To Understand Houston Online Marketing

Using the internet to share information about a company’s brand, services, or products to potential customers is known as online marketing. This type of marketing is different than traditional marketing that typically uses billboards, print, and radio, and television ads. The goal of online marketing is to reach out to those who may be interested in what is being offered through different channels where time is spent shopping, reading, socializing, and reading online. There is a myriad of ways to market online, including search engine optimization, display advertising, Google AdWords, social media, email, and more. Marketing online provides a variety of benefits and poses some challenges when it comes to attracting and engaging potential customers through these digital channels.

What Are Online Marketing Tools?

In order to create and maintain a strong online marketing program, there are many different tools available:

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay-per-click (PPC) Advertising
Content Management System (CMS)
Customer Relationship Management (CRM)
Video Marketing
Content Marketing
Display Advertising
Social Media Marketing
Affiliate Marketing
Email Marketing
LinkedIn Ads
Marketing Automation
Marketing Analytics
Events & Webinars
A/B Testing & Website Optimization

One of the main benefits of using online marketing is that the impact of marketing a company’s products or services can be measured. The way a visitor interacted within various channels and arrived at a landing page or website can be measured. Plus, more significant information can be gleaned through further analysis that can be done to determine which online channels were most effective at turning visitors into paying customers.

Analyzing online experiences, whether using the web or a mobile app can also determine many things about a marketing campaign. First, analyzing the data can determine the best channels for turning visitors into customers. Looking at the data can help determine the marketing channels that are best at converting visitors to customers, helping marketers to determine the most cost-effective channels. Also, the data will show how customers engage with the website or app and show which customers more strongly engage. The more strongly customers engage, the higher the potential for upsells.

Online Marketing Challenges

While online marketing allows businesses to improve their presence on the World Wide Web, this marketing method also poses some challenges for the companies that delve into online marketing. One issue is that online marketing removes the personal touch. Messages and content is delivered virtually without any face to face interaction. However, it is important for marketers to understand their customers, including what they prefer and need. Online marketing does not provide opportunities for companies to have face to face conversations or utilize user testing to better understand their customers’ experience, putting them a step behind traditional marketing techniques.

It is also quite competitive and crowded in the online marketing world. Online marketing provides companies the opportunity to share products and services locally and in far-reaching markets, but the competition online is considerable. For companies that choose to market themselves on the World Wide Web, it can be difficult to hold visitors’ attention because of the number of other businesses that is also marketing themselves online. Because of this, online marketers must be unique in their ability to brand the company as they try out marketing campaigns across various channels.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

The Qualities Of A Skilled Houston Online Marketer Pt 2

October 21, 2020 By SEO Houston Pros Leave a Comment

10 Characteristics Of Successful Online Marketer In Houston

Part 2

5. You Are A Good Manager

A majority of online marketers need to delegate or outsource some marketing tasks at least. It is very rare for one person to be able to excel or have time for all aspects of marketing, including technical SEO, social media, communication, writing, etc. That is why it is very important to have really good management skills. Being able to motivate and inspire those around you who can help you achieve your goals is especially important.

6. You Truly Care About All Of Your Customers

Not only is a great user experience excellent for conversations, but it also is becoming increasingly important for obtaining and then maintaining high rankings in the organic search results. However, successful online marketers are not just looking to make a few fast bucks. They would like to meet – and even exceed – their website visitors and customers’ expectations. They know that is how to build profitable long-term relationships that are based on trust.

7. You Are An Excellent Communicator

To succeed in online marketing, it is critical that you have the ability to communicate effectively. That doesn’t mean that you need to be an expert speaker or writer. You just have to be able to professionally and clearly communicate your expectations and thoughts to team members, prospects, and customers. You also must be able to listen and really hearing what others are saying and to think, engage, and connect with things from somebody’s else viewpoint.

8. You Are Someone Who Makes Things Happen

Two of the keys to successful online marketing are analytical thinking and industry knowledge. However, if you cannot get your plans executed, then you won’t succeed online. Do you start tasks and projects often but fail to get them done? Do you prefer to work on the planning stages of a project than actually execute the tasks? Are you excited by research but then when it comes time to implement something you have lost all of your steam? If so, then online marketing might not be best for you.

9. You Are Able To Tell Good Stories

Marketing is becoming increasingly harder, as consumers continued to become warier and suspicious of being “marketed” to. One good way to cut through all of the clutter is to use stories. They help to create emotional investments in your product or business. Having the ability to envision a story and then articulate it for your brand is a defining trait of the most successful marketers as most consumers continue to become increasingly cynical and suspicious.

