Seo Houston Tx Company - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Can Houston SEO Grow Your Business? Pt 2

February 7, 2022 By SEO Houston Pros Leave a Comment

8 Benefits Of Hiring SEO Expert In Houston

Part 2 3. Promotes Positive User-Experience

Your SEO campaign shouldn’t only be focused on raising your Internet presence through phrases or keywords, but also by designing a quality website that facilitates positive user experiences for web users who visit your site.

Your site needs to be simple to navigate and not intricate. When you do this, your website becomes easily accessible to search engines as it searches for quality in its site suggestions. If your web pages are loading slowly, has a complicated interface that is hard to navigate, search engines won’t pick it up.

4. Assists In Building Up Engagement & Conversion Rates

When your site is ranking at the very top of search engines, chances are that you’ll get the most traffic. More web users will click on your link. When these users visit your webpage, you can additionally build your engagement resulting in higher conversion rates.

You can use a chatbox or contact landing page whereby your potential clients can leave a message, from where you can begin a conversation. Include a link button to your social media on your webpage to give leeway to visitors who want to interact with your further. By doing this, you begin to foster a bond with your prospective customers that can be transformed into quality sales.

5. Increase Lead Generation

These days, almost everybody is online and around 5.6 billion individuals utilize Google search to locate the service and products they want. When a person makes a search, chances are that they are looking to make a purchase. If you have optimized your site with the right phrases and keywords, you will be visible on the searches which means you are in a much better position to kindle their interest.

6. Make Your Brand Valuable

When web users begin trusting your brand, your reliability intensifies, which raises the value of your brand. For your business to succeed, this is an integral aspect. SEO enables you to increase your brand value and as your value grows, you get more opportunities to lure more leads.

7. Produces Long-lasting Results

Most businesses don’t succeed in their SEO endeavor because they are not patient enough. When results aren’t immediate, they abandon their efforts and proceed to use another campaign.

You should not that SEO isn’t an overnight thing and will take time. Unlike other advertising strategies where results are Immediate, SEO is a steady and relatively long process. Once it has hit its stride, your online visibility and presence can last for months if not years.

8. Cost-Effective

Promotional campaigns are expensive. With SEO optimization, you can build your brand with cost-effective techniques. The long-lasting results you expect will inevitably save you cash. Hen people search, they will find your brand when they need it the most. This subsequently increases the likelihood of conversions, which gives you a feasible ROI.

Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Can Houston SEO Grow Your Business? Pt 1

February 2, 2022 By SEO Houston Pros Leave a Comment

8 Benefits Of Hiring SEO Expert In Houston

Part 1

Building up a business needs a tremendous amount of effort put in which is never an easy undertaking, particularly with regard to scaling up. It entails supervising how your organization functions, handling your financials and company and promoting your products, services, or brand that will transform leads into sales.

Given how technology is incorporated into nearly everything now, these undertakings have become effortless. Apart from advertising your brand with conventional leaflets, billboards, posters, radio ad placements, and TV, digital marketing provides a whole range of opportunities you can capitalize on.

Online marketing is integral in assisting your enterprise to thrive. Among the most fundamental things to do in your Internet marketing campaign is to design a compelling site. In conjunction with other online campaigns such as social media marketing or email marketing, having a site is an essential basis for your Internet presence.

However, just owning a website isn’t sufficient. You can’t wait for web users to accidentally come across your site whereas there’s an expansive ocean of opportunity called the Internet. You have to get your site on people’s faces. And that’s where SEO begins to be used.

Definition Of SEO

SEO or Search Engine Optimization is a system that enables your site to be located in search engines. It has the potential of organically growing your Internet presence and assisting your site rank high in SERPs.

SEO can assist your site to stand out from the competitive pool of competitors by using phrases and keywords related to your product, services, or brand. It is considered to be an essential tool that ensures your organization is more visible online. Although this method isn’t full-proof per se, it’s among the most effective marketing strategy to make use of in modern times.

