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Why Is SEO Essential For Digital Properties?

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12 Reasons For Implementing Quality SEO In Your Business

Today’s business has to embrace the digital dispensation for it to thrive, and these demands knowing how to incorporate SEO and the benefits of such an implementation. SEO (Search Engine Optimization) is at the core of every website’s visibility and searchability. However, not many businesses understand the other real value that this optimization offers.

Let’s look at the below 12 reasons why search engine optimization is the secret to take a company’s brand to the next level regardless of its size or industry.

1. Organic Search Is The Lead Source Of Website Traffic

Organic searches should take precedence when it comes to a site’s searchability. It influences the conversion funnel by improving the engagement between the buyer and seller. Furthermore, Google is the largest player when it comes to search engines, but that does not mean you overlook other players such as Bing, Yahoo, DuckDuckGo, Baidu, and Yandex, among others.

Every search engine in the market has a role to play in a brand’s online visibility, even if Google owns 75% of the overall search market. You should priorities Google’s SEO guidelines while also embracing those of the other search engines. The remaining 25% can impact your brand considerably.

Google is the leading search engine, and its official website is the most visited platform on the internet. It also is the most popular email provider with well over a billion users. It recently acquired YouTube, the biggest video content search platform, and the second biggest search engine.

2. SEO Builds Trust & Credibility

The first objective with implement any search engine optimization strategy is to consider the user experience. You must create a website that is not only beautiful with a clean presentation but one that is easy to navigate. That means users can find what they are searching for quickly, and this plays an essential role in build trust and credibility for your digital brand and properties.

You, however, should not expect to achieve this overnight. Your brand will accrue such recognition over time when you ensure that the following elements are factored into your SEO strategies:

  • Optimized on-page elements and content
  • Positive user behavior
  • Quality backlink profiles
  • Machine-learning signals

Attaining that authority will have a significant impact on your digital properties more than any other optimization tactic. You, nonetheless, will have to work on it because you cannot build trust and credibility overnight.

You should exercise patience, be committed, and put in enough effort to offer quality, valuable solutions to your target customers.

3. Good SEO Is The Embodiment Of Better User Experience

Many search optimizers are keen on achieving maximum visibility and getting organic rankings. However, few understand the role that user experience plays in getting there. Google has invested a lot in identifying and understanding favorable and unfavorable user experience. That is why meeting the cut set by Google requires doing things with the aim of creating a positive user experience.

Nearly every customer or consumer knows what they want when they do an online search. If they do not find it, then this creates a problem. If you offer a specific solution (product or service) online, then it must be searchable. That is how you will further your brand, and incorporate the necessary aspects of creating a positive user experience when doing SEO will work in your brand’s favor.

4. Local SEO Translates Into Enhanced Engagement, Higher Traffic & Conversions

With mobile traffic growing exponentially, local searches have become a key part of the success of small and medium businesses. When doing local SEO, you are targeting specific regions to optimize the chances of your company or brand to be found quickly and easily. As such, you will be shortening the links that take you a step closer to getting and closing a transaction.

When doing local optimization, the focus will be on specific areas within your location and the neighboring regions. That way, you can send out your brand’s messages at a localized level. You will achieve this by optimizing your brand’s site, its content, backlinks, and citations. You also must invest in local listings that are relevant to your business, product, or service, as well as location.

5. SEO Impacts The Buying Cycle

If buyers are doing their research, then you are the seller should also invest in the same; to know their interests, concerns, problems, and how to solve them. You can leverage SEO to relay the message you want about your business or what you have to offer.

Get this right, and it will influence the buying cycle. It will increase your brand’s visibility more so in segments where people need it; thus, it helps in creating reliable connections with your customers. In short, local SEO will enhance your brand’s visibility allowing customers to find it.

6. SEO Best Practices Are Always Being Updated

SEO is an ever-changing process. Whatever you implement today will reach a threshold and lose its impact on matters of search optimization. That is why short-term engagement plays a lesser role in any effective SEO campaign. You must re-evaluate your strategies consistently over time so that you eliminate any redundancies.

Search engines are continually innovating and bettering their services with every new update they issue. That is why you need to monitor them for changes so that you are not only compliant but also able to stay ahead of the competition. You should watch out for algorithm updates that change continues to know how they can impact or benefit your brand.

7. SEO Helps You Understand The Online Environment

The interwebs evolve with every passing minute; thus, staying on top of the changes can be a challenge. Being abreast of the latest in SEO means staying current with the updates implemented for searches. You should know the online environment, which includes the tactics used by your competitors and other business across relevant industries to discover what will be beneficial to your company and brand regarding your SEO campaign.

8. It’s Relatively Cheap

SEO costs money. However, it should not be a costly investment. In the grand scheme of things, search engine optimization should be relatively cheap. The payoff is often in furthering your brand and the business’ bottom-line.

Do not view SEO from the angle of marketing costs. It is more or less investment with prospective ROI. It should be worth its weight in gold over the long run, but as long as you award it the significance and attention, it deserves.

9. SEO Is A Long-Term Strategy

A robust search engine optimization strategy can have an impact within the first year of its implementation and have an effect that lasts for several years. But that is subject to straying current with the latest trends.

Improvements must start with basic optimization tactics. That is how a website that does not have a boatload of intense SEO elements and improves on the basic best practices that include decent user experience and establishing credibility will attain a substantial ranking in search results.

Overall, good SEO is based on long-term strategies. The more time, effort, and a bit of money invested into doing SEO, the better and more prolonged the benefits for your business’ website and brand.

10. It’s Quantifiable

Search engine optimization will not avail an easier way of calculating ROI as would the paid searches. However, you can measure a lot if you invest in proper tracking and analysis. The notable challenge is trying to connect the dots when trying to understand the correlation between the different actions taken on the back end.

Nevertheless, you should understand how some actions will impact performance and growth. That is why any effective SEO aims at such essential improvements to eliminate the need or struggles of connecting the dots.

Brands want to know their past, present, and future performances and prospects in the digital space, more so when they are paid some to execute things on their behalf. What other better way of showing the success of the search engine optimizations other than researching and compiling relevant data that reflects the strides achieved via the SEO campaign?

11. SEO Brings New Opportunities To Light

Any high-quality optimization campaign will always find a way of discovering and utilizing new opportunities for businesses and brands to thrive online. It thus means that quality SEO is all about submerging the right team into everything that is the brand or client.

That is how optimizers can effectively market a brand based on the stakeholders’ passion and understanding of their brand. As such, the SEO team becomes a stakeholder in the success of the brand while doing what is required for the target market to understand it.

12. Being On Page 1 Means You Are Winning the Click

According to research in the world of SEO, not appearing on the first page of search results point toward you are not killing it in organic searches. The study shows that the first three organic rankings are attributed to nearly 40% of all click-throughs. Conversely, 30% of all the results in the first two pages will not get clicked at all.