10. The ‘Next Big Thing’ Doesn’t Distract You

Usually, online marketing is a long-term pursuit. That is why it is very important to be able to maintain your focus over the long term. That means setting goals that are attainable – both short-term and long-term – and to not get distracted or swayed by irrelevant fads or trends. It also means seeing your projects through to completion and staying on task, even when people around you might be changing course and trying out new strategies. Although it is very important to stay adaptive and flexible, frequently changing your focus can eat away at your productivity rather significantly and you will be left in a state of constant flux.

The Qualities Of A Skilled Houston Online Marketer Pt 1

October 16, 2020 By SEO Houston Pros Leave a Comment

10 Characteristics Of Successful Online Marketer In Houston

Part 1

Whether you are a business owner who would like to do online marketing on your own or you are a professional marketer, in order to succeed you need to possess certain traits. Although some of the traits are inborn – which means you either possess them or you don’t – over time, most of them can be learned and then honed.

The following are 10 of the most important traits that a marketer needs to have:

1. You Love Good Puzzles

Online marketing is similar to a complex, large puzzle, especially in terms of SEO. The “SEO puzzle” has many pieces to it – with the most significant ones being link building, keyword research, user experience, technical compliance, and social media integration. Online marketers who are successful will be able to see naturally how all of the pieces fit together to form the whole.

Examples of things that a successful marketer would recognize include how organic link building is impacted by social media reach; how search rankings are affected by user experience; and the way that keywords can be incorporated while staying technically sound at the same time. If you are good at solving puzzles, then you will probably excel at SEO as well.

2. You Are Patient

When it comes to online marketing, you must in a lot of hard work now, despite the fact that you might not see any noticeable results for many months or sometimes even years. Online marketing does not offer any quick fixes. So you have to be prepared to work continuously towards your goal and not lose any momentum. It can be quite disheartening to not see short-term results. However, if you stay patient, the results that you do get will be worth waiting for.

Even professionals who have decades of experience in internet marketing and SEO can have hit and miss results. There are some days that are great while others feel like a bunch of doors that are being slammed in your face. That is simply how things are. If a new technique is mess up, eliminate it. It is working well, hold onto it, and learn how to use it to its maximum value.

One of internet marketing’s major component is content. Marketers work very hard to combine sentences in appealing and clear ways and publish thousands of words every year for their campaigns.

3. You Don’t Ever Stop Learning

Social media and SEO change constantly. Google makes tweaks to its ranking algorithm several hundred times per year, and there are always new social media platforms emerging. To stay authoritative in terms of online marketing, you have to love lifelong learning. that means staying current on industry news, networking with others on a regular basis who are part of the digital marketing space, and attending conferences.

This is pulled off by internet marketers through reading nonstop to come up with an endless number of ideas. To establish a good reputation and credibility online, you must make sure you give the right information. When you do a lot of reading, it also provides you with many creative styles that you can incorporate into your own copy.

4. You Are Someone Who Is Trustworthy

Today more than ever, people buy things from other people they trust and know. Being trustworthy and having the ability to convey the trait to other people, is critical if you want to be a successful online marketer. Keyword-laden, spammy copy, self-promoting relentlessly on social media, and over-the-top landing pages can damage or even destroy your online reputation. If you are trustworthy and authentic that will help to set you apart from the crowd and help you build long-term relationships with clients and customers.

The Essential Things To Master In SEO Houston

October 29, 2019 By SEO Houston Pros Leave a Comment

11 Key Factors Of SEO Houston That You Need To Master

Effective SEO is not a stand-alone strategy. In order to successfully implement the strategic elements of search engine optimization, there are many issues that you need to take into account.

Depending on your target audience, a solid SEO formula requires coordination to help you draw in prospective clients and convert them into sales. Below you will find 11 significant factors that help you achieve great results throughout the entire SEO system.

1. Know Your Audience & Trade

Your main goal throughout the SEO process is to identify who is looking for your products and services. This is the main key to developing a successful strategy that brings in the targetted audience.

Understand your business.
Are you familiar with your competition?
Get helpful tips from successful competitors to improve your own SEO techniques.
How is your competition benefiting from SEO?
Who amongst your industry is your biggest rival?

As you seek to learn more about your competition, it can give you a headstart in putting together your own comprehensive plan that incorporates successful SEO strategies that others have used to their benefit.