1. Drives Traffic To Your Site

Establishing a business in this modern age is no stroll in the park and among the first undertakings in your marketing or promotional campaign is growing your awareness and image. Considering how billions of individuals can now be located on the Internet, having a site is an integral step when it comes to developing your business’ profile.

SEO can assist you to reach this objective and assist in pushing traffic to your website. It assists your site to stick out and makes it simpler for web users to locate you. By using SEO, you can be certain that the awareness level of your website will grow and steer click-throughs to your site.

2. Leads To Trust

SEO also assists in bolstering the authority of your brand. When your site ranks high in SERPs and can easily be seen online, it will automatically raise the credibility of the brand. This ought to be among your objectives when using SEO to facilitate your campaign strategies.

But you should note that this won’t happen overnight. This will need a lot of effort and time from you. You will need to build a positive user experience if you want your reputation to solidify as time lapses.

Call or contact SEO Houston Pros today for refined SEO services suitable for your business needs. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Why Houston SEO Can Improve Your Website’s Visibility Pt 2

January 19, 2022 By SEO Houston Pros Leave a Comment

4 Phases Of SEO For Local Business In Houston

Part 2

(Continuation)Here are a few calls to actions phrases that we usually use:

Schedule an appointment
Call Now
Fill out the contact form
Set up a free consult

We share a checklist with the clients to keep them updated about the progress of their websites.

Phase 3 – Off-Site Optimization, Citation Submission & Clean up

Phase 3 starts after we optimize a client’s website and the business’s social web pages. Next, we focus on off-site activities that leave a long-lasting impression on search engines. We ensure that the client’s business information, such as name, phone number, and address remains constant throughout the pertinent business directory sites and the web’s four main aggregators. Our team will thoroughly check major directors and aggregators for incorrect, missing, or duplicate citations and correct them wherever necessary.

This part is crucial as it lets the audience know the details of how to contact the business owner or its representatives.

Once we end phase 3, it gives us a platform to start working on building links so that we can prove that your website is trustworthy.

Content Strategy

Isn’t it irritating when someone reminds you of your basic duties at work every single day? You know what to do, yet someone still goes through the list when you come to work. This may be irritating but it’s for your own good. Some business owners need these reminders. It involves creating relevant posts about the services and products offered by the business. Posting a 500+ word blog on the website may suffice. However, it’s important to post such blogs from time to time so that the search engines can re-crawl back to your website and target the keywords. They would accordingly show the posts whenever your audience searches with related terms.

Phase 4 – Ongoing & Advanced SEO: Link Building, Tracking, Updates

It is essential to build a solid foundation for a website so that it can create an authoritative position in search engines. We ensure that the keywords in your website are strategically placed and your business listings are consistent throughout the internet. These alone should improve your website’s ranking in search engines.

We maintain the momentum of this buildup by posting and promoting blogs and new posts on your website. Additionally, we monitor how the strategies work and fine-tune them every month.

Our SEO team believes that links from other websites are crucial for link-building as they increase your site’s overall outreach. We will spend time identifying the sites with high authority and how to include their links into your website without looking out of place. Sure, SEO is a time-consuming job, but it can provide the platform that can increase traffic to your website. Once you start posting new content, you can also increase the number of high-authority links on your website. This may tweak your site’s rank on Google, and you should see it rank among the top 3 names in the search list.

Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!

Why Houston SEO Can Improve Your Website’s Visibility Pt 1

January 14, 2022 By SEO Houston Pros Leave a Comment

4 Phases Of SEO For Local Business In Houston

Part 1

Many business owners are still unaware of what SEO means. There’s a common belief that SEO refers to a set of tactics that can manipulate Google’s algorithm. No, it doesn’t work that way. If you want to see your company’s website on the first page of a search engine, you should not only adhere to the guidelines set by the search engine but also follow the best online marketing practices. Here’s a quick look at how Google works and what you can do to make your website rank higher:

Research possible keywords that people may use to search for your products and services
Onsite optimization to allow search engines to associate your website with respective keywords
Improve your site’s speed and mobility across all devices
Review business listing citations on the best data aggregators and online directories
Postpositive reviews on your Google My Business page
Post-keyword-rich content on your website
Post links to other sites on your website to prove that your business is authoritative and valuable

Although these strategies may seem easy, they are difficult to implement. However, they give you an idea of what to do to rank higher in search engines. Given below are a few phrases that can improve your site’s visibility in search engines and increase the traffic to your website:

Phases Of Our SEO campaigns

Phase 1 – Onboarding & Site Assessment

In order to help our clients better, we first hold a meet where we discuss their customer demographics, metrics, competitors, goals, and the procedure to track new customer leads in the SEO campaigns. We also have a back-office team that collects data regarding logins on the website.