What does this mean? It implies two things:

  • If you are not on Page 1, that is where you must strive to be.
  • Users might type a search query and fail to find what they are looking for

Conclusion

Implementation of quality SEO is essential for establishing a robust online presence for brands and digital properties. It makes online marketing easier and well worth the effort. Every website’s online presence heavily relies on routine search engine optimization for it to grow, remain relevant, and stay ahead of the competition.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Helpful Guide For Hiring A Skillful Houston SEO Company

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Tips For Choosing A Reliable SEO Company In Houston

How can you be sure that the company will be capable of delivering the results that you need? Typically, you can tell what SEO company is capable of delivering by looking at the trail of breadcrumbs left behind. You can check out company reviews, case studies, and even their website content to know whether or not they are a reputable company.

To better narrow your search, you should leverage the tips below in order to help you identify the right company to partner with for your business.

Tip 1 – Define Your Goals

For one, you want to identify your goals. By understanding the areas that you want to improve the most, you should be able to figure out which company would be best positioned to help you accomplish your goal. For some, you might need an entirely new website. For others, you might only need SEO help. If you aren’t entirely certain which areas need improvement, you will want to invest in a thorough digital analysis of your business. A reputable agency will be able to showcase the data that is needed in order to prove what specific areas you should focus on within your business.

Tip 2 – Find An SEO Company That Tracks Everything

In order to truly identify the right solutions for your business, you should be actively seeking an SEO company that is capable of effectively tracking all of your company’s data. The SEO company needs to be able and willing to track everything from phone calls, contact forms, click-through rates, site visits, demographics, and more. In order to effectively identify the right strategies to focus on in your business’ marketing efforts, you need to make business decisions on facts and thorough analysis and not on simple instincts. A good and reputable company will track everything.

Tip 3 – Find Reviews & Case Studies

One of the best ways to identify the best company is by seeking unbiased reviews and opinions about the company. Thus, you want to try to sort through the different testimonials and online reviews that exist about the company on the web. You can find these unbiased reviews by checking out various review websites like Yelp and even Google.

For even more information to base your decision off of you should look into requesting actual case studies from the agency themselves. By getting an actual case study, you will be able to see exactly what the company is capable of and how they are well-positioned to help you. You can also ask for references which will give you further peace of mind knowing that you are choosing a reputable company. Any reputable agency will have various former and/or current clients that you will be able to speak with in order to ask specifics about the company.

Tip 4 – Schedule A Consultation

No matter how close or far away you are from the respective agency, you will want to schedule a consultation. Any reputable agency will be ready and willing to help research your industry and walk you through the various strategies that they have had success with in the past. A consultation is a great way to really assess the company that you are considering and it will allow you to ask any questions that you might have about their business or even specific to your business.

It is very important to be able to build a trusting relationship with an SEO agency that you hire. Therefore, you should be leveraging it as an opportunity in order to see how effectively you connect and whether or not you understand everything that is being explained.

Tip 5 – Define Your Budget

Prior to choosing a service, you want to be certain that you can afford it. Thus, you will want to plan out your budget ahead of time and ask for their package deals or rates that will allow you to identify whether or not you are a match based on budget alone. A lot of SEO agencies will have a variety of packages that you can opt for which will allow you to figure out whether or not you can fit it into your company budget.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

2020 SEO Trends You Can’t Ignore In Houston

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The 2020’s 12 Houston SEO Trends

With each passing day, new websites pop up and online competition increases. Because of this, it is a good idea to look into SEO as you revamp your content marketing strategy. To be ranked in a good spot with the most popular search engines, websites must meet certain requirements. SEO helps with the ranking of your website.

If you want to help your target audience have more success in finding your website it is important to know the latest SEO trends and update your website to help to boost your visitors.

So, let’s dive into the SEO trends for 2020.

1. Influencers & SEO

While ads are one way to learn about products and services. What people really want is information that they can trust and honest reviews. One thing that has allowed consumers to get this information is influencer marketing. Research shows that people will engage with well-known people way more than they do ads. Influencer marketing is growing as media companies and digital marketers invest more and more in this successful option. The influencer marketing budget for many marketers has increased substantially.

Do you want to generate more traffic? Partnering with or hiring an influencer can help you get the results that you desire. They can even help with backlinks, which just so happen to be the top factor used when evaluating the ranking of a web page.

2. Additional Search Engines

Most people agree that Google is the internet’s best search engine. This means that Google is doing all they can to improve the user experience. While Google may be one of the most talked-about search engines, that doesn’t mean there aren’t others out there.

3. Secure Your Website

In this day and age, safety is a major concern. While user safety isn’t necessarily related to SEO, it is something your visitors will expect. If users of your website don’t feel they are in a safe place, they will probably quickly leave.

You can make your site secure by enabling HTTPS protocol. This provides a secure connection that is authenticated and encrypted. HTTPS also helps keep intruders from interfering with any of your site’s communications.

Google also takes safety seriously so for those who do implement HTTPS, they are likely to see at least a minor SEO boost.

Plus, it is just good business to protect the privacy of those who may want to share personal information on your website.

4. Get Clicks With Snippets

Google is constantly improving the search experience and one of its newest implementations is Featured Snippets.

You can get more visitors to your site by taking advantage of Featured Snippets by doing a few simple things. You should make sure your website has clear answers to some common questions. Google’s algorithms will evaluate websites and rank them based on their quality. While it may not seem like that big of a deal, nearly 55% of Google’s clicks start from their Featured Snipped feature.

Content creators can increase organic traffic by considering how to provide information for Featured Snippets.

5. Optimize Your Website For Voice Search

Mobile devices are becoming more and more popular and more people are using them to perform searches. While it wasn’t too long ago that people typed words into the search engine box, which is where the term “keyword” came from, it is becoming more popular now to perform voice searches on the internet.

You can drive more organic traffic by knowing how you can optimize your site for voice search if you know how to implement conversational searches as a part of your SEO strategy.

Voice searches have changed SEO.

Since voice searches are done by asking questions using voices instead of typing keywords into the search box, things have started to change. The terms used with voice searches have become more targeted and more conversational.

This means that when voice searches are used, the search engine has to do quite a bit more work to obtain the information in which the user wants and those keywords which were short and choppy are less important.

Even if you don’t use voice search, it is expected that by the year 2020, over half of the internet searches will be done with the voice. Adapting to this new trend can put you ahead above the rest in the world of SEO.

6. Videos Are Vital

Along with voice searches, videos are also becoming more widely used on the internet. Many organizations, including Google, have done studies that have shown that over half the population prefers watching videos over television. YouTube is starting to turn into the new television.

A large percentage of internet users, especially the younger crowd, prefer obtaining information, whether it is for entertainment or academic purposes, via online videos. Adding videos to your website can put boost your ratings. Just be sure that your video is high quality and can keep your viewers engaged.