2. Research The All Important Keywords

When a user goes online to search for different products and services they will type keywords into the search engine box. These keywords are then used to find websites that fit what they are looking for. It is up to you to determine what are the most important industry keywords that people are using to find the services that your business offers.

Once you determine the keywords being used that pertain to your industry, it is important to strategically plant them throughout your website. Your website will come up if the right keywords match what the user is searching. Depending on the precise keyword match as well as the popularity of your business will usually determine where you rank in the search engines. Very important!

Keep in mind a consumer’s needs are constantly changing, which means keywords change too. Remember this important factor and use it to stay one step ahead of your competition.

3. What is the Intent of the User?

What exactly is the user searching for? It is important to notate different variations of keywords so you can have these exact same phrases on your website. If you are off by just one word in a phrase, it can make a huge difference where you are ranked.

When a user types in a series of keywords they are looking for something specific. If you can meet that keyword specificity your website will get highly relevant traffic which is a tremendous avenue for success. Make sure you tinker around with the different phrasing to determine where your traffic is coming from and the relevance as it pertains to what the consumer is looking for.

4. It’s A Numbers Game!

Analytics plays a huge role in everything we do today and it is no different when it comes to search engine optimization. It is very important to have correct and timely data to analyze so you can customize your SEO strategy to meet the needs of the consumers searching for what you have to offer.

Paying attention to the relevant data as it pertains to keyword optimization can lead to targetting the right audience. After all, you don’t want just any traffic to your site, you want people who have a need for your products and services.

5. Using The Mobile Platform To Perfect SEO Strategy

Everyone today uses smartphones and because of this, it is vital to make your website mobile-friendly. Without a good design, even the best-optimized websites will fall by the wayside. Google is a leader in mobile-only results, so you need to diversify what users see both in a desktop setting as well as mobile-friendly design.

Some people in the industry only focus on mobile SEO techniques since that is where a large part of their business comes from. It depends on your own business as to which is best for you, but in order to get the best results and achieve maximum success, it is best to design your business websites to be both mobile and desktop friendly.

6. Search Engine Crawling

Search engines use a technique called crawling where they send out “spiders” to locate the content and analyze your website for the purpose of their rankings related to keyword relevancy and popularity.

Make sure you design the website for easy navigation so the search engine spiders can analyze every part of it. If you don’t have the proper files set up such as a sitemap.xml file, it will make it very difficult for the spiders to properly index your website with regards to search engines.

7. Indexing

Although indexing is different than crawling, it is essentially related in that good website management and your overall structure will help the search engines properly categorize your business. This is key because you’re searching to maintain keyword relevancy. In other words, you want your website to be indexed in the right category, otherwise, consumers will come to your website thinking you have what they need, only to see that they are in the wrong store.

By creating a sitemap, it explicitly gives the search engine spiders a roadmap to properly determine where your website belongs in their directory. You are helping them along and making it easy to fit your site into the category that you choose, not the other way around.

8. Getting Technical With SEO

It is important to have the right coding which includes JavaScript, Schema JSON-LD, Schema markup, and Canonicalization. All of these factors help make your website more user-friendly and speedier. A good website does not take long to load. Improper syntax and coding will cause errors and bad format to your site which sends visitors running away.

9. Highly Relevant Content

A good website has highly relevant content that the user is searching for. To get the most out of your website traffic, your content must be on point. This means that it should be relevant, unique, timely, and constantly updated. An updated website tells the search engines that you are still in business, and if you have unique content that is fresh and relevant to the keywords, there is a greater chance your website will get a higher ranking.

Keep in mind search engine spiders will penalize you for spammy content that is copied from other sites. That is why it is so important you have unique content that is updated on a regular basis. Content is king, but make sure it is YOUR content.

10. Links & Linking

Often times it is difficult to determine exactly what the search engines are looking for, but one thing still remains the same and that is good quality links. If you have a great website and business, chances are someone else is linking to it. This is used in the SEO world because it lets the spiders know that this website has some great stuff on it that other people are now linking to.

Never spam your website or other websites with links. When using links on other websites make sure you get permission from that site’s owner first that you are placing a link. If you just place links all over the internet, the search engines will pick up on that penalize you for it.

11. The Key Factor In Determining Overall SEO Success

To succeed in search engine optimization you must be on top of everything. There are no days off because keywords and consumer needs are constantly changing. If you take a proactive approach and not sit on your heels, you will get favorable results. It is important to have a plan and execute it each day because the optimization process never stops. Over time it will lessen once your business because bigger, but in order to build up your traffic, you will need to follow the rules that were laid out above.