Next, we assess your site’s SEO and come up with a comprehensive report that includes the following:

Keywords that we should target
Average search volumes
Current traffic volume and website rank
Incorrect or duplicate citations on your site
Optimize your website on Facebook, LinkedIn, Yelp, and Google My Business
Assess how difficult the SEO campaign may get
Make a list of 5 backlinks of your company’s competitors
Set up a strategy for creating your website’s content

Once we complete this phase, we will provide a comprehensive report regarding the position of the website and what we need to improve its visibility in search engines.

Phase 2 – Onsite Optimization

Our next job is to optimize your website and its web pages that link to LinkedIn, Facebook, Yelp, and Google My Business. Optimizing the landing pages can improve the ranking of your website on search engines.

We also target each keyword that relates to different services that your company provides. With properly optimized landing pages, it becomes easier for us to create the content so that the targeted keywords can match with the search terms used by your audience. These small tweaks to the web pages are crucial, and they improve your site’s structure, thus ensuring that they impress the search engines.

In addition to optimizing web pages, we also optimize for conversions. This includes assessing the efficacy of the call to action phrases used throughout the website. If we feel that we need to improve those phrases, we will do the needful so that your audience can follow the instructions and convert into customers sooner than you expect.

Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

Why Use Houston SEO To Grow Your Business Pt 2

January 7, 2022 By SEO Houston Pros Leave a Comment

Top 10 Amazing Benefits Of SEO In Houston

Part 2

(Continuation)For example, the number of SEO outcomes and ROI will depend on the amount of work, time, and money you spend on it. Be cautious when trusting SEO services that promise instant results. Most of these companies may use black hat techniques to increase traffic to your site. But Google warns webmasters against using such techniques.

7. Provides Better User Experience

Google knows how to interpret a favorable and unfavorable user experience. In fact, a positive user experience helps improve the rankings of your website. A potential customer wants to know the answer to their query right away when they click on the listings. Google favors websites that provide accurate data and useful information to their visitors. If a customer visits a website that is slow, spammed with popup ads, uses black hat techniques, or provides irrelevant content, Google will consider the specific website to be a terrible experience and will lower the rankings of the site.

8. You Can Build Relationships With Other Websites

Earning a link from a reputable and relevant website is important to rank your site higher in Google SERPs. In fact, one of the biggest parts of optimizing your website is to focus on outbound search engine optimization strategies. For example, you can find chances for placements on industry blogs, relevant websites, and news outlets to significantly increase the growth of your brand. Google prefers websites that interlink, and you should focus on adding links from other websites and promoting them in your articles.

9. Allows For Quality Traffic

SEO helps webmasters attract high-quality and relevant visitors to their sites. Potential customers that are truly interested in your products or services are more likely to visit your site. That is where keyword research comes in handy. It helps a webmaster target visitors who are already in search of the keywords that he/she wants to rank for.

10. Promotes Brand Awareness

SEO increases your brand awareness among potential customers. A customer will ask a variety of questions as he/she passes through the buying cycle. In fact, most people tend to research a product or service a lot more than before since they have so much information at their fingertips. Effective SEO helps your website rank for numerous searches connected to the product/service you are currently selling.

How Can You Start Applying SEO To Your Business?

The most important thing is to learn SEO and the many opportunities it provides. Once you know how SEO could benefit your business, you can hire a reliable SEO analyst to help your business. A good SEO specialist will help improve the rankings of your website and attract high-quality leads to your business. If you are looking for a reputable SEO specialist, contact our highly trained professionals right now!