7. Mobile UX For Higher Rankings

Mobile web pages are growing in popularity and a website is likely to lose many users in the next few years if it fails to have a mobile version. This trend is quickly growing with no signs of slowing down in 2020. The mobile world is increasing in popularity as more and more people obtain the devices and cell phone towers are providing even better connectivity.

While mobile pages are important, technology is changing how users obtain information with their devices. A successful mobile site must grab the user’s attention and be easily read as it provides the information that your visitors desire.

Your website can reach the largest possible audience by having a mobile version of your site due to the fact that more and more people are using their smartphones to search and are ditching their computers.

8. Important Ranking Factors Include Dwell & CTR

It seems like things are moving faster with each passing day. This means that internet users are expecting things to move at the speed of light. With this being the new expectation, people want information as quickly as possible and that means the click-through-rates of the email (CTR) and the length of time visitors spend on your website, also known as dwell time, is now even more important to the SEO efforts you employ.

Dwell time and CTR are important metrics since they show how satisfied the web searcher is with your sight. Paying attention to the links used to get to your site and how long users spend on your website can provide you with valuable information. It can show you if visitors are obtaining what they want and just how interesting your content may be to them.

Typically, the longer a user spends on your site, the more satisfied they are when it comes to finding the information they desire. We foresee search engines placing more emphasis on dwell time in 2020.

9. An Excellent Digital Experience Is Expected

You can have the best possible content, but if your page does not load quickly enough, none of it matters.

If a web page does not load in a matter of seconds, research shows internet users are likely to leave a page and this is a huge SEO factor that should not be ignored. While it may seem like an insignificant amount of time, just a one-second delay can equate to a large loss.

Improving the speed of your page will help with your SEO and user experience. Navigating your website should simple and logical. It is important that you use words your audience will understand. Sure, you may have a large vocabulary and find something clever, it is a good idea to consider your audience and think about what they would most appreciate.

10. Artificial Intelligence

Today, artificial intelligence (AI) is among the most important technology. It has the ability to provide consumers with personalized and unique experiences and it used by a wide range of industries.

Artificial intelligence is quite technical in how it works, but the basics of artificial intelligence are that it can learn the various characteristics that make articles that have been published either valuable or not valuable.

Also, AI is able to automatically classify web pages and use the information to rank them and does so very accurately. Many companies, including Google, are using AI technologies in a wide variety of ways.

11. Content Is King

Having high-quality content is still one of the most important things you can do to drive business. While online ads don’t seem to be going anywhere, they are expected to become more expensive in the near future. And with the price you pay, there really is no guarantee that your audience will respond to the ads. Studies show that over ninety percent of ads are viewed for no longer than one second. This means nearly $40 billion was wasted in digital ads in 2017.

It’s not effective to rely on ads and instead, ensuring you have high-quality content is necessary for effective SEO. Users and Google want content that is timely, helpful, and relevant. And by doing so, your efforts will pay off in higher rankings in the search engine. Typically, searchers search for answers and your website should provide the answers.

SEO is still important for business in every industry. While many people relate SEO to keywords, there is a lot more to it than just that, including optimizing content.

Google, the most popular search engine, does its best to process information the same way that consumers do and with each passing moment, they are becoming more accurate. With increasing accuracy comes new trends that will bring about changes online to make sure that users are getting the answers they want in a very short amount of time.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

The Importance Of SEO To Your Houston Business Website

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SEO In Houston: Top 5 Reasons Why Your Business Website Needs This Strategy

Search engine optimization, or commonly referred to as SEO is considered to be one of the most widely practiced online marketing strategies. Not only it’s effective, but there is also a wide range of benefits, and we’ve listed below the top 5 advantages below.

Drives Website Traffic

When done properly, your website could end up being the top result in searches. This simply means that if you’ve ranked in some good search queries, you’ll receive the majority of those clicks and traffic to your website. Getting top rankings will significantly help your site with driving traffic. Additionally, SEO is all about making sure that you’re using the right keywords, meta descriptions, as well as title and page tags for your website to end up in search results. By making sure that your descriptions and tags are SEO-optimized, there are greater chances that your click-through rate will improve, which means that you’ve done the hard part, which is bringing traffic to your website.

Return Of Investment

Unlike other online marketing strategies, search engine optimization is none like others because it helps you build trackable and quantifiable results. It doesn’t matter what kind of site you’re promoting – whether you have an e-commerce website or a service page, you can take advantage of this and you can track almost everything in this strategy. This means that you can use the data that you’ve gathered to improve your keywords, descriptions and even perform other strategies to improve your rankings and traffic conversions.

As a matter of fact, comprehensive analytics will also give you more information that’s helpful when building traffic. Information such as demographics, engagement metrics, and other website activities can be traced, which you can use to improve your strategy. The right SEO agency can easily track the paths that the visitors have taken before they end up going to your site. This is very helpful for e-commerce websites as they can help you find the keyword they have searched even before they hit that purchase button. If you own a non-e-commerce website, you can also check these values by checking the path they took before they hit the “contact us” link. Using this information can help you assess and evaluate your SEO strategies, so you can further improve and change whatever needs changing based on the data that you have generated.

Cost-Effective

Contrary to popular belief, SEO isn’t expensive. In fact, it is considered to be one of the most cost-effective means of marketing a business online. When you’re doing SEO as your main strategy, this means that you’re targeting the market who are actively searching for your products and/or services. Regardless of the industry, you’re in, SEO can help save businesses money if compared to outbound strategies such as sending out cold e-mails and calls. While we still believe that cold-calling can still generate money for the business, it may cost 61% more than SEO. Additionally, since you’re targeting the right market who are actively searching for products or services you’re offering, there are chances that they’re more qualified to convert into sales as opposed to other marketing strategies, which means your company can save a lot of budget on this when done right.

Improved Site Usability

If you’re aiming for search engine rankings, one of the benefits of using SEO as your main marketing strategy is that you are forced to make sure that your website is easy to navigate to. A website with great navigation doesn’t just make it easier for your users, but it also makes it easier for search engines to crawl and understand how your website works. This means that if you’re planning on using SEO as your strategy, you have to make sure that your site’s overall architecture is well-arranged, which contains other links to other pages for easier navigation. Doing this alone makes it easier for search engines to crawl your site and give you better rankings, and at the same time, makes it faster for your users to find what they’ve been looking for from your site.

Increased Brand Awareness

When you have top rankings, this also means that your website will start generating more traffic, which simply means more traffic and exposure to your website. What happens when more people land on your site? That’s right – people will start to recognize and remember your brand. Also, when you’re on the first page of results for your targeted keywords, users will remember and associate yours through the keywords that they’ve typed. Aside from making it easier for them to remember who you are, this strategy also helps you gain trust for your companies as you’re perceived to be trustworthy and reliable. The more pages that you have on the first page for various keywords, the higher the chances that more people will visit your site, which equally means that more people will recognize associate these keywords with your brand.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

What Does An SEO Houston Company Do For Their Clients?