SEO is not a get rich quick scheme. It takes time and plenty of patience to get it right. Keep studying up on industry techniques and soon you will see how simple it is to have a website that is perfectly optimized for the search engines.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Knowing The Vital Strategies For Houston Digital Marketing

September 12, 2019 By SEO Houston Pros Leave a Comment

9 Crucial Strategies That Are An Integral Part Of Effective Digital Marketing In Houston

Digital marketing is a term synonymous with networking strategies and campaigns. But to see the gains of digital marketing, you need to understand the procedure you will have at your disposal. Every digital marketing method you decide to use should help you stay afloat, giving a competitive edge and makes you a cut above the rest.

That then requires that you have a deep understanding of the ins and outs of digital marketing. You have to be familiar with the definition, its significant, and how you use the different digital marketing strategies.

What Is Digital Marketing?

It is a marketing approach that relies on the use of electronic gadgets and platforms. But there is more to it than you may think of from the outset.

Digital marketing is not something that came about with the advent of the internet. It has been around eve since electronic devices become an integral part of life and the way we do business. It entails more than just content generation and marketing, coupled with the leveraging of social media. Such things are part of the overall approach in digital marketing, but keep in mind that this is a marketing method that can take place online and offline.

Why Digital Marketing Matters?

The dependency on our electronic devices increases with every passing day. We are spending more and more time on these gadgets. Research shows that the average American spends more than 11 hours on electronic devices.

Those may be scary stats, but they are nothing compared to the fact that we are drawing ever so closer to spending every waking hour on these machines and gadgets. Given such statistics, digital marketing becomes a pivotal element in today’s world of commerce. The lack of adequate efforts to drive this marketing strategy can spell the downfall of your business. If you want to stay in the pack or ahead of them, then you should invest in digital marketing. Looking into the different methods employed in digital marketing and pick the ones that best suit your venture, target audience, and industry.

Types of Digital Marketing

1. Search Engine Optimization

It is a technique that entails growing online visibility for search results on search engines such as Google and Bing, among others. Search Engine Optimization (SEO) focuses on organic (non-paid) methods to ensure that your company, brand, product, or services appear on SERPs (search engine results pages). In short, eh user will receive individualized results for the keywords the input for the online search. Other elements also used to determine the results to show, including the user’s location and browsing history.

The search results are displayed in a list with the ranking determined by a search engine algorithm. The algorithms are updated continuously based on the users’ every changing way of engaging online and their searches. Therefore, if you manage to bag a high rank on the first SERP, then you are likely to enjoy more incoming traffic to your website. You then can convert those passive visitors into active customers.

2. Search Engine Marketing

You need to bolster your SEO efforts with some Search Engine Marketing (SEM). It will cover the areas the SEO fails to address. Ideally, the objective with SEM is to get the advertisement space on the SERPs. That means you will have to buy that space, meaning you will need to invest in paid search platforms such as Bing Ads, Google AdWords, and Next.

You will be charged a certain amount to have your advertisements appearing in various places on the search results pages. If you understand that SEM entails, then you will invest in it via options such as PPC (pay-per-click) advertising.

3. Social Media Marketing

At this point, you now know how crucial social media is in today’s marketing strategies. However, how well do you understand is implementation as a marketing tool? If you master how to leverage social media for marketing purposes, then it will be a platform that increases your exposure (online visibility). It offers an intimate approach to connecting and engaging with your customers. As you interact with them, you will manage to get valuable feedback that you can use to improve your products or services.

4. Content Marketing

Content is at the heart of it all. It is the material you display, be it text, images, or videos. However, prominence is given to written content. But even then, every kind of content has its place in today’s digital marketing hence the need to come up with an effective content generation and marketing plan that you can blend with other digital marketing elements such as social media marketing and SEO.

You need content to keep your target audience engaged. Therefore, the material you generate should be created with the audience in mind, taking into consideration the users’ likes, needs, and interests. And as these things dictate the subject for the content, you also need to consider their language and online search keywords they use so that you can utilize all that to boost your search engine optimization.

5. Affiliate Marketing

The need for hiring a salesperson for your brand, service, or products is the same way that you will need to invest in affiliate marketing, which entails paying for conversions. The affiliates are your sales personnel who promote your product or services and earn a commission. The beautify of it is that you will determine the rate and only pay for the conversions you get. You will not have to worry about upfront payments when it comes to affiliate marketing.