Why Use Houston SEO To Grow Your Business Pt 1

January 2, 2022 By SEO Houston Pros Leave a Comment

Top 10 Amazing Benefits Of SEO In Houston

Part 1

Here are the top 10 benefits of search engine optimization for your business:

1. You Can Generate More Quality Leads

SEO helps produce more leads than any other marketing strategy according to 57% of B2B marketers as well as B2C marketers. You can expect a 14.6% closure rate with SEO leads compared to only 1.7% with outbound leads. These figures show the importance of search engine optimization for your business.

2. You Don’t Have To Pay To Rank Organically

With search engine optimization, you don’t have to pay to rank on the first page of Google and the other search engines. This is one of the most important advantages of SEO. In fact, the search engine algorithms determine where your website ranks in its SERPs based on how SEO-friendly your website is. All you need to do is to create websites that are both SEO and user-friendly to rank higher in the search results pages. You save money in the process because you don’t have to pay search engines to rank at the top of search results.

3. People Trust Organic Results

More than 67% of visitors prefer to click on organic results when searching for information or products on the internet even though Pay Per Click advertisements appear above organic search results. In fact, people trust search engine algorithms more than paid advertisements since they know advertisers are paying for top slots. Instead, they choose to rely on search engines to give them what they want.

4. You Can Stay Ahead Of The Competition

Imagine two businesses in the same niche that offers similar products at similar prices! One company has its website optimized for search engines while the other doesn’t not. When all other factors are equal, which company do you think will attract more customers? Good keyword research will let you know exactly what your customers are searching for, what is your competition, and the keywords you need to target to get the best results.

5. You Can Measure SEO Results

Another important advantage of SEO is it allows you to track the metrics to tell you how successful your campaigns are. You are not in the dark. You know exactly how your marketing campaigns help your business grow. Every aspect of your SEO campaigns can be evaluated, improved, and worked upon. You will know exactly where you stand, how many visitors you get, how long they stay on your site, what key phrases did they search for, and more by using Google Analytics. Learn more about Google Analytics and how you can use it to improve your website by checking out our online Google Analytics course.

6. SEO Is A Long-Term Marketing Strategy

Even though search engine marketing strategies will have an impact on your business during the first couple of years, search engine optimization is a long-term strategy. You can expect improved outcomes for several years with SEO.

SEO Vs. PPC In Houston: Which Is Superior? Pt 2

December 18, 2021 By SEO Houston Pros Leave a Comment

A Guide On Choosing Between SEO & PPC

Part 2

PPC – Pay-Per-Click Advertising

Pay-per-click (PPC) ads involve buying traffic or “clicks” from search engines, including Google, and others. PPC makes it possible for you to swiftly harness search engine traffic by paying or bidding for keywords related to your product or service.

Benefits Of PPC:

Immediate results – As soon as your PPC campaign begins, you’ll notice an increase in traffic, clicks, and conversions. SEO might take months before your site begins to rank higher in the search engine rankings.
PPC is scalable and manageable – Once you decide how much you want to spend on PPC advertising, you’ll have a clear picture of how many leads you will receive in return. This goes a long way in helping you come up with an adequate budget for your digital marketing campaign. SEO is not that simple, and it may take longer or cost more money if the location or industry you want to rank for has stiff competition.
When you use PPC, you don’t have to worry about a search engine’s algorithm affecting your site’s ranking. Because you’re bidding on the top slots, your organic ranking won’t matter. When it comes to SEO, you must make sure that you are optimizing your website in accordance with Google’s recommended practices, or you risk losing rank or being punished for using black hat techniques.

PPC Disadvantages:

You have to dig into your pockets to achieve good results, and the more money you spend buying PPC ads, the better the results. Keyword competition has never been fiercer. This may imply that you’ll have to spend extra later for the same results you’ve been getting.
Researching and picking good keywords to bid on takes a significant amount of time and effort. Managing your keyword budget, tweaking your spending, measuring results, and playing the PPC game properly is a full-time job. You’ll either have to spend time doing it yourself or hire an experienced PPC professional to handle your campaign on your behalf.
PPC is similar to a faucet: Once it’s turned off, it stops supplying you with leads. If you suddenly have to redirect your PPC spending to something else, can your site survive with the leads you’re generating organically? SEO is long-lasting, and while it takes time and is never fully complete, it is similar to a rolling snowball: it takes some time to get going, and it may slow down from time to time, but once it has gained momentum, there is no stopping it.