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Hiring A Great SEO Company In Houston: The Key Benefits

An SEO company delivers specialized marketing services to business clients who want to make their organizations easier to find on the internet. The core service these companies offer is search engine optimization, a blanket term that covers many different steps taken to make a given website rank more prominently on search engine results pages. When your site is well-optimized, search engine users who look for search terms that are relevant to your business and its products/services will be more likely to find you.

One of the foremost reasons to entrust this work to a specialized, professional firm is that they bring a great deal of practical experience to the table. SEO experts are intimately familiar with the steps needed to make your site more attractive to search engines, including (but not limited to!) Google, Yahoo, and Bing.

Any good SEO agency will be able to offer you a range of different experts, each highly-skilled in one or more aspects of SEO work. These skillsets combine to get many important jobs done for you. Examples include auditing your site’s search engine performance, constructing a customized digital marketing strategy, and effectively implementing steps that will boost your business and help you reach your goals.

A good SEO company makes it clear that it treats your business’s website just like its own. You can expect them to understand your long-term goals and build an SEO strategy that helps you reach them in sustainable, ethical ways. SEO experts are also great at providing full-spectrum service, making sure that you’re doing everything you can to boost your online visibility.

An SEO Company Makes Your Business Easier To Find

As noted above, the number-one job your SEO company works on when you hire them is to push your business’s website further up the search engine results page. Professionals keep track of the latest and most effective SEO tools they can use to achieve this goal. Common first steps toward improving your search engine ranking include tweaking the structure of your site so that search engines index it properly and researching the most effective keywords your site should feature to connect with your customers.

After overhauling your website from an SEO standpoint, your SEO company should succeed at improving your ranking. The result is attracting more attention from the right sort of search engine users — in other words, bringing promising new leads to your business.

An SEO Company Can Deliver Higher-Quality Website Traffic

You’ll likely hear the word “relevance” talked about a great deal when you start working with an SEO company. It applies immediately to the work your SEO experts do for you — they adjust your site so that it features relevant words and phrases more prominently. But relevance works both ways. Your SEO company isn’t just taking steps to bring in more traffic; it’s also bringing you more relevant traffic. That means you get visitors who are more inclined to use your products and/or services.

Getting more relevant traffic turns your website into a stronger conversion tool, helping turn leads into paying customers. When your SEO team tweaks your site to bring it more closely in line with visitors’ expectations, it will not just get more attention but also convert more of that attention into revenue. Search engine algorithms are highly trustworthy and do an excellent job of meeting users’ needs. This is why nearly three-quarters of all searches lead to conversion at a website listed on the first page of results shown to the user. Your business needs to be on that page, and a good SEO company can get you there!

An SEO Company’s Results Are Easy To Measure

A lot of traditional efforts in the realms of marketing and advertising are hard to quantify. In contrast, SEO is an extremely objective field with lots of data you can use to track progress and measure results. All SEO companies collect copious analytics on their work, and they’re typically happy to share this data with their clients. Get an analytics report from your SEO company and you’ll be able to see the value its services are providing.

Don’t be afraid to ask your SEO company for detailed data breakdowns — or for help understanding the numbers they show you. Good SEO firms aren’t afraid of demonstrating the strong return they deliver on your SEO investment. Key figures that you can and should examine include traffic volume, traffic sources, search engine rankings, and much more.

Core SEO Services Defined

To make sure that you’re getting good value out of your SEO company, you must have a working understanding of what they should be doing for you. Here’s an overview of some of the key services you should expect your team to be working on:

  • Evaluation & Site Analysis

Every SEO effort should start with an assessment of where your website stands initially. Your SEO experts will familiarize themselves with your site’s structure and start looking at its content to see where and how it currently uses search keywords. This step is essential for understanding both weaknesses that should be corrected and strengths that can be capitalized on.

  • SEO Strategy Development

An analysis of your current online presence needs to go hand-in-hand with a clear understanding of your target market. Your SEO team needs to understand not just how your site works, but how potential customers in your industry are searching for the kind of products/services you provide.

By combining a clear understanding of your business with an understanding of the online environment your customers operate in, your SEO company can start planning out an overall strategy for your optimization efforts. This process includes identifying the most effective search terms and keywords that your website should feature. The strategy phase can also include planning out specific steps that need to be taken to improve your search engine performance.

  • The Optimization Overhaul

Once your SEO team has built an optimization strategy that serves your business’s goals and meets with your approval, the biggest step in executing it is adjusting your website to match it. This can involve anything from minor tweaks that improve ease of navigation to major code overhauls to create a more mobile-friendly site. A key part of the optimization overhaul is also creating guidelines for future content creation to ensure that your site continues to perform well in the future.

  • Ongoing SEO Service

Realistically, optimization is not a “one and done” service. Search engines are continually refining their algorithms and standards, changing the way they rank sites and potentially undoing optimization steps you took in the past. This is why it’s a good idea to talk to your SEO company about continuous SEO services. Your site’s search engine performance can be monitored and corrective action can be taken if it becomes necessary. You may also need ongoing assistance with content creation — a vital part of many (but not all) SEO strategies.

How To Pick The Right SEO Company

Unfortunately, not every SEO agency is equally worthy of your business. There are unscrupulous firms out there that take shortcuts and use questionable tactics to give you short-term results. This kind of SEO work can end up doing great damage in the long term, resulting in search engine penalties and hurting your online reputation. It is worth the extra time it takes to verify that you’re dealing with a reputable SEO firm.

Here are favorable signs to look out for:

  • A Proven Track Record

As noted above, SEO is a highly-measurable industry. Any SEO company worth its salt will have testimonials and case studies available showing what it’s done for past clients. And the results the company delivers are easy to verify — you simply need to look at where their former clients are ranking on the search engine results page now.

  • Flexible Services

A lot of the less-reputable SEO companies out there minimize the effort they put into their work by attempting to apply “one size fits all” solutions to all of their clients. You want an SEO team that expends the effort to understand your business and build a tailored solution specific to your needs. Good SEO firms also take your resources into account; you should look for the company that works within your budget rather than the one that demands more money.

  • Minimal Outsourcing

As a rule of thumb, the SEO company that performs all of its work in-house delivers a higher quality of service. Outsourcing is extremely common in the SEO world, and the quality of the work done on behalf of your business becomes difficult to control if it’s being farmed out to third parties. Quality is more consistent and responsibilities are clearer when you work with an agency that handles most or all of its work in-house.

Many other factors need to be considered when you pick an SEO company, but these three cannot be overlooked. It is also a good idea to look for a firm that offers comprehensive digital marketing services — these teams are better equipped to keep up with your business as your needs evolve.