As you invest in affiliate marketing, make sure that all terms and conditions are clearly spelled out and agreed with beforehand. The affiliates you enlist will be your brand’s representatives tasked with carrying its message to the masses.

6. Influencer Marketing

Influencer marketing may be one of the newer tactics in digital marketing, but it has managed to make its mark known. It involves the use of people with a significant online reach and whom online users view or regard as experts. You will be leveraging their social influence to drive up traffic volume and sales. It is a popular strategy used in social media marketing. Some of the social media platforms known to be utilized in influencer marketing include Snapchat and Instagram. The influence will post images of your product or mentions your brand or services in their posts.

7. Email Marketing

Email marketing, as the name suggests, is about using your email address to update your customers or clients. You will be sending updates to your email subscribers regularly informing them about your business or what you have to offer. It helps establish a stable relationship as you make it part of your digital marketing campaign.

8. Viral Marketing

It is a strategy centered around creating content that has the potential of becoming a trendy topic. Such posts can be strange, funny, controversial, but bearing the power of sending the desired message across. It is one of the most effective ways of increasing traffic to a site over a short period. While viral marketing may be hard, its benefits are well worth the time and effort.

9. Mobile Phone Advertising

Lastly, you cannot overlook mobile phone advertising. We are in an age when everyone has and uses a mobile phone. Given this, all the other marketing tactics mentioned above can be done on mobile devices. Therefore, you need to ensure that your overall digital marketing efforts take into account the relevance of mobile phone advertising.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Sure Benefits Of Houston SEO For Small Businesses

June 17, 2019 By SEO Houston Pros Leave a Comment

A Basic Overview Of the 5 Benefits Of SEO Houston For Small Business

Search Engine Optimization is a science and art that allows small business owners to craft fast, robust and engaging websites that will rank well with the search engines. When this is achieved, the small business can count on a steady stream of high-value customers which will have a higher propensity for becoming paying customers.

SEO offers many other benefits on the path to web site supremacy. For example, brand awareness increases on your way up. This is because customers begin associating your name with the top-ranking options and this brings with it some prestige.

Following are the top 5 KEY benefits SEO offers small businesses:

1. User-Friendly Websites

One of the goals of an SEO campaign will be to create a fun, fast and engaging user experience. Even though the traditional goals were to improve the experience for search engines, it is essential that your visitors will have everything they need to make a successful well-informed decision when they arrive on your site.

A website that is fast-operating, well-organized and visually compelling will interest your visitor to come and find expert solutions to their problems. Your impeccable organized website should then be supported with top-quality engaging content that provides solutions to the issues your specific audience might be facing. This quality content will keep them coming back for more and will contribute to your authority in your niche.

2. Attract More Customers

While websites have many different uses the real reason any serious business has a website is to help them get a leg up on the competition. Why else will a successful website often be the product of $1000s of dollars of top-quality SEO work? Businesses who have better SEO than there competition soon begin to overtake their competitors and widen the gap between them.

One of the best things about SEO is that it is a marketing plan that can be selected for the precise needs of the company at the moment and then is expanded as greater profits allow for more functions and services.

3. Better Conversion Rates

Websites that have had search engine optimization work will load faster, provide better user-experience and perform the same no matter which device or browser they are being displayed on. The way the webpage performs is crucially important to brand image as online customers are looking for small clues to decide the reliability of an online provider. So SEO leads to loyal customers, returning visitors and more subscribers.

4. Build Brand Awareness

Perhaps the greatest advantage of being perched on the lofty pinnacle of 1st place SERPs is the great brand awareness that you can enjoy. For better or worse, shoppers believe that those companies featured on these choice positions are those offering the best quality, customer service, prices, etc. This means you gain a lot of credibility with potential customers.

Whether they actually click on your business or not, they will soon be back to shop again and next time they will see your options listed again the trust barrier will have been breached. This is why small business needs to take the time to list high in the search terms for the goods and services they are providing.

5. Bypass Competition

Let’s take an example of two competing business offering the same products at the same prices to the same audience. One of them has neglected SEO for alternative marketing options, while the other has spearheaded their digital-marketing campaign with a formidable SEO.

Considering that is the only difference, which business will be generating more customers from local searches? Which will begin making more money from those customers? Which business will have a faster track to their goals and objectives?

SEO is a powerful tool in experienced hands. If your competition has already started their SEO project they can have a considerable head start by now. It could be time to ask yourself what an experienced SEO expert could do for your online presence.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!