Which Is The Best Option For My Business: SEO Or PPC?

So, which is superior? And which one suits your business? It all depends on your budget and industry.

Ideally, combining SEO with a well-structured PPC strategy will yield the best results for a business. You’ll rapidly see an increase in hits and leads, ensuring that your business brings in money as you wait for your SEO efforts to pay off. Keep in mind that a well-planned marketing strategy that integrates the two approaches – SEO and PPC – tends to yield the best possible outcome.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

SEO Vs. PPC In Houston: Which Is Superior? Pt 1

December 14, 2021 By SEO Houston Pros Leave a Comment

A Guide On Choosing Between SEO & PPC

Part 1

For years, people have been debating whether SEO or PPC is better. So, which is the way to go? Pay your way to the top of search engine result pages (SERPs) with a pay-per-click (PPC) campaign or grow your organic (or natural) search engine marketing campaign with search engine optimization (SEO)?

Deciding where to spend your digital marketing funds is challenging for many business owners, and it frequently leaves individuals questioning which method is superior.

Is there a correct or incorrect answer? Is it possible to choose both? To make this decision, you must first grasp the benefits and drawbacks of both SEO and PPC.

SEO – Search Engine Optimization

SEO is sometimes known as “natural” or “organic” lead generation. In general, SEO entails improving your web pages in order to improve their rank in search engine result pages. Organic SEO involves ensuring that search engine spiders can comprehend what is on your web pages and, ideally, rank your site higher than your competition.

Because of industry developments and changes to Google’s algorithm, the definition of SEO is subject to change. Even with modifications, SEO boils down to having a site that effectively describes what a business does and provides useful content to human users and Google search crawlers.

This might include ensuring that the website is in excellent working order by using clean coding and search engine-friendly content that appeals to both human traffic and crawlers. Cultivating inbound links from other websites can influence your “link authority” and help your site rank higher. Social media marketing, blogging, and online videos are the top three successful methods for obtaining quality or authoritative links.

Benefits Of Organic SEO:

Organic SEO is pretty cost-effective – The labor expenses of establishing and managing a pay-per-click campaign are typically the same as, if not more than, the labor costs of SEO. The distinction is that with a PPC campaign, there are ongoing click charges.
Organic SEO is long-lasting – A well-optimized website can maintain a high position in search results even after a PPC campaign has been discontinued.
Search engine positioning achieved through organic SEO is relatively stable, whereas PPC ad positions fluctuate based on your competitor’s bidding strategies. A well-optimized website with great content and strong link authority may maintain its search engine position even if you have to take a month off from SEO optimization.

SEO Disadvantages:

SEO is much slower than PPC. Results don’t happen overnight, and it might take months after optimizing your site to see actual results. On the other hand, PPC can generate leads for your site right away.
SEO is a continuous process. Your site will never be completely “optimized,” but its optimization will improve every time you dedicate more work and time to it. The good news is that your rankings will undoubtedly improve in the future, and you will hopefully realize the benefits of your SEO investment.
SEO takes time, especially if you decide to go with DIY SEO. You have the option of purchasing SEO tools or hiring digital marketers to handle SEO for you, but this will cost you money rather than your time.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

How A Houston SEO Can Grow Your Business’ Profit? Pt 2

December 6, 2021 By SEO Houston Pros Leave a Comment

7 Tips For Using SEO To Increase Sales In Houston

Part 2

(Continuation)Social media platforms also allow you to present a more humane side of the business. You can also use Facebook ads as a direct marketing tool and strengthen your customer service efforts through these platforms.