An SEO Company Shines An Online Spotlight On Your Business

Hopefully, this information has helped you develop a better understanding of what an SEO company can do for you. SEO is all about improving your online visibility, and effective SEO companies know how to accomplish that goal reliably and affordably. Take a realistic look at your organization’s internal capabilities. The best way to start doing SEO work is almost always to turn it over to trustworthy professionals, and that means finding an SEO company that suits your business’s needs.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Knowing Why Your Website Isn’t Ranking In Houston

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Reasons Why Your Website Isn’t Getting As Much Traffic

Does your website receive tons of traffic like it used to back in the day? Many websites start recording traffic slows down after some time. Although this might be normal, chances are something is amiss and needs fixing. While running diagnosis of the entire website might not reveal any results to go by, there still is something you should or haven’t done to ensure your target audience find you. Here are some of the reasons your website might be experiencing a traffic slowdown.

1. You Stopped Investing In SEO

Search engine optimization is an ongoing process that should never stop at any given point. If you only optimize your website once for search engines and organic visitors, then chances are your rankings have gone own since then. The only way you can stay in the game, or ahead of it, is by keeping an active eye on SEO and newer methods employed every day.

Google and other search engines are always updating their code and algorithms to help ensure users get the best experience. This puts your SEO toolkit to the test, another reason you should keep on updating your tricks. While your SEO tools might be on point, they too require servicing to remain relevant in the otherwise competitive marketplace.

When was the last time you had a look at your SEO tricks and had them updated? If you can’t seem to remember, then this could be the reason you aren’t getting lots of traffic anymore. There’s however time to turn the tables around if you work on these.

2. A Change In How Users Search For Content Online

Users, like search engines, evolve to find better ways to search for content online. While you may have very little to do about it, you still need to understand that the market is dynamic and always evolving, hence a need to evolve with it. Keywords that were popular 5 months ago might not be as popular; search engines might have changed their code, among other changes.

Explore Google Trends to see and find out about trending keywords and what might have happened to the once-popular keywords. Google Search Console Search might also help you see what the end-user sees about your website. As mentioned earlier, the online world is always evolving and calls for the same from you. Growing with it will help you maintain a healthy traffic stream and also remain relevant in the field.

3. Poor Content

If you have been around for some time, you then most definitely remember the Google Panda update that sent many websites parking. Many of these websites suffered because they had published poor content, some of which weren’t relevant to the context. Google has never stopped releasing updates to ensure consumers get the best experiences and relevant info from their queries online. That said, you need to look for ways to improve or even update content on your website to suit your consumer needs. Here are a few questions to ask yourself before taking these measures.

  • Is anybody searching for my content?
  • Does it answer their questions?
  • Do they get a solution from my content?

If your content doesn’t satisfy either of the three, you can then be sure your rankings on google are pretty low. Many users won’t even have the desire to come back if they can’t get what they need. That said, it is time to update your website with more relevant, up to date and informative content. Publishing informative and high-quality content is the only way google bots will take note of your site, hence redirect traffic your way.

Other content-related issues that could be affecting your website include:

  • Lack of relevant content
  • Plagiarized content
  • Articles similar to each other and carrying identical titles

Focus on creating informative and high-quality content to stand a chance in the market.

4. Not Paying Attention To Mobile-First Indexing

The most significant percentage of internet users and online traffic today comes from mobile users. The mobile revolution has forced Google and other search engines to take note, one of the reasons they introduced mobile-first indexing. That said, you need to ensure your website is mobile-ready and friendly. In other words, it needs to be accessible and usable via mobile platforms and smaller screens. Although desktop versions may still have a play here, mobile is where your target audience is. You need to make it possible for all mobile users to find and use your website with ease while on the go. Creating a mobile-friendly website should help you see a bump in inbound traffic.

5. A Slow Site

No one wants to wait more than 5 seconds for a website to load. Slow website loading speeds almost always leads to poor user experience and angry audiences. Your website needs not only to be lightweight but also load fast enough to ensure target audiences don’t have to wait too long. Research shows that the average internet user will only wait a few seconds, 5 seconds if you are lucky, for a website to load. Although some users might linger on for some time, many will hit the back button and look for an alternative. Sorting the snail-speed issue could be all you need to do to get your traffic back.

Conclusion

Several factors can be the reason your website isn’t performing like it used to. Taking all the factors outlined above into consideration, and taking long-term fixes for the same is the best way to retain your clients and potential customers. You also shouldn’t turn to quick fixes either.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Essential Things To Master In SEO Houston

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11 Key Factors Of SEO Houston That You Need To Master

Effective SEO is not a stand-alone strategy. In order to successfully implement the strategic elements of search engine optimization, there are many issues that you need to take into account.

Depending on your target audience, a solid SEO formula requires coordination to help you draw in prospective clients and convert them into sales. Below you will find 11 significant factors that help you achieve great results throughout the entire SEO system.

1. Know Your Audience & Trade

Your main goal throughout the SEO process is to identify who is looking for your products and services. This is the main key to developing a successful strategy that brings in the targetted audience.

  • Understand your business.
  • Are you familiar with your competition?
  • Get helpful tips from successful competitors to improve your own SEO techniques.
  • How is your competition benefiting from SEO?
  • Who amongst your industry is your biggest rival?

As you seek to learn more about your competition, it can give you a headstart in putting together your own comprehensive plan that incorporates successful SEO strategies that others have used to their benefit.

2. Research The All Important Keywords

When a user goes online to search for different products and services they will type keywords into the search engine box. These keywords are then used to find websites that fit what they are looking for. It is up to you to determine what are the most important industry keywords that people are using to find the services that your business offers.

Once you determine the keywords being used that pertain to your industry, it is important to strategically plant them throughout your website. Your website will come up if the right keywords match what the user is searching. Depending on the precise keyword match as well as the popularity of your business will usually determine where you rank in the search engines. Very important!

Keep in mind a consumer’s needs are constantly changing, which means keywords change too. Remember this important factor and use it to stay one step ahead of your competition.

3. What is the Intent of the User?

What exactly is the user searching for? It is important to notate different variations of keywords so you can have these exact same phrases on your website. If you are off by just one word in a phrase, it can make a huge difference where you are ranked.

When a user types in a series of keywords they are looking for something specific. If you can meet that keyword specificity your website will get highly relevant traffic which is a tremendous avenue for success. Make sure you tinker around with the different phrasing to determine where your traffic is coming from and the relevance as it pertains to what the consumer is looking for.

4. It’s A Numbers Game!

Analytics plays a huge role in everything we do today and it is no different when it comes to search engine optimization. It is very important to have correct and timely data to analyze so you can customize your SEO strategy to meet the needs of the consumers searching for what you have to offer.

Paying attention to the relevant data as it pertains to keyword optimization can lead to targetting the right audience. After all, you don’t want just any traffic to your site, you want people who have a need for your products and services.

5. Using The Mobile Platform To Perfect SEO Strategy

Everyone today uses smartphones and because of this, it is vital to make your website mobile-friendly. Without a good design, even the best-optimized websites will fall by the wayside. Google is a leader in mobile-only results, so you need to diversify what users see both in a desktop setting as well as mobile-friendly design.

Some people in the industry only focus on mobile SEO techniques since that is where a large part of their business comes from. It depends on your own business as to which is best for you, but in order to get the best results and achieve maximum success, it is best to design your business websites to be both mobile and desktop friendly.

6. Search Engine Crawling

Search engines use a technique called crawling where they send out “spiders” to locate the content and analyze your website for the purpose of their rankings related to keyword relevancy and popularity.

Make sure you design the website for easy navigation so the search engine spiders can analyze every part of it. If you don’t have the proper files set up such as a sitemap.xml file, it will make it very difficult for the spiders to properly index your website with regards to search engines.

7. Indexing

Although indexing is different than crawling, it is essentially related in that good website management and your overall structure will help the search engines properly categorize your business. This is key because you’re searching to maintain keyword relevancy. In other words, you want your website to be indexed in the right category, otherwise, consumers will come to your website thinking you have what they need, only to see that they are in the wrong store.

By creating a sitemap, it explicitly gives the search engine spiders a roadmap to properly determine where your website belongs in their directory. You are helping them along and making it easy to fit your site into the category that you choose, not the other way around.

8. Getting Technical With SEO

It is important to have the right coding which includes JavaScript, Schema JSON-LD, Schema markup, and Canonicalization. All of these factors help make your website more user-friendly and speedier. A good website does not take long to load. Improper syntax and coding will cause errors and bad format to your site which sends visitors running away.

9. Highly Relevant Content

A good website has highly relevant content that the user is searching for. To get the most out of your website traffic, your content must be on point. This means that it should be relevant, unique, timely, and constantly updated. An updated website tells the search engines that you are still in business, and if you have unique content that is fresh and relevant to the keywords, there is a greater chance your website will get a higher ranking.

Keep in mind search engine spiders will penalize you for spammy content that is copied from other sites. That is why it is so important you have unique content that is updated on a regular basis. Content is king, but make sure it is YOUR content.

10. Links & Linking

Often times it is difficult to determine exactly what the search engines are looking for, but one thing still remains the same and that is good quality links. If you have a great website and business, chances are someone else is linking to it. This is used in the SEO world because it lets the spiders know that this website has some great stuff on it that other people are now linking to.

Never spam your website or other websites with links. When using links on other websites make sure you get permission from that site’s owner first that you are placing a link. If you just place links all over the internet, the search engines will pick up on that penalize you for it.

11. The Key Factor In Determining Overall SEO Success

To succeed in search engine optimization you must be on top of everything. There are no days off because keywords and consumer needs are constantly changing. If you take a proactive approach and not sit on your heels, you will get favorable results. It is important to have a plan and execute it each day because the optimization process never stops. Over time it will lessen once your business because bigger, but in order to build up your traffic, you will need to follow the rules that were laid out above.

SEO is not a get rich quick scheme. It takes time and plenty of patience to get it right. Keep studying up on industry techniques and soon you will see how simple it is to have a website that is perfectly optimized for the search engines.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

A Deeper Understanding About SEM & SEO In Houston

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Houston SEM & SEO: The Difference Between The Two

Search Engine Marketing and Search Engine Optimization is a subject that is not easy to understand. how are these two strategies different from each other? Both are usually used in ways that they can be exchanged, which causes more complications to the matter.

Here is a guide to help you with our contents return on investment so that you can improve your ranking in search engines.

Moreover, you also need to understand who these two strategies work and what makes them different.

How Is SEM Different From SEO?

Search engine optimization is the process of promoting a website to appear on top of search results so that it can attract more web visitors. As for search engine marketing, this is the process of increasing a website’s visibility with the help of advertising and organic search. Search engine marketing includes both search engine optimization and various search marketing techniques.

In this guide, you will get a better understanding of these two terms and discuss most frequently asked questions raised by other interested parties.

How SEO Work And What Is It?

SEO or Search Engine Optimization is a marketing strategy that relies on ORGANIC techniques to increase visibility in search engine result pages. By using search engine optimization, brands are not required to pay or market of placement on search engine result pages. There are hundreds of marketing tactics that can be used on search engine optimization to improves a website’s ranking.

Search engine optimization is considered to be a component of a larger category. However, according to the definition of Google’s Knowledge Graphs, SEO is “a way of increasing web visitors by making sure that a website appears on top of search engine results pages.”

What Are The Components Of SEO?

The first component is the on-page search engine optimization. This is the process of optimizing each website’s pages by using phrases that appeal to online search engines. Some of the strategies used are content creation, keyword optimization, and keyword research. The process of on-page optimization helps search engines to understand web pages and as a result, give a better ranking.

The second component is the technical search engine optimization. This particular component plays the role of improving a websites foundation and its backend structure without optimizing non-content elements. Moreover, these strategies are also associated with mobile-friendliness, website’s speeds, indexing, security, structured data and site architecture. With search engine optimization you can improve the search crawler and user experience.

The last component of search engine optimization is the off-page SEO. This component helps in building the reputation of a website as well as its authority. This is done by connecting to other websites that have high-quality standards. Some of the techniques used on off-page are managing directory profiles, link building and managing local listings. The reason why websites link to other brands is to show search engines that the domain is reliable trustworthy and reputable. This automatically increases the website search rankings.

What Is SEM?

Wikipedia defines SEM as the process of promoting websites in order to increase visibility in SERPs (search engine result pages.) This is achieved through advertising and optimization. Moreover, you also need to understand that SEO tactics are also included in search engine marketing.

Search engine marketing is also considered to be a marketing aid that relies on paid tactics to get the best results in terms of gaining visibility. Some of the activities that are conducted while working on SEM strategies are optimizing of ads and setting them up.

This type of marketing strategy is also known as pay-per-click(PPC)or paid search.

The most effective and commonly used strategy for paid search is the Google ads (formerly known as Google AdWords) with the help of this tactic, websites can create campaigns to get the best search phrases and services.

What Components Are Included In SEM?

Besides search engine optimization, search engine marketing also includes other components which are advertisements and pay per click listings. However, in most cases, search engine marketing usually includes PPC campaigns, but when you use paid search for SEO, then these fall under the efforts of SEM.

SEM And SEO, What Is There Main Difference?

The only main difference between search engine marketing and search engine optimization is search engine marketing component. As mentioned earlier, SEM relies on pained search components such as pay per click and social media marketing (SMM)

Therefore, it is important that you do not get confused and use the terms interchangeably since they do not work the same way.