4. Local & Mobile

In recent years, two important changes have taken place in the search engine optimization industry. These changes include the increasing emphasis on local and mobile content and both these go together. Local search engine optimization is growing in importance as an increasing number of consumers use their mobile devices for search. Mobile is important as almost 30% of all mobile searches are performed with local intent. Also, more than 70% of search engine users typically go to a nearby business after doing a local search. In short, focusing on local content such as including local keywords and landing pages in your strategy, should allow you to generate more traffic for your e-commerce or physical store. Don’t forget that all your digital properties need to be mobile-friendly.

5. On-Page SEO

Paying attention to on-page optimization techniques is crucial to success in the cutthroat competition for organic traffic. There are several advantages of focusing on these techniques. It makes your website more user-friendly and search engines also find it easier to index pages. It will also help in raising your organic rankings and in optimizing important elements such as visuals.

6. Focus On Your Reputation

Not many people think of reputation management when they think of SEO but you should not ignore it. Reputation management may be defined as controlling the content people discover when they search for your business. Take the example of a restaurant with numerous bad reviews on Yelp. In addition, they engaged with a customer on Facebook leading to a public spat that looks immature. If a potential customer is looking for reviews of that particular restaurant, it is likely that they will come across those bad reviews as well as that spat on Facebook, and that’s something the restaurant will have to live with for years from that day onwards.

7. Creating An Integrated Strategy

Search engine optimization takes a lot of work. You can’t do it part-time. You need to make dedicated and well-thought-out efforts in order to increase sales with your SEO strategy. This is why you need to have a comprehensive strategy integrating all the above-discussed components. In order to achieve the desired results, you should have an experienced team in place. The team should be aware of the latest SEO practices and capable of creating and implementing a solid long-term SEO strategy after examining your goals.

How A Houston SEO Can Grow Your Business’ Profit? Pt 1

December 2, 2021 By SEO Houston Pros Leave a Comment

7 Tips For Using SEO To Increase Sales In Houston

Part 1

Sales are the lifeblood of business. In today’s digital world, it’s almost impossible to grow sales without a strong digital presence. Globally, e-commerce sales totaled $2.3 trillion in 2017 and this number is expected to grow to $4.88 trillion by the end of 2021. You need to have a well-researched search engine optimization strategy to take advantage of the growing e-commerce sales.

E-commerce is extremely competitive. This is why you should learn and implement the latest SEO techniques in order to get a bigger piece of the pie and to convert potential customers into buyers. The thing with search engine optimization is that it is evolving constantly which means practices that used to work yesterday might not work today or tomorrow, which makes it a challenge to increase your sales with SEO.

1. Focus On Keyword Research

The way keywords are used in SEO today has changed but keywords still remain important. Prospective customers might not be able to find you without proper keywords, and this is why you should make keywords the very foundation of your overall strategy.

One of the best places to begin your keyword research journey is Google Adwords. Thankfully, there are a number of other keyword research and planning tools to help you. Pay special attention to long-tail keywords as almost 50% of search queries use more than 4 words. Longtail keywords tend to be less competitive and typically convert at a higher rate. Once you have found the right keywords for your niche, it will help you target prospective customers who are searching to buy the products or services you’re selling.

2. Quality Content

Keywords are only a part, albeit an important part, of your SEO journey. You won’t reach anywhere without content. Don’t think of content as something that should be stuffed with keywords. Think of it as a proper tool that can be used for converting potential buyers into paying customers, for providing value to your customers, and as a shareable resource that can help you reach new audiences.

When potential buyers are scouring the Internet to find information about a service or product related to your niche, they will find different types of content such as webpages, blog posts, or social media posts that provide the information, answer their queries, and help them make a buying decision. By creating the most authoritative, most engaging, and most relevant content online for the targeted query, you will increase your chances of prospects finding your brand. It offers you an opportunity to build relationships with prospective customers and to convert potential buyers into paying customers.

3. Using Social Media For Growing Your Reach & Audience

One of the most critical and fastest-growing aspects of SEO strategy is social media. Consumers are increasingly using these platforms for engaging with businesses. Almost 80% of people online use Facebook to discover interesting content. It presents a huge possibility for you to get more leads, reach newer audiences and build strong relationships with your customers.

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