SEO Vs SEO: Similarities

  • Both search engine optimization and search engine marketing play the role of increasing websites visibility on search engines results pages. That means you can rely on any of these strategies to improve your brand’s visibility. The main aim is to make sure that the phrase used on search queries relates the brands business, industry as well as offerings.
  • Both SEM and SEO are used to generate more traffic for websites. The main aim of doing this is to increase visibility on search engine results pages. Besides, generative traffic, the strategies are also expected to drive these traffic to the website’s homepage. Furthermore, each tactic uses special tactics to increase (CTR) click through rates.
  • Another similarity that these two components have is that both of them require you to know your audience. This is the only way you can be sure to succeed when using these to marketing strategies. Therefore, make sure that you know your audience and understand where they are and how they act. You also need to be aware of what they need and what they are looking for.
  • Both search engine optimization and search engine marketing rely on keyword research to find popular phrases that can be used as keywords. Furthermore, both strategies require you to perform keyword research before proceeding on to other marketing tactics used in these marketing strategies. The research of keywords is done to determine keyword popularity so that it can be easy to choose the best phrase.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Knowing The Vital Strategies For Houston Digital Marketing

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9 Crucial Strategies That Are An Integral Part Of Effective Digital Marketing In Houston

Digital marketing is a term synonymous with networking strategies and campaigns. But to see the gains of digital marketing, you need to understand the procedure you will have at your disposal. Every digital marketing method you decide to use should help you stay afloat, giving a competitive edge and makes you a cut above the rest.

That then requires that you have a deep understanding of the ins and outs of digital marketing. You have to be familiar with the definition, its significant, and how you use the different digital marketing strategies.

What Is Digital Marketing?

It is a marketing approach that relies on the use of electronic gadgets and platforms. But there is more to it than you may think of from the outset.

Digital marketing is not something that came about with the advent of the internet. It has been around eve since electronic devices become an integral part of life and the way we do business. It entails more than just content generation and marketing, coupled with the leveraging of social media. Such things are part of the overall approach in digital marketing, but keep in mind that this is a marketing method that can take place online and offline.

Why Digital Marketing Matters?

The dependency on our electronic devices increases with every passing day. We are spending more and more time on these gadgets. Research shows that the average American spends more than 11 hours on electronic devices.

Those may be scary stats, but they are nothing compared to the fact that we are drawing ever so closer to spending every waking hour on these machines and gadgets. Given such statistics, digital marketing becomes a pivotal element in today’s world of commerce. The lack of adequate efforts to drive this marketing strategy can spell the downfall of your business. If you want to stay in the pack or ahead of them, then you should invest in digital marketing. Looking into the different methods employed in digital marketing and pick the ones that best suit your venture, target audience, and industry.

Types of Digital Marketing

1. Search Engine Optimization

It is a technique that entails growing online visibility for search results on search engines such as Google and Bing, among others. Search Engine Optimization (SEO) focuses on organic (non-paid) methods to ensure that your company, brand, product, or services appear on SERPs (search engine results pages). In short, eh user will receive individualized results for the keywords the input for the online search. Other elements also used to determine the results to show, including the user’s location and browsing history.

The search results are displayed in a list with the ranking determined by a search engine algorithm. The algorithms are updated continuously based on the users’ every changing way of engaging online and their searches. Therefore, if you manage to bag a high rank on the first SERP, then you are likely to enjoy more incoming traffic to your website. You then can convert those passive visitors into active customers.

2. Search Engine Marketing

You need to bolster your SEO efforts with some Search Engine Marketing (SEM). It will cover the areas the SEO fails to address. Ideally, the objective with SEM is to get the advertisement space on the SERPs. That means you will have to buy that space, meaning you will need to invest in paid search platforms such as Bing Ads, Google AdWords, and Next.

You will be charged a certain amount to have your advertisements appearing in various places on the search results pages. If you understand that SEM entails, then you will invest in it via options such as PPC (pay-per-click) advertising.

3. Social Media Marketing

At this point, you now know how crucial social media is in today’s marketing strategies. However, how well do you understand is implementation as a marketing tool? If you master how to leverage social media for marketing purposes, then it will be a platform that increases your exposure (online visibility). It offers an intimate approach to connecting and engaging with your customers. As you interact with them, you will manage to get valuable feedback that you can use to improve your products or services.

4. Content Marketing

Content is at the heart of it all. It is the material you display, be it text, images, or videos. However, prominence is given to written content. But even then, every kind of content has its place in today’s digital marketing hence the need to come up with an effective content generation and marketing plan that you can blend with other digital marketing elements such as social media marketing and SEO.

You need content to keep your target audience engaged. Therefore, the material you generate should be created with the audience in mind, taking into consideration the users’ likes, needs, and interests. And as these things dictate the subject for the content, you also need to consider their language and online search keywords they use so that you can utilize all that to boost your search engine optimization.

5. Affiliate Marketing

The need for hiring a salesperson for your brand, service, or products is the same way that you will need to invest in affiliate marketing, which entails paying for conversions. The affiliates are your sales personnel who promote your product or services and earn a commission. The beautify of it is that you will determine the rate and only pay for the conversions you get. You will not have to worry about upfront payments when it comes to affiliate marketing.

As you invest in affiliate marketing, make sure that all terms and conditions are clearly spelled out and agreed with beforehand. The affiliates you enlist will be your brand’s representatives tasked with carrying its message to the masses.

6. Influencer Marketing

Influencer marketing may be one of the newer tactics in digital marketing, but it has managed to make its mark known. It involves the use of people with a significant online reach and whom online users view or regard as experts. You will be leveraging their social influence to drive up traffic volume and sales. It is a popular strategy used in social media marketing. Some of the social media platforms known to be utilized in influencer marketing include Snapchat and Instagram. The influence will post images of your product or mentions your brand or services in their posts.

7. Email Marketing

Email marketing, as the name suggests, is about using your email address to update your customers or clients. You will be sending updates to your email subscribers regularly informing them about your business or what you have to offer. It helps establish a stable relationship as you make it part of your digital marketing campaign.

8. Viral Marketing

It is a strategy centered around creating content that has the potential of becoming a trendy topic. Such posts can be strange, funny, controversial, but bearing the power of sending the desired message across. It is one of the most effective ways of increasing traffic to a site over a short period. While viral marketing may be hard, its benefits are well worth the time and effort.

9. Mobile Phone Advertising

Lastly, you cannot overlook mobile phone advertising. We are in an age when everyone has and uses a mobile phone. Given this, all the other marketing tactics mentioned above can be done on mobile devices. Therefore, you need to ensure that your overall digital marketing efforts take into account the relevance of mobile phone advertising.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

Understanding The Importance Of Digital Marketing In Houston

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Learn All You Should Know About How Houston Digital Marketing Operates

The purchasing patterns of consumers have evolved a lot in the last 10 years or so. It’s gotten to the point that many consumers are beginning and also finishing their shopping adventure completely online, which just demonstrates the power of digital marketing. Given this shift in the marketplace about how consumers make their shopping choices and even their buying, digital marketing is now crucial for any company hoping to keep up with the modern economy, no matter what sector or size they are.

What Exactly Is Digital Marketing Then?

Before you can learn about the ways in which digital marketing operates, you need to first know what it specifically is. Digital marketing could be defined as a way of promoting products and brands, both online and through various other digital mediums. Nearly every company or business has a particular audience that they are targeting and digital marketing is what gives these companies ways of connecting with their target consumers over the internet and in other digital channels.

Companies and the marketers responsible for their growth and success employ numerous digital technologies in order to convey marketing messages to specific audiences. On top of its own website, a business might also use social media, smartphones and mobile technology, email marketing, and display or PPC ads among many other things in order to draw in target consumers and engage them.

How The Tactics Of Digital Marketing Function

Company owners need to have a good grasp of digital marketing and how it operates in order to make wise choices in terms of their own digital marketing campaigns. The secret to comprehending all of this is by first learning the various particular elements involved and then being aware of how they each pave the way to marketing success. Keep reading to learn these different marketing tactics and how they can be useful to you and your business.

Website Marketing

The website your company has or will have is the foundation for nearly all of the rest of the digital marketing strategy you use. Your company website is usually the first place that your target audience forms an impression about your brand. On top of that, it’s also going to be the place where your leads get converted into paying clients. As such, your website serves a central role in your broader digital marketing efforts.

The primary goal of any digital marketing is the attraction, engagement, and conversion of prospects and leads. Nearly every technique you employ in all of this should be eventually leading your prospects to your website in order to either learn more or actually buy something.

There are times that your website is going to be your company’s only opportunity to make that crucial first impression. Given that, you need to be mindful of the site layout, graphics, and colors.

Search Engine Optimization

SEO is a huge factor in digital marketing. Search engines are the place to start if you’re looking to reach out to prospects that you’re hoping to convert. If you’re not constantly doing something to improve the SEO of your site, then you’re neglecting perhaps the most powerful avenue of generating lots of leads.

SEO is a process of making your website and its content appeal to the major search engines. Your final objective is ranking higher on any search engine results pages that relate to your products or services. When you rank higher in the SERPs, you’ll have more organic traffic coming back to your company’s website.

SEO doesn’t just get your website more traffic, but what’s considered high-caliber traffic. That’s because the traffic you will attract isn’t just high in volume, but those who are interested in what you have to offer. When your website focuses on the right subjects and keywords, you get to start reaching out to anyone online who are looking for things like what you have to offer.

Content Marketing

Another crucial tactic in digital marketing is content marketing. This is basically when your company comes up with and then promotes particular content resources with the intention of drawing in and engaging prospective clients or customers. You can create content resources or assets for many different reasons, which might include specific things like customer retention, boosting website traffic, getting leads, or just promoting brand awareness.

Regardless of which techniques you employ as components of your company’s digital marketing strategy, you’re going to need to put content out there in support of your efforts. That might be as small scale as thank-you emails to your subscribers or larger scale like an e-book that goes over and offers solutions to target consumers and the difficulties they might be looking for answers to.

The following are just several kinds of content marketing that you might establish in pursuit of digital marketing:

  • Ad content
  • Blog posts
  • Case studies
  • E-books
  • Images
  • Infographics
  • Social media content
  • Podcasts
  • Testimonials
  • Video content
  • Webpages
  • White papers

The trick to coming up with effective content resources that help drive your digital marketing efforts is by meticulously picking subjects that your audience is likely to find the most appealing. Unless you’ve already done it, be sure you research your target audience. You might even want to come up with some consumer personas to learn what about your customers. This will help you figure out what sort of content is going to prove attractive to them.

Social Media Marketing

Nearly every modern brand is employing social media marketing as a way to help their larger digital marketing efforts, specifically to get more traffic visiting their website. Social media marketing centers around the ideas of promoting the content so you can engage target consumers through options like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Digital marketing needs this particular technique because it helps companies grow their brand awareness, get more leads, and enjoy better customer engagement.

The one feature of the social media marketing that you might find most advantageous is just how large an audience is available to you. For instance, 8 out of 10 Americans that are online are also on Facebook. If your company isn’t using social platforms to reach out to and engage customers, then you’re really missing out on something that could mean a lot of new leads.

Social media can be very useful on its own, but it’s also something that helps every other one of your digital marketing efforts. For example, if your company creates an insightful e-book that your target audience is very receptive to, then social media can be used for promoting it, as traffic is driven to the download’s landing page. You could even use chapters or sections of that e-book as future social media content to lay the groundwork for more interest later.

PPC Advertising

Even though your company’s digital marketing strategy should be focusing on generating as much organic traffic as you can possibly get, it’s not wise to ignore how powerful pay-per-click ads can be. PPC ads mean paying ad publishers each time that a new lead actually clicks on an ad of yours. One of the most popular and successful kinds of PC ads is Google AdWords. These can get your business showing up not only on the first search engine results page but also over the organic listings.

You might be curious about why you would want to pay for ads when you’re currently trying to boost your website’s SEO. It’s a good question. The truth is that while SEO is essential, it can still take time for it to generate results. PPC ads can fill in during the meantime. PPC ads get you results much more quickly since your site is at the very top of any search results pages for related search terms. When you show up on the first page of relevant SERPs, your company gets more visibility, making it much more likely that searchers find and then click onto your website.

Email Marketing

Email marketing is just another component of digital marketing. Businesses put out branded emails in order to reach out to the core audience they want. Use marketing emails to spread the word about any special deals or promotions you have, build up your sector position, boost brand awareness, and promote any events you have coming up.

The specific content of any marketing emails you put out should be based on what your particular campaign goals are. The following are only several examples of the kinds of email marketing content that you might come up with as part of your digital marketing efforts:

  • Sending out welcome emails anytime you get new users who subscribe to your company’s marketing list. These should tell them what’s likely to happen through your brand emails.
  • Delivering promotional content. Put news and information about future discounts and sales right in the inboxes of those who might buy from you.
  • Developing a periodic newsletter. Deliver this to subscribers to they have the latest content and business updates about your company.
  • Emailing leads once they download any content from your company site. Thank them for any interest they show. Also, take advantage of this opportunity to suggest relevant content to them.
  • Recommendations about other content assets or products. These should be based on the buying and browsing patterns of your customers and leads.
  • Nurturing new leads that have shown interest. Many companies make the mistake of only trying to use email marketing for generating new leads, but it works far more effectively in following up with those that look even remotely interested as well as handling customer retention.

As with all the other techniques already listed earlier, email marketing isn’t used just by itself. Yes, you could make a monthly newsletter for promoting specials via email, but email marketing is also something you can use to support other techniques, be it social media or content marketing.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

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